Partner pitch: commercial real estate agent

Response:
# Sunaiva Partner Pitch Script: Commercial Real Estate Agents

---

## 1. Research Checklist

Before reaching out, find out:

- **Geographic focus**: Which suburbs/regions do they service? (e.g., western Sydney industrial, Brisbane's west, Melbourne's northern fringes)
- **Client base size**: How many tradie clients do they currently have on their books?
- **Current lead handling**: How do they/their clients currently manage enquiries after hours?
- **Existing tools**: Are they using any CRM, property management software, or automation?
- **Service model**: Do they only lease, or do they also sell? Do they offer tenant representation?
- **Database**: Do they have a newsletter or regular contact with past/present clients?
- **Partnership history**: Have they partnered with other tradie services before? What worked/didn't?
- **Growth goals**: Are they looking to scale, diversify revenue, or improve client retention?

**Quick search tip**: Look at their Google reviews, recent sold/leased listings, and LinkedIn activity to understand their tone and client focus.

---

## 2. Cold Email

**Subject: Passive income for your tradie clients?**

Hi [Name],

Quick question — how many of your tradie clients miss calls after hours?

Here's an idea: we built an AI voice assistant for tradies that answers calls, books jobs, and handles enquiries 24/7 — so they never miss a lead.

We're looking for commercial real estate agents who work with tradies to partner with. You'd recommend it to your clients, and we pay 30% recurring commission for every widget you refer.

For reference, if you referred just 15 clients at our $197 Starter plan, that's over $880/month in passive income — forever.

Worth a 10-minute chat?

Cheers,
[Your name]
Sunaiva

---

## 3. LinkedIn Message

**Character count: 287**

Hey [Name], noticed you're helping tradies find warehouse/office space — clever niche.

Quick thought: imagine your clients never missing a call from a tradie looking for workshop space. That's what our AI voice widget does — answers 24/7, qualifies leads, books viewings.

We pay 30% recurring commission to partners who refer them. 20 clients = ~$1,180/mo passive.

Have 5 mins to chat about it?

---

## 4. Phone Script

> **If they answer:**
>
> "Hey [Name], it's [your name] from Sunaiva. How are you going?
>
> I reached out about the email I sent — we're working with commercial real estate agents who serve tradie clients. Basically, we built an AI receptionist that answers calls 24/7 for tradie businesses.
>
> I know you're busy, so I'll keep this quick — we're offering 30% ongoing commission to partners who refer their clients. It's a win-win: your clients get a tool that helps them never miss a lead, and you get passive income.
>
> Have you got 5 minutes this week to hear more, or would it be easier to send through some info?"

---

## 5. Value Proposition

### What's in it for them (30% recurring commission)

- **Passive income stream**: They earn commission every month their referred clients stay on Sunaiva
- **No extra work**: We handle sales, onboarding, support. They just refer.
- **Client retention tool**: Giving clients a useful tool keeps them happy and loyal
- **Scalable**: More clients = more commission, with zero additional effort

### How it makes their existing offering stronger

- **Differentiates them from other agents**: "I don't just find you space — I help you run your business better"
- **Complimentary service**: Every tradie with premises needs to answer calls. This solves that pain point directly
- **Word-of-mouth ammunition**: Clients tell other tradies about agents who add genuine value

### Why their clients (tradies) will love it

- **Never miss a enquiry**: A tradie looking for warehouse space might call 3 agents. Whoever answers first gets the meeting
- **24/7 availability**: Tradies work early, late, weekends. Their AI answers whenever
- **Cost effective**: $197/mo is cheaper than a part-time receptionist
- **Bookings**: It can schedule property viewings directly into calendars

---

## 6. Objection Handling

### Objection 1: "My clients aren't interested in tech stuff / they don't want AI"

**Response:**
"Look, I get it — tradies aren't exactly lining up for the latest app. But here's the thing: they all want more jobs. Our widget answers their phone when they're under a house or on a roof. It doesn't require them to learn anything — they just get more enquiries. We had a 60-year-old sparkie in Adelaide say he 'didn't do computers,' then his bookings doubled in a month. It just works."

### Objection 2: "I don't want to sell to my clients / it feels pushy"

**Response:**
"Completely understand — and that's not what we're asking. You wouldn't be selling anything. You'd just be saying, 'Hey, I came across this tool that might help you never miss a call — want me to put you in touch?' That's it. You're recommending a useful tool, not pushing a product. Your clients will thank you for it."

### Objection 3: "I already have enough on my plate / no time for this"

**Response:**
"That's exactly why this works for you — there's zero time involved. You give us a name, we handle the rest: the demo, the setup, the support. Your only job is making the intro. Even if you only refer one client a month, that's an extra $59–$179 in your pocket every month with zero ongoing effort. It's passive income, not extra work."

---

## 7. Commission Calculator

Use this in conversation or on a follow-up:

| Clients Referred | Plan | Monthly Revenue per Client | Your Commission (30%) | Your Monthly Income |
|------------------|------|---------------------------|----------------------|---------------------|
| 10 | Starter ($197/mo) | $197 | $59.10 | **$591** |
| 15 | Starter ($197/mo) | $197 | $59.10 | **$887** |
| 20 | Starter ($197/mo) | $197 | $59.10 | **$1,182** |
| 10 | Pro ($397/mo) | $397 | $119.10 | **$1,191** |
| 15 | Pro ($397/mo) | $397 | $119.10 | **$1,787** |
| 20 | Growth ($597/mo) | $597 | $179.10 | **$3,582** |

**The pitch**: "Even if you just refer your 10 most reliable tradie clients to the Starter plan, that's nearly $600/month in passive income. Over a year, that's over $7,000. And you did nothing after the intro."

---

## 8. Onboarding Offer

When they agree to partner, offer this:

**For the partner:**

- ✅ Dedicated partner account manager
- ✅ Custom referral link/landing page with their branding
- ✅ Co-branded marketing materials (email templates, social posts) — they can send to their database as "from their mate at Sunaiva"
- ✅ First 3 referred clients: expedited onboarding (48-hour setup)
- ✅ Quarterly partner check-in calls

**For their referred clients:**

- ✅ Free demo call (30 mins) — no obligation
- ✅ Free setup and configuration (normally $200)
- ✅ 14-day free trial
- ✅ Ongoing Australian-based support

**What we DON'T ask:**

- No minimum referral quotas
- No exclusivity
- No marketing spend required

---

## 9. Follow-Up Sequence

### Touch 1: Initial outreach (Day 0)

- Send cold email + LinkedIn message
- If phone call goes to voicemail: leave a 30-second voicemail with name, company, brief value prop, and "happy to send through more info"

### Touch 2: Follow-up (Day 4–5)

- **Email**: "Hi [Name], just following up on my last email about the Sunaiva partner program. I know you're busy — happy to send through a one-pager if that's easier?"
- **LinkedIn**: "Hey [Name] — just bumping this up. Let me know if it's not relevant, no worries either way."

### Touch 3: Value add (Day 10–14)

- **Email**: Send a case study or quick video of a tradie in a similar industry using the widget. Or share a relevant stat: "Did you know 58% of tradie calls go to voicemail during business hours? Here's how one plumber in [their area] fixed that..."
- **Context**: This isn't selling — it's showing relevance

### Touch 4: Final attempt (Day 21–28)

- **Email**: "Hi [Name], one last check-in. If this isn't a fit right now, no worries at all — I'll catch you in a few months. But if you've got even one client who might benefit, I'd love to show you how easy it is."
- **Always leave the door open**

---

## 10. Partnership Tier Recommendation

**Recommended tier: Referral Partner**

**Why Referral works best:**

- Commercial real estate agents have existing relationships with tradies — they don't need to sell, just refer
- They don't want to manage accounts or handle support
- The 30% commission is strong enough to incentivise referrals without needing a formal reseller agreement
- Low barrier to entry — they can start with 1–2 clients and scale up

**When to consider upgrading to Reseller:**

- If they have 30+ tradie clients and want to actively market Sunaiva as part of their service
- If they want to bundle the widget with their lease agreements (e.g., "Sign with us and get 3 months of AI receptionist free")
- If they want custom branding on the widget (their logo, their voice greeting)

**White-Label**: Not recommended for this partner type unless they run a property management company with 100+ tradie clients and want to rebrand the widget as their own product.

---

## Quick Reference Card

**In your back pocket for the call:**

- 30% recurring commission (forever)
- 15 clients = ~$880/month passive
- Zero extra work — we handle everything after the intro
- Your clients win (never miss a lead), you win (passive income)
- Free setup for their clients, 14-day trial

**Tone check:**

- You're offering revenue, not asking for a favour
- Be a mate, not a salesperson
- Keep it practical — focus on results, not tech features
- Reference real tradies and real scenarios (Dazza the plumber, sparkies on the tools)


Response:
# Complete Partner Pitch Script: Vehicle Fleet Manager

---

## 1. Research Checklist

Before reaching out, find out:

- [ ] **Client base**: How many trade businesses do they manage fleets for? What trades (plumbers, electricians, painters)?
- [ ] **Geographic area**: Which suburbs/regions do they service? (e.g., Gold Coast, Western Sydney, Melbourne's outer suburbs)
- [ ] **Current services**: Fleet maintenance, vehicle leasing, GPS tracking, rego renewal, insurance?
- [ ] **Client pain points**: Do their tradie clients constantly complain about missed calls? Losing jobs because they can't answer the phone while on a job?
- [ ] **Existing tech**: Do they already offer any business software to their clients (job management, accounting)?
- [ ] **Decision-maker**: Who actually makes purchasing decisions — the fleet manager or the tradie business owner?
- [ ] **Revenue model**: Do they charge flat fees, markup on services, or retainer?

**Quick win:** Find 1-2 of their existing clients (check their website/LinkedIn) and understand what trade business they're in. Reference a specific client in your outreach to show you've done your homework.

---

## 2. Cold Email

**Subject:** Adding extra value to your tradie clients (no extra work for you)

Hi [Name],

Quick question — how many of your fleet clients miss calls from new customers because they're elbow-deep in a job?

I'm with Sunaiva. We build AI voice assistants for trade businesses — basically a virtual receptionist that answers calls, books jobs, and handles enquiries 24/7. It sits right on their website.

Here's the thing: I'm not asking you to become a tech company. I'm offering you a way to add serious value to your existing fleet clients and earn recurring commission while you sleep.

If you manage fleets for tradies, this is a no-brainer. 30% commission for life, paid monthly. Your clients get more bookings, you get paid.

Up for a 10-minute chat?

