Response:
```json
[
  {
    "question": "How much does a brick wall cost per square metre?",
    "short_answer": "Most brick walls cost between $150 and $250 per square metre depending on the brick type and wall height.",
    "detailed_answer": "A standard single-skin brick wall typically starts at around $150 per square metre for face brick, or $180 to $250 per square metre for a double-skin structural wall. The final price depends on factors like brick choice, access to the site, and whether it's a straight run or has corners and curves. I'll need to come out and have a look at the job before I can give you a firm quote.",
    "keywords": ["brick wall cost", "brick wall price", "per square metre", "bricklayer cost"],
    "category": "pricing",
    "follow_up_question": "Would you like me to book a time for me to come out and give you a proper quote?"
  },
  {
    "question": "Do you do emergency after-hours callouts?",
    "short_answer": "Yes, I do emergency callouts outside of business hours for things like storm damage or unsafe walls.",
    "detailed_answer": "I do offer after-hours emergency work for things like walls that have been knocked down by a car, storm damage, or dangerous loose brickwork that poses a safety risk. There's a $150 to $250 callout fee on top of the normal rate for after-hours work. If it's not urgent, I'd recommend waiting until normal business hours when I can give you a better price.",
    "keywords": ["emergency", "after hours", "callout", "storm damage", "urgent"],
    "category": "emergency",
    "follow_up_question": "What's the situation? Let me see if I can help you right now."
  },
  {
    "question": "How long does it take to build a brick wall?",
    "short_answer": "A typical backyard brick wall takes 2 to 4 days depending on the size and complexity.",
    "detailed_answer": "For a standard garden wall around 10 to 20 metres, I'm usually looking at 2 to 3 days of work. Larger walls or ones with features like pillars or capping will take longer. I can give you a better timeframe once I see the plans or the site. Weather can also affect the timeline — I can't lay brick in the rain.",
    "keywords": ["how long", "timeframe", "duration", "building time"],
    "category": "process",
    "follow_up_question": "Do you have a specific size wall in mind, or would you like me to come and have a look?"
  },
  {
    "question": "What brick types do you use?",
    "short_answer": "I work with all types of bricks — from standard clay bricks to render bricks and feature bricks.",
    "detailed_answer": "I can source just about any brick you want. We've got the standard clay bricks from Boral or CSR that most people go with, render bricks if you're planning to render the wall, and then there's the whole range of feature bricks for that exposed brick look. If you've got a particular brick in mind, let me know and I can either match it or find something similar.",
    "keywords": ["brick types", "bricks", "clay bricks", "feature bricks", "render bricks"],
    "category": "process",
    "follow_up_question": "Have you picked out a brick yet, or do you need help choosing one?"
  },
  {
    "question": "Do you offer a warranty on your work?",
    "short_answer": "Yes, I offer a 7-year warranty on all structural brickwork as per Australian standards.",
    "detailed_answer": "Absolutely. I'm a licensed bricklayer and I warrant all my structural work for 7 years under the Australian Building Code. That covers any defects in workmanship. It doesn't cover damage from external factors like tree roots or ground movement, but I'll explain all that in detail when I give you the quote. I can also provide my licence number if you need to check it.",
    "keywords": ["warranty", "guarantee", "licence", "insured", "structural"],
    "category": "warranty",
    "follow_up_question": "Would you like me to send through my licence and insurance details?"
  },
  {
    "question": "Can you match existing brickwork on my house?",
    "short_answer": "Yes, I can usually match existing brickwork by sourcing similar or reclaimed bricks.",
    "detailed_answer": "Most of the time, yes. I'll need to come and have a look at your existing bricks first to match the colour and texture. Sometimes we can find a close match from current stock, other times we might need to hunt around for reclaimed bricks. If it's a perfect match isn't possible, I'll let you know and we can discuss options like using a contrasting brick as a feature.",
    "keywords": ["match brickwork", "existing bricks", "reclaimed bricks", "colour match"],
    "category": "process",
    "follow_up_question": "Can you send me a photo of the existing brickwork so I can see what we're working with?"
  },
  {
    "question": "Do I need a permit for a retaining wall?",
    "short_answer": "You generally need council approval for retaining walls over 1 metre, or any wall that affects neighbouring property.",
    "detailed_answer": "In most Australian councils, you need development approval for any retaining wall over 1 metre in height, or any wall that supports a load like a driveway or building. Walls under 1 metre usually don't need a permit, but it's always worth checking with your local council. I can help you figure out what's needed and in some cases can handle the approval process for you, or recommend a draftsperson if needed.",
    "keywords": ["retaining wall", "permit", "council approval", "DA", "development application"],
    "category": "process",
    "follow_up_question": "How high is the wall you're thinking about? That will help me work out what permits you need."
  },
  {
    "question": "How much does a new letterbox cost?",
    "short_answer": "A built-in brick letterbox typically costs between $300 and $600 depending on the design.",
    "detailed_answer": "A standard brick letterbox with a metal insert starts around $300 to $400. If you want something more fancy — like matching your house bricks with a stone top or integrated with a fence pillar — you're looking at $500 to $800 or more. I can give you a more accurate quote once I know what style you're after and whether there's an existing one to remove.",
    "keywords": ["letterbox", "mailbox", "brick letterbox", "installation cost"],
    "category": "pricing",
    "follow_up_question": "Have you got a particular style in mind, or do you want me to suggest something that matches your house?"
  },
  {
    "question": "Can you build an outdoor BBQ area?",
    "short_answer": "Yes, I build all kinds of outdoor BBQ areas — from simple built-in structures to full entertaining kitchens.",
    "detailed_answer": "Absolutely, BBQ areas are one of my most popular jobs. We've got everything from a simple brick bench with a Weber or Kamado Joe insert, right through to full custom BBQ kitchens with stone benchtops, cabinetry, and built-in gas plumbing. Prices start around $800 for a basic bench and go up from there depending on what you want. Do you have a budget in mind?",
    "keywords": ["BBQ", "outdoor kitchen", "barbecue", "entertaining area", "outdoor cooking"],
    "category": "availability",
    "follow_up_question": "What are you thinking — a simple bench or something more elaborate?"
  },
  {
    "question": "What suburbs do you service?",
    "short_answer": "I service most of the greater Sydney metro area and surrounding suburbs up to about an hour's drive.",
    "detailed_answer": "I'm based in Sydney and cover most of the metro area — places like Parramatta, Blacktown, Hills District, North Shore, and out to the suburbs. If you're a bit further out, it's worth asking because sometimes I can fit in jobs in the Blue Mountains or Central Coast if I'm already in the area. Where are you located?",
    "keywords": ["suburbs", "service area", "Sydney", "location", "areas"],
    "category": "availability",
    "follow_up_question": "Where are you located? I can let you know if I cover your area."
  },
  {
    "question": "How do I get a quote?",
    "short_answer": "I can come to your site and give you a free, no-obligation quote — usually within a few days.",
    "detailed_answer": "The best way is to book me out for a site visit. I usually can come around within 2 to 3 days to have a look, take measurements, and talk through what you need. There's no charge for the quote and no obligation. I'll write up a detailed quote with a fixed price so you know exactly where you stand. Once you're happy, we can book a start date.",
    "keywords": ["quote", "quote", "free quote", "site visit", "estimate"],
    "category": "process",
    "follow_up_question": "Can I book a time to come and have a look at the job? What days suit you?"
  },
  {
    "question": "Do you do brick repointing?",
    "short_answer": "Yes, I do repointing work — that's where we repair the mortar joints between bricks.",
    "detailed_answer": "Repointing is one of those jobs that makes a huge difference to how a house looks. It's the process of raking out old, crumbling mortar and replacing it with fresh mortar to match the existing joints. It prevents water ingress and stops the brickwork from deteriorating further. Pricing depends on how much area there is and how bad the mortar condition is. It usually starts around $40 to $60 per square metre.",
    "keywords": ["repointing", "mortar repair", "brick pointing", "mortar joints"],
    "category": "availability",
    "follow_up_question": "Are you seeing crumbling mortar or water stains? Let me know what you're noticing."
  },
  {
    "question": "What's included in your quote?",
    "short_answer": "My quotes include materials, labour, and all the little extras — nothing hidden.",
    "detailed_answer": "My quote is a fixed-price quote that covers everything — all materials including bricks, sand, cement, and steel if needed, plus my labour, tip fees for waste removal, and any subcontractor costs like concreters if required. I won't hit you with surprise charges after the job starts. I'll also include a timeline so you know exactly when the work will start and finish.",
    "keywords": ["quote details", "included", "pricing", "fixed price", "no hidden costs"],
    "category": "pricing",
    "follow_up_question": "Would you like me to email through a sample quote so you can see the breakdown?"
  },
  {
    "question": "Can you repair storm damage to my brick wall?",
    "short_answer": "Yes, I do storm damage repairs — fallen trees, wind damage, water ingress, the lot.",
    "detailed_answer": "Storm damage is one of the most common callouts I get. Whether it's a tree that came down on a wall, wind-blown tiles, or water damage that's caused bricks to crumble, I can sort it out. If it's urgent and dangerous, I can usually get out the same day. For insurance work, I can provide a detailed quote and photos for your claim. Do you need it urgently or can it wait a day or two?",
    "keywords": ["storm damage", "insurance", "repair", "fallen tree", "wind damage"],
    "category": "emergency",
    "follow_up_question": "How bad is the damage? Is it safe where it is or is it a hazard?"
  },
  {
    "question": "How long will a retaining wall last?",
    "short_answer": "A properly built retaining wall should last 50 years or more with minimal maintenance.",
    "detailed_answer": "A well-built retaining wall using quality materials and proper drainage will easily last 50 years or more. The key is proper drainage behind the wall — without that, water pressure can cause it to bulge or fail over time. I always include ag pipe and backfill with gravel to make sure water drains properly. I'll explain the drainage plan when I give you the quote.",
    "keywords": ["retaining wall lifespan", "how long", "drainage", "durability"],
    "category": "warranty",
    "follow_up_question": "Is your current wall having drainage issues? That's usually the main problem."
  },
  {
    "question": "Do you remove old brickwork before building?",
    "short_answer": "Yes, I can remove and dispose of old walls, paving, or concrete before starting your new job.",
    "detailed_answer": "I can handle the whole lot — demolition and removal as well as the new build. I include tip fees in my quote and make sure the site is left clean. If there's concrete that needs breaking up, I either handle that myself or bring in a concretor. It all gets factored into the quote so there's no surprises. Have you got old brickwork that needs to come out?",
    "keywords": ["demolition", "removal", "rubbish removal", "site clearance", "old wall"],
    "category": "process",
    "follow_up_question": "What needs to be removed? I can factor that into the quote."
