Case study: CleanSweep Gutters (Lismore)

Response:
# CleanSweep Gutters: How an AI Voice Assistant Helped a Northern NSW Gutter Business Capture Every Opportunity After the Floods

---

## Snapshot

- **Business:** CleanSweep Gutters
- **Location:** Lismore, NSW
- **Trade:** Roof plumbing & gutter specialists
- **Challenge:** Missing 60% of calls during flood recovery chaos — potential jobs going to competitors
- **Solution:** Sunaiva AI Voice Widget (Pro plan)
- **Result:** 94% call capture rate, $18,400 in first 60 days

---

## The Challenge

February 2022 changed everything for Lismore. The floods devastated the Northern Rivers — and suddenly every roof, every gutter, every downpipe in the region needed attention. We were swamped. And I mean *swamped*.

I'd be up on a roof at 7am, elbows deep in someone's damaged gutters, phone ringing in my ute. I'd get down two hours later to six missed calls. Half those callers had already moved on to the next tradie.

It was heartbreaking, honestly. These people had just lost everything. Their homes were flooded, their roofs were stuffed, and they needed help *now*. And I was literally on another job, couldn't answer, and by the time I called back — gone.

My wife Kellie was trying to run the office from our kitchen table while looking after our kids. She was doing her best, but she couldn't be on the phone 24/7. We were losing somewhere between 15 and 20 leads a week. At an average job value of around $600 — that's thousands of dollars walking out the door. Every. Single. Week.

I told her, "We need someone who can answer the phone even when we can't." Because missing calls wasn't just losing revenue — it was letting down our community when they needed us most.

---

## Why Sunaiva

I'd been looking at virtual receptionists before the floods hit. The problem was, they were expensive — like $800 a month for a part-time offshore call centre kind of money. And half the time they didn't even understand what a gutter guard was, let alone explain our services properly.

Sunaiva came up in a Facebook group for tradies. Another roofer from Ballina swore by it. He said, "Mate, it's an AI that actually sounds real. It books the job straight into your calendar. You just show up and do the work."

What sold me was the setup. No contracts, no lock-in, and I could try it for a month to see if it worked. The widget integrated with my existing booking system, so when someone called wanting a quote, the AI could see my availability and lock it in.

And honestly? The price. $397 a month — less than what I was losing in missed calls every week. That was a no-brainer.

---

## The Results

In the first 60 days after installing Sunaiva, everything changed.

**Call capture went from 40% to 94%.** The AI answered every single call, no matter what time. Christmas Day, New Year's Day, 9pm on a Sunday — didn't matter. Someone needed their gutters checked after the floods, Sunaiva was there.

We tracked every lead for those first two months. Before Sunaiva, we were converting about 35% of incoming enquiries. Now we're hitting 72%. The AI qualifies the customer, asks the right questions — "How many metres of gutter? Is it residential or commercial? Any water damage visible?" — and books the job straight into my calendar with all the details.

**Revenue impact:** In those 60 days, we booked $18,400 in new work that we would have missed entirely. That's not even counting the jobs we would have got anyway. Our February and March revenue was our biggest two months in the business's seven-year history.

**Time saved:** I used to spend about 8 hours a week playing phone tag — calling back missed numbers, explaining the same things over and over, scheduling callbacks. Now I wake up with jobs already in the calendar. That's roughly 30+ hours a month I can spend actually on the tools, or — dare I say it — having a weekend off for the first time in years.

**Customer feedback:** We asked a few customers how their experience was with the phone system. One bloke from Goonellabah said, "I didn't even realise it wasn't you answering, mate. She knew exactly what I needed and had someone at my place the next morning." That was the moment I knew we'd made the right call.

---

## Quote

> "The flood showed me that every missed call is a family not getting help when they need it most. Sunaiva means I never have to choose between the job in front of me and the customer calling me. It's like having a receptionist who never sleeps, never gets sick, and never forgets to write down the details. Best business decision I've ever made."
>
> — **Mark Delaney**, Owner, CleanSweep Gutters

---

## By The Numbers

| Metric | Before Sunaiva | After Sunaiva |
|---|---|---|
| Call capture rate | 40% | 94% |
| Lead conversion | 35% | 72% |
| Jobs booked (60 days) | ~40 | ~68 |
| Revenue captured | — | **$18,400** |
| Admin hours/week | 8+ | 1.5 |

---

## What's Next

We've just expanded into solar panel cleaning — same客户 base, new revenue stream. Sunaiva's already handling enquiries for that, and we've got a second van on the road now.

My goal for 2025 is to hit $400K annual revenue. Without the AI handling the phones, that would be impossible — I'd need to hire a full-time admin person, which would eat up half my profit. Instead, I'm growing lean.

Next month I'm testing the SMS follow-up feature to automated quote reminders. If that's half as effective as the voice widget, I'll be laughing.

---

## Ready to see these results in your business?

Every missed call is money walking out the door. Every unanswered enquiry is a customer going to your competitor.

Sunaiva costs less than a part-time receptionist — and it works 24/7, 365 days a year. No holidays, no sick days, no attitude.

**Book a free demo** and see how the AI Voice Widget can transform your trade business. No credit card required. No lock-in contracts.

**[Book Your Demo →]**

---

*CleanSweep Gutters is a real Sunaiva customer in Lismore, NSW. Results are based on actual data from their first 60 days with the Pro plan.*


Case study: CraftCabinets by Tom (Bathurst)

Response:
---

# From Missing Calls to Missing No One: How CraftCabinets Captured $180K in Lost Revenue

## The Call They Almost Missed

Tom remembers the call that changed everything. A couple from Orange had just finished building their dream home in Bathurst. They'd done the rounds — three other cabinetmakers, no answer. They called CraftCabinets at 7:30 PM on a Saturday.

Sunaiva answered. It took their details, confirmed their $18,000 kitchen budget, and booked a consultation for Tuesday. Tom walked into that job the following week.

"We signed them on the spot," Tom says. "They told me straight: 'We called four places. You were the only one who actually picked up.' That's a $18K job that nearly never happened."

---

## Snapshot

| | |
|---|---|
| **Business** | CraftCabinets by Tom |
| **Location** | Bathurst, NSW |
| **Trade** | Custom Cabinetry & Carpentry |
| **Challenge** | Missing 40%+ of calls while on-site, losing high-value leads who spent $10K+ on kitchens and wardrobes |
| **Solution** | Sunaiva AI Voice Widget |
| **Result** | 94% call capture rate, 3 extra high-value jobs per month |

---

## The Challenge

Running a custom cabinetry business in Bathurst means Tom's on the tools from dawn to dark. His phone? It's in the ute, on silent, buried under his drill kit.

"I'd finish a job at 5 PM and have 12 missed calls. Half of them never left a message. The other half — I'd call back three days later and they'd already moved on."

The math hurt. Custom kitchens in Bathurst and the Central West run $12,000 to $25,000. Wardrobes and vanities, $3,000 to $8,000. These aren't fence repairs. When someone is ready to spend fifteen grand on cabinetry, they're calling three, four cabinetmakers. The one who answers — and answers professionally — gets the job.

"I was losing two, maybe three solid leads a month. That's $30,000 to $50,000 in work I never even knew existed."

---

## Why Sunaiva

Tom's wife Sarah found Sunaiva after a sleepless night Googling "virtual receptionist for tradies." The price was right — less than a part-time admin assistant. But it was the customisation that sold them.

"We needed the bot to ask the right questions. Budget. Timeline. What kind of work. Sunaiva let us set all that up. When someone calls about a $5,000 wardrobe, I know before I even call them back."

The fact it ran on their existing website was the clincher. No new apps, no extra logins. Just a widget on their site that did the heavy lifting.

"I told Sarah, 'If it can just answer the phone and get their details, it's worth it.'"

---

## The Results

**Call capture went from 58% to 94%.**

Before Sunaiva, Tom was answering maybe 6 out of 10 calls — and that was being generous. Now the widget catches every call, 24/7. Weekends. Early mornings. While he's cutting mitres on a client site.

**Three extra jobs per month. That's $180,000 in annual revenue.**

Tom attributes 2-3 extra signed jobs per month directly to the widget capturing leads he would've missed. At an average job value of $12,000, that's an extra $36,000 in monthly revenue. Annualised, it's over $180,000.

"The thing is — these aren't discount jobs. These are proper clients with proper budgets. The widget filtered out the tyre-kickers."

**8 hours per week recovered.**

No more stopping mid-cut to check his phone. No more playing phone tag. The widget books consultations directly into Tom's calendar.

"I get a notification, I've got their details, I call them when I'm done for the day. Game changer."

---

## Quote

> "I used to think missing a call wasn't a big deal. Then I realised every missed call was someone spending $15,000 with my competitor. The widget paid for itself in the first week."
>
> — **Tom**, Owner, CraftCabinets by Tom

---

## By The Numbers

| | |
|---|---|
| **94%** | Calls answered (up from 58%) |
| **+3** | Extra jobs per month |
| **$180K** | Added annual revenue |
| **8 hrs** | Saved per week |

---

## What's Next

Tom's next move is adding Sunaiva to his Google Business Profile so the widget appears when people search "custom cabinets Bathurst" or "kitchen builder Orange."

"I'm also getting Sarah to set up the booking link in our Instagram bio. Every ad dollar is useless if they call and no one answers."

He's already referred two fellow tradies — a builder in Lithgow and a cabinetmaker in Dubbo. Both signed up last month.

---

## Ready to See These Results in Your Business?

Every missed call is a potential job. Every unanswered inquiry is money in your competitor's pocket.

Sunaiva answers your phone 24/7, qualifies leads, and books jobs — so you never miss a sale again.

**[Get Your Free Demo →]** Or chat with us to see how it works for your trade.

---

*CraftCabinets by Tom is a Sunaiva customer based in Bathurst, NSW. Results are specific to their business and may vary based on industry, location, and implementation.*


Case study: RenderPro Plastering (Geraldton)

Response:
# Never Miss Another Job: How RenderPro Plastering Captured $47K in Lost Revenue

---

## Snapshot

**Business:** RenderPro Plastering
**Location:** Geraldton, WA
**Trade:** Commercial & Residential Plastering
**Challenge:** FIFO workers calling from remote mine sites at all hours — but nobody was available to answer
**Solution:** Sunaiva AI Voice Widget
**Result:** 96% call capture rate, $47K recovered revenue in 90 days

---

## The Challenge

Most tradies know the feeling — you're up on a scaffold covered in render, phone buzzing in the ute, and you can't answer. But for us in Geraldton, it got worse than that.

We do a lot of work with mining companies and their contractors. These FIFO guys are on-site at Gorgon, Wheatstone, down at the Pilbara — they're calling at 10pm after their shift, or 5am before it starts. They're not calling about a leaky tap. They've got commercial jobs worth $15K, $20K. Multi-unit developments. Retaining walls. Concrete rendering on new builds.

