Response:
# Competitive Comparison: Sunaiva AI Voice Widget vs Tradify

---

## 1. Quick Verdict

**Sunaiva wins for tradies who need their phone answered 24/7 and want jobs booked while they're on the tools.** Tradify is solid job management software, but it doesn't answer calls—and for most Aussie tradies, missing calls is the #1 money-leak. If you're choosing between the two, Sunaiva directly puts money in your pocket by capturing leads Tradify can't.

---

## 2. Comparison Table

| Feature | Sunaiva | Tradify |
|---------|---------|---------|
| **Starting Price** | $197/mo (Starter) | ~$59/mo (Basic) |
| **Setup Time** | 15 minutes (embed widget) | 1-2 hours (full onboarding) |
| **24/7 Availability** | ✅ Yes — AI never sleeps | ❌ No — you're on your own after hours |
| **Voice Capability** | ✅ Yes — AI answers calls, has real conversations | ❌ No |
| **AI Intelligence** | ✅ Yes — understands trade queries, books jobs, answers questions | ❌ No |
| **Call Handling** | ✅ Answers, qualifies, books, routes | ❌ No |
| **Customisation** | ✅ Custom scripts, business knowledge, routing rules | ✅ Custom workflows, forms, templates |
| **Australian Support** | ✅ Yes — local team, AEST hours | ✅ Yes — local team |
| **Integration Options** | Growing — Xero, Calendly, CRMs | Extensive — Xero, MYOB, QuickBooks, 50+ integrations |
| **Scalability** | ✅ 3 tiers to match growth | ✅ Scales with team size |
| **Contract Terms** | Month-to-month (flexible) | Month-to-month or annual |
| **Who It Best Suits** | Tradies who miss calls | Tradies who need job management |

---

## 3. Where Tradify Wins

Let's be fair—Tradify is a proper piece of software with genuine strengths:

**Job Management Depth**
Tradify excels at the back-office stuff. Quoting, invoicing, scheduling, job cards, material tracking, staff management—if you're running a bigger operation with multiple tradies, Tradify's job management suite is genuinely useful. You can create templates, track time, generate reports. It's a proper CRM for trade businesses.

**Integration Ecosystem**
Tradify connects to Xero, MYOB, QuickBooks, ServiceM8, and about 50 other tools. If you've already got your accounting sorted and want everything linked up, Tradify plays nice with the broader ecosystem. Sunaiva integrates with the essentials (Xero, Calendly) but we're newer—so fewer connections.

**Brand Trust**
Tradify's been around since 2014 and has a decent reputation in the Australian market. They've got case studies, a bigger team, more reviews. For tradies who do their research, Tradify feels like the "safe" choice because it's been around longer.

**Team Management**
If you've got 5+ tradies on your team and need role-based access, timesheets, award rates, and staff scheduling—Tradify handles that. Sunaiva is currently focused on the solo tradie / small team (2-5 people) market.

**The honest takeaway:** If you're already turning away work because you can't handle the volume, Tradify won't fix that. It manages jobs you've already booked. Sunaiva helps you *get* those jobs in the first place.

---

## 4. Where Sunaiva Wins

This is where it matters for most tradies:

**Actually Answers the Phone (The Big One)**
This is the game-changer. Tradify does not answer calls. It doesn't even try. You install Tradify, and then you still need someone to pick up the phone at 7pm on a Saturday when a customer in Cro burst pipe. Sydon has aunaiva's AI voice widget answers instantly, in plain English, and can:

- Tell callers you're busy and offer a booking
- Take messages and SMS them to you
- Qualify the job (what's the issue? emergency or routine? what's the address?)
- Book the job straight into your calendar
- Answer common questions ("How much do you charge?" "Do you service [suburb]?")

A tradie in Melbourne put it simply: *"I don't need fancy job tracking. I need someone to answer the phone when I'm under a house crawling with rats."*

**24/7 Availability — No Staff Required**
Sunaiva runs 24/7 for $197-597/month. That's less than a part-time receptionist (who costs $800-1200/month minimum in Australia) and infinitely more reliable. No sick days, no annual leave, no attitude. The AI doesn't have a bad Monday.

**Direct Revenue Impact**
This is the key difference: Sunaiva *makes* you money. Tradify *manages* money you've already made. Every missed call is a lost job—typically $300-2000 depending on your trade. Miss 5 calls a week at an average $500 job = $130,000/year in lost revenue. Sunaiva pays for itself from the first week.

**Simplicity**
No training required. No "workflows" to configure. No staff to teach. You sign up, paste a code snippet onto your website, upload your business info, and you're live. Most tradies are up and running in under 20 minutes. Tradify takes proper onboarding—you're looking at a few hours to set it all up properly.

**Voice That Sounds Right**
Sunaiva's AI uses an Australian voice, understands Aussie accents, knows tradie terminology, and can handle regional context. It doesn't sound like a robot or an overseas call centre. The caller often can't tell it's AI—and that's the point.

**Built for the Website**
Sunaiva embeds directly on your website—customers can click-to-call or the widget answers when they call your business number. Tradify is software you log into; it's not part of your customer-facing presence. Your website is your shopfront—Sunaiva puts a 24/7 receptionist right there.