  },
  {
    "question": "What payment methods do you accept?",
    "short_answer": "I accept bank transfer, credit card, or cash — with progress payments for bigger jobs.",
    "detailed_answer": "For smaller jobs, I usually ask for payment on completion. For bigger projects, we can do progress payments — typically 30% to start, then halfway, then final on completion. I accept bank transfer, credit card, or cash. I'll send through invoices with my ABN so you know everything is above board. Do you have a payment preference?",
    "keywords": ["payment", "pay", "invoice", "credit card", "bank transfer"],
    "category": "process",
    "follow_up_question": "Would you like me to send through my payment details?"
  },
  {
    "question": "Are you licensed and insured?",
    "short_answer": "Yes, I'm a fully licensed bricklayer with public liability insurance.",
    "detailed_answer": "Yes, I'm a licensed bricklayer under the NSW Fair Trading scheme — my licence number is on my quote. I've also got $20 million in public liability insurance, so you're fully covered. I'm happy to provide copies of my licence and insurance certificate. It protects you as much as it protects me.",
    "keywords": ["licensed", "insured", "insurance", "licence", "qualified"],
    "category": "process",
    "follow_up_question": "Would you like me to email through my licence and insurance documents?"
  },
  {
    "question": "Can you do small brick repair jobs?",
    "short_answer": "Yes, I do jobs of all sizes — from a single broken brick to full wall rebuilds.",
    "detailed_answer": "Absolutely. I don't just do big jobs — I happily fix that cracked lintel, replace a few damaged bricks, or patch up that section of wall that's been falling apart. Small repair jobs are usually charged at an hourly rate or a fixed minimum callout. It's worth getting me to look at it because sometimes a small repair now saves you from a bigger, more expensive problem later.",
    "keywords": ["small jobs", "brick repair", "patch", "fix", "hourly rate"],
    "category": "availability",
    "follow_up_question": "What needs fixing? I can usually tell you roughly what it's going to cost over the phone."
  },
  {
    "question": "What happens if weather delays the job?",
    "short_answer": "If it rains, we pause the job until it's dry — and I won't charge you for days we can't work due to weather.",
    "detailed_answer": "Bricklaying and rain don't mix — wet brickwork is a recipe for trouble. If we get rain, we'll need to stop until it dries out. I won't charge you for weather days, and I'll keep you updated on the timeline. In the quote, I build in a bit of buffer time for typical weather, but if we get a really wet week, it might push the finish date back. I'll always keep you in the loop.",
    "keywords": ["weather", "rain",


Response:
```json
[
  {
    "question": "How much does a custom kitchen cost?",
    "short_answer": "A custom kitchen typically ranges from $15,000 to $45,000 depending on size, materials, and finishes.",
    "detailed_answer": "A custom kitchen in Australia usually starts around $15,000 for a basic design and can go up to $45,000 or more for a premium finish. The final price depends on the size of your kitchen, the cabinetry materials you choose, whether you want stone or laminate benches, and any special features like pull-out pantries or soft-close drawers. I'd recommend booking a free measure and quote so we can give you an exact price.",
    "keywords": ["kitchen cost", "kitchen price", "custom kitchen quote", "kitchen renovation cost"],
    "category": "pricing",
    "follow_up_question": "Would you like me to book a free measure and quote for your kitchen?"
  },
  {
    "question": "How long does a kitchen renovation take?",
    "short_answer": "Most kitchen renovations take 4 to 8 weeks from measure to install, depending on complexity.",
    "detailed_answer": "From the initial measure to final installation, most custom kitchens take between 4 and 8 weeks. This includes about a week for the design consultation, 2 to 4 weeks for manufacturing, and a few days for installation. If you're doing a full renovation that involves moving plumbing or electrical, that can add extra time. We can give you a more accurate timeline once we've seen your space.",
    "keywords": ["kitchen timeline", "how long", "kitchen installation time", "renovation duration"],
    "category": "process",
    "follow_up_question": "Do you have a particular deadline or move-in date you're working towards?"
  },
  {
    "question": "Do you offer free quotes?",
    "short_answer": "Yes, we provide free on-site measure and quotes for all cabinetry work.",
    "detailed_answer": "Absolutely, we offer free measure and quotes for all our cabinetry services. One of our designers will come to your home, take precise measurements, discuss your vision and budget, and then put together a detailed quote with no obligation. There's no call-out fee and no pressure to proceed. It's all part of the service.",
    "keywords": ["free quote", "free measure", "no obligation quote", "on-site quote"],
    "category": "pricing",
    "follow_up_question": "Shall I book a convenient time for one of our designers to come and measure up?"
  },
  {
    "question": "What warranty do you offer on your cabinets?",
    "short_answer": "We offer a 10-year warranty on cabinetry manufacturing and a 7-year warranty on hardware.",
    "detailed_answer": "All our custom cabinets come with a 10-year manufacturer's warranty on the cabinetry itself, covering materials and workmanship. The hardware like hinges and drawer runners has a 7-year warranty. This is backed by our membership with the Housing Industry Association, so you've got peace of mind. We also use quality Australian-made products that meet Australian Standards.",
    "keywords": ["warranty", "guarantee", "cabinet warranty", "manufacturer warranty"],
    "category": "warranty",
    "follow_up_question": "Would you like me to email you through our full warranty terms?"
  },
  {
    "question": "Can you repair or replace existing cabinets?",
    "short_answer": "Yes, we can repair damaged cabinets, replace doors, or do a full cabinet reface.",
    "detailed_answer": "We definitely handle cabinet repairs and renovations. Whether you've got a few damaged doors that need replacing, you want to reface your existing cabinets with new doors and panels, or you're looking for a complete overhaul, we can help. We'll need to come out and assess what you've got first to see what's possible and give you a quote.",
    "keywords": ["cabinet repair", "cabinet replacement", "reface cabinets", "kitchen update"],
    "category": "process",
    "follow_up_question": "Can you describe what needs repairing or what look you're going for?"
  },
  {
    "question": "What materials do you use for your cabinetry?",
    "short_answer": "We use Australian-made moisture-resistant MDF and particleboard, with options ranging from laminate to real timber veneers.",
    "detailed_answer": "We use quality Australian-made materials that meet Australian Standards. Our cabinet boxes are made from moisture-resistant particleboard or MDF, which is important in Australian conditions. For doors and panels, you've got options from high-pressure laminate like Polytec or Laminex, through to timber veneers and 2-pack paint finishes. We'll talk through the best options for your budget and the look you want.",
    "keywords": ["materials", "MDF", "particleboard", "laminate", "timber veneer"],
    "category": "process",
    "follow_up_question": "Do you have a particular style or finish in mind for your project?"
  },
  {
    "question": "Do you do bathroom vanities?",
    "short_answer": "Yes, we specialize in custom bathroom vanities including wall-hung, floor-standing, and double vanity designs.",
    "detailed_answer": "Absolutely, bathroom vanities are one of our core services. We can make custom vanities in any size to fit your bathroom layout, including wall-hung designs that create a modern look, traditional floor-standing units, or double vanities for shared bathrooms. All our bathroom cabinetry is made with moisture-resistant materials to handle the humidity. We can also arrange to work around your existing plumbing.",
    "keywords": ["bathroom vanity", "bathroom cabinets", "ensuite vanity", "custom bathroom"],
    "category": "availability",
    "follow_up_question": "What size bathroom are you working with?"
  },
  {
    "question": "How much do wardrobes cost?",
    "short_answer": "Custom wardrobes typically cost between $2,500 and $8,000 depending on size and internal configuration.",
    "detailed_answer": "For a custom walk-in or built-in wardrobe, you're looking at roughly $2,500 to $8,000 depending on the size and what internal features you want. Things like pull-out rails, shoe racks, jewellery drawers, and lighting all add to the cost but make a big difference to functionality. We can design something to fit most budgets, and we'll give you a fixed price before any work starts.",
    "keywords": ["wardrobe cost", "built-in wardrobe price", "walk-in wardrobe", "closet price"],
    "category": "pricing",
    "follow_up_question": "Would you like me to book a measure so we can work out the exact cost?"
  },
  {
    "question": "Can you build entertainment units?",
    "short_answer": "Yes, we build custom entertainment units to fit any size TV and hide all your cables and equipment.",
    "detailed_answer": "We definitely do custom entertainment units. Whether you've got a massive 85-inch TV or something smaller, we can build a unit that's perfectly sized with cable management, ventilation for your electronics, and storage for gaming consoles, streaming boxes, and all the other bits. We can match it to your existing furniture or create something completely custom in any style.",
    "keywords": ["entertainment unit", "TV unit", "media unit", "living room cabinets"],
    "category": "availability",
    "follow_up_question": "What size TV do you have, and what would you like stored in the unit?"
  },
  {
    "question": "Do you do office fitouts?",
    "short_answer": "Yes, we do commercial office fitouts including workstations, meeting rooms, and reception desks.",
    "detailed_answer": "We handle commercial office fitouts for businesses of all sizes. This includes everything from individual workstations and office desks to meeting room joinery, reception desks, boardroom tables, and storage units. We can work with your office designer or project manager, and we're familiar with commercial building codes and Australian Standards for commercial fitouts.",
    "keywords": ["office fitout", "commercial cabinets", "office furniture", "reception desk"],
    "category": "availability",
    "follow_up_question": "Is this for a new office or an existing space that needs refitting?"
  },
  {
    "question": "What areas do you service?",
    "short_answer": "We service the greater Sydney metro area and parts of regional NSW.",
    "detailed_answer": "We service the greater Sydney metropolitan area and can travel to parts of regional New South Wales depending on the job size. If you're outside our usual area, it's still worth asking because we sometimes travel further for larger projects. We can discuss delivery and installation options when we do your quote.",
    "keywords": ["service area", "Sydney", "NSW", " suburbs", "local"],
    "category": "availability",
    "follow_up_question": "Which suburb are you located in?"
  },
  {
    "question": "Can I see examples of your previous work?",
    "short_answer": "Yes, we have a portfolio of completed projects and can arrange to see some of our past work in person.",
    "detailed_answer": "We've got a portfolio of completed kitchens, bathrooms, wardrobes, and commercial projects that we can show you. Depending on where you're located and the type of project, we can also arrange for you to visit a completed job or put you in touch with some happy past clients. We're proud of our work and happy to show it off.",
    "keywords": ["portfolio", "previous work", "completed projects", "showcase"],
    "category": "availability",
    "follow_up_question": "What type of project are you most interested in seeing examples of?"
