Response:
# Partner Pitch Script: Squarespace Developer

---

## 1. Research Checklist

Before reaching out, find out:

- **Portfolio focus** – Do they build for tradies/service businesses specifically, or broader?
- **Client count** – How many active websites do they maintain? (aim for 15+ clients)
- **Pricing model** – One-off builds or ongoing retainer/hosting packages?
- **Lead gen services** – Do they already offer SEO, Google Ads, or marketing? (hotter lead if yes)
- **LinkedIn activity** – Check recent posts, comments, engagement
- **Location** – Major city (Sydney/Melbourne/Brisbane) or regional?
- **Agency size** – Solo dev or small team?
- **Testimonials** – Any client quotes about "getting more calls" or "booking more jobs"?

**Pro tip:** If they've built sites for tradies who rank on page 1, those clients are already getting calls they might be missing. That's your warm entry point.

---

## 2. Cold Email

**Subject:** Something a mate sent me

Hey [Name],

Quick one – a mate who runs a plumbing business showed me his Squarespace site and said his web guy does great design but he's still missing calls from potential customers every day.

Made me think of you – you're building these sites for tradies, right?

We've got an AI voice widget that sits on their website, answers calls 24/7, books jobs directly into their calendar. Costs less than a part-time receptionist.

Here's the thing: you'd earn 30% recurring commission every month for every client you recommend it to. Zero effort after the referral – we handle the setup and support.

Worth a 10-minute chat?

Cheers,
[Your name]

---

## 3. LinkedIn Message

(297 characters)

Hey [Name], saw your Squarespace work – sharp stuff. Question for you: any of your tradie clients missing calls at night/weekends? We've got an AI receptionist widget that books jobs for them. 30% recurring commission if it's a fit. Keen to chat 5 mins?

---

## 4. Phone Script – First 30 Seconds

> "Hey [Name], it's [Your Name] from Sunaiva. Quick question – do you have a sec?
>
> Yeah, so we build AI voice widgets for tradie websites – the thing that answers their calls and books jobs when they're on the tools. We've been thinking about partnering with Squarespace developers like yourself who already serve that market.
>
> The deal is pretty simple: 30% commission, recurring, every month. You'd be recommending it to clients you've already got a relationship with – almost like an upsell on your existing builds.
>
> Have you got 5 minutes to hear how it works? It's pretty straightforward."

---

## 5. Value Proposition

### What's in it for them – 30% recurring commission

- **Passive income stream** – They earn every month without doing extra work
- **Example:** 15 clients × $197/mo (Starter) × 30% = $885.50/mo
- **Scales with their business** – More clients = more commission
- **No support burden** – Sunaiva handles all client queries, technical issues, updates

### How it makes their existing offering stronger

- **Fixes a real problem** – Their clients are getting inquiries they can't handle (off-hours, while on jobs)
- **Completes the "website package"** – From "nice looking site" to "site that actually books jobs"
- **Higher perceived value** – "We don't just build websites, we build lead-generating machines"
- **Differentiator** – Most Squarespace devs compete on price; this lets them compete on results

### Why their clients (tradies) will love it

- **Never miss a job** – Missed call = missed revenue; widget catches every enquiry
- **Works 24/7** – After hours, weekends, public holidays
- **Books directly** – Integrates with their calendar; no follow-up calls needed
- **Costs less than a receptionist** – $197/mo vs $1,500+ /month for part-time staff
- **Instant ROI** – Most tradies recoup the cost within the first 1-2 jobs

---

## 6. Objection Handling

### Objection 1: "I don't want to manage another product/tech"

**Response:**
> "Totally get that – you're a designer/builder, not a tech support desk. Here's the thing: we handle everything after you make the intro. Setup, training, client support – all of it. You just mention it to clients who are already complaining about missed calls. We do the rest. It's more like a referral than a product to manage."

### Objection 2: "My clients won't pay for it / it's too expensive for them"

**Response:**
> "That's what most people think – but tradies spend $2k-$5k on a website and then wonder why they're not getting calls at 8pm on a Saturday. This widget costs less than a tank of fuel for their work ute each month. And one booked job pays for 6 months of the widget. It's not an expense – it's an investment that pays for itself. You're doing them a favour by mentioning it."

### Objection 3: "I already offer my clients everything they need / I don't want to upsell"

**Response:**
> "No dramas at all – look, we're not asking you to become a salesperson. This is completely optional. But here's what I'd say: if one of your clients mentions they lost a job because they missed a call, you could have helped them keep it. That's the difference between a website that looks good and one that actually makes them money. At the very least, it's worth knowing it's there if a client ever brings it up."

---

## 7. Commission Calculator

Show them the maths. Use their actual client count if you know it.

| Clients on Widget | Plan | Monthly Revenue | Your 30% Commission |
|---|---|---|---|
| 10 | Starter ($197) | $1,970 | $591/mo |
| 10 | Pro ($397) | $3,970 | $1,191/mo |
| 20 | Starter ($197) | $3,940 | $1,182/mo |
| 20 | Pro ($397) | $7,940 | $2,382/mo |
| 30 | Growth ($597) | $17,910 | **$5,373/mo** |

**Say this:**
> "Even if you only get 10 clients on the Starter plan, that's nearly $600 a month for doing almost nothing. Most devs we talk to have 20-30 active clients. If even half of them need this, you're looking at serious passive income."

---

## 8. Onboarding Offer

What you're offering to get them started:

- **Free demo account** – They can test the widget on your own site or a dummy site
- **5-minute training** – How it works, what it does, how to pitch it (no technical knowledge needed)
- **Custom landing page** – Branded link they can send to clients explaining the widget
- **Sales one-pager** – Ready-to-send email template they can copy-paste to existing clients
- **Priority support** – Dedicated通道 for partner inquiries
- **First 3 clients setup for free** – No cost to them or their clients to try it out

**Optional extra:**
> "If you want to get serious, I'll even jump on a call with you and your client together to do the demo. You don't need to know the tech – just bring them to the conversation."

---

## 9. Follow-Up Sequence

### Touch 1: Initial outreach (email or LinkedIn)

- Send initial email/message
- Wait 3-4 business days

### Touch 2: Add value

**Subject:** Quick question – this might help your tradie clients

Hey [Name],

Just following up on my last msg. One thing I didn't mention – we did a case study with a Melbourne sparky who was losing about $3k/month in missed calls. Widget caught $11k in jobs in the first 6 weeks.

If any of your clients are drowning in missed enquiries, this might be the fix.

Still happy to jump on a quick call if it's useful.

Cheers,
[Your name]

### Touch 3: Social proof / soft close

**Subject:** Saw your recent post – quick idea

Hey [Name],

Saw you're still building great sites for tradies. Quick thought – if any of them are running Facebook ads or Google Ads right now, they're paying for clicks that go to voicemail. Widget stops that leak.

Anyway, I won't keep nagging. But if the timing ever feels right, I'm here. Even just to grab a coffee and bounce ideas around.

All the best with the builds.

[Your name]

---

## 10. Partnership Tier Recommendation

**Recommended tier: Referral Partner (to start)**

**Why:**

- Low barrier to entry – they just need to mention it to existing clients
- No technical integration required – widget sits on the Squarespace site (header code or embed block)
- Zero ongoing obligations – they earn commission, you handle everything else
- Can upgrade later to Reseller if they want custom branding/invoicing

**When to escalate to Reseller:**

- They have 20+ active clients and want to bundle it into packages
- They want to white-label it (their logo, their invoices, their pricing)
- They want priority support and dedicated account management

**Reseller path:**
> "If this takes off and you want more control – like invoicing your clients directly or bundling it into your retainer packages – we can move you to our Reseller tier. Same commission, but you handle the client relationship end-to-end. Let me know when you're ready."

---

## Quick Reference Card

**The 30-second pitch:**
> "We build AI voice assistants for tradie websites – they answer calls, book jobs, 24/7. We're looking for Squarespace devs who service that market. You'd earn 30% commission every month for any client you refer. Zero work after the referral – we handle all the setup and support. Worth a 5-minute chat?"

**Their clients = your users. Their revenue = your revenue. Simple.**


Response:
# Sunaiva Partner Pitch Playbook
## Target: Wix Agency Partners Serving Local Businesses

---

## 1. Research Checklist — Before You Reach Out

Complete every item before making contact. Cold outreach without homework is a waste of everyone's time.

### About Their Business
- [ ] **Agency name, owner/founder name, and their role** (check LinkedIn, About page)
- [ ] **Location** — are they based in a specific city or region? (e.g., "Melbourne-based Wix agency")
- [ ] **How many team members?** Solo operator or small team? (LinkedIn headcount, team page)
- [ ] **Are they a Wix Partner or Wix Legend Partner?** (Check the Wix Partner directory and their website badges)
- [ ] **What's their Wix speciality?** — Wix Studio, Editor X, standard Wix Editor, Wix eCommerce?
- [ ] **Do they offer ongoing retainers or just one-off builds?** (pricing page, service descriptions)
- [ ] **What industries do they serve?** — Look for trade, home services, or local business clients specifically

### About Their Client Base
- [ ] **Browse their portfolio** — count how many clients are tradies or local service businesses
- [ ] **Check 3–5 client websites** — do any already have chat widgets, booking tools, or call tracking?
- [ ] **Do their client sites have click-to-call buttons?** (indicates phone leads matter to those businesses)
- [ ] **Are client sites using Wix Bookings or a third-party scheduling tool?**
- [ ] **What's the average quality of their client sites?** — professional enough that an AI widget would feel like a fit?

### About Their Online Presence
- [ ] **Check their Google Reviews** — what do their own clients say about them?
- [ ] **Recent LinkedIn posts or blog content** — what topics are they talking about?
- [ ] **Are they active on social media?** Which platforms?
- [ ] **Have they posted about AI, automation, or any new tech offerings?**
- [ ] **Do they run any paid ads or lead gen for their own agency?**

### Competitive Intelligence
- [ ] **Do they already resell any third-party tools?** (SEO, CRM, hosting add-ons)
- [ ] **Are any competitors in their area offering AI voice or chat products?**
- [ ] **What's the gap in their service offering that Sunaiva fills?**

---

## 2. Cold Email — Under 150 Words

**Subject line:** Quick idea to add recurring revenue to your Wix builds

---

Hey [First Name],

I came across [Agency Name] and noticed you build Wix sites for local businesses — including a few tradies from what I can see in your portfolio.