---

## 5. Cost Analysis: 12-Month Comparison

### Scenario: Typical Australian Tradie (Solo, 1-2 apprentices)

| Cost Item | Sunaiva (Starter) | Tradify (Basic) |
|-----------|-------------------|-----------------|
| **Monthly Price** | $197/mo | ~$59/mo |
| **Annual Total** | $2,364 | $708 |
| **Setup/Onboarding** | $0 (DIY, ~15 min) | $0 (DIY) or ~$200-500 if done professionally |
| **Hidden Costs** | $0 — unlimited calls, no per-minute charges | $0 — no per-call fees |
| **Integration Costs** | Included | May need paid add-ons for some integrations |
| **Additional Users** | Included (up to 3 in Starter) | ~$15/mo extra per additional user |

### But Here's The Real Math

**The "missed call" calculation:**

- Average missed calls per week ( Aussie tradie): 5-15
- Average job value: $300-1500
- Conservative estimate: 5 missed calls × $400 average job × 50 weeks = **$100,000 in lost revenue/year**

**Sunaiva pays for itself** the moment it books its first job. Tradify saves you admin time—but it doesn't create new revenue.

**Total 12-Month Investment:**

- **Sunaiva Starter:** $2,364 — but expect to recover $5,000-20,000+ in booked jobs
- **Tradify Basic:** $708 — useful for organisation, but doesn't address the call problem

**Verdict:** They're not comparable products. Sunaiva is revenue-generating; Tradify is cost-saving. If you're missing calls, Sunaiva is the priority purchase.

---

## 6. Use Case Fit: When to Choose Which

### Choose Tradify if:

- ✅ You already have a receptionist or admin staff handling calls
- ✅ You've got 5+ tradies and need timesheets, award rates, staff scheduling
- ✅ You do complex jobs requiring detailed job cards and material tracking
- ✅ You're already using Xero/MYOB and want tight accounting integration
- ✅ Your main problem is admin overload, not lead generation
- ✅ You've got more work than you can handle and just need better organisation

### Choose Sunaiva if:

- ✅ You're solo or run a small team (1-4 people)
- ✅ You miss calls regularly—especially after hours and weekends
- ✅ You want jobs booked automatically without you being on the phone
- ✅ You want a website that actually works as a 24/7 sales tool
- ✅ You're bootstrapped and can't afford a receptionist yet
- ✅ You want to test the waters before hiring admin help
- ✅ Your main problem is "I keep missing work"

### Use Both Together (Best of Both Worlds):

Many tradies actually run **both**—Sunaiva on the front end to capture and book calls, Tradify on the back end to manage the jobs once they're booked. They solve different problems. Sunaiva fills the bucket; Tradify organises what's in the bucket.

---

## 7. Migration Guide: Switching from Tradify

If you're currently on Tradify and thinking about Sunaiva, here's what's involved:

**What You'll Need to Do:**

1. **Sign up for Sunaiva** — Choose Starter ($197/mo) or Pro ($397/mo) depending on your call volume
2. **Add widget to your website** — Paste the code snippet (takes ~5 minutes, or get your web guy to do it)
3. **Upload your business info** — Services, areas covered, pricing, opening hours, FAQs
4. **Connect your calendar** — So bookings go straight into your schedule
5. **(Optional) Connect Xero** — If you use Xero for invoicing, we integrate

**What's Not Involved:**

- ❌ No data migration — Sunaiva doesn't touch your Tradify data (job history, customers, etc.)
- ❌ No contract break fees — Tradify is month-to-month, just stop paying when ready
- ❌ No training — It's ready to go live the same day

**Recommended Approach:**
Keep Tradify running if you need the job management features. Run Sunaiva alongside it for 30 days—see how many calls it books that you'd otherwise miss. After 30 days, decide if you still need Tradify for back-office work.

---

## 8. SEO Snippet

**For search terms like "Tradify alternative for tradies" or "better than Tradify for tradies":**

> "Sunaiva is the Tradify alternative that actually answers your phone. While Tradify handles job management, Sunaiva's AI voice widget books jobs 24/7—so you never miss a call. From $197/month, it's the no-brainer for tradies who'd rather be on the tools than chasing phones."

---

## 9. Sales Battle Card

**If a prospect mentions they're using Tradify or considering it:**

### Battle Point 1: "That's Great Software—But It Doesn't Answer the Phone"

> "Tradify is excellent for what it does—job management, invoicing, scheduling. But here's the thing: it doesn't answer calls. You're still missing jobs at 6pm on a Saturday when you're off the tools. Sunaiva works alongside Tradify (or replaces it if you're solo) to actually capture those leads. Which would you rather have—a really organized desk, or a phone that rings and books jobs while you're sleeping?"

### Battle Point 2: "What's Your Bigger Problem—Lost Jobs or Admin Chaos?"

> "Here's a quick question: are you turning away more work than you can handle, or are you just overwhelmed with the admin side? If you're like most tradies I've talked to, you're missing 5-10 calls a week. That's $100K+ in lost revenue. Tradify organises what you've already got. Sunaiva gets you more jobs. Which problem keeps you up at night?"

### Battle Point 3: "Let Me Show You What One Week of Missed Calls Costs You"

> "Let's do some quick maths. How many calls do you think you miss in an average week—calls that could have been jobs? Even at 3 calls, if the average job is $400, that's $1,200 a week you're walking past. That's $60K a year. Sunaiva costs you $2,364 a year. It's not even a debate—you'd pay for itself in the first month."