  },
  {
    "question": "Do you handle the whole project including installation?",
    "short_answer": "Yes, we handle everything from design through to installation, including any needed trades.",
    "detailed_answer": "We handle the entire project from start to finish. That includes the design, manufacturing at our workshop, and professional installation by our own team. If your project needs a plumber, electrician, or tiler, we can coordinate all of that for you and manage the whole process. You get one point of contact for the entire job.",
    "keywords": ["installation", "full service", "project management", "turnkey"],
    "category": "process",
    "follow_up_question": "Are you looking to do a full renovation or just the cabinetry supply?"
  },
  {
    "question": "What is your lead time for new jobs?",
    "short_answer": "Our current lead time is about 2 to 3 weeks from quote acceptance to job start.",
    "detailed_answer": "At the moment, we're running about 2 to 3 weeks from the time you accept a quote to when we can start manufacturing. Installation is then scheduled based on the manufacturing time, which depends on the complexity of the job. For standard cabinets, it's usually 2 to 4 weeks manufacture. We can give you a more specific timeline once we've finalised your design.",
    "keywords": ["lead time", "wait time", "when can you start", "timeline"],
    "category": "availability",
    "follow_up_question": "Are you working to a particular deadline?"
  },
  {
    "question": "Do you do emergency callouts for damaged cabinets?",
    "short_answer": "Yes, we offer emergency repairs for storm damage, water leaks, or accidents that have destroyed cabinets.",
    "detailed_answer": "We do handle emergency callouts for things like storm damage, burst pipes, or any accident that's destroyed your cabinets. We understand these situations are stressful and need quick action. We can often get someone out within 24 to 48 hours to assess the damage and discuss repair or replacement options. We also work with insurance companies and can provide quotes for your claim.",
    "keywords": ["emergency", "storm damage", "water damage", "insurance", "urgent repair"],
    "category": "emergency",
    "follow_up_question": "Can you tell me what happened and send me some photos of the damage?"
  },
  {
    "question": "Can you fix a broken door or drawer that's fallen off?",
    "short_answer": "Yes, we can repair or replace broken hinges, drawer runners, and fix doors that have come off.",
    "detailed_answer": "Absolutely, we handle repairs like this all the time. Whether it's a door that's come off its hinges, a drawer that's jammed or fallen out, or hinges that have become loose, we can fix it. Depending on what's needed, we might just need to adjust or replace the hardware. We can usually send someone out within a few days to take a look and fix it.",
    "keywords": ["repair", "broken door", "drawer fix", "hinge replacement", "loose handle"],
    "category": "emergency",
    "follow_up_question": "Can you describe what's happened - is it the hinge, the drawer runner, or something else?"
  },
  {
    "question": "Can I supply my own materials?",
    "short_answer": "We prefer to supply the cabinetry materials to ensure quality and warranty, but we can discuss options.",
    "detailed_answer": "We prefer to supply the cabinetry materials ourselves because we can guarantee the quality and it keeps our warranty intact. We've got accounts with major Australian suppliers and can get good trade pricing that we pass on to you. If you've got a specific product you want us to use, we're happy to discuss it, but we'll need to make sure it meets our quality standards and Australian Standards before we agree to use it.",
    "keywords": ["supply my own", "customer supplied", "materials", "BYO"],
    "category": "process",
    "follow_up_question": "What specific material or product were you thinking of supplying?"
  },
  {
    "question": "How do I care for my new cabinets?",
    "short_answer": "Wipe up spills promptly, avoid harsh cleaners, and just use a soft damp cloth with mild soap.",
    "detailed_answer": "Looking after your cabinets is straightforward - just wipe up any spills promptly, especially around sinks and cooktops. Avoid using harsh abrasive cleaners, bleach, or wax-based polishes. A soft cloth with warm water and a tiny bit of mild dish soap is all you need for regular cleaning. For timber or painted finishes, we can recommend specific products. Following these simple steps will keep your cabinets looking great for years.",
    "keywords": ["care", "cleaning", "maintenance", "how to clean", "products to use"],
    "category": "warranty",
    "follow_up_question": "Would you like me to post our care and maintenance guide to you?"
  },
  {
    "question": "Do you do weekends or after-hours appointments?",
    "short_answer": "Yes, we offer Saturday appointments and can arrange after-hours consultations for busy homeowners.",
    "detailed_answer": "We do offer Saturday appointments for consultations and measurements, which works well for people who can't get away from work during the week. We can also arrange after-hours consultations in the evening if needed. Installation is typically done during business hours to ensure proper lighting and to meet any council requirements, but we're flexible where we can be.",
    "keywords": ["weekend", "after hours", "Saturday", "evening appointments"],
    "category": "availability",
    "follow_up_question": "What day and time would suit you best for a consultation?"
  },
  {
    "question": "What happens if something goes wrong after installation?",
    "short_answer": "We stand by our work - just call us and we'll come back to fix any issues at no extra cost under warranty.",
    "detailed_answer": "If anything goes wrong after we've installed your cabinets, just give us a call and we'll come back to sort it. We honour our warranty, so if there's a manufacturing defect or an issue with our installation, we'll fix it at no cost to you. We want you to be completely happy with the result. Most issues are rare, but we make sure they're sorted quickly if they do happen.",
    "keywords": ["problems", "issues", "after installation", "warranty claim", "callback"],
    "category": "warranty",
    "follow_up_question": "Can you describe what the issue is so I can pass it on to our team?"
  }
]
```


Response:
```json
[
  {
    "question": "How much does a new deck cost?",
    "short_answer": "Most deck jobs run between $8,000 and $25,000 depending on size and materials.",
    "detailed_answer": "A basic hardwood deck starts around $8,000 to $12,000 for a standard 20 square metre area. If you're after something premium like Merbau or a multi-level design, you're looking at $15,000 to $25,000. I'll need to see the site to give you an exact quote.",
    "keywords": ["deck cost", "decking price", "decking quote", "timber deck"],
    "category": "pricing",
    "follow_up_question": "Would you like me to book a site inspection so I can give you an exact price?"
  },
  {
    "question": "Do you do emergency callouts?",
    "short_answer": "Yes, I handle emergency repairs for things like storm damage, security doors, and structural issues.",
    "detailed_answer": "Absolutely. If you've got a door that's been kicked in, a deck that's copped some storm damage, or any structural safety issue, I can help. Emergency callouts are available outside normal hours. There's a callout fee on top of the repair cost, but I'll always give you a price before I start any work.",
    "keywords": ["emergency", "after hours", "urgent", "storm damage", "callout"],
    "category": "emergency",
    "follow_up_question": "What's the nature of the emergency? I can get someone on the phone right now if needed."
  },
  {
    "question": "How long does a pergola take to build?",
    "short_answer": "Most pergolas take 2 to 5 days depending on size and complexity.",
    "detailed_answer": "A standard attached pergola with a flat roof usually takes about 2 to 3 days. If you're after something more elaborate like a insulated panel roof, custom timber beams, or a freestanding structure, you're looking at 4 to 5 days. Weather can affect timelines too.",
    "keywords": ["pergola", "pergola time", "how long", "build time"],
    "category": "process",
    "follow_up_question": "Do you have a particular size or style in mind? That'll help me give you a better timeline."
  },
  {
    "question": "What areas do you service?",
    "short_answer": "We service most of metro and surrounding regions.",
    "detailed_answer": "We cover the greater metro area and surrounding suburbs within about an hour's drive. If you're a bit further out, it might cost a bit more for travel, but we still might be able to help. Where are you located?",
    "keywords": ["area", "suburbs", "location", "service area"],
    "category": "availability",
    "follow_up_question": "Which suburb are you in? I can check if we cover your area and book you in."
  },
  {
    "question": "Do you provide free quotes?",
    "short_answer": "Yes, all quotes are free and no obligation.",
    "detailed_answer": "Yeah, we do free, no-obligation quotes. I'll come out, have a look at the site, talk through what you want, and then put together a detailed quote. There's no pressure at all. Most quotes are done within 2 to 3 days of you getting in touch.",
    "keywords": ["quote", "free quote", "no obligation", "quoting"],
    "category": "pricing",
    "follow_up_question": "What sort of job are you looking at? I can organise a time to come and quote."
  },
  {
    "question": "What timber do you recommend for a deck in Australia?",
    "short_answer": "It depends on your budget — Merbau is popular and durable, or you can go with treated pine for something more affordable.",
    "detailed_answer": "Merbau is the most popular choice in Australia — it's durable, naturally resistant to rot and termites, and looks great. Treated pine is the budget option, around $50 to $70 per square metre less than Merbau. We also do composite decking if you want something low-maintenance, though it's dearer. I can talk you through the pros and cons.",
    "keywords": ["timber", "decking timber", "Merbau", "treated pine", "composite"],
    "category": "process",
    "follow_up_question": "Do you have a budget in mind? That'll help me recommend the right material."
  },
  {
    "question": "Can you hang a door for me?",
    "short_answer": "Yes, door hanging is one of our core services. It usually costs between $150 and $300 depending on the door type.",
    "detailed_answer": "Absolutely. We hang all kinds of doors — entry doors, internal doors, cavity sliders, security doors, the lot. Standard door hanging starts at around $150 to $200 per door. If it's a heavy security door or needs custom trimming, it's more like $250 to $300. That includes fitting, hinges, and hardware.",
    "keywords": ["door", "door hanging", "hang door", "install door"],
    "category": "availability",
    "follow_up_question": "What sort of door is it? And is it a replacement or a new install?"
  },
  {
    "question": "Do you do staircase construction?",
    "short_answer": "Yes, we design and build custom staircases including straight runs, winders, and mid-landings.",
    "short_answer": "Yes, we do full staircase builds — straight runs, winders, mid-landings, you name it. A standard timber staircase starts around $4,000 to $8,000 depending on the design and timber choice. We can also do floating stairs with steel stringers if you want something modern.",
    "keywords": ["staircase", "stairs", "stair", "timber stairs"],
    "category": "availability",
    "follow_up_question": "Is this a replacement staircase or part of a renovation? I can book a measure and design consultation."
  },
  {
    "question": "What's included in your quote?",
    "short_answer": "The quote covers materials, labour, and any subcontractor costs — it's all itemised so you know exactly what you're paying for.",
    "detailed_answer": "Every quote is fully itemised so there's no surprises. It includes all materials, our labour, any subcontractor costs like electricians if we're doing lighting, and disposal of old materials if it's a replacement job. I also include a timeline and payment schedule. You'll know exactly where every dollar is going.",
    "keywords": ["quote", "itemised", "inclusive", "what's included"],
    "category": "process",
    "follow_up_question": "Would you like me to email you a sample quote so you can see the breakdown?"
