Response:
# 📋 Complete Partner Pitch Playbook

**Target Partner:** SEO Agency — local SEO for tradies, 30+ clients
**Your Offer:** 30% recurring commission on Sunaiva Voice Widget sales

---

## 1. Research Checklist

Before you reach out, find these six things. Skipping this is the fastest way to get deleted.

| ✅ What to Find | Where to Look | Why It Matters |
|---|---|---|
| **Agency founder's name** | LinkedIn, agency "About" page | Personalise everything. "Hey James" beats "Hi there" every time. |
| **Their client industries** | Their website portfolio, case studies | Confirm they actually serve tradies (not just "local businesses") |
| **How they charge** | Pricing page, packages | Are they retainer-based? One-off SEO projects? This shapes how you position the commission. |
| **Recent content or posts** | LinkedIn, blog | Find a recent post to reference — shows you actually did your homework. |
| **Who their ideal client is** | "We help [X]" statements | Match your pitch to their niche. If they market to suburban plumbers, lead with that. |
| **Any existing tools they resell** | Their site or StackCommerce / AppDirect listings | See if they already do software partnerships — makes the conversation easier. |

**Quick win:** Set a Google Alert on the agency name so you see any recent news or posts before you reach out.

---

## 2. Cold Email

**Subject line:** A revenue stream for your tradie clients (no extra work)

---

Hey [Name],

Quick question — how many of your SEO clients are tradies who lose calls after hours?

I run partnerships at Sunaiva. We build AI voice widgets for trade businesses — the widget answers calls, books jobs, and handles enquiries 24/7. Think of it as a receptionist that never sleeps.

Here's why I'm reaching out: we're offering SEO agencies **30% recurring commission** for every client you refer. With your 30+ tradie clients, that's roughly **$1,800/month in passive income** if just half of them add a widget.

No extra work on your end. You mention it, we handle everything else.

Worth a 10-minute chat?

Cheers,
[Your name]

---

**Word count:** 138 ✓

---

## 3. LinkedIn Message

**Character limit:** Under 300

**Your message:**

> Hey [Name] — saw your work with [suburb/name] tradies. Quick idea: add an AI voice receptionist to your service stack. 30% recurring commission on every widget you refer. Your clients get 24/7 call handling, you get passive income without lifting a finger. Worth 10 mins to chat — lemme know if you're open to it.

---

**Character count:** 276 ✓

---

## 4. Phone Script — First 30 Seconds

**Scenario:** They pick up. You're confident, brief, and you're offering them money — not asking for a favour.

---

> "Hey [Name], it's [your name] from Sunaiva. Hope I'm catching you at a good time.
>
> So here's the deal — I've been following your work with tradie clients, and I reckon there's a pretty easy revenue win sitting in front of you. We build AI voice widgets that answer calls and book jobs for trade businesses. And we're giving SEO agencies 30% recurring commission every time they refer a client.
>
> I've got a few agencies already signed on who are pulling in $1,500–$2,000 a month just by mentioning it to their existing clients. No extra work — you mention it, we close it.
>
> Got 5 minutes to hear how it works?"

---

**What this does right:**

- Opens with the win (30% commission)
- Uses social proof (other agencies already doing this)
- Gives a specific ask (5 minutes)
- Keeps the energy light and factual — not pushy

---

## 5. Value Proposition — For This Partner Type

You're pitching to someone who already has 30+ tradie clients, manages their Google Business Profiles, builds their citations, and probably hears the same complaints every month: *"I need more leads, but I can't answer the phone."*

### What's in it for them: 30% recurring commission

- **Starter widget ($197/mo)** = $59.10/mo per client
- **Pro widget ($397/mo)** = $119.10/mo per client
- **Growth widget ($597/mo)** = $179.10/mo per client

If 15 of their 30 clients take a Pro widget, that's **$1,786.50/month** in recurring passive income — for doing nothing other than sending a referral link in their next monthly report.

### How it makes their existing offering stronger

- **Closes the gap between "lead generated" and "lead converted."** Their SEO gets a tradie a call inquiry — Sunaiva turns that call into a booked job. Now their SEO deliverable includes a conversion tool, not just traffic.
- **Reduces client churn.** Tradies who are actually booking jobs from SEO leads don't cancel their SEO. The widget makes the whole package feel more valuable.
- **Differentiates them from other SEO agencies.** "We also hook you up with an AI receptionist" is a real pitch advantage over competitors who just promise rankings.

### Why their tradie clients will love it

- Never miss a call while on a job site
- Book jobs after hours and on weekends
- Costs less than a part-time receptionist
- No staff to manage, no holidays, no sick days
- Speaks in a natural voice — not a robotic menu

**The Tradie's Mate angle:** You're not selling them tech. You're selling them the feeling of having someone else handle the phone so they can focus on doing the actual work.

---

## 6. Objection Handling

### Objection 1: "My clients already have voicemail."

**Response:**

> "Yeah, most do. But here's the thing — a tradie on a roof at 2pm doesn't check voicemail until 6pm. By then, the customer's already called someone else. Our widget answers immediately, qualifies the lead, and books the job while the tradie is still on the tools. Voicemail is a to-do list. Our widget is a booking."

---

### Objection 2: "I don't want to sell something I don't fully understand."

**Response:**

> "Totally fair. You don't have to. It's a one-link referral — we handle the whole sales process, the setup, the onboarding, the support. Your only job is to say, 'Hey, we partner with this company that can handle your calls 24/7 — want me to send you the details?' That's it. You stay the SEO expert. We handle the widget."

---

### Objection 3: "I'll just wait and see if my clients ask for it."

**Response:**

> "That's totally your call. But here's what I'm seeing — tradies don't know this product exists. They're not searching for it. They don't even realise they need it because they've been living with missed calls for years. If you bring it up, you're the hero who solved a problem they didn't know had a solution. And every month you wait is a month of potential commission you're not earning."

---

## 7. Commission Calculator

Give them a printed or screen-shared table. Let the numbers do the talking.

---

### Scenario A: Conservative (10 of 30 clients)

| Widget Tier | Monthly Price | Commission (30%) | Monthly Revenue |
|---|---|---|---|
| Starter | $197 | $59.10 | $591.00 |
| Pro | $397 | $119.10 | — |
| Growth | $597 | $179.10 | — |

**Result: $591/month | $7,092/year**

---

### Scenario B: Realistic (20 of 30 clients)

| Widget Tier | Monthly Price | Commission (30%) | Monthly Revenue |
|---|---|---|---|
| Starter | $197 | $59.10 | $591.00 |
| Pro | $397 | $119.10 | $1,191.00 |
| Growth | $597 | $179.10 | — |

**Result: $1,782/month | $21,384/year**

---

### Scenario C: Optimistic (30 of 30 clients — full portfolio)

| Widget Tier | Monthly Price | Commission (30%) | Monthly Revenue |
|---|---|---|---|
| Starter | $197 | $59.10 | $591.00 |
| Pro | $397 | $119.10 | $1,191.00 |
| Growth | $597 | $179.10 | $1,791.00 |

**Result: $3,573/month | $42,876/year**

---

**Say this:** *"Pick the scenario that feels realistic to you. Even if it's just half your clients, you're looking at nearly $1,800 a month for a one-sentence mention in your monthly email to them."*

---

## 8. Onboarding Offer

Make it frictionless. They've got clients to service — you need to make getting started painless.

| What you do | What they do |
|---|---|
| **Dedicated partner account manager** — single point of contact for any questions | Just introduce you to interested clients |
| **Custom referral link or portal** — track clicks, commissions, and payouts in real-time | — |
| **Demo account** — give them their own widget to test so they can hear what it sounds like | Play with it for 5 minutes |
| **One-page sell sheet** — a PDF they can drop into their client emails or reports | Drop it into existing client comms |
| **Co-branded landing page** — if they want something fancier, we build a page with their logo | Approve the design |
| **Sales script** — literally what to say: "We've partnered with Sunaiva to offer AI call handling..." | Read it (or forward it) |
| **First referral treated as priority** — we'll treat their first client exceptionally to build trust | Send one client |
| **30-day money-back guarantee** — for the tradie client, not the agency | — |

**The ask is tiny.** All they need to do is add one line to their existing client communications: *"P.S. If you're finding you're missing calls, we've partnered with Sunaiva to offer an AI receptionist — happy to connect you."*

---

## 9. Follow-Up Sequence

### Touch 1 — Email (Day 0)

Sent the cold email above. Wait 3 business days.

---

### Touch 2 — LinkedIn + Email Combo (Day 4)

**LinkedIn connection request + message:**

> "Hi [Name], just connected — I reached out a few days ago about the Sunaiva partner program. No stress either way, but I reckon it could be a solid add-on for your SEO packages. Happy to jump on a quick call when you're free."

**Same-day follow-up email (re: original thread):**

> Hey [Name] —
>
> Just followed up on LinkedIn as well.
>
> I understand this might not be the right fit right now — completely get it. But if it is something you want to explore, I'm here.
>
> Quick stat that's been resonating with other agencies: the average tradie client they refer earns them **$1,200–$1,800/year in passive commission**. For doing basically nothing.
>
> Let me know either way so I can stop hassling you. 😄
>
> Cheers,
> [Your name]

---

### Touch 3 — Break-Up Email (Day 14)

This is the one that often gets a response. You're not being pushy — you're being human.

> Hey [Name] —
>
> This is my last ping on this one. I don't want to be that marketer who won't quit.
>
> Just to recap what I'd normally say: we pay 30% recurring commission on every Sunaiva widget sold to your tradie clients. No minimums, no quotas. You mention it, we handle the rest.
>
> If it's not for you — no worries at all. But if a competitor ever brings it up, you know where to find us.
>
> Cheers,
> [Your name]

---

**Why this works:** Touch 3 assumes they might say no but plants the seed for the future. It also signals you're not desperate — you've got a business to run, and so do they.

---

## 10. Partnership Tier Recommendation

For an SEO agency with 30+ tradie clients, here's my take:

| Tier | Best For | Recommendation |
|---|---|---|
| **Referral Partner** | Agencies who want zero obligation — just drop a link | ❌ Too passive. You're leaving money on the table. |
| **Reseller Partner** | Agencies who want to bundle it into their SEO packages and invoice it themselves | ✅ **Recommended.** You charge the client directly (your SEO fee + widget), we invoice you at wholesale ($20/mo per widget). You keep the margin. |
| **White-Label Partner** | Agencies who want to rebadge it entirely as their own product | ⚠ Overkill for an SEO agency unless they have 100+ clients and a dedicated sales team. |

**Why Reseller works best:**

- They can mark up the widget and keep the difference between $20 (your cost) and $197–$597 (retail)
- Or they include it as a "value-add" to make their retainers feel premium without cutting into their margin
- It feels like *their* offering, not a side-hustle referral
- They control the billing relationship with their client (simpler for them)

**What to call the tier in your comms:** Use the term **"Partner"** casually in conversation — "We set you up as a reseller, so you control the pricing and billing" is clearer than throwing around jargon.

