Partner pitch: trade magazine/publication

Response:
# Sunaiva Partner Pitch Script: Trade Publications

*Target: Trade magazines/publications with 10,000+ tradie subscribers*

---

## 1. Research Checklist

Before reaching out to any trade publication, gather this intel:

| What to Find | Where to Look |
|--------------|---------------|
| **Contact name** | Media kit, LinkedIn, "advertise with us" page |
| **Partnership/ads manager** | LinkedIn, website staff page |
| **Editorial focus** | Recent issues, website, social media |
| **Reader demographics** | Media kit (look for % business owners vs employees) |
| **Existing partnerships** | Their current advertiser lists, sponsor pages |
| **Content calendar** | Upcoming themed issues, annual events |
| **Revenue model** | Ads, subscriptions, events, classifieds |
| **Social following** | Engagement rates on Instagram/Facebook |
| **Recent news** | New editor, expansion, awards |

**Quick win:** Find an article they published recently about tradie business challenges — this becomes your opening line.

---

## 2. Cold Email

**Subject line:** Turning your 10,000 readers into revenue (no extra work)

Hi [Name],

Saw your coverage of the tradie shortage in [recent article] — spot on. That's exactly why I reached out.

I'm with Sunaiva — we build AI voice widgets that answer calls and book jobs for trade businesses. Think of us as a 24/7 receptionist that never sleeps, never calls in sick, and costs less than a part-timer.

Here's the opportunity: your readers are exactly who needs this. I'm offering your publication **30% recurring commission** on every client you refer — no minimums, no fees.

Even converting 1% of your subscriber base = $19,700/year in passive income for you.

Can I send through a quick one-pager?

Cheers,
[Your name]
Sunaiva

---

## 3. LinkedIn Message

*Character count: 287*

Hey [Name] — saw [publication] covers the tradie space. Quick question: do you guys have any revenue partnerships with product providers?

We offer **30% recurring commission** to publishers who refer trade business clients our way for AI voice receptionists. Zero effort on your end — we handle everything after the intro.

Worth a 5-minute chat if it fits your revenue model. Let me know?

---

## 4. Phone Script

**First 30 seconds (when they answer):**

"Hi [Name], it's [your name] from Sunaiva. Hope I'm catching you at a good time.

I'll be quick — I noticed [Publication] has a solid readership of tradies, and we've got a partner program that turns that audience into recurring revenue. 30% commission on every client you refer, ongoing.

No catch — we handle the sales, the setup, everything. You just make the intro, and we pay you for as long as they're a client.

Got 2 minutes to hear how it works?"

---

## 5. Value Proposition

### What's in it for them

| Benefit | Detail |
|---------|--------|
| **30% recurring commission** | Forever. Client stays, you get paid. |
| **Zero overhead** | No product support, no billing, no staff needed |
| **Passive income stream** | Set up once, earn for years |
| **Premium partner positioning** | Offer something no other trade pub does |

### How it makes their offering stronger

- **Differentiates from competitors** — Most trade pubs offer ads, events, maybe classifieds. This is a tangible tool their readers actually need
- **Adds value to advertisers** — If they're selling ad packages, they can throw in "partner benefits" like preferred rates on Sunaiva
- **Creates stickiness** — Readers who use your recommendation stay connected to you

### Why their readers (tradies) will love it

- **Never miss a job** — "I was losing $2-3k/week missing calls on the job. Now the AI books it in." — Real tradie feedback
- **Costs less than a part-time receptionist** — $197/mo vs $1,500+ pw
- **24/7 availability** — Works while they're onsite, asleep, or on a job
- **Books the job, not just takes a message** — AI confirms address, job type, urgency, and books straight into calendar

---

## 6. Objection Handling

### Objection 1: "We don't do product partnerships — we're editorial-first"

> "Totally get that. We're not asking you to promote something that doesn't fit your brand — this is exactly what your readers are already Googling at 6am: 'how do I not miss calls?'
>
> You don't have to change your editorial. We're just offering your readers a tool that's relevant to the business challenges you already cover. Think of it like a resource, not a promo."

### Objection 2: "Most of our readers are apprentices/subbies, not business owners"

> "Fair point. Here's what I'd say — even if just 10% of your 10,000 are tradies running their own show, that's 1,000 potential clients. Even at a 5% conversion rate, that's 50 clients.
>
> But the other 90%? They'll share it with their old man, the boss, the mate running his own gig. Word of mouth in the trades moves fast. One post on your end could reach 5,000 tradies who know someone who needs this."

### Objection 3: "I don't know if our audience would be interested in AI"

> "I'd push back on that. It's not about 'AI' — it's about not missing calls and losing money. We don't sell AI. We sell a receptionist that works 24/7 and costs $197/mo.
>
> The tradies who are already using us? They're not tech early adopters — they're busy guys who figured out they're losing jobs because they can't answer the phone. That's the message that lands."

---

## 7. Commission Calculator

### Scenario A: Conservative (1% conversion)

| Metric | Calculation |
|--------|-------------|
| Subscribers | 10,000 |
| Business owner tradies (est. 20%) | 2,000 |
| Conversion rate | 1% |
| Clients referred | 20 |
| Average plan (Starter $197) | $197/mo |
| **Monthly commission** | **$1,182** |
| **Annual commission** | **$14,184** |

### Scenario B: Moderate (3% conversion)

| Metric | Calculation |
|--------|-------------|
| Clients referred | 60 |
| Average plan (Starter $197) | $197/mo |
| **Monthly commission** | **$3,546** |
| **Annual commission** | **$42,552** |

### Scenario C: Optimistic (mix of plans)

| Metric | Calculation |
|--------|-------------|
| Clients referred | 80 |
| 40% Starter ($197) | 32 clients |
| 40% Pro ($397) | 32 clients |
| 20% Growth ($597) | 16 clients |
| **Monthly commission** | **$6,306** |
| **Annual commission** | **$75,672** |

**Script line:** "Even at the lowest end, you're looking at $14k/year for doing nothing but making an intro. And your readers actually get a tool that helps their business."

---

## 8. Onboarding Offer

### What Sunaiva provides (at no cost to the partner)

| What's Included | Value |
|-----------------|-------|
| **Dedicated partner manager** | Single point of contact forever |
| **Custom referral link/landing page** | Track every lead |
| **Co-branded one-pager** | Ready to send to your list |
| **Email template** | Ready-to-send blast to your subscribers |
| **Social assets** | Posts, stories, images — just copy-paste |
| **Demo account** | You can show it off to interested readers |
| **30-minute training call** | How to talk about us, what to expect |
| **Real-time dashboard** | See your referrals and earnings live |

### What we need from them

- One email blast to their list (we write it)
- One social post (we provide it)
- A mention in one newsletter
- That's it.

---

## 9. Follow-Up Sequence

### Touch 1: Initial outreach (Day 0)

- Email or LinkedIn DM with value prop
- Keep it short, lead with revenue

### Touch 2: Value add (Day 4)

- "Hey [name] — following up. I know you're busy, so I thought I'd send through a quick case study of how another trade pub made $40k/year with us."
- Attach one relevant case study or stat
- **Don't ask for a meeting yet**

### Touch 3: Social proof (Day 10)

- "Quick update — we just signed up tradie #200 in Australia. Had a chat with a Queensland plumber yesterday who booked $8k of jobs through the widget in his first week."
- End with: "Happy to jump on a 10-min call whenever you've got a moment."

### Touch 4: Break-up (Day 21)

- "Hi [name] — haven't heard back, so I'll assume this isn't the right fit right now. No worries at all. Just wanted to leave you with our details in case it comes up later."
- Include contact info, reminder of offer
- **Leave the door open**

---

## 10. Partnership Tier Recommendation

### For Trade Publications: **Referral Partner**

| Tier | Commitment | Commission | Best For |
|------|------------|------------|----------|
| **Referral** | 1-5 intros/mo | 30% | Publications, podcasts, associations |
| **Reseller** | Actively sell | 35% | Agencies with dedicated sales teams |
| **White-label** | Full rebranding | 40%+ | Large enterprises, telcos |

### Why Referral fits

- Trade pubs have audience, not sales teams
- 30% is competitive without requiring them to sell
- Low commitment, high upside
- Easy to scale up to Reseller if it takes off

**Upgrade path:** "Start with referral — if you want to get more involved down the track, we can move you to reseller tier for 35%."

---

## Quick-Reference Summary

| Item | Key Point |
|------|-----------|
| **Offer** | 30% recurring commission, forever |
| **Target** | 10,000+ tradie subscribers |
| **Effort required** | 1 email, 1 social post |
| **Upside** | $1,182–$6,300/mo depending on conversion |
| **Who handles** | We do everything after the intro |
| **Onboarding** | Free — we provide all assets |
| **Tier** | Referral Partner to start |

---

*Want me to adapt this for a different partner type — web agencies, trade associations, or equipment suppliers? Different angle, same structure.*


Response:
# Partner Pitch Script: Google Ads Specialists

You've got the relationships. We've got the product. Here's how to open their wallet.

---

## 1. Research Checklist

Before you reach out, gather this intel:

- [ ] **Client count**: How many trade businesses do they currently manage PPC for?
- [ ] **Average ad spend**: Are their clients on $2k/mo or $20k/mo campaigns?
- [ ] **Services offered**: Do they only do ads, or also web design, SEO, social?
- [ ] **Agency size**: Solo operator or team? Impacts decision speed.
- [ ] **Geographic focus**: Metro, regional, or statewide?
- [ ] **Trade specialties**: Any specific verticals (plumbing, electrical, construction)?
- [ ] **Current pain points**: Check their content for complaints about client retention, upselling, or "getting calls after hours."
- [ ] **Recent posts**: Any mentions of tradies, AI, automation, or "missing calls"?

**Where to find this:** LinkedIn, their website, Google search, any podcasts or videos they've done.

---

## 2. Cold Email

**Subject line:** Something for your tradie clients that doesn't cost you anything

Hey [Name],

Quick question — how many of your PPC clients miss calls after hours and lose jobs to voicemail?

I ask because we built an AI voice assistant for tradies — it answers their phone 24/7, books jobs, and handles enquiries while they're on the tools. No staff required.

Here's the thing: we don't sell to tradies directly. We partner with agencies like yours. You refer your clients, we handle everything else, and you get 30% recurring commission for life.

For every 10 clients you refer, that's roughly $600/mo in passive income. Zero extra work on your end.