Quick question: what happens when one of your plumber or sparky clients misses a call because they're on the tools?

We've built an AI voice widget that sits on their website, answers enquiries, and books jobs 24/7. It's like giving every client a receptionist for under $200/mo.

Here's the bit that matters for you: we pay agency partners **30% recurring commission** on every widget. Twenty clients = $1,182/mo in passive income on top of your web builds.

Happy to set up a free demo widget on one of your client sites so you can see it working. No cost, no commitment.

Worth a 15-minute chat this week?

Cheers,
[Your Name]
Sunaiva | sunaiva.com.au
[Phone Number]

---

## 3. LinkedIn DM — Under 300 Characters

Hey [First Name] — saw you build Wix sites for local businesses. We help agencies add recurring revenue with an AI voice widget for tradies. 30% ongoing commission per client. Happy to demo it free on one of your sites. Worth a quick chat?

*(276 characters)*

---

## 4. Phone Script — First 30 Seconds

> **"Hey [First Name], it's [Your Name] from Sunaiva — we're an Aussie AI company based in [City]. I'll be really quick because I know you're busy.**
>
> **I found [Agency Name] and saw you're building some cracking Wix sites for local businesses. I've got something that could add a decent chunk of recurring revenue on top of your web builds — without you doing any extra development work.**
>
> **We make an AI voice widget that sits on tradie websites, answers calls, and books jobs around the clock. We pay agency partners 30% recurring on every client. I'd love about 10 minutes to show you how it works and whether it'd be a fit for your clients.**
>
> **Is now a terrible time, or can I pinch a few minutes?"**

### If They Say "Tell Me More":
> "Sure — so picture one of your plumber clients. They're under a house fixing burst pipes. Phone rings, goes to voicemail, customer hangs up and calls the next bloke on Google. Our widget sits on that plumber's website and handles the conversation — answers questions about services, gives a quote range, and books the job straight into their calendar. Your client never misses a lead, and you earn passive income every single month they keep it running."

### If They Say "Not Now":
> "No dramas at all. Can I send you a quick 2-minute video demo by email? If it looks interesting, we can find a better time. What's the best email for you?"

---

## 5. Value Proposition — Specific to Wix Agency Partners

### What's In It For Them

| Benefit | Detail |
|---|---|
| **30% recurring commission** | Not a one-off referral fee. Every month your client pays, you earn. Stack 20+ clients and you've built a meaningful passive income stream. |
| **Higher client retention** | Clients getting measurable results (booked jobs) from their website are far less likely to churn or question your monthly retainer. |
| **Upsell without upskilling** | You don't need to learn AI, build chatbots, or write code. We handle setup, training, and support. You just introduce it. |
| **Differentiation from every other Wix agency** | Most Wix agencies deliver a website and walk away. You now deliver a website that actively answers the phone and generates revenue. |
| **Stronger retainer justification** | If you're charging $99–$199/mo for hosting and maintenance, bundling an AI widget makes that retainer feel like a steal. |

### How It Makes Their Existing Offering Stronger

**Before Sunaiva:**
> Agency builds a Wix website → Client gets a nice digital brochure → Leads come through a contact form (maybe) → Client says "I'm not getting enough work from the website" → Client cancels retainer or blames the agency

**After Sunaiva:**
> Agency builds a Wix website with a Sunaiva voice widget → Widget answers enquiries live, 24/7 → Jobs get booked automatically → Client sees direct ROI from the website → Client never leaves → Agency earns commission every month

**The pitch to their clients becomes:**
*"We don't just build you a website. We build you a website that answers the phone."*

### Why Their Tradie Clients Will Love It

- **Never miss a call.** 73% of callers won't leave a voicemail — they just ring the next tradie. The widget catches those leads.
- **Works while they're on the tools.** No more pulling out a phone mid-job, no more returning calls at 8pm.
- **Cheaper than a receptionist.** A part-time admin is $25–$35/hr. Sunaiva starts at $197/mo for 24/7 coverage.
- **Sounds professional.** A solo sparky in Campbelltown suddenly sounds like a business with proper front-of-house support.
- **Books jobs, not just answers questions.** The widget qualifies the lead and locks in the booking.

---

## 6. Objection Handling — Wix Agency Specific

### Objection 1: "Wix has its own chat and booking tools — why would I add something else?"

> **"Great point, and you're right — Wix Bookings and Wix Chat are solid tools. But here's the difference: those are text-based and rely on the customer typing. Our widget is voice-first. It actually talks to visitors like a real receptionist would.**
>
> **Think about your plumber clients' customers — they've got a burst pipe at 10pm on a Tuesday. They don't want to fill out a form and wait. They want to speak to someone. Our widget gives them that experience instantly, even when your client is asleep.**
>
> **It's not replacing Wix's tools — it sits alongside them and catches the leads those tools miss. And it works beautifully on Wix sites with a simple embed code."**

### Objection 2: "I don't want to manage another product or deal with support headaches."

> **"Totally get it — the last thing you need is more support tickets. Here's how we've set it up: you don't manage anything.**
>
> **We handle all the setup, all the AI training, all the ongoing support directly with the end client. If something breaks at 2am, they call us, not you. Your role is purely the introduction and the relationship.**
>
> **You keep earning 30% every month, we handle the tech. You're the trusted advisor who recommended it — we're the ones in the engine room."**

### Objection 3: "My clients are small operators — they won't pay $197 a month for an AI widget."

> **"I hear you, and I had the same thought initially. But let me flip it around — how much does a missed job cost your client?**
>
> **A plumber in Western Sydney charges $150–$300 for a callout. If the widget books even two extra jobs a month, it's paid for itself three times over. For a sparky doing $400 switchboard upgrades, one extra booking covers the cost.**
>
> **The tradies who push back on $197/mo are usually the same ones spending $500+ on Google Ads and then missing the calls those ads generate. This is where we frame it: it's not an expense, it's the thing that makes their existing marketing actually work.**
>
> **And honestly? Start with your busiest client — the one who's always complaining about missed calls. Let the results sell it for you."**

---

## 7. Commission Calculator

### Show Them the Money

**Base scenario — Starter Plan ($197/mo per client):**

| Clients with Widgets | Monthly Widget Revenue | Your 30% Commission | Annual Passive Income |
|---|---|---|---|
| 5 clients | $985 | **$295.50/mo** | **$3,546/yr** |
| 10 clients | $1,970 | **$591.00/mo** | **$7,092/yr** |
| 20 clients | $3,940 | **$1,182.00/mo** | **$14,184/yr** |
| 30 clients | $5,910 | **$1,773.00/mo** | **$21,276/yr** |
| 50 clients | $9,850 | **$2,955.00/mo** | **$35,460/yr** |

**Blended scenario — mix of plans:**

| Client Mix | Monthly Widget Revenue | Your 30% Commission |
|---|---|---|
| 10 × Starter ($197) + 5 × Pro ($397) + 2 × Growth ($597) | $4,949 | **$1,484.70/mo** |
| 20 × Starter + 10 × Pro + 5 × Growth | $10,895 | **$3,268.50/mo** |

### The Compound Effect

> *"You're already building Wix sites for these businesses. The widget is a 5-minute conversation during your handover meeting. If you sign up just one new widget client per week, you'll hit 50 clients in a year — that's nearly $3K/mo in passive income that keeps paying whether you build another site or not."*

### Comparison to Context They Understand

> - **Wix referral commissions:** One-time $100 per referral (Wix Partner program)
> - **Sunaiva partner commissions:** $59.10/mo PER CLIENT, every month, compounding
> - **After 12 months with 20 clients:** You've earned $14,184 from Sunaiva vs $2,000 from Wix referrals for the same 20 clients

---

## 8. Onboarding Offer — What We'll Do to Get Them Started

### The "Zero-Risk Pilot" Package

We set up everything. They just say yes and point us at a client.

| What We Provide | Detail |
|---|---|
| **1 × Free Demo Widget** | We build a fully working voice widget for one of their tradie clients — at no cost. Live on their Wix site within 48 hours. |
| **Custom AI Training** | We train the widget on that client's actual services, pricing, service areas, and FAQs. Not a generic demo — a real, usable tool. |
| **Wix Integration Guide** | Step-by-step embed instructions specific to Wix Editor, Wix Studio, and Editor X. Takes under 5 minutes. |
| **Partner Welcome Kit** | Co-branded one-pager they can use to pitch the widget to their other clients. PDF and editable Canva template. |
| **30-Minute Training Call** | Live walkthrough with their team covering the product, the pitch, handling objections, and the partner dashboard. |
| **Dedicated Partner Manager** | A single point of contact at Sunaiva for the first 90 days. Slack channel or email — their choice. |
| **Client-Facing Demo Video** | A short, branded video they can send to clients explaining the widget. We can even customise it with their agency logo. |

### The Ask
> *"Pick your busiest tradie client — the one who complains about missed calls. We'll set up a live widget on their site for free. If it books them even one extra job in the first two weeks, you'll have all the proof you need to roll it out across your portfolio."*

---

## 9. Follow-Up Sequence — 3-Touch Plan

### Touch 1 — Day 3 After Initial Outreach (Email)

**Subject:** Quick follow-up + 2-min demo video

---

Hey [First Name],

Just floating this back to the top of your inbox — I reached out a few days ago about adding an AI voice widget to your Wix builds for tradie clients.

I put together a quick 2-minute video showing exactly how it works on a real plumber's website: [Loom/Video Link]

The short version: it answers calls, books jobs, and runs 24/7. You earn 30% recurring on every client.

Happy to set one up free on a client site if you want to see it in action. No strings.

Cheers,
[Your Name]

---

### Touch 2 — Day 8 (LinkedIn Engagement + DM)

**Action:** Engage with one of their recent LinkedIn posts (like, genuine comment). Then send a follow-up DM.

**DM:**

> Hey [First Name] — loved your post about [topic]. Quick follow-up on the AI voice widget idea. One of our partner agencies just rolled it out to 8 tradie clients in their first month — $474/mo in new passive revenue. Happy to show you how. No pressure either way 👍

### Touch 3 — Day 14 (Final Email — the "Door Close")

**Subject:** Last one from me, [First Name]

---

Hey [First Name],

I'll keep this short — I don't want to be that person clogging up your inbox.