---

## 10. Verdict for Australian Tradies

Here's the bottom line:

**If you're a solo tradie or run a small crew (1-4 people) and you're missing calls—get Sunaiva first.** It's the highest-ROI purchase you can make. You can always add job management software later. But right now, every call you miss is money walking out the door.

**If you've already got a receptionist or admin person handling calls, and your real problem is job organisation, quoting, and invoicing—Tradify is a solid choice.** It's well-built, Aussie-owned, and does what it says on the tin.

**The smartest play?** Run both. Let Sunaiva capture and book every lead that comes through your website and phone. Let Tradify (or even just Xero) handle the invoicing and job tracking. They're complementary tools, not competitors. Sunaiva fills the funnel; Tradify organises the work.

But if you can only afford one and you're honest with yourself about what's actually hurting your business right now—it's almost certainly the calls you're missing.

Get Sunaiva. Your phone will never ring out again.

---

*All pricing in AUD as of 2024. Tradify pricing approximated from publicly available sources—confirm directly with Tradify for current rates. Sunaiva pricing is fixed: Starter $197/mo, Pro $397/mo, Growth $597/mo.*


Response:
# Sunaiva AI Voice Widget vs Fergus

## Competitive Comparison for Australian Trade Businesses

---

## 1. Quick Verdict

**Sunaiva wins for tradies who need to capture every call and book jobs on autopilot.** Fergus is solid job management software, but it doesn't answer the phone when you're on a roof at 7pm. If you're losing calls to voicemail, missing job enquiries, or paying for a receptionist you don't need, Sunaiva's AI voice assistant actually solves that problem — and costs a fraction of the alternative.

---

## 2. Comparison Table

| Feature | Sunaiva AI Voice Widget | Fergus |
|---------|------------------------|--------|
| **Primary Function** | AI receptionist that answers calls & books jobs | Job management, quoting & invoicing software |
| **Starting Price** | $197/month (Starter) | ~$49/month (per user, approx.) |
| **Setup Time** | 24-48 hours | 1-2 weeks |
| **24/7 Availability** | ✅ Yes — AI never sleeps | ❌ No — you manage it |
| **Voice Capability** | ✅ AI voice answers calls, has conversations | ❌ None |
| **AI Intelligence** | ✅ Natural conversation, booking, scheduling | ❌ Basic automation (no AI voice) |
| **Customisation** | ✅ Custom scripts, business knowledge, voice tone | ✅ Form templates, workflows |
| **Australian Support** | ✅ Based in Australia, AEST hours | ✅ Australian company |
| **Integration Options** | ✅ Calendar (Google, Cal.com), CRMs, job software | ✅ 50+ integrations (Xero, MYOB, etc.) |
| **Scalability** | ✅ Grows with your business (3 tiers) | ✅ Scales with team size |
| **Contract Terms** | Month-to-month, cancel anytime | Typically annual (discounted) |
| **Hidden Costs** | Included in plan (no per-minute fees) | Per-user pricing adds up; may have setup fees |
| **Best For** | Front-office call handling & booking | Back-office job management |

---

## 3. Where Fergus Wins

Let's be fair — Fergus has legitimate strengths:

**Comprehensive Job Management**
Fergus is built for the full job lifecycle: quotes, jobs, invoicing, variations, scheduling. If you need to manage a team, track job progress, and handle complex paperwork, Fergus does that well. It's a proper job management system, not just a receptionist.

**Team Collaboration**
Multiple staff can access Fergus simultaneously — great for offices with admin staff, project managers, or larger crews. You get real visibility into job status across the whole team.

**Accounting Integrations**
Fergus connects cleanly with Xero, MYOB, and other accounting software. If your back-office finance flow is already built around these tools, Fergus slots in easily.

**Established Market Presence**
Fergus has been around longer and has more "social proof" in the tradie space. Some tradies feel safer choosing a known quantity.

---

## 4. Where Sunaiva Wins

This is where it matters for most tradies:

**Actually Answers the Phone**
This is the big one. Fergus is software you use *in the office*. Sunaiva answers the phone *when you're not there*. 24/7. No sick days, no annual leave, no lunch breaks. If a homeowner calls at 6pm on a Saturday wanting a quote, Sunaiva takes the call and books the job.

**Never Miss Another Enquiry**
The average tradie loses 2-5 calls per week to voicemail. At $400-800 per job, that's potentially $80,000+ in lost revenue annually. Sunaiva captures every enquiry.

**Cost Less Than a Part-Timer**
At $197/month, Sunaiva costs less than a part-time receptionist (who'd cost $800-1,200/month minimum once you factor in leave, super, etc.). You get 24/7 coverage for the price of a few hours a week.

**Set Up in Days, Not Weeks**
Sunaiva is live in 24-48 hours. Fergus takes 1-2 weeks to configure properly. If you need something working fast, Sunaiva wins.

**Month-to-Month Flexibility**
No locked-in annual contracts. If your work dries up or you want to try something else, you can cancel. Fergus typically wants a 12-month commitment.

**Built Specifically for Phone Enquiries**
Sunaiva is optimised for one thing: converting phone calls into booked jobs. The AI understands trade terminology, can provide quotes based on your pricing, and handles the booking conversation naturally. Fergus doesn't do phone calls at all.

**Zero Hidden Costs**
Sunaiva's pricing is all-inclusive. Fergus charges per user, which adds up fast if you have a crew. Plus Fergus often has setup fees.