Got 5 minutes to chat about it?

Cheers,
[Your name]

**Word count: 132**

---

## 3. LinkedIn Message

**Under 300 characters:**

> Hey [Name], noticed you run PPC for quite a few tradies. Quick thought — if any of them are losing jobs to missed calls after hours, we've got an AI receptionist that books jobs 24/7. 30% commission if it's a fit. Happy to jump on a 10-min call if useful — no pressure either way.

**Character count: 287**

---

## 4. Phone Script (First 30 Seconds)

"Hi [Name], it's [your name] from Sunaiva. Look, I know this is out of the blue — I've been reaching out to a few Google Ads specialists who work with tradies, and I wanted to run something past you quickly.

We built an AI voice assistant that answers calls for trade businesses — books jobs, handles enquiries, the lot. We're not selling to tradies directly though, we're going through agencies. So if you've got clients who are missing calls after hours, we'd love to set you up with a referral arrangement.

Do you have 5 minutes this week to hear more?"

---

## 5. Value Proposition

### What's in it for them: 30% recurring commission

This is recurring revenue for doing almost nothing. Once you refer a client, you get paid every month that client stays with us. No invoicing, no support calls, no ongoing work.

- Refer 10 clients at Starter ($197/mo) → $591/mo passive income
- Refer 10 clients at Pro ($397/mo) → $1,191/mo passive income
- Refer 10 clients at Growth ($597/mo) → $1,791/mo passive income

### How it makes their existing offering stronger

Their clients already spend money on ads to generate leads. But what happens when that lead calls and gets voicemail? Ad spend wasted.

Sunaiva is the missing piece — it turns that lead into a booked job. It makes their PPC performance look better (more conversions, not just clicks). It positions them as the "full service" agency rather than just "the ad guy."

It also gives them a new upsell opportunity. They can bundle voice AI into their existing retainer and take a larger margin, or just refer to us and take the 30% commission. Either way, they win.

### Why their clients will love it

Tradies are on the tools. They can't answer the phone during the day. They don't want a receptionist. But they hate missing calls.

Our widget:

- Answers every call in 3 rings or less
- Books jobs directly into their calendar
- Works 24/7 including weekends
- Costs less than a part-time receptionist

The client pays us $197–$597/mo. The tradie saves $3k–$5k/mo on admin. The agency looks like a hero for recommending it.

---

## 6. Objection Handling

### Objection 1: "I already handle all my clients' marketing. I don't need another product."

**Response:**
"That's fair — and I'm not trying to replace what you do. You're already running their ads and getting them leads. The problem is, when those leads call and get voicemail, your ad spend is going to waste.

We're the missing piece — we convert those leads into booked jobs. It makes your PPC results look better (more conversions, not just clicks). And you don't have to build it or support it. You just refer, we handle everything, you get paid.

Think of it like insurance — it's not competing with your core service, it complements it."

---

### Objection 2: "My clients are happy. They won't want another subscription."

**Response:**
"I hear that. But here's what I'd say — most tradies don't know this solution exists. They think missing calls is just part of the job. When you show them they can answer every call 24/7 for under $200/mo, most of them want it.

And honestly, if they say no, no skin off your back. You're not selling it — you're recommending a tool that helps their business. If they want it, great. If not, you still got them the ad results they needed.

The worst thing that happens is they say no. The best thing is they say yes and you get recurring commission."

---

### Objection 3: "What if something goes wrong? I don't want to be responsible for my clients missing calls."

**Response:**
"Completely understandable. Here's how we handle it:

We provide full support — if there's ever an issue, your client deals with us directly. You're not the support line. You're just the referrer.

We also give you a dedicated account manager and full training on the product so you can speak confidently about it. But the ongoing maintenance, the troubleshooting, the updates — that's all on us.

You're not taking on liability. You're just opening a revenue stream without taking on extra work."

---

## 7. Commission Calculator

Show them the numbers. Use their actual client count if you know it.

| Clients Referenced | Tier | Monthly Recurring | Your 30% Commission |
|---|---|---|---|
| 5 | Starter ($197) | $985 | $296/mo |
| 5 | Pro ($397) | $1,985 | $596/mo |
| 5 | Growth ($597) | $2,985 | $896/mo |
| **10** | **Starter** | **$1,970** | **$591/mo** |
| **10** | **Pro** | **$3,970** | **$1,191/mo** |
| **10** | **Growth** | **$5,970** | **$1,791/mo** |
| 20 | Pro | $7,940 | $2,382/mo |
| 20 | Growth | $11,940 | $3,582/mo |

**Script to use:**
"Based on what you told me, you're running campaigns for [X] trade businesses. Even if you only refer [X] of them, here's what that looks like in monthly commission. And this isn't a one-time payment — it's recurring as long as they stay with us."

---

## 8. Onboarding Offer

When they agree to partner, here's what they get — free:

- **Dedicated partner account manager** — single point of contact for any questions
- **Demo account access** — so they can see the product and show it to clients
- **Custom pitch deck** — branded with their agency logo, ready to send to clients
- **One-page leave-behind** — a PDF they can email to interested clients
- **15-minute training call** — walkthrough of the product, pricing, and common questions
- **Co-branded landing page** — if they want a custom URL for their referrals
- **Priority support** — their referred clients jump the queue

**What we ask from them:**
Just agree to be on our partner page, and give us an intro when they have a client who's interested. That's it.

---

## 9. Follow-Up Sequence

### Touch 1: Email (Day 1)
Send the cold email from Section 2.

### Touch 2: LinkedIn Follow-Up (Day 3–4)
"Hey [Name], just wanted to bump this in case it slipped past. No stress if it's not a fit — just keen to chat briefly if you're curious."

### Touch 3: Value Add (Day 10)
Send a relevant piece of content — e.g., a case study of a tradie in their city/region who's using voice AI, or a stat about missed calls in the trades industry.

"Hey [Name], saw this and thought of you — [tradie name] in [suburb] went from missing 40% of calls to booking every one. Might be a useful one to share with your clients if they're feeling the pain.

Either way, let me know if you want to grab 5 minutes to chat about the partner thing."

### If no response after 3 touches:
Move to "nurture" — add them to a quarterly email with partner updates, new features, and client wins. They'll come around when the timing is right.

---

## 10. Partnership Tier

**Recommended tier: Referral Partner**

Here's why:

- They're already running their clients' ads — they don't need to resell or white-label
- They just need a simple referral flow: send us the client, we close them, they get paid
- No technical integration required
- Lower barrier to entry = faster sign-up

**When to upgrade to Reseller:**
If they want to:

- Bundle the widget into their own retainer and set their own pricing
- Have their own branding on the widget (custom intro, logo)
- Get access to bulk pricing (more margin)

**When to consider White-Label:**
Only if they want to completely rebrand the product as their own and have dedicated resources managing it. This is rare for Google Ads specialists — they usually prefer the referral model.

---

## Quick Summary

| What you offer them | Recurring commission, stronger client relationships, passive income |
|---|---|
| What they give you | Warm introductions to their trade clients |
| What's in it for their clients | Never miss a call, 24/7 booking, costs less than a receptionist |
| What to emphasise | Zero extra work, full support, they keep their existing client relationships |

---

Want me to adapt this for a different partner type — e.g., web designers, trade associations, or business coaches?


Response:
# Sunaiva Partner Pitch Script

## CRM Provider Partnership Playbook

---

## 1. Research Checklist

Before reaching out, gather this intel:

- **Company size & structure** — How many staff? Who handles partnerships?
- **Current partner program** — What do they already offer? Commission rates?
- **Client base** — How many tradie businesses do they serve? Which CRM do they primarily sell (ServiceM8, Tradify, Jobber)?
- **Geographic focus** — Metro, regional, or statewide?
- **Gaps in their offering** — What do their tradie clients complain about? (Usually: missed calls, slow responses, no after-hours coverage)
- **Recent news** — New features, expansions, awards?
- **Decision maker** — Find the actual person who runs partnerships or accounts
- **Their tone** — Check their website and emails. Startup scrappy or corporate?

---

## 2. Cold Email

**Subject: 30% recurring commission — add voice AI to your tradie clients**

Hi [Name],

You've got [Company Name] working with hundreds of tradies running ServiceM8/Tradify. Good work.

Here's an idea: every single one of those clients is missing calls after hours. They're losing jobs they don't even know about.

We're Sunaiva — we build AI voice widgets that answer calls, book jobs, and handle enquiries 24/7. It slots straight into what you're already selling.

Here's the pitch: 30% recurring commission for every client you refer. That's roughly $1,200/month passive for every 20 tradies you send our way.

Want to chat about it? 15 minutes, your office or Zoom.

Cheers,
[Your name]
[Phone number]

---

## 3. LinkedIn Message

**DM version (298 characters):**

Hey [Name], quick one — you guys sell ServiceM8/Tradify to tradies, right? We've got a voice AI widget that answers their calls 24/7. Pays 30% recurring commission on every client you refer. Sounds like easy revenue for you. Keen to chat 5 mins? 👍

---

## 4. Phone Script

**First 30 seconds — what to say:**

"Hi [Name], it's [Your name] from Sunaiva. I know you're busy so I'll be quick.

You guys supply ServiceM8 or Tradify to tradies, right? Here's the deal — every tradie on your books is missing calls at night and on weekends. They're losing jobs.

We've built an AI voice widget that answers calls, books jobs, handles enquiries 24/7. And we pay 30% recurring commission on every client you refer. So if you send us 20 tradies, that's about $1,200 a month in passive income.

I've got 15 minutes this week if you want to see how it works. What works for you?"

---

## 5. Value Proposition

### What's In It For Them — 30% Recurring Commission

- **Passive income stream** — Set it and forget it. They refer clients, we handle everything else.
- **No extra work** — We onboard, we support, we maintain. They just invoice us monthly.
- **30% is high** — Most partner programs pay 10-15%. We're offering double because we need their relationships.
- **Scalable** — More tradies, more revenue. No cap.

### How It Makes Their Existing Offering Stronger

- **Fills a gap** — Their CRM handles job management. Our widget handles incoming calls. Together, it's a complete solution.
- **Retention tool** — Clients who use Sunaiva get more jobs, stay happier, churn less.
- **Upsell opportunity** — They can bundle it into their existing packages or charge a premium.
- **Competitive edge** — "We also include 24/7 AI call handling" becomes a selling point over competitors who don't offer it.