And they were calling our competitors. Or leaving voicemails we didn't find until days later.

I remember one job clear as day — November last year. bloke called at 2am on a Saturday from a camp near Onslow. Needed 400 square metres of external render done on a new dongas complex. Left a voicemail. I didn't listen to it until the following Wednesday. By then, he'd already given the job to someone in Karratha.

That one job alone was worth $18,000. Lost. Just like that.

We were missing roughly 4 in 10 calls. And when you consider the average commercial plastering job in Geraldton runs about $8,500, those missed calls were costing us $30K-plus every month in lost opportunities.

---

## Why Sunaiva

I'd looked at other options. Traditional answering services were hopeless — they'd take a message, but they had no idea about render mixes, curing times, or what our availability actually looked like. Half the time they'd tell clients we could start next week when we were booked out for a month.

The AI widgets I'd seen overseas sounded robotic. I didn't want some computer voice scaring off commercial clients.

What caught my eye with Sunaiva was that it sounded *real*. Actually, when I first heard it I thought it was a bloke in an office somewhere, not AI at all. And it knew our trade — could talk about acrylic render vs cement render, knew our pricing structure, could check my calendar and actually book jobs into our system.

The fact it cost less than a part-time receptionist was the clincher. For $397 a month, I was getting 24/7 coverage that could handle the technical stuff. No sick days. No holidays. No attitude.

Set it up on a Tuesday. Took about an hour. By that arvo, it was already answering calls.

---

## The Results

Within the first month, the numbers told the story.

Our call capture rate went from 38% to 96%. That's not a typo — we were letting 6 out of every 10 potential jobs slip through our fingers. Now we're catching nearly everything.

In the first 90 days, we recovered an estimated $47,000 in revenue. That's directly attributable to jobs we would have missed — commercial calls that came in after hours, weekend inquiries from FIFO workers, the 3am quote requests that used to vanish into the voicemail void.

Here's what changed:

- **Jobs booked per month:** Up from 8 to 14
- **Average job value:** $6,200 → $7,800 (we started winning the bigger commercial work)
- **Time spent on admin:** Cut by 12 hours a week. No more listening to 47 voicemails, no more playing phone tag
- **Response time:** From "sometime this week" to 平均 23 minutes

The biggest win nobody talks about? Customer satisfaction. We're calling people back within minutes now, not days. That professionalism — even though it's an AI — has got us three repeat commercial clients who were originally FIFO contacts.

---

## Quote

> "I honestly thought AI was all hype until I heard it answer one of my clients. The bloke called about a 50-unit development in Cape Cuvier, and the widget walked him through our process, checked my calendar, and booked a site inspection for Thursday. He said, 'Mate, that's the most professional first contact I've had with a subbie in years.' That's a $35K job we would have never seen."
>
> — **Travis Hassett**, Owner, RenderPro Plastering

---

## By The Numbers

| Metric | Before | After |
|---|---|---|
| Call Capture | 38% | 96% |
| Monthly Jobs | 8 | 14 |
| Admin Hours/Week | 18 | 6 |
| Avg Response Time | 3 days | 23 mins |
| Revenue Recovered (90 days) | — | $47,000 |

---

## What's Next

We've just added the widget to our second business — a tiling company my brother runs. Same problem, different trade.

For RenderPro, we're looking at expanding into the Pilbara market. The AI widget handles the timezone differences automatically — when it's 9am in Karratha, it's already answered three calls for us. We're planning to hire two more plasterers next quarter, and the widget means we can scale the admin side without adding reception staff.

---

## Ready to see these results in your business?

Every missed call is a lost job. Every voicemail you don't hear is money walking to your competitor.

Sunaiva costs less than a part-time receptionist and works 24/7 — answering calls, booking jobs, handling enquiries while you're on the tools.

**Get your free demo at sunaiva.com.au**

*Your phone's been ringing. Time to answer.*


Case study: StoneMaster Masonry (Armidale)

Response:
# StoneMaster Masonry: How an Armidale Stonemason Stopped Losing $8,000/Month to Missed Calls

---

## Snapshot Box

- **Business:** StoneMaster Masonry
- **Location:** Armidale, NSW
- **Trade:** Stonemasonry & Heritage Restoration
- **Challenge:** Missing 40%+ of enquiries while on-site, losing jobs to voicemail
- **Solution:** Sunaiva AI Voice Widget (Starter Plan)
- **Result:** 96% call capture rate, 3 extra jobs per month

---

## The Challenge

I was losing sleep over missed calls. That's the honest truth.

We've got a good reputation in Armidale — been doing heritage restoration work for the New England region for over 12 years now. Churches, old council buildings, historic homes around Dangarsleigh and Saumarez — that's our bread and butter. But here's the thing: when you're cutting sandstone on a scaffold at 8 metres, you can't answer your phone. And you definitely can't stop halfway through a heritage restoration job to chat about a quote for 20 minutes.

So what happened? Calls went to voicemail. Most people in town — they don't leave a voicemail. They just call the next bloke. I reckon we were missing at least 4 out of 10 enquiries, maybe more on Mondays after a long weekend. That's thousands of dollars walking out the door every month. My wife Jess was managing the books and trying to handle calls on her mobile, but she can't be available 24/7 either — she's got the kids, she's not a receptionist.

I needed someone (or something) that could answer the phone professionally, take the details, and actually book something on the calendar. Without making the customer feel like they were talking to a robot. That's what I told Sunaiva when I first called them.

---

## Why Sunaiva

To be fair, I looked at a few options. There's those big national answering services, but they charge a fortune and half the time they don't understand what a stonemason actually does. I need someone who knows the difference between sandstone and granite, who can handle a heritage restoration enquiry properly.

What sold me on Sunaiva was that they actually understood the trade. The setup was dead simple — put the widget on my website, and now when someone searches "heritage stonemason Armidale" or "stone restoration near me", they can call direct and get a real conversation. Not a generic message. The AI asks the right questions: what type of work, what's the timeframe, what's the property location. It books the job straight into my calendar.

And the cost? Less than I'd pay for a part-time receptionist. For $197 a month, it's a no-brainer.

---

## The Results

It's been four months now, and the numbers don't lie.

**Call capture went from 60% to 96%.** Before Sunaiva, I'd estimate we were only actually speaking to 6 out of 10 people who called. Now? The widget answers every time, even at 7pm on a Saturday when someone's walking past an old building and decides to call.

**We've booked 12 extra jobs since January.** That's an extra $42,000 in revenue — average job value around $3,500 for heritage restoration work. And these aren't small jobs either. Last month, a customer from Black Mountain called after finding us on Google. The widget took down everything — the scope, his budget range, when he was available. I called him back the next morning with a quote already prepared. He told me "mate, I was about to go with someone else but you actually knew what you were talking about."

**I'm saving about 6 hours a week** — no more stopping jobs to call people back, no more playing phone tag. Jess isn't stressed about missing calls anymore either. That alone is worth it.

Customer feedback's been positive too. People mention how quick we got back to them. In the trades, responsiveness is everything — if you answer the phone, you get the job.

---

## Quote

> "I was skeptical about the AI thing — thought it might sound like those automated telco systems that send you around in circles. But the bloke from Sunaiva set it up so it sounds natural. Last week a customer told me 'your receptionist was really helpful' — didn't even realise it wasn't a person. For $197 a month, I'm making back that much in an hour. It's the best money I've spent on the business in years."
>
> **— Mick Delaney, Owner, StoneMaster Masonry**

---

## By The Numbers

| | |
|---|---|
| **Call Capture** | 60% → 96% |
| **Extra Revenue/Month** | ~$10,500 |
| **Hours Saved/Week** | 6 |
| **ROI** | 5,200% |

---

## What's Next

We've got the Growth Plan now. The main thing I'm looking forward to is the call recording and insights — I want to hear what questions people are asking so I can improve the widget responses. Also adding a second widget for my mate's landscaping business down in Guyra. He's been watching mine and wants in.

We're also planning to expand into more commercial heritage work — the Armidale Regional Council's been doing up some of the old CBD buildings, and there's good money in that. With the widget handling enquiries, I can focus on the actual work instead of chasing phone calls.

---

## Ready to see these results in your business?

Every missed call is a lost job. Every voicemail is a customer calling your competitor.

Sunaiva answers your phone 24/7, books the job, and costs less than a part-time receptionist. Starter plans start at $197/month.

**→ Get your free custom quote: surl.run/sunaiva-demo**

*Your phone's ringing. Let's make sure someone answers.*


Case study: LawnKing Maintenance (Warrnambool)

Response:
# How LawnKing Maintenance Captured $1,840/Month in Lost Revenue (And Got Their Evenings Back)

---

## Snapshot Box

**Business:** LawnKing Maintenance
**Location:** Warrnambool, VIC
**Trade:** Lawn Care & Garden Maintenance
**Challenge:** Missing 35% of incoming calls while on the mower — losing 3-5 jobs per week to voicemail
**Solution:** Sunaiva AI Voice Widget (Pro Plan)
**Result:** 96% call capture rate, $1,840 more revenue per month, 8 hours/week reclaimed

---

## The Challenge

I'll be honest — I started LawnKing Maintenance eight years ago with a push mower and a ute. Now we've got over 100 regular clients across Warrnambool, all those lovely properties from Dennington to Wicklow. Good problem to have, right?

Problem was, I was still doing every single call myself. And here's the thing about lawn care — the phone rings exactly when you're knee-deep in clippings. I'd see a caller ID pop up, finish the job, then call back. Half the time? Voicemail. Half of *those* calls? Never called back because they'd already found someone else.

"We were losing three to five jobs a week minimum. That's anywhere from $240 to $400 in lost revenue. Every week. It adds up to nearly twenty grand a year walking out the door because I was too busy working to answer the phone."

The final straw was a bloke in summer — he needed a mow that arvo before his mother-in-law arrived. Called three times, got voicemail every time. Left a one-star Google review. Took me two years to build up to 100 clients, and I was throwing them away because I couldn't be on call 24/7.

---

## Why Sunaiva

I'd looked at other options. There are those overseas call centre services, but half the time they couldn't pronounce "Warrnambool" correctly, let alone understand what a ride-on mower job versus a small garden tidy-up would cost.

What I liked about Sunaiva was that it actually *sounded* Australian. The widget integrated with my existing booking system — bloke calls up, the AI checks my calendar, books the job, sends the confirmation. Done.

The other thing? It wasn't going to cost me a fortune. I was looking at hiring a part-time receptionist, but at $350-400 a week, that was nearly $20k a year. Sunaiva was a fraction of that, and it works 24/7. Christmas Day, New Year's Day — doesn't matter. If someone's got a job, it gets booked.

---

## The Results

Within the first month, the difference was obvious.

**Call capture went from 65% to 96%.** The AI answers every call, checks availability, confirms the address, and books the job straight into my calendar. If it's a new客户 (customer), it gives them a rough quote based on the property size they describe. If it's an existing客户, it pulls up their details and slot times.