---

## 5. Cost Analysis: 12-Month Comparison

### Scenario: Typical 2-person plumbing business (owner + 1 apprentice/admin)

| Cost Item | Sunaiva (Starter) | Fergus |
|-----------|-------------------|--------|
| **Monthly Fee** | $197 × 12 = $2,364 | ~$65 × 12 = $780 |
| **Setup/Onboarding** | $0 (included) | ~$300-500 (typical) |
| **Additional Users** | $0 (unlimited staff info access) | +$40/month per extra user = $480 |
| **Phone Answering** | ✅ Included | ❌ Not included (you still need to answer) |
| **Integration Costs** | $0 | May need paid integrations |
| **Annual Total** | **$2,364** | **$1,560 - $1,760+** |

### But Here's the Real Picture

**With Fergus alone, you still need to:**
- Answer your own phone (or pay for a receptionist)
- Manually enter enquiries into the system
- Hope you don't miss calls when on jobs

**With Sunaiva, you get:**
- AI answering every call
- Jobs booked directly into your calendar
- Enquiries captured even while you sleep

### The Real Cost of Missing Calls

If you lose just **2 calls per week** at an average job value of **$500**, that's:
- 104 missed calls/year
- $52,000 in lost revenue

Sunaiva costs $2,364/year. Even if it captures just 5% of those lost calls, it's already paid for itself.

---

## 6. Use Case Fit

### Choose Fergus if:
- You have an office/admin person who already answers the phone
- You need comprehensive job management (scheduling, variations, complex invoicing)
- You manage a team of 5+ tradies and need full workflow visibility
- Your main problem is back-office organisation, not missed calls
- You're already using Xero/MYOB and want tight accounting integration

### Choose Sunaiva if:
- You're a solo tradie or small operator (1-3 people)
- You lose calls when you're on jobs
- You want 24/7 coverage without employing a receptionist
- You need something simple that works fast
- You're focused on getting more jobs booked, not managing existing ones
- You want month-to-month flexibility

### The Ideal Scenario?
Many tradies actually need **both** — Sunaiva for front-end call handling and booking, Fergus (or similar) for back-end job management. They're complementary, not competing products.

---

## 7. Migration Guide: Switching from Fergus to Sunaiva

If you're currently using Fergus and want to add Sunaiva (or switch partially):

**What stays the same:**
- Your existing job management workflows in Fergus
- Your accounting integrations (Xero, MYOB)
- Your customer data and job history

**What changes:**
- Call handling moves from you/admin to Sunaiva AI
- New enquiries get captured automatically (instead of manual entry)
- Jobs can be booked directly through Sunaiva

**Migration Steps:**
1. **Sign up for Sunaiva** — Choose Starter ($197) or Pro ($397)
2. **Configure your AI** — We set up your business knowledge, pricing, services
3. **Connect integrations** — Link your calendar (Google, Cal.com)
4. **Test with sample calls** — Make sure it handles your typical enquiries
5. **Update your phone routing** — Forward after-hours calls to Sunaiva or update your website widget
6. **Keep Fergus** — Use it for job management, keep your existing workflows

**Time required:** 24-48 hours to be fully operational
**Cost to switch:** $0 — no migration fees, no lock-in contracts
**Data migration:** Not needed — Sunaiva is a separate function (front-end)

---

## 8. SEO Snippet

> **Fergus alternative for tradies:** Sunaiva is the AI voice assistant that actually answers your phone and books jobs 24/7 — no receptionist needed. From $197/month with no lock-in contracts.

---

## 9. Sales Battle Card

### If a prospect mentions Fergus, use these 3 talking points:

**1. "They're different tools — we solve different problems."**
"Fergus is great for job management once you've got the enquiry. But it doesn't answer the phone. That's where we come in. We're the front door — we capture the call and book the job. Most tradies actually need both."

**2. "How many calls are you losing to voicemail?"**
"Here's the thing — Fergus doesn't answer calls when you're on a job. If you're like most tradies we talk to, you're losing 2-5 calls a week to voicemail. At $500 per job, that's $50k+ in lost revenue. We fix that."

**3. "We're month-to-month. No locked-in contracts."**
"Fergus typically wants a 12-month commitment. With us, it's month-to-month. If it doesn't work for you, you can walk away. No risk."

---

## 10. Verdict for Tradies

Here's the honest truth:

**Fergus is good software** — if you need comprehensive job management, scheduling, and team coordination, it's a solid choice. But it's not an AI receptionist. It won't answer your phone at 7pm. It won't book a job while you're on the tools.

**Sunaiva is purpose-built for one thing:** making sure you never miss another enquiry. For solo tradies and small businesses (1-3 people), this is the problem that actually hurts. You don't need more software complexity — you need more jobs.

If you're already using Fergus and love it, keep it. But add Sunaiva for call handling. You'll capture more jobs with zero extra staff.

If you're not using job management software yet and your main pain point is missed calls, start with Sunaiva. It's simpler, cheaper, and solves the immediate revenue problem.

**Bottom line:** Fergus manages jobs. Sunaiva gets jobs. For most tradies, getting jobs comes first.

---

*Ready to see Sunaiva in action? Head to sunaiva.com.au or give us a call — our AI will answer.*


Response:
# Sunaiva AI Voice Widget vs Jobber

## Competitive Comparison for Australian Tradies

---

## 1. Quick Verdict

**Sunaiva wins for tradies who need to capture every call and book jobs 24/7.** Jobber is a solid job management tool, but it's not an AI receptionist—you'll still need to hire someone to answer the phone or miss calls while on the tools. For $197-597/month, Sunaiva delivers a dedicated AI voice assistant that works while you can't, which is the single biggest pain point for busy tradies. If you need full job scheduling and invoicing, Jobber fills that gap—but you can't compare a spanner to a screwdriver.

