Response:
# 🎯 HR Consultant for Trades — Partner Pitch Script

**Partner Type:** HR & Compliance Consultant
**Their Clients:** Trade business owners (plumbers, electricians, HVAC, builders, painters, roofers, landscapers)
**Shared Sweet Spot:** Small-to-medium trade companies that need staff AND struggle with missed calls

---

## 1. Research Checklist

Before you reach out, find out:

- [ ] **Who they serve** — What trade niches do they focus on? (e.g., electrical, plumbing, civil?)
- [ ] **Their current service suite** — Do they do recruitment only, or also compliance, training, workplace reviews?
- [ ] **Client volume** — Roughly how many active trade clients do they service? (Even a rough number helps frame the opportunity)
- [ ] **How they deliver** — One-on-one consulting, done-for-you compliance packages, online courses?
- [ ] **Their tone & brand** — Check their website and LinkedIn. Are they formal/corporate or more laid-back and tradie-friendly?
- [ ] **Existing tech** — Do they recommend tools to clients? Any existing partner arrangements with software?
- [ ] **Recent content** — Look for blog posts, LinkedIn updates, or webinars about tradie hiring challenges. This gives you a conversation opener.

**Quick search tip:** Search `"HR consultant for tradies Australia"` + their location, or check their Google Business profile for client reviews mentioning trade types.

---

## 2. Cold Email

**Subject:** Quick question — do your tradie clients ever miss calls from good candidates?

Hi [Name],

Hope you're well. I noticed [Company Name] works with a lot of trade businesses around [location/suburb] — recruitment and compliance, right?

Here's what I'm curious about: when a tradie business finally lands a good apprentice or qualified sparky, how often do they drop the ball simply because they didn't answer the phone? I've heard it's a huge problem — guys on the tools can't answer, and by the time they call back, the candidate's already taken another job.

I'm with Sunaiva — we build AI voice assistants for trade businesses that answer calls 24/7, book jobs, and handle enquiries. It ties in nicely with hiring because it means they never miss a call from a potential new hire (or a client).

Worth a quick 10-minute chat to see if there's a fit?

Cheers,
[Your name]
Sunaiva

*P.S. — No pressure. Just keen to learn more about what you're seeing on the ground with your clients.*

---

## 3. LinkedIn Message (Under 300 Characters)

> Hey [Name], saw you help tradie businesses with hiring and compliance — love the niche. Quick question: do your clients ever miss calls from good candidates because they're on the tools? We built an AI receptionist that solves exactly that. Got 5 mins to chat? No pressure either way 👍

---

## 4. Phone Script — First 30 Seconds

**If they answer:**

> "Hi [Name], it's [your name] from Sunaiva. I hope I haven't caught you at a bad time — I'll be quick.
>
> I saw you work with trade businesses on hiring and compliance, and I wanted to reach out because we built an AI voice assistant that answers calls for tradies 24/7 — books jobs, handles enquiries, the lot.
>
> The reason I'm calling is: most tradie businesses miss calls from potential new hires because they're on the tools. And I'm thinking that might be a gap for some of your clients. Do you think that's something you'd run into?"

**If they ask how you got their number:**

> "I found you through [LinkedIn/search/referral] — hope that's alright. I can take 30 seconds to explain why I'm calling, or if now's not the right time, I'm happy to shoot you an email with some quick details."

---

## 5. Value Proposition — For HR Consultants

### What's in it for them — 30% recurring commission

You get a new revenue stream that pays you every month for as long as your clients use the widget. Zero extra work after the initial referral.

### How it makes their existing offering stronger

| Their Current Offer | + Sunaiva Widget | = Complete Solution |
|---|---|---|
| Help clients hire the right people | → Ensure they never miss a call from a candidate | → No more lost talent |
| Compliance and workplace setup | → Professional 24/7 phone presence that impresses new hires | → Business sounds bigger than it is |
| Recruitment and onboarding | → Automated call handling frees up time for actual hiring work | → Clients can focus on what they do best |

**The pitch:** *"You're already helping these tradies build their teams and stay compliant. We're the missing piece — the bit that makes sure they actually pick up the phone when a good tradie calls."*

### Why their clients will love it

- **Never miss a candidate** — The AI answers, takes a message, and can even book a callback
- **Sounds professional** — Small trade businesses suddenly sound like a big operation to job applicants
- **Cheaper than a receptionist** — Starts at $197/mo, which is a fraction of hiring someone part-time
- **Compliance-friendly** — They can record calls for legal/OH&S purposes if needed
- **Works while they're on the tools** — After-hours and weekend calls from candidates get handled, not lost

---

## 6. Objection Handling

### Objection 1: "My clients already have receptionists / admin support."

**Response:**
> "That's fair — some do. But a lot of the tradies we work with don't have that luxury. They're running 3-4 person crews, and when the boss is on the tools, nobody's answering the phone. That's when a good candidate hangs up and calls the next company. The widget fills that exact gap. And honestly, even clients with admin support love it for after-hours and weekends — that's where the calls really get missed."

---

### Objection 2: "I don't want to recommend something that might not work for my clients."

**Response:**
> "Completely understand — you can't afford to damage your reputation with a dodgy recommendation. Here's what I'd offer: let me do a free demo with 2-3 of your clients — no obligation, no cost to you or them. You can see exactly how it works, and if your clients love it, then we talk partnership. That way you're not recommending anything blind."

---

### Objection 3: "I already have other software partnerships / I'm not looking for more products right now."

**Response:**
> "I hear you — and I'm not asking you to replace anything. This is different. It's not software they have to learn or manage. It's literally a phone number they plug in and it answers their calls. And the reason I'd push back on 'not looking for more' is simple: this pays you 30% every month for doing almost nothing after the referral. It's not a product you have to sell — it's a product your clients are already asking for, and you get paid for pointing them our way."

---

## 7. Commission Calculator

Show them the numbers. Use a scenario based on their actual client base if you know it.

| Clients You Refer | Widget Plan | Monthly Recurring | Your 30% Commission |
|---|---|---|---|
| **10 clients** | Starter ($197/mo) | $1,970 | **$591/mo** |
| **10 clients** | Pro ($397/mo) | $3,970 | **$1,191/mo** |
| **20 clients** | Starter ($197/mo) | $3,940 | **$1,182/mo** |
| **20 clients** | Pro ($397/mo) | $7,940 | **$2,382/mo** |
| **30 clients** | Pro ($397/mo) | $11,910 | **$3,573/mo** |

**The pitch:** *"If even just 10 of your current clients take this up, you're looking at roughly $600–$1,200/month in passive income. And it's recurring — as long as they keep the widget, you keep getting paid."*

---

## 8. Onboarding Offer

To remove friction and get them started fast:

- ✅ **Free demo** — Walk them through the widget live so they can hear what it sounds like for a tradie business
- ✅ **2 free client trials** — Let them pick two clients to trial it at zero cost. No obligation. They see the results, you see the fit.
- ✅ **Dedicated onboarding support** — We'll handle the whole setup (phone number, voice greeting, FAQ training) so they don't lift a finger
- ✅ **Sales one-pager** — We give them a simple PDF they can send to their clients explaining the value in their own branding
- ✅ **Training call** — 30-minute training on how to pitch it to their existing clients (what to say, common questions)
- ✅ **Priority support** — Their referred clients get our white-glove setup team, not self-serve

**Bottom line:** We make it easy for them to look good to their clients. No heavy lifting required.

---

## 9. Follow-Up Sequence

### Touch 1 — Email (Day 1, same day as initial outreach)

Send the cold email from Section 2. Include a brief, relevant insight to stand out.

---

### Touch 2 — LinkedIn (Day 4)

Send the LinkedIn DM from Section 3. Add a reaction to one of their recent posts to increase visibility.

---

### Touch 3 — Email + Value Add (Day 10)

**Subject:** One more thing on tradie hiring + [a relevant insight]

Hi [Name],

Just a quick follow-up on my earlier note. One of our trade clients in [suburb/city] told us last week that they'd lost three good applicants in a month simply because they didn't answer the phone — all three called back two days later and the candidates had already taken other jobs.

It's a problem that keeps coming up, which is why I thought it might be worth a conversation.

If it's not a fit, no worries at all — I just didn't want you to miss out on something your clients might genuinely need.

Cheers,
[Your name]

---

### If no response after 3 touches → Move to warm nurture

Add them to a quarterly newsletter with case studies ("How a Brisbane sparky filled a vacancy using our AI widget") so you stay top of mind without being pushy.

---

## 10. Partnership Tier Recommendation

**Recommended tier: Referral Partner**

**Why:**

- HR consultants typically refer rather than resell — they advise clients, they don't sell software day-to-day
- They're not looking to white-label or manage widget accounts
- The 30% commission is generous enough to make referral worthwhile without requiring them to do sales
- It keeps the relationship simple: they point clients our way, we handle everything else

**If they want more:** If they have a large client base (50+) and want to bundle it into their own service packages, upgrade them to a **Reseller Partner** (higher commission, account management).

---

## Quick-Reference Pitch Deck (1-Pager)

If they want something to share with their team or forward to a colleague, here's the skeleton:

> **Sunaiva + [Consultant Name] Partnership**
>
> **What we do:** AI voice assistants that answer calls for trade businesses 24/7 — book jobs, handle enquiries, never miss a call.
>
> **Who it's for:** Plumbers, electricians, HVAC techs, builders, painters, roofers, landscapers.
>
> **Why your clients need it:** They miss calls from good candidates because they're on the tools. The widget answers every call professionally.
>
> **What you get:** 30% recurring commission on every client you refer.
>
> **Example:** 15 clients × $197/mo = $885/month passive income.
>
> **What's included:** Free demo, free client trials, white-glove setup, dedicated support.
>
> **Next step:** 10-minute call to walk through a live demo.

---

Want me to adapt any of these sections for a different partner type (e.g., web agency, bookkeeping firm, trade association), or adjust the tone for a specific niche within the trades?


Partner pitch: safety/compliance consultant

Response:
# Partner Pitch Script: WHS/Compliance Consultants

## 1. Research Checklist

Before reaching out, find out:

- **Client base**: How many trade businesses do they currently serve? What trades (plumbers, electricians, builders)?
- **Service model**: Retainer-based or project-based? Monthly/quarterly visits?
- **Their pain points**: Do they struggle to get through to busy tradies? Do their clients complain about admin burden?
- **Existing partners**: Who do they refer work to? Any web designers, marketing agencies?
- **Their online presence**: Website, LinkedIn, any content marketing?
- **Size of firm**: Solo consultant or team? This affects which tier fits.
- **Geographic focus**: Metro, regional, or statewide?