  },
  {
    "question": "What warranty do you offer?",
    "short_answer": "We offer a 7-year warranty on all structural work and a 12-month warranty on workmanship.",
    "detailed_answer": "We back our work properly. All structural work — that's decks, pergolas, timber framing, anything load-bearing — comes with a 7-year warranty under the Australian Building Code standards. Workmanship like door hanging and finishing work has a 12-month warranty. We're also fully insured with public liability.",
    "keywords": ["warranty", "guarantee", "insured", "liability"],
    "category": "warranty",
    "follow_up_question": "Have you had a bad experience with a builder before? Happy to explain our process in more detail."
  },
  {
    "question": "How soon can you start?",
    "short_answer": "Usually within 2 to 4 weeks from accepting the quote, depending on our current schedule.",
    "detailed_answer": "At the moment we can usually start within 2 to 4 weeks of you accepting the quote. Things get busier in spring and summer, so if you're looking at a bigger job like a deck or pergola, it's worth getting in early. Smaller jobs like door hanging can sometimes be squeezed in sooner.",
    "keywords": ["start", "timeline", "when", "booking"],
    "category": "availability",
    "follow_up_question": "Are you working to a particular deadline? Let me know and I'll see what we can do."
  },
  {
    "question": "Do I need council approval for a pergola?",
    "short_answer": "It depends — attached pergolas under a certain size might not need approval, but freestanding structures often do.",
    "detailed_answer": "It depends on the size and where you are. In most cases, an attached pergola under 20 square metres and 2.4 metres high falls under exempt development and doesn't need council approval. Freestanding structures or anything over those dimensions usually needs a development application. I can help you figure that out and even handle the paperwork if needed.",
    "keywords": ["council", "DA", "approval", "pergola", "regulations"],
    "category": "process",
    "follow_up_question": "Do you know the approximate size of the pergola you're after? I can advise if you'll need council approval."
  },
  {
    "question": "Can you do timber framing for a home extension?",
    "short_answer": "Yes, we handle timber framing for extensions, renovations, and new builds.",
    "detailed_answer": "Yeah, timber framing is one of our specialties. We do framing for home extensions, second-story additions, garage builds, the lot. We're licensed to handle the full structural frame and we work to AS 1684 — that's the residential timber framing code. Pricing depends on the size, but for a standard room extension you're looking at $15,000 to $30,000 for the frame.",
    "keywords": ["timber framing", "framing", "extension", "renovation", "new build"],
    "category": "availability",
    "follow_up_question": "Is this for an extension or a new build? And roughly how big is the area?"
  },
  {
    "question": "What if something goes wrong after the job is finished?",
    "short_answer": "We stand by our work — just give us a call and we'll come back to sort it.",
    "detailed_answer": "Look, things happen. Timber moves, doors settle — that's just the nature of the beast. If there's an issue, just give us a call. We've got a 12-month workmanship warranty on non-structural work, and we'll always come back and sort it. We're not the sort of mob that disappears after the job's done.",
    "keywords": ["problem", "issue", "after", "warranty", "callback"],
    "category": "warranty",
    "follow_up_question": "Has something come up with a previous job? Tell me what happened and we'll get it sorted."
  },
  {
    "question": "Do you work on weekends?",
    "short_answer": "Yes, we can do weekend work by arrangement, though it costs a bit extra.",
    "detailed_answer": "We can do weekends if needed — Saturday is time-and-a-half, Sunday is double-time. For big jobs it can work out worth it to get the work done, especially if you've got a deadline. Weekday mornings are usually our best availability though.",
    "keywords": ["weekend", "Saturday", "Sunday", "after hours"],
    "category": "availability",
    "follow_up_question": "What's driving the weekend need? Might be easier to get you in during the week."
  },
  {
    "question": "How much does door hanging cost?",
    "short_answer": "Door hanging starts at $150 for a standard internal door, up to $300 for security doors.",
    "detailed_answer": "Standard internal door hanging is $150 to $200 per door — that includes fitting the door, hinges, and a basic handle. External doors and security doors are $250 to $300 because they're heavier and need more work. If you've got cavity sliders, expect around $200 to $250. That price is for a straight replacement — if the frame needs fixing, that's extra.",
    "keywords": ["door cost", "door price", "hang door", "install door"],
    "category": "pricing",
    "follow_up_question": "What sort of door is it? I can give you a more accurate price once I know."
  },
  {
    "question": "What's the process from quote to completion?",
    "short_answer": "It goes: site visit and quote, accept and deposit, material order, build, then final payment.",
    "detailed_answer": "It's pretty straightforward. First, I come out and have a look, then put together a quote within 3 days. If you accept, we take a 10% deposit to lock in your spot and order materials. Once materials arrive, we start the build. For bigger jobs we do progress payments — usually 50% halfway through, then the balance on completion. I walk you through everything so you know exactly where we stand.",
    "keywords": ["process", "steps", "how it works", "timeline"],
    "category": "process",
    "follow_up_question": "Is this your first time building? Happy to talk you through the whole process."
  },
  {
    "question": "Are you licensed and insured?",
    "short_answer": "Yes, we're fully licensed carpenters with full insurance and public liability cover.",
    "detailed_answer": "Absolutely. We're licensed carpenters with current contractor's licence and full public liability insurance up to $20 million. We're also members of the Master Builders Association. All our work complies with Australian standards — that's AS 1684 for timber framing and AS 1720 for timber structures. Happy to provide certificates of currency if you need them.",
    "keywords": ["licensed", "insured", "qualified", "certified", "MBA"],
    "category": "warranty",
    "follow_up_question": "Do you need copies of our licence or insurance for your records?"
  },
  {
    "question": "Do you do small repair jobs?",
    "short_answer": "Yes, we handle all sorts of small carpentry jobs — from fixing squeaky doors to replacing broken fence palings.",
    "detailed_answer": "Yeah, we do small jobs. Fixing doors that won't close, replacing broken fence palings, patching up rot, installing architraves — that sort of thing. Minimum callout is $150, and most small repairs are $150 to $400 depending on what's involved. If it's a two-minute fix, I might even just do it for free if you're an existing customer.",
    "keywords": ["repair", "fix", "small job", "maintenance"],
    "category": "availability",
    "follow_up_question": "What needs fixing? Describe it to me and I can tell you if it's something we can help with."
  },
  {
    "question": "My deck got damaged in the storm last night — can you help?",
    "short_answer": "Yes, we do storm damage repairs. We can assess the damage and secure the area if it's unsafe.",
    "detailed_answer": "That's what we're here for. If there's been storm damage to your deck — broken posts, lifted boards, whatever — we can help. We'll come out and assess the damage, make it safe if needed, and then work with your insurance if you've got it. We deal with storm damage claims all the time. If it's dangerous, we'll board it up same-day.",
    "keywords": ["storm damage", "storm", "deck damage", "emergency", "repair"],
    "category": "emergency",
    "follow_up_question": "How bad is the damage? Is it safe to walk on, or does it look dangerous?"
  }
]
```


Response:
```json
[
  {
    "question": "How much does house demolition cost?",
    "short_answer": "Most house demolitions cost between $15,000 and $30,000 depending on size, location, and whether asbestos is present.",
    "detailed_answer": "House demolition in Australia typically ranges from $15,000 to $30,000 for a standard three-bedroom home. The final price depends on factors like property size, accessibility, whether asbestos needs removing, and your location. We provide free on-site quotes so you know exactly what you're paying.",
    "keywords": ["house demolition cost", "demolition prices", "how much to demolish house"],
    "category": "pricing",
    "follow_up_question": "Would you like me to book a free on-site quote for your property?"
  },
  {
    "question": "Do you offer free quotes?",
    "short_answer": "Yes, we provide free, no-obligation quotes for all demolition work.",
    "detailed_answer": "Absolutely, we offer free quotes for all our services. We'll come to your property, assess the job, and give you a detailed quote within 24 hours. There's no pressure and no commitment required.",
    "keywords": ["free quote", "no obligation quote", "demolition estimate"],
    "category": "pricing",
    "follow_up_question": "When would be a good time for us to come out and assess your site?"
  },
  {
    "question": "What's the cost of partial demolition?",
    "short_answer": "Partial demolition typically costs between $5,000 and $20,000 depending on what needs to come down.",
    "detailed_answer": "Partial demolition costs vary based on scope—removing a garage or shed might be $5,000 to $10,000, while knocking down internal walls or extensions usually runs $10,000 to $20,000. We assess each job individually and give you a fixed price.",
    "keywords": ["partial demolition", "remove extension", "knock down walls"],
    "category": "pricing",
    "follow_up_question": "Can you tell me what part of the property you need demolished?"
  },
  {
    "question": "How much does asbestos removal cost?",
    "short_answer": "Asbestos removal generally costs between $2,500 and $8,000 depending on the amount and location.",
    "detailed_answer": "Asbestos removal typically costs between $2,500 and $8,000 for most residential jobs. The price depends on how much asbestos is present and where it's located. We hold proper asbestos removal licences and dispose of it at licensed facilities only.",
    "keywords": ["asbestos removal cost", "asbestos testing", "remove asbestos"],
    "category": "pricing",
    "follow_up_question": "Have you had the property tested for asbestos yet?"
  },
  {
    "question": "How long does house demolition take?",
    "short_answer": "Most house demolitions take 2 to 5 days to complete.",
    "detailed_answer": "A standard house demolition usually takes 2 to 5 days. This includes setting up the site, the actual demolition work, and initial clearing. Full site preparation ready for building takes another few days. We'll give you a timeline when we quote the job.",
    "keywords": ["demolition time", "how long does demolition take", "demolition duration"],
    "category": "process",
    "follow_up_question": "What's your target timeline for having the work done?"
  },
  {
    "question": "What's the demolition process?",
    "short_answer": "We handle permits, disconnect utilities, remove any asbestos, demolish the structure, and clear the site.",
    "detailed_answer": "The process starts with getting any necessary council permits. We then disconnect utilities like power, gas, and water. If asbestos is present, we remove it safely first. Next we demolish the structure, remove all debris, and clear the site ready for your next build.",
    "keywords": ["demolition process", "how does demolition work", "demolition steps"],
    "category": "process",
    "follow_up_question": "Would you like me to walk through the full process in more detail?"
  },
  {
    "question": "Do I need council approval for demolition?",
    "short_answer": "Yes, most demolitions require council approval. We can handle the permit application for you.",
    "detailed_answer": "Yes, you'll need council approval in most cases before we can start. As licensed demolition contractors, we can handle the entire permit application process for you. We'll let you know what's required for your specific property and take care of the paperwork.",
    "keywords": ["council approval", "demolition permit", "development application"],
    "category": "process",
    "follow_up_question": "Do you know if your property is heritage-listed or in a special zoning area?"