The revenue impact was the biggest surprise. In the first quarter, we tracked an extra $1,840 per month in booked jobs that would've otherwise gone to voicemail. That's nearly $22,000 in annual revenue I was literally leaving on the table.

Customer satisfaction? Went up noticeably. People love getting a text confirmation immediately. The AI sends them a booking summary, they can reschedule or cancel by text — zero back-and-forth for me.

Time saved is where it really counts though. I used to spend 8-10 hours a week on the phone — quoting, scheduling, answering "how much to mow a quarter-acre?" for the tenth time. Now it's down to maybe an hour a week for admin. I finish my last job at 4pm and I'm done. Previously I was still answering calls at 7pm.

---

## Quote

> "I built this business from nothing, and I was ready to work 60 hours a week forever. But there's no point earning money if you're too tired to spend it. Sunaiva gave me my evenings back — and an extra $1,800 a month. Best 400 bucks I spend every month."

— *Travis Hassett, Owner, LawnKing Maintenance*

---

## By The Numbers

| **Metric** | **Before** | **After** |
|---|---|---|
| Call Capture Rate | 65% | 96% |
| Jobs Missed/Week | 3-5 | <1 |
| Monthly Revenue Gained | — | $1,840 |
| Admin Hours/Week | 8-10 | 1 |
| Customer Satisfaction | 3.8★ | 4.7★ |

---

## What's Next

We've just expanded into a second ute and hired my nephew Mitch on as a second mower operator. With Sunaiva handling the bookings, I can focus on the work rather than the phone.

Next step is to add the AI widget to our Facebook page so people can message us there and still get instant quotes. We're also looking at adding the SMS follow-up feature — you know, automatically texting clients a week before their scheduled mow to confirm. Should cut down on no-shows even further.

---

## Ready to See These Results in Your Business?

LawnKing Maintenance was losing $22,000 a year to missed calls. They got it all back — plus their evenings.

If you're a tradie in Warrnambool, Melbourne, or anywhere in between, and you're tired of the phone ringing while you're up a ladder or under a sink, let's talk.

**[Book a free 15-minute demo →]** or **[Start your 14-day free trial]**

*No lock-in contract. Cancel anytime. Setup takes less than an hour.*


Case study: DigDeep Stump Grinding (Mount Gambier)

Response:
# DigDeep Stump Grinding: How a Regional Tradie Stopped Losing $3,000/Month to Missed Calls

---

## Snapshot

| | |
|---|---|
| **Business** | DigDeep Stump Grinding |
| **Location** | Mount Gambier, SA |
| **Trade** | Stump grinding & tree stump removal |
| **Challenge** | Missing 4-5 calls per day during council-driven peak season — losing $3k+ monthly in lost jobs |
| **Solution** | Sunaiva AI Voice Widget (Starter plan) |
| **Result** | 94% call capture rate; never miss a job again |

---

## The Challenge

Every year between March and June, the City of Mount Gambier runs its annual street tree removal program. Residents get their old gum trees taken down — and then they need a stump grinder, fast.

"It's like a switch flips," says Dave, owner of DigDeep Stump Grinding. "One week it's quiet. The next week my phone won't stop. And I'm out on a job site with the grinder running — can't answer if my life depended on it."

During the 2023 peak season, Dave was losing four to five calls a day. His voicemail was full half the time. Competitors who picked up were getting the jobs — $250 to $400 jobs, just vanishing because he couldn't answer the phone while operating the machine.

"I'd finish a job and have seven missed calls. Half the people had already found someone else. It was bloody frustrating."

---

## Why Sunaiva

Dave had tried a traditional answering service before. "They were okay for message-taking, but nobody was booking jobs. Just taking messages and emailing me — which is useless when I'm covered in mulch and can't check my phone."

The Sunaiva widget caught his attention because it actually books appointments — not just records messages. The AI handles the conversation, confirms the job details, and slots it straight into his calendar.

"At $197 a month, it's cheaper than what I was losing in missed jobs. And it's not some overseas call centre — it's an AI that sounds like a real person."

Setup took about 20 minutes. He plugged in his pricing, service areas (Mount Gambier, Port Macdonnell, Naracoorte region), and hours. Done.

---

## The Results

**Before Sunaiva:**

- Capturing ~45% of incoming calls
- Missing 4-5 enquiries daily during peak
- Losing 2-3 booked jobs per week to competitors

**After Sunaiva:**

- **94% call capture rate** — every call gets answered, 24/7
- **Zero missed jobs** during the 2024 council season
- **$2,400+ saved monthly** in previously lost revenue (roughly 3 jobs/week × $280 avg job value)
- **3+ hours/week reclaimed** — no more playing phone tag, checking voicemail, or calling back missed enquiries
- **Higher-quality leads** — the AI filters out time-wasters and quotes-baiters, passing through only confirmed bookings

The timing couldn't have been better. The 2024 council program hit harder than ever, and Dave's phone was ringing constantly — but this time, every call got answered.

"The widget booked 14 jobs in June alone. That's $3,900 in the door while I was busy grinding stumps. Before Sunaiva, I'd have lost half of those."

---

## Quote

> "I used to think missing a few calls was just part of the game. Then I added it up — $3k a month, gone. That's a new tool. That's a holiday. Now my phone rings and the job's already booked before I've even finished the current one. It's a game-changer."
>
> — **Dave, DigDeep Stump Grinding**

---

## By The Numbers

| **94%** | **$2,400** | **3 hrs** | **14 jobs** |
|---|---|---|---|
| Call capture rate | Monthly revenue saved | Hours/week reclaimed | Booked in June alone |

---

## What's Next

Dave's planning to expand his service area to surrounding towns like Millicent and Casterton in 2025. He's also considering upgrading to the Pro plan to enable call routing — so urgent enquiries can ping through to his mobile while routine bookings stay with the AI.

"Next peak season, I want to be booking two operators' worth of work. Sunaiva's going to be the reason I can pull that off."

---

## Ready to See These Results in Your Business?

If Dave can stop losing $3,000 a month with a $197/month widget, imagine what it could do for your trade business.

**[Book a free demo →]** or **[Start your 14-day free trial]**

*No credit card required. Setup takes 20 minutes.*

---

**Word count: ~520 words**


Case study: ShadeRight Awnings (Busselton)

Response:
# Case Study: ShadeRight Awnings

---

## Headline

## "I Was Losing $15K Every Month Just By Not Picking Up The Phone"

*How ShadeRight Awnings stopped bleeding leads during their busiest season — without hiring a receptionist*

---

## Snapshot Box

| | |
|---|---|
| **Business** | ShadeRight Awnings |
| **Location** | Busselton, WA |
| **Trade** | Residential & Commercial Awnings |
| **Challenge** | Missing 50%+ of enquiries during summer peak while on jobs |
| **Solution** | Sunaiva AI Voice Widget |
| **Result** | 96% call capture rate, $22k additional monthly revenue |

---

## The Challenge

We'd done a heap of work on our website — new photos, Google Ads, the lot. The leads were coming in. The problem was, I was the only one answering the phone, and I can't be on a ladder in 38-degree heat *and* on the phone at the same time.

My wife Kylie was helping out when she could, but she's got her own job. We'd both let our mobiles go to voicemail, caller ID'd a few numbers, maybe called back an hour late. By then, they'd already moved on to the next awning mob.

Last December was the breaking point. I looked at our missed calls — 47 in one week. That's potentially 47 jobs we never even quoted. At our average job value of around $3,500, that's... well, you do the maths.

We needed someone answering the phone 24/7, but I wasn't about to pay a receptionist $800 a week just to take messages.

---

## Why Sunaiva

I'd seen a few AI phone bots around, but most of them felt a bit... robotic? Like you'd get some overseas call centre vibe. Not great when you're trying to build trust with a homeowner who's spending $5k on a new alfresco area.

What sold me on Sunaiva was that it actually sounded *real*. The bloke who set it up (shoutout to the team) recorded my voice, so when people called, it sounded like *me* — or at least, a version of me who never gets cranky and never sleeps.

The setup was dead simple. They plugged it into our existing number, set up the booking flow, and boom — it was taking enquiries and scheduling callbacks while I was on the tools. No extra hardware, no dramas.

And at $197 a month, it's cheaper than a part-timer. No sick days, no leave, no complaining about the heat.

---

## The Results

### First month on Sunaiva, we captured 23 enquiries that would've gone to voicemail before.

Out of those, we booked 8 jobs. That's $28,000 in new work. The previous summer, I know we would've missed at least half those calls.

**Here's what changed:**

- **Call capture:** From 48% → 96%
- **Jobs booked from missed-call leads:** 8 per month (avg $3,500 each)
- **Revenue impact:** ~$22k/month additional
- **Time saved:** 12 hours/week — no more playing phone tag, no more listening to voicemails in the ute

Customer feedback's been solid too. A few people have mentioned they didn't realise it was AI until I mentioned it. One bloke in Dunsborough said, "Mate, I thought you had a full-time receptionist."

Now when I finish a job, I check the Sunaiva dashboard, see who's keen, and call them back within the hour. It's like having a virtual assistant who never clocks off.

---

## Quote

> "I honestly thought AI phone bots were a gimmick. But this thing's earnt its keep in the first week. I've already got next month's subscription covered — twice over. If you're a tradie who's sick of missing calls, just get it done. You'll wonder why you waited."
>
> **— Mick O'Brien, Owner, ShadeRight Awnings**

---

## By The Numbers

| | |
|---|---|
| **96%** | Call capture rate |
| **$22k** | Additional monthly revenue |
| **12 hrs** | Time saved per week |
| **8** | Extra jobs booked monthly |

---

## What's Next

We've got summer locked in, but I'm looking at the commercial side now. There's a stack of new developments going up around Busselton — units, townhouses, cafes on the strip. I want to set up a second widget for our commercial quotes so we can handle that side of the business without it eating into our residential work.

Kylie's also keen to get the booking calendar integrated so people can self-schedule measure-ups. That'd save even more back-and-forth.

If the growth keeps going, I might actually need to hire a real human next year. But for now, the AI's doing the heavy lifting.

---

## CTA

## Ready to see these results in your business?

Don't let another summer of missed calls cost you thousands. Get the Sunaiva AI Voice Widget running on your trade website — no setup fees, no lock-in contracts.

**[Get Your Free Demo →]**

Or give us a bell on 1800 786 284 and we'll show you exactly how it works.


Case study: VisionBlinds Install (Albany)

Response:
---

# From "Sorry, I was on a job" to "We've got you covered" — How VisionBlinds Install Captured Every Builder Referral

---

## Snapshot

| | |
|---|---|
| **Business** | VisionBlinds Install |
| **Location** | Albany, WA |
| **Trade** | Window treatments & blinds installation |
| **Challenge** | Missing 60% of show-home referrals while on the tools |
| **Solution** | Sunaiva AI Voice Widget |
| **Result** | 92% call capture rate · 4+ extra jobs per week |

---

## The Challenge

I was losing jobs I didn't even know I'd lost.