*Quick search: Look at their Google reviews, LinkedIn profile, any podcasts or webinars they've done.*

---

## 2. Cold Email

**Subject:** Quick question about your trade clients

Hi [Name],

Hope you're well. I noticed you work with [trade type] businesses on WHS compliance — that's a solid niche.

I'm with Sunaiva. We build AI voice assistants for tradie websites — basically a virtual receptionist that answers calls, books jobs, and handles enquiries 24/7.

Here's why I'm reaching out: your clients are exactly the tradies who need this. They're on the tools, can't answer the phone, and missing calls from customers.

We pay **30% recurring commission** to partners who refer clients our way. For a consultant with 20 active clients, that's roughly $1,180/month in passive income — forever.

Got 5 minutes to chat about it?

Cheers,
[Your name]
[Phone number]

---

## 3. LinkedIn Message

**DM (under 300 characters):**

Hey [Name], saw you're doing WHS consulting for tradies — good work. Quick question: do any of your clients struggle with missing calls while they're on the job? If so, I've got something that might interest you. 30% commission if they're a fit. Happy to explain over a quick call.

---

## 4. Phone Script (First 30 Seconds)

**If they answer:**

"Hi [Name], it's [your name] from Sunaiva. Hope you're good. I reached out earlier about our AI voice widget for tradie websites — the virtual receptionist thing. I know you're working with [X] trade businesses on WHS, so I thought it might be worth a quick chat. Have you got 2 minutes to hear what we're offering?"

**If they ask what it is:**

"It's an AI voice assistant that sits on a tradie's website. Answers calls when they can't, books jobs, handles enquiries — 24/7. Retail price starts at $197/month. And we pay partners 30% recurring commission on every client they refer."

---

## 5. Value Proposition

### What's in it for them (30% recurring commission)

- **Passive income stream**: Once they refer a client, they earn 30% every month that client stays with us — for as long as they use the widget
- **No extra work**: They don't need to support the product. We handle everything — setup, training, support
- **Real money**: With an average WHS client base of 20-30 businesses, that's $1,180–$1,770/month in recurring revenue

### How it makes their existing offering stronger

- **Complete business solution**: They're already helping tradies stay compliant. Now they can help them stay *available* too
- **One-stop-shop**: Their clients see them as the "business advisor" — this adds another valuable service without them lifting a finger
- **Sticks clients in**: Adding value like this makes it harder for competitors to poach their consulting work

### Why their clients will love it

- **Never miss a job again**: Tradies tell us they lose 2-3 jobs a week from missed calls. At $300/job, that's $600/week lost
- **24/7 without a receptionist**: Costs less than a part-time admin person
- **Book jobs while on the tools**: The AI handles the booking, sends confirmations, collects details

---

## 6. Objection Handling

### Objection 1: "I don't want to sell something that's not my service"

**Response:**
"Yeah, I get that — you're a consultant, not a salesperson. Here's the thing though: you're not selling anything. You just say, 'Hey, I came across this for tradies who are losing calls — might be worth a look.' That's it. If they're interested, we do the rest. You just send them our way and we handle the whole sale and setup. You're adding value to your existing clients without doing any heavy lifting."

### Objection 2: "My clients are happy — they don't need this"

**Response:**
"Look, maybe they don't. But here's what I hear from tradies all the time: they *know* they're missing calls, they just haven't found a solution that works. The ones who sign up with us wish they'd done it sooner. And honestly, if your clients are happy, that's great — this is just another tool in your back pocket. When one of them inevitably complains about missing calls, you can say, 'Actually, I know a bloke who can help with that.' That's all this is — being the guy with the solution."

### Objection 3: "I already refer work to a web designer/marketer"

**Response:**
"No worries — look, we're not competing with them. We're a voice product, not a website product. If anything, this makes their job easier — the tradie gets more leads from their site, they stick around longer, the website does more heavy lifting. This is complementary. And honestly, the more trusted advisors pointing tradies our way, the better. It's a rising tide thing."

---

## 7. Commission Calculator

Here's the money. Show them this table:

| **Clients Referenced** | **Monthly Widget Revenue** | **Your Commission (30%)** |
|------------------------|----------------------------|---------------------------|
| 5 clients | $985/mo | $295/mo |
| 10 clients | $1,970/mo | $591/mo |
| 20 clients | $3,940/mo | **$1,182/mo** |
| 30 clients | $5,910/mo | **$1,773/mo** |
| 50 clients | $9,850/mo | **$2,955/mo** |

**The math:**

- Starter widget: $197/mo → you earn $59/mo per client
- Pro widget: $397/mo → you earn $119/mo per client
- Growth widget: $597/mo → you earn $179/mo per client

If just half of their existing clients sign up for the Starter plan, that's an extra $600/month. Forever. And they don't do a thing except make an introduction.

---

## 8. Onboarding Offer

When they agree to partner with us, here's what they get **free**:

- **Dedicated partner account manager**: One point of contact for any questions
- **Custom referral link**: Track every client who signs up through them
- **Demo account**: They can show the widget to their clients in real-time
- **One-page partner flyer**: Branded PDF they can email to their client list
- **Pitch deck**: Leave-behind they can use if they want to mention us in meetings
- **Priority support**: Their referred clients get fast-tracked onboarding
- **No minimums**: Refer one client or 100 — commission kicks in from day one

**What we need from them:**

- An introduction email to their client list (we'll write it)
- Or a mention in their next newsletter/portal

That's it. We do the rest.

---

## 9. Follow-Up Sequence

### Touch 1: Initial outreach (Email + LinkedIn)

Sent same day. Pitch the value, mention the commission.

### Touch 2: Follow-up (3–4 days later)

**Email Subject:** Quick follow-up — AI receptionist for tradies

Hi [Name],

Just following up on my earlier note. No stress if it's not relevant, but if you do have clients who are constantly missing calls (and let's be honest, that's most tradies), this could be a nice little add-on for you.

If you're curious, I'm happy to jump on a 10-minute call. Or even just send through some info you can forward to clients.

Either way, no pressure.

Cheers,
[Your name]

### Touch 3: Value-add touch (7–10 days later)

**Email Subject:** Saw this today — tradie lost $2,400 from missed calls

Hi [Name],

This story came across my desk and thought of you: a plumber in [their area] told us he lost about $2,400 last month from calls he missed while on jobs. That's not unusual — most tradies we talk to say the same thing.

We installed the widget for him last week. Already booked 3 jobs he would've otherwise lost.

Anyway, just thought I'd share. If any of your clients bring up the "I need to answer more calls" problem, you know who to send.

Cheers,
[Your name]

**After 3 touches, go to phone or move to "nurture" list (quarterly check-in).**

---

## 10. Partnership Tier Recommendation

For a WHS/compliance consultant, here's what I'd recommend:

| **Tier** | **Best Fit** | **Why** |
|----------|--------------|---------|
| **Referral** | Solo consultants with <10 clients | Simple. They refer, they get paid. No obligations. |
| **Reseller** | Established consultants with 20+ clients | They actively promote it to their client base. We give them marketing materials. |
| **White-Label** | Larger firms with teams | Too much overhead for most WHS consultants. Skip unless they ask. |

**My recommendation:** Start with **Referral** tier. It's the lowest barrier, they can test it with a few clients, and if it takes off, we can upgrade to Reseller. Most WHS consultants won't need White-Label — they're not in the tech business.

If they have an existing client portal or newsletter, the Reseller tier makes sense because they'll be actively promoting it. But let them choose.

---

## Quick Summary

**The pitch in one sentence:**

"You already help tradies stay compliant — now you can help them stay available too, and earn 30% recurring commission for every client who signs up."

**Remember:** You're not asking for a favour. You're offering them a revenue stream that costs them nothing except a 30-second introduction. They win. Their clients win. You win.


Response:
# Sunaiva Partner Pitch Script: Finance Brokers

## 1. Research Checklist

Before reaching out to any finance broker, gather this intel:

- **Client base**: How many tradie clients do they currently service? What's their mix (plumbers, sparkies, tilers, landscapers)?
- **Current partners**: Who else refers business to them? Any existing tech partnerships?
- **Service model**: Do they offer holistic business advice or stick purely to finance? Any admin/operations support?
- **Social presence**: Check their LinkedIn and Facebook for client testimonials, content themes, and engagement levels
- **Geography**: Which suburbs/regions do they primarily serve? (Helps you mention local tradie pain points)
- **Recent activity**: Any new hires, awards, or office expansions? (Use as warm opener)

**Where to find this**: Their website, LinkedIn company page, Google reviews, any podcasts or local news features.

---

## 2. Cold Email

**Subject: Add 30% recurring revenue to your broker business?**

Hi [Name],

Quick question — how many of your tradie clients miss calls while they're onsite?

Here's the thing: tradies are flat out on the tools. A missed call = lost job. That's why we've built Sunaiva — an AI voice assistant that answers their calls, books jobs, and handles enquiries 24/7.

We're looking for finance brokers who've got strong tradie relationships to partner with us. You'd refer your clients our way, we handle everything else, and you earn 30% recurring commission for every widget you place.

20 clients on our starter plan = $1,182/month in passive income.

Got 5 minutes to chat about it?

Cheers,
[Your name]

**Word count: 148**

---

## 3. LinkedIn Message

**Under 300 characters (strict):**

> Hey [Name] — do your tradie clients ever miss calls when they're on the tools? We built an AI receptionist for tradies that books jobs while they work. Partner with us = 30% recurring commission. Happy to show you how it works in 5 mins. 👍

**Character count: 274**

---

## 4. Phone Script (First 30 Seconds)

**When they answer:**

"Hi [Name], it's [your name] from Sunaiva. Hope you're going well.

Quick reason for calling — I noticed you work with a lot of tradies around [suburb/region] on their vehicle and equipment finance. That's actually our perfect customer.

We've built an AI voice assistant that answers calls and books jobs for tradies while they're on the tools. We're looking to partner with brokers like yourself — you'd refer us to your clients, we do all the work, and you earn 30% recurring commission every month.

I can show you the numbers in about 3 minutes. Have you got a quick sec, or should I book you for 10 minutes later this week?"

---

## 5. Value Proposition

### What's in it for them (30% recurring commission)

This is **pure passive income**. They refer a client once, and they get paid every month that client stays with Sunaiva. No follow-up calls, no support tickets, no invoicing. Just revenue.

**Numbers**:

- 10 clients × $197/mo = $591/mo
- 20 clients × $197/mo = $1,182/mo
- 30 clients × $397/mo (Pro plan) = $3,573/mo

### How it makes their existing offering stronger

Finance brokers already help tradies with the **big purchases** — utes, trucks, excavators, tools. Now they can offer something that **protects the income** those purchases generate.

They become a **one-stop business advisor**, not just a lender. That's a stronger relationship, more referrals, and better client retention.

### Why their clients will love it

Tradies don't want to answer the phone when they're covered in mud or up a ladder. But every missed call is a missed job.