Cheers,
[Your name]
Sunaiva

---

## 3. LinkedIn Message

**Version A (casual, under 300 chars):**
Hey [Name], saw you manage fleets for tradies — quick thought: every tradie with a fleet loses jobs because they can't answer the phone while on the tools. We built an AI receptionist that fixes that. Pays you 30% commission for life. Got 5 mins to chat?

**Version B (slightly longer, still under 300 chars):**
Hi [Name], love what you're doing with [Company Name] — managing fleets for Aussie tradies is tough work. Question: do your clients ever miss calls and lose jobs? If so, I've got something that solves that AND pays you 30% recurring. Bit of a no-brainer really. Happy to hop on a quick call if you're keen.

---

## 4. Phone Script (First 30 Seconds)

> "Hi [Name], it's [Your Name] from Sunaiva. How are you going?
>
> Look, I won't take up much of your time. I noticed you manage vehicle fleets for tradie businesses around [area] — plumbers, electricians, that kind of thing.
>
> The reason I'm calling is most of those tradies are losing jobs right now because they can't answer the phone while they're on a job. We built an AI voice widget that answers calls, books jobs, handles enquiries 24/7 — sits right on their website.
>
> I'm not asking you to sell anything or do any heavy lifting. I'm offering you 30% recurring commission every month for every client you refer. And we handle the whole setup.
>
> Have you got 5 minutes to chat about whether this makes sense for your clients?"

---

## 5. Value Proposition

### What's in it for them (30% recurring commission)

- **Passive income stream**: They earn 30% of every widget subscription for as long as the client stays on board. Do the maths — 15 tradie clients with Pro tier ($397/mo) = **$1,788/month** in passive income. Just for making an intro.
- **No extra work**: Sunaiva handles sales, setup, onboarding, and support. They just refer — we do the rest.
- **Gets paid fast**: Commission paid monthly via direct deposit. No chasing invoices.

### How it makes their existing offering stronger

- **Sticky client relationships**: Adding a tech solution that saves tradies money and gets them more jobs makes their service indispensable. Harder for competitors to poach.
- **Differentiator**: Most fleet managers just do vehicles. Offering AI reception as a bolt-on makes them look like a full-service business advisor, not just a fuel card provider.
- **Cross-sell opportunity**: If a tradie gets more bookings, they need more vehicles. Your fleet services become the logical next step.

### Why their tradie clients will love it

- **Never miss a call again**: Tradie's on a roof, AI books the job. Simple.
- **Cheaper than a receptionist**: $197/mo vs $3,000+/month for a part-timer. Most tradies are cash-conscious.
- **24/7 availability**: After-hours enquiries get answered, not lost. Weekend calls = weekend jobs.
- **Sounds professional**: "Sunaiva, how can we help?" — clients think they've hired a proper receptionist.

---

## 6. Objection Handling

### Objection 1: "My clients don't need this — they already have a receptionist / their wife answers the phone."

**Response:**
> "Totally get it. But here's what I hear from tradies all the time — even with a receptionist, they miss calls at 5pm sharp when everyone heads home. Or on weekends. Our AI works 24/7, including Sundays. And it's $197/month — way cheaper than paying someone to sit by a phone.
>
> The other thing is, even if they *do* have someone answering calls, that person can't book jobs into their calendar, handle complex enquiries, or qualify leads while the tradie is on the tools. Our AI can.
>
> But hey, I'm not saying every single client needs it. I'm just saying the ones who are losing sleep over missed calls — this fixes it. And for you, it's pure upside."

### Objection 2: "I don't want to be a salesperson / I don't have time to sell this."

**Response:**
> "Completely understand — you're not a salesperson, you're a fleet manager. That's exactly why this works for you.
>
> You don't have to sell anything. You just make an intro — 'Hey, I've got a mate who does this AI receptionist thing, might be worth a chat.' That's it. We handle the whole demo, pitch, setup, everything.
>
> You just get paid. 30% for life. The only thing I'd ask is you put us in front of the right people — the tradies who are actually losing jobs because they can't answer the phone."

### Objection 3: "I already partner with [other software company] / I don't want to confuse my clients with too many products."

**Response:**
> "Makes sense — you don't want to flood your clients with random tools. But here's the thing: this isn't like adding another app to their stack. It's a direct revenue generator for *them*. It costs them $197/month but books them an extra $2,000-3,000 in jobs. ROI is a no-brainer.
>
> And honestly? It makes you look smarter. Instead of just managing their utes, you're helping them run a more professional business. That's worth its weight in gold for client retention.
>
> We're not replacing anyone — we're just adding value. That's it."

---

## 7. Commission Calculator

### Scenario: 20 fleet clients, mix of Starter and Pro

| Tier | Monthly Cost | Your 30% Commission | Per Client / Month |
|------|--------------|---------------------|--------------------|
| **Starter** | $197/mo | $59.10 | $59.10 |
| **Pro** | $397/mo | $119.10 | $119.10 |
| **Growth** | $597/mo | $179.10 | $179.10 |

### Example: Realistic pitch numbers

| # of Clients | Tier Mix | Total Recurring Revenue | Your Commission |
|--------------|----------|-------------------------|-----------------|
| **10 clients** | 8 Starter, 2 Pro | $2,766/mo | **$829.80/mo** |
| **20 clients** | 12 Starter, 8 Pro | $5,532/mo | **$1,659.60/mo** |
| **30 clients** | 15 Starter, 15 Pro | $8,298/mo | **$2,489.40/mo** |

**The pitch line:** "If just 15 of your fleet clients sign up — that's one conversation a month for a year — you're looking at nearly $900/month in passive income. Forever."

---

## 8. Onboarding Offer

Here's what we give them to get started — no skin off their nose:

### For THEM

- **Dedicated partner account manager**: One point of contact, no runaround.
- **Partner portal**: Login to track referrals, commissions, and client status in real-time.
- **Co-branded marketing materials**: Email templates, social posts, one-pagers with their logo on it — they can send straight to their client list.
- **20% discount on their own widget**: If they want to try it themselves (or put it on their own website), they get it at cost.

### For THEIR CLIENTS (the tradies)

- **Free 14-day trial**: No credit card needed. Test it out, see if it books jobs.
- **Free setup**: We configure the AI, load their business info, set up the calendar integration — everything.
- **Flat-fee installation**: $297 one-off (normally $497) if they want us to embed and test on their site.
- **30-day money-back guarantee**: If the tradie hates it, we refund. No hassle.

### The Ask

All we need from them is:

1. An intro to 5-10 of their existing fleet clients who might benefit.
2. Permission to mention them as a partner in our marketing (optional).

---

## 9. Follow-Up Sequence

### Touch 1: Email + LinkedIn (Day 1)

- Send cold email (Section 2)
- Connect on LinkedIn with personal note

### Touch 2: Follow-up email (Day 4)

**Subject:** Quick follow-up — AI receptionist for tradies

Hi [Name],

Just following up on my last email re: the Sunaiva AI widget for your tradie clients.

No stress if it's not relevant — just wanted to make sure it didn't get lost in the inbox.

For quick context: we pay 30% recurring commission for every client you refer. And we handle everything — sales, setup, support. You just make the intro.

Let me know either way — happy to hop on a 10-min call if you're curious, or just reply "not interested" and I'll leave you alone.

Cheers,
[Your name]

### Touch 3: LinkedIn voice note or break-up email (Day 10)

**Option A — LinkedIn voice note (15-30 seconds):**
> "Hey [Name], it's [Your Name] from Sunaiva. Just a quick one — I know you're busy managing [X] fleets, so I won't keep pestering you. Just wanted to say if you ever want to add some extra value for your clients and earn a bit on the side, we've got your back. Anyway, cheers. Talk soon."

**Option B — Break-up email:**
**Subject:** Last one from me on this one

Hi [Name],

I'll make this the last email — don't want to become that annoying marketer everyone mutes.

If the timing's not right now, I get it. Just know the offer stands — 30% commission, we do all the heavy lifting, you earn passive income.

If things change or you get a tradie client who's copping it hard with missed calls, give me a buzz.

All the best with the fleet biz.

Cheers,
[Your name]

---

## 10. Partnership Tier Recommendation

### Recommended Tier: **Referral Partner** (with path to Reseller)

For a vehicle fleet manager starting out, **Referral Partner** is the right fit. Here's why:

| Tier | Commitment | Commission | Why it fits |
|------|------------|------------|-------------|
| **Referral** | Refer clients, minimal effort | 30% recurring | Perfect for fleet managers who want easy passive income without becoming a salesperson |
| **Reseller** | Actively sell and manage accounts | 35% + priority support | Only if they want to make this a core part of their business |
| **White-Label** | Rebrand and resell as their own | Custom pricing | Not relevant for fleet managers — too much overhead |

### The Pitch: Start small, scale up

> "Here's how I see this working: you start as a Referral Partner. You don't need to do any selling — just point us at the right clients. We pay you 30% for life.
>
> If this takes off and you want to get more serious — maybe promote it to all your clients, do some proper outreach — we can move you to Reseller tier. That's 35% commission, priority support, and we'd even help you build a custom offer for your fleet packages.
>
> But for now? Just start with 3-5 clients. See how it goes. If it's easy money, scale from there."

---

## Quick-Reference Summary Card

**For quick reference — print this out or keep on screen:**

| | |
|---|---|
| **Who** | Vehicle fleet managers serving tradie businesses |
| **Their pain** | Clients missing calls, losing jobs, not using tech |
| **Our offer** | 30% recurring commission, passive income, done-for-you setup |
| **Their upside** | $900–$1,800/mo for just 15–20 client referrals |
| **Partner tier** | Start Referral, upgrade to Reseller when ready |
| **First ask** | Intro to 5 existing fleet clients |
| **Key objection** | "I don't want to sell" → "You don't. Just refer. We do the rest." |

---

*This script is ready to use — personalise the brackets, add your specific details, and start reaching out. Remember: you're offering revenue, not asking for a favour. Act like it.*


Partner pitch: uniform/workwear supplier

Response:
# Sunaiva Partner Pitch Script: Uniform & Workwear Suppliers

You've got an in. Uniform suppliers are already inside tradies' businesses every time they place an order. They're trusted. They're regular. They're already talking to the owner every few months when they need new shirts, PPE, or boots.

Here's how to turn that relationship into recurring revenue for both of you.