If adding recurring revenue through AI voice widgets isn't on the radar right now, no dramas at all. I'll leave the door open.

But in case it's useful down the track, here's what we offer partners:

- Free setup on your first client site
- 30% recurring commission (not one-off)
- We handle all tech support — you just make the intro

If anything changes, I'm an email away. Wishing you and [Agency Name] a cracking month ahead.

Cheers,
[Your Name]

---

### Sequence Summary

| Touch | Timing | Channel | Purpose |
|---|---|---|---|
| 1 | Day 3 | Email | Add value (demo video), restate offer |
| 2 | Day 8 | LinkedIn | Social proof, softer touch, build rapport |
| 3 | Day 14 | Email | Graceful close, leave door open, stay professional |

**If no response after Touch 3:** Add to a quarterly nurture list. Re-engage when you have a relevant case study (e.g., "Wix agency partner adds $2K/mo in passive income").

---

## 10. Recommended Partnership Tier

### For a Wix Agency Serving Local Businesses: **Reseller Partner**

| Tier | Referral | **Reseller** ✅ | White-Label |
|---|---|---|---|
| **Best for** | Casual referrers, one-off intros | Agencies who want ongoing revenue without extra work | Agencies wanting to brand the product as their own |
| **Commission** | 20% one-time | **30% recurring** | Custom (higher margin, higher commitment) |
| **Setup work** | None | Minimal (we handle it) | Requires branding, onboarding, support handoff |
| **Support** | Sunaiva handles | **Sunaiva handles** | Agency handles (with our backend) |
| **Why it fits** | — | **They already have the client relationships. They don't want to build or support AI products. They want to recommend, earn, and focus on Wix builds.** | — |

### Why Reseller and Not White-Label (Yet)

> *"Start as a Reseller. Zero overhead, zero support burden, and you'll see real commission within 30 days. Once you've got 15–20 clients on widgets and you want to own the brand experience, we can absolutely upgrade you to White-Label. But let's prove the revenue first."*

### Upgrade Path
- **Months 1–3:** Reseller. Prove the model with 5–10 clients.
- **Months 4–6:** If hitting 15+ clients, discuss White-Label with custom pricing.
- **Month 6+:** Full white-label deployment with their branding, their pricing, their client portal.

---

## Quick-Reference: The One-Liner Pitch

If you've got 10 seconds to explain this to a Wix agency partner, say this:

> **"We give your tradie clients a 24/7 AI receptionist on their website, and we pay you 30% every month for connecting us. We handle everything — you just earn."**

---

*Playbook prepared by Sunaiva — Built for Aussie tradies, powered by partners who give a damn.*


Partner pitch: graphic designer serving tradies

Response:
# Complete Partner Pitch Script: Graphic Designer Serving Tradies

This playbook is ready to use. Every piece of copy is written in natural Australian English that feels like a tradie talking to a tradie — no tech-bro jargon, no fluffy promises. Just the facts and the money.

---

## 1. Research Checklist

Before you reach out, know these things about your prospect:

**Basic intel:**

- Business name and location (suburb/city)
- How long they've been operating
- Their main services (logos, business cards, wraps — confirm what they actually do)
- Who their typical client is (what trade, what size business)
- Their online presence (website, Instagram, Facebook) — check for any current tech partnerships or ads

**Their business reality:**

- Do they seem to work mainly with small tradies or larger operations?
- How do they currently acquire clients? (referrals, social media, Google Ads?)
- Do they offer any digital services beyond design? (website hosting, SEO?)
- Are they active on LinkedIn or more Instagram-focused?

**The goldmine question:**
Do they have an existing client list? Even a small one (20-50 clients) means recurring commission potential.

**Where to find this:**
Instagram, Facebook Business page, Google Business Profile, LinkedIn, their website "Our Work" page. Even a quick scroll through their recent posts tells you who they serve.

---

## 2. Cold Email

**Subject line:** Quick question about your tradie clients

---

Hey [Name],

Hope you're going well.

I noticed you do solid work with tradies — logos, business cards, the lot. Most of them you work with would be flat out on the tools and probably missing calls at night and on weekends.

We built Sunaiva — an AI voice widget that answers their phone, books jobs, and handles enquiries 24/7. It costs less than a part-time receptionist and plugs straight into their existing number.

I'm not looking to compete with you. I'm looking for partners who already have the tradie relationship — people like you — to earn recurring commission (30%) by introducing us to your clients.

Worth a 5-minute chat?

Cheers,
[Your name]
Sunaiva

---

**Word count: 127** — tight, direct, and makes it clear we're offering revenue, not asking for a favour.

---

## 3. LinkedIn Message

**DM version (under 300 characters):**

---

Hey [Name], seen your work with tradies — solid stuff. Quick question: are any of your clients losing calls after hours? We built an AI receptionist (Sunaiva) that answers their phone 24/7 and books jobs while they're on the tools. 30% recurring commission for partners who refer them. Happy to jump on a quick call if it's relevant — no pressure either way.

---

**Character count: 298** — just under the limit. Ends with an out, which gets better responses than demanding a meeting.

---

## 4. Phone Script

**First 30 seconds — if they pick up:**

---

Hey [Name], it's [Your Name] from Sunaiva. I reached out over email — hope you don't mind the call.

Quick context: we build AI voice assistants for tradies — they plug into the tradie's existing phone and answer calls 24/7, book jobs, the whole deal.

The reason I'm calling is I noticed you work with a fair few tradies already — logos, business cards, that sort of thing. I'm looking for partners who already have those relationships to earn recurring commission by introducing us.

No hard sell from me — I just wanted to see if it's worth a 5-minute chat or if it's not relevant for you. What do you think?

---

**Why this works:**
You're not pitching yet — you're qualifying. You're treating them as a business partner, not a prospect. The question at the end ("What do you think?") puts the ball in their court.

---

## 5. Value Proposition

**Specific to graphic designers serving tradies:**

### What's in it for them — 30% recurring commission

Every client they refer who signs up pays them monthly — for the life of that client. One referral can earn them $59/mo (Starter), $119/mo (Pro), or $179/mo (Growth) for as long as the client stays.

If they refer 10 clients on Pro plans, that's $1,190/month in passive income. Do that over 12 months and they've earned $14,280 — from referrals alone.

### How it makes their existing offering stronger

Right now, they deliver a logo or a set of business cards and then the job's done. With Sunaiva, they can say:

*"While you're setting this up, have you thought about your phone situation? You know, the classic 'I'm on a job and can't answer' thing? I can hook you up with this AI receptionist — same team that built my own site stuff. It's 30 bucks a week and it books jobs while you're working."*

That's not upselling — that's being genuinely useful. It makes them look like a full-service operator, not just a designer who disappears after the invoice.

### Why their clients will love it

Tradies hate missing calls. Every missed call is a missed job. They're losing $200-$500 every time they can't answer the phone on a roof, down a trench, or up a ladder.

Sunaiva answers, qualifies the caller, and books the job into their calendar. The tradie wakes up to booked jobs instead of voicemails from randoms.

**It's a no-brainer for their clients — which makes it easy for them to recommend.**

---

## 6. Objection Handling

**Three likely objections from graphic designers — and your response:**

### Objection 1: "I don't do tech stuff — I'm a designer"

**Response:**
Completely get it — you're not meant to. We handle everything on our end. You just make the intro, we do the rest. It's no different to recommending a sparky or a plumber to your client when they need something outside your lane. You bring the relationship, we bring the product and the 30% commission. Easy.

### Objection 2: "My clients already have a solution / don't need this"

**Response:**
Fair enough — some of them probably do. But here's what I'm hearing from tradies on the daily: they *think* they have it covered, but they're still missing calls at 7pm on a Saturday from someone needing an emergency plumber. The ones using AI are booking those jobs. The ones who aren't are losing them to competitors who are. Worth a conversation with the ones who might be in that camp — no harm in planting the seed.

### Objection 3: "I don't want to damage my client relationship by recommending the wrong thing"

**Response:**
That's actually why I'm coming to you first. You're the one who already has their trust. I'm not asking you to sell anything — just to say "Hey, came across this, might be worth a look." You know your clients better than anyone. If you think it's a good fit, mention it. If not, don't. The nice thing about this is you can even test it with one or two clients first and see how it goes before making it a regular thing.

---

## 7. Commission Calculator

**Show them exactly what they could earn:**

---

### Your Potential Monthly Revenue

| Clients Referred | Plan Tier | Monthly Recurring | Your 30% Commission |
|------------------|-----------|-------------------|---------------------|
| 10 | Starter ($197/mo) | $1,970 | **$591/mo** |
| 10 | Pro ($397/mo) | $3,970 | **$1,191/mo** |
| 10 | Growth ($597/mo) | $5,970 | **$1,791/mo** |
| 20 | Pro ($397/mo) | $7,940 | **$2,382/mo** |
| 20 | Growth ($597/mo) | $11,940 | **$3,582/mo** |
| 50 | Growth ($597/mo) | $29,850 | **$8,955/mo** |

**Real talk:** Even if you only refer 5 clients on Starter, that's $296/mo — enough to cover your phone bill and a slab for the van. Do it with 15 Pro clients and you're making $1,788/mo in passive income. That's a second tradie's wage — for an intro conversation.

---

**Add verbally:**
"Most of your clients are probably on Starter or Pro — the really busy ones move to Growth once they see how many calls they're catching. Either way, you're earning on all of them for as long as they stay."

---

## 8. Onboarding Offer

**What we do for them to get started — free:**

**1. A custom partner page**
We'll set them up with their own unique referral link and a branded landing page they can send to clients. Looks professional, tracks everything.

**2. Demo account**
We'll give them a live demo of the widget so they can actually show their clients what it does. No pretending — they'll see it in action.

**3. One-page PDF sell sheet**
A clean, simple one-pager they can email or WhatsApp to clients. No jargon — just the value and the price. They can brand it with their own logo if they want.

**4. Zero setup required for referrals**
When they send us a client, we do the sales call, the setup, the training — the lot. They just wait for the commission hits their account.

**5. Priority support**
Their referred clients get our full support team — they don't deal with any tech issues. And if they have questions, they come to us.