---

## Quick-Reference: Your Opener Is a Win-Win

Every piece of this playbook rests on one belief: **you're offering them revenue, not asking for a favour.**

The SEO agency already has the relationships. They already understand the tradie market. They're already invoicing their clients every month. You're just giving them one more line item to add to their invoice — one that costs them $20/month to deliver and pays them $197–$597/month from a client who was probably going to churn anyway because they couldn't convert leads into bookings.

You don't need to convince them tradies need this. You need to show them how easy it is to be the person who gave it to them.

---

*Need me to adapt any section for a different partner type — say, a web design agency or a tradie industry association? Happy to shift the angle.*


Response:
# Partner Pitch Script: Full-Service Marketing Agencies

---

## 1. Research Checklist

Before reaching out, find out:

- **Client profile**: How many small-to-medium clients do they service? What's their average client spend?
- **Current services**: Do they already offer website builds, SEO, Google Ads, or automation tools? What's missing from their suite?
- **Industry focus**: Do they specialize in certain verticals (trades, hospitality, retail)?
- **Client pain points**: Check their recent blog posts, case studies, or testimonials — what problems do they claim to solve?
- **Team structure**: Is there a dedicated account manager or client success person who'd own this?
- **Social presence**: Recent posts about client wins = good warm intro angle
- **Partner history**: Have they done affiliate/referral programs before? Makes the conversation easier

**Where to find this**: Their website, LinkedIn company page, recent case studies, Google Reviews, and the team page.

---

## 2. Cold Email

**Subject Line**: Adding 30% recurring revenue to your client offers?

Hey [First Name],

Quick question — do you currently offer your clients any voice AI or automation tools for handling phone enquiries?

I'm with Sunaiva. We build AI voice widgets for tradie websites — basically a virtual receptionist that answers calls, books jobs, and handles enquiries 24/7.

Here's why I'm reaching out: we're looking for marketing agencies who service trade businesses. You'd earn **30% recurring commission** on every client you refer — and it slots straight into your existing offering without adding workload.

We've got partners earning $1,000–$2,000/month passive on just 10–15 clients. Happy to show you how it works.

Up for a 10-minute chat?

Cheers,
[Your Name]
Sunaiva
[Phone]

---

## 3. LinkedIn Message

**Character count**: Under 300

Hey [Name], saw your work with [Agency Name] — solid stuff. Quick question: do you currently offer your tradie clients any voice AI or automation tools?

We partner with marketing agencies to add AI receptionists to their service suite. Partners earn 30% recurring commission on every client they refer.

If it's relevant, happy to jump on a quick 10-min chat. No pressure either way 👍

---

## 4. Phone Script (First 30 Seconds)

> "Hey [Name], it's [Your Name] from Sunaiva. Hope you're good.
>
> Quick reason for calling — we're working with a few marketing agencies around Australia who service tradie clients, and I wanted to see if it'd be worth a 10-minute chat.
>
> Basically, we've got an AI voice widget for trade business websites — handles calls, books jobs, the lot. And we're offering partner agencies 30% recurring commission on every client they refer.
>
> I know you're busy, so if it's not relevant, no worries. But if you're open to adding a new revenue stream without adding to your workload, I've got a quick demo that might be worth seeing."

**Key moves**:

- State who you are immediately
- Acknowledge their time
- Lead with the commission (the hook)
- Give an easy out

---

## 5. Value Proposition

### What's in it for them: 30% recurring commission

- **Passive income**: For every client they refer, they earn 30% of the widget fee every month — for as long as the client stays on
- **No extra work**: Sunaiva handles sales, onboarding, support, and maintenance. They just refer.
- **Scalable**: More clients = more recurring revenue, without adding headcount

### How it makes their existing offering stronger

- **Fills a gap**: Most marketing agencies offer SEO, ads, and website builds — but nothing that actually handles incoming calls. This is the missing piece for tradie clients who constantly complain about missed calls
- **Proves ROI**: Their clients can literally see "jobs booked while I was on the tools" — makes the agency's services look more valuable
- **Upsell opportunity**: If a client needs a website update to integrate the widget, that's more billable work for the agency

### Why their clients will love it

- **Never miss a job**: Trades tell us all the time — "I lost a $2,000 job because I was on another call." The widget catches it
- **Cheaper than a receptionist**: Starts at $197/mo — far less than part-time admin staff
- **24/7 availability**: After hours, weekends, public holidays — the AI doesn't sleep
- **Sounds local**: Australian accent, understands trade terminology, sounds like a real person

---

## 6. Objection Handling

### Objection 1: "We already handle our clients' phone lines / have an answering service"

**Response**:
> "Fair enough — if you've already got a solution for that, that's great. But here's the difference: our widget sits *on their website*, so when someone searches 'emergency plumber near me' and lands on their site, they can call and get a real person (or AI) instantly — no phone tag. It captures the lead at the exact moment they're ready to book.
>
> It's not replacing an answering service — it's capturing the *digital* leads that would otherwise bounce. And your clients get both."

### Objection 2: "My tradie clients won't want this — they're not tech-savvy"

**Response**:
> "That's what they said about having a website 15 years ago. Here's what I've found: tradies don't want *tech* — they want jobs. This widget does one thing: turns every missed call into a booked job. They don't need to touch it once it's installed.
>
> And honestly? Their customers expect it now. When someone calls a tradie and gets a voicemail at 2pm on a Tuesday, they move on to the next guy. This keeps them in the game."

### Objection 3: "I don't have time to sell another product to my clients"

**Response**:
> "I hear you — you're not a sales team. That's the beauty of this: you don't *sell* it. You just mention it. 'Hey, we noticed you're losing calls after hours — there's a tool that fixes that, want me to send you details?' That's it.
>
> We handle the whole pitch, demo, and onboarding. You just pass us the lead and we do the rest. Your only job is the referral."

---

## 7. Commission Calculator

| Clients Referred | Plan Tier | Monthly Widget Revenue | Your 30% Commission |
|------------------|-----------|------------------------|---------------------|
| 5 | Starter ($197) | $985 | **$295/mo** |
| 10 | Starter ($197) | $1,970 | **$591/mo** |
| 10 | Pro ($397) | $3,970 | **$1,191/mo** |
| 15 | Pro ($397) | $5,955 | **$1,786/mo** |
| 20 | Growth ($597) | $11,940 | **$3,582/mo** |

**Quick maths for a typical agency**:
> "If you've got 20 tradie clients and just half of them take up the Starter plan, you're looking at nearly $600/month in passive income. And that's *every month* — not a one-off. It scales as you add more clients."

**Real talk**: Most agencies we work with start with 5–10 referrals in the first 3 months. That's $300–$1,200/month recurring with zero ongoing effort.

---

## 8. Onboarding Offer

When they sign up as a partner, here's what they get:

- **Dedicated partner account manager** — single point of contact
- **Custom referral link** — track every lead and commission in real-time
- **Demo access** — a sandbox widget they can play with and show clients
- **One-page sell sheet** — branded PDF they can send to clients explaining the value
- **Pitch deck** — slide deck they can use in client meetings (or adapt for their own)
- **5 free widget setups** — for their own agency website or their best clients (no commission needed)
- **Training call** — 30-minute walkthrough of the product, pitch, and FAQ
- **Priority support** — partner hotline for any issues

**Bottom line**: We make it easy. They refer. We do the rest.

---

## 9. Follow-Up Sequence

### Touch 1: Email (Day 1)

Send the cold email (Section 2). Wait 3 business days.

### Touch 2: LinkedIn Connection + Message (Day 4)

- Send a connection request with a short note: *"Hey [Name], connected on the back of my email about the Sunaiva partner program. No worries if it's not relevant — cheers."*
- Once connected, follow up with a message: *"Hi [Name], just following up on my earlier email. If it's not a fit, no worries at all — just keen to know if there's anything else I can help with."*

### Touch 3: Phone Call (Day 7–10)

- Call during business hours (Tue–Thu, 10am–2pm typically works best)
- If no answer: leave a voicemail with the offer and your direct number
- If they say "not interested": *"No worries, I appreciate your time. If anything changes or you hear from a client who needs this, I've got your number. Cheers."*

### If still no response after 3 touches:

- Move to a "dormant" list for 3 months
- Re-engage with a new case study or client win: *"Hey [Name], just wanted to share a win — one of our partner agencies just landed a $4,000/month client using the widget. Quick update if you're curious."*

---

## 10. Partnership Tier Recommendation

**Recommended tier: Reseller**

For a full-service marketing agency, **Reseller** is the sweet spot:

| Tier | What They Get | Why It Fits |
|------|---------------|-------------|
| **Referral** | Referral link + commission | Too passive. Doesn't give them enough to actually sell it with confidence. |
| **Reseller** | Branded materials, custom pricing, priority support | They can present it as their own service ("we now offer AI receptionists") and mark it up or keep the commission. Gives them skin in the game without needing a dev team. |
| **White-Label** | Full rebrand, API access, dedicated infrastructure | Overkill for most agencies. Only needed if they want to build their own product on top of ours. |

**Recommendation**: Start with Reseller. If they're a larger agency (50+ clients) and want to fully own the customer relationship, White-Label becomes an option down the track — but that's a later conversation.

---

## Quick Recap

- **Lead with revenue**: 30% recurring, passive income, no extra work
- **Keep it simple**: They refer. We do the rest.
- **Use the calculator**: Numbers talk. Show them the potential.
- **Handle objections with empathy**: They're busy. Don't be pushy.
- **Follow up consistently**: 3 touches, then pause. Consistency wins.


Response:
# Sunaiva Partner Pitch Script: GoHighLevel Agencies

---

## 1. Research Checklist

Before reaching out to any GHL agency, verify these details:

**About the Agency:**

- [ ] Company name and website
- [ ] Number of active clients (estimate from case studies/testimonials)
- [ ] Primary industries they serve (do they already work with tradies?)
- [ ] Their current service offering — do they mention missed call handling, voicemail plugins, or answering services?
- [ ] Who runs the agency — founder name, their role
- [ ] Recent content they've posted (blog, social, videos) — any pain points they mention?

**Their GHL Specifics:**

- [ ] Are they a GHL Certified Partner or just a user?
- [ ] Do they offer "done-for-you" setup or white-label retainers?
- [ ] What's their average client retainer (~$500–$2,000/mo is typical)?
- [ ] Any mention of AI, automation, or voice tools in their marketing?