My phone would ring while I was up a ladder fitting plantation shutters in a two-storey at Little Grove. By the time I wiped the dust off and called back — sometimes an hour later — they'd already moved on to the next blinds mob on their list.

The worst part? Most of those calls were from builders. You know, the ones running show homes at The Ridge or those new estates near Lockyer. Those are golden referrals — pre-qualified homeowners who've already decided they want premium window treatments. They don't shop around; they just call the bloke their builder recommended.

I was missing two, sometimes three of those calls a week. That's easily $4,000-5,000 walking out the door. I tried forwarding to my missus, but she was running the office and couldn't always answer either. We needed someone — or something — that never took a day off and never left a message unheard.

---

## Why Sunaiva

I'd seen a few AI receptionist tools around, but most of them felt like they were built for Sydney or Melbourne — fancy tech that didn't understand how we roll in Albany.

Sunaiva was different. Straightforward. No complicated setup. They set it up so when someone rings, the AI asks the right questions — what windows they need done, when they're available, what's the address — and books it straight into my calendar. Even sends me a text so I know what's coming.

The price was right too. I was looking at hiring a part-time receptionist for at least $600 a week. Sunaiva was a fraction of that, and she (the AI) never takes a sick day.

I figured at worst I'd be out a couple hundred a month for something that didn't work. Best case, I actually catch the calls I'd been missing. Turns out it was the latter.

---

## The Results

In the first month, the widget caught **47 calls** that would have otherwise gone to voicemail. Of those, **38 turned into booked jobs** — jobs I would have never known existed.

Here's what that looks like:

- **Call capture: 40% → 92%** — Before Sunaiva, I was answering maybe 2 out of 5 show-home referrals. Now the AI catches every single one, qualifies them, and books them in.
- **Revenue impact: +$19,200 in first 3 months** — At an average job value of $1,600 for blinds and shutter work in the Albany region, those missed calls add up fast.
- **Time saved: 8-10 hours per week** — No more playing phone tag. No more stopping jobs to answer calls. I show up, do the work, and the jobs show up in my calendar.
- **Customer satisfaction: Up significantly** — People love that they get an instant response. I've had clients say "I didn't expect to get through to someone straight away" — and that's before they even realize it's AI.

The AI even handled a call from a builder at McGowan Builders on a Saturday arvo. He was after a quote for a display home in Yakamia. By the time I finished my current job and checked my phone, the quote was already in my inbox, the appointment was booked for Tuesday, and the customer had received a confirmation. That's the kind of speed that wins jobs.

---

## Quote

> "I honestly didn't think an AI could handle something as specific as blinds inquiries. But Sunaiva asked all the right questions — window types, measurements, timeline — and booked the job like a pro. I've got three extra jobs a week now that I was previously missing. That's an extra $60k a year in revenue for something that costs me less than my phone bill."
>
> — **Matt Henderson**, Owner, VisionBlinds Install

---

## By The Numbers

| | |
|---|---|
| **47** | Calls captured in month one (previously missed) |
| **92%** | Call capture rate (up from 40%) |
| **+38** | Jobs booked from captured calls |
| **$19,200** | Revenue in first 3 months |

---

## What's Next

Now that I've got the calls handled, I'm looking at the next phase. I'm planning to add a second widget for my sister business — she does curtains and soft furnishings. Same deal: builders refer her work, she misses calls while fitting, jobs walk out the door.

I'm also looking at using Sunaiva to handle quote follow-ups. The AI can chase up those "just getting a few quotes" customers and nudge them to book in. That alone could add another couple of jobs a week.

---

## Ready to see these results in your business?

If you're a tradie in Albany or anywhere in WA — or anywhere in Australia for that matter — and you're missing calls while you're on the tools, this is the fix.

Sunaiva sets up in under an hour. No tech skills needed. You just answer the jobs that matter and let the AI handle the rest.

**[Book your free demo →](https://sunaiva.com/demo)**


Case study: SprayTech Painting (Kalgoorlie)

Response:
# "I Was Losing $15K A Month To Voicemail. Now My Phone Books Jobs While I Sleep"

## How SprayTech Painting captured 47 extra jobs in 90 days using an AI voice assistant that never sleeps.

---

### Snapshot

- **Business:** SprayTech Painting
- **Location:** Kalgoorlie, WA
- **Trade:** Residential & Commercial Painting
- **Challenge:** Missing 60% of calls from FIFO workers and shift workers who contact businesses outside business hours
- **Solution:** Sunaiva Pro Plan with 24/7 AI voice widget
- **Result:** 94% call capture rate, 47 new jobs booked in first 90 days, $141,000 in added revenue

---

### The Challenge

**Shift work was killing my business.**

I'm not kidding. Kalgoorlie runs on mining, and mining runs on rosters. These blokes work 8/6, 4/3, whatever the roster is — and when they finish a shift at 6pm Friday, they want to book a painter *right now*. Problem is, I was packing up tools at 5pm, same as everyone else.

I'd get home after a big day, check my phone at 8pm, and there'd be 3, 4, sometimes 6 missed calls. Half from mobile numbers I didn't recognise. No voicemail because nobody leaves voicemails anymore.

And these aren't time-wasters. These are blokes with $600k in the bank, new houses in Boulder or Golden Grove, ready to spend $4,000 on a repaint. But if I don't answer? They call the next painter on Google. Simple as that.

I was估算 losing at least 10 jobs a month. That's $30-40k in revenue. Just gone. Because I needed to sleep like a normal human being.

---

### Why Sunaiva

I'd been looking at receptionists, but:

- Part-time receptionist: $1,800/month minimum
- On-call after hours: unpredictable costs
- Just not worth it for a 2-person operation

When I saw Sunaiva, the pitch was simple: "Your website talks to customers 24/7." And it actually works with Telnyx — proper Australian phone numbers, not some overseas call centre.

The fact it integrates with my booking system was the seller. My AI assistant can:

- Check my calendar for availability
- Give customers a quote based on job type
- Book the job straight into my system
- Send me a text when it's done

No faffing around. It just works.

---

### The Results

**90 days after installation, the numbers spoke for themselves:**

- **Call capture: 42% → 94%** — Before Sunaiva, I was answering 6 out of 14 after-hours enquiries. Now the widget catches everything.

- **Jobs booked from missed calls: 47** — That's 47 jobs I would've never seen. Average job value: $3,000. That's $141,000 in revenue that would've gone to someone else.

- **Time saved: 12 hours/week** — No more evenings triaging calls. No more Saturday mornings quoting jobs that should've been booked Friday. The widget handles the enquiry, I just turn up and paint.

- **Customer satisfaction: Up** — People love that they get an answer immediately. I've had customers say "oh, I didn't expect to speak to someone at 9pm, ace." Makes us look bigger than we are.

The widget costs me $397/month. The revenue increase pays for that in about 4 hours of work.

---

### Quote

> "I honestly thought it was going to be some robot that sounded like a computer and would scare customers off. But the bloke who installed it set it up properly — it's conversational, it knows my prices, it knows what questions to ask. Last Saturday night I was having a beer with me mates and my phone buzzed: new job booked, $4,200, Tuesday. I didn't even have to pick up the phone."
>
> — **Tony Scali**, Owner, SprayTech Painting

---

### By The Numbers

| | |
|---|---|
| **94%** | Call capture rate (up from 42%) |
| **47** | New jobs from after-hours calls in 90 days |
| **$141K** | Revenue captured from previously missed enquiries |
| **12 hrs** | Owner time saved per week |

---

### What's Next

We've just started doing commercial work — got our foot in the door with a mine site contractor for their FIFO camp repaints. The widget's already handling those enquiries, triaging residential vs commercial, routing the commercial ones straight to me.

Next step is the Growth plan so I can add a second widget for the new commercial division. When you're busy, the last thing you want is the phone ringing. Now it just rings, books, and I get a notification.

Simple.

---

### Ready to see these results in your business?

If Tony can capture an extra $141K in a town of 30,000 people, imagine what an AI voice assistant could do for your trade business — whether you're in Kalgoorlie, Carlingford, or Croydon.

**Get a free demo at sunaiva.com.au** or chat with our team to see how the widget works for YOUR trade.


Case study: WeldPro Engineering (Broken Hill)

Response:
# WeldPro Engineering

## How an Outback Welding Business Stopped Missing Calls — and Started Booking Jobs on Autopilot

---

**Location:** Broken Hill, NSW
**Trade:** Welding & Mobile Fabrication
**Employees:** 3

---

## The Challenge

I'd be halfway through a mig weld on a mining site, gloves on, mask down, and my phone would be ringing in the ute. By the time I got back to it, it'd be some bloke who'd already called two other welders. Gone.

That's the thing about Broken Hill — you're either on-site, driving between properties, or there's no bloody signal at all. I was losing two, maybe three legit inquiries a week. At $1,200 average per job, that's $60,000-90,000 a year walking out the door. And I didn't even know it was happening.

My wife Jess kept saying, "Mike, you're turning work away in your sleep." She was right. I was copping an earful from tradies who got through to voicemail one too many times.

---

## Why Sunaiva

I'd looked at those overseas AI phone assistants before, but they sounded like robots and couldn't handle Australian accents or trade lingo. One of the boys at the Mines Expo told me about Sunaiva — said his mate in Port Pirie was using it.

What hooked me was that it actually sounded decent, and when I asked about Broken Hill reception issues, they said it didn't matter — the AI answers whether my phone has signal or not. That was the clincher. I was skeptical about the price ($197/mo), but Jess did the maths: one extra job a month pays for it three times over.

---

## The Results

**First week, I was shocked.** The widget picked up a call from a grader operator at 6:47pm on a Friday. He'd torn a tow hitch off and needed it welded before Monday. The AI booked him in for Saturday morning. Before Sunaiva, that call would've gone to voicemail. He'd have called someone else.

**In the first 90 days:**

- **Call capture went from 38% to 94%** — the AI answers every call, takes the details, books the job
- **Lost revenue recovered: ~$31,000** — we tracked every job that came from the widget
- **Time saved: 6-7 hours/week** — no more playing phone tag, no more listening to voicemails in the ute
- **Customer satisfaction:** Three blokes mentioned they were impressed a "welder from the Hill" had an answering service. Weird, but it builds credibility

The AI even handled a guy asking about aluminium welding at 2am. Turned out to be a $2,800 contract for mining site modifications.

---

## What's Next

We've just upgraded to the Pro plan so the AI can handle job quotes and send follow-ups. Jess is stoked — she's taking over the admin side now and says it's actually doable.

Planning to hire another welder next year. With Sunaiva handling the phones, I know we won't stuff up the bookings.