Sunaiva answers when they can't, books the job, collects the details, and sends it through. It's like having a receptionist — without the wages.

**Real scenario**: Sparky in Moorabbin is rewiring a kitchen. Customer calls about a switchboard upgrade. Sunaiva takes the message, books the job, texts the tradie. He finishes the job, sees the lead, and calls the customer back that afternoon. **Job secured. No missed opportunity.**

---

## 6. Objection Handling

### Objection 1: "I don't want to sell tech to my clients"

**Response:**
"I get it — you're a finance broker, not an IT sales guy. But here's the thing: you don't have to sell anything. You just say, 'Hey, there's this thing I recommend for my clients — handles your calls when you're onsite.' We do the demo, the setup, the onboarding. You just pass them over and collect the commission. It takes you about 90 seconds of effort per client."

### Objection 2: "My clients are happy — they don't need this"

**Response:**
"That's great that they're doing well. But ask yourself this — how many jobs have they missed because they couldn't answer the phone? One missed call a week at $500 average job value = $26,000 in lost revenue per year. For $197/month, they're covered 24/7. It's not about being unhappy — it's about being smarter."

### Objection 3: "I already have referral partners / don't need more revenue streams"

**Response:**
"I hear you — and look, this isn't about replacing anything you're doing. It's pure upside. You've already built the relationship with these tradies. We're just giving you a way to monetise that relationship on the backend without doing any extra work. 30% recurring, for life. That compounds over time. Most of our partners hit $1k/month within 12 months with just 20 active referrals."

---

## 7. Commission Calculator

**Show them this directly:**

| Clients | Plan | Monthly Revenue | Your Commission (30%) |
|---------|------|-----------------|----------------------|
| 10 | Starter ($197) | $1,970 | **$591/mo** |
| 20 | Starter ($197) | $3,940 | **$1,182/mo** |
| 30 | Pro ($397) | $11,910 | **$3,573/mo** |
| 50 | Growth ($597) | $29,850 | **$8,955/mo** |

**The pitch:**
"If even half your current client base (let's say 30 tradies) signs up on Pro at $397/month — that's **$3,573/month** in recurring passive income. For doing absolutely nothing after the referral."

---

## 8. Onboarding Offer

Here's what you do for them to get started:

- **Free demo**: Walk through the widget live so they see exactly what their clients get
- **One-pager**: Branded PDF they can send to clients (you handle the design)
- **Referral link**: Unique link so every client is tracked back to them automatically
- **No commitment**: They refer who they want, when they want. No quotas, no minimums
- **Dedicated support**: Direct line to you for any questions
- **First 3 clients free**: If they sign up their first 3 clients, you waive the setup fee

**What you need from them**:
Just a list of 5-10 clients they'd be happy to refer. That's it.

---

## 9. Follow-Up Sequence

**Touch 1 — Day 0: Initial email/call**
(Use the cold email or phone script above)

**Touch 2 — Day 4: Value add**

> Subject: Tradies + missed calls = lost revenue
>
> Hi [Name],
>
> Just following up on my last msg re: Sunaiva.
>
> Quick stat: 58% of tradies we talk to say they miss at least 2 calls a week while on the job. That's $50k+ in lost work annually.
>
> The widget fixes that. And the beauty is — it's completely hands-off for you. You refer, we do the rest.
>
> Still happy to jump on a 5-min call if you want to see it in action.
>
> Cheers,
> [Your name]

**Touch 3 — Day 11: Social proof + low-pressure close**

> Subject: Quick question
>
> Hey [Name],
>
> No worries if now's not the right time — just one thing.
>
> We've just signed up [Broker X] in [Suburb] as a partner. He's already got 12 clients using the widget.
>
> If you're curious, I'm happy to send over a quick demo video. No pressure at all — just think it might be a good fit given the tradies you work with.
>
> Let me know either way.
>
> Cheers,
> [Your name]

---

## 10. Partnership Tier Recommendation

**Recommended tier: Referral Partner**

For a finance broker, this is the right fit. Here's why:

| Tier | Commitment | Commission | Best For |
|------|-----------|------------|----------|
| Referral | Low — just send leads | 30% recurring | **Finance brokers** ✅ |
| Reseller | Medium — actively sell + invoice | 35% +Markup potential | Web agencies, marketing firms |
| White-Label | High — rebrand as their own | Custom pricing | Large franchises, dealer networks |

**Why Referral Partner works for brokers:**

- They don't want to manage invoicing or support
- They already have clients — they just need to mention it
- 30% is strong enough to make it worth their while
- No exclusivity — they can still work with whoever they want
- They can scale up to Reseller later if they want to get more involved

---

## Quick-Reference Summary

- **Lead with the money**: 30% recurring, passive income
- **Keep it simple**: They refer, we do the work
- **Use their language**: Tradies, on the tools, missed calls, lost jobs
- **Show the math**: $1,182/mo with just 20 clients
- **No pressure**: This is upside, not a favour

---

*Ready to use as-is or tweak for your specific territory. Want me to adapt this for a different partner type (e.g., accounting software, trade suppliers)?*


Partner pitch: commercial cleaning company

Response:
# Partner Pitch Script: Commercial Cleaning Companies

You're offering these guys recurring revenue for introducing their clients to something that solves a real problem they already understand — missed calls, lost jobs, no after-hours coverage. Cleaners get it because they live it.

---

## 1. Research Checklist

Before reaching out, find out:

- **Company name, location, and size** — How many cleaning crews? What suburbs do they service?
- **Who owns/runs it** — Founder, manager, or franchisee? Name and role.
- **Who are their clients** — Offices, warehouses, medical centres, schools? This tells you their client profile.
- **Current marketing approach** — Do they refer to other tradies? Any joint ventures?
- **Any existing tech tools** — Do they use job management software (Simpro, ServiceM8, etc.)?
- **Their pain points** — Search for reviews mentioning missed calls, booking hassles, or staff issues.
- **LinkedIn profile** — Check their activity and connections.
- **Website** — See how they position themselves and who they target.

---

## 2. Cold Email

**Subject:** Easy extra revenue for your cleaning clients?

Hi [Name],

I run partner development at Sunaiva — we build AI voice assistants for service businesses.

Here's the pitch: We pay 30% recurring commission every time you refer a client to us. That's $59–$179/month per client, for as long as they stay with us.

Your clients probably cop missed calls and lose jobs after hours — same problem tradies face. Our widget answers their phone 24/7, books the job, and sends them the details.

No extra work on your end. We handle the sales and setup.

If you're open to a quick 10-min chat, happy to show you how it works.

Cheers,
[Your name]
Sunaiva — 0481 XXX XXX

*(148 words)*

---

## 3. LinkedIn Message

**DM version (298 characters):**

> Hey [Name], quick idea — we pay 30% recurring commission to partners who refer their cleaning clients to us. $59–$179/mo per client, passive income. Your clients deal with missed calls all the time — this solves it. Happy to show you how it works in 10 mins. Let me know if you're keen?

---

## 4. Phone Script

**First 30 seconds — if they answer:**

"Hi [Name], it's [your name] from Sunaiva. I hope I'm catching you at a good time?

Quick background — we build AI voice assistants for service businesses (think tradies, cleaners, anyone who takes phone calls for jobs). We've got a partner program where we pay 30% recurring commission every time you refer a client to us.

I noticed you service [suburb/client type] and thought your clients might benefit from never missing a call. Do you have 5 minutes to hear how it works?"

---

## 5. Value Proposition

### What's in it for them (30% recurring commission)

- **Passive income stream** — They refer clients, we do the rest. Every month that client stays, they get paid.
- **No extra workload** — No onboarding, no support, no invoicing. Just send us the lead.
- **High-ticket, long-term returns** — Our plans range from $197–$597/mo. At 30%, that's $59–$179 per client, every month.

### How it makes their existing offering stronger

- **Adds value to their client relationships** — They become more than just a cleaner; they introduce smart tools that make their client's life easier.
- **Differentiation** — Competitors just clean floors. These guys can say, "We also hook you up with 24/7 booking so you never miss a dollar."
- **Cross-sell opportunity** — If their client loves the widget, they come back to the cleaning company for more services.

### Why their clients will love it

- **Never miss a call** — Office cleaning clients often miss calls outside business hours. The AI answers immediately.
- **Book jobs while they sleep** — The widget handles enquiries 24/7 and books straight into their calendar.
- **Cheaper than a receptionist** — $197/mo vs $3,000+ for a part-time admin.

---

## 6. Objection Handling

### Objection 1: "I don't really refer my clients to other businesses."

**Response:**
"Completely get it — I'm not asking you to become a salesperson. Here's how it works in practice: if a client mentions they're struggling with missed calls or can't handle enquiries after hours, you just say, 'We know a guy who solves that — want me to connect you?' That's it. We're not asking you to cold-call or pitch. Just a natural word-of-mouth mention when the problem comes up."

### Objection 2: "My clients are small — they won't want this tech."

**Response:**
"Actually, that's who needs it most. Small cleaning businesses are running lean — they can't afford a receptionist, so they miss calls after hours or on weekends. That's lost revenue. Our widget costs less than a part-time admin and works 24/7. For a small op, that's a massive win. And it's dead simple — no training needed."

### Objection 3: "How do I know you'll actually pay the commission?"

**Response:**
"Fair question. We pay monthly via direct deposit or PayID — whatever works for you. You'll get a statement every month showing active clients and what you're owed. There's no minimum threshold, no waiting periods. Once the client is live, you're on the commission from day one. We're set up to make this easy — we're building a long-term partner network, not one-off deals."

---

## 7. Commission Calculator

Here's the math. Show them this:

| Clients Referred | Plan Level | Monthly Recurring | Your Commission (30%) |
|------------------|------------|-------------------|----------------------|
| 5 | Starter ($197) | $985 | $296/mo |
| 10 | Starter ($197) | $1,970 | $591/mo |
| 20 | Pro ($397) | $7,940 | **$1,182/mo** |
| 20 | Growth ($597) | $11,940 | **$1,782/mo** |
| 30 | Mixed (avg $330) | $9,900 | **$2,970/mo** |

**The pitch:** "Even referring just 10 clients on our Starter plan gets you nearly $600/month passive. Do that with 20 clients on Pro, you're over $1,100. And the beauty is — it keeps paying as long as they stay with us."

---

## 8. Onboarding Offer

When they sign up, here's what they get:

- **Dedicated partner account manager** — Single point of contact for any questions.
- **Custom referral link** — Track exactly which clients came from them.
- **Demo access** — Full access to the widget so they can see it in action and demo it to their clients.
- **Sales one-pager** — Branded PDF they can send to clients explaining the value.
- **Zero-setup referral process** — Just send us the client contact. We handle the rest — pitch, demo, onboarding.
- **First referral bonus** — $50 credit or first month commission waived for their first referral.