  },
  {
    "question": "Do you handle site clearing after demolition?",
    "short_answer": "Yes, site clearing is included in our service. We leave the site ready for your next build.",
    "detailed_answer": "Yes, site clearing is included in our service. We remove all rubble, level the ground, and leave your site clean and ready for construction or landscaping. We can also arrange soil testing if you're planning to build.",
    "keywords": ["site clearing", "block clearing", "land clearing"],
    "category": "process",
    "follow_up_question": "Are you planning to build on the block after demolition?"
  },
  {
    "question": "Can you salvage materials from my demolition?",
    "short_answer": "Yes, we can salvage bricks, timber, and fixtures which can reduce your overall cost.",
    "detailed_answer": "Yes, we salvage reusable materials wherever possible—bricks, timber, doors, fixtures, anything with value. This can reduce your disposal costs and is better for the environment. We'll assess what's worth saving before we start.",
    "keywords": ["salvage materials", "recycle demolition", "salvage bricks"],
    "category": "process",
    "follow_up_question": "Is there anything specific you'd like us to try and salvage?"
  },
  {
    "question": "What happens to the demolition waste?",
    "short_answer": "We dispose of all waste at licensed facilities. Where possible, we recycle materials.",
    "detailed_answer": "All waste goes to licensed disposal facilities. We sort and recycle as much as possible—concrete gets crushed for reuse, metal gets scrapped, and clean timber goes to appropriate recyclers. We provide waste tracking documentation for your records.",
    "keywords": ["demolition waste", "debris removal", "waste disposal"],
    "category": "process",
    "follow_up_question": "Would you like a waste disposal report after the job is complete?"
  },
  {
    "question": "Are you licensed and insured?",
    "short_answer": "Yes, we're fully licensed demolition contractors with comprehensive insurance coverage.",
    "detailed_answer": "Yes, we're fully licensed demolition contractors holding appropriate Class 1 or Class 2 licences as required in your state. We carry comprehensive public liability insurance and workers compensation coverage for complete peace of mind.",
    "keywords": ["licensed contractor", "insured demolition", "demolition licence"],
    "category": "warranty",
    "follow_up_question": "Would you like me to email you a copy of our licences and insurance documents?"
  },
  {
    "question": "What areas do you service?",
    "short_answer": "We service metropolitan and regional areas within a 150 kilometre radius.",
    "detailed_answer": "We service metro and regional areas within about 150 kilometres of the city. That covers most surrounding suburbs and towns. For larger projects further afield, give us a call to discuss—we're flexible depending on the job size.",
    "keywords": ["demolition near me", "service area", "local demolition"],
    "category": "availability",
    "follow_up_question": "What suburb is your job located in?"
  },
  {
    "question": "When can you start my demolition?",
    "short_answer": "We can usually start within 1 to 2 weeks of quote acceptance, depending on our schedule.",
    "detailed_answer": "We can usually begin within 1 to 2 weeks of you accepting the quote, depending on our current workload and council permit processing times. If you have a specific deadline, let us know and we'll do our best to accommodate.",
    "keywords": ["demolition timeframe", "when can you start", "demolition booking"],
    "category": "availability",
    "follow_up_question": "Do you have a preferred start date in mind?"
  },
  {
    "question": "Do you work on weekends?",
    "short_answer": "Yes, we can work weekends for residential jobs, subject to council restrictions.",
    "detailed_answer": "Yes, we're able to work Saturdays for residential demolition work. Sunday work is generally avoided due to noise restrictions, but we can discuss your specific situation. We'll make sure we comply with all local council noise guidelines.",
    "keywords": ["weekend demolition", "Saturday demolition", "after hours work"],
    "category": "availability",
    "follow_up_question": "Would a Saturday start work for you?"
  },
  {
    "question": "Do you offer emergency demolition services?",
    "short_answer": "Yes, we offer emergency callouts for dangerous structures or storm damage.",
    "detailed_answer": "Yes, we handle emergency demolitions for dangerous structures, storm damage, or unsafe buildings. We can respond quickly to secure the site and make it safe. Call our emergency line and we'll dispatch a team as soon as possible.",
    "keywords": ["emergency demolition", "dangerous building", "storm damage demolition"],
    "category": "emergency",
    "follow_up_question": "Can you describe what's happening at the property right now?"
  },
  {
    "question": "Do you do after-hours callouts?",
    "short_answer": "Yes, we have 24/7 emergency services for urgent situations.",
    "detailed_answer": "Yes, we have after-hours callout availability for genuine emergencies. If there's a structural danger, safety risk, or urgent situation that can't wait, call our emergency number and we'll arrange someone to assess the site outside normal hours.",
    "keywords": ["after hours demolition", "24 hour demolition", "emergency callout"],
    "category": "emergency",
    "follow_up_question": "What's the nature of the emergency you're dealing with?"
  },
  {
    "question": "What if asbestos is found during demolition?",
    "short_answer": "If we find asbestos, we stop work immediately and arrange licensed removal at an additional cost.",
    "detailed_answer": "If asbestos is discovered during demolition, we immediately stop work and secure the area. We then arrange our licensed asbestos removal team to handle it safely. Costs vary depending on how much we find—we'll discuss options with you before proceeding.",
    "keywords": ["asbestos found", "unexpected asbestos", "asbestos during demolition"],
    "category": "emergency",
    "follow_up_question": "Has the property ever been tested for asbestos?"
  },
  {
    "question": "What happens if there's structural damage during the job?",
    "short_answer": "We're fully insured. Any damage to surrounding structures is covered by our insurance.",
    "detailed_answer": "We're fully insured for any damage to surrounding structures or property. Our team follows strict safety protocols to prevent any damage. If something unexpected happens, it's fully covered by our public liability insurance. We'll sort it out directly with you.",
    "keywords": ["structural damage", "insurance cover", "damage during demolition"],
    "category": "warranty",
    "follow_up_question": "Are there any structures close to the building being demolished?"
  },
  {
    "question": "Do you guarantee your work?",
    "short_answer": "Yes, we provide a 12-month warranty on all our demolition work.",
    "detailed_answer": "Yes, we guarantee our work for 12 months. If there are any issues with site settling or problems arising from our demolition, we'll come back and fix it. We're committed to quality work and stand by every job we complete.",
    "keywords": ["demolition guarantee", "warranty", "workmanship warranty"],
    "category": "warranty",
    "follow_up_question": "Would you like me to explain what's covered under the warranty?"
  },
  {
    "question": "What if I need to cancel or reschedule?",
    "short_answer": "We understand plans change. Just give us 48 hours notice and we won't charge a fee.",
    "detailed_answer": "We understand that circumstances change. If you need to cancel or reschedule, just give us 48 hours notice and there won't be any cancellation fee. We appreciate as much


Response:
```json
[
  {
    "question": "How much does it cost to clear a blocked drain?",
    "short_answer": "For a standard blocked drain, we're looking at around $150 to $350 depending on how stubborn the blockage is.",
    "detailed_answer": "Most blocked drains cost between $150 and $350 to clear. The price depends on how bad the blockage is, where it's located, and what we need to use to shift it. If it's a simple clear with a drain snake, you're looking at the lower end. If we need to bring out the jet blaster, it'll be a bit more. I'll need to send a plumber out to have a look before I can give you an exact quote.",
    "keywords": ["blocked drain cost", "clear drain price", "unblock drain", "drain cleaning price"],
    "category": "pricing",
    "follow_up_question": "Would you like me to book a plumber to come out and take a look at your blocked drain?"
  },
  {
    "question": "Do you offer emergency after-hours callouts for drains?",
    "short_answer": "Yes, we do emergency callouts 24/7 — that's around $150 to $250 on top of the normal job cost.",
    "detailed_answer": "Yes mate, we understand drain emergencies don't wait for business hours. We offer 24/7 emergency callouts. There's an after-hours surcharge of about $150 to $250 on top of the standard job cost. If you've got a overflowing toilet or sewage backing up, we'll get someone out to you as soon as possible, usually within a couple of hours.",
    "keywords": ["emergency plumber", "after hours", "24/7", "urgent drain"],
    "category": "emergency",
    "follow_up_question": "What's the nature of your emergency? I can get a plumber out to you straight away."
  },
  {
    "question": "What exactly is drain relining and how long does it last?",
    "short_answer": "Drain relining is basically a new pipe inside your old pipe — it's a permanent fix that lasts 50 years.",
    "detailed_answer": "Drain relining is a trenchless method where we insert a new liner into your existing damaged pipe and cure it in place. It basically creates a pipe within a pipe. It's less invasive than digging up your yard, and according to Australian standards, it comes with a 50-year warranty. It works great for cracked, root-infested, or corroded pipes without needing to excavate.",
    "keywords": ["drain relining", "pipe relining", "trenchless", "no dig"],
    "category": "process",
    "follow_up_question": "Have you got a damaged pipe that needs relining? I can book a CCTV inspection to have a look."
  },
  {
    "question": "Do you do CCTV drain inspections?",
    "short_answer": "Yes, we do CCTV inspections — it's $150 to $250 depending on how far we need to go into the pipes.",
    "detailed_answer": "Absolutely, we use CCTV drain cameras to inspect your pipes and find exactly what's going on down there. It costs between $150 and $250 depending on the length of pipe we need to check. We'll give you a video of the inspection and point out any problem areas. It's the best way to diagnose recurrent blockages or check the condition of your drains before buying a property.",
    "keywords": ["CCTV inspection", "drain camera", "pipe inspection", "diagnose drain"],
    "category": "availability",
    "follow_up_question": "Would you like to book a CCTV inspection to see what's happening in your drains?"
  },
  {
    "question": "What typically causes blocked drains?",
    "short_answer": "Most blocked drains are caused by tree roots, grease buildup, or flushing things that shouldn't go down the toilet.",
    "detailed_answer": "The usual culprits are tree roots getting into the pipes looking for water, especially in older clay pipes. Then there's the kitchen grease and food scraps that build up over time. And of course, people flushing wipes, toys, or other stuff that shouldn't go down the loo. Sometimes it's just a combination of age and use. Once we clear it, we can do a CCTV inspection to see what's actually causing the problem.",
    "keywords": ["blocked drain causes", "tree roots", "grease buildup", "what blocks drains"],
    "category": "process",
    "follow_up_question": "Do you have any idea what's causing your blockage? That'll help us bring the right equipment."
  },
  {
    "question": "How much does drain relining cost?",
    "short_answer": "Drain relining typically costs between $400 and $800 per metre, depending on the pipe size and access.",
    "detailed_answer": "Drain relining is priced per metre, usually around $400 to $800 per metre depending on the pipe diameter and how easy it is to access. It sounds pricey but when you compare to traditional excavation — which involves digging up your garden, concreting, and landscaping — relining is often the cheaper option. I'll need to send someone out to quote the job properly before I can give you an exact price.",
    "keywords": ["relining cost", "pipe relining price", "drain liner cost", "trenchless price"],
    "category": "pricing",
    "follow_up_question": "Would you like me to book a free quote to see if relining is the right option for you?"