---

## 1. Research Checklist

Before you reach out, find out:

- [ ] **Client base size**: How many trade businesses do they supply? (Look for "trusted by 500+ businesses" on their site)
- [ ] **Trade focus**: Do they specialize (e.g., only construction, only plumbing supplies) or sell across all trades?
- [ ] **Business model**: Do they sell direct, through reps, online, or via retail stores?
- [ ] **Existing partnerships**: Are they already offering "add-on" services to their clients? (e.g., accounting, insurance, fuel cards)
- [ ] **Contact decision-maker**: Who's the owner or head of sales? Name and role from their website/LinkedIn
- [ ] **Recent news**: Any new store openings, awards, or growth announcements? (Shows they're active)
- [ ] **Their current marketing**: What channels do they use? (Email newsletters, rep visits, online store?)

---

## 2. Cold Email

**Subject:** Adding extra value to your tradie clients (and a revenue stream for you)

Hi [Name],

Quick question — how many of your trade clients are currently missing calls because they're on the tools?

I ask because we're Sunaiva — we build AI voice assistants for Aussie tradies that answer calls, book jobs, and handle enquiries 24/7. Think of it like a receptionist that never sleeps.

Here's what's interesting for you: we're looking for partners who already serve tradie businesses. You'd earn **30% recurring commission** every month for every client you refer — with zero overhead.

Happy to jump on a 10-minute call to show you how it works and what it could mean for your business.

Cheers,
[Your name]
Sunaiva

---

## 3. LinkedIn Message

*(300 characters max)*

G'day [Name] — saw you supply [Company Name] to heaps of tradies. We're looking for partners who already have those relationships. 30% recurring commission for every trade business you refer to us — no work on your end. Got 5 mins to show you how it works?

---

## 4. Phone Script — First 30 Seconds

> "Hi [Name], it's [Your Name] from Sunaiva. Quick question — are you still supplying [Company Name] to tradies around [their area]?
>
> Yeah, look, I won't take up much of your time. We've got an AI voice assistant for tradies — answers their phone, books jobs, the works. We're building a partner network with businesses who already serve that market. You'd earn 30% recurring commission on every client you refer — no cost to you, just a recommendation.
>
> I've got a quick 5-minute demo if you're keen, or I can send through some info. What works for you?"

---

## 5. Value Proposition

### What's in it for them (30% recurring commission)

Every tradie client they refer keeps paying them money — **for life**. That's not a one-off referral fee. That's a passive income stream that grows as their client base grows.

**Numbers to throw around:**

| Clients referred | Monthly widget revenue | Your 30% commission |
|------------------|------------------------|---------------------|
| 10 | $1,970/mo | $591/mo |
| 25 | $4,925/mo | $1,477/mo |
| 50 | $9,850/mo | $2,955/mo |

That's **up to $35,460/year** in recurring income from a warm referral. No invoicing, no support, no headaches.

### How it makes their existing offering stronger

They're not just a uniform supplier anymore. They're a business partner who helps tradies run their whole operation.

**Script:**
> "Right now, you supply their workwear. But think about it — when they can't answer the phone, they're losing jobs. When they miss a call from a big client, that's lost revenue. You're already helping them look professional. We're helping them sound professional and never miss a dollar. It's a natural fit."

### Why their clients will love it

- **Never miss a job**: Calls get answered even at 7pm or on Sunday
- **Book more work**: The AI books the job while the tradie is on the tools
- **Cheaper than staff**: $197–$597/mo vs. $4,000+ a month for a part-time receptionist
- **No training required**: It's a widget on their website — done

---

## 6. Objection Handling

### Objection 1: "I don't sell tech — that's not what I do."

> "Completely get it. You're not selling tech — you're recommending a tool that helps your clients make more money. You don't need to understand how it works. You just say, 'Hey, I know a guy who can sort out your phone situation.' We handle everything else. You just take the credit."

### Objection 2: "My clients won't want this / they prefer doing things manually."

> "Maybe. But here's the thing — tradies are busy. The ones who are growing are the ones who've figured out they can't answer every call themselves. The ones who aren't ready yet — that's fine, they stay your客户. The ones who are ready? You get paid every month they're with us."

### Objection 3: "I already have other partnerships / I'm busy with other things."

> "No dramas. This isn't about adding more to your plate. It's about a link in an email, a mention when you're doing a supply run, or a message to your existing database. If you want to test it with just 5 clients, that's fine too. There's no minimum. Every referral pays."

---

## 7. Commission Calculator

Show them this table. Make it real.

### Scenario: You refer just 20 of your existing trade clients

| Plan | Clients | Total revenue | Your 30% |
|------|---------|---------------|----------|
| Starter ($197) | 10 | $1,970 | $591/mo |
| Pro ($397) | 7 | $2,779 | $834/mo |
| Growth ($597) | 3 | $1,791 | $537/mo |
| **Total** | **20** | **$6,540** | **$1,962/mo** |

**That's $23,544 per year in recurring income — from 20 referrals.**

> "And here's the kicker — those 20 clients keep paying every month. If they stay with us for 2 years, you're looking at $47,000+ in total commission. All from a few conversations."

---

## 8. Onboarding Offer

Here's what you do for them to get started:

- **Free demo**: 10-minute screen share showing exactly how the widget works
- **Demo site access**: Give them a test widget they can play with
- **One-pager**: A PDF they can forward to interested clients
- **Referral link**: A unique link so every lead is tracked back to them
- **Co-branded email**: You write the email, they send it to their list
- **Zero obligations**: No quotas, no exclusivity, no minimums
- **Priority support**: Their referrals get the white-glove onboarding treatment

**Script:**
> "Look, here's what I'll do. I'll give you a demo, I'll give you a one-pager you can forward to anyone interested, and I'll give you a unique link so we can track everything. If you send us one client and they sign up, you start earning. That's it. No cost to you, no effort beyond pointing people our way."

---

## 9. Follow-Up Sequence

### Touch 1: Initial outreach (Email + LinkedIn)

Send both the cold email and LinkedIn message on the same day.

### Touch 2: Follow-up (Day 4)

**Email subject:** Quick follow-up — AI for tradies

> Hi [Name],
>
> Just following up on my last email. No dramas if it's not relevant — but if you're curious about the partner thing, I'm here.
>
> Here's a quick 1-minute video showing how the widget works: [link]
>
> Cheers,
> [Your name]

### Touch 3: Value-add (Day 10)

**Email subject:** Tradies + AI = more jobs (here's proof)

> Hi [Name],
>
> Heard back from a few people on this — here's what's happening:
>
> A Perth plumber we signed up last month has already booked $8,400 in jobs through the widget. He's one guy, working 6 days a week, and now he's not missing any calls.
>
> Anyway, thought you'd want to know it's actually working for tradies. Happy to jump on a quick call whenever.
>
> Cheers,
> [Your name]

### Touch 4: Break-up (Day 21)

**Email subject:** Last one — then I'll leave you alone

> Hi [Name],
>
> I've reached out a few times about our partner program. I'm going to stop here unless you say otherwise — don't want to be that annoying marketer!
>
> But if you ever want to chat about it, the offer stands. 30% recurring, no catches.
>
> Cheers,
> [Your name]

---

## 10. Partnership Tier Recommendation

For a uniform/workwear supplier, start here:

### Recommended Tier: Referral Partner

**Why:**

- They have existing client relationships but aren't in a position to "sell" tech
- They don't need to invoice or manage accounts — they just refer
- It's the lowest barrier to entry, easiest to say yes to

**What to offer as they scale:**

- Once they refer 10+ clients → upgrade to **Reseller Partner**
- They can start packaging the widget with new uniform orders (e.g., "Get 1 month free when you sign up with Sunaiva")
- That unlocks higher commission tiers (35–40%)

**If they're keen and have a big database (500+ clients):**

- Move to **Reseller Partner**
- They get a custom landing page, Co-branded collateral, priority support queue
- Could even bundle it: "Complete professional package — uniforms + AI phone answering"

---

## Quick-Reference Summary

| What you're offering | 30% recurring commission on every client referred |
|----------------------|------------------------------------------------------|
| What they do | Send us warm leads, mention us to existing clients |
| What you handle | All sales, onboarding, support, widget setup |
| Minimum commitment | None — zero |
| How they win | Passive income, stronger client relationships |
| How their clients win | Never miss a call, book more jobs, look more professional |

---

Now you've got the full playbook. Print this out, load the scripts into your phone, and start reaching out. You've got revenue to share — act like it.


Response:
# Sunaiva Partner Pitch Script: Tool & Equipment Suppliers

You're approaching businesses with established relationships with tradies. These suppliers are goldmines — they already supply the tools tradies use daily. Your job is to show them how easy it is to earn 30% recurring commission by simply mentioning Sunaiva to their existing客户base.

---

## 1. Research Checklist

Before you reach out, find out:

- **Customer volume**: How many active trade customers do they have on their database? (Even a rough number helps frame the opportunity)
- **Current marketing**: Do they send newsletters, have a loyalty program, or do regular email campaigns to customers?
- **Existing partnerships**: Who else do they work with? ( competitor tools, trade insurance, finance providers — shows they're open to partnerships)
- **Decision maker**: Who's responsible for partnerships or customer offers? (Often the owner or marketing manager)
- **Their trade connections**: Which trades dominate their customer base? (Plumbers, sparkies, chippies — helps you tailor the pitch)
- **Their tone**: Check their website and socials. Are they mates-y and laid-back, or more corporate? Match your energy.

---

## 2. Cold Email

**Subject:** 30% recurring commission — no extra work for you

Hi [Name],

Quick question — do you currently earn anything from your trade customers when they're not buying tools from you?

I'm with Sunaiva. We build AI voice assistants for tradie websites — the widget that answers calls, books jobs, and handles enquiries 24/7.

Here's the deal: you refer us to just 20 of your trade customers, and you earn **30% recurring commission** — roughly $1,180/month in passive income. Your customers get a tool that stops them missing calls. Everyone wins.

We've got partners earning $5k+/month doing precisely zero extra work. Want to chat about how it works?

Cheers,
[Your name]
Sunaiva

---

## 3. LinkedIn Message

**Under 300 characters:**

Hey [Name], saw you're connected to plenty of tradies through [Company]. Quick thought — we pay 30% recurring commission to partners who refer their trade customers to our AI voice widget. 20 referrals = ~$1,180/mo passive. Worth a 5-min chat? Let me know.

---

## 4. Phone Script (First 30 Seconds)

**If they answer:**

"Hi [Name], it's [Your name] from Sunaiva. Hope I'm catching you at a good time.

Here's why I'm calling: we've set up a partner program where trade suppliers like yourself earn 30% commission every month — for life — whenever you refer one of your trade customers to our AI voice widget.

So if you've got even 20 customers who might benefit from never missing a call again, that's about $1,180/month in recurring revenue for you, with zero ongoing effort.