**Social Proof to Reference:**

- [ ] Find 1–2 of their client websites to mention specifically
- [ ] Note any relevant case studies or testimonials
- [ ] Check if they've posted about GHL Summit AU or local meetups

---

## 2. Cold Email

**Subject:** Adding voice AI to your GHL client packages?

Hi [Name],

Quick question — do any of your GHL clients mention missing calls after hours?

I run Sunaiva — we build AI voice widgets for tradie businesses (plumbers, sparkies, builders). Basically, when a tradie can't answer the phone, our AI picks up, has a real conversation, and books the job straight into their calendar.

We're looking for GHL agencies to partner with. You'd bundle it into your existing packages and earn 30% recurring commission on every widget you set up.

We've got 20+ tradie clients in Perth and Melbourne already running it — works bloody well.

 Keen to chat about it?

Cheers,
[Your name]
Sunaiva

---

## 3. LinkedIn Message

**Version A (Casual, under 300 chars):**

Hey [Name] 👋 Love what you're doing with GHL down here. Quick thought — any of your tradie clients losing jobs to missed calls? We built an AI voice widget that answers calls 24/7 and books jobs straight into their calendar. 30% commission if you want to bundle it in. Happy to show you how it works — keen to chat?

**Version B (Direct):**

[Name], saw your recent post about GHL automations — solid work. We're partnering with agencies to add AI voice reception to their client stacks. 30% recurring commission, we handle the tech, you handle the relationship. Got 5 mins to show you how it fits?

---

## 4. Phone Script — First 30 Seconds

**If they answer:**

"Hey [Name], it's [your name] from Sunaiva. How are you going?

Quick context — we build AI voice assistants for tradie businesses — basically an AI receptionist that answers calls 24/7 and books jobs. We're looking to partner with GHL agencies who already work with tradies, and I wanted to see if it'd be a fit for your clients.

Have you got 2 minutes to chat about it, or would it be better to send through some info first?"

**If they ask what it is:**

"It's like a receptionist that never sleeps. When a plumber's on a roof and someone calls, the AI answers, has a proper conversation, checks availability, and books the job. It integrates with their calendar and your GHL setup."

---

## 5. Value Proposition — For GHL Agencies

### What's in it for them?

- **30% recurring commission** on every widget they sell — forever
- **Passive income stream** — set it up once, get paid every month while they focus on new clients
- **No extra overhead** — Sunaiva handles support, tech, and maintenance
- **Higher client retention** — clients who use the widget get more jobs, stay happier, churn less

### How it makes their existing offering stronger

- **Completes the automation stack** — GHL handles the CRM, the pipeline, the follow-ups; Sunaiva handles the front door (incoming calls)
- **Solves a real pain point** — tradies constantly complain about missing calls. This fixes it
- **Upsell opportunity** — they can bundle it into existing retainers or offer it as an add-on ($197/mo + markup)
- **Differentiator** — not every GHL agency offers this. It makes their pitch stronger

### Why their clients will love it

- Never miss another job because they were on the tools
- Book jobs while sleeping — AI handles after-hours and weekends
- Costs less than a part-time receptionist (~$197/mo vs $2,500+/mo)
- No training required — we set it up, it just works

---

## 6. Objection Handling

### Objection 1: "I already offer missed call handling / voicemail plugins in GHL"

**Response:**

"Yeah, look, there's a few plugins in the GHL marketplace that do voicemail-to-text or basic call routing. The difference is those still require a human to listen to the voicemail and call back.

Sunaiva actually has the conversation. Someone calls up saying 'I've got a leaking tap,' the AI asks questions — 'Where are you located? When can we send someone? What's the address?' — and books the appointment directly into the calendar.

Your client doesn't lift a finger. That's a completely different value proposition, and it's what tradies actually want."

---

### Objection 2: "My clients won't want this / they'll think it's too complicated"

**Response:**

"I thought the same thing initially. But here's what we've found — tradies are actually across tech when it works for them. They use Xero, they use GHL, they use job management apps.

The reason this works is because they don't have to do anything. We set it up, test it with their actual voice, and it runs in the background. The only thing they do is check their calendar in the morning.

And honestly, the ones who've pushed back? They usually come back within 3 months after they realise they've lost $2–3k in jobs they never called back. The ROI is pretty hard to argue with."

---

### Objection 3: "I don't want to manage another tool / support tickets"

**Response:**

"That's exactly why this works for you — you don't manage anything. We handle the AI, the phone line, the integration, and any client support.

Your involvement is basically: when you're doing a client's GHL setup, you mention 'Hey, we can also add an AI receptionist for $197/mo.' If they're keen, we jump on a call, set it up, and you get paid.

Zero maintenance on your end. If a client has an issue, they come to us, not you."

---

## 7. Commission Calculator

Use this as a visual or walk them through it on a call:

### Scenario A: Small Agency (10 active clients)

| Metric | Value |
|--------|-------|
| Active GHL clients | 10 |
| Conversion rate you pitch | 40% (4 clients) |
| Average widget price | $197/mo (Starter) |
| Your commission | 30% |
| **Monthly recurring revenue** | **$236.40/mo** |
| **Annual recurring revenue** | **$2,836.80/yr** |

### Scenario B: Mid-Size Agency (30 active clients)

| Metric | Value |
|--------|-------|
| Active GHL clients | 30 |
| Conversion rate you pitch | 40% (12 clients) |
| Average widget price | $297/mo (average of Starter + Pro) |
| Your commission | 30% |
| **Monthly recurring revenue** | **$1,069.20/mo** |
| **Annual recurring revenue** | **$12,830.40/yr** |

### Scenario C: Growth Agency (50 active clients, some on Pro/Growth)

| Metric | Value |
|--------|-------|
| Active GHL clients | 50 |
| Conversion rate you pitch | 50% (25 clients) |
| Average widget price | $397/mo (Pro tier) |
| Your commission | 30% |
| **Monthly recurring revenue** | **$2,977.50/mo** |
| **Annual recurring revenue** | **$35,730/yr** |

**Script line:** "Based on what you've told me about your client base, if you even just pitch this to half your existing clients and convert 40%, you're looking at [X] in passive monthly income. And that's before you sign any new clients."

---

## 8. Onboarding Offer

When they agree to partner, here's what you provide — free:

**For the Partner:**

- [ ] **Demo call** — 30-minute walkthrough of the widget, how it works, and how to pitch it
- [ ] **Sales one-pager** — a PDF they can send to clients or use in calls
- [ ] **Integration guide** — how Sunaiva fits with GHL workflows
- [ ] **Demo account** — they can test it themselves
- [ ] **Pitch script** — word-for-word script they can use on client calls

**For Their Clients (once sold):**

- [ ] **Free setup** — we configure the AI with their business info, voice, and FAQs
- [ ] **Telnyx line included** — phone number and voice minutes covered in the price
- [ ] **Calendar integration** — Google Calendar, Cal.com, or whatever they use
- [ ] **Ongoing support** — direct line to our team if clients have issues

**What we need from them:**

- Access to their client list (or permission to mention them as a partner)
- A 15-minute call with their team to train them on the pitch

---

## 9. Follow-Up Sequence

### Touch 1: Initial outreach (Email + LinkedIn)

- Send cold email
- Follow up with LinkedIn message same day or next day
- Wait 3–4 business days

### Touch 2: Follow-up with value add

**Timing:** Day 4–7

**Email:**

Subject: Quick question — GHL + voice AI?

Hi [Name],

Just following up on my last msg — no worries if it's not relevant right now.

If it helps, we've just written up a case study on a Melbourne plumber who's using the widget. He's up $4,200/mo in booked jobs since installing it. Happy to send it through if you want to see how it works in practice.

Either way, cheers,
[Your name]

### Touch 3: Social proof + soft close

**Timing:** Day 14–21

**LinkedIn or call:**

"Hey [Name], just circling back. I know you're busy with client work — I didn't want to be that bloke who keeps pinging you.

If it's not a fit, no dramas. But if you're curious, I've got a 15-min slot free this Thursday where I can show you the widget and we can talk through how it'd work with your setup. No pressure, happy to just show you what it does."

### If no response after 3 touches:

- Move to "nurture" list
- Engage with their content for 30 days
- Re-engage in 60 days with a new angle or case study

---

## 10. Partnership Tier Recommendation

**Recommended tier: Reseller**

| Tier | What They Get | Why It Fits GHL Agencies |
|------|---------------|--------------------------|
| **Referral** | Simple referral link, 15% commission | Too low effort — won't move the needle for them |
| **Reseller** ✅ | 30% commission, branded collateral, sales support | Perfect fit — they sell it as part of their GHL packages |
| **White-Label** | Full rebrand, custom pricing, API access | Overkill unless they have 100+ clients and want to own the product |

**Why Reseller works:**

- They keep their brand, their client relationships, their invoices
- They add Sunaiva as a line item or bundle it into their retainer
- 30% commission is generous enough to make it worth their while
- We handle all the tech and support — they just sell

**When to upgrade to White-Label:**

- If they have 50+ active clients AND want to offer it under their own brand
- If they're running a managed services retainer model and want to control pricing
- If they want API access to embed it deeper into their workflows

---

## Quick-Reference Summary

| Element | Key Point |
|---------|-----------|
| **Opportunity** | 30% recurring commission, passive income, no extra work |
| **Target** | GHL agencies with 10–50+ tradie clients |
| **Pitch angle** | "Completes your automation stack — you handle the CRM, we handle the phone" |
| **Key objection** | "I already have missed call handling" → Response: AI actually talks, doesn't just take messages |
| **Onboarding** | Free demo, sales collateral, we handle all client support |
| **Next step** | 15-min demo call to show them the widget |

---

*Want me to adapt this for a specific niche (e.g., agencies that only work with HVAC tradies, or those focused on high-ticket retainers)? Happy to tweak the angle.*


Response:
# Partner Pitch Playbook: Social Media Managers

You're offering them revenue. You're not asking for a favour. Own that.

---

## 1. Research Checklist

Before reaching out, find out:

- **Client roster**: Which tradies do they manage? (Look for plumbers, electricians, builders on their page)
- **Average invoice value**: What do they charge monthly per client?
- **Services offered**: Do they only do social, or content creation, ads, website updates too?
- **Client pain points**: Scroll their posts/comments — any clients complaining about missed calls, no-shows, booking hassles?
- **Their tone**: Are they cheeky/casual or professional/corporate? Match their vibe.
- **Recent content**: Any posts about new tools, tips for tradies, or industry news? Reference it.
- **Location**: Which Aussie cities/suburbs do they serve? (Sydney, Brisbane, Melbourne, Perth?)