  },
  {
    "question": "What is a French drain and do you install them?",
    "short_answer": "Yes, we do French drains — they're great for managing groundwater and cost around $50 to $80 per lineal metre.",
    "detailed_answer": "A French drain is a gravel-filled trench with a perforated pipe that redirects water away from your property — really handy for soggy backyards or stopping water getting into your foundations. We do install them, and you're looking at roughly $50 to $80 per lineal metre, depending on the depth and how much dirt needs to be moved. It's a great solution for Australian backyards dealing with heavy rainfall or poor natural drainage.",
    "keywords": ["French drain", "surface drainage", "groundwater", "install drainage"],
    "category": "availability",
    "follow_up_question": "Have you got a waterlogged area in your yard that needs sorting? I can send someone to have a look."
  },
  {
    "question": "What warranty do you offer on your drainage work?",
    "short_answer": "We offer a lifetime warranty on our relining work and a 12-month warranty on standard drain clearing.",
    "detailed_answer": "We've got you covered. Our drain relining comes with a lifetime warranty — that's backed by Australian industry standards. For standard drain clearing like unblocking or jetting, we offer a 12-month warranty on the workmanship. If that same drain blocks up again within the warranty period, we'll come back and fix it free of charge. Obviously, if you flush something weird down there, that's a different story.",
    "keywords": ["warranty", "guarantee", "lifetime warranty", "workmanship guarantee"],
    "category": "warranty",
    "follow_up_question": "Would you like me to book a job so we can get started with a warranty-backed solution?"
  },
  {
    "question": "How long does it take to unblock a drain?",
    "short_answer": "Most straightforward blockages take about 30 minutes to an hour to clear.",
    "detailed_answer": "For a typical blocked drain, we're usually done in 30 minutes to an hour. Simple jobs with a drain snake can be as quick as 20 minutes. More stubborn blockages that need hydro-jetting or require digging to find the problem might take a couple of hours. Once our plumber arrives and has a look, they'll give you a better idea of how long it's going to take.",
    "keywords": ["how long", "time to clear", "unblock time", "drain clearing time"],
    "category": "process",
    "follow_up_question": "Can I book you in for a time today? We can have it sorted this arvo."
  },
  {
    "question": "What areas do you service?",
    "short_answer": "We service all across the metro area and surrounding suburbs — give me your suburb and I'll check if we're in your zone.",
    "detailed_answer": "We cover the greater metro region and most surrounding suburbs. If you're in the suburbs like Parramatta, Blacktown, Hornsby, or out towards the Hills District, we're definitely in your zone. We also service the Central Coast and Newcastle areas. Just let me know your suburb and I can confirm we've got you covered and book you in.",
    "keywords": ["service area", "suburbs", "metro", "coverage"],
    "category": "availability",
    "follow_up_question": "What's your suburb? I'll check we service your area and get you booked in."
  },
  {
    "question": "Do you handle stormwater drainage as well?",
    "short_answer": "Yes, we do stormwater drainage — from fixing downpipes to installing new pits, grates, and pipework.",
    "detailed_answer": "Yes mate, we handle all stormwater work — that's downpipes, pits, grates, and underground stormwater pipes. Whether it's fixing a broken stormwater pipe that's causing puddles in your backyard, installing new drainage for a driveway, or connecting your downpipes to the council system, we've got you covered. We make sure everything meets Australian standards for stormwater management.",
    "keywords": ["stormwater", "downpipe", "storm water drainage", "stormwater pits"],
    "category": "availability",
    "follow_up_question": "Have you got a stormwater problem? I can book someone to come and have a look at it."
  },
  {
    "question": "What's the difference between drain relining and pipe replacement?",
    "short_answer": "Relining is a no-dig solution that lines your existing pipe, while replacement involves digging it up — relining is usually cheaper and faster.",
    "detailed_answer": "Good question. Pipe replacement is the old-school way — we dig up your yard, remove the old pipe, and put in a new one. It's invasive and can wreck your garden or driveway. Relining is trenchless — we put a new lining inside your existing pipe, so there's no digging required. It's faster, cheaper, and comes with a 50-year lifespan. We'll recommend the best option based on your specific situation and pipe condition.",
    "keywords": ["relining vs replacement", "pipe replacement", "digging up pipes", "trenchless vs excavation"],
    "category": "process",
    "follow_up_question": "Do you know what condition your pipes are in? We can do a CCTV inspection to figure out the best option."
  },
  {
    "question": "Can you give me a quote over the phone?",
    "short_answer": "I can give you a rough guide over the phone, but we'll need to send a plumber out to give you a proper fixed quote.",
    "detailed_answer": "I can definitely give you a ballpark figure over the phone based on what you're describing, but for a proper fixed quote, we'll need to send one of our plumbers out to have a look. That way they can see exactly what they're dealing with — access, pipe condition, the lot. It's free and there's no obligation. We'll give you a fixed price before we start any work.",
    "keywords": ["quote", "price estimate", "over the phone quote", "free quote"],
    "category": "pricing",
    "follow_up_question": "Can you describe what you're dealing with? I can give you a rough idea and then book a proper inspection."
  },
  {
    "question": "What are the warning signs of a blocked drain?",
    "short_answer": "Watch for slow draining water, gurgling sounds, bad smells, or water pooling around your drains.",
    "detailed_answer": "Keep an eye out for water draining slowly from your sinks, showers, or toilets — that's usually the first sign. Gurgling noises from the drains is another telltale symptom, along with any bad smells coming from the pipes. You might also notice water pooling around floor drains or outside in the yard. If you're seeing any of these, it's best to get it looked at before it turns into a full blockage or damages your pipes.",
    "keywords": ["signs of blocked drain", "slow draining", "gurgling", "drain problems"],
    "category": "process",
    "follow_up_question": "Are you noticing any of those signs? The sooner we catch it, the easier and cheaper it is to fix."
  },
  {
    "question": "Do you charge a callout fee?",
    "short_answer": "We don't charge a callout fee for regular jobs — we only charge for the actual work done.",
    "detailed_answer": "No worries, we don't charge a callout fee for standard jobs. You only pay for the drain clearing, relining, or whatever work we actually do. For after-hours emergency callouts, there is a small surcharge, but that's just because we're sending someone out at night or on a weekend. For normal business hours, no callout fee — just pay for the job.",
    "keywords": ["callout fee", "no callout", "service fee", "booking fee"],
    "category": "pricing",
    "follow_up_question": "Great, no callout fees for standard jobs. When would you like us to come out?"
  },
  {
    "question": "What payment methods do you accept?",
    "short_answer": "We accept cash, card, bank transfer, and also offer convenient payment plans through our partner.",
    "detailed_answer": "We've got you covered — we accept cash, credit card, debit card, and bank transfer. If the job is a bit bigger, we also offer payment plans through our finance partner, so you can pay it off in instalments rather than the whole lot upfront. Just ask us about that when we're quoting the job.",
    "keywords": ["payment methods", "credit card", "cash", "payment plans", "finance"],
    "category": "process",
    "follow_up_question": "Would you like to go ahead and book the job? We can sort out payment when we're there."
  },
  {
    "question": "How long does drain relining take to install?",
    "short_answer": "Most residential relining jobs are done within a day — sometimes as quick as 4 to 6 hours.",
    "detailed_answer": "The great thing about relining is it's much faster than traditional replacement. Most residential jobs are completed within one day, often between 4 and 6 hours depending on how much pipe needs relining. The liner needs to cure, which takes a few hours, but once it's done, your pipe is good to go. There's no waiting for concrete to set or trenches to be backfilled like with old-school methods.",
    "keywords": ["relining time", "how long relining takes", "installation time", "relining duration"],
    "category": "process",
    "follow_up_question": "Would you like to book an inspection to see if relining is suitable for your pipes?"
  },
  {
    "question": "What should I do in a drainage emergency while waiting for help?",
    "short_answer": "Stop using all water and fixtures, try to contain any overflow, and turn off your water main if you can.",
    "detailed_answer": "First off, stop using any water in the house — that means no flushing toilets, no running taps, no showers. If water is overflowing or backing up, try to contain it with towels or buckets rather than letting it spread. If you can find your water main meter and turn it off, that'll stop more water coming in. Open some windows for ventilation if there's a smell. And don't try to fix it yourself with chemicals — that can sometimes make things worse.",
    "keywords": ["drainage emergency", "what to do", "overflow", "backup"],
    "category": "emergency",
    "follow_up_question": "How bad is the situation? Let me get an emergency plumber out to you ASAP."
  },
  {
    "question": "Are your plumbers licensed and insured?",
    "short_answer": "Yes, every plumber on our team is fully licensed with NSW Fair Trading and fully insured.",
    "detailed_answer": "Absolutely — every plumber on our team holds a current NSW plumbing licence, so they're all qualified to work on your drains. We're also fully insured, which means if anything goes wrong on your property, you're completely covered. All our work meets the relevant Australian standards and regulations. We're happy to provide our licence numbers and insurance details if you need them for any reason.",
    "keywords": ["licensed", "insured", "qualified", "certified", " plumber licence"],
    "category": "availability",
    "follow_up_question": "Would you like to book in? We can send a fully licensed plumber out to you


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FAQ content for air conditioning installer


FAQ content for fire protection specialist


Response:
# Objection Handling Script: "Too Expensive"

---

## Complete Response Framework

### 1. Acknowledge

"Yeah, I get it — $197 a month sounds like a fair chunk of change when you're just starting out or running lean."

---

### 2. Reframe

"But here's the thing — what's a missed call actually costing you? One job you didn't pick up is usually $400 to $1,000 gone. That's two weeks of the widget right there. And that's just one call. Most tradies I speak to are missing two or three leads a week because they're on the tools or finishing up a job."

---

### 3. Evidence

"Last month I spoke to a sparky in Adelaide who'd been losing about three calls a week. He'd get the voicemail, call back, and they'd already moved on or someone else had quoted the job. After we put the widget on, he told me he'd booked an extra two jobs in the first week — both around the $600 mark. That paid for the next four months of the widget."

---

### 4. Close

"So it's really about flipping the question — can you afford NOT to have it? Let's run through your current setup and see if it makes sense. You've got five minutes?"

---

## One-Liner Response

*(For SMS or email follow-up)*

> "Hey [name], completely understand the concern about cost — just ask yourself this: what's one missed job a month worth to you? One extra call you answer could cover the whole month. Let me know if you want to chat through it."