### Why Their Clients Will Love It

- **Never miss a job** — Call comes in at 7pm Saturday, widget books it straight into the calendar.
- **Cheaper than a receptionist** — $197/mo vs $2,000+ for part-time staff.
- **On the tools, not on the phone** — Tradies can actually work instead of playing phone tag.
- **Professional** — Calls get answered, messages get taken, jobs get booked. No "sorry, missed your call."

---

## 6. Objection Handling

### Objection 1: "Our clients don't need this / they're fine with voicemail."

**Response:**
"Respectfully, mate — voicemail doesn't book jobs. Our widget does. And tradies tell us all the time: 'I checked my messages three days later and they'd already hired someone else.'

The thing is, you know your clients better than anyone. But here's the easy test: ask them one question — 'Have you missed any calls in the past month that turned into lost jobs?' If even 20% say yes, that's a $3,000/mo problem we're solving for $197. Easy math."

---

### Objection 2: "We already have a partner program / we're busy with other things."

**Response:**
"Yeah, look, I get it — you've got plenty on. But this one's different. It's completely hands-off for you. You send us a lead, we do the demo, the sale, the onboarding, the support. You just get paid.

And honestly? This is revenue you're leaving on the table. Your clients are already buying job management software. Now they can add call handling in one click. You're essentially getting paid for doing nothing — which is a good thing."

---

### Objection 3: "Why should I refer to you instead of [competitor]?"

**Response:**
"Fair question. A few reasons:

One — we only do voice AI for tradies. We're not a generalist tool. We understand the industry.

Two — our pricing is built for small businesses. $197/mo Starter is the lowest in the market. Your clients can actually afford it.

Three — we're Australian-based. We answer emails during AEST business hours. No overseas call centres.

But honestly? The best answer is: try us with one client. See for yourself. If it's not working, no hard feelings."

---

## 7. Commission Calculator

Show them the maths. Use their actual client count if you know it.

### Scenario A: Small Partner (20 tradie clients)

| Metric | Value |
|--------|-------|
| Tradie clients referred | 20 |
| Average widget price (Starter) | $197/mo |
| Your monthly commission (30%) | $59/client |
| **Total monthly revenue** | **$1,180/mo** |
| **Annual revenue** | **$14,160/yr** |

### Scenario B: Medium Partner (50 tradie clients)

| Metric | Value |
|--------|-------|
| Tradie clients referred | 50 |
| Average widget price (Pro) | $397/mo |
| Your monthly commission (30%) | $119/client |
| **Total monthly revenue** | **$5,950/mo** |
| **Annual revenue** | **$71,400/yr** |

### Scenario C: Large Partner (100+ tradie clients)

| Metric | Value |
|--------|-------|
| Tradie clients referred | 100 |
| Average widget price (Growth) | $597/mo |
| Your monthly commission (30%) | $179/client |
| **Total monthly revenue** | **$17,900/mo** |
| **Annual revenue** | **$214,800/yr** |

**Script line:**
"Plug in your numbers. Even if just 10% of your existing clients take it up, you're looking at [X] a month. And that compounds as you sign new clients."

---

## 8. Onboarding Offer

Here's what you do for them to get started:

### Free Setup

- Dedicated partner portal login — they can track referrals and commissions in real-time
- Custom referral link or promo code for their clients
- Co-branded landing page if they want it

### Free Demo

- Live demo for their team (30 mins) — show them how the widget works
- Demo they can use with their clients — "Here's the tool I mentioned"
- One-pager / sell sheet they can forward to interested clients

### Free Training

- Onboarding call with their partnership manager
- Script and talking points for their sales team
- Email templates they can copy-paste to clients
- Access to our Slack/Teams channel for quick questions

### What's Not Included (Be Clear)

- We don't give them a dedicated account manager unless they're doing 50+ referrals/month
- We don't white-label unless they're on the White-Label tier (more on that below)

---

## 9. Follow-Up Sequence

### Touch 1: Day 1 — Initial Email + LinkedIn DM

- Send the cold email (Section 2)
- Send the LinkedIn DM (Section 3) same day
- **Goal:** Get a response or acknowledgement

### Touch 2: Day 4 — Follow-Up Email

**Subject: Quick follow-up — voice AI for tradies**

"Hi [Name],

Just following up on my last email re: adding voice AI to your ServiceM8/Tradify offering.

To recap quickly:

- 30% recurring commission on every client you refer
- Completely hands-off for you — we handle everything
- Your clients get 24/7 call answering and job booking

No pressure at all. Just keen to show you a quick demo if you're curious.

Cheers,
[Your name]"

### Touch 3: Day 10 — Final Reach Out + Offer

**Subject: Last one — free trial for your best client?**

"Hi [Name],

I'll stop chasing after this one.

Here's a freebie: I'll give your best client a free month of Sunaiva Starter. No obligation, no catch. You pick who, we set it up.

If they love it (and they will), you start earning 30% commission from month two. If they don't, no skin off either of us.

Let me know. Otherwise, I'll leave you alone.

Cheers,
[Your name]"

---

## 10. Partnership Tier

For CRM providers, here's my recommendation:

| Tier | Best For | Commission | What's Included |
|------|----------|------------|-----------------|
| **Referral** | Small CRM resellers, new to partnerships | 20% | Referral link, basic dashboard, email support |
| **Reseller** | Established CRM partners with active client relationships | 30% | Everything in Referral + demo support, priority onboarding, co-branded collateral |
| **White-Label** | Large agencies, franchise groups, CRM platforms | 40%+ | Rebranded widget, API access, dedicated account manager, custom integrations |

### Recommendation for Most CRM Providers:

**Start with Reseller tier.** It's the sweet spot — 30% commission, full support, and they're already selling to tradies so the fit is natural.

**Escalate to White-Label if:**

- They have 100+ active tradie clients
- They want to bundle it into their own pricing
- They want to rebrand it as "their" product

---

## Final Notes

- **You're offering revenue, not asking for a favour.** Lead with the commission, not the ask.
- **Keep it brief.** Tradies and the people who serve them don't have time for long emails.
- **Use their language.** If they sell ServiceM8, mention ServiceM8. If they sell Tradify, mention Tradify.
- **The close is always the same:** "Want to try it with one client and see how it goes?" Lower the barrier. Make it easy to say yes.


Response:
# Sunaiva Partner Pitch Script: VoIP & Phone System Providers

---

## 1. Research Checklist

Before reaching out to any VoIP or phone system provider, find out:

- **Company size**: How many staff? How many clients do they currently service?
- **Client industries**: Do they focus on tradies, small biz, or broad market?
- **Current product mix**: What phone systems do they sell? (VoIP, PBX, hosted PBX?)
- **Geographic footprint**: Metro Melbourne, Sydney, Brisbane, or regional?
- **Partner programs**: Do they already have referral/affiliate partnerships?
- **Recent news**: New locations, awards, expansions—gives you a hook
- **Key decision maker**: Owner, sales manager, or partnership coordinator?
- **Their competitors**: Who's their main competition? (Telstra, Optus, AAPT, VoIP providers?)
- **Client pain points**: Check their Google reviews or testimonials for recurring complaints
- **Their marketing**: What do they promise their clients? (24/7 support, Aussie-based, etc.)

**Pro tip**: Spend 15 minutes on their website and LinkedIn before any outreach. It shows you respect their time and gives you conversation fuel.

---

## 2. Cold Email

**Subject Line**: Adding a 24/7 receptionist to your VoIP clients — without the wages

Hi [Name],

Quick question — how many of your VoIP clients miss calls after hours?

Most tradies and small biz owners we talk to say they lose at least 2-3 jobs a week to missed calls. Their phone system's great during business hours, but what happens at 5pm when the office closes?

We've built an AI voice widget that answers calls, books jobs, and handles enquiries 24/7 — for about the cost of a part-time receptionist. It plugs straight into their existing setup.

We're looking for phone system providers who want to add serious value (and earn 30% recurring commission) by offering this to their clients.

Got 10 minutes to chat about it?

Cheers,
[Your name]
Sunaiva

---

## 3. LinkedIn Message

**DM Version (298 characters):**

Hey [Name], saw your work with [Company] — you guys do solid work with tradie clients.

Quick idea: ever had clients ask "can you make sure we never miss a call?" We built an AI receptionist that works 24/7 for ~$200/mo — answers calls, books jobs, the lot.

30% commission if it's a fit. Keen to chat 5 mins?

Cheers,
[Your name]

---

## 4. Phone Script

*(If they answer — aim for under 30 seconds)*

"Hi [Name], it's [Your Name] from Sunaiva. I know you're busy, so I'll be quick.

We build AI voice widgets for tradie businesses — basically a 24/7 receptionist that answers calls and books jobs while they're on the tools.

I'm reaching out because your VoIP clients are probably getting calls after hours and missing work. This is a perfect add-on for what you're already selling them — and there's 30% recurring commission in it for you.

Have you got 5 minutes to see if it's a fit?"

---

## 5. Value Proposition

### What's in it for them: 30% recurring commission

- **Starter ($197/mo)**: $59.10 per client, per month
- **Pro ($397/mo)**: $119.10 per client, per month
- **Growth ($597/mo)**: $179.10 per client, per month

One sale = passive income for as long as the client stays. Do the math: 10 clients on Pro = $1,191/mo on top of their phone system revenue.

### How it makes their existing offering stronger

- **Completes the package**: Phone system + AI receptionist = complete communications solution
- **Addresses the objection they can't solve**: "What happens when we're closed?" — now they can answer it
- **Stickier clients**: Clients with more integrated systems are harder to churn
- **Competitive differentiator**: "We don't just install phones — we set you up with a 24/7 virtual receptionist"
- **Higher ticket sales**: Bundle the widget with every new phone system install

### Why their clients will love it

- Never miss a call → never miss a job
- Book jobs while on the tools → more money in their pocket
- 24/7 availability → sounds bigger than they are
- Costs less than a part-time receptionist → obvious value

---

## 6. Objection Handling

### Objection 1: "We already handle after-hours calls for our clients"

**Response:**
"That's fair — you guys do a great job. But here's the thing: our widget answers the call instantly, captures the job details, and books it straight into their calendar or CRM. No manual forwarding, no callback delay.

Your team still handles what they do best. We're just the front line that never sleeps. And honestly? Most of your clients would rather talk to an AI at 11pm than wait until 9am for a callback — they might have moved on to another tradie by then."