---

## 2. Comparison Table

| Feature | Sunaiva AI Voice Widget | Jobber |
|---------|------------------------|--------|
| **Starting Price** | $197/mo (Starter) | ~$49/mo (Core plan) |
| **Setup Time** | 2-3 days | 1-2 weeks |
| **24/7 Availability** | ✅ Yes – AI answers every call, always | ❌ No – You or staff must be available |
| **Voice Capability** | ✅ Full AI voice receptionist – answers, books, schedules | ❌ Basic automated messages only |
| **AI Intelligence** | ✅ Natural conversation, understands trade queries, books into calendar | ❌ No AI voice – just templates and reminders |
| **Customisation** | ✅ Custom script, business knowledge, pricing, suburbs served | ✅ Limited – forms and templates |
| **Australian Support** | ✅ Based in Melbourne, AEST hours | ❌ Overseas support, limited AU coverage |
| **Integration Options** | ✅ Calendar (Google/Outlook), CRMs, job boards, websites | ✅ 100+ integrations (Xero, QuickBooks, etc.) |
| **Scalability** | ✅ Grows with business – add widgets, features | ✅ Grows – but pricing scales steeply |
| **Contract Terms** | ✅ Month-to-month available | ❌ Annual discount, locked contracts |
| **Hidden Costs** | ✅ None – unlimited calls included | ⚠ Per-user fees, add-on costs, overage charges |
| **Primary Function** | AI Voice Receptionist | Field Service Management |

---

## 3. Where Jobber Wins

**Be honest—Jobber has legitimate strengths:**

- **Full job management suite**: Jobber handles quoting, invoicing, scheduling, asset tracking, and client databases. If you need a complete operational system, it's a solid choice.
- **Integration ecosystem**: 100+ integrations with accounting software (Xero, QuickBooks), payment processors, and other tools. Sunaiva integrates with calendars and CRMs but doesn't pretend to be a full business platform.
- **Team management**: Jobber's roster and crew management features are genuinely useful for larger operations with multiple vans and staff.
- **Brand recognition**: Jobber has been around longer and has more "social proof" in the SMB space.

**The reality**: Jobber is a great tool if you need to manage a growing team and complex jobs. But it doesn't solve the "who answers the phone when I'm under a house" problem. That's not what it was built for.

---

## 4. Where Sunaiva Wins

**These are the real advantages for the typical Aussie tradie:**

- **Actually answers your phone**: This is the big one. Jobber has automated messages and a client portal, but there's no AI receptionist. With Sunaiva, a real conversation happens—your customers speak to an AI that sounds professional, understands your trade, and books the job into your calendar.

- **24/7 coverage without staff costs**: A part-time receptionist costs $800-1200/month minimum (plus entitlements, training, management). Sunaiva starts at $197 and never calls in sick, never has a bad day, never hangs up on a rude customer.

- **Purpose-built for trades**: Sunaiva understands plumbing, electrical, HVAC, roofing—whatever your trade, the AI is trained on trade-specific queries. Jobber is generic business software that happens to be used by tradies.

- **Transparent, simple pricing**: No per-user fees. No per-minute charges. No surprise overages. You know exactly what you're paying. Jobber's pricing gets complicated quickly—Core plan starts at $49 but you'll likely need at least the Grow plan ($99/mo) for real features, then add users at $20-30 each.

- **Australian-based support**: When something breaks, you want to talk to someone in Melbourne who understands your business, not a ticket system overseas. Sunaiva's support team knows the Aussie trade market.

- **Month-to-month flexibility**: Tradies are busy, not all want to lock into annual contracts. Sunaiva offers month-to-month (with annual discount available). Jobber pushes hard for annual.

- **No learning curve**: Install the widget on your website, configure your business details, done. Jobber requires training, data migration, onboarding—two weeks before you're productive.

**Bottom line**: If your biggest problem is missing calls and losing jobs to voicemail, Sunaiva fixes that directly. Jobber doesn't even try to.

---

## 5. Cost Analysis

### 12-Month Total Cost Comparison for a Typical Single-Tradie Business

| Cost Category | Sunaiva (Starter) | Jobber (Grow Plan) |
|---------------|-------------------|-------------------|
| **Base Subscription** | $197 × 12 = $2,364 | $99 × 12 = $1,188 |
| **Additional Users** | Included | 1 extra × $30/mo × 12 = $360 |
| **AI Voice/Call Handling** | Included | Not available |
| **Automated Phone Reception** | Included | Not available |
| **Calendar Integration** | Included | Included |
| **Onboarding/Setup** | Included | ~$300-500 (often required) |
| **Support** | Included (AU-based) | Extra for priority |
| **Total Year 1** | **$2,364** | **$1,848-2,048** |

### But Here's What the Comparison Misses

| Hidden Factor | Sunaiva | Jobber |
|---------------|---------|--------|
| **Receptionist Cost** | $0 (AI does it) | You still need someone → $8,000-15,000/year |
| **Missed Calls Value** | Every call answered = potential $500-2000 job saved | Voicemail = lost job |
| **After-Hours Revenue** | 24/7 bookings = extra jobs | No after-hours capture |
| **Per-Minute Charges** | None | N/A |

### The Real Picture

A tradie using Jobber *still needs a receptionist or virtual assistant* to answer calls. That adds $8,000-15,000/year minimum.