**Verbal close on this:**
"You don't need to learn anything or do any work. Send us the client, we close them, we set them up, we pay you. You keep doing what you're doing."

---

## 9. Follow-Up Sequence

**3-touch follow-up plan:**

### Touch 1: Initial outreach (Day 0)

- Email or LinkedIn DM sent
- Keep it short — introduce the concept, mention the commission, ask if it's relevant

### Touch 2: Value-add follow-up (Day 4-5)

- "Hey, quick follow-up. I know this might not be for everyone — but I wanted to share a quick example of how it works in the real world."
- Include a 30-second video or a screenshot of a real booking coming through
- End with: "No stress either way — happy to jump on a call if it makes sense, or I can just send through some info you can pass on when the time's right."

### Touch 3: Social proof + soft close (Day 10-12)

- "Hey, just a heads up — we've just signed up [X] tradies in [their suburb/region] this month and they're already catching calls they were missing before. If any of your clients have mentioned losing jobs to missed calls, now's a good time to mention it."
- End with: "I'll leave this with you. If it's not a fit, no worries at all. If it is, I'm here."

**Pro tip:** After Touch 3, go to a quarterly touch. Not everyone converts in the first month. But when their client inevitably complains about missing calls, they'll remember the person who offered a solution.

---

## 10. Partnership Tier

**Which tier fits this partner type:**

---

### Recommendation: Referral Partner → with Reseller potential

**Why Referral Partner first:**

- They're a graphic designer, not a tech seller. They don't need white-label access.
- Referral is low-friction: they make an intro, we close and service the client.
- 30% commission is the same at Referral tier — no reason to complicate it.
- They test the model, see the money hit their account, then decide if they want to do more.

**When to upgrade to Reseller:**

- After they've referred 10+ clients and are earning $1,000+/mo consistently
- They've shown they can pitch it naturally in conversation
- They want to bundle it with their existing services (e.g., "I'll design your logo AND set up your AI receptionist")

**What Reseller unlocks for them:**

- Lower pricing on bulk widget purchases (their margin widens)
- Priority onboarding queue for their clients
- Co-branded marketing materials
- Access to the partner dashboard with full analytics

**White-Label? Not yet.**
White-label is for agencies who want to rebrand the widget as their own product and sell it directly. A graphic designer serving tradies doesn't need that — at least not initially. Referral is the perfect entry point.

---

## Summary

| Section | Key Takeaway |
|---------|--------------|
| **Research** | Find out who their tradie clients are and how they acquire them |
| **Cold Email** | Under 150 words, lead with value, mention commission |
| **LinkedIn DM** | Under 300 characters, low-pressure ask |
| **Phone Script** | First 30 seconds = qualify, don't pitch |
| **Value Prop** | 30% recurring, makes their offering stronger, clients love it |
| **Objections** | 3 responses ready — tech, relevance, relationship risk |
| **Commission** | Show the math: 10 Pro clients = $1,191/mo passive |
| **Onboarding** | Free demo, branded page, one-pager, zero work for them |
| **Follow-Up** | 3 touches: intro → value-add → social proof |
| **Tier** | Start with Referral, upgrade to Reseller when proven |

---

**Final note:** You're not selling a product. You're offering a revenue stream to someone who already has the hardest part — the client relationship. Make that clear in every touchpoint.


Response:
# Partner Pitch Script: Email Marketing Agencies

---

## 1. Research Checklist

Before reaching out, find out:

- **Client profile**: What industries do they serve? B2B, SaaS, professional services? Average client size?
- **Current offering**: What does their email service include? Do they offer only email, or a broader suite (CRM, automation, SMS)?
- **Pricing model**: Retainer? Per-campaign? Per-subscriber? This helps you position our widget as an upsell.
- **Client pain points**: Check their content — what do they bang on about? Lead gen? Retention? If they mention "missing leads" or "response times," you've got an angle.
- **Decision maker**: Who runs the agency? Founder? Account director? Get the right name.
- **Tech stack**: What platforms do they use (Mailchimp, ActiveCampaign, Klaviyo)? See if there's a natural integration story.

**Quick win**: Set up a Google Alert on the agency name + "new client" or "expansion" to catch recent wins.

---

## 2. Cold Email

**Subject**: Adding $500/mo per client to your service line?

Hey [Name],

Quick question — do any of your B2B clients ever mention missing calls or enquiries that don't come through email?

If yes, there's a new revenue stream sitting right in front of you.

We're Sunaiva — we build AI voice widgets for trade businesses. Think of it as a receptionist that answers the phone 24/7, books the job, and texts the client back.

We're looking for email marketing agencies to partner with. You'd earn 30% recurring commission on every client you refer — average client earns you $1,180/month passive.

Got 5 mins to hear how it works?

Cheers,
[Your name]

---

## 3. LinkedIn Message

**DM (under 300 characters):**

Hey [Name] — saw you're running email campaigns for [industry]. Quick question: do any of your clients miss calls from leads? If yes, I've got something that could add $500+/mo per client to your revenue. Happy to show you how it works in 5 mins. Keen?

---

## 4. Phone Script

**First 30 seconds:**

"Hey [Name], it's [your name] from Sunaiva. Quick question — are you the person who handles partnerships there, or should I be speaking to someone else?

Cool, great. So look, I won't keep you long. We build AI voice assistants for tradie businesses — basically a virtual receptionist that answers calls, books jobs, the whole deal. We're offering email agencies 30% recurring commission on every client they refer.

I reckon if you've got 20 clients in that space, that's about $1,200/month in passive income for basically zero extra work. You interested in a quick 10-minute walkthrough?"

---

## 5. Value Proposition

### What's in it for them: 30% recurring commission

- **Referral model**: They send us a client, we handle the whole onboarding and support. They get paid every month that client stays.
- **No extra work**: We do the sales demos, the setup, the training. They just introduce us.
- **Real money**: At $197-$597/mo per widget, even 10 clients = $590-$1,790/month recurring. That's a car payment. Or a decent holiday every year.

### How it makes their existing offering stronger

- **Completes the funnel**: Email captures interest. But what happens when someone picks up the phone? Usually nothing. Now their clients can capture that lead too.
- **Upsell opportunity**: They can bundle voice AI into their retainer. "Hey, we'll handle your email AND make sure you never miss a call." That's a premium pitch.
- **Differentiation**: Every other email agency is promising open rates and subject lines. This is a tangible, easy-to-understand add-on that makes their pitch stand out.

### Why their clients will love it

- **Never miss a lead**: The tradie is under a house somewhere. Phone rings. Widget answers. Books the job. Client is happy.
- **24/7 availability**: After hours, weekends, public holidays — the widget never sleeps.
- **Cheaper than a receptionist**: At $197/mo, it's cheaper than a part-time admin. Easy sell.

---

## 6. Objection Handling

### Objection 1: "My clients don't need this — they get all their leads via email."

**Response:**
"Look, I hear you. But here's the thing — we ran a survey with 200 tradies last month. 73% said they'd lost a job in the last 6 months because they missed a phone call. Not an email. A phone call. The widget doesn't replace your emails — it catches the leads that fall through the cracks. You might be surprised how many of your clients would jump at this."

### Objection 2: "I don't want to sell something I can't support."

**Response:**
"That's fair. But here's the deal — we handle everything. The demo, the setup, the training, the ongoing support. You literally just introduce us to the client. We tell them you're the one who recommended us, and we keep your name out of the day-to-day stuff. You're earning passive income, not managing a product."

### Objection 3: "We're already partnered with a few other tools."

**Response:**
"No worries. We're not asking you to replace anything — we're an add-on. You can keep doing your email thing and just add this to the conversation when it's relevant. Worst case, it's a conversation starter. Best case, it's an extra $1,000/month in your pocket. No skin off your back."

---

## 7. Commission Calculator

**Quick maths for the call:**

| Clients referred | Widget tier | Monthly commission | Annual earnings |
|------------------|-------------|-------------------|-----------------|
| 10 | Starter ($197) | $591/mo | $7,092/yr |
| 10 | Pro ($397) | $1,191/mo | $14,292/yr |
| 20 | Starter ($197) | $1,182/mo | $14,184/yr |
| 20 | Pro ($397) | $2,382/mo | $28,584/yr |
| 20 | Mixed (avg $300) | $1,800/mo | $21,600/yr |

**Script line:** "So if you've got 20 clients in the trade space — and I know you probably have more — at an average of $300/mo per widget, you're looking at about $1,800/month in passive income. That's the equivalent of a full-time employee's wages. For doing nothing."

---

## 8. Onboarding Offer

Here's what we do for them:

- **Dedicated partner manager**: One point of contact, not a generic support inbox.
- **Custom demo**: We build a demo showing how the widget works for *their* specific client type.
- **Co-branded one-pager**: A PDF they can send to their clients with their logo on it.
- **Email templates**: Copy they can use to introduce the widget to their existing clients.
- **Zero-setup referral process**: They just send us the client's details. We do the rest.
- **30-day onboarding guarantee**: If the client doesn't get set up within 30 days of referral, the commission kicks in anyway.

**Script line:** "You send us the lead, we do everything else. You don't need to learn the product. You just need to say, 'Hey, you should talk to these guys.'"

---

## 9. Follow-Up Sequence

### Touch 1: Initial email (Day 0)

Sent the cold email. Wait 3 days.

### Touch 2: LinkedIn connection + message (Day 3)

Connect on LinkedIn with a short note: "Hey [Name], just connected — sent you an email a few days back about the partner program. Let me know if it's relevant!"

### Touch 3: Follow-up email (Day 7)

**Subject**: Quick follow-up

Hey [Name],

Just a quick nudge on this. I know you're busy with client work — this is literally a 'set and forget' revenue stream. You send us a lead, we handle the rest.

If it's not a fit, no dramas — just let me know and I'll stop bugging you.

Cheers,
[Your name]

### Touch 4: Break-up email (Day 14)

**Subject**: Last one — happy to help anytime

Hey [Name],

I'll leave you alone after this one. But if you ever have a client who mentions missing calls, I'm here. Simple as that.

Cheers,
[Your name]

---

## 10. Partnership Tier

**Recommendation: Referral Partner**

For an email marketing agency, **Referral Partner** is the right fit. Here's why:

- **They have existing client relationships** — but they're not looking to white-label or resell the product. They want a simple add-on they can mention.
- **Low commitment** — they can refer as many or as few clients as they like. No minimums, no quotas.
- **Passive income model** — fits the agency model. They're already busy. This is money for doing nothing.