Have you got 2 minutes for me to walk you through how simple it is?"

---

## 5. Value Proposition

### What's in it for them (30% recurring commission)

Every single customer they refer keeps paying Sunaiva monthly — and they keep earning 30%. It's not a one-off rebate. It's residual income. Refer 30 tradies running the Starter plan at $197/mo, and you're looking at $1,773/month forever.

### How it makes their existing offering stronger

They're already the go-to supplier for tools and equipment. By offering Sunaiva, they become the one who helped their customers solve the "I miss calls when I'm on the tools" problem. That positions them as more than a supplier — they're a business partner. It strengthens the relationship and gives them another reason for customers to stay loyal.

### Why their clients will love it

Tradies hate missing calls. Every missed call is a missed job. Sunaiva answers when they can't — books the job, takes the message, syncs with their calendar. It costs less than a part-time receptionist and works 24/7. Their clients will thank them for the recommendation.

---

## 6. Objection Handling

### Objection 1: "We already have a heap of partnerships — we don't need another one."

**Response:** "Mate, I'm not asking you to replace anything. This is purely additive. You mention us to your customers when it's relevant — during checkout, in your newsletter, whatever works for you. You earn commission on every referral that signs up. No minimums, no exclusivity. It's just another revenue stream sitting on top of what you already do."

### Objection 2: "Our tradies aren't tech-savvy — they just want to buy tools and get on with the job."

**Response:** "That's exactly why this works. They don't need to be tech-savvy. We handle the whole setup — it's a widget that embeds on their website. The tradie literally does nothing except answer the phone when we transfer the call to them. And honestly, that's the thing tradies love most — it's a 'set and forget' tool. No apps to download, no training needed. It just works."

### Objection 3: "How do I even bring this up to my customers? Feels awkward."

**Response:** "We make it easy. We give you a one-page flyer, email templates, and social posts you can copy-paste straight to your customers. Plus, if any of your customers are interested, we do the demo and onboarding — not you. You just pass them our way, we do the rest. Think of it as a valuable add-on you can mention in passing: 'Oh, by the way, if you're missing calls, check out this tool.'"

---

## 7. Commission Calculator

Show them exactly what they could earn. Use the whiteboard or your phone calculator.

| Referrals | Plan | Monthly Revenue per Widget | Your Commission (30%) | Your Monthly Earnings |
|-----------|------|---------------------------|----------------------|----------------------|
| 10 | Starter ($197) | $197 | $59.10 | $591/mo |
| 20 | Starter ($197) | $197 | $59.10 | **$1,182/mo** |
| 30 | Pro ($397) | $397 | $119.10 | $3,573/mo |
| 50 | Growth ($597) | $597 | $179.10 | **$8,955/mo** |

**Say this:** "Even if you only refer 15 customers, you're looking at $885/month. That's a new ute payment, or a decent holiday each year, for doing absolutely nothing once the referral's made."

---

## 8. Onboarding Offer

When they say yes, lock it in with this:

- **Dedicated partner manager**: One point of contact for anything they need
- **Custom referral link**: Track every lead and conversion in real-time
- **Ready-to-use marketing kit**: Email templates, social posts, one-page PDF flyer — all branded and ready to send
- **Priority support**: Their customers get fast-tracked setup if they come through a partner
- **No minimums**: Refer one customer or 100 — commission kicks in from day one
- **30-day cookie**: If someone they refer doesn't convert immediately but comes back within 30 days, you still get credited

**The ask:** Just confirm you're happy to promote Sunaiva to your customer base, and we'll get you the kit within 24 hours.

---

## 9. Follow-Up Sequence

### Touch 1: Day 1 (Email)

Send the cold email from Section 2. Wait 3–4 days.

### Touch 2: Day 4–5 (LinkedIn or SMS)

"Hey [Name], just following up on my email about the Sunaiva partner program. No pressure at all — just happy to jump on a quick call if you're curious about the numbers. Even 10 referrals makes a decent difference to your bottom line."

### Touch 3: Day 10 (Phone call)

"Hi [Name], it's [Your name] from Sunaiva. I sent you an email last week about our partner commission — just wanted to check if you had a chance to look at it? Happy to jump on a 10-minute call to walk through how simple it is. If it's not for you, no dramas — just keen to know either way."

**Tip:** After the third touch, move to "nurture" mode. Add them to a quarterly newsletter with case studies and updated earnings figures. Stay on their radar without being pushy.

---

## 10. Partnership Tier: Recommendation

**Recommended tier: Referral Partner**

For a tool/equipment supplier with an existing customer base, **Referral Partner** is the right fit:

- **Why not Reseller?** Reseller implies they price, package, and resell the product under their own brand. That's overkill for a supplier — they don't need to own the product, just benefit from recommending it.

- **Why not White-Label?** White-label is for agencies or platforms that want to rebrand Sunaiva as their own. That's not relevant here — they're a supplier, not a digital agency.

- **Why Referral works:** They refer. You sell, service, and support. They earn 30% commission for life. Simple. It matches their business model — they're used to supplying products, not reselling software.

---

## Quick-Reference Summary

| Element | Key Point |
|---------|-----------|
| **The Ask** | Refer trade customers to Sunaiva |
| **The Reward** | 30% recurring commission, forever |
| **The Effort** | Near zero — we provide everything they need |
| **The Risk** | None — no minimums, no exclusivity |
| **The Tone** | Mates, no pressure, business-first |

You're not asking for a favour. You're offering them easy money. They have the customers; you have the product. Now go get those referrals. 🔧


Response:
# Partner Pitch Script: Shopify Agencies

---

## 1. Research Checklist

Before reaching out to any Shopify agency, find out:

- **Client count**: How many active Shopify stores do they manage?
- **Service mix**: Do they currently offer marketing, SEO, or lead gen services — or only build?
- **Client industries**: Trade businesses? Ecommerce brands? Both?
- **Decision maker**: Is it the founder, a partner, or an account manager?
- **Recent wins**: Any new awards, case studies, or growth announcements?
- **Existing tools**: What apps or integrations do they commonly recommend?
- **Location**: Melbourne, Sydney, Brisbane? Helps with rapport.
- **Social presence**: Are they active on LinkedIn or Instagram? Use their content to personalise.

**Where to find this**: Their website, LinkedIn company page, recent posts, Clutch reviews, or a quick scroll of their Instagram.

---

## 2. Cold Email

**Subject**: Adding $500+/mo to your agency revenue?

Hey [Name],

Quick question — how many Shopify clients do you look after now?

I'm with Sunaiva. We build AI voice assistants for trade businesses — the widget that answers calls, books jobs, and handles enquiries 24/7 while tradies are on the tools.

Here's the pitch: we pay **30% recurring commission** on every widget you refer. That's $59–$179 per client, every month, for doing basically nothing once you introduce us.

Most of your clients are probably missing calls at night and on weekends. This fixes that — and puts money in your pocket.

Up for a 10-minute chat to see if it fits?

Cheers,
[Your name]

— 138 words

---

## 3. LinkedIn Message

**DM version (298 characters):**

Hey [Name], saw your agency just hit 50 Shopify builds — congrats 🎉 Quick idea: add a recurring revenue stream without taking on more work. We pay 30% commission every month for every trade client you refer to our AI voice widget. Can I send through a one-pager? Takes 60 secs to read.

---

## 4. Phone Script

If they answer:

> "Hey [Name], it's [your name] from Sunaiva. Hope you're having a good week. I reached out via email about our partner program — are you the right person to chat to about adding a new revenue stream for your agency?
>
> Basically, we pay you 30% recurring commission every month for any trade business clients you refer who sign up for our AI voice widget. No extra work on your end — you just make the intro, we handle everything else.
>
> Got 5 minutes to see if there's a fit?"

**Key moves**: State who you are, reference the outreach, lead with the commission, ask if they're the right person, offer a short call.

---

## 5. Value Proposition

### What's in it for them (30% recurring commission)

- **Passive income**: Get paid every month for a referral that takes 5 minutes to make
- **No support burden**: You refer — we onboard, train, and support the client
- **Scalable**: 10 clients = ~$800/mo. 30 clients = ~$2,400/mo. It adds up fast

### How it makes their existing offering stronger

- **Compliments their builds**: A client with a shiny new Shopify store still loses leads every night. Now you can offer a complete solution
- **Differentiates them**: "We don't just build your site — we help you capture every lead" is a strong pitch
- **Retains clients**: Adding value post-launch keeps them engaged and less likely to shop around

### Why their clients will love it

- **Never miss a sale**: Calls answered 24/7, even at 9pm on a Saturday
- **Book jobs while sleeping**: Calendar integration means bookings happen on autopilot
- **Cheaper than a receptionist**: $197/mo vs $3,000+/month for part-time staff
- **Sounds professional**: Custom voice, not a robot

---

## 6. Objection Handling

### Objection 1: "We already recommend apps for our clients"

**Response**:
> "That's fair — you probably recommend a stack of tools already. But this is different. Most apps your clients use are for backend stuff. Our widget actually answers the phone and talks to their customers. It's the difference between having a website and having a salesperson working 24/7.
>
> And here's the thing — we're not asking you to support it. You refer, we handle everything. You just get paid."

### Objection 2: "My clients aren't tradies — they're ecommerce brands"

**Response**:
> "Got it. So who's your ideal client? If they're ecommerce, this might not be the right fit right now — but honestly, a lot of Shopify agencies are starting to work with trade businesses who sell online (equipment suppliers, irrigation companies, trade merch stores).
>
> Even if only 20% of your client base is trade-adjacent, that's still worth a conversation. And if your clients ever pivot into trade, we're the first call you make."

### Objection 3: "I don't want to sell something I can't support"

**Response**:
> "Completely understand. You're not selling it — you're referring it. Think of it like recommending a plumber to a client with a leaky tap. You don't fix the tap, but you get the trust points for pointing them in the right direction.
>
> We onboard, train, and support every client. Your only job is the intro. If it goes well, you get paid. If it doesn't, no skin off your back."

---

## 7. Commission Calculator

Here's what Shopify agencies can earn. Use this as a visual in your pitch:

| Clients Referred | Plan Mix | Monthly Commission | Annual Revenue |
|---|---|---|---|
| 10 | 70% Starter, 30% Pro | $641/mo | **$7,692/yr** |
| 20 | 50% Starter, 30% Pro, 20% Growth | $1,182/mo | **$14,184/yr** |
| 50 | Even split across all tiers | $2,955/mo | **$35,460/yr** |

**Assumptions**: Starter $197/mo, Pro $397/mo, Growth $597/mo. You take 30%.

**Script line**:
> "If even half your clients are trade-adjacent and you refer just 10 of them, you're looking at $640/mo in passive income. That's an extra tradie on your payroll — except you don't have to manage them."