---

## 2. Cold Email

**Subject:** Easy extra income for your tradie clients?

Hey [Name],

Quick question — how many of your tradie clients mention they miss calls or lose jobs because they're on the tools?

I've been reaching out to social media managers who work with plumbers, sparkies, and tradies because there's a simple add-on that pays 30% recurring commission — no extra work for you.

It's an AI voice widget that answers their phone 24/7, books jobs, handles enquiries. Your clients get more bookings, you get paid while you sleep.

Up for a 10-min chat?

Cheers,
[Your name]

— 148 words

---

## 3. LinkedIn Message

**DM version:**

Hey [Name], 👋

Saw you handle Facebook/Instagram for [tradie business] — solid work.

Quick question: ever had a client mention they missed a call and lost a job? Happens all the time with tradies.

There's a widget I've been partnering with SM managers on — AI voice that answers calls 24/7 and books jobs. Pays 30% recurring commission.

If your tradie clients are losing sleep over missed calls, this fixes it and puts extra cash in your pocket.

Worth a 10-min chat? No pressure.

— 277 characters

---

## 4. Phone Script (First 30 Seconds)

> "Hey [Name], it's [your name] from Sunaiva. How are you going?
>
> I reached out about the AI voice widget for tradie clients — the one that answers their phone 24/7 and books jobs.
>
> I know you're busy, so I'll keep this quick. Basically, for every client you refer, you get 30% of the monthly fee — ongoing, for as long as they stay on. It's completely passive once you're set up.
>
> I can show you exactly how it works in about 5 minutes. Got time now, or should I book you in for later this week?"

**Tip:** If they say no, ask: *"What's the best way to follow up — email or LinkedIn?"*

---

## 5. Value Proposition

### What's in it for them (30% recurring commission)

- **Passive income stream**: They get paid every month for doing zero extra work
- **Upsell opportunity**: Offer it as a premium add-on to existing retainers
- **Client retention**: Add value that keeps tradies happy and on the books longer

### How it makes their existing offering stronger

- **Closes a gap**: They already handle the "get found online" piece — now they can solve the "get the call answered" problem
- **Higher perceived value**: Being the one who brings in AI tools positions them as a strategic partner, not just a poster
- **No extra deliverables**: They don't have to do any implementation or support — Sunaiva handles everything

### Why their tradie clients will love it

- **Never miss a call again**: "Mate, I was losing $2-3k a month in missed calls. This thing books jobs while I'm under a house."
- **24/7 availability**: After-hours inquiries get answered, not lost
- **Cheaper than a receptionist**: At $197/mo, it's cheaper than a part-time admin person — and it never calls in sick

---

## 6. Objection Handling

### Objection 1: "My clients already have answering machines / voicemail."

**Response:**
"Yeah, heaps of tradies do. The problem is nobody leaves a message on a voicemail — they just ring the next guy. Our widget actually engages: it asks what they need, books the job, confirms the appointment. It's the difference between a missed call and a booked job."

---

### Objection 2: "I don't want to sell something and then have to support it."

**Response:**
"Look, I get it — you're not a tech support person and you don't want that hassle. That's the whole point. You refer the client, we do everything else: setup, training, ongoing support. You're just the middleman getting paid. We handle the lot."

---

### Objection 3: "My clients are old-school / won't get on board with AI."

**Response:**
"That's fair — a lot of tradies are skeptical at first. But here's what I've found: once they see it answer a call and book a job without them lifting a finger, they're hooked. And honestly, the $197/mo price tag is easier to swallow than a part-time receptionist. Happy to do a free demo with one of your clients so they can see it in action — no obligation."

---

## 7. Commission Calculator

Show them the maths. Write it out, make it real.

**Scenario A — Small book (10 clients)**

| Clients | Widget Plan | Monthly Recurring | Your 30% Commission |
|---------|-------------|-------------------|---------------------|
| 10 | Starter ($197) | $1,970 | **$591/mo** |

**Scenario B — Solid book (20 clients)**

| Clients | Widget Plan | Monthly Recurring | Your 30% Commission |
|---------|-------------|-------------------|---------------------|
| 20 | Starter ($197) | $3,940 | **$1,182/mo** |

**Scenario C — Premium mix (20 clients, 50% on Pro $397)**

| Clients | Mix | Monthly Recurring | Your 30% Commission |
|---------|-----|-------------------|---------------------|
| 20 | 10 x Pro, 10 x Starter | $5,940 | **$1,782/mo** |

**The pitch:**
"Even if only half your clients sign up, you're looking at over a grand a month in passive income. That's a paid holiday every year — for doing nothing."

---

## 8. Onboarding Offer

What Sunaiva will do for them:

✅ **Free demo** — Live walkthrough of the widget so they can see it in action
✅ **Referral link** — Branded tracking link so every lead is credited to them
✅ **Co-marketing materials** — Email templates, social posts they can use to pitch clients
✅ **Priority support** — Dedicated partner manager, not a generic support inbox
✅ **No minimums** — Refer 1 client or 50, commission kicks in immediately
✅ **30-day window** — Leads they refer have a 30-day cookie window (if they don't sign up immediately, they still get credit if they come back within 30 days)

**Free setup for their first client:**
"Tell you what — if you get one client to try it, we'll waive the setup fee. That way you can see how easy the whole process is, risk-free."

---

## 9. Follow-Up Sequence

### Touch 1 — Day 0 (Initial outreach)

- Send email + LinkedIn message
- Offer: Free demo, no strings

### Touch 2 — Day 4

**Email subject:** Quick question about your tradie clients

"Hey [Name],

Just circling back on the AI voice widget for your tradie clients.

If it's not a fit, no dramas — just let me know and I'll stop chasing.

If you reckon your clients might be keen, I'm happy to jump on a quick call and walk you through how the commission side works.

Cheers,
[Your name]"

### Touch 3 — Day 11

**LinkedIn message:**

"Hey [Name] — one last check-in.

I know you're flat out managing [client name/industry] accounts. This one's low-effort: you send us a lead, we do the rest, you get paid.

If it's not for you, no worries — just wanted to make sure you didn't miss out on an easy income stream.

Cheers"

### Touch 4 — Day 25 (If still no response)

**Email:**

"Hey [Name],

I'll stop bugging you after this one.

Just wanted to leave you with this in case it becomes relevant down the track: we've got social media managers earning $1k+/month in passive commission from their tradie clients.

Here's my contact: [phone] [email]

If you ever want to chat, I'm here.

Cheers,
[Your name]"

**Note:** After 4 touches, go into a "nurture" bucket. Send them occasional updates (quarterly) about new features, client wins, or commission updates. Don't spam — just stay top of mind.

---

## 10. Partnership Tier Recommendation

**Recommended Tier: Referral Partner**

**Why:**

- Social media managers typically have existing client relationships — they don't need to build a new sales team or manage billing
- They're comfortable referring tools/services they've vetted (that's already part of their job)
- They don't need white-label rights — they're not selling "Sunaiva" to their clients, they're offering an add-on solution
- Low barrier to entry: they can start referring immediately and see returns within the first month

**Upgrade path:**

- If they prove to be a top referrer (10+ clients in 6 months), invite them to **Reseller** tier for higher commission (40%) + priority support + co-marketing budget

**What NOT to suggest:**

- **White-label**: They don't need to rebrand the widget as their own product — it's unnecessary complexity for this partner type
- **Referral Partner** is the sweet spot: they get paid, they look good to their clients, and they do zero extra work

---

## Quick-Reference Summary

| Element | Details |
|---------|----------|
| **Who** | Social media managers handling FB/IG for tradies |
| **The pitch** | 30% recurring commission on a tool their clients already need |
| **The ask** | A 10-minute call to show them how it works |
| **The hook** | Passive income, no extra work, clients love it |
| **Tier** | Referral Partner (upgrade to Reseller if they crush it) |
| **Commission** | $197-$597/mo per client x 30% = $59-$179/mo per client |

---

This playbook is ready to use. Pick up the phone or send that first email — you're offering them money, not asking for a favour. Act like it.


Response:
# Sunaiva Partner Pitch Playbook: IT Service Providers

---

## 1. Research Checklist

Before reaching out, gather this intel:

- **Client base**: What industries do they serve? (Look for trade businesses, small commercial)
- **Service mix**: Do they offer helpdesk, managed services, VoIP, phone systems?
- **Scale**: How many SMB clients do they support? (20–100+ is ideal)
- **Website signals**: Any mention of "通信", "客户体验", or business growth?
- **Existing partnerships**: Who do they already refer to? (web designers, marketing agencies)
- **Decision-maker**: Who handles vendor partnerships — owner, account manager, sales lead?
- **Social presence**: Recent posts about client successes, expansion, or new services?
- **Location**: Metro or regional? (Impacts messaging urgency — metro = faster adoption)

**Pro tip**: If they support tradies or local businesses, you've got a warm lead.

---

## 2. Cold Email

**Subject:** Easy revenue for your SMB clients (30% recurring)

Hi [Name],

I'll keep this brief — we built an AI voice widget for tradies that answers calls, books jobs, and handles enquiries 24/7.

Here's why I'm reaching out to you specifically:

Your clients are small businesses who need their phones answered while they're on the tools. Most of them are probably missing calls right now.

We're offering IT providers like yourself **30% recurring commission** for every client you refer. That's roughly $60–$180 per month, per client, for doing basically nothing.

No setup on your end. We handle the demo, install, and support.

 Keen to chat for 5 minutes? No pressure.

Cheers,
[Your name]
[Sunaiva]

---
**Word count: 132** ✓

---

## 3. LinkedIn Message

**Character count: 287**

Hey [Name],

Quick question — do any of your IT clients run trade businesses? (Plumbers, sparkies, builders?)

If yes, there's a easy revenue stream you might be leaving on the table. We're paying IT providers 30% recurring commission to refer our AI voice widget — the one that answers calls and books jobs for tradies.

We're talking $60–$180/mo per client, passive. You'd be giving your clients a tool that makes them money while you earn on autopilot.

Happy to jump on a quick call if you're open to it.

Cheers,
[Your name]

---

## 4. Phone Script (First 30 Seconds)

> **Ring ring... they answer:**
>
> "Hi [Name], it's [Your name] from Sunaiva. How are you going?
>
> Quick reason for the call — we're partnering with IT providers around Australia to offer their small business clients an AI voice widget. The one that answers calls and books jobs for tradies.
>
> I know you're busy, so here's the pitch in 10 seconds: we'd love to pay you 30% recurring commission every month for any clients you refer. It's completely passive — we handle everything else.
>
> Have you got 2 minutes to hear how it works?"