---

## 9. Follow-Up Sequence

### Touch 1: Initial outreach (Email + LinkedIn)

- Send cold email + LinkedIn DM on the same day.
- Wait 3 days.

### Touch 2: Follow-up email

**Subject:** Quick follow-up — partner revenue

Hi [Name],

Just circling back on the partner program email I sent a few days ago.

No pressure at all — just wanted to flag that there's no cost or commitment to join. It's purely a revenue opportunity for referrals you already make.

Let me know if it's not a fit — happy to keep you posted if anything changes on our end.

Cheers,
[Your name]

### Touch 3: Phone call + final email

- Call on day 10 (approx 2 weeks after first touch).
- If no answer, leave a voicemail: "Hi [Name], it's [your name] from Sunaiva — just following up on the partner program email. Give me a shout if you're keen to chat. Cheers."
- Send final email same day:

**Subject:** Last one from me on this

Hi [Name],

I've tried reaching you a couple of times about our partner program — no stress at all.

If it's not the right time, I completely understand. I'll keep you on the list for future updates.

Otherwise, here's my number: 0481 XXX XXX if you want to chat.

Cheers,
[Your name]

---

## 10. Partnership Tier

**Recommended tier: Referral Partner**

For a commercial cleaning company, **Referral Partner** is the right fit:

- **Why:** They run crews and service small-to-medium clients. They understand the pain of missed calls and can naturally mention the widget when clients bring it up. They don't need to resell or white-label — they just need an easy way to refer and get paid.
- **Commission:** 30% recurring (standard for Referral).
- **What they get:** Custom link, dashboard, monthly payouts, sales collateral.
- **Future upgrade path:** If they prove to be a top referrer (15+ clients), they can move to Reseller for higher commissions and more support.

---

## Quick-Reference Summary

| Section | Key Takeaway |
|---------|--------------|
| **Research** | Find their client type, size, and any existing tech. |
| **Email** | Under 150 words. Lead with revenue, not features. |
| **LinkedIn** | Under 300 chars. Punchy, benefit-focused. |
| **Phone** | 30 seconds max. Who we are + what's in it for them. |
| **Value Prop** | Passive income, no extra work, client win. |
| **Objections** | "I don't refer" / "Clients too small" / "Won't get paid." |
| **Commission** | 20 clients x $397 x 30% = $1,182/mo. |
| **Onboarding** | Account manager, demo access, zero-setup referrals. |
| **Follow-Up** | Email → Follow-up → Phone/Email. 2-week window. |
| **Tier** | Referral Partner (30% commission, easy fit). |

---

You're not asking for a favour. You're offering them money. The cleaning company understands service business pain — missed calls, lost jobs, no after-hours coverage. They get it. Your job is to make the referral easy and the money clear.


Partner pitch: property management company

Response:
# Sunaiva Partner Pitch Script: Property Management Companies

---

## 1. Research Checklist

Before reaching out, gather this intel:

- **Company size**: How many properties do they manage? (50+ = mid-tier, 200+ = enterprise)
- **Current trade network**: Do they have an in-house maintenance team or use external contractors?
- **Client base**: Are their clients landlords, real estate investors, or body corporates?
- **Tech stack**: What property management software do they use? (PropertyMe, Console, Palace, etc.)
- **Pain points**: Search for reviews mentioning "tradies hard to find," "maintenance delays," "after-hours calls"
- **Decision maker**: Who's in charge of contractor relationships? Property Manager? Operations Manager? Owner?
- **Existing partnerships**: Are they already offering tech solutions to their landlords?
- **Social presence**: Check their LinkedIn and Facebook for content about tradies, maintenance, or client wins

**Quick win**: Set a Google Alert on their company name for 2 weeks before outreach.

---

## 2. Cold Email

**Subject Line**: [Their Company] + passive income from your tradie network?

Hey [Name],

Quick question — how many tradies do you use each month for maintenance jobs across your properties?

I'm with Sunaiva. We build AI voice assistants that answer calls, book jobs, and handle enquiries 24/7 — think of it as a receptionist that never sleeps, costs $197/month, and works for tradies on your books.

Here's the thing: we're looking for property managers who'd like to offer this to their trade contractors — and earn 30% recurring commission every month those tradies stay with us.

If you're open to a 10-minute chat about adding a revenue stream to your existing network, let me know.

Cheers,
[Your Name]
Sunaiva

---

## 3. LinkedIn Message

**Character count**: 287 (under limit)

Hey [Name] — noticed you run [Company] and work with tradies daily. Quick thought: we're paying property managers 30% recurring commission every month for introducing us to their trade contractors who use our AI receptionist.

$197/mo widget, costs them less than a part-time admin. Zero effort on your end after the intro. Keen to chat 5 mins?

---

## 4. Phone Script (First 30 Seconds)

**If they answer**:

"Hi [Name], it's [Your Name] from Sunaiva. Hope I'm catching you at a good time.

I reached out over email about our partner program — basically, we pay a 30% ongoing commission to property managers who introduce us to the tradies they use for maintenance work.

I know you're busy, so I'll keep this quick: would you be open to a 10-minute call this week to see if it's a fit? No pressure, just want to show you the numbers."

**If they ask what Sunaiva is**:
"We're the AI voice widget that answers calls for tradies — books jobs, handles enquiries, 24/7. Like a receptionist that never takes a day off."

---

## 5. Value Proposition for Property Managers

### What's In It For Them: 30% Recurring Commission

- **Passive income**: They introduce tradies once, get paid every month that tradie stays on our platform
- **No overhead**: We handle sales, support, onboarding — they just make the intro
- **Scalable**: More tradies in their network = more commission, with zero extra effort

### How It Makes Their Existing Offering Stronger

- **Faster maintenance turnaround**: Their tradies don't miss calls from tenants, jobs get booked faster
- **Happier landlords**: Less "why isn't this fixed yet?" complaints because jobs get logged immediately
- **Competitive edge**: They're the property manager who actually helps tradies run their business better — not just the one who calls when something breaks
- **Retention tool**: Tradies who succeed stay in business — and stay on their books

### Why Their Clients (Landlords/Investors) Will Love It

- **Quicker repairs** = fewer complaints = longer tenant stays = less void periods
- **Professionalism**: Their tradies answer the phone like a real business, not a bloke on a job site
- **Peace of mind**: Calls get answered at 11pm when a pipe bursts, not three days later

---

## 6. Objection Handling

### Objection 1: "We don't manage tradies — we just call them when we need them."

**Response**:
"That's fair — and look, we're not asking you to manage them. But you clearly have a list of tradies you call regularly. Even if it's just 10-15 reliable tradies you use, that's potentially $600-900/month in commission for doing nothing more than sending them our way.

And honestly? The tradies who are easiest to deal with — the ones who answer the phone and show up — those are the ones you want to keep. This tool helps them do that. So it's a win for you too."

---

### Objection 2: "Our tradies won't want this. They're old-school."

**Response**:
"I hear that a lot — and look, some tradies are definitely resistant. But here's what we've found: the ones who run their own business, who want more jobs, who want to sound professional — they get it immediately.

And honestly? The ones who won't adapt... they're probably not growing their business anyway. We're targeting the tradies who want to scale. Your best tradies, basically.

Plus, there's no cost to them to try it. $197/month, and if they hate it, they can leave. No lock-in contracts."

---

### Objection 3: "I don't have time to be a salesperson."

**Response**:
"I get it — you're not a salesperson, you're a property manager. That's exactly why this works.

Here's all we're asking: give us the contact details of 5 tradies you use regularly. We'll do the rest — we'll call them, do the demo, handle everything. You just make the intro, and then we pay you 30% every month those tradies stay with us.

You're not selling anything. You're just saying, 'Hey, check this out — it might help your business.' And if they sign up, you get paid. That's it."

---

## 7. Commission Calculator

Show them the math. Use their actual numbers where possible.

| Scenario | Tradies Referred | Avg. Plan | Monthly Revenue | Your 30% Commission |
|----------|------------------|-----------|-----------------|---------------------|
| **Conservative** | 10 | $197 (Starter) | $1,970 | **$591/mo** |
| **Realistic** | 20 | $297 (Blended avg) | $5,940 | **$1,782/mo** |
| **Optimistic** | 40 | $397 (Pro) | $15,880 | **$4,764/mo** |

**Script**:
"Look, I don't know your exact numbers, but let's say you refer even just 10 tradies who stick around. That's nearly $600 a month in passive income — for an email introduction. Over a year, that's over $7,000. And it keeps growing as you add more tradies."

---

## 8. Onboarding Offer

When they agree to partner, here's what they get:

✅ **Dedicated partner portal** — track referrals, commissions, and payouts in real-time

✅ **Co-branded email templates** — ready-to-send emails to their tradie network

✅ **Personalised landing page** — unique link they can share: `sunaiva.com/partners/[theircompany]`

✅ **5 free widget accounts** — they can use Sunaiva themselves, or give to their best tradies as a perk

✅ **Priority support** — dedicated partner manager, same-day responses

✅ **Zero upfront cost** — they don't pay anything to join

✅ **No sales quotas** — we're grateful for every intro, no minimums

---

## 9. Follow-Up Sequence

### Touch 1: Initial Email (Day 0)

Sent with cold email template. No response? Move to Touch 2.

---

### Touch 2: LinkedIn Connection + Message (Day 3)

**Connection request message**:
"Hi [Name], connected here — sent you an email earlier about our partner program for property managers. Would love to chat if it's relevant to your network."

**If connected**: Follow up with the LinkedIn message from Section 3.

---

### Touch 3: Value-Add Email (Day 7)

**Subject**: Quick question — who handles your after-hours maintenance calls?

Hey [Name],

One more quick note — a lot of the property managers we talk to mention the same headache: after-hours calls.

Either tenants can't reach anyone, or they're calling the property manager directly at 10pm because the tradie didn't answer.

Our AI widget solves that — it answers 24/7, books the job, and texts the tradie. No missed calls, no angry tenants.

If it's not a fit for your network, no dramas — just letting you know it's here.

Cheers,
[Your Name]

---

### Touch 4: Break-Up Email (Day 14)

**Subject**: Last one from me on this one

Hey [Name],

I'll stop chasing — clearly not the right time, and that's fair.

If things change or you think of any tradies who might benefit, just reply to this email and I'll get you sorted.

All the best with the property management — I know it's a busy space.