---

## 8. Onboarding Offer

When they sign up as a partner, here's what they get:

- **Partner dashboard access**: Track referrals, commissions, and client status in real-time
- **Demo account**: Full access to the widget so they can hear it in action and show clients
- **One-pager & sales assets**: Branded PDF they can send to clients
- **5-minute training call**: How to spot the opportunity and make the intro
- **Priority support**: Direct line to our team if any questions come up
- **No minimums**: Refer one client or 50 — commission kicks in from day one

**For their first referred client**:
- We'll waive the setup fee (normally $297)
- We'll give them a free month on us
- We'll personally handle the onboarding call so they see how smooth it is

---

## 9. Follow-Up Sequence

### Touch 1: Email (Day 1)

Send the cold email from Section 2.

### Touch 2: LinkedIn Connection + Message (Day 3)

Connect with a short note:
> "Hey [Name], just connected — saw your profile after emailing about the Sunaiva partner program. No pressure, just happy to chat if you're curious."

### Touch 3: Email + Value Add (Day 7)

> "Hi [Name],
>
> Just following up on my last email. I know you're busy shipping builds, so here's a quick number for you:
>
> Refer 15 clients at $197–$397/mo = ~$800/mo recurring. That's a decent beer fund 🍻
>
> If it's not a fit, no worries — just let me know and I'll stop nagging. But if you're curious, I'm free this Thursday or Friday for 10 minutes.
>
> Cheers,
> [Your name]"

### Touch 4: Break (Day 14)

If no response, move to nurture list. Re-engage in 4–6 weeks with a new angle (e.g., case study, new feature release).

---

## 10. Partnership Tier

**Recommended tier: Reseller**

| Tier | Commitment | Commission | Best For |
|---|---|---|---|
| Referral | Intro only | 20% | Agencies with few trade clients |
| **Reseller** | **Actively pitch + intro** | **30%** | **Shopify agencies with trade clients or adjacent markets** |
| White-Label | Full branding + pricing control | 40%+ | Agencies wanting to own the product |

**Why Reseller fits a Shopify agency**:

- They don't need to rebrand or own the product
- 30% is strong enough to move the needle without requiring a sales team
- It complements their existing builds — they're already talking to clients about their online presence
- Low barrier to entry, high upside

**When to pitch White-Label**: If they have 50+ active trade clients and want to offer "our agency's AI receptionist" as a proprietary service.

---

## Quick-Reference: The Pitch in 30 Seconds

If you only remember one thing, use this:

> "We pay Shopify agencies 30% recurring commission every month for every trade client they refer to our AI voice widget. They get a widget that answers their calls and books jobs 24/7. You get paid $60–$180 per client, every month, for a 5-minute intro. No support, no maintenance — just passive income."

---

*Want me to adapt this for a different agency type (e.g., WordPress/WooCommerce, HubSpot partner, tradie-focused agency)? Happy to tweak the angle.*


Partner pitch: WordPress theme developer

Response:
# Partner Pitch Script: WordPress Theme Developer for Trade Businesses

---

## 1. Research Checklist

Before reaching out, find out:

- **Client count**: How many active trade businesses use their themes? (Even an estimate helps frame the opportunity)
- **Pricing model**: Do they charge one-off fees or annual subscriptions? (Affects how you position recurring commission)
- **Existing partnerships**: What plugins/services do they currently recommend or bundle? (Avoid duplicating, look for gaps)
- **Geographic focus**: Australian market only, or do they serve tradies globally? (Useful for positioning)
- **Audience reach**: Newsletter subscriber count, social media following, or theme sales volume (helps calculate their potential)
- **Communication style**: Check their website copy, emails, and socials. Are they blokey and practical, or more corporate? (Match your tone)
- **Contact decision-maker**: Find out who handles business development or partnerships

---

## 2. Cold Email

**Subject Line:** Add $500+/month to your theme revenue — zero extra work

Hey [First Name],

Love what you're doing with [Theme Company]. Your themes actually speak tradie — not that corporate WordPress wank that makes sparkies and plumbers feel like they need a degree to update their site.

Here's the thing: every client who buys your theme has the same problem. They miss calls while on the tools. Some tradie answers the phone at 11pm, some don't answer at all. Either way, they're leaving money on the table.

I've built an AI voice widget that answers calls, books jobs, and handles enquiries 24/7 — embedded straight into their website. It's $197-$597/month, and I'm offering theme partners 30% recurring commission.

With your client base, that's potentially $1,000-2,000/month in passive income. And your clients get a killer add-on that makes their site actually useful.

Got 10 minutes to chat?

Cheers,
[Your Name]
Sunaiva

---

## 3. LinkedIn Message

**Under 300 characters:**

Hey [Name], saw your themes for tradies — solid work. We've got an AI voice widget that fits your clients perfectly (never miss a call, books jobs while they're on the tools). 30% commission for partners. Keen to chat? Cheers, [Your name]

---

## 4. Phone Script — First 30 Seconds

> **If they answer:**
>
> "Hey [Name], it's [Your Name] from Sunaiva. Hope you're good. I reached out over email — no stress if now's not a good time.
>
> Quick gist: we build AI voice assistants for tradie websites. The widget answers calls, books jobs, the whole deal. I'm looking at partnering with theme developers like yourself because your clients are exactly who this is built for.
>
> I've got a 30% recurring commission offer — so every client you refer, you get paid every month as long as they stay on. Would be keen to show you how it works and see if it's a fit. You got 10 minutes?"

> **If voicemail:**
>
> "Hey [Name], it's [Your Name] from Sunaiva. Quick message — we've got an AI voice widget for tradie websites, 30% recurring commission for partners. Give me a shout if you're keen to chat. Cheers."

---

## 5. Value Proposition

### What's in it for them (30% recurring commission)

- **Passive income stream**: They earn 30% of every widget fee, every month, for as long as the client stays on. Do the maths — 30 clients on Starter plan = $1,770/month in recurring revenue, for zero ongoing work.
- **No extra development**: They don't need to build anything. Just recommend a tool that already works.
- **Gets paid to solve a problem**: Their clients are literally losing jobs because they can't answer the phone. This fixes that.

### How it makes their existing offering stronger

- **Complete package**: Themes = pretty site. Sunaiva = functional site that actually makes money. Together, they've got a solution that delivers results, not just a pretty face.
- **Differentiates them**: Most WordPress theme shops are interchangeable. Being the one that recommends a tool that books jobs? That's a different conversation at sales time.
- **Retains clients**: When their clients make more money, they keep their sites running, renew their themes, and refer others. Happy clients = fewer support tickets.

### Why their clients (tradies) will love it

- **Never miss a call again**: Tradie on a roof? Widget answers. Tradie elbow-deep in a pipe? Widget books the job. No more "sorry, missed your call" texts at 9pm.
- **Book jobs while you sleep**: Enquiries come in at 2am from homeowners. Widget Qualifies them, books appointments, sends confirmations. Morning tradie wakes up to a calendar full of jobs.
- **Cheaper than a receptionist**: Starts at $197/mo. That's less than half a day's labour. Most tradies spend way more than that on ad-hoc admin.
- **Sounds like a real person**: Not a robotic IVR menu. It uses natural voice AI. Callers don't know it's not a real receptionist.

---

## 6. Objection Handling

### Objection 1: "My clients don't need this / they're too small"

> "I thought the same thing initially. But here's what I've found — it's actually the small guys who need it most. The one-man bands. They're on the tools all day, can't answer the phone, and either miss jobs or get home shattered and have to spend hours doing admin.
>
> This widget does the admin for them. Books the job, takes the deposit, syncs with their calendar. For $197/mo, it's cheaper than paying someone to answer the phone for 3 hours a week. And it works 24/7.
>
> Most theme customers aren't big enough for a receptionist. But they're big enough to need one. That's the gap this fills."

### Objection 2: "I already have partnerships / don't want to add more"

> "Fully get it — too many partnerships means nothing gets promoted. But here's why this one's different:
>
> First, it's recurring revenue. Most plugin partnerships are one-off affiliate payments. This pays you every month for as long as they stay a client. That's a completely different financial model.
>
> Second, it's not another plugin for you to support. We handle all the setup, onboarding, and support. You just make the intro.
>
> If it's not the right fit, no dramas — but it's worth a 10-minute look to see the numbers."

### Objection 3: "My themes already have booking forms / contact pages"

> "That's fair — most themes have a contact form. But here's the gap: a contact form doesn't answer the phone. And tradies get calls, not form submissions. Homeowners call when they've got a leaking pipe at 7pm. They don't fill out a form.
>
> Our widget is voice-first. It picks up, has a real conversation, qualifies the job, and books it. It's not a replacement for their site — it's the missing piece that makes their site actually convert visitors into paid jobs.
>
> Your themes make them look professional. Ours makes them money. Different value, same customer."

---

## 7. Commission Calculator

Use this in your conversation or send as a follow-up:

| Clients on Sunaiva | Starter ($197/mo) | Pro ($397/mo) | Growth ($597/mo) | Your Monthly Commission (30%) |
|---|---|---|---|---|
| 10 clients | $1,970 | $3,970 | $5,970 | $591 – $1,791 |
| 20 clients | $3,940 | $7,940 | $11,940 | $1,182 – $3,582 |
| 50 clients | $9,850 | $19,850 | $29,850 | $2,955 – $8,955 |
| 100 clients | $19,700 | $39,700 | $59,700 | $5,910 – $17,910 |

**Realistic scenario for a mid-size theme developer:**

- 40 active clients in the tradie space
- Even if only 15% (6 clients) adopt Sunaiva at Pro level ($397/mo)
- Your commission: 6 × $397 × 30% = **$714.60/month passive income**
- Do the maths for 20 or 30 clients. It adds up fast.

---

## 8. Onboarding Offer

When they sign up as a partner, offer:

- **Free demo account**: Full access to the widget so they can test it themselves and see how it works
- **Partner portal access**: Real-time tracking of their referrals, commissions, and client activity
- **Setup support**: We'll handle onboarding calls with their clients — no hand-holding required from them
- **Marketing assets**: Copy-and-paste email templates, social posts, and landing page snippets they can use in their newsletters
- **Co-branded landing page**: If they're on the Reseller tier, a custom page with their branding that they can send clients to
- **Priority support**: Direct line to our team for any partner questions

**No upfront cost. No minimums. Just a partner link and commission.**

---

## 9. Follow-Up Sequence

### Touch 1 — Email (Day 1)
Send the cold email from Section 2. Include the commission calculator in the follow-up if they open but don't reply.