**If they want more**: If they start referring 10+ clients and want more skin in the game, you can upgrade them to **Reseller** — where they bundle the widget into their own pricing and take a bigger margin.

**Skip White-Label**: Unless they're asking for it, don't lead with this. It implies they want to rebrand the product and sell it as their own. Email agencies typically don't want that overhead.

---

## Quick-Reference Summary

| Element | Key point |
|---------|-----------|
| **Lead with** | 30% recurring commission, passive income |
| **Target client type** | Trade businesses in their existing roster |
| **Pain point to hit** | Missed calls = lost jobs |
| **Onboarding** | We do everything, they just refer |
| **Tier** | Referral Partner to start |
| **Golden number** | 20 clients = ~$1,200-$1,800/mo |


Response:
# Complete Partner Pitch Script: Customer Review Platform

---

## 1. Research Checklist

Before reaching out to any review platform, find out:

- **Client base size**: How many Aussie businesses do they work with?
- **Client verticals**: Do they focus on tradies, hospitality, retail? (We want tradies)
- **Current pricing**: What do they charge their clients? (To see if widget pricing fits their ecosystem)
- **Integration style**: Do they use CRMs, job management software, or operate standalone?
- **Geographic focus**: Metro, regional, or national?
- **Agency model**: Do they already resell other tools to their clients?
- **Key contact**: Who's the partnership/BD decision-maker? (Not always the founder)
- **Recent news**: New funding, expansion, awards? (Personalisation hook)

**Where to find this**: Their website, LinkedIn company page, Crunchbase, or a quick scroll through their recent posts.

---

## 2. Cold Email

**Subject: Adding 30% recurring revenue to your review clients?**

Hi [Name],

Quick question — how many tradies are currently paying you for review management?

I'm with Sunaiva. We build AI voice widgets that answer calls and book jobs for trade businesses — 24/7, no holidays, no sick days.

Here's the thing: your clients already get calls from homeowners. Our widget answers those calls, qualifies the job, and books it straight into their calendar. While they're on the tools.

We're offering web agencies and partners like you **30% recurring commission** for every client you refer. That's roughly $60–$180 per client, every month.

Keen to chat about how it works? Happy to jump on a 15-min call.

Cheers,
[Your name]
Sunaiva

---

## 3. LinkedIn Message

**Character count: 296**

Hey [Name], saw you're working with [Platform Name] — solid setup for Aussie businesses collecting reviews.

Quick thought: do many of your tradie clients miss calls from homeowners? It's a massive problem — most tradies can't answer during the day.

We built an AI voice widget that answers calls, books jobs, and works 24/7. Partner commission is 30% recurring.

 Keen to chat 5 mins? No pressure either way.

---

## 4. Phone Script

**First 30 seconds:**

"Hi [Name], it's [Your name] from Sunaiva. How are you going?

Look, I won't take up much of your time — I know you're busy. I reached out over email about a partnership opportunity.

Basically, we build AI voice assistants for tradie businesses — they answer calls, book jobs, the whole deal. And we're looking for partners who already work with tradies to offer this as an add-on.

The reason I'm calling is simple: we offer 30% recurring commission. So for every client you refer, you earn passive income every month. No extra work on your end once they're set up.

Have you got 5 minutes to hear how it works? If not, I can send through some info and we can catch up later."

---

## 5. Value Proposition for Review Platforms

### What's in it for them (30% recurring commission)

- **Passive income stream**: Set it and forget it. Once a client is onboarded, you earn every month without lifting a finger.
- **High-ticket clients**: Tradies on review platforms are already spending on marketing — they see value in tools that get them jobs.
- **30% is significant**: On a $397/mo Pro widget, that's $119/month per client. 50 clients = $5,950/mo passive.
- **No overhead**: You don't support the tech. We handle everything — setup, maintenance, support.

### How it makes their existing offering stronger

- **Completes the customer journey**: They help get reviews *after* the job. We help *get* the job in the first place.
- **No more "we can't help with that"**: When a client asks "Do you know someone who handles phone calls?", you've got an answer.
- **Upsell opportunity**: Review management + AI voice widget = premium package. Higher perceived value.
- **Differentiation**: Not many review platforms offer this. It's a point of difference against competitors.

### Why their clients will love it

- **Never miss a lead**: Every call gets answered. No more "sorry, I was on a roof, can't call back."
- **Books jobs while they work**: The AI qualifies the customer, checks availability, books the job. Tradie calls back at the end of the day — job's already in the calendar.
- **24/7 availability**: Works weekends, public holidays, after hours. The only receptionist that never sleeps.
- **Costs less than a part-time receptionist**: At $197–$597/mo, it's cheaper than wages + super + leave.
- **Real Australian accent**: Not some robot that sounds overseas. Our AI sounds like a mate.

---

## 6. Objection Handling

### Objection 1: "We already have enough on our plate / don't want to sell more tools"

**Response:**
"I get that — you're busy running [Platform Name]. Here's the thing though: you don't have to sell anything. You just mention it to your existing clients. We handle the entire sales and onboarding process. You send us a warm intro, we do the rest. You're earning 30% for doing almost nothing.

Think of it as passive income from clients you're already servicing."

### Objection 2: "Our clients won't want this / it's too complicated"

**Response:**
"Look, I thought the same thing before we started. But tradies are actually across this stuff — they use Instagram, job management apps, SMS. The widget is dead simple. No app to download, no training required. It just works.

And honestly, the clients who need it most are the ones already drowning in missed calls. They don't want a complicated system — they just want someone to answer the phone. That's exactly what we do."

### Objection 3: "We tried something like this before and it didn't work"

**Response:**
"No dramas — I appreciate the honesty. What was the issue? Was it the tech, the support, or just bad timing?

What I'll say is — we're different. We're Australian-based, we support our partners directly, and we don't lock clients into long contracts. If it doesn't work for their business, they can pause it.

Can I send through a case study or do a quick demo so you can see exactly how it works? Then you can make a call."

---

## 7. Commission Calculator

| Clients | Starter ($197) | Pro ($397) | Growth ($597) |
|---------|----------------|------------|---------------|
| **5** | $296/mo | $596/mo | $896/mo |
| **10** | $591/mo | $1,191/mo | $1,791/mo |
| **20** | $1,182/mo | $2,382/mo | $3,582/mo |
| **50** | $2,955/mo | $5,955/mo | $8,955/mo |
| **100** | $5,910/mo | $11,910/mo | $17,910/mo |

**Commission**: 30% of monthly widget revenue
**Retention**: Clients stay an average of 18+ months (low churn — they don't want to lose the leads)

**Example pitch scenario**:
"If just 20 of your current tradie clients take up the Pro widget, you're looking at **$2,382/month in passive income**. That's over $28,000 a year. And you don't do any support."

---

## 8. Onboarding Offer

Here's what we do for partners to get them started:

**Free for you:**

- **Dedicated partner account manager**: Single point of contact for everything.
- **Demo account**: Full access to test the widget yourself.
- **Co-branded one-pager**: PDF you can send to clients with your logo on it.
- **Sales script + email templates**: Ready-to-use copy for introducing the widget to your clients.
- **Joint webinar option**: We present, you invite — you earn commission from anyone who signs up.

**For your clients (once referred):**

- **Free setup**: We configure the widget, add their business info, script their custom responses.
- **No lock-in contract**: Month-to-month. They can pause or cancel anytime.
- **Australian support**: Real humans, based in Aus, who actually answer the phone.

**What we need from you:**

- Warm intro to 5–10 clients to start.
- A quick 30-min training call so you know the basics.

---

## 9. Follow-Up Sequence

### Touch 1: Initial outreach (Email + LinkedIn)

- Send cold email (see Section 2)
- Connect on LinkedIn with personalised note (see Section 3)

### Touch 2: Follow-up (Day 4)

**Email subject**: Quick question about your clients

**Email body**:
Hi [Name],

Just following up on my last note. No stress if it's not relevant — I know you're busy.

But genuinely curious: how many of your tradie clients mention missing calls from customers? It's one of the biggest pain points we hear about.

If it's not a fit, no worries — just let me know and I'll stop bothering you.

Cheers,
[Your name]

### Touch 3: Final reach (Day 10)

**Email subject**: One last thing — partnership info

**Email body**:
Hi [Name],

Last one from me, I promise.

If you're curious about the partner program, here's the quick version:

- 30% recurring commission on every client you refer
- No minimums, no quotas
- We handle all the setup and support

If you're interested, happy to jump on a 15-min call. If not, all good — thanks for your time either way.

Cheers,
[Your name]

**If no response after 3 touches**: Move to "dormant" list. Re-engage in 3–6 months with a new angle or case study.

---

## 10. Partnership Tier Recommendation

For a review platform, I'd recommend:

### Tier: Referral Partner (to start)

**Why:**

- They already have a client base. They don't need to sell from scratch.
- They likely don't want to white-label or resell fully (extra admin).
- Referral keeps it simple: they refer, we sell, they earn.
- Low barrier to entry. Easy first step.

**Path to upgrade:**

- After 10+ client referrals → move to **Reseller Partner**
- Reseller gets discounted pricing ($147/mo for Pro instead of $197) — they can margin up further or offer cheaper pricing to win deals.
- At 50+ clients → **White-Label** becomes an option (custom branding, dedicated support, API access).

---

## Quick Summary

| Section | Key Takeaway |
|---------|--------------|
| Research | Find client count, verticals, and decision-maker |
| Email | Under 150 words, lead with revenue, not features |
| LinkedIn | Under 300 chars, conversational, no hard sell |
| Phone | 30 seconds, lead with commission, ask for 5 mins |
| Value Prop | Passive income + stronger offering + happy clients |
| Objections | Handle with empathy, pivot to ease of partnership |
| Commission | Up to $5,955/mo with 50 clients on Pro |
| Onboarding | Free for you, free setup for clients |
| Follow-up | 3 touches over 10 days, then go dormant |
| Tier | Start with Referral, upgrade to Reseller at scale |

---

**Pro tip**: When you get a meeting, lead with *their* numbers. Ask: "How many tradie clients do you have?" Then pull out the calculator. Nothing beats showing them the math in real-time.