Cheers,
[Your Name]

---

## 10. Partnership Tier Recommendation

For property management companies, here's what fits:

| Tier | Fit for Property Managers? | Notes |
|------|---------------------------|-------|
| **Referral Partner** | ✅ **Recommended** | Lowest barrier, simplest. They refer tradies, we pay commission. No minimums, no commitments. |
| **Reseller Partner** | ⚠ Maybe | If they want to actively sell Sunaiva as part of their service. Requires sales capability they likely don't have. |
| **White-Label Partner** | ❌ No | Overkill. They don't need to rebrand our product — they're just making intros. |

**Recommendation**: Start them as a **Referral Partner**. Keep it simple. If they prove to be a top referrer (20+ tradies), upgrade them to Reseller with a custom landing page and priority positioning.

---

## Quick-Reference Summary Card

**For your eyes only — use in the call:**

> Property managers have an untapped network of tradies they already use. We're offering 30% recurring commission — forever — for every tradie they introduce who signs up. They do nothing but make intros. We handle everything else. Even 10 tradies = $600/mo passive income.

---

*Ready to adapt this for a specific property management company? Give me their name and I'll personalise the approach.*


Response:
# Real Estate Partner Pitch Script

## Sunaiva Partner Sales Playbook

---

## 1. Research Checklist

Before reaching out to any real estate agency, gather this intel:

- **Their suburb/area** — Know their patch. "Hi, I see you work across the Inner West" shows you've done your homework
- **Recent sales listings** — Check their recent property sales. Look for renovation-ready homes or properties they've sold
- **Agent's name & role** — Is it the principal? A sales agent? BD manager?
- **Their current trade referrals** — Do they have a "preferred tradie" list? Ask on the call
- **Social proof** — Any awards, reviews, or recent press?
- **Agency size** — How many agents? This helps calibrate your commission numbers
- **Their website** — Look for any existing "partners" or "recommended suppliers"

> **Pro tip:** Spend 5 minutes on Domain/Realestate.com.au and their Google Reviews before any outreach. It pays off.

---

## 2. Cold Email

**Subject:** Quick question about your renovation referrals

Hi [Name],

I'm reaching out because we help tradies capture more work through their websites — specifically, an AI voice assistant that answers calls and books jobs 24/7.

I noticed your agency refers tradies to homeowners prepping properties for sale. Here's the thing: those tradies you're recommending? They're likely missing half their calls while they're on the tools.

We give them a voice AI that never misses a call and books jobs while they're busy — so your clients get a better experience, and those tradies can actually handle the volume you're sending them.

Would a 30% recurring commission on every widget you refer interest you? Roughly $60-$180 per client, per month, for doing nothing once you make the intro.

Happy to jump on a 10-minute call to show you how it works.

Cheers,
[Your name]
Sunaiva

---

## 3. LinkedIn Message

> **Character count: 287**

Hey [Name] — quick thought: you already recommend tradies to your sellers. Right now, you're doing that for free.

We give tradies an AI receptionist that books jobs while they're on the tools — so they actually handle the work you send them. And you get 30% recurring commission every month they stay on.

Silent partnership. Passive income. If that sounds useful, happy to chat for 5 mins.

---

## 4. Phone Script

**First 30 seconds:**

"Hi [Name], it's [your name] from Sunaiva. Quick question — do you currently recommend tradies to homeowners who are prepping their place for sale?"

[Wait for answer]

"Cool, yeah that's what I thought. Here's the thing — those tradies you're sending work to? They're probably missing half their calls while they're out on jobs. Our product is an AI voice assistant that answers their phone 24/7 and books jobs automatically. So your clients get a tradie who actually picks up, and we pay you 30% commission every month that tradie stays with us."

[Pause. Let them process.]

"I've got a quick 10-minute demo if you're interested — shows you exactly how it works and what the commission looks like. No pressure either way."

---

## 5. Value Proposition

### What's in it for them: 30% recurring commission

Real estate agents already do the favour of recommending tradies. Now they get paid for it.

- Every tradie they refer = $59-$180/month passive income
- No extra work after the initial introduction
- Commission pays out monthly, forever (as long as the tradie stays a customer)

### How it makes their existing offering stronger

When agents recommend a tradie who has Sunaiva, something changes:

- **The tradie actually answers the phone** — No more frustrated sellers calling back saying "he never got back to me"
- **Jobs get booked faster** — The AI handles the enquiry immediately, even at 7pm
- **The agent looks good** — Their referral actually converts. Happy seller, happy agent, repeat business

### Why their clients will love it

> "We sent Dave the sparky to Mary from [suburb]. Three weeks later, Mary listed her house with us because we made the whole renovation process painless."

That's the story real estate agents want to tell. Sunaiva helps tradies deliver on the promise — which makes the agent look like a legend.

---

## 6. Objection Handling

### Objection 1: "I already have tradies I recommend. Why would they need this?"

**Response:**
"That's exactly the point — you're already doing them a favour by sending work their way. Most of those tradies are solo operators, working 12-hour days. They miss calls, lose leads, and can't follow up properly. Sunaiva fixes that — and because you're the one who told them about it, you're now getting paid for that referral every month. It's not about replacing what you do. It's about getting paid for what you're already doing."

---

### Objection 2: "I don't want to look like I'm pushing products to my clients"

**Response:**
"I get it — you don't want to come across as a salesperson. Here's how this works in practice: you mention in passing, 'Hey, if you need a sparky, I know a great one who uses this AI system — he'll actually answer his phone.' That's it. You're still being helpful. The tradie pays us, not your client. You're not selling anything — you're making a mate's business better, and getting rewarded for the intro."

---

### Objection 3: "My clients wouldn't use this — they want to talk to a real person"

**Response:**
"This isn't for your clients — it's for the tradie. Your seller calls a plumber because their bathroom's flooded. That plumber is elbow-deep in a pipe under a house in [nearby suburb]. Without Sunaiva, your client's call goes to voicemail and they move on to the next name on the list. With Sunaiva, the AI answers, says "Yeah, we can help — when works for you?" and books the job. Your client gets served. The tradie gets the job. Everyone wins."

---

## 7. Commission Calculator

Use this live with them on the call. Fill in their numbers.

| Scenario | Tradie Clients Referred | Widget Price | Commission (30%) | Monthly Revenue |
|----------|------------------------|--------------|------------------|------------------|
| **Conservative** | 10 clients | $197 (Starter) | $59/mo each | **$590/mo** |
| **Realistic** | 20 clients | $297 (average) | $89/mo each | **$1,780/mo** |
| **Optimistic** | 40 clients | $397 (Pro) | $119/mo each | **$4,760/mo** |

**The pitch:**
"Let's say you refer even just 10 tradies who are currently on your recommended list. At the Starter tier, that's $590/month in your pocket for an intro that takes you 2 minutes. You'd need to sell a lot of houses to make that same money."

---

## 8. Onboarding Offer

When they agree to partner, here's what they get — free:

**Setup (价值 $0)**

- Full demo of the widget — show them exactly what it looks like on a tradie's site
- Custom onboarding PDF they can leave with tradies ("How to explain Sunaiva to your clients")
- A simple one-page "Why Tradie Partners Love Sunaiva" sell sheet they can use

**Training (价值 $0)**

- 15-minute Zoom walkthrough for their team
- Script they can use: "Hey [tradie], we partner with Sunaiva — want me to hook you up?"
- Access to our partner portal where they track referrals and commission

**Support ( Ongoing)**

- Dedicated partner manager for questions
- Marketing assets they can co-brand if they want

> **Your line:** "We make it dead easy. You make the intro, we do everything else."

---

## 9. Follow-Up Sequence

### Touch 1: Day of call — Email with demo link

**Subject:** That widget demo we discussed

Hi [Name],

Thanks for your time today. As promised, here's the demo link: [link]

Quick recap of what we spoke about:

- 30% recurring commission on every tradie you refer
- Passive income — you make the intro, we handle everything else
- No cost to you or your clients

Let me know if any questions come up.

Cheers,
[Your name]

---

### Touch 2: 4 days later — LinkedIn connection + value add

**Message:**
Hi [Name] — hope your week's been good. Just connecting here.

Also, saw [recent property sale / something relevant about their area]. Must be busy on [their patch].

Just flagging — if you want to test the waters with one tradie referral, I'm happy to jump on a quick call with them and show them how it works. No obligation on your end.

Let me know.

---

### Touch 3: 10 days later — The "low-pressure" close

**Subject:** Quick Q — do you have a tradie in mind?

Hi [Name],

Just circling back briefly. No stress at all if this isn't a fit right now.

If there's a tradie you're already planning to refer in the next few weeks, happy to have a quick chat with them first and show them the system. You can see exactly how it works before committing to anything.

Or if you'd rather wait until next quarter, that's totally fine too — just let me know either way so I don't keep pinging you.

Cheers,
[Your name]

---

## 10. Partnership Tier Recommendation

For real estate agencies who refer tradies:

### Recommended Tier: **Referral Partner**

**Why:**

- They're already recommending tradies — no need to resell or manage accounts
- They make money on intro, not on service delivery
- Low effort, passive income model fits their business
- Easy to scale — every new listing = potential new renovation = potential new tradie referral

**When to upgrade to Reseller:**

If they start actively marketing "pre-sale renovation packages" and want to bundle Sunaiva into their service offering — then move them to Reseller and give them a slightly higher margin (35-40%).

---

## Quick Reference Card

| **Who** | Real estate agents who refer tradies for pre-sale renos |
|--------|----------------------------------------------------------|
| **Their pain** | Tradies they refer don't follow up, lose leads, make them look bad |
| **Their win** | 30% recurring commission, better referrals, repeat listings |
| **Commission range** | $59-$180/mo per tradie referred |
| **Best approach** | Phone + email combo; lead with "you're already doing this for free" |
| **Tier** | Referral Partner (upgrade to Reseller if they bundle services) |
| **Close** | "Want to try it with one tradie?" |

---

*End of Playbook*


Response:
# Sunaiva Partner Sales Playbook: Strata Management Companies

**Partner Type:** Strata Management Companies
**Value Prop:** Revenue stream + better service for buildings they manage

---

## 1. Research Checklist

Before reaching out, find out:

- [ ] **Company size** – How many buildings/owners do they manage? (10? 50? 200+?)
- [ ] **Geographic footprint** – Which suburbs/cities do they operate in?
- [ ] **Current tech stack** – Do they have a modern website? Any automation already?
- [ ] **Their tradie network** – Do they have a preferred tradie list they give to building owners?
- [ ] **Website traffic** – Do they get enquiry forms or calls about trades from their site?
- [ ] **Decision maker** – Who handles partnerships/vendor relationships? (MD? Operations manager?)
- [ ] **Social presence** – Are they active on LinkedIn or Facebook? Any recent posts about tech/innovation?
- [ ] **Existing sponsorships** – Are they connected to strata industry bodies ( SCA - Strata Community Association)?

**Pro tip:** Check their Google reviews – see if clients ever complain about slow response times or missed calls.

---

## 2. Cold Email

**Subject:** Quick question about your tradie referrals

Hi [Name],

I run partner programs at Sunaiva – we build AI voice assistants for trade businesses that answer calls and book jobs 24/7.