---

## Three Follow-Up Questions

1. **"How many calls do you reckon you miss in an average week — ballpark figure?"**
   *(Gets them quantifying the problem)*

2. **"When you do miss a call, how often do you actually get back to them in time to book the job?"**
   *(Helps them realize the follow-up gap)*

3. **"If I could show you that one extra job a month covers the cost, would that be worth having the widget running 24/7?"**
   *(Positions you to close — forces them to say yes or explain the real objection)*

---

## Math Breakdown: ROI for a Typical Tradie

Let's use realistic numbers a plumber or electrician would nod at:

| Item | Calculation |
|------|-------------|
| **Widget Cost** | $197/month |
| **Avg Job Value** | $500 (conservative for plumbing/electrical) |
| **Missed Calls Per Week** | 2-3 (typical for busy tradie) |
| **Callback Success Rate** | ~30% (most leads have moved on) |

### Scenario A: Only 1 extra job per month
- 1 extra job × $500 = $500 revenue
- Widget cost: $197
- **Net gain: $303/month / $3,636/year**

### Scenario B: 2 extra jobs per month
- 2 extra jobs × $500 = $1,000 revenue
- Widget cost: $197
- **Net gain: $803/month / $9,636/year**

### The Part-Time Receptionist Comparison
- Part-time receptionist: ~$800-1,200/week = $3,200-4,800/month
- Widget: $197/month
- **Savings: $3,000-4,600/month vs. a receptionist**

### Break-Even Calculation
- **Break-even point: 0.4 of one job per month**
- That's literally ONE call per month you otherwise would've missed
- If you're missing 2-3 calls a week, you're leaving $3,200-$4,800 in revenue on the table every month

---

## Tone Notes for the Salesperson

### ✅ DO:

- **Match their language** — use "bucks" not "revenue," say "on the tools" not "while working"
- **Acknowledge the pain** — tradies are often running lean, especially in winter or just starting out
- **Use the word "mate" naturally** — not forced, just how you'd talk to a fellow tradie
- **Be direct** — cut the fluff, get to the point
- **Reference real suburbs** — mention Adelaide, Perth, Brisbane, Melbourne suburbs to sound local

### ❌ DON'T:

- **Use tech jargon** — no "AI-powered solution" or "seamless integration"
- **Be pushy** — tradies hate being sold to. Be a mate giving advice
- **Dismiss their concern** — saying "it's not that expensive" shuts down the conversation
- **Overcomplicate the pitch** — they don't care about features, they care about results
- **Read from a script verbatim** — this should sound natural, like you're chatting at the pub

### 🎯 Key Emotional Triggers:

- **Pride in their work** — they're good at what they do, they just need more leads
- **Frustration with admin** — they'd rather be on the tools than answering the phone
- **Fear of missing out** — their competitors might already have this
- **Value of time** — 24/7 means they don't have to sacrifice family time or weekends

---

## Quick Closing Lines for Different Situations

**If they're still hesitant:**
"Look, there's no lock-in contract. Try it for a month, see the results, and if it's not working for you, we'll walk away. But if it books you one extra job, you've already made your money back."

**If they're a "numbers" person:**
"Run the numbers however you want. Even one extra job a month covers it. You don't need to be a mathematician to see that works."

**If they're already busy:**
"You're flat out as it is. This just means every call gets answered, every time — even when you're under a house or up on a roof."

---

*Remember: You're not selling technology. You're selling a mate who never sleeps, never takes a break, and never misses a call. For the price of a slab of beer a week, basically.* 🍺


Response:
# Objection Handling Script: "Already Have a Receptionist"

---

## Complete Response Framework

**Acknowledge** (1-2 sentences)

> "Look, that's great that you've got someone helping you out — mate, that shows you've got your business running properly."

**Reframe** (2-3 sentences)

> "Here's the thing though — she's only there when she's there, yeah? It's Saturday arvo, you're on the tools or having a beer with the family, and the phone's ringing off the hook with someone who's got a burst pipe or a massive electrical fault. That call's going to voicemail, and by the time you ring back, they've called someone else."
>
> "And what about early mornings, late nights, Sunday? That's when tradies get the emergency callouts — the big money jobs. Your receptionist isn't there, so those calls are going unanswered."

**Evidence** (2-3 sentences)

> "We had a plumber in Wollongong — proper busy operator, two vans, part-time admin girl three days a week. He was losing an average of eight calls a week to voicemail. We tracked it for a month. You know what came of those voicemails? Maybe one callback in ten. The rest — gone. At $600 average job, that's thousands every week walking out the door."

**Close** (1-2 sentences)

> "Your receptionist handles the hours she's there. The widget handles everything else — forever. Let's do the numbers on what you're actually missing and see if it stacks up. Can I book you in for a quick 10-minute chat tomorrow?"

---

## One-Liner Response

*(For SMS or email follow-up)*

> "Good on you for having help — just out of curiosity, what happens when she's not there? Quick question: how many calls do you reckon you're missing after hours each week? Might be worth a 5-min chat."

---

## 3 Follow-Up Questions

1. **"What time does your receptionist finish up each day — and what happens to the calls after that?"**
   *(Opens the door to discuss after-hours missed opportunities)*

2. **"When was the last time you lost a job because you didn't get back to someone fast enough?"**
   *(Gets them to recall a specific painful memory)*

3. **"If I could show you that you're missing even just 3-4 calls a week that could be $500+ jobs — would 10 minutes to see how this works be worth it?"**
   *(Makes it about the potential loss, not the price)*

---

## Math Breakdown: ROI for the Tradie with a Part-Time Receptionist

### The Scenario

- **Part-time receptionist:** 25 hours/week @ $28/hr = **~$1,400/month** (including super)
- **Sunaiva Pro widget:** $397/month
- **Average job value:** $750 (conservative — sparkys and plumbers often $800-1,200)
- **Missed calls per week (after hours/weekends):** 5 (conservative estimate)

### The Comparison

| Metric | Part-Time Receptionist Only | With Sunaiva Widget |
|--------|------------------------------|---------------------|
| Monthly cost | $1,400 | $1,797 (receptionist + widget) |
| Hours of coverage | ~25 hrs/week | 168 hrs/week (24/7) |
| Calls answered after hours | 0 | All of them |
| Potential jobs missed weekly | ~5 | 0 |
| Potential jobs missed monthly | ~20 | 0 |
| Potential revenue lost monthly | $15,000 | $0 |

### The Real Math (What Matters)

> "Mate, let's say you're losing just 3 calls a week to voicemail that could have been jobs. That's 12 calls a month. At $600 average job, that's **$7,200 in potential revenue you're not capturing** — every single month."
>
> "Your receptionist costs you $1,400/month. The widget costs you $397/month. That's an extra $1,797 total. For less than two jobs, you get every single call answered, 24/7, forever. You're already halfway there with your receptionist — this just fills in the gaps."

### Bottom Line

- **Cost of widget:** $197–$597/month
- **Cost of a missed call:** One job = $350–$1,500
- **Breakeven:** 1–3 extra jobs per month covers the entire widget cost

---

## Tone Notes for the Salesperson

### What to AVOID

- ❌ **Dissing their receptionist** — "She's great, but she's only human" — don't make it personal
- ❌ **Being pushy or aggressive** — tradies hate being sold to hard
- ❌ **Tech-speak** — no mention of AI models, NLP, voice recognition jargon
- ❌ **Being condescending** — don't talk down to someone who's already running a business with staff

### What to EMPHASISE

- ✅ **Respect the setup they have** — frame the widget as an *addition*, not a replacement
- ✅ **Focus on the gaps** — after hours, weekends, lunch breaks, when she's on leave
- ✅ **Speak in real numbers** — "that burst pipe call worth $800" not "customer acquisition cost"
- ✅ **Use Aussie bluntness** — "Here's what you're actually missing" cuts through better than soft language
- ✅ **Offer to do the math with them** — tradies trust their own calculations, so walk through it together

### The Underlying Mindset

> This tradie has already proven they're serious about their business — they hired help. Your job isn't to convince them their receptionist is bad. It's to show them there's a whole chunk of time they're *not* covering, and it's costing them real money. Make it simple: they're already halfway there. The widget just finishes the job.

---

## Quick-Reference Card

| Objection | "Already have a receptionist" |
|-----------|--------------------------------|
| **Acknowledge** | Good on you for having help — that shows you've got your shit together |
| **Reframe** | She's only there when she's there. Who's answering Saturday arvo? |
| **Evidence** | One client was losing 8 calls/week. At $600 avg job — thousands gone |
| **Close** | Let's do the numbers on what you're actually missing |
| **Follow-up** | "What happens to calls after she finishes?" |

---

*Word count: ~950 words. Ready for sales team training or quick-reference handout.*


Response:
# Objection Handling Script: "Don't Trust AI"

## The Framework

**1. Acknowledge** *(1-2 sentences)*

Yeah, I get it. You've probably seen those bloody chatbots that go round and round and never actually answer a question properly. Half the AI stuff out there is a waste of time.

**2. Reframe** *(2-3 sentences)*

But here's the thing—this isn't some fancy AI that tries to have a conversation. It's basically a really good receptionist that answers your phone, takes the details, checks your calendar, and books the job. The question isn't really whether you trust AI. It's whether you can afford to miss another call while you're up a ladder or elbow-deep in a pipe.

**3. Evidence** *(2-3 sentences)*

Most of our tradies reckon they lose two or three calls a week—usually at the worst possible time. That's conservatively $400-600 a week walking out the door. One bloke in Adelaide missed a $1,800 re-pipe job because he was on another call and didn't call back for three days. bloke rang him back three days later and he'd already got someone else. That one job would've paid for the widget for eight months."

**4. Close** *(1-2 sentences)*

So here's what I'd suggest—let's stick it on your site for two weeks, see how many jobs it catches, and if it doesn't work for you, we'll pull it. No drama. You lose nothing except missed calls.

---

## One-Liner Response

*(For SMS/email follow-up)*

"Fair enough on the AI thing—but this is really just a receptionist that works 24/7 and doesn't call in sick. Can I show you what one week looks like on your site?"