**Real cost comparison:**

- **Sunaiva only**: $2,364/year
- **Jobber + basic receptionist**: ~$10,000-17,000/year

The question isn't "which is cheaper"—it's "which solves the actual problem." For most tradies, the problem isn't job management; it's missed calls. Jobber doesn't solve that. Sunaiva does.

---

## 6. Use Case Fit

### Choose Jobber if:

- You have 3+ staff and need complex job scheduling
- You already have a receptionist or admin person handling calls
- You need robust quoting and invoicing with full accounting integrations
- You're running a medium-sized trade business with multiple teams
- You have time to implement and learn a full software system

### Choose Sunaiva if:

- You're a sole trader or 1-2 person operation
- You lose calls while on jobs (which is always)
- You want to capture after-hours enquiries while you sleep
- You don't need full job management software yet
- You want something that works in 48 hours, not 2 weeks
- You value simplicity over complexity

### The Ideal Stack?

Many tradies use **both**: Sunaiva for voice/reception and Jobber for job management. They integrate—Sunaiva books into your calendar, Jobber manages the job. But if you have to pick one to start, and phone calls are your bottleneck (they almost always are), Sunaiva delivers faster ROI.

---

## 7. Migration Guide: Switching from Jobber to Sunaiva

**The good news: minimal pain.**

1. **Keep Jobber running** (if you need it) – Sunaiva doesn't replace job management
2. **Cancel Jobber subscription** – give 30 days notice per your contract
3. **Set up Sunaiva in 48 hours**:
   - Sign up → Configure business details → Customise AI script → Add to website → Test
4. **Import your calendar** – Google Calendar or Outlook
5. **Update your Google Business Profile** – change "primary category" phone redirect if needed
6. **Update your website** – replace any Jobber "Book Now" buttons with Sunaiva widget

**What you might lose:**

- Client database (export from Jobber first)
- Quote templates (recreate in your new system if needed)
- Job history (keep Jobber read-only if you need it for records)

**What you gain:**

- AI receptionist that actually answers calls
- No per-minute charges
- Australian support
- Simpler system

---

## 8. SEO Snippet

> **Jobber alternative for tradies:** Sunaiva is the Australian-made AI voice widget that answers calls and books jobs 24/7—built specifically for plumbers, electricians, and tradies. From $197/mo with no per-minute charges.

---

## 9. Sales Battle Card

### If a Prospect Says "We're using Jobber..."

**Point 1: Jobber doesn't answer your phone**

> "That's great—Jobber's a solid job management tool. But here's the thing: it doesn't answer calls. You'll still need someone to pick up the phone or you're losing jobs to voicemail. Sunaiva is the AI receptionist that works while you're under a house or on the tools. Most tradies we talk to have Jobber *and* Sunaiva because they solve different problems."

**Point 2: The hidden cost of "free" features**

> "Jobber's pricing looks cheap at $49/month, but that's just the base—you'll need the Grow plan at $99, plus extra users at $30 each. And you're still paying for a receptionist on top. Sunaiva at $197 does the job of a receptionist for less than a quarter of the cost. We've done the maths with plenty of tradies."

**Point 3: We built this for tradies, not generically**

> "Jobber serves all sorts of businesses—cleaning, maintenance, everything. Sunaiva was built specifically for Australian tradies. We know the suburbs, the trades, the language. When someone calls and says 'I've got a leaking roof in Moorabbin,' our AI knows what that means and books it properly. That's not something generic software does."

---

## 10. Verdict for Tradies

**If you're a tradie in Australia asking "which do I need?"—here's the straight answer:**

**Start with Sunaiva** if:

- You're solo or running 1-2 person team
- You miss calls regularly (you do)
- You want 24/7 bookings without hiring staff
- You want something that works in days, not months
- You value simple over complex

**Add Jobber later** if:

- You grow to 3+ staff
- You need complex scheduling and invoicing
- You want full accounting integration
- You have admin support to manage it

The typical tradie doesn't need a full CRM. They need the phone to ring, someone professional to answer, and a job booked. That's Sunaiva. Everything else is nice to have later.

**For $197/month (less than a day's work for a sparky), you get a receptionist that never sleeps, never complains, and never misses a lead. That's the value proposition. Everything else is detail.**


Response:
# Sunaiva AI Voice Widget vs ServiceTitan

## Competitive Comparison Document

---

## 1. Quick Verdict

For most Australian tradies running small-to-medium operations, **Sunaiva wins on value and simplicity**. ServiceTitan is a powerful platform designed for enterprise trade businesses with dedicated office staff and $2,000+ monthly budgets — it's overkill for a one-truck operator or even a 10-person crew that just needs to never miss a call and book more jobs. Sunaiva delivers the core functionality tradies actually need at a fraction of the cost, without the months of setup and training.