Here's what I'm wondering: when building owners or body corporates come to you looking for a plumber or sparky, do you point them to specific tradies? And do those tradies ever ghost your clients or do a dodgy job?

If that's a pain point, we've got a tool that might interest you – and a way for you to earn 30% recurring commission every month when you recommend it to tradies in your network.

Got 5 minutes for a quick chat?

Cheers,
[Your name]
Sunaiva

---

## 3. LinkedIn Message

**Character count:** 275/300

Hey [Name], saw your post about [recent company news/industry topic] – solid stuff.

Quick question – when the buildings you manage need a tradie, do you have a go-to list you give them? And do you ever cop flak when those tradies don't pull their weight?

We've got something that might help – AI voice widget that answers calls for tradies, books jobs, works 24/7. Pays partners 30% recurring commission for every referral.

Happy to jump on a 10-min call if it's relevant. No pressure either way.

Cheers,
[Your name]

---

## 4. Phone Script (First 30 Seconds)

**If they answer:**

"Hi [Name], it's [your name] from Sunaiva. I sent you an email earlier this week about our AI voice assistant for tradies. Are you the right person to chat to about partner referrals, or should I speak to someone else?"

**If they ask what it is:**

"It's a voice AI widget that sits on a tradie's website – answers calls, books jobs, handles enquiries while they're on the tools. We're looking for strata management companies who already recommend tradies to their building owners. We'd pay you 30% of the monthly subscription for every tradie you refer. It's basically passive income on top of what you're already doing."

**If they say not interested:**

"No worries, totally understand. Out of curiosity, is it that you're not looking for additional revenue streams, or just not the right fit right now? Either way, thanks for your time."

---

## 5. Value Proposition

### What's in it for them (30% recurring commission)

Every tradie they refer who signs up earns them money – month after month. Do nothing, get paid.

**Example:** Refer 15 tradies on the Starter plan ($197/mo) = $885/mo passive income. Refer 20 on Pro ($397/mo) = $2,382/mo.

### How it makes their existing offering stronger

- **Builds trust with body corporates** – "We don't just give you a tradie name, we give you one who's got modern systems"
- **Reduces complaint calls** – Tradies with AI reception miss fewer jobs, follow up better
- **Positions them as innovative** – Shows they're not stuck in the past, using modern tools
- **Strengthens tradie relationships** – They're sending qualified leads; the AI filters time-wasters

### Why their clients (building owners/body corporates) will love it

- Emergencies get answered at 11pm, not Monday morning
- Jobs actually get booked instead of "I'll get back to you"
- Less chasing tradies who ghosted
- The building's preferred tradies actually look professional

---

## 6. Objection Handling

### Objection 1: "We don't really refer tradies – owners sort that out themselves"

**Response:**
"That's fair, heaps of strata managers take a hands-off approach there. But even if you're not actively referring, I'd bet your website gets enquiries – people looking for a sparky or plumber for their unit. Even just having our widget on your site as a directory of 'recommended tradies' could be a value-add. Plus, the commission's there if you ever change your mind – no minimums, no exclusivity."

### Objection 2: "Our tradies are already flat out – they don't need more work"

**Response:**
"Yeah, a good tradie in Sydney right now could fill their calendar twice over. But here's the thing – they're not losing calls from busy people, they're losing calls from *new* people who rang and got no answer. Our widget catches the calls they miss,qualifies the job, and books it straight into their calendar. That's not more admin – it's *less*, because the bot does the booking. And for the ones genuinely too busy? They can put the commission towards hiring an apprentice."

### Objection 3: "I don't want to be responsible if the tradie does a shoddy job"

**Response:**
"Completely get that – your reputation is on the line. We're not asking you to vouch for their work, just to point them at a tool that makes them *more* responsive. If anything, a tradie with 24/7 call answering and job booking looks more professional, not less. You're recommending a business tool, not endorsing their workmanship. And if a tradie in your network is already dodgy, the AI won't fix that – but it'll at least make them answer their phone."

---

## 7. Commission Calculator

### Scenario A: Small Strata Manager (30 buildings, moderate network)

| Metric | Value |
|--------|-------|
| Tradies in network | 20 |
| Conversion rate | 40% (8 signups) |
| Avg plan | Starter ($197/mo) |
| **Monthly commission** | **$472.80/mo** |
| **Annual earnings** | **$5,673.60/yr** |

### Scenario B: Medium Strata Manager (80 buildings, strong network)

| Metric | Value |
|--------|-------|
| Tradies in network | 50 |
| Conversion rate | 50% (25 signups) |
| Avg plan | Pro ($397/mo) |
| **Monthly commission** | **$2,977.50/mo** |
| **Annual earnings** | **$35,730/yr** |

### Scenario C: Large Strata Manager (200+ buildings, deep network)

| Metric | Value |
|--------|-------|
| Tradies in network | 100 |
| Conversion rate | 40% (40 signups) |
| Mix: 50% Pro, 50% Growth | ($397 + $597) ÷ 2 = $497 avg |
| **Monthly commission** | **$5,964/mo** |
| **Annual earnings** | **$71,568/yr** |

---

## 8. Onboarding Offer

Here's what they get when they sign up as a partner:

**Free Setup (Valued at $497)**
We'll set up their own Sunaiva widget on their website – so their strata management business never misses a call from owners wanting emergency tradies.

**Demo Account**
Full access to see how the widget works for tradies – test it themselves, show it to their team.

**Training Session**
15-minute walkthrough for their team on how to refer tradies, track commissions, and access marketing materials.

**Marketing Kit**
Email templates, social posts, and one-pagers they can send to their tradie network.

**Dedicated Partner Manager**
Single point of contact for questions, support, and strategy calls.

**No Upfront Costs**
Everything above is free. They start earning commission from day one.

---

## 9. Follow-Up Sequence

### Touch 1: Email (Day 0)
- **Sent:** Cold email with value prop + commission overview
- **Action:** Wait 3 business days

### Touch 2: LinkedIn DM (Day 3)
- **Sent:** Personalised message referencing their profile/company
- **Action:** Wait 4 business days

### Touch 3: Phone Call (Day 7)
- **Script:** "Hi [Name], I sent you an email and a LinkedIn message about our partner program for strata managers. Just wanted to see if you'd had a chance to look at it, or if there's a better person I should speak to?"

**If they say "not interested":**
"No worries, I appreciate your time. I'll shoot you through some info in an email you can forward on if anyone in your network might be interested."

- **Action:** Send follow-up email with one-pager and commission calculator

### Touch 4: Value-Add Email (Day 14)
- **Content:** "Hi [Name], just thought I'd share this – we just did a case study with a strata manager in [their area] who earned $X in their first 3 months. Thought it might be relevant. Happy to chat whenever."

### Touch 5: Break-Up Email (Day 28)
- **Content:** "Hi [Name], haven't heard back so I'll assume now's not the right time. I'll keep you in the loop if anything changes on our end. Thanks for your time."

**Key rule:** Never spam. If they say no, thank them and move on. But always offer value in every touch.

---

## 10. Partnership Tier Recommendation

### Suggested Tier: Referral Partner

**Why:**
- Strata managers typically *recommend* rather than *sell* – they're not in the business of reselling software
- Lowest barrier to entry – they just refer, we handle everything else
- Commission structure aligns with their existing behaviour (referring trusted tradies)
- No obligations on volume or exclusivity

**When to consider Upgrade to Reseller:**
- If they have a large tradie network (50+) and want to actively promote Sunaiva as part of their service
- If they want to white-label it and offer it under their own brand
- If they're generating 10+ referrals per month consistently

**Reseller Tier Requirements (if they want it):**
- Minimum 10 active tradie clients
- Dedicated account manager
- White-label options available
- 35% commission (vs 30% for referral)

---

**Ready to pitch.** Use this playbook, personalise to the specific company, and remember: you're offering them revenue, not asking for a favour. They're doing their job already – you're just giving them a better way to monetise it.


Partner pitch: local council business support

Response:
# Partner Pitch Script: Local Council Business Support Programs

Council business support programs are ideal partners — they already connect with tradies, understand their pain points, and have trust built over time. You're offering them a revenue stream that adds value to their existing programs.

---

## 1. Research Checklist

Before reaching out, find out:

- **Program name**: What does the council call their small business support? (e.g., "BizBoost," "Small Business Thursday," "Tradies Hub")
- **Decision maker**: Who's the program manager or small business coordinator? Check LinkedIn and the council website
- **Client base**: How many tradies/small businesses are in their current program?
- **Existing services**: What do they already offer? (workshops, mentoring, networking events)
- **Funding model**: Is it council-funded, state government-funded, or fee-for-service?
- **Recent activity**: Any recent press releases, events, or new program launches?
- **Contact preferences**: Do they prefer email, phone, or LinkedIn? Check their website for contact info
- **Location**: Which council area? This helps you reference local tradies and suburbs

---

## 2. Cold Email

**Subject:** Adding real value to your tradie clients — no extra work for you

Hi [Name],

I'm reaching out because your [Program Name] program does great work supporting local tradies.

Here's the opportunity: we've built an AI voice assistant for trade businesses that answers calls, books jobs, and handles enquiries 24/7 — all while the tradie is on the tools.

The best part for you — you'd earn 30% recurring commission on every client you refer, with zero ongoing involvement on your end.

I'd love to show you how it works and discuss a partnership. Got 10 minutes this week?

Cheers,
[Your Name]
Sunaiva

---

## 3. LinkedIn Message

*(Character count: 287)*

> Hey [Name], saw you're running [Program Name] — great work helping local tradies. Quick question: do your clients ever miss calls and lose jobs because they're on the tools? We built an AI receptionist that solves exactly that. Happy to show you how it works — and the partnership pays 30% commission on every referral. Keen to chat?

---

## 4. Phone Script (First 30 Seconds)

"Hi [Name], it's [Your Name] from Sunaiva. I know you're busy so I'll be quick — I saw your work with [Program Name] and thought there might be a good fit.

We've got an AI voice assistant that answers calls and books jobs for tradies while they're working. The reason I'm calling is we'd love to partner with you — you'd earn 30% commission on every client you refer, and it takes zero ongoing effort on your side.

Do you have two minutes to hear more, or should I book a quick 10-minute chat for later in the week?"

---

## 5. Value Proposition

### What's in it for them (30% recurring commission)

Council programs often run on shoestring budgets or rely on grants. This partnership gives them a genuine revenue stream — not a one-off referral fee, but ongoing passive income for every tradie they introduce. Once set up, it requires zero maintenance from them.

### How it makes their existing offering stronger

They're already helping tradies run better businesses. Adding Sunaiva to their program gives clients a tangible, technology-backed solution that solves one of their biggest frustrations — missing calls. It positions their program as forward-thinking and comprehensive, not just workshops and mentoring.