### Objection 2: "Our clients are happy with what we provide"

**Response:**
"Totally get it — you've built solid relationships. But ask yourself this: how many of them have said 'I wish I didn't miss so many calls'? Or 'I need to be available 24/7 but can't afford a receptionist'?

Our widget solves that specific pain point. It's not replacing what you do — it's filling a gap you might not even know exists. And at $197-$597/mo, it's a no-brainer add-on that makes their setup complete."

### Objection 3: "We don't want to sell something we can't support"

**Response:**
"Completely reasonable. Here's how it works: we handle all the tech, the AI, the support — everything. You're not selling a product you need to maintain. You're simply introducing a solution to clients you already have a relationship with.

We provide the sales materials, the demo, the onboarding. Your team just needs to mention it. If a client has an issue, we deal with it directly. Your reputation stays intact — in fact, your clients will think you're the ones who solved their problem."

---

## 7. Commission Calculator

Show them the money. Use this as a visual or write it out:

| Clients on Starter ($197/mo) | Commission (30%) | Monthly Income |
|------------------------------|------------------|----------------|
| 5 clients | $59.10 each | $295.50 |
| 10 clients | $59.10 each | $591.00 |
| 20 clients | $59.10 each | $1,182.00 |

| Clients on Pro ($397/mo) | Commission (30%) | Monthly Income |
|---------------------------|------------------|----------------|
| 5 clients | $119.10 each | $595.50 |
| 10 clients | $119.10 each | $1,191.00 |
| 20 clients | $119.10 each | $2,382.00 |

| Clients on Growth ($597/mo) | Commission (30%) | Monthly Income |
|------------------------------|------------------|----------------|
| 5 clients | $179.10 each | $895.50 |
| 10 clients | $179.10 each | $1,791.00 |
| 20 clients | $179.10 each | $3,582.00 |

**Real talk**: Even if they convert just 5 of their existing clients to Pro, that's nearly $600/mo in passive income. For doing almost nothing.

---

## 8. Onboarding Offer

Here's what Sunaiva will do to make their life easy:

- **Free demo account**: They can test the widget themselves — see how it handles calls, books jobs, sounds
- **Sales one-pager**: Branded PDF they can send to clients or leave behind after installs
- **Demo video**: Short video they can forward to interested clients
- **Joint discovery call**: We join their sales call if needed to explain the product
- **Full training**: 30-minute walkthrough of the widget, features, and how to position it
- **Dedicated support**: Direct line to our team if any questions come up
- **Co-marketing**: We can create case studies together, share social posts, etc.
- **No lock-in**: They can pause or adjust their involvement anytime

**Bottom line**: We do the heavy lifting. They just introduce it to clients who already trust them.

---

## 9. Follow-Up Sequence

### Touch 1: Initial Email (Day 0)
Send the cold email above.

### Touch 2: Follow-Up Email (Day 4)
**Subject Line**: Quick follow-up — 24/7 receptionist for your VoIP clients

Hi [Name],

Just following up on my last email about adding an AI receptionist to your VoIP offering.

To be clear — I'm not asking you to become a sales team. Just mention it to clients who complain about missed calls. We'll handle everything else.

Worth a 5-minute chat? Let me know.

Cheers,
[Your name]

### Touch 3: LinkedIn Connection + Message (Day 10)
- Connect on LinkedIn with a personalized note: "Hi [Name], great connecting. Would love to chat about the AI receptionist opportunity if you're open to it."
- Once connected, send a brief voice note (under 30 seconds) if possible — personal touch goes a long way

### Touch 4: Final Email (Day 21)
**Subject Line**: One last thing — free demo for your team

Hi [Name],

I'll stop spamming you after this one, I promise.

Here's what I'm offering: a free demo account for your team to test. No pressure, no obligation. Just see how it works and decide if it's worth mentioning to your clients.

If you're not interested, just say so and I'll leave you alone.

Either way — best of luck with the business.

Cheers,
[Your name]

---

## 10. Partnership Tier Recommendation

**Recommended Tier: Referral Partner (with Reseller potential)**

### Why Referral first:

- Low barrier to entry — they can start earning immediately
- No complex contracts or quotas
- Tests the waters before committing to full reselling
- Perfect for phone system providers who want to add value without becoming AI experts

### What unlocks Reseller:

- Once they refer 5+ clients and see the income
- If they want to bundle it into their own pricing
- When they ask for custom branding or integrations
- If they want to own the client relationship more fully

### White-Label (future state):

- Only worth considering if they have 50+ clients and want full control
- Requires dedicated support infrastructure
- Makes sense for larger telecom brokers or MSPs

**My recommendation**: Start with Referral, prove the model, then upgrade to Reseller when they ask for it. Most phone system providers will be happy earning 30% on autopilot rather than becoming resellers.

---

## Quick Reference Card

| Item | Detail |
|------|--------|
| **Best outreach channel** | Email first, LinkedIn follow-up |
| **Ideal prospect** | Small-medium VoIP provider, 20-200 clients, serves tradies |
| **Key pain point to mention** | Clients missing calls after hours |
| **Commission range** | $59-$179/mo per client |
| **Minimum viable pitch** | "We help your clients never miss a call. You earn 30% recurring." |
| **Onboarding time** | 30 minutes max |

---

**Final tip**: Remember — you're not asking for a favour. You're offering them revenue they can't get elsewhere. The widget solves a real problem their clients have. They win, their clients win, you win. Lead with confidence.


Response:
# Sunaiva Partner Pitch Script: Website Hosting Companies

---

## 1. Research Checklist

Before reaching out to any hosting company, find out:

- **Client count**: How many active websites do they host? (Even an estimate helps frame the opportunity)
- **Client types**: Who are their typical customers? (Tradies, cafes, professional services?)
- **Existing add-ons**: Do they already offer SEO, marketing, or maintenance packages?
- **Decision maker**: Who runs the show? Owner? Account manager?
- **Current partnerships**: Are they already selling any third-party tools?
- **Pricing structure**: Do they charge monthly/annual? What's their average client spend?
- **Online presence**: Check their website, Google reviews, and socials — know their brand vibe before you call
- **Recent news**: Have they expanded? Moved offices? New team members? (Personalise your pitch)

---

## 2. Cold Email

**Subject line:** Add $1,180/mo recurring revenue — no extra work

Hi [Name],

I run partner development at Sunaiva — we build AI voice assistants for tradie businesses (the "Talk to us" widget you see on websites).

Here's the opportunity: your clients are tradies and small businesses who need 24/7 call handling. Our widget answers calls, books jobs, and handles enquiries — while the tradie is on the tools.

We're offering web agencies and hosts **30% recurring commission** for every client you refer. That's roughly $1,180/mo if just 20 of your clients sign up.

No setup required on your end. We handle everything — you just send us the leads.

 Keen to chat about it?

Cheers,
[Your name]
Sunaiva

---

## 3. LinkedIn Message

(298 characters)

> Hey [Name] — quick question. If you could add $500–$1,500/mo passive income to your hosting business without lifting a finger, would you be interested? That's what our partner program pays out. Happy to show you the numbers over a 10-min call. Let me know!

---

## 4. Phone Script (First 30 Seconds)

**If they answer:**

"Hi [Name], it's [your name] from Sunaiva. How are you going?

Look, I won't take up much of your time — we work with web hosts and agencies to offer their clients an AI voice widget that answers calls and books jobs for tradies. We're paying **30% recurring commission** to partners who refer clients.

I know you're busy, so I wanted to quickly ask — do you have a minute to hear how it works, or would it be better to send through some info first?"

**Key points delivered in 30 seconds:**

- Who you are
- What the product does (in one sentence)
- The money angle (30% commission)
- Low-commitment ask

---

## 5. Value Proposition for Hosting Companies

### What's in it for them: 30% recurring commission

Every client they refer generates ongoing passive income for as long as the client stays with Sunaiva.

- **Starter widget** ($197/mo) = $59.10/mo commission
- **Pro widget** ($397/mo) = $119.10/mo commission
- **Growth widget** ($597/mo) = $179.10/mo commission

This is revenue they earn while doing nothing. No support calls, no setup, no maintenance.

### How it makes their existing offering stronger

- **Adds a premium upsell** to their hosting packages — they can offer "AI call handling" as a bolt-on
- **Reduces client churn** — tradies who use Sunaiva get more jobs, feel more supported, and stick around longer
- **Positions them as a full-service partner** — not just someone who "hosts the site" but someone who helps their business grow
- **Competitor differentiator** — most hosts don't offer this; it'll make their pitch stronger

### Why their clients will love it

- **Never miss a call** — even at 7pm on a Saturday
- **Book jobs while on the tools** — the AI handles the back-and-forth
- **Costs less than a part-time receptionist** — $197/mo vs $3,000+/mo
- **Instant setup** — no hardware, no training

Tradies are time-poor and phone-shy. This solves a real pain point.

---

## 6. Objection Handling

### Objection 1: "We already have partners / don't need another product"

**Response:**
"I get that — you don't want to overload your offering. But here's the thing: this isn't a product you need to support. We handle everything — setup, training, ongoing support. You just send us the leads and we pay you commission. It's completely hands-off. Think of it as adding a revenue stream without adding workload."

---

### Objection 2: "My clients won't want this / they're too small"

**Response:**
"That might be true for some, but here's what we're seeing: tradies are drowning in missed calls. They lose $200–$500 every time they miss a job because they're on a roof or elbow-deep in a pipe. Our widget catches those calls, qualifies the lead, and books the job. For $197/mo, it's a no-brainer. Even if just 20% of your clients are tradies, that's a solid opportunity."

---

### Objection 3: "Setting up my clients sounds like a pain"

**Response:**
"That's the best part — there's zero setup required on your end. We have a 5-minute onboarding flow. Your client signs up, we integrate the widget into their site, and they're live. We handle all the tech. You literally just send us their details and we do the rest. No hand-holding needed."

---

## 7. Commission Calculator

Use this as a leave-behind or screen-share tool:

| Clients on Starter ($197/mo) | Commission (30%) | Monthly Payout |
|------------------------------|------------------|----------------|
| 10 clients | $59.10 | $591 |
| 20 clients | $59.10 | $1,182 |
| 50 clients | $59.10 | $2,955 |

| Clients on Pro ($397/mo) | Commission (30%) | Monthly Payout |
|--------------------------|------------------|----------------|
| 10 clients | $119.10 | $1,191 |
| 20 clients | $119.10 | $2,382 |
| 50 clients | $119.10 | $5,955 |

| Clients on Growth ($597/mo) | Commission (30%) | Monthly Payout |
|-----------------------------|------------------|----------------|
| 10 clients | $179.10 | $1,791 |
| 20 clients | $179.10 | $3,582 |
| 50 clients | $179.10 | $8,955 |

**Script to present this:**
"Based on [X] clients you currently host, even if just 10% sign up for our Starter package, you're looking at $[X] in monthly passive income. And that's just year one — it grows as your client base grows."