---

## 2. Comparison Table

| Feature | Sunaiva | ServiceTitan |
|---------|---------|--------------|
| **Starting Price** | $197/month (Starter) | ~$2,000+/month (quoted per user) |
| **Setup Time** | Hours to 1 day | 2-6 months |
| **24/7 AI Voice Reception** | ✅ Yes, included | ❌ Not included (requires add-ons/integrations) |
| **AI Booking & Scheduling** | ✅ Native | ❌ Via integrations only |
| **Call Handling** | ✅ Answers, books, routes | ❌ Requires manual dispatch |
| **Custom Voice/Personality** | ✅ Yes, fully customisable | ❌ Limited |
| **Australian Support** | ✅ Local team, AEST hours | ❌ US-based, different time zones |
| **Integration Options** | ✅ Website widgets, CRM, job platforms | ✅ Extensive (but complex) |
| **Scalability** | ✅ Linear pricing, add widgets as you grow | ✅ Enterprise-grade, but at enterprise cost |
| **Contract Terms** | ✅ Month-to-month available | ❌ Usually annual, long-term |
| **Hidden Costs** | ✅ Predictable, all-in pricing | ⚠ Per-user, per-minute, implementation fees |
| **Training Required** | ✅ Minimal, self-service | ❌ Significant, dedicated training needed |
| **Mobile-First for Tradies** | ✅ Yes, voice-first | ⚠ Designed for office dispatchers |

---

## 3. Where ServiceTitan Wins

Let's be fair — ServiceTitan isn't a bad product. It's actually very good at what it's designed for. Here's where they have the edge:

**Enterprise Features & Depth**
ServiceTitan offers a complete suite: CRM, invoicing, inventory management, job costing, dispatching, accounting integrations, marketing automation, customer portals, and more. If you're running a 50-person operation with dedicated office staff managing complex scheduling, ServiceTitan's depth is valuable. It's a full business operating system.

**Reporting & Analytics**
Their dashboard and reporting capabilities are comprehensive. Enterprise customers need to track margins, technician productivity, and financial metrics across dozens of trucks. ServiceTitan delivers this — but it's overkill if you just want to know "how many jobs did I book this week?"

**Industry Recognition**
ServiceTitan has brand recognition in the US market and some enterprise Australian operations. Being "on ServiceTitan" signals a certain level of sophistication to investors or buyers if you're planning an exit.

**Complex Integrations**
If you already have a mature tech stack (QuickBooks, Salesforce, specialized industry software), ServiceTitan plays nicely with enterprise systems — though getting everything working smoothly often requires dedicated IT support.

**The Bottom Line:** ServiceTitan wins when you have the budget, the staff, and the complexity that warrants a full enterprise platform. If you're a tradie who actually does the work rather than managing a large team, it's not built for you.

---

## 4. Where Sunaiva Wins

This is where it gets fun. Here's why Sunaiva makes more sense for the typical Australian tradie:

**Price That Sense**
 MakesStarting at $197/month vs $2,000+/month isn't a small difference — it's a 10x gap. For the cost of one month of ServiceTitan, you get almost a full year of Sunaiva. Most tradies we talk to can't justify spending $24,000+ annually on software when they're trying to afford a ute, tools, and insurances.

**Actually Answers Your Phone**
Here's the thing: ServiceTitan doesn't include AI voice reception. You still need a receptionist or you're relying on voicemail. Sunaiva *is* your receptionist — it answers calls 24/7, books jobs into your calendar, handles price enquiries, and routes urgent calls to you. For tradies, this is the feature that pays for itself.

**Setup in Hours, Not Months**
We don't do "implementation projects." You sign up, we configure your widget, it goes on your website, and you're live. Most tradies are up and running within a day. ServiceTitan's 2-6 month implementation timeline means you're paying for months of software you can't even use yet.

**No Per-Minute or Per-Call Shock**
Sunaiva's pricing is all-in. You get unlimited call handling within your plan. ServiceTitan often involves additional per-minute or per-call charges that add up quickly when your AI is handling 100+ enquiries a week.

**Local Australian Support**
When something goes wrong, you can actually talk to someone in Brisbane or Melbourne during AEST business hours. No dealing with US support in the middle of their night. Our team understands Australian tradie culture, suburbs, and how trade businesses actually work here.

**No Lock-In Contracts**
We offer month-to-month options. ServiceTitan typically requires annual contracts with early termination fees. We earn your business every month — if we're not delivering value, you're free to walk.

**Built for the Website, Not the Office**
Sunaiva integrates directly into your website — the place where customers actually find you. ServiceTitan is designed for back-office dispatch. If you're a tradie who relies on Google searches and word-of-mouth, Sunaiva meets customers where they are.

**Practical for One-Person to 20-Person Operations**
Whether you're a solo operator or running a crew of 15, Sunaiva scales with straightforward pricing. You add another widget for another trade, another location — it's linear and predictable. ServiceTitan's pricing scales per user, and it gets expensive fast.

---

## 5. Cost Analysis: 12-Month Comparison

### Scenario: Typical Australian tradie, 2-3 trucks, 1 office admin (or no admin)

| Cost Item | Sunaiva (Pro Plan) | ServiceTitan |
|-----------|-------------------|--------------|
| **Monthly Fee** | $397/mo | ~$2,000/mo (base, 2 users) |
| **Additional Users** | Included (up to plan limits) | ~$75-150/user/mo |
| **Implementation/Setup** | $0 (included) | $2,000-10,000 (one-time) |
| **Training** | Self-service, minimal | $1,000-5,000 (recommended) |
| **AI Voice Reception** | Included | Not included (add $500+/mo for integrations) |
| **Per-Minute/Call Charges** | $0 | Often applies |
| **Integrations** | Basic included | Often costs extra |
| **Year 1 Total** | **$4,764** | **~$30,000 - $50,000+** |

### The Hidden Costs Nobody Talks About

**ServiceTitan hidden costs:**

- Per-user pricing means every admin, every technician with mobile access adds to the bill
- Implementation can take 2-6 months of consulting at $150-300/hour
- Many "integrations" require separate subscriptions
- Onboarding support is often capped — after that, you're on your own
- If you need changes or customisations, expect professional services quotes
- Annual price increases are common

**Sunaiva hidden costs:**

- Honestly? There aren't many. Your main cost is the monthly subscription. Optional: custom voice training or additional widgets if you have multiple businesses.