### Touch 2 — LinkedIn DM (Day 4)
> "Hey [Name], just following up on my email. No stress if it's not relevant, but if you're curious about the numbers, happy to jump on a quick 15-min call. Cheers"

### Touch 3 — Phone Call (Day 7–10)
- Call during business hours (Tue–Thu, 10am–3pm usually best)
- If no answer, leave a voicemail
- If they say "not interested", ask: "Quick question — is it the product, the timing, or do you already have something similar? Just so I'm not wasting your time in future."
- If they say "send me more info", ask: "What specific info would help? Happy to tailor it."

### Touch 4 — Break (Day 30)
If no response after 3 touches, add them to a light-touch nurture list (quarterly update on new features or case studies). Don't burn the bridge.

---

## 10. Partnership Tier Recommendation

**Recommended Tier: Reseller**

For a WordPress theme developer with an established tradie client base, **Reseller** is the sweet spot. Here's why:

| Tier | What They Get | Why It Fits This Partner |
|---|---|---|
| **Referral** | Partner link + commission | Good for testing, but leaves money on the table |
| **Reseller** | Custom pricing, white-label options, priority support | They can bundle the widget into their theme packages or offer it as a "recommended add-on" with their branding |
| **White-Label** | Full rebrand, API access, dedicated account manager | Overkill for a theme developer — they'd need a sales team to justify it |

**Reseller tier gives them:**
- Ability to set their own pricing (markup opportunity)
- Custom landing page with their branding
- Client management dashboard
- Priority onboarding for their referrals

**Alternative:** If they're just starting out and want to test the waters, Referral is fine to begin with. Upgrade to Reseller once they hit 5+ active referrals.

---

## Quick Summary

- **Approach**: Email first, LinkedIn follow-up, then phone
- **Hook**: Recurring revenue + makes their clients more successful
- **Numbers**: 30% commission, $197–597/mo per client, $500–2,000/mo potential for most theme shops
- **Tone**: Blokey, practical, no fluff. Speak like a tradie's mate.
- **Close**: Get them on a 10-min demo call. Show, don't tell.

You've got a product that solves a real problem for their clients and puts money in their pocket. You're not asking for a favour — you're offering a revenue stream. Own that.


Response:
# Sunaiva Partner Pitch Playbook

## Targeting: Trade Business Podcast Hosts

---

## 1. Research Checklist

Before reaching out, gather this intel:

- **Podcast name and audience size** (listen count per episode, subscriber numbers)
- **Average episode downloads** — this determines their earning potential
- **Host background** — tradie themselves? Former builder? Marketing guru?
- **What topics they cover** — do they focus on business growth, tradie life, tools, or mix it up?
- **Existing sponsor types** — are they doing product plugs, or mainly interview shows?
- **Monetisation model** — sponsorships, Patreon, courses, merch?
- **Recent episodes** — what's top of mind for their audience right now?
- **Social following** — Instagram, YouTube, email list size
- **Whether they've mentioned missed calls, receptionist issues, or booking headaches** — that'll be your in

**Where to find this:** Apple Podcasts/Spotify description, website "Work With Us" page, recent Spotify for Podcasters data, LinkedIn profile, Instagram bio.

---

## 2. Cold Email

**Subject line:** Easy $1,180/mo for every trade biz you refer

Hi [Name],

Big fan of [Podcast Name] — listened to your ep on [recent topic] and loved the [specific takeaway].

Here's the deal: I run partner ops at Sunaiva. We build AI voice widgets that answer calls and book jobs for tradies. 24/7. Never miss a lead.

I'm looking for podcast hosts in the trade space who've got loyal listeners who'd actually benefit from this. For every client you refer, we're paying 30% recurring — so if 20 of your listeners sign up at our $197 plan, that's $1,182/month in your pocket. Forever.

No upfront work. We handle the sales, you just drop links in your show notes or mention it when someone calls you out for help.

 Keen to chat about it?

Cheers,
[Your name]
Sunaiva

---

## 3. LinkedIn Message

**Character count: under 300**

Hey [Name], love what you're doing with [Podcast Name] — really solid content for tradies out here.

Quick proposition: we've got a 30% recurring commission for podcasters who refer trade business owners our way. Average listener base of ~5k gets around $600-1,200/mo passive if 10-15 people sign up.

No selling required on your end — just a mention or link in your show notes. We handle everything else.

Worth a 5-min chat? Keen to show you the numbers.

---

## 4. Phone Script — First 30 Seconds

"Hi [Name], it's [your name] from Sunaiva. Hope you're good.

I reached out over email about our partner program — the 30% commission thing for podcast hosts in the trade space. I know you're probably busy, so I'll be quick:

We've got an AI voice assistant that answers calls and books jobs for plumbers, sparkies, painters — basically any tradie running a business. Your listeners are exactly who this is built for.

So here's the opportunity: every listener who signs up, you get 30% of their monthly fee for as long as they stay. No overhead, no support headaches — we handle all of it.

I can show you the math in two minutes if you've got time now, or I can send through some docs and we can catch up later in the week?"

---

## 5. Value Proposition

### What's In It For Them

**30% recurring commission** — For the life of every client. This is real passive income, not a one-off affiliate payout. If they refer 30 clients on the Starter plan ($197/mo), that's **$1,773/month** indefinitely.

Sunaiva covers:

- All client support
- Widget setup and installation
- Ongoing tech maintenance
- Billing and invoicing

The host just provides the introduction.

### How It Makes Their Existing Offering Stronger

- **More value per episode** — they're not just giving advice; they're connecting listeners to tools that actually solve a real pain point (missing calls, losing jobs to voicemail)
- **Gives them something to monetise beyond sponsorships** — this is recurring revenue that doesn't require them to record ad reads
- **Positions them as the "go-to person"** for trade business growth — they're not just entertainment; they're a profit centre for their audience
- **Strengthens listener loyalty** — recommending a tool that genuinely helps (not some dodgy course) builds trust

### Why Their Clients Will Love It

- **Never miss another job** — their AI answers every call, even at 7pm on a Saturday
- **Books the job while they're on the tools** — no more "I'll call you back" and never calling back
- **Costs less than a part-time receptionist** — starting at $197/mo vs $3-4k/month for admin staff
- **No training required** — we set it up, they just answer the phone when the widget books a job

---

## 6. Objection Handling

### Objection 1: "I don't want to recommend something that might stuff up for my listeners"

**Response:**
"100% fair — your reputation matters. That's why we support every client personally from setup right through. If there's an issue, it's our problem, not yours or the tradie's. We're not some faceless tech company — we've got real people answering support calls. Your listeners won't even know you're involved; we keep your name clean."

### Objection 2: "My audience is mostly [different trade] / [different stage]"

**Response:**
"Could be. What I'm seeing across the board is that any tradie with a phone number and a desire to book more work is a fit. Even for new tradies starting out — missing their first few calls is the quickest way to kill momentum. The widget pays for itself after one extra job a month. Happy to send you a breakdown by plan so you can see who fits where, and we can always start with the basics and expand as your audience grows."

### Objection 3: "I already promote other tools/services — why add more?"

**Response:**
"Look, I get it — you've got your ecosystem. This is different because it's recurring revenue for you, not a one-off affiliate fee. Most tools you recommend, you get paid once. With this, if a tradie signs up today and stays for three years, you're earning every month. And honestly, it's not a competition — it's another string to your bow. The more value you provide, the more your audience trusts you, the more they stick around. This is just another way to help them win."

---

## 7. Commission Calculator

### The Math (Use This With Them)

| Clients Referred | Plan | Monthly Recurring | Your Commission (30%) |
|------------------|------|-------------------|----------------------|
| 10 | Starter ($197) | $1,970 | **$591/mo** |
| 10 | Pro ($397) | $3,970 | **$1,191/mo** |
| 20 | Starter ($197) | $3,940 | **$1,182/mo** |
| 20 | Pro ($397) | $7,940 | **$2,382/mo** |
| 30 | Growth ($597) | $17,910 | **$5,373/mo** |

**Conservative scenario:** If they mention it once in an episode and get just 5 clients on the Starter plan → **$295.50/month** passive income.

**Realistic scenario:** Regular mentions, 15 clients on Pro plan → **$1,786.50/month** passive income.

**Optimistic scenario:** Dedicated episode or webinar, 30 clients across plans → **$3,000+/month** passive income.

### The Pitch Language

"Here's the thing — your listeners trust you. When you recommend a tool that actually works, they sign up. This isn't a gimmick; it's a real solution to a real problem every tradie has. So let's say you get 20 people on the Starter plan. That's $1,182 a month for doing basically nothing once you've made the intro. Over a year, that's over $14,000. Not bad for a few mentions in your show notes."

---

## 8. Onboarding Offer

When they say yes, here's what you give them **free**:

- **Dedicated partner account manager** — single point of contact, not a generic support inbox
- **Custom affiliate link with tracking** — so you can see exactly which mentions convert
- **Pre-made creative assets** — swipe copy for Instagram stories, audio ad spots you can use as-is, graphics for show notes
- **Demo account access** — so they can test the widget themselves and speak authentically about how it works
- **One 30-min training call** — we'll walk them through the product, the pitch, and answer any questions
- **Early access to new features** — makes them feel special, gives them content to talk about
- **No minimum referrals** — sign up one person, you start earning immediately

---

## 9. Follow-Up Sequence

### Touch 1 — Day 0: Initial Email (Sent)

- Deliver the cold email (above)
- Include a Loom video (30-60 sec) of you walking through the product — adds a human touch, increases reply rate by 40%+
- **Expect reply rate:** 15-25%

### Touch 2 — Day 4: Follow-Up Email

**Subject:** Quick question

"Hey [Name],

Just following up on my last email re: the Sunaiva partner thing.

I know you're probably flat out — but genuinely curious if this hits for your audience? Happy to jump on a 15-min call and show you the numbers.

No pressure either way.

Cheers,
[Your name]"

### Touch 3 — Day 11: Break-Up Email

**Subject:** No worries — here's my number if you ever want to chat

"Hey [Name],

Haven't heard back so I'm assuming this isn't the right fit right now — no dramas.

If things change or you want to test it with a few listeners, just reply to this or call me on [phone number].