Partner pitch: payment processing company

Response:
# Sunaiva Partner Playbook: Payment Processing Companies

---

## 1. Research Checklist

Before reaching out to any payment processing company, gather this intel:

- **Client profile**: What industries do they serve? (Look for trade businesses, service businesses)
- **Client volume**: How many active merchants do they process payments for?
- **Existing partnerships**: Do they have a reseller or referral program already? Who do they partner with?
- **Geographic focus**: Metro, regional, or national? (Impacts how you frame the pitch)
- **Sales model**: Direct sales team, dealer network, or self-service onboarding?
- **Decision maker**: Who's responsible for partnerships or merchant success? (BD manager, partnerships lead, or owner)
- **Complementary services**: Do they already offer invoicing, POS, or business software?
- **Social presence**: Check their LinkedIn and website for recent news, client testimonials, or partnership announcements
- **Their pain points**: Search for reviews or press about challenges in the merchant services space

---

## 2. Cold Email

**Subject: Adding voice AI to your merchant toolkit?**

Hi [Name],

Quick question — do your trade business clients ever miss calls and lose jobs because they're on the tools?

I'm with Sunaiva — we build AI voice assistants that answer calls, book jobs, and handle enquiries 24/7. Think of us as a receptionist that never sleeps.

We're looking for payment processors who already serve tradies and small businesses — companies like yours who've got the client relationships we need.

Here's the deal: 30% recurring commission on every widget we sell to your clients. No upfront cost to you. We handle the setup, training, and support.

Would a $500–$1,500/month passive revenue stream interest you?

Happy to jump on a 15-minute call to explore.

Cheers,
[Your name]
Sunaiva | [Phone number]

---

## 3. LinkedIn Message

**Hey [Name], saw your post about [recent company news] — solid work.**

Quick idea: if you're processing payments for tradies and small businesses, there's a gap you're probably not filling — their phones.

We're Sunaiva — AI voice assistants that answer calls and book jobs 24/7. Payment processors like you are already in front of these clients. We're offering 30% recurring commission to partners who refer us.

Worth a 10-minute chat? Let me know.

---

## 4. Phone Script

**First 30 seconds:**

"Hi [Name], it's [your name] from Sunaiva. Hope I'm catching you at a good time.

I'll keep this quick — we build AI voice assistants for tradies and small businesses. The ones that answer calls, book jobs, handle enquiries while the tradie's on the tools.

I noticed you guys process payments for a lot of trade businesses, and I thought there might be a natural fit. We're offering payment processors a 30% recurring commission to partner with us — basically free revenue on clients you're already servicing.

Do you have 5 minutes to hear more, or would it be better to send through some info first?"

---

## 5. Value Proposition

### What's in it for them: 30% recurring commission

- **Starter tier ($197/mo)**: $59.10 per client, per month
- **Pro tier ($397/mo)**: $119.10 per client, per month
- **Growth tier ($597/mo)**: $179.10 per client, per month
- **Average client value**: If your average client takes Pro tier, that's $119/month per referral
- **No chasing invoices**: Commission paid automatically, monthly

### How it makes their existing offering stronger

- **Completes the merchant stack**: They provide the money-in solution; Sunaiva provides the lead-capture and job-booking solution. Together, it's a full business toolkit.
- **Reduces client churn**: When tradies succeed, they stay in business. A tool that helps them book more jobs keeps them profitable and processing payments longer.
- **Differentiation**: Most payment processors offer the same rates and hardware. Adding AI voice reception makes you a "complete solutions" provider, not just a commodity vendor.
- **Cross-sell opportunity**: When you call on existing clients, you now have two products to discuss — payments AND lead capture.

### Why their clients will love it

- **Never miss a job**: "I was losing $2,000 a month in missed calls. Now the AI books it while I'm under a house." — Real tradie feedback
- **24/7 availability**: After-hours enquiries get answered and booked, not lost to voicemail
- **Costs less than a part-time receptionist**: $197/mo vs. $3,000+ per month for a receptionist
- **Instant setup**: We integrate with their existing phone system in under an hour

---

## 6. Objection Handling

### Objection 1: "We already have everything our clients need."

**Response:**
"I hear you — and that's not what I'm suggesting. Look, your clients have payments sorted. But ask yourself: how many of them are losing jobs to missed calls right now? How many are answering the phone at 7pm and losing their night?

We're not competing with your product — we're adding a layer that makes your clients more successful. And when they book more jobs, they process more payments. It's complementary, not competitive.

You keep doing what you're doing. We just give you a side income from clients you're already servicing."

---

### Objection 2: "Our clients aren't interested in tech / they just want simple EFTPOS."

**Response:**
"That's what they said about EFTPOS 20 years ago. These tradies are running businesses now — they need to act like it.

Here's the thing: the tradie who says 'I don't need that tech' is the same tradie who's losing $500 a week in missed enquiries. Our widget doesn't require them to learn anything new. It just answers their phone.

And honestly? Your clients are already using technology — they're just not using it to answer the phone. We're fixing that gap.

You don't need to sell hard. Just mention it. If they're interested, we do the rest."

---

### Objection 3: "We don't want to become a tech company / we don't have sales capacity for this."

**Response:**
"You're not becoming a tech company. You're not selling software licenses or managing accounts. Here's how it works: you refer a client, we handle the entire sale, setup, and support. You just get paid.

You don't need a sales team. You don't need to train anyone. When you're on a call with a client anyway — just say, 'Oh, by the way, do you ever miss calls? We partner with a company that solves that. Want me to connect you?' That's it.

We provide the pitch deck, the demo, the lot. You're just the trusted advisor who made the intro."

---

### Objection 4: "What's the catch? Why are you offering 30%?"

**Response:**
"No catch. Here's the math: our widget costs us about $20/month in Telnyx voice fees. The rest is margin. We're happy to share that margin with partners who bring us clients.

We could spend that 30% on ads and cold calling — but we'd rather pay it to companies like yours who already have the trust and relationships. You're doing the warm intro; we're doing the work.

It costs us more to acquire a cold lead than to pay a partner for a warm referral. That's why the commission is what it is. It's not a discount — it's a marketing cost that's going to you."

---

## 7. Commission Calculator

Create a simple visual or table to show potential earnings. Here's the framework:

| Clients Referred | Tier Mix | Monthly Recurring | Your 30% Commission |
|------------------|----------|-------------------|---------------------|
| 5 | 3 Starter, 2 Pro | $1,189 | **$357/mo** |
| 10 | 5 Starter, 3 Pro, 2 Growth | $2,582 | **$775/mo** |
| 20 | 8 Starter, 7 Pro, 5 Growth | $5,459 | **$1,638/mo** |
| 50 | 20 Starter, 18 Pro, 12 Growth | $13,394 | **$4,018/mo** |

**Script to go with this:**
"Here's a realistic scenario. Let's say you mention us to just 10 of your existing trade clients in the next quarter. Even if half convert, that's 5 clients. At an average of $300/month, that's $1,500 in recurring revenue — and $450 of that lands in your account every month, automatically.

Now scale that to your full merchant base. Even a 5% conversion rate across 200 clients = 10 clients x $300 = $3,000 MRR = $900/mo passive income for you."

---

## 8. Onboarding Offer

When they sign up as a partner, here's what they get:

### Free Setup

- Dedicated partner account manager
- Customised partner portal with tracking links and commission dashboard
- Branded referral links and landing pages

### Training & Enablement

- 30-minute product demo (recorded and live) so they can understand the product
- One-page "pitch card" they can leave with clients or read from
- FAQ document addressing common client objections
- Access to our sales team for joint calls if needed

### Marketing Assets

- Co-branded one-pager to send to their clients
- Email template they can use to announce the partnership to their list
- Testimonials and case studies they can share

### Ongoing Support

- Priority support for any partner-referred clients
- Monthly commission reports
- Quarterly check-in to review performance and optimise

**The ask:** All we need from them is a list of 10–20 active trade clients to start with, and permission to mention their name as a partner.

---

## 9. Follow-Up Sequence

### Touch 1: Initial outreach (email + LinkedIn)

- Send cold email
- Connect on LinkedIn and send DM
- **Wait:** 3–4 business days

### Touch 2: Follow-up with value add

- **Email subject:** "Quick question — do your tradie clients use voicemail?"
- **Content:** One real tradie testimonial about missing calls. Keep it short. Ask if they'd like to see how it works.
- **LinkedIn:** Comment on one of their posts with a genuine, non-sales comment. Then follow up via DM.
- **Wait:** 5 business days

### Touch 3: The "I'm moving on" email

- **Email subject:** "No worries — here's my contact if things change"
- **Content:** Brief, low-pressure. "Hi [Name], just wrapping up this thread. If the idea of adding voice AI to your merchant offering makes sense down the track, happy to chat. Otherwise, no stress. Here's my number. Cheers."
- **LinkedIn:** Connection request with a note: "Thanks for the chat earlier — let me know if anything changes."
- **Wait:** 14 days, then go to quarterly nurture or remove from active pipeline

---

## 10. Partnership Tier Recommendation

### For Payment Processing Companies: **Referral Partner** (initially)

**Why Referral fits:**

- They have client relationships but aren't looking to become resellers
- Low commitment, low overhead for them
- 30% commission is attractive for simple referrals
- Keeps the relationship clean — they refer, we sell and service

**When to upgrade to Reseller:**

- If they refer 10+ clients in the first 6 months
- If they ask for more control over pricing or branding
- If they want to bundle it into their own merchant packages

**What to avoid:**

- Don't push White-Label unless they explicitly ask. Payment processors typically don't want to own the tech — they want the revenue.

---

## Quick-Reference Summary

| Element | Details |
|---------|---------|
| **Target** | Payment/EFTPOS providers serving trade businesses |
| **Commission** | 30% recurring (paid monthly) |
| **Average client value** | $197–$597/mo (avg ~$300) |
| **Onboarding time** | 30 minutes |
| **Sales support** | Full — they just refer |
| **Best tier start** | Referral |
| **Ideal partner size** | 50–500 active merchants |

---

**Remember:** You're not asking for a favour. You're offering them revenue from clients they already have. Lead with the commission, keep it simple, and make it easy for them to say yes.