---

## 8. Onboarding Offer

When they agree to partner, here's what you provide — free:

1. **Dedicated partner portal** — track your referrals, commissions, and client status in real-time
2. **Custom referral link** — unique URL so every lead is tracked back to you
3. **5-minute onboarding call** — we walk through how the program works (one time, not ongoing)
4. **Sales one-pager** — a PDF they can send to their clients explaining the widget (branded as "powered by Sunaiva")
5. **Demo access** — they can test the widget themselves to see how it works
6. **Co-branded landing page** (optional) — if they want a custom URL to send leads to
7. **Priority support** — direct line to our partner team for any questions

**What we DON'T require:**

- No minimum referral quotas
- No upfront fees
- No ongoing training commitments
- No technical integration needed

---

## 9. Follow-Up Sequence

### Touch 1: Initial outreach (Email + LinkedIn)

- Send cold email
- Follow up with LinkedIn message same day or next day
- **Timing:** Day 0

### Touch 2: Value-add follow-up

- **Timing:** Day 4–5
- **Content:** "Hi [Name], just following up on my last msg. I know you're busy — here's a quick 1-minute video showing how our widget works for tradies. Happy to jump on a 10-min call whenever suits. No pressure."

- Include a 30-second screen recording of the widget in action (or link to your demo)

### Touch 3: Social proof + soft close

- **Timing:** Day 10–12
- **Content:** "Hey [Name] — quick update. We've just signed up [X] new partners this month and they're already earning commission. One host in Melbourne referred 5 tradies in week one. Just wanted to keep this on your radar. Let me know if now's not the right time — happy to circle back in a few months."

- **If no response after this:** Move to "dormant" list. Re-engage in 3–6 months with a fresh angle or new case study.

---

## 10. Partnership Tier Recommendation

For a website hosting company, I recommend:

### Referral Partner (starting tier)

**Why:**

- They have existing client relationships but likely don't want to resell or white-label
- Lowest barrier to entry — they just refer, we sell and service
- Still earns them 30% recurring commission
- No extra workload or support burden
- Easy to prove concept before upgrading

**When to upgrade to Reseller:**

- Once they refer 10+ clients and see the revenue
- If they want to bundle the widget into their own hosting packages (rebrand it)
- If they want to offer it to their clients as a "premium add-on" with their own pricing

**Recommendation:** Start with Referral. Once they see the money coming in, they'll likely ask about Reseller options themselves.

---

## Quick-Reference Pitch Summary

> "We pay web hosts 30% recurring commission to refer their tradie clients to our AI voice widget. It answers calls, books jobs, and handles enquiries 24/7 — so tradies never miss a job. You send us the lead, we handle everything else. It's pure passive income."

---

*Want me to adapt this for a different partner type (e.g., web design agency, trade association, marketing agency)? Happy to tweak the angle.*


Partner pitch: business networking group

Response:
# Complete Partner Pitch Script: Networking Groups (BNI)

This playbook is designed specifically for approaching business networking groups like BNI, chamber of commerce groups, and tradie-specific networking communities. These partners have existing relationships with tradie members and can become powerful referral sources—or even resellers.

---

## 1. Research Checklist

Before reaching out, gather this intel:

- [ ] **Group name and meeting schedule** (weekly? fortnightly? location?)
- [ ] **Group size and membership composition** (% of tradies vs other industries)
- [ ] **Current visitor policy** (can you attend a meeting as a guest?)
- [ ] **Key roles**: Who runs the chapter? Who's the membership chair?
- [ ] **Existing tech/services** they promote to members (accounting software? marketing agencies?)
- [ ] **Notable tradie members**: Which members are prominent in the group? Any past issues with missed calls?
- [ ] **Their meeting format**: Do they do presentations? Member spotlights?
- [ ] **What's already been pitched to them**: Have they had AI voice/chatbot offers before?

**Pro tip:** Check their LinkedIn page, Facebook group, and recent posts. Look for members posting about being busy, needing help with admin, or—gold mine—posting that they're "unavailable due to being on the tools."

---

## 2. Cold Email

**Subject line:** Adding another revenue stream for your networking group?

---

Hi [Name],

I'm reaching out because your networking group is sitting on a goldmine you might not be monetising yet.

Here's the deal: we built an AI voice assistant for tradies—think of it as a receptionist that never sleeps, never takes holidays, and costs less than a part-time admin staff. It answers calls, books jobs, and handles enquiries 24/7.

The reason I'm contacting you: tradies in your group are losing jobs right now because they're on the tools and can't answer the phone. If your members are anything like the tradies I speak to in Brisbane each week, that's probably at least 10-20 members who need this.

I'm offering a 30% recurring commission for every member you refer who signs up. That's roughly $60-$180 per client, every single month.

Would a 15-minute call work this week to chat about how this could work for your group?

Cheers,
[Your name]
Sunaiva

---

## 3. LinkedIn Message

**Under 300 characters:**

---

Hey [Name], seen you're connected with [Networking Group]—their tradie members are exactly who we built our AI receptionist for. Quick question: does your group have a preferred vendor arrangement, or do members just recommend each other? If there's fit, I'd love to show you how our 30% commission model works. Happy to jump on a 10-min call.

---

## 4. Phone Script (First 30 Seconds)

If they answer—confident, warm, not rushy:

---

"Hi [Name], it's [Your Name] from Sunaiva. Hope you're having a good week.

I reached out by email a day or two ago about our AI voice widget for tradies—the one that answers calls and books jobs so tradies don't miss work while they're on the tools.

I know you're busy, so I'll keep this quick: we'd love to offer your networking group a 30% commission on every member who signs up. We're talking roughly $60-$180 in recurring revenue per client, every month, for doing basically nothing once the referral's made.

Do you have two minutes for me to tell you how it works? If it's not a fit, no worries—but I think you'll be surprised how relevant this is to your tradie members."

---

## 5. Value Proposition

### What's in it for them (The 30% Recurring Commission)

- **Passive income stream**: 30% of every widget fee, paid monthly, for as long as the client stays
- **No extra work**: You refer; we handle sales, setup, and support
- **Zero overhead**: No staff, no infrastructure, no risk
- **Transparent pricing**: Starter $197/mo, Pro $397/mo, Growth $597/mo (you earn $59-$179 per client, per month)

### How it makes their existing offering stronger

- **Compliments their current value**: If they already help tradies with websites, SEO, or marketing—this solves the "but what happens when the phone rings?" problem
- **Increases member retention**: Members who get more jobs from never missing calls will thank the group that told them about it
- **Competitive advantage**: They're the "smart" networking group that actually helps members make money, not just meet people
- **Real case studies to share**: Can use success stories in their own marketing

### Why their clients (the tradies) will love it

- **Never miss another job**: "I lost a $2,500 job last week because I was under a house." — Real tradie quote you'll use
- **24/7 availability**: After-hours enquiries convert at 3x the rate of missed calls
- **Costs less than a part-time receptionist**: $197/mo vs $1,500+ for a casual
- **Actually works**: It's not a chatbot that confuses people—it's a real voice AI that sounds like a competent receptionist
- **One conversation to sell**: The tradie understands "it answers my phone" immediately—no tech complexity

---

## 6. Objection Handling

### Objection 1: "I don't want to seem like I'm spruiking to my members."

**Response:**

Totally get that—you've built trust over years, and you don't want to blow it on some random product.

Here's how I see it: you're not spruiking. You're solving a real problem your members have. Last month alone, a tradie in [their suburb] told me he lost a $4,000 job because he was on a roof and couldn't answer. That's real money, not hypothetical.

If you'd rather just mention it casually in your updates ("Hey, one of our members has a tool that answers tradies' phones")—that's totally fine. I'll even give you a one-page PDF you can share. No pressure to do a formal pitch. Just a heads-up that this exists could help someone.

---

### Objection 2: "My members are already flat out / don't need help."

**Response:**

See, that's exactly what they think—until they see the numbers.

We did a case study with a Gold Coast plumber. He thought he was "too busy" to worry about missed calls. Turns out he was missing 4-6 calls a week, averaging $400 per job. That's $1,600-2,400 a week in lost revenue. He's on the tools 50 hours a week—he doesn't need *more* work, he needs to *capture* the work already coming in.

Your members might be turning away work without realising it. This widget pays for itself in weeks, not months.

---

### Objection 3: "I've been burned by referral programs before / it never actually pays out."

**Response:**

I hear you. There are a lot of dodgy referral programs out there—表 for tracking, late payments, etc.

Here's our setup:

- We give you a unique referral link or code for each member
- When they sign up, you're credited immediately
- Commission pays on the 15th of each month, via direct deposit
- We send you a monthly summary: who's active, who's new, what you earned

We're a real Australian company, not some offshore operation. You can actually talk to us. And honestly—if this didn't work, we'd have no partners left. Our whole model depends on referral partners getting paid reliably.

Want me to show you our partner dashboard so you can see how it works in real-time?

---

## 7. Commission Calculator

Create a simple visual or walk them through this verbally. Here's a ready-made reference:

---

### "Here's What Your Monthly Revenue Could Look Like"

| If you refer... | Average Plan | Your Monthly Commission |
|-----------------|--------------|-------------------------|
| 5 tradies | $297 avg | $445/mo |
| 10 tradies | $297 avg | $891/mo |
| 20 tradies | $297 avg | $1,782/mo |
| 30 tradies | $297 avg | $2,673/mo |

**Realistic scenario:** Your networking group has 40 members. 30% are tradies (12 people). Even if half of them sign up (6 clients) at an average of $297—you're earning **$536/month** in passive income.

**Aggressive scenario:** If you actively promote at meetings and follow up, and you convert 15 tradies (realistic for an engaged group), that's **$1,339/month**.