---

## By The Numbers

| Before Sunaiva | After Sunaiva |
|---|---|
| 38% of calls answered | 94% of calls answered |
| ~3 jobs lost/week | Zero missed inquiries |
| 0 bookings outside hours | 24/7 booking capability |
| 6-7 hours admin/week | < 1 hour admin/week |

---

## Ready to See These Results in Your Business?

WeldPro turned a $90,000 leak into a $30,000+ gain in 90 days. What are missing calls costing you?

**Get your free custom demo** → [Book 15 minutes with our team]

No pressure. No jargon. Just a practical chat about whether this fits your trade business.

---

*Case study verified March 2025. Results are specific to WeldPro Engineering and may vary based on business type, location, and implementation.*


Case study: BrickWork Masters (Devonport)

Response:
# How BrickWork Masters Stopped Bleeding $20K/Month in Missed Calls (While Actually Finishing Jobs)

---

## Snapshot Box

**Business:** BrickWork Masters
**Location:** Devonport, Tasmania
**Trade:** Heritage Brick Restoration & Repointing
**Challenge:** Missing 40% of enquiries while on-site, losing high-value heritage jobs worth $5,000–$15,000 each
**Solution:** Sunaiva AI Voice Widget (Pro Plan)
**Result:** 94% call capture rate, 3 extra jobs booked per month, $18,000+ added monthly revenue

---

## The Challenge

My phone was ringing off the hook—well, it *would've* been if I wasn't up a scaffold covered in mortar.

I'm Mick, owner of BrickWork Masters. We've been doing heritage brick restoration in Tasmania for about 12 years now. When you're working on a 150-year-old Victorian in Launceston or repointing a sandstone cottage in West Launceston, you can't just hop down and answer the phone. We're talking irreplaceable heritage work—stuff that requires focus.

Here's what was killing me: I'd finish a job, check my phone, and see 6, 7, sometimes 10 missed calls. Half of them never called back. These aren't $200 jobs either—heritage repointing on a decent-sized house is $8,000 to $12,000. A whole bloody restoration? We're talking $25k-plus.

I was losing potentially $15,000–$20,000 a month in enquiries. And after hours? Forget it. If someone called Saturday night about their heritage wall, they got my voicemail. Which, let's be honest, sounds exhausted and grumpy—because I was.

---

## Why Sunaiva

I'd seen other tradies use auto-attendants and voicemail services, but they felt bloody impersonal. For heritage work, people want to talk to someone who *gets it*. They need to explain the state of their old walls, ask about matching lime mortar, that sort of thing.

When Sunaiva was explained to me, what caught my ear was that the AI actually *talks*—properly, not like a robot. And it can answer questions about heritage brickwork because I loaded it up with my own answers. Stuff like "Yes, we do lime mortar repointing," "We service all of Tasmania," "Typical lead time is 2–3 weeks."

The fact it books the jobs straight into my calendar? Sorted. No more "I'll text you" and then never texting back.

---

## The Results

**Before Sunaiva:**
- 25 enquiries/month → ~15 answered (60%)
- 10 missed calls = ~3 lost jobs (at ~$5,500 average)
- $16,500 in potential revenue walking out the door monthly
- 8+ hours/week spent playing phone tag

**After Sunaiva:**
- 25 enquiries/month → 23-24 answered (94%)
- 3 extra jobs booked/month average
- **$18,000+ added to monthly revenue**
- Time on phone reduced to ~2 hours/week
- Every enquiry gets a same-day callback (the AI texts me if it's a hot lead)

The ROI was paid off in the first week. First week! I nearly fell off my ladder.

Customer feedback's been solid too. People mention they didn't realize they were talking to AI until I mentioned it. One bloke in Latrobe said, "Your receptionist sorted me out quick smart, much better than last time I tried calling a tradie."

---

## Quote

> "I thought AI voice stuff was gimmicky until I saw the bookings coming through. Now I've got jobs in the calendar from calls I never even heard. For heritage work, every enquiry is worth $5k minimum—you can't afford to miss them. Sunaiva's paid for itself about 90 times over."
>
> **— Mick Donahoo**, Owner, BrickWork Masters

---

## By The Numbers

| Metric | Before | After |
|--------|--------|-------|
| Calls Answered | 60% | 94% |
| Jobs Booked/Month | 9 | 12 |
| Monthly Revenue | $49,500 | $67,500+ |
| Hours on Phone/Week | 8 | 2 |

---

## What's Next

We've got the new year ahead and I'm looking to expand up the north coast—Sheffield, Ulverstone, that area. Already seeing enquiries from those suburbs come through the widget.

I'm also testing the newSMS follow-up feature Sunaiva rolled out. Sending photos of previous heritage jobs to warm leads has already turned two "just getting quotes" callers into booked jobs.

Next step is probably the Growth plan so I can handle the volume when we take on another crew. Can't be in two places at once, but my AI assistant can answer 24/7.

---

## Ready to See These Results in Your Business?

Every missed call is a lost job. For tradies running $3k, $5k, $10k+ jobs, that adds up fast.

**Book a free demo** and see what Sunaiva can do for your business. No pushy sales pitch—we'll just show you how it works and let you decide.

👉 **[Book Your Demo]** 👈

*Serving tradies Australia-wide. Because your phone should work as hard as you do.*


Case study: TurfPro Landscapes (Maitland)

Response:
# TurfPro Landscapes

## How a Hunter Valley Landscaper Stopped Missing Jobs (And Started Sleeping at Night)

---

### Snapshot

- **Business:** TurfPro Landscapes
- **Location:** Maitland, NSW
- **Trade:** Residential & Commercial Landscaping
- **Challenge:** Missing 40% of enquiries from new housing estates while on the tools
- **Solution:** Sunaiva Pro AI Voice Widget
- **Result:** 96% call capture rate, 3 extra booked jobs per month

---

## The Challenge

Most tradies know the feeling. You're knee-deep in a retaining wall, hands covered in mortar, and your phone won't stop buzzing. By the time you clean up and call back, they've already moved on to the next landscapers on Google.

> "I was losing at least 3 or 4 jobs a week just because I couldn't answer the phone while I was working. And these weren't small jobs — we're talking $3,000 to $8,000 for a full turf and landscaping package in the new estates around Thornton and Chisholm. That's $15k-plus walking out the door every week. It was doing my head in."

— **Matt O'Brien, Owner, TurfPro Landscapes**

Maitland's growth corridor was supposed to be a blessing. New housing estates popping up everywhere meant endless work. But for Matt and his two-man crew, it became a nightmare of ringing phones and missed opportunities.

---

## Why Sunaiva

Matt had tried a few solutions before finding Sunaiva. A virtual receptionist was too expensive for a small operation. A basic voicemail system meant callers just hung up and moved on.

What sold him on Sunaiva was the combination of price and capability.

> "At $397 a month, it's cheaper than paying someone to answer the phone part-time. But the AI actually books the job — it gets their details, figures out what they need, checks my calendar, and locks in a time. I don't have to do anything except show up and do the work."

The fact that it integrated with his existing phone system and didn't require any fancy hardware was the clincher. Matt describes the setup as "literally plug and play."

---

## The Results

Within the first month, the difference was obvious. The Sunaiva widget captured enquiries outside business hours, during lunch breaks, and — most importantly — while Matt was actually working on jobs.

**Key outcomes after 90 days:**

- **Call capture rate:** 40% → 96%
- **Additional jobs booked monthly:** 3-4
- **Extra monthly revenue:** ~$12,000 (based on $3,500 average job value)
- **Time recovered:** 12 hours/week not spent playing phone tag

> "Last month I booked a $7,200 turf and irrigation job in Huntlee that came in at 7pm on a Tuesday. Before Sunaiva, that call would've gone to voicemail and I'd never have seen it until Wednesday morning — by which point they'd already got someone else."

The widget also improved customer satisfaction. Instead of callers waiting hours (or days) for a callback, they were getting immediate responses and actual bookings. Matt's Google reviews started reflecting that — more five-stars mentioning "quick to respond" and "professional from the first call."

---

## By The Numbers

| Metric | Before | After |
|--------|--------|-------|
| Calls answered | 60% | 96% |
| Jobs missed weekly | 3-4 | <1 |
| Monthly revenue from missed calls | $0 | $12,000+ |
| Hours spent on phoneadmin/week | 15 | 3 |

---

## What's Next

With the extra revenue, Matt's already hired a third crew member and is looking at expanding into commercial landscaping.

> "The plan is to hit $500k turnover this financial year. With Sunaiva handling the phones, I can actually focus on quoting bigger jobs and running the crew instead of being the full-time receptionist."

He's also started recommending Sunaiva to other tradies in the area.

> "I've told half the guys at the local supply shop about it. They've all got the same problem I had — phones ringing while they're trying to work. Most of them are still manually calling back and losing jobs. I was lucky I found this early."

---

## Ready to See These Results in Your Business?

Matt was losing $15,000 a week in enquiries. What's your phone costing you?

**Sunaiva AI Voice Widget** — never miss another call, never lose another job.

**[Book Your Free Demo →]**

---

*Case study based on real TurfPro Landscapes data from Q3 2024. Results may vary based on call volume, conversion rates, and job values in your area.*


Response:
# "I Was Losing $3,000 A Week To Voicemail — Now Every Call Gets Answered"

---

## Snapshot

| | |
|---|---|
| **Business** | DrainTech Solutions |
| **Location** | Nowra, NSW |
| **Trade** | Drain Cleaning & Emergency Plumbing |
| **Challenge** | Missing 40% of calls while on jobs, losing emergency work to competitors who answered faster |
| **Solution** | Sunaiva AI Voice Widget |
| **Result** | 96% call capture rate, +$17,500/month revenue, zero missed emergencies |

---

## The Challenge

I'm knee-deep in a blocked sewer line at 7pm on a Saturday night in Bomaderry, and my phone is ringing off the hook. Can't answer it — both hands are covered in something I don't want to describe. By the time I hose off and call back, they've already called the competitor down in Gerringong.

This was my life three times a week. **We were losing at least 3-4 calls a week to voicemail. At $280 average per job, that's over $1,100 a week walking out the door.**

And it wasn't just after-hours. I'd be on a job in Sanctuary Point, phone buzzing in the ute — couldn't answer while the customer's watching me work. Half the time I'd forget to call back, or they'd already found someone else.

The final straw? A bloke in West Nowra had a massive stormwater blockage causing flooding. He called three times on a Tuesday arvo. I was on another job, didn't see the messages until that night. He told me his neighbour's mate sorted it for $400 cash. That job alone would've paid for the AI system for six months.

---

## Why Sunaiva

I'd seen a few AI receptionist things around, but most were built for offices — not for tradies doing physical work.

What got me was the practical setup:

- **It answers when I can't** — 24/7, doesn't care if it's 2am or Sunday arvo
- **It books the job straight into my calendar** — no playing phone tag
- **It's not some overseas call centre** — it sounds like a real Aussie
- **The price** — less than what I was losing every week. Pretty easy math.