Partner pitch: virtual assistant service

Response:
# Sunaiva Partner Pitch Script: Virtual Assistant Services

This playbook is built specifically for reaching virtual assistant services that already provide remote admin support to Australian tradies. These partners are ideal because they already have the relationships — they're just missing a tool to offer 24/7 coverage.

---

## 1. Research Checklist

Before reaching out, gather this intel:

- **Client base**: How many tradie clients do they currently serve? Which trades (plumbers, sparkies, builders)?
- **Services offered**: Do they handle incoming calls, booking coordination, or after-hours support?
- **Pricing model**: Flat retainer, per-hour, per-task? This helps you position the commission upside.
- **Pain points**: Search their website, reviews, or socials for mentions of missed calls, after-hours struggles, or client complaints about availability.
- **Decision-maker**: Who's the owner or partnerships lead? Get their name.
- **Existing tech stack**: Do they use job management software (SimPRO, Jobber, ServiceM8)? Useful for integration convos later.
- **Geographic focus**: Metro Melbourne, Sydney, Brisbane, or regional? Helps you reference local context.

**Pro tip**: Set up a Google Alert for their business name so you see any recent press or new client wins.

---

## 2. Cold Email

**Subject line**: Partner opportunity – add 30% recurring revenue to your tradie clients

Hi [Name],

I run partner development at Sunaiva – we build AI voice widgets that answer calls and book jobs for Australian tradies 24/7.

We noticed [Company] supports tradies with admin and call handling – that's exactly who we want as partners.

Here's the pitch: you refer your existing clients to our widget, you earn 30% recurring commission for as long as they stay on. One client on our Starter plan = $59/month in your pocket. 20 clients = $1,180/month passive.

Your clients get 24/7 coverage you probably can't profitably offer. You get recurring revenue without doing any extra work.

Happy to jump on a 15-min call to walk through it.

Cheers,
[Your name]
[Phone number]

---
*Word count: 138*

---

## 3. LinkedIn Message

**DM version (287 characters):**

Hey [Name], noticed you help tradies with admin and calls – perfect fit for a partnership we're launching. We pay 30% recurring commission every month your clients use our AI voice widget. One referral = passive income on autopilot. Quick 15-min chat? Keen to show you how it works.

---

## 4. Phone Script – First 30 Seconds

When they answer, you've got about 10 seconds to hook them before they ask "who is this?"

**Script:**

"Hi [Name], it's [Your Name] from Sunaiva. I hope I'm catching you at a good time.

Here's why I'm calling – we built an AI voice assistant for tradies that answers their calls, books jobs, and handles enquiries 24/7. I saw you work with tradies through [Company], and I think there's a natural fit where we could send you client referrals, AND you could earn 30% commission every month for any of your existing clients who use our widget.

Have you got 5 minutes to hear how it works?"

---

## 5. Value Proposition – For Virtual Assistant Services

### What's in it for them: 30% recurring commission

- **Passive income engine**: For every client they refer, they earn commission for the life of that client. No extra work after the referral.
- **Stack with existing fees**: Their retainer clients can add the widget on top of their current VA package — they're already billing for admin, now they can add 24/7 coverage without being on call.
- **Real numbers**: If they refer just 10 clients on the Starter plan ($197/mo), that's $591/month. Growth plan ($597/mo) with 10 clients = $1,791/month.

### How it makes their existing offering stronger

- **Fills the after-hours gap**: VAs work business hours. The AI widget works 24/7, including nights, weekends, and public holidays. Their clients never miss a call.
- **No burnout for their team**: Their staff don't need to do shift work or overtime to cover after-hours. The widget handles it.
- **Upsell opportunity**: They can bundle the widget into their service packages or offer it as an optional add-on. More revenue per client without adding headcount.

### Why their tradie clients will love it

- **Never miss a job**: A plumber in Brisbane gets a call at 8pm about a blocked drain. Widget answers, takes details, books the job. No lost revenue.
- **Cheaper than a part-time receptionist**: The widget costs less than $200/month — a fraction of hiring after-hours staff.
- **Works while they're on the tools**: Tradies can't answer the phone when they're on a job. The widget catches every lead.
- **Sounds like a real receptionist**: Natural voice, handles questions, books into calendar — their clients will think someone's there.

---

## 6. Objection Handling

### Objection 1: "My clients already have me handling their calls – why would they need this?"

**Response:**
"That's exactly why this works. You handle their calls during the day – brilliant. But what happens at 7pm on a Saturday when a tradie gets a call about an emergency job? They're on the tools, they can't answer, and that lead goes to voicemail – often never to be returned.

Our widget catches those after-hours calls, takes the details, and books the job. Your client wins, you stay their day-to-day VA, and now you're also the one who introduced them to the widget. You're adding value, not replacing yourself."

---

### Objection 2: "I don't want to sell tech to my clients – that's not what I do."

**Response:**
"I get it – you're not a tech seller, you're a service provider. And honestly, you don't have to sell anything. Here's how it works: we give you a link or a one-page PDF you can send to clients who mention they're struggling with missed calls or after-hours coverage. You say, 'Hey, check this out – might help.' That's it.

We handle the demo, the setup, the support. You just introduce us. And every month that client stays on, you get paid. It's referral income, not sales."

---

### Objection 3: "What if the AI stuff-ups and my client loses a job?"

**Response:**
"Fair question. Here's what I tell every tradie: the widget uses Telnyx (enterprise-grade telco), it answers in under 2 seconds, and it can transfer calls to a human if things get complex. If a job is urgent, it books it and your client gets an SMS and email instantly.

And here's the thing – we've got Tradies in Perth and Newcastle already using it who've booked jobs while they were on another call. It's not replacing good service, it's covering the gaps. Worst case, it goes to voicemail. Best case, it books a job while they're busy. The data shows it pays for itself after 1-2 jobs a month."

---

## 7. Commission Calculator

Make this visual. Show them the maths with their actual numbers if you know them.

### Scenario A: Referral Model (low lift)

| Clients Referred | Plan | Monthly Widget Revenue | Your Commission (30%) |
|------------------|------|------------------------|----------------------|
| 5 | Starter ($197) | $985 | $295/mo |
| 10 | Starter ($197) | $1,970 | $591/mo |
| 20 | Pro ($397) | $7,940 | **$2,382/mo** |

### Scenario B: If they bundle it into their existing service

Let's say they have 15 retainer clients paying $1,500/mo for admin support:

- Add widget as included perk → clients stay longer (less likely to churn)
- Or upsell as add-on (+$197/mo) → extra $2,955/mo revenue across the lot
- Their cost per widget: ~$20/mo (we cover setup, they just pay the telco)

### The long-term view

Year 1 with 20 clients on Pro ($397/mo):
= $9,528/year commission

Year 2, same clients, no new referrals:
= $9,528/year commission (passive)

Year 3:
= $9,528/year commission

---

## 8. Onboarding Offer

When they sign up as a partner, here's what they get:

**For Referral Partners (30% commission):**

- Dedicated partner portal with unique referral link
- One-pager PDF they can send to clients (branded with their name)
- 15-minute training call on how to spot opportunities with existing clients
- Demo account so they can test the widget themselves
- No minimum referral requirements

**For Reseller Partners (negotiated rate, deeper discount):**

- Everything above, plus:
- White-label pricing discussion
- Integration support (SimPRO, Jobber, ServiceM8)
- Priority support queue for their referred clients

**To get started:**
"Sign the partner agreement today, and we'll throw in a free widget for your own business so you can test it firsthand. Then we'll hop on a 15-min call to show you the portal and give you a few scripts for talking to your clients."

---

## 9. Follow-Up Sequence

### Touch 1: Initial outreach (Day 0)

- Email + LinkedIn message same day
- Reference something specific about their business ("Saw you're working with Melbourne tradies...")

### Touch 2: Value-add follow-up (Day 4)

**Email subject**: Quick question about your tradie clients

Hi [Name],

Just following up on my last note. I wanted to share one thing that might hit home:

One of our current VA partners referred 8 clients in her first month. Most of them were already complaining about missing calls after hours. She sent them our one-pager, we handled the rest. She's now earning $470/month passive – and her clients are happier because they're booking jobs they used to lose.

Not saying you'll hit that in month one, but wanted to put it on your radar.

Happy to jump on a quick call whenever suits.

Cheers,
[Your name]

### Touch 3: Social proof + soft close (Day 10)

**Email subject**: How [Similar VA Company] added $1k/mo in recurring revenue

Hi [Name],

Quick update – we just onboarded another admin support company in Adelaide who works with builders and landscapers. They referred 5 clients in the first week.

I'm not saying every VA partner will hit those numbers, but the fit seems obvious – you already have the relationships, you're already billing them for admin, and now you can add 24/7 phone coverage without lifting a finger.

If you're not interested, no dramas – just let me know and I'll stop hovering. But if you're curious, I'd love to show you the numbers.

Cheers,
[Your name]

---

## 10. Partnership Tier Recommendation

For a virtual assistant service, here's what fits:

### Recommended Tier: **Referral Partner** (to start)

**Why:**
- Low barrier to entry – they just refer, we do the rest
- Keeps their brand clean – they're not "selling tech," just connecting clients to a solution
- Commission is strong enough (30%) to make it worth their while
- They maintain their core identity as a service provider

### When to upgrade to Reseller:

If after 3-6 months they're referring 10+ clients consistently, and they want to:

- Bundle the widget into their own branded service packages
- White-label the widget (remove Sunaiva branding)
- Get deeper discounts (e.g., 40% commission for volume)
- Offer it as part of their retainer for a margin

At that point, you move them to Reseller tier and negotiate a custom rate.

---

## Quick-Reference Summary

| Element | Key Point |
|---------|-----------|
| **Who** | VA services already serving tradies |
| **Pitch** | 30% recurring commission for referrals |
| **Upside** | $1,180+/month passive with 20 clients |
| **Their win** | Stronger offering, retained clients, no extra work |
| **Their clients' win** | 24/7 coverage, never miss a job |
| **Tier to start** | Referral Partner |
| **Onboarding** | Free widget for their own business + 15-min training |

---

*This script is ready to use. Adjust the names, numbers, and local references (suburbs, trades) to match the specific VA service you're approaching. The key message: you're offering them revenue, not asking for a favour. They're already serving tradies – now they can get paid for it twice.*


Response:
# Co-Working Space Partner Pitch Script

Co-working spaces are a goldmine for us — they're already housing your exact target market. Here's your complete playbook for turning these spaces into reliable referral partners.