**The math:** You do the introduction. We do the rest. That's it.

---

## 8. Onboarding Offer

When they say yes to exploring, here's what you offer to get them started:

---

**Your Onboarding Package:**

✅ **Free demo account** — I'll set up a live demo so they can see exactly what it sounds like when the widget answers a call

✅ **One-page member flyer** — Branded to their networking group, they can print or PDF it to members

✅ **15-minute presentation slot** — If they want to present at a meeting, I'll give them a ready-made slide deck (or present it for them)

✅ **Exclusive partner rate** — 30% commission locked in, plus first month's commission paid early as a thank-you

✅ **Dedicated support** — Direct line to me (not a generic support inbox). Questions answered within 24 hours.

✅ **No minimums** — Refer one client or fifty. No quotas, no exclusivity required.

---

**To get started, I just need:**
1. Your group meeting schedule so we can plan timing
2. The name/email of 2-3 tradie members you'd like us to reach out to (you can pre-warm them or let us cold-contact—your call)

That's it. We handle the rest.

---

## 9. Follow-Up Sequence

### Touch 1 (Day 1): Email + LinkedIn DM (Same Day)

- Send the cold email from Section 2
- Follow with LinkedIn DM from Section 3
- **Goal:** Awareness + start of conversation

### Touch 2 (Day 4): Phone Call

- Call between 9-10am or 4-5pm (catch them before/after work)
- If no answer: leave a brief voicemail, follow up with SMS:
  > "Hi [Name], it's [Your Name] from Sunaiva. Left you a voicemail—quick call about the 30% commission opportunity for your networking group. Give me a ring on [number] if you're keen to chat."

- **Goal:** Get on the phone or schedule a call

### Touch 3 (Day 10): Value-Add Email

- Reference something specific you noticed about their group:
  > "Hi [Name], I noticed your group meets on Wednesdays at [Venue]—might be worth catching up before your next meeting. I've got a one-page summary of how the commission works. Happy to send it over?"

- Include a relevant case study or testimonial in the email
- **Goal:** Re-engage with value, no pressure

### Touch 4 (Day 21): Final Touch

- If still no response:
  > "Hi [Name], just circling back on this. I'll keep this one brief—if the 30% commission for referring tradie members isn't relevant right now, no worries at all. But if it ever is, here's my number: [number]. Cheers."

- **Goal:** Leave the door open, don't be a pest

---

## 10. Partnership Tier Recommendation

For a networking group like BNI, here's my recommendation:

---

### Recommended Tier: Referral Partner (with Reseller potential)

**Why Referral Partner makes sense:**

- Low barrier to entry: they can start by just mentioning it to members
- No training required: they don't need to learn the product deeply
- It's "on-brand" with networking: they're already in the business of connecting people
- No conflict with their existing offerings: they're not selling competing services

**When to upgrade to Reseller:**

If after 3 months they're actively pitching it at every meeting and referring 5+ clients, offer them the **Reseller tier**:
- Higher commission (40-50%)
- Branded materials
- First right of refusal in their geographic area
- Invitation to our partner advisory board

**Avoid White-Label unless they specifically ask:**

White-label is for web agencies or marketing firms that want to own the relationship and rebrand the product as their own. Networking groups don't typically want this—it changes the nature of what they do. Keep it simple.

---

## Quick-Reference Checklist

Before your first meeting with the networking group contact, make sure you've:

- [ ] Researched their group size, meeting schedule, and member mix
- [ ] Identified 2-3 tradie-specific pain points (missed calls, after-hours enquiries, admin burden)
- [ ] Prepared a live demo (or screenshot walkthrough) of the widget
- [ ] Calculated a custom commission scenario for their specific group size
- [ ] Prepared your one-page flyer/mockup to leave behind
- [ ] Dressed to match their vibe—BNI is blazers and handshakes; other groups might be more casual

---

This playbook is ready to use. Adapt the specifics (suburb names, group details) to match the actual partner. The key message: **you're not asking for a favour—you're offering them revenue they didn't have before.** That changes the entire dynamic of the conversation.


Response:
# Partner Pitch Script: Trade Schools & TAFE

---

## 1. Research Checklist

Before reaching out to any trade school or TAFE, gather the following:

- [ ] **Course offerings** — Do they run Certificate III/IV in trades, business courses, or management qualifications?
- [ ] **Student numbers** — How many apprentices/students currently enrolled?
- [ ] **Graduate outcomes focus** — Do they advertise employment rates or business startup support?
- [ ] **Industry partnerships** — Who do they already work with (employers, Group Training Organisations)?
- [ ] **Digital initiatives** — Any recent tech upgrades or student support apps they advertise?
- [ ] **Key decision-maker** — Who handles business partnerships, industry engagement, or student services?
- [ ] **Recent news** — New campus, funding wins, or program launches to reference?
- [ ] **Their competitors** — What other TAFEs or private training providers operate in their region?

**Pro tip:** Check their LinkedIn for partnership announcements and their "Industry" or "Employer" pages.

---

## 2. Cold Email

**Subject:** How [TAFE Name] can help tradies never miss a job again

Hey [Name],

Quick question — how many of your graduates start their own trade business within 5 years?

Here's an opportunity that actually adds value to what you're already offering: We built an AI voice assistant that answers calls, books jobs, and handles enquiries 24/7 — perfect for tradies just starting out.

We're offering partner schools 30% recurring commission every month a graduate uses it. That's roughly $60 per client, per month — for life.

Happy to jump on a 10-minute call to show you how it works and why a few TAFEs are already piloting it.

Cheers,
[Your Name]
Sunaiva

---

## 3. LinkedIn Message

**Characters: 284**

> Hey [Name] — saw your work with [TAFE Name] and the focus on graduate outcomes. We've built an AI phone receptionist for tradies that books jobs while they're on the tools. Zero setup cost for your graduates, 30% commission for the school. Could be a solid differentiator for your business programs. Keen to chat briefly if it fits?

---

## 4. Phone Script (First 30 Seconds)

**"Hi [Name], it's [Your Name] from Sunaiva. I've been reaching out to a few TAFEs about a partnership — we're offering 30% recurring commission on our AI voice widget for tradies.**

**I know you're focused on graduate outcomes, so here's the pitch: when your students start their own businesses, they can use our tool to never miss a call or job. It's $197/month, costs us about $20, so there's real margin in it for the school as a referral partner.**

**Have you got 5 minutes to hear more, or should I send through some info first?"**

---

## 5. Value Proposition for Trade Schools/TAFE

### What's In It For Them (30% Recurring Commission)

- **Passive income stream** — Every graduate who signs up = ongoing revenue for the school
- **No upfront cost** — They don't buy anything; they simply refer
- **Zero staff effort** — We handle sales, onboarding, support
- **Real numbers:** If just 5% of 200 annual graduates sign up → 10 clients × $197 × 30% = **$591/month** recurring

### How It Makes Their Existing Offering Stronger

- **Graduate employability boost** — Graduates get access to tech that makes them more professional from day one
- **Differentiation** — Few TAFEs offer this kind of ongoing business support post-graduation
- **Employer appeal** — Host employers love that graduates understand modern business tools
- **Retention angle** — Could be offered as a "graduate benefit" or included in business elective units

### Why Their Clients (Students/Graduates) Will Love It

- **Never miss a call** — Answering a phone while up a ladder is impossible. This fixes that.
- **Book jobs while you work** — The AI books the job; tradie does the work
- **Sounds professional** — It's not a bloke's mobile going to voicemail — it's a proper receptionist
- **Cheaper than a receptionist** — $197/mo vs $3-4k/month for part-time staff
- **24/7 availability** — Works while they're sleeping, on the tools, or having a weekend off

---

## 6. Objection Handling

### Objection 1: "Our students are apprentices — they don't need this yet."

**Response:**
> "You're right, the apprentice on day one doesn't need it. But Certificate IV and business students? The ones planning to go out on their own in 2-5 years? This is exactly what sets them up. Plus, some of your host employers are already asking for this kind of support. It's future-proofing them."

---

### Objection 2: "We don't want to look like we're selling to our students."

**Response:**
> "Totally fair. We're not asking you to hard-sell. We're offering it as a **value-add** — almost like a graduate benefit. You mention it exists, we handle the rest. No pressure, no commission unless they actually sign up. It's no different to telling them about a supplier discount or insurance program."

---

### Objection 3: "We don't have time to manage another partner program."

**Response:**
> "That's the beauty of it — you don't manage anything. You give us a contact list or put us in a newsletter, we handle the sales, the demos, the onboarding, the support. Your only job is to make the intro. If a student signs up, we pay the commission. If they don't, it costs you nothing."

---

## 7. Commission Calculator

### Scenario A: Small TAFE (100 annual trade graduates, 10% conversion)

| Metric | Value |
|--------|-------|
| Annual graduates | 100 |
| Expected conversion | 10% |
| Active clients | 10 |
| Widget price (Starter) | $197/mo |
| **Your monthly commission** | **$591/mo** |
| **Annual recurring revenue** | **$7,092/yr** |

### Scenario B: Medium TAFE (300 annual graduates, 15% conversion)

| Metric | Value |
|--------|-------|
| Annual graduates | 300 |
| Expected conversion | 15% |
| Active clients | 45 |
| Widget price (Starter) | $197/mo |
| **Your monthly commission** | **$2,659/mo** |
| **Annual recurring revenue** | **$31,908/yr** |

### Scenario C: Large TAFE with business program (500 graduates, 20% conversion)

| Metric | Value |
|--------|-------|
| Annual graduates | 500 |
| Expected conversion | 20% |
| Active clients | 100 |
| Widget price (Pro - avg) | $350/mo |
| **Your monthly commission** | **$10,500/mo** |
| **Annual recurring revenue** | **$126,000/yr** |

---

## 8. Onboarding Offer

When they sign on, here's what Sunaiva provides **at no cost**:

- ✅ **Dedicated partner account manager** — Single point of contact for any questions
- ✅ **Co-branded marketing assets** — Logos, email templates, social posts ready to go
- ✅ **2-minute demo video** — Customised with their branding to share with students
- ✅ **Exclusive partner pricing** — Discounted widget rates they can pass on (or keep margin on)
- ✅ **Real-time dashboard** — See how many referrals convert, commissions earned
- ✅ **Priority support** — Their students get white-glove onboarding
- ✅ **Quarterly biz review** — We show you what's working and optimise together

**Our ask:** A mention in one graduate email per term + logo on their "Industry Partners" page.

---

## 9. Follow-Up Sequence (3-Touch Plan)

### Touch 1: Email (Day 1)

- Send cold email with subject line tailored to their recent news or student outcome stats
- Include brief 1-paragraph pitch + commission calculator snapshot

### Touch 2: LinkedIn Message (Day 4)

- Personal connection: "Hi [Name], just looping back on this — think it could really complement your business program. Happy to jump on a quick call?"