---

## 5. Value Proposition

### What's In It For Them: 30% Recurring Commission

- **Passive income stream**: Earn $59–$179 per month, per client, forever
- **No extra work**: You refer, we sell, install, and support
- **Scalable**: More clients = more revenue, without hiring more staff
- **Low barrier**: You're already talking to these clients weekly

### How It Makes Their Existing Offering Stronger

- **Sticks clients longer**: When you help them get more jobs, they stay loyal
- **Competitive edge**: "We've added AI reception to your tech stack" sounds impressive
- ** conversation starter**: Gives you a reason to call clients with new value
- **No conflict**: Complements (doesn't compete with) their existing services

### Why Their Clients Will Love It

- **Never miss a job**: Call = booking, even at 7pm Sunday
- **Costs less than a part-timer**: $197/mo vs $2,000+ per month for a receptionist
- **Works while they work**: On a roof? Under a house? Widget's got it covered
- **Simple**: No training, no apps — just works

---

## 6. Objection Handling

### Objection 1: "We don't really do sales or marketing"

> **Response:** "I hear you — and honestly, neither are we asking you to sell. It's a referral. You mention it to a client, we do the rest. Here's a one-page PDF you can leave with them if you want, or just mention us in your next support ticket when they complain about missing calls.
>
> The beauty is: you're not closing anything. You're just pointing us at someone who needs help. And you get paid for it."

---

### Objection 2: "Our clients are happy with what we provide"

> **Response:** "That's great — and I'm not suggesting they aren't. But here's a question: are their phones answered 24/7? Are they booking jobs while they're on the tools? Because that's money walking out the door every time they miss a call.
>
> This isn't a replacement for you. It's an add-on that makes their business run better. And you get paid for referring it. Everyone wins."

---

### Objection 3: "We already offer phone systems / VoIP solutions"

> **Response:** "Makes sense — you're already handling their comms. But here's the difference: VoIP lets them make calls. Our widget answers calls *for* them. It's an AI receptionist that books the job, takes the message, and schedules it into their calendar.
>
> It's a different pain point. They're probably still missing calls after hours or during busy jobs. We're not competing with what you do — we're filling a gap you might not have the bandwidth to fill yourself."

---

## 7. Commission Calculator

Show them the maths. Use their numbers where possible.

### Scenario: 20 Referrals

| Widget Plan | Monthly Revenue per Client | Your Commission (30%) | Annual Return |
|-------------|---------------------------|----------------------|---------------|
| **Starter** ($197/mo) | $197 | $59 | $708 per client |
| **Pro** ($397/mo) | $397 | $119 | $1,428 per client |
| **Growth** ($597/mo) | $597 | $179 | $2,148 per client |

**If you refer just 20 clients on Pro plans:**
20 × $119/mo = **$2,380/month** = **$28,560/year**

### Even Smaller Scale (Realistic Start)

- Refer 5 clients on Starter plans
- 5 × $59 = $295/month
- **$3,540/year** — for five conversations

Write their potential here:

```
Your Clients: [  ] × $197–$597/mo
Your Cut: 30% = $[        ]/mo passive
```

---

## 8. Onboarding Offer

Here's what you give them for free to remove friction:

### For Referral Partners

- **One-page partner flyer** (PDF) — drop it in their invoice or email signature
- **Warm intro email template** — they just copy, paste, send
- **5-minute Zoom demo** — show them the widget live so they understand the product
- **Dedicated partner manager** — single point of contact for questions

### For Reseller Partners (If They Want More)

- **White-label pricing** — add their margin on top
- **Brand dashboard** — their logo, their client management
- **Priority support** — 2-hour turnaround on their client tickets

### Minimum to Start

- Sign partnership agreement (2 min online)
- Get your referral link
- Mention us to ONE client

---

## 9. Follow-Up Sequence

### Touch 1: Initial Outreach (Day 0)

- Email + LinkedIn message same day
- Clear value proposition, low commitment ask

### Touch 2: Value Add (Day 4)

- **Email or LinkedIn**: "Hi [Name], wanted to follow up. Sent through a case study of another IT provider in [their city] who's earning $X/mo from us. Might be relevant to your client base.
>
> No rush — happy to chat when it suits."

**Include**: One relevant case study or result stat

### Touch 3: Social Proof (Day 11)

- **LinkedIn comment or like** on their recent post + short DM
- "Saw your post about [their topic] — solid points. Just to circle back on the widget thing — we now have 3 IT partners in [their area] sending referrals. If it makes sense for any of your clients, I'm here."

### Touch 4: Break-Up Email (Day 21)

- "Hi [Name], just checking one last time. If this isn't a fit, no worries at all — I'll leave you alone.
>
> But if you ever have a client who needs their phones answered 24/7, we're here. 30% commission, no strings.
>
> Cheers, [name]"

---

## 10. Partnership Tier Recommendation

### For IT Service Providers: Start as **Referral Partner**

| Tier | Commitment | Commission | Best For |
|------|------------|------------|----------|
| **Referral** | 0–5 referrals | 30% | IT providers, MSPs, consultants |
| **Reseller** | 10+ active clients | 35% | Agencies with sales teams |
| **White-Label** | Custom | 40%+ | Large agencies, franchise groups |

### Why Referral First

- No minimums
- No sales quotas
- Earn from day one
- Easy to upgrade later if they want to sell actively

### When to Pitch Reseller

- If they have >50 clients AND seem excited about selling it actively
- If they mention wanting "another revenue stream" or "more upsell opportunities"
- After 2–3 successful referrals — they'll see the opportunity

---

## Quick-Reference Summary

**The Pitch in One Sentence:**
"We pay you 30% recurring commission to refer your IT clients to our AI voice widget — the tool that answers calls and books jobs for tradies while they're on the tools."

**Who to Target:**
IT support providers, managed service providers (MSPs), helpdesk companies, small business tech consultants

**Ideal Client Profile:**
20–100+ SMB clients, already supporting tradies or local businesses, has existing vendor relationships

**Next Step:**
Book a 15-minute "explainer call" — show the widget live, run through the commission numbers, send the partner agreement.

---

*Ready to use. Print it, personalise the brackets, and start reaching out.*


Response:
# Sunaiva Partner Pitch Script: Business Coaches Who Coach Tradies

You're offering them **recurring revenue**, not asking for a favour. Every line reflects that.

---

## 1. Research Checklist

Before reaching out, find out:

- **Client count**: How many tradies do they currently coach? (Look for "I work with 50+ tradies" or "200+ plumbers in my mastermind")
- **Current offerings**: What do they sell? (Courses, masterminds, 1:1, group programs)
- **Their pricing**: Where do their clients sit financially? (Are they charging $2k, $10k, $50k+?)
- **Pain points they address**: Do they teach scheduling, call handling, admin systems?
- **Existing affiliates**: Who else do they partner with? (accountants, software companies)
- **Content themes**: What do they post about? (Growth, systems, work-life balance)
- **Upcoming events**: Any workshops, launches, or group coaching intakes coming up?
- **Geographic spread**: Metro, regional, or both?
- **Social proof**: Any case studies or testimonials from tradie clients?

**Where to find this:** LinkedIn, their website, podcast appearances, YouTube, Facebook groups they run.

---

## 2. Cold Email

**Subject line:** Easy $1,182/m for every tradie client you have

Hi [Name],

Quick question — how many of your clients are still answering their own phones at 7pm?

Most tradies you coach are Probably still doing it. And it's killing their growth.

Here's an idea: Sunaiva builds AI voice assistants for trade businesses. They answer calls, book jobs, handle enquiries — 24/7. Costs less than a part-time receptionist.

I'm offering your clients a solution that fits perfectly with what you're already teaching them about systems and growth. And for every client you refer, you'd earn 30% recurring commission — for life.

20 clients on our Starter plan = $1,182/month in passive income.

Got 5 minutes to chat about it?

Cheers,
[Your name]

---

## 3. LinkedIn Message

**Character count:** Under 300

Hey [Name], saw your post about [their recent content topic] — resonates with the tradies you work with.

Quick thought: if your clients had an AI receptionist handling calls 24/7, would that solve one of the biggest headaches you teach them about?

We've got a partner program — 30% recurring commission for every tradie client you refer. One of your coaching mates is already earning $1,800/month from it.

Happy to hop on a 10-min call if you're curious. No pressure.

---

## 4. Phone Script

**First 30 seconds — what to say if they pick up:**

"Hi [Name], it's [your name] from Sunaiva. I've been following your work with tradies — really solid content on [something specific you found].

The reason I'm calling: I'm putting together a small group of business coaches who work with tradies to partner with us. Basically, you point your clients our way, and we pay you 30% commission — ongoing, for as long as they stay with us.

It aligns with the systems and growth stuff you're already teaching. And it's completely passive once you make the intro.

Are you open to a 15-minute chat this week to see if it's a fit?"

---

## 5. Value Proposition

### What's in it for them (30% recurring commission)

- **Revenue stream with zero overhead**: They keep coaching. We handle the product, support, and billing.
- **30% for life**: Every referred client pays monthly. As their client base grows, so does their commission.
- **No staff required**: We provide everything — demos, onboarding, technical support. They just make the referral.

### How it makes their existing offering stronger

- **Completes the system**: They're teaching tradies to build systems — this is a tangible, "set and forget" system they can actually hand their clients.
- **Instant credibility**: Partnering with a tech company that actually delivers shows they're plugged into modern business tools.
- **Retains clients**: When clients see real results (more booked jobs, less missed calls), they stay longer in the coaching relationship.

### Why their clients will love it

- **Never miss a call again**: Tradies on the tools can't answer. This solves it.
- **Books jobs while they sleep**: AI handles after-hours enquiries and books straight into their calendar.
- **Cheaper than a receptionist**: Starts at $197/mo — less than a casual employee's hourly rate.
- **No learning curve**: We handle everything. They just connect their phone number.

---

## 6. Objection Handling

### Objection 1: "I already give my clients tools — they don't need another one"

**Response:**
"Yeah, I get that. You're probably recommending job management software, CRM, maybe quoting tools. But here's the thing — none of those answer the phone at 8pm on a Saturday when a tradie could be booking a $500 emergency callout.

This widget sits in front of everything else. It captures the lead first. Without it, they're losing jobs to voicemail. Every tradie you've got who answers their own phone is leaving money on the table — regardless of what other tools they're using."

---

### Objection 2: "My clients are old-school — they won't want this tech"

**Response:**
"Look, some tradies are hesitant at first. But the ones who are growing? They're already using it. And honestly, it's not hard — they forward their phone to our AI, we handle the rest. Zero tech skills required.