---

## 1. Research Checklist

Before you reach out, find out:

- **Who manages the space?** Look for a Community Manager, Space Lead, or Operations Manager — this is your person
- **How many tradies/small trade businesses are members?** Ask about their member mix — tradies, sparkies, plumbers, landscapers
- **What services do they already offer members?** Virtual receptionist referrals, software discounts, insurance deals — know what you're competing with
- **Do they run events or workshops?** Monthly tradie networking nights, tool libraries, etc.
- **Who are their current business partners?** Have they done affiliate deals before? What's their appetite?
- **Check their socials.** Are they posting about their members? Any trade-focused content?
- **Find the decision-maker on LinkedIn.** Target someone with "Partner," "Business Development," or "Community" in their title

**Pro tip:** Walk the space if you can. Nothing beats seeing who actually works there.

---

## 2. Cold Email

**Subject:** Adding more value for your tradie members

Hey [Name],

I'm [Your Name] from Sunaiva — we build AI voice assistants that answer calls and book jobs for tradies 24/7.

I noticed [Co-Working Space Name] has a heap of tradies and small trade businesses as members. Most of them are probably losing jobs right now because they can't answer the phone while on the tools — that's a $100k+ problem for a solo tradie.

I'd love to chat about how we could partner up. We're offering 30% recurring commission to partners who refer their members our way, and we'll handle all the setup and support.

Got 10 minutes to chat about it?

Cheers,
[Your Name]
[Phone]
[Website]

---

## 3. LinkedIn Message

**Character count target: ~280**

Hey [Name], noticed you're running things at [Space] — love what you're doing for tradies in the area.

Quick question: do your tradie members ever miss calls and lose jobs because they're on the tools? Cos that's exactly what we solve with our AI receptionist.

We partner with spaces like yours — give your members a better service, earn 30% commission on every referral. Win-win.

Happy to jump on a quick call if it makes sense?

Cheers,
[Your Name]

---

## 4. Phone Script

**First 30 seconds — what to say if they pick up:**

"Hi [Name], it's [Your Name] from Sunaiva. Hope you're good.

I reached out via email yesterday about partnering up. I know you're busy so I'll be quick — we build AI voice assistants for tradies that answer calls and book jobs while they're on the tools.

The reason I'm calling is that your co-working space has a stack of tradie members, and they're probably losing jobs right now because they can't answer the phone. Our widget fixes that. And we'd love to offer it to your members — we'd also love to pay you 30% commission on every referral that signs up.

Have you had a chance to look at my email, or shall I give you the quick rundown?"

---

## 5. Value Proposition

### What's in it for them (the 30% recurring commission)

This is pure passive income. Once they refer a member, they keep earning 30% every month that member stays with us. No extra work, no ongoing support required.

**Example maths:**

- Refer 15 tradie members on our Starter plan ($197/mo)
- That's 15 × $197 × 30% = **$886.50/month** recurring
- Refer 20 on Pro ($397/mo) = **$2,382/month**
- Most co-working spaces have 50-100+ tradie members — you do the math

### How it makes their existing offering stronger

Co-working spaces survive on member retention. Every added value reduces churn.

- **Completes their service suite** — they've got hot desks, meeting rooms, networking events. Now they've got a practical tool that actually helps their members make money
- **Differentiates them from other spaces** — "Hey, we actually help our tradie members get more jobs" is a strong pitch
- **Retains members** — if their members are making more money because of the space, they stay longer

### Why their clients will love it

- **Never miss a job** — the AI answers every call, books the job into the calendar
- **Costs less than a part-time receptionist** — $197/mo vs $3k+ a month
- **24/7 availability** — works while they sleep
- **Sounds local** — Australian accent, understands Australian context
- **No tech headaches** — we set it up in 15 minutes

---

## 6. Objection Handling

### Objection 1: "We already have partner deals in place / we're not looking for more partners"

**Response:**
"I get it — you've got your ecosystem going. But here's the thing: this one's zero effort for you. You mention us to your tradie members, we handle everything else. You don't need to train staff or manage anything. And 30% of every referral adds up fast. Most partners we work with don't even promote us actively — it just comes up in conversation with members who are complaining about missed calls. It's a no-brainer add-on, not a whole new program."

### Objection 2: "Our members are happy / they're not complaining about missing calls"

**Response:**
"Look, I hear you. But here's what I've found — tradies don't complain about stuff like this. They just quietly lose jobs and think 'she'll be right.' The ones who sign up with us usually say the same thing: 'I had no idea how much I was losing.' You might be surprised how many would jump at this. And honestly, even if only 10-15% of your tradie members sign up, that's a couple hundred dollars a month for doing nothing. Hard to say no to that."

### Objection 3: "I don't want to push sales on my members / I don't want to be salesy"

**Response:**
"Yeah, I hear that — you want to keep the community vibe, not turn into a sales desk. Totally get it. Here's how we'd work: you don't need to hard-sell anything. You just mention us when the topic comes up — you know, when a tradie says 'I've been getting heaps of missed calls lately' or 'I'm thinking about getting a receptionist.' That's it. You mention us, we take it from there. And the commission is just a thank-you for the referral, not a requirement to push anything."

---

## 7. Commission Calculator

Show them the money. Use this as a visual or a quick whiteboard moment.

### Scenario A: Small Co-Working Space (30 tradie members)

| Plan | Members likely to join | Revenue per member | Your Monthly Commission |
|------|----------------------|-------------------|------------------------|
| Starter ($197/mo) | 8 | $197 | **$472.80** |
| Pro ($397/mo) | 4 | $397 | **$476.40** |
| **Total** | 12 | | **$949.20/mo** |

*That's $11,390/year for literally doing nothing after the referral.*

### Scenario B: Medium Co-Working Space (60 tradie members)

| Plan | Members likely to join | Revenue per member | Your Monthly Commission |
|------|----------------------|-------------------|------------------------|
| Starter ($197/mo) | 15 | $197 | **$886.50** |
| Pro ($397/mo) | 10 | $397 | **$1,191.00** |
| Growth ($597/mo) | 5 | $597 | **$895.50** |
| **Total** | 30 | | **$2,973.00/mo** |

*Almost $3k/month passive. For a space that probably makes $15-20k on memberships.*

### Scenario C: If they refer EVERY tradie member (ambitious!)

100 tradie members × $197/mo × 30% = **$5,910/mo**

Print this out and leave it with them. Numbers like this get attention.

---

## 8. Onboarding Offer

Here's what you'll do for them to make it easy:

**For the co-working space:**

- Free demo account so they can see how it works firsthand
- One-page PDF they can leave at reception or email to members
- A "partner landing page" with a unique link so we can track referrals easily
- 30-minute training for their team — what the widget does, how to talk about it
- Branded assets if they want to include us in their marketing

**For their members (if referred):**

- 15-minute setup — we do it all, they just answer a few questions
- 7-day free trial so they can test it risk-free
- Priority support — our Aussie team, not some offshore call centre
- 10% discount on their first month as a "friend of [Space]"

**Your commitment:**

- We'll never poach their members directly — we're grateful for the referral, that's it
- We'll mention them as a partner when appropriate
- Monthly commission report so they can see exactly what's coming in

---

## 9. Follow-Up Sequence

### Touch 1: Initial outreach (Day 0)

- Send cold email + LinkedIn message
- Give them 3 days to respond

### Touch 2: Follow-up (Day 4)

**Email:**

Subject: Quick follow-up — tradie partners

Hey [Name],

Just following up on my last email. No stress if it's not relevant, but I wanted to make sure you saw it.

If you're curious, here's a quick video of how the widget works: [link to 2-min demo]

Happy to jump on a 10-min call whenever suits.

Cheers,
[Your Name]

### Touch 3: Value-add (Day 10)

**Email:**

Subject: Something for your tradie members

Hey [Name],

I know you're busy, so I'll keep this quick.

We just wrote a guide called "How Tradies Can Never Miss Another Call" — it's got 5 practical tips that don't require any tech. Happy to send it over for you to share with your members if you think it's useful.

Also, if you're ever curious about the numbers, happy to run through the commission stuff. Even 5 referrals a month is nearly $300 in your pocket.

No pressure either way.

Cheers,
[Your Name]

### Touch 4: Break-up (Day 21)

**Email:**

Subject: Last one — happy to help anytime

Hey [Name],

I'll stop nagging you after this one, I promise.

If the partner thing isn't a fit right now, no dramas. But if you ever want to revisit it or if any of your members mention they're losing calls, just shoot me a text. We're always happy to help.

Cheers,
[Your Name]

---

## 10. Partnership Tier Recommendation

For co-working spaces, I'd recommend:

### Start with: Referral Partner

- Lowest barrier to entry — they're just mentioning you to members
- Lets you test the relationship without overcomplicating it
- They earn 30% commission on referrals

### Upgrade path: Reseller Partner

- If they prove to be a strong referrer (10+ referrals in 3 months), upgrade them
- This gives them access to better commission tiers or white-label materials
- They can actively market the widget to new members joining the space

### The goal: White-Label Partner

- Only if they want to actively sell it as part of their member package
- They get a custom-branded version or deeper integration
- Higher revenue share, dedicated account manager

**My recommendation:** Start with Referral. Most co-working spaces will be happy with 30% for doing almost nothing. Only push for Reseller if they're clearly hungry for it.

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## Quick-Reference Cheat Sheet

| Item | What to Remember |
|------|-----------------|
| **Who to target** | Community Manager, Space Lead, Operations Manager |
| **The pitch** | "We pay you 30% to refer your tradie members. Zero effort, pure passive income." |
| **Key objection response** | "It's zero effort — you mention us, we handle everything else." |
| **Follow-up cadence** | Day 0, Day 4, Day 10, Day 21 |
| **Goal** | Get them to test the widget themselves first — once they see it, they'll get why their members need it |
| **Best close** | "Can you think of 3 tradie members who might be losing jobs right now? Let's start there." |

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That's your complete playbook. The key with co-working spaces is simple: **they want to add value to their members, and you want to pay them for the privilege of accessing those members.** It's a no-brainer once you frame it right.

Now get out there and make some calls. 🐨