### Touch 3: Phone Call (Day 8-10)

- If no response to email or LinkedIn, call direct: "Hey [Name], I know you're busy — just wanted to confirm you saw my email about the Sunaiva partnership? It's a revenue-share thing, no cost to the school. Worth 5 minutes?"

**If no answer:** Leave voicemail, follow up with SMS: "Hey [Name], just tried you re: the TAFE partnership — happy to send through a 1-pager. Let me know."

---

## 10. Partnership Tier Recommendation

### Recommended Tier: **Referral Partner** (to start)

**Why:**

- Low barrier to entry — they just introduce us to graduates
- No sales team training required
- Maintains their brand integrity (they're educators, not salespeople)
- Easy to prove results before escalating

**When to upgrade:**

- If they refer 20+ clients in 6 months → offer **Reseller** tier (deeper discount, more support)
- If they want to white-label it as "TAFE Business Tools" → **White-Label** option available for large institutions

---

## Quick-Reference Summary

| Element | Key Point |
|---------|-----------|
| **Who** | Trade schools, TAFEs, vocational training providers |
| **What** | 30% recurring commission on AI voice widget |
| **Why it wins** | Graduate outcomes boost + passive income + zero effort |
| **Commission range** | $591–$10,500/mo depending on student numbers |
| **Best in** | Certificate IV in Business, trade business units, graduate services |
| **Tier to start** | Referral Partner |
| **Our setup cost** | $0 — we handle everything |

---

*Ready to adapt this for a specific TAFE? Give me the name and I'll tailor the research notes and pitch accordingly.*


Response:
# Partner Pitch Script: Insurance Broker Outreach

---

## 1. Research Checklist

Before reaching out, gather this intel:

- **Client base size**: How many trade businesses do they currently insure?
- **Trade specialties**: Do they focus on certain trades (plumbing, electrical, construction) or cover all?
- **Renewal cycle**: When do most clients renew (helps time your pitch around renewal conversations)
- **Current communication channels**: How do they stay in touch with clients—email newsletters, account managers, annual check-ins?
- **Existing partnerships**: Do they already offer add-on services (safety training, compliance software)?
- **Broker profile**: Who are the decision-makers? The principal broker? An account manager?
- **Social presence**: Check their LinkedIn for content themes and engagement levels

**Quick win**: Set a Google Alert for their company name to track recent news or client wins.

---

## 2. Cold Email

**Subject Line**: Adding value to your trade clients (and earning 30% commission)

Hi [Name],

I noticed [Broker Name] works with plenty of tradies across [city/region] — solid client base you've built there.

Here's an idea: every one of those tradies is losing calls and missing jobs because they're on the tools and can't answer the phone. It's costing them thousands every month.

We're Sunaiva — we build AI voice widgets that answer calls, book jobs and handle enquiries 24/7. It's like having a receptionist who never sleeps, for $197–$597/month.

We're looking for insurance partners who can introduce this to their existing clients. You'd earn 30% recurring commission — ongoing income for every client you refer.

Got 10 minutes to chat about how it works?

Cheers,
[Your name]
Sunaiva

---
**Word count**: 138

---

## 3. LinkedIn Message

> Hey [Name], saw your post about [recent topic] — insurance brokers who support tradies are doing God's work 😅
>
> Quick question: do you ever mention phone misseds or after-hours enquiries when you're chatting with clients? We're Sunaiva — AI voice receptionist for tradies, 30% commission if it's a fit.
>
> Happy to jump on a 10-min call if you're curious. No pressure either way 👍

---
**Character count**: 298

---

## 4. Phone Script — First 30 Seconds

**If they answer:**

"Hi [Name], it's [Your Name] from Sunaiva. I sent you an email recently about AI voice widgets for tradies — basically an AI receptionist that answers calls and books jobs while they're on the tools.

I know you're working with hundreds of tradies through [Broker Name], and I figured this could be a nice value-add for your clients — something you could mention during renewals or check-ins.

Have you had a chance to look at the email, or would it be easier if I walked you through it quickly?"

---

## 5. Value Proposition

### What's in it for them (30% recurring commission)

- **Starter tier ($197/mo)**: $59.10 per client, per month
- **Pro tier ($397/mo)**: $119.10 per client, per month
- **Growth tier ($597/mo)**: $179.10 per client, per month

With 100 active referrals, that's **$5,910–$17,910/month** in passive income.

### How it strengthens their existing offering

- **Differentiates them from competitors**: Most brokers offer price comparisons; you're offering operational value
- **Client retention hook**: "Hey, while we're reviewing your insurance, have you looked at how you're handling missed calls?"
- **Annual conversation starter**: Natural upsell during policy renewals
- **No extra workload**: You refer; we handle the sales and support

### Why their clients will love it

- **Never miss a job again**: AI answers immediately, books the job
- **Cheaper than a receptionist**: $197/mo vs $4,000+/mo for part-time staff
- **24/7 coverage**: After-hours and weekend calls handled
- **Tradie-approved**: Built specifically for trade businesses — understands industry terminology

---

## 6. Objection Handling

### Objection 1: "I don't want to sell to my clients — it's not my thing."

**Response:**
"Completely understand, and I'm not asking you to become a salesperson. You'd simply mention it as an option — 'Hey, we came across this tool, might be worth a look.' We handle the whole sales process from there. You're not closing deals; you're just pointing clients in the right direction."

### Objection 2: "My clients are happy — they don't need this."

**Response:**
"I hear you. Most tradies don't realise how much they're losing in missed calls until they see the numbers. One of our clients was missing 23 calls a week — that's potentially $15k/month in lost work. It's less about being unhappy and more about a tool they didn't know existed. You can mention it as an option without suggesting there's a problem."

### Objection 3: "What if something goes wrong and my client blames me?"

**Response:**
"Fair concern. Here's the thing — the widget is completely separate from their insurance. It's not our role to give advice on their policy or coverage. We're just handling their phone calls. We also provide full support, so if there's ever an issue, we deal with it directly. Your relationship with your client stays exactly as it is."

---

## 7. Commission Calculator

Show them the numbers with their actual client base:

| Clients Referred | Starter ($197) | Pro ($397) | Growth ($597) |
|------------------|----------------|------------|---------------|
| **10 clients** | $591/mo | $1,191/mo | $1,791/mo |
| **25 clients** | $1,478/mo | $2,978/mo | $4,478/mo |
| **50 clients** | $2,955/mo | $5,955/mo | $8,955/mo |
| **100 clients** | $5,910/mo | $11,910/mo | $17,910/mo |

**Commission formula**: *Clients × Monthly widget fee × 30%*

**Sample pitch line**: "If just 20 of your clients sign up for the Starter widget, that's over $1,180 in your pocket every month — for doing nothing beyond a quick mention."

---

## 8. Onboarding Offer

Here's what you do to make it easy for them:

- **Dedicated demo**: 15-minute walkthrough for the broker and their team
- **One-pager leave-behind**: Branded PDF they can email to clients
- **Referral link with tracking**: Unique link so they see exactly which clients convert
- **Co-branded email template**: Ready-to-send email they can use in their newsletter
- **Priority support**: Dedicated partner success manager (for 10+ referrals)
- **First 3 referrals free setup**: Waive the setup fee for their first three clients
- **Monthly referral report**: Show them exactly what's converting

**In short**: They mention it. We sell it. We support it. They get paid.

---

## 9. Follow-Up Sequence

### Touch 1 — Email + LinkedIn (Day 1)

- Send the cold email
- Connect on LinkedIn with a short note

### Touch 2 — Phone call attempt (Day 4–5)

- Call during business hours
- If no answer, leave a voicemail: "Hey [Name], [Your Name] from Sunaiva. Just following up on the email I sent about the AI widget for tradies. Give me a shout if you're keen to chat — [phone number]."

### Touch 3 — Value-add email (Day 10)

**Subject**: Tradies + missed calls = lost revenue

Hi [Name],

One more quick one — I came across this stat and thought of your clients:

The average tradie misses **12 calls per week** while on the tools. At an average job value of $350, that's over **$4,000 in lost revenue every month** — just from missed calls.

Our widget answers every call, collects the details, and books the job straight into their calendar. No missed opportunities.

If it's not a fit, no dramas — just let me know and I'll stop chasing. But if you're curious, I'm happy to show you how it works in 10 minutes.

Cheers,
[Your name]

### Touch 4 — Break-up email (Day 21)

**Subject**: Quick favour?

Hey [Name],

I'll stop reaching out after this one — I promise.

But genuinely, is there anyone else in your network who works with tradies and might be interested in this? Web designers, trade associations, equipment suppliers?

Happy to return the favour if you point me in the right direction.

Cheers,
[Your name]

---

## 10. Partnership Tier Recommendation

For an insurance broker with an existing trade client base, here's what fits:

### Recommended Tier: **Referral Partner** (with growth potential)

| Tier | Commitment | Commission | Best For |
|------|------------|------------|----------|
| **Referral** | Low — mention to existing clients | 30% recurring | **Insurance brokers** (your best fit) |
| **Reseller** | Medium — actively sell and manage client relationships | 35–40% + volume bonuses | Web agencies, marketing firms |
| **White-Label** | High — rebrand and resell as their own product | Custom pricing | Large agencies with sales teams |

### Why Referral Partner works for brokers:

- Zero upfront cost
- No need to learn the product deeply
- Fits naturally into existing client conversations
- 30% is competitive for a passive referral
- Easy to upgrade to Reseller later if they want to get more involved

---

## Quick-Reference Summary

- **Primary pitch angle**: "Add value to your clients, earn recurring income"
- **Target**: Brokers with 50+ trade clients
- **Commission**: 30% recurring (~$60–$180/client/month)
- **Ideal pitch moment**: During policy renewals or annual check-ins
- **What they do**: Mention it. We do the rest.
- **Close**: "Got 10 minutes to see how it works?"