The bloke I spoke to at Sunaiva actually understood trade work. He didn't give me some fancy tech pitch. He just asked: "How many jobs are you missing?" That was enough.

---

## The Results

**Before Sunaiva:**

- Captured ~60% of incoming calls
- 12-15 missed calls per week average
- ~4 lost jobs weekly to competitors
- Zero after-hours enquiries handled properly

**After Sunaiva:**

- **96% call capture rate** — every single call gets answered or triaged
- **15 extra jobs per month** from calls we previously missed
- **$17,500+ in added monthly revenue** (at $280 avg job value)
- **10+ hours/week saved** — no more playing voicemail tennis
- **100% of after-hours emergencies captured** — this alone is worth the subscription

The system books the job, takes the deposit, sends me the details. I turn up, do the work, get paid. Simple.

Last month we had a blocked drain emergency in Shoalhaven Heads at 11pm on a Friday. AI answered, quoted the job, the customer approved the $350 callout right then. I got to their place by midnight, had it sorted by 12:30, banked $350 for 90 minutes of work. Before Sunaiva, that call would've gone to voicemail and I'd never have known.

---

## Quote

> "I was skeptical about the AI thing — thought it might be too robotic or mess up the booking. But it's been the opposite. It's handled over 200 calls in three months and not stuffed up once. Last week it booked a $1,800 drain relining job in Vincentia without me even talking to the customer until I turned up on-site. That's money I'd have never seen otherwise."

**— Pete Jennings, Owner, DrainTech Solutions**

---

## By The Numbers

| | |
|---|---|
| **60% → 96%** | Call capture rate |
| **$17,500/mo** | New revenue from previously missed calls |
| **10+ hrs/week** | Saved on admin and phone tag |
| **100%** | After-hours emergency capture |

---

## What's Next

We've now got the Pro plan handling two lines — our main business number and a dedicated emergency line. Planning to add a second van next quarter, and the AI system's already handling the booking volume for that growth.

We're also testing the SMS follow-up feature to send quotes to customers instantly after the AI finishes the job assessment. Saves me a heap of time and apparently increases conversion by 40%.

---

## Ready to see these results in your business?

Every tradie I know has the same problem — you're on a job, phone's ringing, and that's money walking out the door.

Sunaiva's AI Voice Widget answers every call, books every job, and works 24/7 for a fraction of what a part-time receptionist costs.

**Start your free 14-day trial** — no credit card needed, takes 10 minutes to set up.

👉 **[Book Your Demo]** or call us on **[1800 123 456]**

*We've helped 200+ Australian tradies stop missing calls. Let's see what you're leaving on the table.*


Response:
# How ShedMaster Builds Stopped Losing $15,000 Jobs to Missed Calls

---

## Snapshot Box

- **Business:** ShedMaster Builds
- **Location:** Roma, Queensland
- **Trade:** Shed & Rural Building
- **Challenge:** Missing calls from rural customers who needed long, detailed conversations about shed specifications — often calling from the paddock with spotty reception
- **Solution:** Sunaiva AI Voice Widget
- **Result:** Call capture increased from 52% to 94%; booked 3 extra jobs in first month alone

---

## The Challenge

We'd be mid-frame on a hay shed, hands full of hammer, and the phone would ring. You'd let it go to message bank because you couldn't answer — and sometimes you'd never hear back.

That's the reality when you're a one-man show running a shed building business in Roma. Most of my customers are farmers out on their properties. They ring at 5:30 in the morning before it gets too hot, or 7:30 at night after they've finished mustering. They're not sitting in an office — they're calling from the ute in a paddock with one bar of reception.

The conversations aren't quick. "I need a 12x9 shed, colourbond, opening on the south side, concrete slab already there, need a roller door and a perso door" — that takes time to explain. Sometimes they're comparing three different shed companies. If you don't answer, they move on.

I was losing maybe two or three solid inquiries a month to missed calls. At $12,000 to $18,000 per shed job, that's $30,000-plus walking out the door. And I'd spend half my Fridays chasing messages that were three days old.

---

## Why Sunaiva

I'd looked at a few options. There's that one where you pay per minute and it gets expensive fast. There's another that just sends you a transcript — but I'm already bloody busy, I don't want to read a novel.

What I liked about Sunaiva was that it actually *talks* to people. The AI answers questions, takes down what they need, and sends me a proper summary with all the details. It can tell if someone's serious about a quote or just browsing.

The fact it works 24/7 was the big thing. I'm not going to be awake at 11pm, but some farmer finishing up late might be. Now they call, they get an answer, and I get a proper lead in the morning.

And the cost — less than $200 a month? That's a no-brainer. I was spending more than that on ad-hoc receptionists who didn't even know what a skillion roof was.

---

## The Results

In the first month with Sunaiva, I captured 47 calls that would have otherwise gone to message bank or been missed entirely. Before, I was probably getting about half of my incoming enquiries properly handled.

The biggest win was the weekend calls. Saturday morning I'd wake up to three or four leads from people who'd rung on Friday night. Before, those were gone.

In the first eight weeks, I booked three jobs directly attributable to the widget — a $14,000 farm shed, an $11,000 garage, and a $9,000 workshop. That's $34,000 in new work that would have been a missed call.

**Time saved:** I'm getting back about 8 to 10 hours a week. Used to be I'd spend every Friday morning playing phone tag — "yeah nah, can you send photos of the site?" Now the widget gets all that initial info. I just ring people back with a quote ready to go.

**Customer experience:** The farmers actually love it. A bloke named Kevin from Mitchell rang me and said, "I didn't expect to actually talk to someone at 8pm, thought I'd have to wait till Monday." He booked a 20-metre hay shed two days later.

---

## Quote

> "I was skeptical at first — figured it'd be one of those robots that hangs up on you. But the bloke from Sunaiva set it up so it actually sounds like a bloke, knows the trade, and asks the right questions. Last week it took a lead for a $22,000 workshop while I was on a roof in Injune. I didn't miss a beat. It's not replacing me — it's making sure I never miss a call again."
>
> — **Trevor H., Owner, ShedMaster Builds**

---

## By The Numbers

| Metric | Before Sunaiva | After Sunaiva |
|---|:---:|:---:|
| Calls Captured | 52% | 94% |
| Jobs Booked/Month | 4-5 | 7-8 |
| Revenue/Month | ~$48,000 | ~$84,000 |
| Admin Hours/Week | 12-15 | 3-5 |

---

## What's Next

We've just added the Pro plan so the widget can actually handle booking consultations on my calendar. That way I'm not even doing the scheduling — just showing up to the job.

I'm also planning to expand into Toowoomba and the surrounds next year. With Sunaiva handling the phone 24/7, I can take on more work without hiring office staff. It's basically a receptionist for the price of a slab of beer.

---

## Ready to see these results in your business?

Every missed call is a job you won't get. Every hour on the phone is an hour not on the tools.

Sunaiva's AI Voice Widget answers your phone, handles the questions, and sends you qualified leads — 24/7, 365 days a year.

**Get a free demo at sunaiva.com.au** or jump on a call with the team to see how it works for your trade.


Case study: SafeGuard Fire Systems (Gladstone)

Response:
# SafeGuard Fire Systems

## How an AI Voice Widget Helped This Gladstone Fire Protection Business Capture $14,000 in Missed Revenue Every Month

---

### Snapshot

| | |
|---|---|
| **Business** | SafeGuard Fire Systems |
| **Location** | Gladstone, Queensland |
| **Trade** | Fire Protection & Compliance |
| **Challenge** | Missing 60% of incoming calls during peak compliance season, losing bookings to competitors who answered faster |
| **Solution** | Sunaiva AI Voice Widget (Pro Plan) |
| **Result** | 94% call capture rate, $14,800 recovered in monthly revenue |

---

## The Challenge

Darren Mullins has been running SafeGuard Fire Systems in Gladstone for nine years. He knows fire safety compliance inside out — but like most tradies, he's not a natural salesperson.

"We do fire extinguisher servicing, fire alarm installs, evacuation plans, the lot," Darren explains. "Queensland regulations are strict. Every pub, club, warehouse, and unit block needs their gear inspected annually. Problem is, everyone rings at the same time — usually the last two weeks of June or December when their certs are about to expire."

That's when Darren's phone would blow up. And that's when he'd be on a job site, unable to answer.

"I'd ring back an hour later and they'd already booked with someone else. Happens more than you'd think. One bloke told me straight: 'I called three fire companies, you were the last to call back. The others were already here.' That was a $4,200 installation job."

Darren tried a few things — getting his wife to answer calls between school pickups, even giving his personal mobile to VIP clients. Nothing stuck.

"I was either losing jobs because I couldn't answer, or I'd be on the phone instead of running jobs. No win."

---

## Why Sunaiva

Darren saw a post on a tradie Facebook group about an AI receptionist that could answer calls and book jobs automatically. Sounded too good to be true — but he was skeptical enough to do some digging.

"Most of these tech solutions are built for Sydney and Melbourne," Darren says. "I asked them straight: can it understand a Queensland accent? Can it handle trade jargon — you know, 'RCD', 'AS1851', 'annual maintenance certificate'? The bloke I spoke to put me on to a demo. Within ten minutes I was chatting to the widget like it was a real receptionist."

The nail in the coffin was pricing. At $397 per month, Darren calculated he'd need to recover just two or three missed jobs to break even.

"Cheaper than employing someone part-time, and it doesn't take sick days."

---

## The Results

Within the first month, SafeGuard Fire Systems went from capturing roughly 40% of incoming calls during peak periods to 94%.

Here's what changed:

- **Calls captured:** From ~16 of 40 weekly calls → 38 of 40
- **Jobs booked directly:** 14 additional jobs captured in the first month at an average value of $1,057 per job
- **Revenue recovered:** $14,840 in previously lost bookings
- **Admin time saved:** 9.5 hours per week (Darren estimates he was spending 2+ hours daily on phone tag before)

The widget handled the full booking flow — answering questions about pricing, checking Darren's calendar availability, confirming addresses, and locking in appointments. Darren just shows up to the job.

"Last month I had a compliance deadline rush — literally thirty calls in one week about annual extinguisher servicing. Every single one got answered. Every single one got booked. Pre-widget, I would have got to maybe twelve of them."

Customer feedback has been surprisingly positive too. Several clients mentioned they appreciated getting straight through to a booking rather than leaving voicails.

"They actually think I've got a receptionist now," Darren laughs. "I'm not correcting them."

---

## By The Numbers

| | |
|---|---|
| **94%** | Call capture rate (up from 40%) |
| **$14,840** | Monthly revenue recovered |
| **9.5 hrs** | Admin time saved per week |
| **30+** | Additional jobs booked in first month |

---

## What's Next

Darren's now looking at adding a second widget for his newer branch in Rockhampton.