### Why their clients will love it

Tradies don't want to miss a call and lose a $500 job. They don't want to pay a receptionist. Sunaiva answers when they can't, books the job, and sends them the details. It's simple, practical, and pays for itself in two or three jobs a month. Their clients will thank them for the recommendation.

---

## 6. Objection Handling

### Objection 1: "We don't endorse products — our role is support, not sales."

**Response:** "I totally get that — you're there to help, not sell. We're not asking you to sell anything. You'd simply mention it as an option for tradies who mention they're missing calls. If they're interested, they come to us. There's no pressure on you at all. The commission is just our way of saying thanks for the introduction."

### Objection 2: "Our clients are mostly just starting out — they won't have the volume for this yet."

**Response:** "That's fair — some will be new, but plenty will be established and already turning work away. Even a one-person operation answering calls on the tools loses jobs. And the pricing is designed for small operators — Starter at $197/mo is less than they'd pay for a part-time admin person. It scales as they grow."

### Objection 3: "We don't have time to manage another partnership."

**Response:** "That's the beauty of it — there's nothing to manage. You give us an intro, we handle the rest. We'll even come to one of your events or do a 5-minute demo at your next meeting if you want. After that, it's passive. Every client who signs up through your link generates commission automatically. You don't need to do a thing."

---

## 7. Commission Calculator

Show them the numbers with a simple table:

| Clients Referred | Plan Mix | Monthly Revenue | Annual Revenue |
|------------------|----------|-----------------|----------------|
| 10 | 60% Starter / 30% Pro / 10% Growth | $741 | $8,892 |
| 20 | 60% Starter / 30% Pro / 10% Growth | $1,482 | $17,784 |
| 30 | 60% Starter / 30% Pro / 10% Growth | $2,223 | $26,676 |
| 50 | 60% Starter / 30% Pro / 10% Growth | $3,705 | $44,460 |

**Script:** "If even just 20 of your current tradies sign up — and that's a conservative number — you're looking at nearly $1,500/month in passive income. It grows as your program grows. And the beauty is, that commission keeps coming as long as those clients stay with us."

---

## 8. Onboarding Offer

Here's what you'll do to make it easy for them:

- **Free demo**: A 15-minute walkthrough of the widget so they understand exactly what it does
- **One-page partner flyer**: You create a simple one-pager they can include in their program materials
- **Referral link with tracking**: Unique link so you can show them exactly which clients came from them
- **No commitment**: They're not signing a contract — it's a simple referral agreement
- **Priority support**: Their referred clients get fast-tracked onboarding
- **Optional event demo**: Happy to do a 5-minute demo at their next tradie workshop or networking night — you bring the tech, they bring the crowd
- **Quarterly updates**: Send them a quick email each quarter showing how many clients have come through and what they've earned

---

## 9. Follow-Up Sequence

### Touch 1: Initial outreach (Email + LinkedIn)

Send the cold email and LinkedIn message on the same day. Wait 3 business days.

### Touch 2: Follow-up email

**Subject:** Quick follow-up — Sunaiva partnership

Hi [Name],

Just following up on my earlier email about the Sunaiva partnership.

To recap: we provide AI voice assistants for tradie businesses — they answer calls and book jobs 24/7. Your program would earn 30% commission on every client you refer, with zero ongoing work on your end.

No pressure at all — just let me know if it's not a fit, or if you'd like a quick 10-minute chat.

Cheers,
[Your Name]

### Touch 3: Phone call + LinkedIn connection request

Connect on LinkedIn with a brief note: *"Hi [Name], connected to follow up on the Sunaiva opportunity — hope you're well."*

Then call their office line. If they don't answer, leave a voicemail: "Hi [Name], it's [Your Name] from Sunaiva. Just following up on my email — keen to chat if it makes sense, or happy to send through more info. Cheers."

### Timing:

- Touch 1: Day 1
- Touch 2: Day 4
- Touch 3: Day 7-10
- If no response after three touches, go into a light quarterly nurture (send them relevant content like a case study or industry news every 3 months)

---

## 10. Partnership Tier: Referral Partner

For council business support programs, **Referral Partner** is the right fit:

**Why:**

- They have existing client relationships and can introduce Sunaiva to their tradies
- They're not reselling or white-labelling — they're simply making introductions
- They don't need a dedicated account manager or custom integrations
- The 30% commission is appropriate for the level of involvement

**When to consider upgrading to Reseller:**

- They have a large client base (100+ tradies) and want to actively promote the widget
- They want to include it as part of a paid package within their program
- They request more branding control or custom pricing

---

## Quick-Reference Summary

| Element | Key Point |
|---------|-----------|
| **Who** | Program managers, small business coordinators at local councils |
| **Value** | 30% recurring commission, passive income, adds value to their program |
| **Pitch angle** | Help your tradies never miss a call — and earn while you do it |
| **Tier** | Referral Partner |
| **Onboarding** | Free demo, one-page flyer, referral link, optional event demo |
| **Follow-up** | 3 touches over 10 days, then quarterly nurture |


Response:
# Partner Pitch Script: Startup Incubators

## The Opportunity

Startup incubators support tech-adjacent small businesses — exactly who needs a voice AI widget. Their members are building businesses, launching websites, and need every advantage to compete. This is a natural fit.

---

## 1. Research Checklist

Before reaching out, find out:

- **Member count**: How many startups are currently in their program?
- **Program structure**: Do they charge members a fee, or is it equity-based?
- **Existing services**: What other tools/platforms do they recommend to members?
- **Contact person**: Who runs the program? Is there a programs manager or partnerships lead?
- **Past partnerships**: Have they done revenue-share deals with other service providers?
- **Member pain points**: What's the #1 struggle their founders face? (Likely: sales, time management, customer service)
- **Recent news**: Any new cohort launching? That's your in.

---

## 2. Cold Email

**Subject: Passive income for your incubator?**

Hi [Name],

I'm reaching out because your members at [Incubator Name] are exactly who we built Sunaiva for.

We're an Australian AI company with a Voice Widget that answers calls, books jobs, and handles enquiries 24/7 — perfect for tradies, service businesses, and startups that can't afford a receptionist yet.

We're offering partner agencies 30% recurring commission for every client they refer. That's $1,182/month if just 20 of your members sign up.

Quick question — do you have a moment to chat about adding this to your member benefits?

Cheers,
[Your name]
Sunaiva

---

## 3. LinkedIn Message

**Version A (casual):**
Hey [Name], saw your work with [Incubator] — solid program. Quick idea: we pay 30% recurring commission to partner agencies who refer their clients our way. Could be a nice passive revenue stream for your incubator. Keen to chat if it fits?

**Version B (direct):**
[Name], question — do you currently get any revenue share from the tools/services you recommend to your startup founders? If not, we offer 30% commission to partners who refer members our way. Happy to show you the numbers.

*(Both under 300 characters)*

---

## 4. Phone Script — First 30 Seconds

> "Hi [Name], it's [Your Name] from Sunaiva. I know you're busy, so I'll be quick.
>
> We build AI voice assistants for small businesses — basically a receptionist that works 24/7. We're offering incubators like yours 30% recurring commission every time one of your members signs up.
>
> I wanted to see if this fits with what you're already recommending to founders, or if it's worth a 5-minute chat. No pressure either way — let me know."

**Key points to hit:**

- State what you do in one sentence
- Lead with the commission (that's what gets attention)
- Give them an easy out but plant the seed

---

## 5. Value Proposition for Incubators

### What's in it for them?

**30% recurring commission** — passive income, forever. Most incubators struggle to generate revenue beyond membership fees. This gives them a new revenue stream without doing any extra work.

### How it makes their existing offering stronger

- **Completes their member toolkit**: Founders need sales tools. Sunaiva handles inbound calls — one less thing the incubator has to worry about.
- **Competitive advantage**: "We partner with Sunaiva to give our members 24/7 call handling" sounds impressive in pitch decks.
- **No extra overhead**: They don't need to hire, train, or support anything. We handle everything.

### Why their clients will love it

- **Founders are always busy**: Someone answers their phone at 9pm when a lead calls.
- **Cheaper than a virtual receptionist**: $197/mo vs $400+ for a real person.
- **Instant setup**: Most founders can be live in 30 minutes.

---

## 6. Objection Handling

### Objection 1: "Our members are too early-stage — they don't need this yet."

**Response:**
"I thought the same thing. But here's what we see — the founders who get Sunaiva early actually book more jobs because they never miss a call. Even a solo founder with a basic website is getting inquiries. The widget scales with them. And at $197/mo, it's cheaper than most of their software subscriptions."

---

### Objection 2: "We already recommend a bunch of tools. Why add another?"

**Response:**
"Look, I'm not asking you to replace anything. I'm offering you a revenue stream on top of what you're already doing. Every time a founder signs up through your link, you get paid — forever. It doesn't cost you anything to add it to your list. And if it helps even a few founders close more deals, that's a win for your program."

---

### Objection 3: "We don't want to look like we're pushing products to our members."

**Response:**
"Fair point. We're not asking you to hard-sell. We're asking you to include us in your recommended resources — the same way you'd list hosting providers or accounting tools. Your members choose whether to use us. You just benefit when they do. It's completely optional for them, and there's no cost to sign up."

---

## 7. Commission Calculator

| Members Who Sign Up | Plan Tier | Monthly Recurring | Your 30% Commission |
|---------------------|-----------|-------------------|---------------------|
| 5 | Starter | $985 | **$296/mo** |
| 10 | Starter | $1,970 | **$591/mo** |
| 20 | Starter | $3,940 | **$1,182/mo** |
| 20 | Pro (mix) | $5,000 | **$1,500/mo** |
| 30 | Growth tier | $8,000+ | **$2,400/mo** |

**Script to use:**
"Here's the reality — if just 10% of your current members sign up, you're looking at almost $600/month in passive income. If that grows to 20 members, it's over $1,000. And it compounds as your membership grows. You're essentially getting paid to make a recommendation you've already making."

---

## 8. Onboarding Offer

When they agree to partner, offer this:

- **Dedicated partner portal** — they can track referrals, commissions, and client status in real-time
- **Custom referral link** — track exactly which members came from them
- **Priority support** — their members get fast-tracked setup (we handle it, not them)
- **Demo account** — they can test the widget themselves to see how it works
- **Co-branded one-pager** — we create a PDF they can send to members explaining the partnership
- **Zero upfront cost** — no fees to become a partner

**What we ask from them:**

- A mention in their member newsletter (once)
- Our link on their resources page
- An intro to their programs manager

---

## 9. Follow-Up Sequence

### Touch 1: Email (Day 1)

Send the cold email from Section 2. Wait 3 business days.