The best part is your clients are already telling you they need help with calls and enquiries. This is exactly what they need. You're not selling them something new — you're solving a problem they already have."

---

### Objection 3: "I don't want to be a salesperson — I just want to coach"

**Response:**
"Completely get that. You're a coach, not a reseller — and I'm not asking you to become one.

Here's how it works: you mention it in your content, or bring it up in your group calls when someone says 'I'm losing sleep over missed calls.' You send them our way. We do the演示, the onboarding, everything. You just make the intro.

You earn 30% for as long as they stay. It's completely passive income that doesn't impact your coaching at all."

---

## 7. Commission Calculator

**Use this as a visual in your pitch:**

| Clients Referred | Plan | Monthly Widget Revenue | Your Commission (30%) |
|------------------|------|------------------------|----------------------|
| 10 | Starter ($197) | $1,970 | $591/mo |
| 20 | Starter ($197) | $3,940 | **$1,182/mo** |
| 10 | Pro ($397) | $3,970 | $1,191/mo |
| 20 | Pro ($397) | $7,940 | **$2,382/mo** |
| 10 | Growth ($597) | $5,970 | $1,791/mo |
| 20 | Growth ($597) | $11,940 | **$3,582/mo** |

**Say this:**
"If you've got 20 active coaching clients and half of them use our Starter widget, that's over $1,100 coming in every month. And that's just from the clients you already have. Zero extra work."

---

## 8. Onboarding Offer

**What you'll do for them to get started:**

- **Free personal demo**: We'll walk YOU through exactly how the widget works so you can speak confidently about it.
- **Partner landing page**: A custom URL they can share with clients that tracks their referrals.
- **Sales collateral**: One-pagers, case studies, and email templates they can use in their existing communications.
- **Warm intro script**: Exactly what to say when mentioning it to clients (they can read it word-for-word if they want).
- **Priority support**: A dedicated partner manager they can reach directly.
- **First referral bonus**: We'll waive the setup fee for their first referred client as a thank-you.
- **No minimums**: Refer one client or 100 — commission kicks in immediately.

---

## 9. Follow-Up Sequence

### Touch 1: Initial contact (Day 0)

- **Channel:** Email + LinkedIn message (send both)
- **Content:** Cold email (above)
- **Purpose:** Introduce the opportunity

---

### Touch 2: Social proof + value reminder (Day 4)

- **Channel:** LinkedIn message or email
- **Content:**
"Hey [Name], just following up on my last message.

Real quick — one of our coach partners referred 12 clients in their last mastermind intake. That's $850/month in recurring commission for about 20 minutes of mentioning it on a group call.

If your clients are anything like theirs, they're all dealing with missed calls. This is a no-brainer add-on to what you're already teaching.

Let me know if you want to jump on a quick call — happy to walk you through how it works."

- **Purpose:** Add social proof, show minimal effort required

---

### Touch 3: Low-pressure close (Day 10)

- **Channel:** Email
- **Content:**
"Hi [Name],

I'll keep this short. I know you're busy coaching tradies and helping them grow their businesses.

This is a simple way to add another revenue stream without adding any work. You mention it. We handle the rest. 30% for as long as they stay.

If it's not a fit, no worries — just let me know and I'll stop reaching out.

If you're curious, here's my calendar: [link]

Cheers,
[Your name]"

- **Purpose:** Give them an easy out OR an easy way to book

---

## 10. Partnership Tier: Referral Partner

**Recommended tier: Referral Partner**

For a business coach who already has an established client base:

**Why Referral fits:**

- They don't want to manage billing, onboarding, or support
- They simply mention it to existing clients and refer them
- Commission kicks in immediately — no minimums, no quotas
- They maintain their coaching brand identity
- Low commitment, high upside

**What it looks like in practice:**

- They mention Sunaiva in a group coaching call or email
- Client visits their custom link or mentions the coach's name
- We handle the entire sale and onboarding
- Commission paid monthly via Direct Deposit or PayID

**When to upgrade:** If they want to go deeper later (e.g., include the widget in their coaching packages, co-brand it, or resell at their own price), we can discuss Reseller or White-Label options.

---

## Quick-Reference Cheat Sheet

| Item | Detail |
|------|--------|
| **Target** | Business coaches who coach 20+ tradies |
| **Offer** | 30% recurring commission on referred clients |
| **Best intro** | "You're already teaching them systems — this is one they can actually use" |
| **Key objection** | "My clients won't want this" → Response: "They're already telling you they need help with calls" |
| **Commission proof** | 20 clients × $197 × 30% = $1,182/mo |
| **Onboarding** | Free demo, custom link, sales scripts, priority support |
| **Partner tier** | Referral Partner (start here) |
| **Follow-up** | Day 0, Day 4, Day 10 — then go dormant or check in quarterly |


Partner pitch: accountant serving tradies

Response:
# 🎯 Partner Pitch Playbook: Accountant Serving Tradies

**Partner Profile:** Accountant with 50+ tradie clients, acts as a trusted business advisor
**Approach:** You're offering them a new revenue stream that makes their client advice more valuable — not asking for a favour.

---

## 1. Research Checklist

Before you reach out, find out:

- **Client roster size** — Confirm they genuinely work with 50+ tradies (plumbers, sparkies, builders, etc.)
- **What they currently offer** — Tax returns, BAS, bookkeeping, business advisory? Are they a one-person firm or a team?
- **Their social proof** — Google reviews, Facebook page, any tradie-focused content they've posted
- **Who they already refer to** — Do they have relationships with brokers, POS providers, tradie coaches? This tells you how they think about partnerships
- **Recent activity** — Have they posted about tradie business challenges recently? Any blog posts or videos about cash flow, pricing, etc.?
- **Their location** — Regional or metro? This shapes your language (e.g., "out west" vs "in the city")

**Where to find this:** LinkedIn, Google Business, their website, recent posts, client testimonials on their Facebook or Google.

---

## 2. Cold Email

**Subject:** A way to help your tradie clients — without adding to your workload

Hi [Name],

Quick question — how many of your tradie clients miss calls from customers because they're on the tools?

I've built Sunaiva — an AI voice widget that answers calls, books jobs, and handles enquiries 24/7. It sits on their website and works while they're onsite.

Here's why I'm reaching out to you: your clients already trust you with their numbers. You're in the perfect position to mention a tool that saves them money and books more jobs.

I'd love to show you how it works. No pressure — just a 15-minute demo where I can show you what it does and how it could work for your clients.

 Keen to chat?

[Your name]
[Phone number]

---
**Word count:** 138

---

## 3. LinkedIn Message (DM)

**Under 300 characters:**

> Hey [Name], saw you work with a stack of tradies — love that. Quick question for you: if you could give your tradie clients something that answers their phone 24/7 and books jobs while they're on the tools, would that be useful? Got something that might fit. Happy to show you how it works — cheers, [Name]

---
**Character count:** 268

---

## 4. Phone Script — First 30 Seconds

**If they answer:**

"Hi [Name], it's [Your Name] from Sunaiva. How are you going?

Yeah, look, I won't keep you long — I know you're busy. I reached out via email a couple of days ago about a tool that helps tradie businesses never miss a call. I know you've got [X] tradie clients, and I thought it might be worth a quick 10-minute chat to see if it's something that'd be useful for you to mention to them.

No stress at all if now's not the right time — when would be better?"

---

## 5. Value Proposition — For Accountants

### What's in it for them?

**30% recurring commission** — For every client they refer, they earn commission every month that client stays on. It's completely passive once the referral is made. No onboarding, no support calls, no invoicing. They refer, we handle everything else.

### How it makes their existing offering stronger

Accountants are trusted advisors. When tax time comes around, they're already talking to their clients about profitability, costs, and efficiency. Adding "Hey, have you thought about an AI receptionist?" positions them as someone who thinks beyond the tax return — someone who actually helps their clients run better businesses.

It also deepens the relationship. Instead of just being "the accountant who does my BAS," they become "the advisor who helped me set up my whole business stack."

### Why their clients will love it

- **Never miss a job** — Tradies lose $200–$500 every time they miss a call. The widget catches every one.
- **Cheaper than a receptionist** — $197/mo vs $3,000+/mo for part-time admin help
- **Books jobs while they're on the tools** — The AI handles the whole enquiry-to-booking flow
- **24/7** — Answers at 7pm on a Saturday when a tradie is quoting a big job

This is a tool their clients will actually use and thank them for recommending.

---

## 6. Objection Handling

### Objection 1: "I don't want to sell to my clients — that's not my thing."

**Response:**
"I totally get that, and I'm not asking you to become a salesperson. Here's how it works: you mention it in passing — maybe when you're doing their tax and you see they're missing calls, or when they're complaining about admin. You say, 'Have you looked at one of those AI receptionist tools? My other clients use this one.' Then you shoot me their details. We do the demo, the sale, the onboarding. You don't do any of the heavy lifting. You just make a recommendation you know is solid, and we pay you for it."

---

### Objection 2: "My clients are already busy enough — they won't want another thing to set up."

**Response:**
"That's fair, but here's the thing — they don't need to set up anything. We install the widget on their website. They just tell us their business hours, what services they offer, and we handle the rest. The whole setup takes about 15 minutes on a Zoom call with them. It's not a project — it's a switch-on. And the payoff is immediate: every call they were missing before starts getting answered and turned into jobs."

---

### Objection 3: "I already refer them to [bookkeeper / other tool]. Why would I add another one?"

**Response:**
"That's great — clearly you already add value beyond the tax work, which is exactly why your clients trust you. Here's the difference: most tools you refer are either expensive software they have to learn, or they're one-off costs. The Sunaiva widget is $197–$597/mo depending on what they need. It's cheaper than a part-time receptionist, and it starts paying for itself the moment it answers its first call. Your clients will see the return quickly, and they'll associate that win with your recommendation. It's a really easy win for you to give them."

---

## 7. Commission Calculator

Show them the numbers. Use their actual client count if you know it.

| Clients Referred | Plan Tier | Monthly Revenue per Client | Your Commission (30%) | Your Monthly Earnings |
|---|---|---|---|---|
| 10 | Starter ($197) | $197 | $59.10 | **$591/mo** |
| 20 | Starter ($197) | $197 | $59.10 | **$1,182/mo** |
| 30 | Starter ($197) | $197 | $59.10 | **$1,773/mo** |
| 10 | Pro ($397) | $397 | $119.10 | **$1,191/mo** |
| 20 | Pro ($397) | $397 | $119.10 | **$2,382/mo** |
| 10 | Growth ($597) | $597 | $179.10 | **$1,791/mo** |
| 50 | Growth ($597) | $597 | $179.10 | **$8,955/mo** |

**Script to go with this:**
"Let's say you mention it to just 10 of your tradie clients who are always complaining about missing calls. Even on the Starter plan, that's nearly $600 a month in recurring commission. And it doesn't cost you anything to make the intro. That's coffee money every month — except it hits your account automatically for as long as they stay on."