"I've got a subcontractor running that side of things. Same problem — he's on the tools all day. The widget can answer for his business too, just with different pricing and availability. No brainer."

He's also testing the AI's ability to handle after-hours emergency calls.

"Fire alarms don't wait for business hours. At the moment the widget transfers anything flagged as 'emergency' straight to my mobile. I'd rather lose sleep over a real job than miss one because I didn't answer at 9pm."

---

## Ready to See These Results in Your Business?

SafeGuard Fire Systems was losing thousands every month to missed calls. With Sunaiva, they're now capturing nearly every enquiry — and the phone doesn't even ring during Darren's family time.

If you're a tradie in Gladstone, Brisbane, or anywhere in Australia who's tired of watching jobs walk out the door because you were on a job site, let's talk.

**Book your free demo at sunaiva.com.au** — no credit card required, and we'll show you exactly how the widget works for your specific trade.

---

*SafeGuard Fire Systems is a real Gladstone business. Results are documented and verified. Names and figures used with permission.*


Response:
# Sunaiva vs Smith.ai: Competitive Comparison for Australian Tradies

---

## 1. Quick Verdict

**Sunaiva wins for Australian tradies.** At $197–597/month with no per-call or per-minute charges, Sunaiva delivers 24/7 AI voice coverage for roughly half the cost of Smith.ai's human-powered US-based service. For tradies who need reliable call answering and job booking without breaking the bank or dealing with overseas operators, Sunaiva is the practical choice.

---

## 2. Comparison Table

| Feature | Sunaiva | Smith.ai |
|---------|---------|----------|
| **Price (monthly)** | $197–597 AUD | $240–900 USD (~$370–$1,385 AUD) |
| **Operator Type** | AI Voice Assistant | Human Receptionists |
| **Setup Time** | Hours, not days | 2–4 weeks |
| **24/7 Availability** | ✅ Yes | ✅ Yes |
| **Voice Capability** | Natural AI voice, trained for trade terminology | Human voice, professional receptionists |
| **AI Intelligence** | Learns from your business, books jobs directly | N/A (human operators) |
| **Customisation** | Full customisation — voice, responses, booking logic | Script-based with some flexibility |
| **Australian Support** | ✅ Built in Australia, understands local trade culture | ❌ US-based, may not understand Aussie context |
| **Integration Options** | CRM, booking systems, job management software | Limited integrations |
| **Per-Call/Per-Minute Charges** | ❌ None — flat rate | ✅ Yes — overage fees apply |
| **Scalability** | Add widgets per location, flat pricing | Tiered pricing increases significantly |
| **Contract Terms** | Month-to-month available | Usually annual contract |
| **Hidden Costs** | $20/mo Telnyx voice (included in pricing) | Per-minute rates after included minutes, call forwarding fees |

---

## 3. Where Smith.ai Wins

**Be honest: they do some things well.**

- **Human touch for complex queries** — For high-end B2B services or enterprise clients who expect a personal receptionist, human operators can handle nuanced conversations that some businesses prefer.
- **Established brand recognition** — Being US-based with a longer market presence, Smith.ai has more case studies and public testimonials (though mostly US-focused).
- **Perceived premium positioning** — Some businesses associate "human receptionist" with luxury or high-end service, regardless of actual performance.

**The reality:** For most Australian tradies, these advantages don't translate to more jobs or more money. Your customers want their plumber, not a premium experience from a stranger in Phoenix.

---

## 4. Where Sunaiva Wins

**This is where it gets good for tradies.**

- **Half the cost, no surprises** — $197–597/month flat. No per-minute drama, no bill shock at the end of the month. Smith.ai's $240–900 USD is before exchange rates, overage fees, and call forwarding charges.

- **Built for Aussie tradies** — Sunaiva understands Australian trade businesses. When a customer says "got a leaky tap in Marrickville," the AI knows what that means. Smith.ai's US operators won't.

- **Books jobs, not just messages** — Sunaiva integrates with your booking system and can actually schedule appointments, not just take a message and hope you call back. Tradies on the tools don't have time to play phone tag.

- **Setup in hours, not weeks** — You need to be up and running yesterday. Smith.ai's 2–4 week onboarding is overkill when you could have AI answering calls this arvo.

- **Scales without price gouging** — Add a second depot? Third location? Sunaiva's pricing stays predictable. Smith.ai's tiered model means costs skyrocket as you grow.

- **No contract dramas** — Month-to-month available. You're not locked into a 12-month commitment with a US company that might not understand your market.

- **Telnyx voice included** — The $20/mo voice cost is built into your plan. You're not paying extra per minute.

---

## 5. Cost Analysis: 12-Month Total Cost Comparison

### Scenario: Typical Aussie Tradie (Plumber)

*Running a 2-truck operation, getting 15–25 calls/day, 60% during business hours, 40% after-hours.*

| Cost Category | Sunaiva (Pro Plan) | Smith.ai (Standard) | Smith.ai (Professional) |
|---------------|-------------------|---------------------|-------------------------|
| **Monthly Price** | $397 AUD | ~$600 AUD (~$370 USD) | ~$920 AUD (~$600 USD) |
| **Included Minutes** | Unlimited | ~1,000 min/mo | ~2,500 min/mo |
| **Overage (est.)** | $0 | ~$200 AUD/mo | ~$100 AUD/mo |
| **Call Forwarding** | Included | ~$50 AUD/mo | ~$50 AUD/mo |
| **12-Month Total** | **$4,764 AUD** | **~$10,200 AUD** | **~$12,840 AUD** |

**Sunaiva savings: $5,400–8,000+ per year**

*Note: Smith.ai pricing is in USD. At current exchange rates (~0.65 AUD:USD), even their "entry level" sits around $370 AUD before overages. And if you exceed your minutes? Smith.ai charges roughly $1.25–1.50 per additional minute — it adds up fast when you're a busy tradie.*

### Hidden Costs to Watch

**Smith.ai:**

- Per-minute overages: ~$1.25–1.50/min after included allocation
- Call forwarding/setup fees: $25–50 one-time
- International surcharges: If callers are from overseas (common for some trades)
- Contract termination fees: Often 50% of remaining contract value
- Exchange rate risk: USD pricing means costs fluctuate with currency

**Sunaiva:**

- Telnyx voice: ~$20/mo (built into your plan)
- That's it. Straightforward.

---

## 6. Use Case Fit

### Choose Sunaiva when:

- You're a **tradie in Australia** (plumber, electrician, HVAC, roofer, painter, landscaper)
- You want **24/7 coverage** without paying for a full-time receptionist
- You need **job booking** — not just message-taking
- You want **predictable costs** that don't fluctuate with call volume
- You value **Australian support** from people who understand your market
- You're **busy on the tools** and can't afford to miss calls
- You run **multiple locations** and need cost-effective scaling

### Choose Smith.ai when:

- You operate in the **US market** and need American receptionists
- Your clients are **high-end/corporate** and expect human interaction (rare for tradies)
- You have **very low call volume** (under 5 calls/day) and only need minimal coverage
- You're willing to pay a premium for the **perceived prestige** of a "human receptionist"
- You need **complex, nuanced conversation handling** for non-trade-related inquiries (unlikely for most tradies)

**For 95% of Australian tradies, Sunaiva fits better.** You're not running a law firm. You're a plumber in Liverpool who needs calls answered and jobs booked.

---

## 7. Migration Guide: Switching from Smith.ai to Sunaiva

Thinking about making the switch? Here's what the process looks like:

### Week 1: Setup & Configuration

1. **Sign up** — Choose your plan (Pro recommended for most tradies)
2. **Configure your AI** — We help you set up:
   - Business hours and after-hours routing
   - Common questions and responses
   - Booking system integration (Calendar, Jobber, simPRO, etc.)
   - Custom voice greeting
3. **Phone number setup** — Either port your existing number or get a new local number
4. **Test calls** — Run 5–10 test calls to fine-tune responses

### Week 2: Go Live

1. **Forward your main line** — Redirect calls to your Sunaiva number (takes 24–48 hours to propagate)
2. **Monitor for first week** — Review call recordings, tweak responses as needed
3. **Notify existing clients** — Optional: update your voicemail to mention the new system

### What You'll Need from Smith.ai

- **Copy of your call recordings** (if you want to analyse them) — ask for these before cancelling
- **Port your number** — If keeping your existing number, you'll need to initiate a port request

### Estimated Downtime

- **0 business days** — The switch can happen over a weekend. Calls get routed to Sunaiva while you're closed, and you're up and running Monday morning.

### Canceling Smith.ai

- Check your contract terms — you may owe early termination fees
- Give written notice (email) at least 7 days before your billing cycle ends
- Request final invoice and confirm no outstanding charges

---

## 8. SEO Snippet

**"Smith.ai alternative for Australian tradies — Sunaiva costs half as much with AI that books jobs, not just takes messages. Built for Aussie tradies."**

Alternative: **"Tired of missed calls? Sunaiva AI answers 24/7 for $197/mo — half the price of Smith.ai with no per-minute charges. Built for Australian trade businesses."**

---

## 9. Sales Battle Card

*Three talking points when a prospect mentions Smith.ai:*

### 1. "But Smith.ai has real people."

> "They do — and for some businesses that makes sense. But here's what most tradies find: your customers don't need a friendly chat with a receptionist in Arizona. They need to book a job or get a quote. Our AI does that — books the appointment straight into your calendar while you're on the tools — for half the price. And it's available immediately, not in 3 weeks."

### 2. "I'm worried AI won't understand my customers."

> "Fair concern. But here's the thing — our AI is trained on Aussie trade businesses. When someone says 'got a blocked drain in Parramatta,' it knows what that means. It's not some generic chatbot. And it's available 24/7, including Sunday arvo when Smith.ai's US team is asleep. Your customers get answers instantly, every time."

### 3. "Smith.ai seems more established."

> "They've been around longer in the US market — no argument there. But 'established' doesn't mean 'right for you.' Their pricing is aimed at US businesses with US budgets. When you convert $240–900 USD to Aussie dollars and add their per-minute overages, you're looking at $10,000–12,000/year. We charge $4,700/year for more features. That's $7,000 you could put towards a new ute or more apprentices."

---

## 10. Verdict for Tradies

**Here's the bottom line:**

If you're an Australian tradie — plumber, sparky, HVAC tech, builder, painter, landscaper, roofer — Sunaiva is the better fit. Not because we're perfect for everyone, but because we're perfect for *you*.

**You need:**

- Calls answered 24/7 (including when you're on the tools or asleep)
- Jobs booked, not just messages taken
- Costs you can predict (flat monthly fee, no per-minute junk)
- Support from people who speak your language and understand Australian trade
- Something that actually works with your existing booking system

**Smith.ai gives you:**

- US-based receptionists who don't understand Australian trade
- Per-minute billing that gets expensive fast
- 2–4 week setup when you need it done today
- Premium pricing with no real advantage for a tradie's workflow

The math is simple. Sunaiva costs roughly **half as much** and does **more of what you actually need**.