Cheers,
[Your name]"

### If They Go Silent After Showing Interest

- Day 3: "Hey — just flagging this is still on the table. What would help you move forward?"
- Day 10: "Hi [Name], totally understand this might need to marinate. Happy to send through some docs for you to review at your own pace."
- Day 21: "Hey [Name], checking in one last time. If this isn't the right time, I'll leave you alone — but if you want to test it with just 2-3 listeners to see how it goes, I'm here."

---

## 10. Partnership Tier Recommendation

### For Podcast Hosts: **Referral Partner** (Start Here)

This is the right tier because:

- **Lowest barrier to entry** — they can start earning immediately without any formal agreement
- **No sales obligations** — just mention it in content; we handle the rest
- **30% commission is the same as higher tiers** — they get the full rate from day one
- **Easy to upgrade later** — if they want to do a dedicated episode or webinar, we can add more support

### When to Upgrade Them

- If they're actively promoting it and getting 10+ clients/month → move to **Reseller** for deeper integration (custom pricing, co-branded materials)
- If they want to white-label it and sell it as their own product → move to **White-Label** (requires minimum volume commitment)

**Starting with Referral keeps it simple, gets them earning fast, and proves the model before asking for more.**

---

## Quick-Reference Summary

| Element | Details |
|---------|---------|
| **Who** | Podcast hosts for tradies |
| **What they're earning** | 30% recurring for life of client |
| **How they earn it** | Mentions in episodes, show notes, social posts |
| **What's required** | Basically nothing — we handle sales + support |
| **What's in it for listeners** | Never miss a call, book more jobs, 24/7 availability |
| **Commission example** | 20 clients × $197 = $1,182/mo passive |
| **Onboarding** | Free setup, training, creative assets, account manager |

---

*Ready to pitch. Remember: you're offering them revenue, not asking for a favour. They have an audience that needs this — you're just making it easy for everyone to win.*


Response:
# Partner Pitch Script: YouTube Content Creator for Tradies

---

## 1. Research Checklist

Before reaching out, gather this intel:

- **Channel name & handle** — Find their main YouTube channel
- **Subscriber count** — Get a sense of their reach (even 5K-10K subs is viable)
- **Content pillars** — What topics do they cover? (DIY tutorials, trade business tips, tool reviews, jobsite hacks)
- **Target trade niche** — Plumbers, sparkies, chippies, HVAC, landscapers?
- **Audience location** — Metro Sydney/Melbourne? Regional? National?
- **Current monetisation** — Do they have sponsors, merch, courses, consulting?
- **Email or business contact** — Check YouTube "About" tab, their website, or search Hunter/Apollo
- **Recent video performance** — Note any videos about running a trade business (high engagement = hot lead)
- **Existing tech/sponsor partnerships** — What brands sponsor them? (Shows openness to partnerships)

---

## 2. Cold Email

**Subject: Quick question about your tradie audience**

Hi [Name],

Love your channel — your [specific video topic] really hit home for tradies doing it tough right now.

I'm with Sunaiva. We build AI voice assistants for trade businesses — basically a receptionist that never sleeps, answers calls 24/7, and books jobs automatically. Think "never miss a call while you're on the tools."

Here's why I'm reaching out: tradies watching your content are likely running their own show. Many are drowning in missed calls. Our widget solves that in a way that's actually affordable (starts at $197/mo — cheaper than a part-time receptionist).

I'm offering a 30% recurring commission if you connect us with tradies who could use it. No selling required on your end — just a mention or a link, and we handle everything else.

Interested in a quick 10-minute chat to see if it fits?

Cheers,
[Your name]
Sunaiva

---

## 3. LinkedIn Message

**Character count: 297**

Hey [Name], big fan of your YouTube channel — your content on [specific topic] is exactly what tradies need to hear.

Quick thing: I run partnerships at Sunaiva (AI voice widget for trade businesses — answers calls, books jobs, works 24/7). Looking for creators who already speak to tradies.

30% recurring commission for any referrals. You'd be pointing your audience at a tool that actually solves a real problem for them.

Worth a 10-min chat to see if it lines up with what you're doing?

Cheers,
[Your name]

---

## 4. Phone Script — First 30 Seconds

> **If they answer:**

"G'day [Name], it's [your name] from Sunaiva. Quick question — do you have 60 seconds?

I reached out via email a couple of days ago about a partnership opportunity. Basically, we built an AI receptionist for tradie businesses — it answers calls, books jobs, the whole deal. Your audience of tradies is a perfect fit, and I'm offering 30% commission on any referrals that convert.

I know you're busy creating content, so I wanted to see if this is something worth a 10-minute chat about? No pressure either way."

> **If they ask what Sunaiva is:**

"We're an Australian AI company. Our product is a voice widget that sits on a tradie's website and answers calls like a real receptionist — 24/7, books jobs into their calendar, handles enquiries. It's a game-changer for tradies who are constantly missing calls on the tools."

> **If they say they're not interested:**

"No worries at all, mate. If that changes or you know any other tradie-focused creators who might be a better fit, I'd really appreciate the intro. Cheers."

---

## 5. Value Proposition

### What's in it for them (30% recurring commission)

You're offering **passive income that compounds**. For every tradie client they refer:

- **Starter widget ($197/mo)** = $59.10/month per client
- **Pro widget ($397/mo)** = $119.10/month per client
- **Growth widget ($597/mo)** = $179.10/month per client

If just 15 of their viewers sign up on Starter, that's **$886.50/month** in recurring income — for doing essentially nothing after the initial mention.

### How it makes their existing offering stronger

Their content already helps tradies *learn* how to run better businesses. Sunaiva helps them *operate* better. Adding this to their ecosystem positions them as:

- More than just a content creator — a **resource that actually solves problems**
- Someone who sends their audience tools that **work in the real world**, not just theory
- An added value layer if they do any coaching, courses, or community

It reinforces their authority: *"I don't just tell you how to run a tradie business — I point you to tools that actually help."*

### Why their clients (tradies) will love it

- **Never miss a job again** — Call comes in at 7pm on a Sunday? Widget answers, takes the details, books it.
- **Cheaper than a receptionist** — Starts at $197/mo vs $2,500+/month for part-time admin
- **Actually works** — It's not a chatbot; it's a real voice AI that handles complex enquiries
- **Set and forget** — No training, no management, no holidays

Most tradies in their audience are **solely or partly reliant on phone enquiries**. Missing a call = missing money. This tool fixes that pain directly.

---

## 6. Objection Handling

### Objection 1: "I don't want to sell to my audience — I just want to create content."

**Response:**
"I totally get that. You're not 'selling' here — you're pointing your audience at a tool that genuinely solves a problem they already have. Most tradies watching your videos are losing money every week from missed calls. You're doing them a favour by mentioning something that actually helps.

There's no pressure to do hard sales. A simple 'hey, if you're running your own trade business and missing calls, check out this tool' in a video description or a pinned comment is more than enough. We handle the rest."

---

### Objection 2: "My audience is mostly DIYers and homeowners, not actual tradies."

**Response:**
"That's fair — if your audience is 90% homeowners, this might not be the right fit. But I'd double-check your analytics. What I've found with other creators in this space is that a solid chunk of their audience are actually tradies running their own one-person or small-team operation. They watch your content because they need the business tips.

If even 10-15% of your views are tradies running their own show, that's thousands of people who could use this. And honestly, the ones who are serious about their business will thank you for pointing them to it."

---

### Objection 3: "I don't know anything about tech or AI — I can't sell something I don't understand."

**Response:**
"You don't need to understand the tech — honestly, neither do most of our clients. That's the point. It's a plug-and-play widget. You don't need to be a tech expert to recommend something that works.

Here's what I'd do: I'd send you a demo link so you can see it in action. It's literally a 2-minute test. Once you hear it answer calls like a real receptionist, you'll see why it's such an easy sell. You don't need to explain how the AI works — just tell your audience it answers their phone and books jobs. That's it."

---

### Objection 4: "My channel is too small to be worth your time."

**Response:**
"Look, we don't need a million subscribers. Even a channel with 5,000 engaged subscribers in the tradie space is valuable — because those people are actually paying attention to what you say. One well-placed mention to the right audience is worth more than a百万-view video that goes nowhere.

We've got partners with 8K, 12K subscribers who are earning $500-800/month from this. It's not about subscriber count — it's about the right audience. And your audience sounds like exactly the right fit."

---

## 7. Commission Calculator

Use this as a visual in your pitch (show them the math):

| **Clients Referred** | **Starter ($197)** | **Pro ($397)** | **Growth ($597)** |
|----------------------|-------------------|----------------|-------------------|
| 5 clients            | $295/mo           | $595/mo        | $895/mo           |
| 10 clients           | $591/mo           | $1,191/mo      | $1,791/mo         |
| 15 clients           | $886/mo           | $1,786/mo      | $2,686/mo         |
| 20 clients           | $1,182/mo         | $2,382/mo      | $3,582/mo         |
| 30 clients           | $1,773/mo         | $3,573/mo      | $5,373/mo         |

**Sample scenario you can walk them through:**
"Let's say you mention this in a video about common mistakes tradies make with their business. Even if 50 people check it out and just 5 of them sign up on Starter — that's $295/month in passive income for you. And if even a couple of those upgrade to Pro later, it goes up from there."

**Real talk:**
"You don't need to convert everyone. Even one or two clients a month makes this worth your while. And the beauty is — it compounds. Every client you refer keeps paying as long as they stay with us."

---

## 8. Onboarding Offer

Here's what you provide when they sign on:

1. **Demo account** — Full access to test the widget themselves so they can speak authentically about it
2. **Custom referral link** — Trackable link or promo code so every conversion is attributed to them
3. **One-page pitch document** — Simple summary they can paste into video descriptions, blog posts, or emails
4. **Video script snippet** — A 30-second read they can drop into any video if they want to mention it verbally
5. **Dedicated support** — Direct contact with your team for any questions (no going through generic support)
6. **Launch assets** — If they want to do a proper feature, we'll provide b-roll, screenshots, and talking points
7. **Zero upfront cost** — They don't pay a cent. They only earn when they refer paying clients

**The ask from them:**
Basically, just a mention. Video description link, a pinned comment, or a dedicated video — whatever fits their content style. We'll handle the sales conversation, onboarding, and support.