### Touch 2: LinkedIn (Day 4)

Send the LinkedIn message from Section 3. Tag them in a relevant post if possible (e.g., an article about AI for small business).

### Touch 3: Phone Call (Day 7)

Call them directly. If they don't answer, leave a voicemail:

> "Hey [Name], it's [Your Name] from Sunaiva. Just following up on my earlier email — I know you're busy with [current cohort/launch/etc]. If this isn't a fit, no worries at all. But if you're curious about the 30% commission thing, I'm happy to jump on a 10-minute call. My number is [number]. Cheers."

### If no response after 3 touches:

Move to "warm list" — send a relevant article or case study every 4-6 weeks. Sometimes it takes a cohort change for the timing to be right.

---

## 10. Partnership Tier Recommendation

**Recommended tier: Referral Partner**

**Why:**

- Incubators have dozens of members cycling through programs — they don't want the admin overhead of reselling or white-labeling
- They're already recommending tools; this just monetises that behaviour
- Low commitment, high upside for them
- Easy to upgrade later if they want (e.g., if they start their own marketing agency)

**If they want more:**

- **Reseller**: If they want to bundle Sunaiva into their own service package and charge a markup
- **White-Label**: Only if they're an accelerator with dedicated business services and want to rebrand the widget as their own

---

## Quick-Reference Checklist

Before your first call, make sure you have:

- [ ] Their member count and program details
- [ ] The commission calculator printed/ready to share
- [ ] 2-3 case studies of similar businesses using Sunaiva
- [ ] Your onboarding offer clear in your head
- [ ] Confidence — you're offering them money, not asking for a favour

---

Need me to adapt this for a specific incubator in your pipeline, or tweak the tone for a particular contact?


Partner pitch: white-label SaaS reseller

Response:
# Sunaiva Partner Pitch Script: SaaS Reseller Outreach

You're offering them revenue, not asking for a favour. Lead with the opportunity.

---

## 1. Research Checklist

Before reaching out, find out:

- **What SMB software do they currently sell?** (POS, CRM, accounting, booking systems)
- **How many active clients do they have?** Look for "serving 200+ businesses" type claims
- **Who are their clients?** Check their case studies — are they trade businesses?
- **What's their current revenue model?** One-off sales? Recurring subscriptions? Both?
- **Do they have a sales team?** (Means you can train them vs. relying on referrals)
- **Have they partnered with other AI tools before?** (Gauge their openness)
- **Check their LinkedIn for recent posts** — any mention of "AI," "automation," or "helping tradies"?
- **Find their pricing** — are they premium, mid-market, or budget?

**Where to find this:** Their website "Our Clients" or "Case Studies" page, LinkedIn company page, Crunchbase or LinkedIn Sales Navigator for company size, Google news for recent press.

---

## 2. Cold Email

**Subject Line:** Passive income opportunity for your client base

Hey [First Name],

Quick question — do your clients ever miss calls and lose jobs because they were on the tools?

I've got a product that fixes that. Sunaiva is an AI voice assistant for tradies — it answers calls, books jobs, and handles enquiries 24/7. Costs less than a part-time receptionist.

We'd love to set you up as a reseller. You'll earn 30% recurring commission on every client you sign up — no upfront cost to you.

If you've got even 15-20 tradie clients, that's $1,000+ in passive income monthly.

 Keen to chat?

Cheers,
[Your Name]
Sunaiva

---

## 3. LinkedIn Message

*(Under 300 characters)*

Hey [Name], seen you're working with SMBs — quick question: do they ever miss calls and lose work because they're on the tools? We've got an AI receptionist that fixes that. 30% recurring commission if you're interested. Happy to jump on a 10-min call?

---

## 4. Phone Script — First 30 Seconds

> "Hey [Name], it's [Your Name] from Sunaiva. I reached out via email — not sure if you caught it?
>
> Basically, we've got an AI voice assistant for tradies that answers calls and books jobs 24/7. I'm looking for resellers who already serve tradie clients, and your name came up.
>
> I can show you how it works in about 5 minutes — no pressure. Got a quick sec?"

**Key points:**

- Acknowledge you might be a cold call (they'll respect the honesty)
- Give the "one-sentence pitch" immediately
- Offer a low-commitment demo
- Ask a question to get them talking

---

## 5. Value Proposition — For This Partner Type

### What's in it for them?

- **30% recurring commission** — forever, for as long as the client stays
- **Passive income stream** — set it up once, get paid monthly without ongoing work
- **No support burden** — Sunaiva handles the tech, the AI, the phone lines
- **Fast close** — tradies make decisions quickly. No 6-month procurement cycles.

### How it makes their existing offering stronger

- **Fills a gap** — they likely don't have a 24/7 answering solution for clients
- **Adds recurring revenue** — moves them away from one-off software sales
- **Makes their clients more successful** — happy clients = client retention
- **Competitive edge** — "We also include AI call handling" becomes a upsell point

### Why their clients will love it

- Never miss another call
- Book jobs while sleeping
- Costs $197–$597/month — cheaper than a part-time receptionist
- Works straight out of the box — no training needed for the tradie
- Australian-made support (real humans, not offshore)

---

## 6. Objection Handling

### Objection 1: "I already sell my clients everything they need."

**Response:**
> "Totally get it. But here's the thing — every tradie client you have is losing calls right now. They're on a job, phone rings, they miss it. That enquiry goes to the next tradie.
>
> This is a gap in what you're offering them. You don't have to replace anything — just add it on. And the best part is, it's completely passive for you. We handle everything."

### Objection 2: "My clients are too small / not tech-savvy."

**Response:**
> "That's what I thought too, but our easiest client is a one-man plumbing operation in Wagga Wagga. He set it up in 15 minutes. It's literally a widget on his website — no app to download, nothing to maintain.
>
> And honestly? Tradies are across their phones more than most. They book jobs via text, send quotes via email. This fits right in."

### Objection 3: "I don't have time to sell another product."

**Response:**
> "I hear you. Here's the thing — this sells itself. Tradie misses call = loses job. You show them that, they get it. I've got a one-page PDF and a 2-minute demo video you can send them.
>
> And honestly? We're not asking you to become a sales team. Just mention it to your top 10 clients. If 2 sign up, that's $400/mo in your pocket for doing nothing. Worth a conversation, right?"

---

## 7. Commission Calculator

Show them the math. Use their actual client count if you know it.

| Clients on Starter ($197/mo) | Your Commission (30%) | Monthly Income |
|------------------------------|----------------------|----------------|
| 10 clients | $197 × 10 × 0.30 | **$591/mo** |
| 20 clients | $197 × 20 × 0.30 | **$1,182/mo** |
| 50 clients | $197 × 50 × 0.30 | **$2,955/mo** |

| Clients on Pro ($397/mo) | Your Commission (30%) | Monthly Income |
|--------------------------|----------------------|----------------|
| 10 clients | $397 × 10 × 0.30 | **$1,191/mo** |
| 20 clients | $397 × 20 × 0.30 | **$2,382/mo** |
| 50 clients | $397 × 50 × 0.30 | **$5,955/mo** |

**Script to use:**
> "Look, I don't know how many tradie clients you've got, but let's say you've got 20. Even on our Starter plan, that's over $1,100 a month in your pocket. And it doesn't cost you a cent to try.
>
> If you've got 50? You're looking at nearly $6,000 a month in passive income. That's a car payment. For doing nothing once they're set up."

---

## 8. Onboarding Offer

When they say yes, here's what you give them:

- **Free demo account** — they can test it themselves, see how it works
- **One-page sell sheet** — PDF with key points, pricing, and testimonials (they can brand it as their own)
- **Demo video** — 2-minute walkthrough they can send to clients
- **Sales script** — exactly what to say when they mention it to clients
- **Dedicated onboarding call** — 30 minutes to walk them through everything
- **Co-branded landing page** — if they're on the Reseller tier, they get their own URL
- **Priority support** — direct line to our team, not the general inbox

**Script:**
> "Here's what happens when you're in: I'll set you up with a demo account so you can see it in action. You'll get a one-pager you can send to clients, a short demo video, and a script for how to pitch it. Then we jump on a 30-minute call to answer any questions.
>
> Zero cost to you. Zero obligation. Just see if it works for your clients."

---

## 9. Follow-Up Sequence

### Touch 1: Email (Day 1)

Send the cold email from Section 2. Include a link to a relevant case study or 60-second demo video.

### Touch 2: LinkedIn DM (Day 4)

If no response to email:

> "Hey [Name], just circling back on my earlier email. I know you're busy — no stress if not the right fit. But if you're curious, happy to hop on a quick 10-min call. No hard sell."

### Touch 3: Phone Call (Day 8–10)

Call their office line. If they don't pick up, leave a voicemail:

> "Hey [Name], it's [Your name] from Sunaiva. Just following up on my email about the AI receptionist for tradies. I reckon it could be a good fit for your client base.
>
> Give me a call if you're keen to chat — [phone number]. Cheers."

### Touch 4: Break email (Day 14)

If still no response:

> "Hi [Name], last touch from me on this one. I've enjoyed getting to know your work, but I don't want to be that annoying marketer who won't quit.
>
> If the timing's not right, no worries. But if things change or you want to test it with a couple of clients, I'm here. Cheers — [Your Name]"

---

## 10. Partnership Tier Recommendation

For a SaaS reseller, you're looking at:

| Tier | Best For | Commission |
|------|----------|------------|
| **Referral** | First test — send us leads, we close them | 15% |
| **Reseller** | You sell and bill — you control the client relationship | 30% |
| **White-Label** | Full rebrand — Sunaiva becomes your product | 40%+ + setup fees |

**Recommendation for this partner:**

Start with **Reseller** tier. Here's why:

- They already have client relationships
- They want recurring revenue (not one-off referral fees)
- They get 30% commission and can mark up the price if they want
- White-label is a bigger commitment — test the waters first
- They can always upgrade to White-Label later if it takes off

**Script:**
> "I'd recommend starting on our Reseller tier. You get 30% commission, we handle all the tech, and you can either keep our branding or put your own on the materials.
>
> Once you see how it performs with your clients, we can talk about White-Label if you want full rebrand control. But Reseller is the sweet spot to start."

---

## Quick-Reference Summary

| What | Details |
|------|---------|
| **Target** | SaaS resellers serving Australian SMBs |
| **Commission** | 30% recurring (Reseller tier) |
| **Key pitch** | Passive income from existing clients |
| **Proof point** | 20 clients = $1,182/mo passive income |
| **Onboarding** | Free demo, sales materials, onboarding call |
| **Objection prep** | Already sell everything / clients too small / no time |
| **Follow-up** | Email → LinkedIn → Phone → Break (4 touches over 14 days) |

---

*Ready to use. First step: pick your target list and run the research checklist.*