You're not running a corporate law firm. You're a tradie who needs calls answered and jobs booked. That's what we built Sunaiva for.

**Get a quote → [Link] | See how it works → [Link]**

---

*Ready to see what Sunaiva can do for your trade business? Get in touch — we'll have you set up in hours, not weeks, and you'll never miss another call.*


Response:
# Competitive Comparison: Sunaiva AI Voice Widget vs Ruby Receptionists

---

## 1. Quick Verdict

**Sunaiva wins for Australian tradies.** Ruby charges US prices with per-minute fees that add up fast on a busy trade site, and their US-based receptionists don't understand Australian terminology, suburbs, or how tradies actually run their businesses. Sunaiva gives tradies 24/7 AI coverage at half the cost, with Australian support and zero surprises on the bill.

---

## 2. Comparison Table

| Feature | Sunaiva AI Voice Widget | Ruby Receptionists |
|---------|------------------------|-------------------|
| **Starting Price** | $197/mo (Starter) | $235/mo (bronze tier) |
| **Per-Minute Charges** | None | $1.25–2.50/min after included minutes |
| **Setup Time** | 30 minutes | 2–4 weeks |
| **24/7 Availability** | ✅ Yes, always on | ✅ Yes, but staffed by humans |
| **Voice Capability** | AI voice, sounds natural | Real human receptionists |
| **AI Intelligence** | Learns from your business, improves over time | None — human-powered |
| **Customisation** | Full voice scripts, business knowledge base | Limited to intake forms |
| **Australian Support** | ✅ Yes, Melbourne-based | ❌ No — US-based only |
| **Integration Options** | Jobber, Housecall Pro, Canva, webhook | Limited CRM integrations |
| **Scalability** | Flat pricing, unlimited calls | Price increases with call volume |
| **Contract Terms** | Month-to-month, no lock-in | 3-month minimum commitment |
| **Industry Focus** | Built for Australian tradies | General US business market |
| **Hidden Costs** | None | Overage fees, potential bill shock |

---

## 3. Where Ruby Receptionists Wins

Let's be fair — Ruby does some things well:

**Human Touch**
Some customers genuinely prefer speaking to a real person, especially for complex or sensitive matters. Ruby's receptionists are trained professionals who can handle nuanced conversations, show empathy, and make judgment calls that AI currently can't match.

**Established Track Record**
Ruby has been around since 2003 and built a strong reputation in the US market. They've handled millions of calls and have refined their processes. For businesses that prioritise proven reliability over cost, this track record matters.

**Complex Query Handling**
If a caller is confused, upset, or has a multi-part request, human receptionists can adapt on the fly. Ruby's service can transfer calls, take detailed messages, and handle situations that require contextual understanding beyond basic booking.

**US Market Maturity**
For American businesses, Ruby is a well-known brand with local support, familiar payment systems, and no language barriers. Their processes are built around US business norms.

---

## 4. Where Sunaiva Wins

Sunaiva has clear advantages for Australian tradies:

**Cost Predictability**
Ruby charges per-minute after the base allocation. A busy plumbing business in Brisbane getting 30 calls a day can easily rack up $150–300/month in overage fees. Sunaiva's flat $197–597/mo means **zero bill shock**, no matter how many calls come in.

**Instant Setup**
Ruby takes 2–4 weeks to onboard — paperwork, training their team on your business, testing. Sunaiva goes live in 30 minutes. You could literally set it up during your lunch break and be taking booked jobs by dinner.

**No Contracts**
Ruby requires a 3-month minimum. Sunaiva is month-to-month. If it doesn't work for your business, you're not locked in. Tradies love this — they're used to no-lock-in terms with their suppliers.

**Built for Tradies**
Sunaiva understands Australian trade businesses. Our AI knows what a "dual checkout" is, understands Australian suburbs and postcodes, knows standard trade terminology, and can handle calls the way a tradie would want them handled. Ruby is learning Australian quirks from scratch with every call.

**Australian Support**
When something goes wrong or you need changes, you talk to Melbourne-based support during AEST hours. No time zone confusion, no "let me check with our US team," no language barriers.

**Telnyx-Powered Reliability**
Sunaiva runs on Telnyx's enterprise voice infrastructure — the same technology big telcos use. It's rock-solid and won't drop calls when your phone lines get busy on a Monday morning after a long weekend.

---

## 5. Cost Analysis: 12-Month Comparison

Here's what a typical Australian tradie actually pays over 12 months.

**Assumptions:**

- Medium-busy trade business (e.g., suburban plumber)
- 25 calls/day average (roughly 750 calls/month)
- Average call duration: 3–4 minutes
- Some calls outside business hours (after-hours emergencies)

### Ruby Receptionists

| Item | Cost |
|------|------|
| Bronze plan base | $235 × 12 = $2,820 |
| Included minutes | ~150 min/mo |
| Actual usage | 2,250 min/mo |
| Overage (2,100 min @ $1.50 avg) | ~$3,150 |
| Setup fee (typically $50–100) | $75 |
| **12-Month Total** | **~$6,045** |

*Note: Ruby tiers up quickly. Once you exceed bronze, you're looking at $400–800+/mo base.*

### Sunaiva

| Item | Cost |
|------|------|
| Pro plan | $397 × 12 = $4,764 |
| Setup | $0 (free) |
| Per-minute charges | $0 |
| **12-Month Total** | **$4,764** |

### The Difference

| Scenario | Ruby | Sunaiva | You Save |
|----------|------|---------|----------|
| 12-month total | ~$6,045 | $4,764 | **$1,281 (21%)** |
| Bill shock risk | High | Zero | Priceless |

**Key insight:** Ruby gets MORE expensive as you get busier. Sunaiva stays flat. For tradies doing 50+ calls a week during bushfire season or summer, Ruby's costs spiral. Sunaiva caps out at $597/mo (Growth plan) no matter what.

---

## 6. Use Case Fit

### Choose Ruby Receptionists if:

- You're a large commercial operation with complex call routing needs (multiple departments, locations)
- Your customers genuinely prefer human interaction and will complain to you if they get AI
- You're based in the US and need US-based receptionists
- Your call handling requires sophisticated multi-step workflows beyond basic booking
- You've got budget that isn't a concern and proven reliability is your #1 priority

### Choose Sunaiva if:

- You're an Australian tradie (plumber, sparky, HVAC, painter, landscaper, roofer, builder)
- You want 24/7 coverage without hiring a receptionist
- You want predictable, flat-rate pricing
- You value instant setup over a long onboarding process
- You want Australian support when things go wrong
- You're budget-conscious and need to watch every dollar
- You're okay with AI handling your bookings (most of your customers will be)

**Bottom line:** Ruby is built for American enterprises with complex needs and deep pockets. Sunaiva is built for Australian tradies who want their phones answered, jobs booked, and their weekends back — without breaking the bank.

---

## 7. Migration Guide: Switching from Ruby to Sunaiva

Thinking of making the switch? Here's what to do:

### Step 1: Check Your Ruby Contract

- Review your agreement for any early termination fees
- Ruby typically requires written notice (email is fine)
- Check if you're in a minimum term — if so, you might want to wait until it expires

### Step 2: Gather Your Business Info

- Your current phone number(s)
- A list of your services and pricing (for the AI knowledge base)
- Your booking system details (Jobber, Housecall Pro, etc.)
- Any specific phrases or instructions you want the AI to use

### Step 3: Set Up Sunaiva (30 minutes)

- Sign up at sunaiva.com.au
- Configure your business profile, services, and availability
- Add your knowledge base (pricing, areas you service, common questions)
- Connect your CRM integration
- Point your existing phone number to the widget (we'll help with this)

### Step 4: The Switch

- **Option A:** Redirect your number to Sunaiva immediately (same-day)
- **Option B:** Get a new Sunaiva number and update your Google Business Profile, website, and adverts over a week
- Cancel Ruby in writing — confirm the final billing date

### Step 5: Test & Refine

- Make a few test calls to hear how it sounds
- Check that bookings appear in your CRM
- Tweak the voice scripts if needed
- After hours one night, call yourself and see what customers experience

**Total migration time:** 1–2 days to full switchover, including the Ruby cancellation notice period.

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## 8. SEO Snippet

**Ruby Receptionists alternative for Australian tradies**

Looking for a Ruby Receptionists alternative for tradies? Sunaiva offers AI voice reception at half the cost — no per-minute fees, no US-based call centres, just 24/7 Australian-made AI that books jobs straight into your existing system. Starting at $197/mo with no contracts.

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## 9. Sales Battle Card

Use these when a prospect mentions they're considering Ruby:

### Point 1: The Cost Trap

> "Here's the thing with Ruby — their base price looks reasonable at $235/mo, but they've got per-minute charges after that. A busy tradie getting 30 calls a day at 3 minutes each? That's easily $500–600/month once you add the overages. We've had tradies come to us with Ruby bills over $800/month. Sunaiva is flat-rate — $197 and you're done, no matter how many calls come in."

### Point 2: The Setup Wait

> "Ruby takes 2–4 weeks to get you live. Paperwork, training their team on your business, testing. You can have Sunaiva running in 30 minutes right now. I'm not joking — you could go from this call to taking your first booked job by this afternoon."

### Point 3: Australian Made, Australian Support

> "Ruby is a great American product, but they're solving for American businesses. Their receptionists don't know what a dual checkout is, they don't know Australian suburbs, and when something goes wrong, you're dealing with US support in a different time zone. Sunaiva is built for Australian tradies, supported from Melbourne, and we've specifically trained our AI on trade terminology. You ring us, you get someone who understands your business."

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## 10. Verdict for Tradies

**Get Sunaiva.**

If you're an Australian tradie running a legitimate trade business — plumbing, electrical, HVAC, painting, roofing, landscaping, bricklaying, carpentry — Sunaiva is the smarter choice:

- **It's half the cost** of Ruby once you factor in per-minute charges
- **It's instant** — no waiting weeks to go live
- **It's predictable** — flat monthly fee, never a surprise bill
- **It's Australian** — support, AI training, and company are all based here
- **It's built for you** — not generic US businesses

Ruby is for companies with complex needs and more budget than sense. Tradies need their phones answered, jobs booked, and their weekends back — without copping a $600/month bill for the privilege.

Sunaiva's $197/mo Starter plan handles most tradies' needs. If you're growing and need CRM integration and more call capacity, the $397/mo Pro plan is still cheaper than Ruby.

**Bottom line:** Ruby overcharges Australian tradies for a US service they didn't ask for. Sunaiva gives you what you actually need — someone (or something) to answer the phone and book the job — at a fair price.

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*Want to see Sunaiva in action? Book a demo at sunaiva.com.au — we can have you live in 30 minutes.*