---

## 9. Follow-Up Sequence

### Touch 1 — Initial outreach (Email + LinkedIn)

**When:** Day 0
**Content:** Cold email from Section 2 / LinkedIn message from Section 3

---

### Touch 2 — Follow-up with value add

**When:** Day 4-5
**Content:**

> **Subject:** Tradies + AI = game changer
>
> Hi [Name],
>
> Just following up on my last msg — no stress if this isn't for you.
>
> Quick context: we had a tradie YouTuber partner sign up last month. In his first week he got 3 referrals from a single video about invoicing. Not huge numbers, but that's $177/mo recurring from one video.
>
> If your audience is tradies running their own show, this is a genuine problem-solver. Anyway, just wanted to keep it on your radar.
>
> Cheers,
> [Your name]

---

### Touch 3 — Social proof + soft close

**When:** Day 10-12
**Content:**

> **Subject:** Quick question
>
> Hey [Name],
>
> I'll stop bugging you after this one, I promise.
>
> Just wanted to ask — is this something you want to try or not? I won't take it personally either way. Just helps me know whether to keep you in the loop for future stuff or not.
>
> Either way, best of luck with the channel — your [specific video] was quality.
>
> Cheers,
> [Your name]

---

**Alternative for high-engagement targets:**
If they've liked or commented on your LinkedIn, pivot to a softer approach:

> "Hey — noticed you engaged with my post about AI for tradies. If you're curious about the partner thing, happy to jump on a quick call. No pressure either way."

---

## 10. Partnership Tier Recommendation

For a YouTube content creator, the recommended tier is **Referral Partner** initially, with a clear path to **Reseller** if it performs.

### Referral Partner

- **What they do:** Share our widget with their audience via video mentions, descriptions, or posts
- **Commission:** 30% recurring
- **Commitment:** Low — just a mention when it fits their content
- **Support:** Demo access, assets, tracking link
- **Best for:** Creators who want to test the waters without much effort

### When to upgrade to Reseller

- If they refer 10+ paying clients in the first 3 months
- If they want to do dedicated content (reviews, demos, tutorials)
- If they want to bundle it with their own offerings (e.g., a "business tools for tradies" package)

**Reseller benefits:**

- Higher commission (up to 40%)
- Priority support
- White-label options down the track if they want to rebrand it for their own audience

### White-Label (not recommended initially)

- Too much overhead for a content creator
- Requires dedicated sales/support infrastructure
- Only relevant if they have a trade-focused agency or platform

---

## Summary: Partner Pitch at a Glance

| **Element** | **Key Point** |
|-------------|---------------|
| **Who** | YouTube creators making content for tradies |
| **What** | AI voice widget for trade businesses (24/7 receptionist) |
| **Why now** | Tradies are missing calls = losing money; this solves it directly |
| **Commission** | 30% recurring (passive, compounds over time) |
| **Effort required** | Low — just a mention or link |
| **Onboarding** | Free demo, assets, script snippets, dedicated support |
| **Tier** | Start with Referral; upgrade to Reseller if it takes off |

---

**Final note:** The key to this pitch is positioning. You're not asking for a favour — you're offering them a revenue stream that costs them nothing to try and fits naturally with what they're already doing. Their audience trusts them. You're giving them a tool that actually helps those people. That's a win-win.


Response:
# Complete Partner Pitch Script: Xero/MYOB Accountants for Trades

Target Partner: Cloud accountants servicing Australian trade businesses

---

## 1. Research Checklist

Before reaching out, find these 5 things:

- **Client base size**: How many tradie clients do they service? (Look for "we service 150+ tradies" on their website)
- **Their tech stack**: Are they Xero Partners, MYOB Advisors, or both? Any other partner certifications?
- **Their service offering**: Do they do bookkeeping only, or also business advisory, BAS agents, CFO services?
- **Recent content**: Have they posted about AI, automation, or helping tradies save time recently?
- **Location**: Which Australian city/region? Helps tailor the approach.

**Where to find this:**

- Their website "Our Clients" or "Industries We Serve" pages
- LinkedIn profile (headline, posts, company page)
- Xero/MYOB partner directory listings
- Recent blog posts or newsletters

---

## 2. Cold Email

**Subject:** Adding voice AI to your tradie clients' toolkit?

Hi [Name],

Quick question — how many of your tradie clients miss calls because they're on the tools?

I run partner development at Sunaiva. We build AI voice widgets that answer calls, book jobs, and handle enquiries 24/7 — embedded directly on trade business websites.

The reason I'm reaching out: your clients already trust you for their business advice. A widget that never misses a call and books jobs while they're working? That's the kind of thing they'd expect YOU to tell them about.

We're offering web agencies and business advisors 30% recurring commission for every client they refer. No setup work on your end — we handle everything.

Got 5 minutes to chat about it?

Cheers,
[Your name]
[Phone number]

---

## 3. LinkedIn Message

**DM version (298 characters):**

Hey [Name], saw you're a Xero partner working with tradies — love the niche. Quick thought: your clients are probably missing calls daily while on jobs. We've built an AI voice receptionist that answers calls, books jobs, and works 24/7. 30% commission for referrals. Happy to show you how it works — no hassle for you. Keen to chat?

---

## 4. Phone Script

**First 30 seconds:**

"Hi [Name], it's [your name] from Sunaiva. I know you're busy so I'll be quick — I'm reaching out because you've got a bunch of tradie clients through your bookkeeping and advisory work, right?

Here's the thing: most tradies miss 30-40% of their calls because they're on the tools. We're offering partners 30% recurring commission to introduce their clients to our AI voice widget — it answers calls, books jobs, works 24/7. Your clients get a better service, you get passive income.

Have you got 2 minutes for me to explain how it works?"

---

## 5. Value Proposition

### What's in it for them (30% recurring commission)

Every client they refer = passive income for as long as that client stays with us.

- Starter widget ($197/mo) = $59.10/mo per client
- Pro widget ($397/mo) = $119.10/mo per client
- Growth widget ($597/mo) = $179.10/mo per client

This stacks up fast. 15 clients on Pro = $1,786/month recurring. Zero ongoing work.

### How it makes their existing offering stronger

They're already the "business advisor" for their tradie clients. Adding a solution that helps clients book more jobs and never miss a call positions them as:

- More proactive with advice
- A one-stop shop for business growth tools
- Ahead of accountants who just do tax returns

It strengthens the relationship and makes their fees easier to justify.

### Why their clients will love it

- **Never miss a job**: Every call gets answered, every job gets booked
- **24/7 availability**: After-hours enquiries handled while they sleep
- **Cheaper than a receptionist**: $197/mo vs $3,000+ for part-time staff
- **Works while they're on the tools**: No more choosing between answering calls and doing paid work

This is a no-brainer for tradies who are busy but can't afford full-time admin support.

---

## 6. Objection Handling

### Objection 1: "I don't want to sell to my clients / I'm not a salesperson"

**Response:**
"You're not selling anything — you're recommending a tool that solves a real problem. Your clients already come to you for business advice. When they say 'I'm missing calls,' you say 'there's a tool for that.' We handle the whole sale and setup. You just make the intro."

### Objection 2: "My clients are happy / they don't need this"

**Response:**
"Most tradies don't know this exists — they just accept missing calls as part of the job. The ones who get it see immediate results. And honestly, if they're already busy enough to miss calls, they're leaving money on the table. You're doing them a favour by mentioning it."

### Objection 3: "I already refer them to web designers / marketing agencies"

**Response:**
"Perfect — we're complementary. Web agencies build the site, we add the voice AI layer that actually converts visitors into booked jobs. If they're already sending clients to a web agency, there's no reason they shouldn't be sending them to us too. More importantly — that commission can go to you instead of someone else."

---

## 7. Commission Calculator

Show them the math. Use their actual client count if you know it.

**Scenario A: Small Practice (30 tradie clients)**

| Tier | Clients | Commission | Monthly Income |
|------|---------|------------|----------------|
| Starter ($197) | 10 | $59.10 | $591 |
| Pro ($397) | 15 | $119.10 | $1,786.50 |
| Growth ($597) | 5 | $179.10 | $895.50 |
| **TOTAL** | **30** | — | **$3,273/month** |

**Scenario B: Large Practice (80+ tradie clients)**

If even 25% of their clients sign up (20 clients on Pro):
20 × $397 × 30% = **$2,382/month passive income**

**Year 1 potential: $28,584**
**Year 2: Same again, no extra work**

Print this out or show it on a screen during the call. Accountants love spreadsheets.

---

## 8. Onboarding Offer

Here's what they get when they sign up as a partner:

- **Dedicated partner account manager**: Single point of contact for any questions
- **Custom referral links**: Track which clients came from them
- **Demo account access**: Show clients exactly how it works
- **Sales collateral**: One-pagers, case studies, comparison docs — all branded for them to use
- **Co-branded landing page**: Their clients see their name as the referrer
- **Priority support**: Their clients jump the queue
- **No minimums**: Refer 1 client or 50 — commission structure stays the same

**First 30 days:**

- 15-minute onboarding call to explain the partner portal
- 3 pre-written email templates they can send to their client list
- Template for mentioning it in their next newsletter

---

## 9. Follow-Up Sequence

### Touch 1: Email (Day 1)

Send the cold email from Section 2.

### Touch 2: LinkedIn (Day 4)

Send the LinkedIn DM from Section 3. Add a connection request with a short note: "Hi [Name], reached out via email about the voice AI opportunity for your tradie clients."

### Touch 3: Phone call (Day 7)

"Hi [Name], [your name] from Sunaiva. Sent you an email and LinkedIn message last week about the AI voice widget for tradie clients. I know you're busy — can I send you through a one-pager and we can revisit in a few weeks when you've had a chance to think about it?"

**If they express interest:** Book the demo call immediately.

**If they say no:** Ask "What would need to be true for you to think this is worth pursuing?" — get the real objection.

---

## 10. Partnership Tier

For Xero/MYOB accountants, recommend:

### Referral Partner

**Why:** They're advisors, not resellers. They don't want to manage widget implementation — they want to make recommendations and earn commission.

**What they do:**

- Refer clients via link or intro
- We handle the whole sales process
- They get paid monthly for as long as the client stays

**Commission:** 30% recurring

**When to upgrade:** If they refer 10+ clients in 6 months, discuss Reseller tier for deeper involvement and higher margins.

---

## Quick-Reference Summary

| Element | Details |
|---------|---------|
| **Target** | Xero/MYOB accountants with tradie client base |
| **Offer** | 30% recurring commission on every referred client |
| **Positioning** | Add value to existing clients + passive income stream |
| **Unique angle** | They're already the trusted advisor — this is a natural upsell |
| **Next step** | 15-minute demo call to show them the widget + partner portal |
| **Best outreach** | Email + LinkedIn combo, phone for follow-up |

---

**Pro tip for the call:** Ask them "What's the biggest complaint you hear from your tradie clients?" — whatever they say (missing calls, admin time, can't find good staff), you can tie the widget back to it.