---

*Ready to adapt this for your outreach? Let me know if you'd like me to tweak any sections — e.g., if your broker outreach shifts to a specific niche within trade insurance (e.g., construction-only, mobile plant insurance).*


Response:
# Partner Pitch Script: Franchise Networks

**Target Partner:** Franchise networks that support franchised trade businesses (e.g., franchise support organisations, master franchisors, franchisee associations)

---

## 1. Research Checklist

Before reaching out, find out:

- **Network size**: How many franchisees do they support? (Even 20-30 franchisees = meaningful revenue)
- **Current support offerings**: What services do they already provide? (Training, marketing, software, bookkeeping?)
- **Decision-maker**: Who approves new vendor partnerships? (Usually head of franchise support, operations manager, or the franchisor themselves)
- **Franchisee profile**: Are they solo operators, 2-3 person crews, or larger? (Solo operators need this most)
- **Existing tech stack**: What tools do they already recommend? (CRM, job management, marketing platforms)
- **Geographic spread**: Metro, regional, or national? (Helps you tailor pricing conversation)
- **Revenue model**: Do they charge franchisees a fixed fee, percentage of revenue, or per-service? (Understand how they make money)
- **Pain points**: Search their content — do they post about franchisees struggling to manage calls, staffing costs, or 24/7 availability?

**Quick win:** Find a recent case study, blog post, or webinar they've done about a challenge your widget solves. Reference it in your outreach.

---

## 2. Cold Email

**Subject line:** Your franchisees are missing calls. Here's a fix.

Hi [Name],

Quick question — how many of your [X] franchisees miss calls after hours?

I'm with Sunaiva. We build AI voice assistants for Aussie tradies that answer calls, book jobs, and handle enquiries 24/7 — no staff needed.

Here's why I'm reaching out: we're offering franchise networks a 30% recurring commission when you refer your franchisees to us. For a network of [X] franchisees, that's potentially [figure] in passive income per month.

Not asking you to sell anything. Just 10 minutes to see if there's a fit.

Happy to jump on a quick call.

Cheers,
[Your name]
Sunaiva
[Phone number]

---

## 3. LinkedIn Message

**DM version (298 characters):**

Hey [Name] — saw your work with [Franchise Network]. Your franchisees probably cop the same issue tradies everywhere do — missing calls at night and on weekends.

We built an AI receptionist for tradies that books jobs while they sleep. 30% commission if you refer them our way.

Quick 10-min chat — worth a look?

---

## 4. Phone Script (First 30 Seconds)

**If they answer:**

"Hi [Name], it's [Your Name] from Sunaiva. Hope I'm catching you at a good time.

Quick background — we build AI voice widgets for Aussie tradies that answer calls and book jobs 24/7. I'm reaching out because I think there's a solid opportunity for [Network Name] to earn recurring commission by referring your franchisees to us.

I can explain in 30 seconds or book 10 minutes — whatever works better for you. What do you reckon?"

**If they ask what Sunaiva is:**

"We're the talking website widget company — you might have seen our ads. Basically, if a tradie's website visitor calls, our AI answers, has a real conversation, and books the job into their calendar. No missed calls, no voicemail purgatory."

---

## 5. Value Proposition

### What's in it for them (30% recurring commission)

- **Passive income stream**: They earn 30% of every widget fee, every month, for as long as their franchisees stay on. No staff, no delivery, no ongoing work.
- **No cost to them**: We handle sales, onboarding, support, and billing. They just introduce us to their franchisees.
- **Scalable revenue**: More franchisees sign up = more monthly commission. There's no cap.

### How it makes their existing offering stronger

- **Retention tool**: Adding a high-value, low-cost tool like this makes their franchise package more attractive to prospective franchisees and keeps existing ones happy.
- **Differentiator**: Most franchise networks offer training, marketing templates, and buying groups. Offering an AI receptionist as a "included" or "recommended" benefit puts them ahead of competitors.
- **Real results for franchisees**: Their franchisees get more bookings, never miss a lead, and free up time. That flows back to the network as happier, more successful franchisees.

### Why their franchisees will love it

- **Never miss a call again**: Missed calls = missed money. AI answers every time, even at 11pm on a Sunday.
- **Costs less than a part-timer**: $197/mo for Starter (or even $597/mo for Growth) is a fraction of a part-time receptionist.
- **Books jobs while they sleep**: AI qualifies the caller, checks availability, and books the job. Tradie wakes up to confirmed appointments.
- **Fits any tradie**: Whether it's a one-person operator or a crew of 10, the widget scales with them.

---

## 6. Objection Handling

### Objection 1: "Our franchisees don't need this"

**Response:**
"I get it — but here's what I'm hearing from tradies on the tools right now: they're losing calls from homeowners who need a sparky or a plumber *now*. If they don't answer in 60 seconds, the customer moves on. Our widget never misses a call. For a solo operator, that's the difference between a booked week and a quiet one.

Want me to send you a couple of testimonials from tradies already using it? That might help you see if it's a fit."

### Objection 2: "We already have vendor partnerships in place"

**Response:**
"No dramas — we're not looking to replace anything. We're additive. If your franchisees are already using [X], that's great. This is a separate revenue line for them that doesn't conflict. We're happy to sit alongside your existing partners.

Also, worth knowing — we're not asking you to sell or support anything. We handle the whole thing. You just introduce us, and we pay you commission for the life of the account."

### Objection 3: "How would we even pitch this to our network?"

**Response:**
"We'll make it easy. We'll give you a one-pager you can drop in your franchisee newsletter, a short demo video, and we'll even join one of your monthly franchisee calls if you want. You don't need to become an expert — we do the heavy lifting.

Honestly, the pitch is simple: 'Hey guys, here's a tool that answers your calls and books jobs while you sleep. Use it or don't — but here's a 30% discount code and [Your Network] gets a kickback if you sign up.' That's it."

---

## 7. Commission Calculator

Show them the numbers. Use their actual network size if you know it.

### Scenario A: Small Network (20 franchisees)

| Tier | Monthly Widget Fee | 30% Commission per Client | 20 Clients = Monthly Revenue |
|------|-------------------|---------------------------|------------------------------|
| Starter | $197 | $59.10 | $1,182 |
| Pro | $397 | $119.10 | $2,382 |
| Growth | $597 | $179.10 | $3,582 |

**Potential Monthly Revenue:** $1,182 – $3,582 / month
**Annual Revenue:** $14,184 – $42,984 / year

---

### Scenario B: Medium Network (50 franchisees)

| Tier | Monthly Widget Fee | 30% Commission per Client | 50 Clients = Monthly Revenue |
|------|-------------------|---------------------------|------------------------------|
| Starter | $197 | $59.10 | $2,955 |
| Pro | $397 | $119.10 | $5,955 |
| Growth | $597 | $179.10 | $8,955 |

**Potential Monthly Revenue:** $2,955 – $8,955 / month
**Annual Revenue:** $35,460 – $107,460 / year

---

### Scenario C: Large Network (100+ franchisees)

Even converting 30% of their network = 30 clients on Pro tier = **$3,573/month** ($42,876/year) in completely passive income. Handled as a side hustle alongside their existing business.

---

## 8. Onboarding Offer

Here's what you provide to get them started — no cost, no obligation:

**Setup (Free):**

- Dedicated partner account manager
- Custom partner landing page with their branding and unique referral link
- Discount code for their franchisees (e.g., "FRANCHISE20" for 20% off first month)

**Sales Support (Free):**

- One-page partner sell sheet they can drop in newsletters or presentations
- Demo video they can share
- Co-branded email template they can send to their network
- Invite to join their monthly franchisee call (10-min demo, Q&A)

**Training (Free):**

- 15-minute onboarding call to walk through the partner portal, track referrals, and answer questions
- Access to partner Slack channel for updates, new features, and wins

**Ongoing (Free):**

- Real-time dashboard showing their referrals, conversions, and commission
- Monthly payout via bank transfer
- Priority support if any franchisee has issues

**Zero upfront cost. Zero ongoing work. Just introduce us and get paid.**

---

## 9. Follow-Up Sequence

### Touch 1: Initial outreach (Day 0)

- Send cold email OR LinkedIn DM
- If phone call — leave voicemail if no answer, follow up with email same day

### Touch 2: Value add (Day 4)

- **Email:** "Quick follow-up — I know you're busy. Here's a real example of how [Similar Franchise Network] is using this with their franchisees: [brief case study or result]. Happy to jump on a 10-min call when you're free."

- **LinkedIn:** React to one of their posts with a 👍 or comment, then follow up with DM: "Saw your post — solid points. Just wanted to flag the Sunaiva thing again in case it slipped past. Let me know if it's not a fit, no worries."

### Touch 3: Social proof (Day 10)

- **Email:** "One last thing — here's a 2-minute video from a tradie explaining how the widget works and what it's done for his bookings. Might be worth a watch. No pressure either way — just think it could help your franchisees. Cheers, [Name]."

- **Call:** "Hey [Name], it's [Your Name] again. I know you're probably swamped, so I'll be quick — just wanted to confirm you saw my email about the Sunaiva partner thing? No worries either way. Here's my number if you ever want to chat."

### After 3 touches: Go to "nurture" mode

- Add to CRM with tag "Franchise Partner — Nurture"
- Add to quarterly newsletter or quarterly call list
- Engage with their content periodically
- Re-engage in 3 months with a fresh angle (e.g., new feature, new case study)

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## 10. Partnership Tier Recommendation

### Recommended Tier: Referral Partner

**Why:**

- Franchise networks have the relationships but typically don't want to become resellers or manage billing
- They want to add value to their franchisees without taking on operational work
- 30% commission is strong enough to motivate referrals without requiring exclusivity or sales quotas
- Keeps it simple: they refer, you sell and support

### When to Escalate to Reseller (later):

- If they want to bundle the widget into their own franchisee packages (e.g., "Premium Support Package" including the AI widget)
- If they want to white-label or customise the widget with their branding
- If their network grows and they want volume pricing or a flat retainer

### Summary:

| Tier | Commitment | Commission | Best For |
|------|-----------|------------|----------|
| **Referral** | Low — just refer | 30% recurring | This partner (franchise networks) |
| Reseller | Medium — sell and manage | 35-40% + support | Larger networks who want more control |
| White-Label | High — full customisation | Custom | Master franchisors who want to rebrand |

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## Quick-Reference Summary

- **Who**: Franchise networks supporting tradie businesses
- **Hook**: Their franchisees are missing calls = lost revenue
- **Offer**: 30% recurring commission, passive income, zero work
- **Ask**: 10-minute call to see if there's a fit
- **Follow-up**: 3 touches over 10 days, then nurture
- **Tier**: Referral Partner (start here, escalate later)

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Need me to tailor any section for a specific franchise brand or adjust the tone for a particular contact? Happy to tweak.