---

## Three Follow-Up Questions

1. **"When was the last time you missed a call and it turned out to be a decent job?"**
   *(Gets them thinking about actual missed opportunities)*

2. **"If I could show you that the widget booked just two extra jobs a month at your average job value, would that be worth $197 a month to you?"**
   *(Makes it concrete—forces a yes/no on value)*

3. **"What happens right now when someone calls you outside hours? Do they just go to the next tradie?"**
   *(Highlights the 24/7 gap—shows what's being left on the table)*

---

## Math Breakdown: ROI for the Average Tradie

Let's be realistic about an Australian tradie's week:

| Scenario | Calculation | Weekly | Monthly |
|----------|-------------|--------|---------|
| **The Reality** | 3 missed calls × $350 avg job (small maintenance/fix) | $1,050 | $4,200 |
| **Conservative** | 2 missed calls × $350 | $700 | $2,800 |
| **Realistic** | 2 missed calls × $500 (真实工作—actual jobs) | $1,000 | $4,000 |
| **Big Job Miss** | 1 × $1,500 job missed per month | $1,500 | $1,500 |

**Cost of Sunaiva Widget:**

- Starter: $197/month
- Pro: $397/month
- Growth: $597/month

**The Maths:**

- Catch just **1 extra $350 job per month** = widget paid for (Starter)
- Catch **2 extra jobs** = $700 − $197 = **$503 profit/month**
- Miss a $1,500 re-pipe or full HVAC job once = **7-8 months of widget covered**

**Bottom line:** The widget doesn't need to be perfect. It just needs to catch one extra job a month and it's already money in your pocket.

---

## Tone Notes for the Salesperson

### What to AVOID

- ❌ Tech jargon ("machine learning," "natural language processing," "neural networks")
- ❌ Being overly enthusiastic or "salesy"—old-school tradies smell BS
- ❌ Dismissing their concern or making them feel stupid for not understanding
- ❌ Talking over them or rushing the objection
- ❌引用硅谷那套 ("disrupting the industry")

### What to EMPHASISE

- ✅ Keep it practical—focus on jobs booked, not technology
- ✅ Use their language—don't say "widget," say "it answers your phone"
- ✅ Acknowledge the skepticism—it's valid and common
- ✅ Reference other tradies ("another plumber in Wagga said the same thing")
- ✅ Be direct and blunt—treat them like a mate at the pub
- ✅ Focus on the cost of doing nothing—not the fancy features

### The Underlying Mindset

This tradie isn't against technology—he's against looking like a goose. He's also probably a bit tired of the juggle between tools and phone. Your job isn't to sell AI. Your job is to show him that this thing does the job he hates doing (answering the phone to time-wasters) and never complains about it.

**Final tip:** If they still say no, ask them to just check their caller log for the next week. Let them count the missed calls themselves. The numbers don't lie.


Response:
# Objection Handling Script: "My Clients Are Old School"

---

## The Framework

**Acknowledge** (1-2 sentences)
I hear you — some of your customers still want to hear a real human voice, and that's fair enough. But here's the thing...

**Reframe** (2-3 sentences)
Your old school customers are exactly the ones who need you most when they can't get through. They're calling during business hours when you're buried in a job, and if they hit voicemail, they don't leave a message — they call your competitor down the road. Every missed call is a job someone else gets.

**Evidence** (2-3 sentences)
One of our plumbers in Adelaide — 30 years in the game, proper old school bloke himself — was skeptical at first. His widget took a call from a 70-year-old tradie retiree who needed an emergency leak fixed. The bloke didn't even realise he was talking to AI until the job was booked. $420 job, zero effort, didn't even interrupt his day.

**Close** (1-2 sentences)
My question for you is simple: how many jobs have you missed this month while you've been on the tools with your hands full? Let's run the numbers and see if it's worth a conversation.

---

## One-Liner Response

> "Fair enough — but your old school customers are the ones who need you most when they can't get through. That's when they call your competitor."

*(Use for quick SMS or email follow-up after initial conversation)*

---

## 3 Follow-Up Questions

1. **"When was the last time you missed a call and found out about it too late — maybe days later?"**
   *(Gets them thinking about real missed opportunities)*

2. **"If a new customer calls and gets voicemail, what do they usually do — wait around or ring the next bloke on Google?"**
   *(Plants the seed about competitor loss)*

3. **"If I could show you just one extra job per month that you'd otherwise miss, would that be worth 20 bucks?"**
   *(Makes it about the ROI, not the tech)*

---

## Math Breakdown: ROI for the Average Tradie

Let's use realistic numbers for an Australian tradie:

| Metric | Conservative | Realistic |
|--------|--------------|-----------|
| Avg job value | $350 | $650 |
| Missed calls per week | 2 | 5 |
| Calls that become jobs | 50% | 60% |
| **Jobs lost per month** | **4** | **12** |
| **Revenue lost per month** | **$1,400** | **$7,800** |
| **Revenue lost per year** | **$16,800** | **$93,600** |

### Cost of Sunaiva Widget

- Starter plan: $197/month
- That's roughly **$6.50 per day**
- Equivalent to **one small job every 2-3 months**

### The Math

Even if the widget only catches **1 extra job per month**, it's already paying for itself. Everything after that is pure profit.

For a tradie losing just 2 calls a week at $350 average = **$16,800/year** in lost revenue.
The widget costs **$2,364/year**.
That's a **7x return on investment**.

---

## Tone Notes for the Salesperson

**What to avoid:**

- Being dismissive of their concern ("You'd be surprised...")
- Using tech jargon (no "LLM," "natural language processing," etc.)
- Talking over them or being pushy
- Making them feel like a dinosaur for being cautious
- Over-explaining how the AI works

**What to emphasize:**

- **Their experience** — "You've been in the game longer than me, you know how this works"
- **The competitor angle** — their old school customers are the ones most likely to call someone else if they can't get through
- **The simplicity** — "Your customers don't need to know it's AI. They just need to book a job."
- **Peer proof** — other tradies in their area are already using it
- **The cost of inaction** — missed calls = lost money, every time

**The vibe:**
Think "mate at the pub" — you're not selling, you're having a yarn and pointing out something they might not have thought about. You're on their side. You're the bloke looking out for them.

If they're not ready, that's fine — leave the door open. "Look, think about it. If you're losing more than a couple of calls a week, it's costing you real money. Let me know if you want to crunch the numbers."

---

## Quick Reference Card

| If they say... | You say... |
|----------------|------------|
| "My clients are old school" | "Exactly — they're the ones who need you most when they can't get through. That's when they call your competitor." |
| "They won't talk to a robot" | "They won't know it's a robot. It sounds like a real person, books the job, sends you the details. For them, it's just like calling a receptionist." |
| "I prefer answering myself" | "No dramas — and you still can. The widget only answers when you're busy or after hours. When you're free, it rings you first. You never miss a call you actually want." |


Response:
# Objection Handling: "I don't get many calls"

**Scenario:** Solo tradie who thinks they don't need the widget — probably works solo, maybe does subby work, figures calls aren't their main source of work anyway.

---

## Full Response Framework

### 1. Acknowledge (1-2 sentences)

"Yeah, I get that — some tradies genuinely don't get hammered with calls like a sparky in a growing suburb."

*(Validates their reality without agreeing that it means they don't need help)*

---

### 2. Reframe (2-3 sentences)

"But here's the thing — most tradies don't actually know how many calls they're missing. You're on a job, can't answer, and either it goes to voicemail and they never call back, or they just ring the next bloke. One missed call a week at $400 a job? That's $20k a year walking out the door."

*(Shifts from "how many calls" to "how many you're losing" — the real number is always higher than they think)*

---

### 3. Evidence (2-3 sentences)

"We had a painter in Adelaide — solo operator, thought he was fine. Installed the widget just to test it. First month, it caught a $1,800 repaint job that came in at 7pm while he was having dinner with his kids. He'd have never seen that call. He told me afterwards he was 'stupid for not doing it sooner.'"

*(Specific, believable example with real numbers — keeps it relatable to a solo tradie)*

---

### 4. Close (1-2 sentences)

"At $197 a month, you'd need to catch one extra job every two months just to cover it. One job. That's the break-even. Everything after that is pure profit."

*(Low-commitment close — makes it feel like a no-brainer, not a hard sell)*

---

## One-Liner Response (SMS / Email)

> "Completely get it — but even 1 missed call a week at $400 is $20k/year gone. At $197/mo you'd only need to catch one extra job every couple months to cover it. Worth a test?"

*(Direct, numbers-first, leaves the door open)*

---

## 3 Follow-Up Questions

1. **"Out of the calls you do get, how many would you say turn into actual jobs?"**
   *(Gets them thinking about conversion rate — shows every call has value)*

2. **"When someone calls and you can't answer, what usually happens — do they leave a voicemail?"**
   *(Gently exposes the gap — most people say "sometimes" or "not often," revealing they don't actually know)*

3. **"If I could show you exactly how many calls you're missing without realising it, would that change your thinking?"**
   *(Pre-closes by making it about information, not commitment — harder to say no to knowing the truth)*

---

## Math Breakdown — ROI

| Scenario | Conservative | Moderate | Realistic |
|---|---|---|---|
| Avg job value | $400 | $600 | $800 |
| Extra jobs/month captured | 1 | 2 | 3 |
| **Monthly revenue gained** | $400 | $1,200 | $2,400 |
| **Widget cost (Starter)** | $197 | $197 | $197 |
| **Monthly profit** | $203 | $1,003 | $2,203 |
| **ROI** | **2x** | **6x** | **12x** |

**Break-even point:** Catch **1 job every 2 months** at $400 avg = $200 revenue = covers the $197 widget.

**The ask:** "So even if you're only getting a couple calls a week — is it worth $197 to make sure you never miss one?"

---

## Tone Notes

### What to AVOID

- ❌ Dismissing their concern ("You'd be surprised!")
- ❌ Being pushy or aggressive
- ❌ Using tech jargon (no talk of "AI," "integration," "backend")
- ❌ Making it about "modern business" or "you need to evolve"
- ❌ Long pauses or hesitation — be confident

### What to EMPHASISE

- ✅ Directness — like a mate giving advice at the pub
- ✅ Money language — "lost revenue," "profit," "covers it"
- ✅ Low risk — "test it," "try it," "only costs you one job every two months"
- ✅ Specificity — use real numbers, real suburbs, real tradie examples
- ✅ The gap — they don't know what they're missing, and that's the problem

---

## Quick Delivery Tip

If they say "I don't get many calls" — pause for half a second (shows you're thinking), then:

> "Yeah, I get that. But here's what I find — most tradies don't actually know how many they're missing. You're on a job, can't answer, and they move on. One missed call a week at $400 a job is $20k a year. At $197 a month, you'd need one extra job every two months to cover it. Worth a test?"

**Total time:** ~20 seconds. Not a lecture — just straight talk.