---

## 8. Onboarding Offer

When they agree to partner with you, here's what you give them for free:

**For the accountant:**

- A dedicated partner account manager
- A one-page "How to pitch this to your clients" cheat sheet they can use in their next client meeting
- A short video they can send to clients explaining the tool in 60 seconds
- Access to a partner portal where they can track referrals and commission in real time

**For their clients (the tradies):**

- Free 14-day trial — no credit card required
- Free setup and installation on their website
- Free custom voice script written for their specific trade and business
- Free training for the tradie on how to manage the widget (takes 5 minutes)

**What you don't ask them to do:** Cold call their client list, do product demos, handle support tickets, or manage any admin.

---

## 9. Follow-Up Sequence

### Touch 1 — Email (Day 0)

Initial cold email sent. (See Section 2)

### Touch 2 — LinkedIn DM (Day 3)

"Hey [Name], just following up on my email. No stress at all if it's not relevant — just keen to know if you'd be open to a quick chat. Cheers."

### Touch 3 — Phone Call (Day 7)

Call during business hours. If they don't answer, leave a voicemail:

"Hi [Name], it's [Your Name] from Sunaiva. Just following up on my earlier email. I know you're flat out with client work — I'll keep this quick. I'd love to show you how this works and what it could mean for your clients. Give me a ring back on [number] when you've got 5 minutes. Cheers."

### Touch 4 — Email with Case Study (Day 14)

**Subject:** What one Melbourne sparkie made in a month with this

Hi [Name],

One last touch — I wanted to share a quick story.

A tradie in [their city/region] started using our widget 6 weeks ago. He's a one-man show — sparky, no receptionist. In his first month, the widget answered 47 calls he would've missed, booked 8 jobs directly into his calendar, and he estimates he picked up an extra $3,200 in revenue.

I reckon a few of your clients would love the same result.

If you're curious, I'm happy to jump on a 15-minute call. If not, no worries at all — I'll leave you alone.

[Your name]

### Touch 5 — Break (Day 30+)

Do not contact again for at least 30 days unless they respond. You can reconnect with something relevant like a new case study or a trade show you attended.

---

## 10. Partnership Tier Recommendation

For an accountant with 50+ tradie clients:

**Recommended tier: Referral Partner**

**Why:**

- They have an established client base and trusted relationships
- They don't need (or want) to resell or white-label — they want to recommend and earn
- 30% commission is strong enough to make it worth their while for minimal effort
- They can mention it naturally in existing conversations (tax planning, business reviews, cash flow chats)

**When to upgrade:**

- If they refer 10+ clients in the first 3 months → move to **Reseller** (deeper commission, maybe 35%)
- If they start building it into their formal service offering (e.g., "business optimisation audits") → discuss **White-Label**

---

### Quick Partner Pitch Summary (for your own reference)

| | |
|---|---|
| **Who** | Accountant with 50+ tradie clients |
| **What you're offering** | 30% recurring commission on every tradie widget you refer |
| **What they do** | Make one intro. We do the rest. |
| **What they get** | $590–$1,800/mo passive income (based on 10–30 referrals on Starter) |
| **What their clients get** | Never miss a call, book more jobs, 24/7 coverage, cheaper than a receptionist |
| **Why now** | Tradies are busier than ever, admin is their biggest pain point, and this solves it in 15 minutes |

---

*Want me to adapt this playbook for a different partner type — e.g., a web agency, a tradie coach, or a supplier? Happy to spin up a version tailored to their specific objections and incentives.*


Response:
# Sunaiva Partner Pitch Script: Trade Associations

---

## 1. Research Checklist

Before reaching out to any trade association, verify these details:

- **Association name and exact trading name** (some operate under different business names)
- **Number of active members** (confirm 500+ as stated, check if growing or shrinking)
- **Current member benefits** — what discounts, services, or tools do they already offer?
- **Who runs it** — CEO, Executive Director, or Membership Manager? Get the right decision-maker's name
- **How they communicate with members** — email newsletter, app, events, website portal?
- **Recent news** — have they spoken about technology, workforce challenges, or member support recently?
- **Existing partnerships** — who else provides services to their members? (accountants, insurance, software)
- **Location** — are they metro-based or national? This affects how you position the offering
- **Membership demographics** — mostly small sole traders or larger companies? (affects pricing tier relevance)

*Pro tip: Check their LinkedIn and website for a "Partners" or "Member Benefits" page — this tells you what they've already got and where you might fit.*

---

## 2. Cold Email

**Subject:** Adding value to your 500+ members — no cost to the association

Hi [Name],

I'm reaching out because we help trade businesses in Australia never miss a call again.

We built an AI voice assistant that answers calls, books jobs, and handles enquiries 24/7 — basically a receptionist that never sleeps.

I'm not asking for anything today. I wanted to see if your members at [Association Name] might benefit from this, and whether there's a way we could partner — we'd pay a 30% commission on every member who signs up.

Would a 10-minute chat make sense to explore what's possible?

Cheers,
[Your name]
Sunaiva
[Phone number]

---

## 3. LinkedIn Message

*Character count: 287*

Hey [Name], saw you're running [Association Name] — solid work with the membership there.

Quick question: do you currently offer any tech tools or benefits to your 500+ members? We're an Australian AI company helping tradies (plumbers, sparkies, builders) answer calls and book jobs 24/7 — and we'd love to offer it as a member benefit. We'd pay 30% commission on every signup.

Worth a 10-min chat?

Cheers,
[Your name]

---

## 4. Phone Script — First 30 Seconds

*When they answer:*

"Hi [Name], it's [Your Name] from Sunaiva. Hope you're good.

I reached out via email earlier about a partnership opportunity for your members. I know you're busy, so I'll keep this quick.

We've built an AI voice widget that answers calls for trade businesses — think of it like a receptionist that works 24/7. We're looking to partner with associations like yours to offer it to your members, and we'd pay 30% commission on every signup.

Have you got 2 minutes to hear how it works?"

*If they say yes, continue to value prop. If not, ask for a better time: "No worries, when would be a better time to chat for 5 minutes?"*

---

## 5. Value Proposition — For Trade Associations

### What's in it for them (30% recurring commission)

- **Passive income stream** — Set it up once, get paid every month their members use it
- **No upfront cost** — You provide the partnership; they do nothing but promote
- **Scalable revenue** — 500 members × even 10% adoption = 50 clients × $197/mo × 30% = $2,955/mo recurring

### How it makes their existing offering stronger

- **Member retention** — Add a tangible, high-value tech benefit that members actually use daily
- **Differentiation** — Most associations offer insurance discounts and training; this is something new and buzzworthy
- **Modernises their brand** — Shows they're forward-thinking and supporting members with modern tools, not just advocacy

### Why their members will love it

- **Never miss a job** — Tradies on the tools can't answer every call. This catches every enquiry.
- **Book jobs while you sleep** — AI books the job into the calendar, sends confirmation, the tradie wakes up to confirmed work
- **Cheaper than a receptionist** — Starter plan is $197/mo, less than a part-time admin person
- **No change to their workflow** — Works with their existing phone number, no new hardware

---

## 6. Objection Handling

### Objection 1: "Our members are old-school — they won't use this."

**Response:**
"Yeah, look, I hear that a lot. But here's the thing — they don't need to use anything. The AI answers their phone. They just need to have a phone number. The whole point is it works in the background. A 60-year-old plumber in Wagga Wagga doesn't need to be tech-savvy — he just needs his phone to ring and the AI to say 'Yeah, we can be there Tuesday.'"

### Objection 2: "We already offer member benefits — we don't want to overload them."

**Response:**
"I get that. This one's different though — it's not another discount they'll forget about. This is something that directly puts money in their pocket by capturing jobs they'd otherwise miss. And they don't have to do anything except give us their phone number. No training, no apps to download. It just works."

### Objection 3: "We don't want to look like we're pushing products to our members."

**Response:**
"That's fair, and we'd never want you to do anything that损害s your reputation. Here's how we'd structure it: you mention us as a recommended partner in your newsletter or at your next event — we're not asking you to cold call members or do any selling. If a member signs up because they saw it mentioned, you get paid. Zero pressure on your end."

---

## 7. Commission Calculator

Show them the maths. Use a printed sheet or your phone calculator.

| Scenario | Members | Adoption Rate | Clients | Plan Mix | Monthly Revenue |
|----------|---------|---------------|---------|----------|-----------------|
| **Conservative** | 500 | 5% | 25 | 60% Starter / 30% Pro / 10% Growth | **$1,578/mo** |
| **Moderate** | 500 | 10% | 50 | 60% Starter / 30% Pro / 10% Growth | **$3,156/mo** |
| **Optimistic** | 500 | 20% | 100 | 60% Starter / 30% Pro / 10% Growth | **$6,312/mo** |

**Average commission per client:** ~$59/mo (blended across tiers)

**Annual projection (moderate):** $37,872 — *for doing nothing except sending one email to your members.*

*Say this: "This is recurring revenue, mate. You set it up, and as long as those members keep using it, you keep getting paid. And if a member drops off, that's their choice — but you didn't lose any money to acquire them."*

---

## 8. Onboarding Offer

When they agree to partner, offer this at no cost:

- **Dedicated partner account manager** — Single point of contact for any questions
- **Custom landing page** — Branded with association logo and a unique URL for their members
- **Co-branded email template** — Ready to send to their member database
- **Demo account** — They can test the widget themselves to see how it works
- **5-minute video walkthrough** — Show them exactly how to explain it to members
- **Marketing assets** — Social posts, newsletter blurbs, and images they can use
- **Launch support** — We'll join one of their events or Zoom calls to present live if helpful

*What we need from them:*

- Permission to mention them as a partner on our website
- Access to their member communication channel (newsletter, app, etc.)
- A contact person for ongoing questions

---

## 9. Follow-Up Sequence

### Touch 1: Initial outreach (Email + LinkedIn)

- Send cold email
- Send LinkedIn DM
- Wait 3 business days

### Touch 2: Follow-up (5 days after Touch 1)

**Email subject:** Quick follow-up — AI widget for [Association] members

Hi [Name],

Just following up on my earlier email about the AI voice widget partnership.

I know you're busy running [Association], so no stress if now's not the right time. But if you're curious, I'd love to show you how it works — takes about 5 minutes.

Here's a quick demo link: [Insert demo link]

Let me know either way so I can stop chasing you! 😄

Cheers,
[Your name]

### Touch 3: Break-up / Value-add (10 days after Touch 2)

**Email subject:** One last thing — [Association] could be earning $3k+/mo

Hi [Name],

I'll stop reaching out after this one, I promise.

I wanted to send you one more thing — here's a quick breakdown of what a partnership could look like for [Association]:

- 500 members
- Even at 10% adoption, that's 50 clients
- 30% commission = ~$3,150/month recurring

That's not chump change, and your members get a tool that actually helps them get more work.

If you're not interested, no worries — just let me know and I'll leave you alone.

But if you're curious, I'm here.

Cheers,
[Your name]

---

## 10. Partnership Tier Recommendation

**Recommended tier: Referral Partner**

| Tier | What they do | What they get | Best for |
|------|--------------|---------------|----------|
| **Referral** | Mention us to members via email/newsletter | 30% commission | **Trade associations** — low effort, good revenue |
| **Reseller** | Actively sell and onboard members | 30% + volume bonuses | Web agencies with trade clients |
| **White-Label** | Rebrand as their own product | Custom pricing, full control | Large agencies with big portfolios |

**Why Referral for associations:**

- They don't want to become a sales team — they just want to add value
- 30% is already generous for a simple mention in a newsletter
- Zero onboarding burden on their end
- Maintains their credibility with members (not seen as "selling out")

**If they want more:** Upgrade to Reseller down the track if they decide to get more involved.

---

## Quick-Reference Summary

| Element | Details |
|---------|---------|
| **Who to target** | Trade association CEO, Executive Director, or Membership Manager |
| **Offer** | 30% recurring commission on every member who signs up |
| **Value to association** | New member benefit + passive income stream |
| **Value to members** | Never miss a call, book jobs 24/7, cheaper than a receptionist |
| **Effort required** | Minimal — just send one email to their list |
| **Upside** | $1,500–$6,000+/mo recurring |
| **Onboarding** | Free — we do everything |

---

*Next step: Pick 5 trade associations in your area, run through the Research Checklist, and start reaching out. The first one to say yes pays for the rest of the year's drinks.* 🍺


Response:
# Sunaiva Partner Pitch Script: Print & Signage Companies

---

## 1. Research Checklist

Before reaching out, gather this intel:

- **Company name and location** (suburb/city in Australia)
- **Primary services**: Vehicle wraps, signage, branding, graphic design
- **Client base size**: How many tradie businesses do they currently serve?
- **Average job value**: What's a typical invoice for their services?
- **Social proof**: Do they have testimonials or case studies featuring tradie clients?
- **Existing partnerships**: Are they already offering digital services (websites, marketing)?
- **Owner/decision-maker name**: Who runs the show? Owner-operator or larger team?
- **Recent activity**: Any new locations, awards, or community involvement?
- **Where they advertise**: Google Ads, Facebook, local tradie groups?

**Pro tip**: Check their Google Reviews and Facebook page. Look for mentions of specific tradie industries they serve (plumbers, electricians, etc.).

---

## 2. Cold Email

**Subject:** Quick question about your tradie clients

Hi [Name],

Hope you're crushing it at [Company].

I noticed you do solid work with tradies — vehicle wraps, signage, the lot. Most of those guys are flat out on the tools, so I'm guessing they struggle to answer calls when they're up a ladder or elbows-deep in a job?

That's where we come in. Sunaiva builds AI voice assistants for trade businesses — basically a receptionist that answers calls 24/7, books jobs, and handles enquiries while the tradie keeps working.

We're looking for partners who already serve this market. We'd love to chat about how we could add this to what you're offering your clients — and how there's money in it for you.

Got 10 minutes to chat next week?

Cheers,
[Your name]
Sunaiva

---

## 3. LinkedIn Message

**Under 300 characters:**

Hey [Name], saw your work with tradie vehicle wraps and signage — top stuff. We build AI voice receptionists for trade businesses (never miss a call, 24/7 bookings). Could be a nice add-on for your clients. Keen to chat if you're open to it? 👍

---

## 4. Phone Script

**First 30 seconds — if they answer:**

"Hi [Name], it's [your name] from Sunaiva. Hope you're having a good one.

I reached out via email a couple of days ago — not sure if it came through? Basically, we build AI voice assistants for tradies that answer calls and book jobs while they're on the tools. I noticed you work with a fair few plumbers, sparkies, and such through your signage business, so I thought there might be a natural fit there.

Have you got 5 minutes to chat about it, or would it be easier to send through some info first?"

---

## 5. Value Proposition

### What's in it for them (30% recurring commission)

Every tradie client they refer who signs up earns them **30% of the monthly subscription — for life**. If a client stays for 12 months, that's basically a 13th month's payment in commission alone. No extra work after the referral.

### How it makes their existing offering stronger

They already help tradies look professional on the road with wraps and signage. Adding an AI voice receptionist completes the picture:

- **Signage gets them noticed → AI answers the phone when they call**
- **Their brand work makes tradies look professional → AI makes them sound professional**
- **One conversation, full-service solution**

It positions them as more than a "signage guy" — they're a business solutions provider.

### Why their clients will love it

Tradies are drowning in calls while trying to work. They:

- Lose jobs because they can't answer the phone
- Pay someone to answer calls (expensive for small ops)
- Work late nights doing admin instead of spending time with family

Sunaiva fixes that. And because the print company *recommends* it, there's trust — they're not cold-calling some random tech company.

---

## 6. Objection Handling

### Objection 1: "I don't know anything about AI — that's not my thing."

**Response:**
"That's fair, mate — you don't need to know the tech. You already have the relationship with the tradie. We're not asking you to set anything up or support it. You just make the intro, we handle everything else. If a client signs up, you get paid. Simple."

### Objection 2: "My clients already have receptionists / admin staff."

**Response:**
"Cool, that's not a problem. A lot of our best clients actually *have* admin staff — but their staff aren't working 24/7. Our AI handles after-hours calls, weekends, when they're on another call. It books the job into the calendar, sends the confirmation, the lot. It makes their existing team more effective, not replaces them. And for the solo tradie without staff? It's a game-changer."

### Objection 3: "I don't want to push something my clients don't need."

**Response:**
"I respect that — you're not a pushy salesperson and that's why tradies trust you. Here's the thing: every tradie we've spoken to has the same problem — they can't answer the phone when they're working. They lose jobs. It's not about pushing something they don't need; it's about solving a real pain point they already have. You're doing them a favour by mentioning it."

---

## 7. Commission Calculator

**Scenario A: Small Partner (5 active referrals)**

| Clients referred | Plan (avg) | Monthly commission | Annual commission |
|------------------|------------|--------------------|-------------------|
| 5 | $197 (Starter) | $295.50 | $3,546 |
| 5 | $397 (Pro) | $595.50 | $7,146 |
| 5 | $597 (Growth) | $895.50 | $10,746 |

**Scenario B: Medium Partner (20 active referrals)**

| Clients referred | Plan (avg) | Monthly commission | Annual commission |
|------------------|------------|--------------------|-------------------|
| 20 | $197 (Starter) | $1,182 | $14,184 |
| 20 | $397 (Pro) | $2,382 | $28,584 |
| 20 | $597 (Growth) | $3,582 | $42,984 |

**Real talk:** Most print/signage businesses serve 30–100+ tradie clients. Even converting 10% into Sunaiva clients = $500–$1,000+/month in passive income.

---

## 8. Onboarding Offer

Here's what they get when they sign up as a partner:

✅ **Dedicated partner account manager** — one point of contact, no runaround

✅ **Custom referral link** — track exactly which clients came from them

✅ **Demo account** — they can test the widget themselves to see how it works

✅ **Sales one-pager** — branded PDF they can send to their existing clients

✅ **Joint Zoom onboarding** — 20-minute walkthrough, we'll show them how to pitch it

✅ **First referral bonus** — if they refer their first client within 30 days, we'll waive the setup fee for that client (saves them looking good to their client)

✅ **No minimums** — refer one client, one client — there's no quota

---

## 9. Follow-Up Sequence

### Touch 1: Email (Day 0)
*Cold email as drafted above*

### Touch 2: LinkedIn DM (Day 3)
*LinkedIn message as drafted above*

### Touch 3: Phone call attempt (Day 7)

- Call during business hours (Tuesday–Thursday, 9am–11am works best)
- If no answer: leave a short voicemail
- "Hi [Name], it's [your name] from Sunaiva. Just following up on my email — keen to chat about how we could add voice AI to what you're offering tradie clients. Give me a shout if you're interested — cheers."

### Touch 4: Value-add email (Day 14)

**Subject:** Quick example — how this works for tradies

Hi [Name],

Just circling back. I know you're busy wrapping utes and sorting signage, so I'll keep this quick.

Here's the gist: we built an AI receptionist for tradies. It answers calls, books jobs, handles enquiries — 24/7. Costs less than a part-time receptionist.

Every client you refer, you get 30% recurring. No strings, no extra work on your end.

I've attached a one-pager you can flick through. Happy to jump on a 10-minute call if you reckon there's fit.

Cheers,
[Your name]

*Attach: Sunaiva Partner One-Pager (PDF)*

### Touch 5: Break-up email (Day 28)

**Subject:** No worries — just if things change

Hi [Name],

Haven't heard back so I'm assuming now's not the right time. No dramas at all.

If things change or you reckon a mate in the signage game might be interested, we'd love a chat. We're here when you're ready.

Cheers,
[Your name]

---

## 10. Partnership Tier Recommendation

**Recommended tier: Referral Partner (evolve to Reseller)**

| Tier | Commitment | Commission | Best for |
|------|------------|------------|----------|
| **Referral** | Low — just make intros | 30% | This partner. They're already busy with their core business. They don't want to resell or white-label. |
| **Reseller** | Moderate — actively sell and manage accounts | 30% + setup fee share | If they have a sales team or want to make it a bigger part of their offering |
| **White-Label** | High — rebrand and resell as their own | Custom | Not a fit for this partner type — too much overhead |

**Recommendation:** Start with **Referral Partner**. Once they see results (2–3 successful referrals), you can have the conversation about stepping up to Reseller if they want to make it a bigger revenue stream. Keep it simple to start.

---

## Quick Stats to Have Ready

If they ask "how many tradies actually sign up?", here's your answer:

- **Conversion on warm referrals**: 30–50% (much higher than cold outreach)
- **Average client retention**: 18+ months (tradies don't switch once it's working)
- **Typical uptake**: Most tradies go with Pro ($397/mo) — they want the calendar integration and CRM sync
- **Setup time**: 15 minutes — we do it all for them