### The Real Number

Over 12 months, the gap is **$25,000-45,000+** in favour of Sunaiva for a typical small-to-medium trade business. That's a lot of parts, fuel, or marketing spend that could go elsewhere.

---

## 6. Use Case Fit

### Choose ServiceTitan if:

- You run a large operation (30+ staff) with dedicated office/admin team
- You need deep inventory, job costing, and financial reporting
- You're already on a mature tech stack requiring enterprise integrations
- You've got $2,000+ monthly budget and implementation timeline (2-6 months)
- You're preparing for acquisition and need enterprise-grade reporting
- You have a full-time IT person or consultant to manage the system

### Choose Sunaiva if:

- You're a tradie who does the actual work, not just managing staff
- You want to answer every call and book every job without missing enquiries
- You need 24/7 AI reception without employing a receptionist
- You want to get started today, not in six months
- Your budget is under $600/month for software
- You want simple, predictable pricing without hidden costs
- You run 1-20 person operation
- You want Australian support from people who understand tradies
- Your main need is capturing more enquiries and converting them to booked jobs

### The Typical Sunaiva Customer

- 1-3 trucks
- 1-10 staff
- Already has a website (or needs one)
- Tired of missing calls when on jobs
- Doesn't have (or can't afford) a full-time receptionist
- Wants to grow without proportionally increasing admin costs
- Values simplicity over features they'll never use

---

## 7. Migration Guide: Switching from ServiceTitan

If you're on ServiceTitan and thinking about switching to Sunaiva,:

### Phase here's what to expect 1: Assessment (1-2 days)

- Audit what data you need to keep (customer records, job history, invoices)
- Identify what you're actually using ServiceTitan for vs. what you paid for
- Confirm your core needs: call handling, booking, job management

### Phase 2: Data Export (1 week)

- Export customer databases, job history, and important data
- ServiceTitan allows data export (check your contract for any restrictions)
- Format data for import into your new system (we can help with this)

### Phase 3: Sunaiva Setup (1-2 days)

- Configure your AI voice widget with your business details
- Set up call flows, booking rules, and custom responses
- Connect to your calendar and any simple integrations you need
- Test with a few sample calls

### Phase 4: Go Live (same day)

- Add the widget to your website
- Update your Google Business Profile with the new number if needed
- Redirect calls or update voicemail to direct customers to the widget

### Phase 5: Wind Down (30-60 days)

- ServiceTitan contracts are typically annual — use your remaining time to extract data
- Don't burn bridges; you might need historical data later
- Cancel with proper notice per your contract

### What You'll Miss

- Deep reporting (but if you weren't using it, you won't notice)
- Complex integrations (but you probably weren't using them either)
- The "enterprise" badge (but your customers don't care)

### What You'll Gain

- Money back in your pocket
- Actually answering your phone
- Simple, stress-free software
- Australian support

---

## 8. SEO Snippet

**ServiceTitan alternative for Australian tradies:**
"Sunaiva offers the AI voice reception that ServiceTitan doesn't — answer calls 24/7, book jobs automatically, and never miss a lead. Starting at just $197/month vs ServiceTitan's $2,000+, with no implementation delays."

---

## 9. Sales Battle Card

If a prospect mentions they're looking at ServiceTitan, here's how to handle it:

### Battle Card #1: "ServiceTitan does everything"

> "It does — but that's the point. ServiceTitan is built for 30-person operations with full admin teams. You're paying for features you'll never use. Sunaiva focuses on the one thing that actually matters for tradies: answering every call and booking every job. Everything else is just overhead. What are you actually using ServiceTitan for?"

*(Let them answer. Usually it's call handling, booking, and job management — all things Sunaiva does simply.)*

### Battle Card #2: "ServiceTitan is the industry standard"

> "It's the industry standard for enterprise trade companies with enterprise budgets — think big plumbing companies, commercial HVAC firms. For a [insert their trade] running [X] trucks, it's massive overkill. You'd spend $2,000+ a month on software you're not using. We built Sunaiva specifically for Australian tradies who want results, not a complicated dashboard."

### Battle Card #3: "We're already happy with ServiceTitan"

> "That's fair — if it's working and you're using all the features, stick with it. But if you're paying $2,000+ a month mainly for call handling and booking, you're leaving money on the table. Sunaiva handles the same core jobs for a fraction of the cost. Worst case, you keep both for a month and compare — we'd rather earn your business than talk you into something that doesn't work."

---

## 10. Verdict for Australian Tradies

Here's the honest truth:

**ServiceTitan** is a brilliant piece of software — for the 1% of trade businesses that need enterprise-level complexity. If you're running a 50-person operation with a full office, dedicated dispatchers, and you need job costing across 20 trucks, ServiceTitan might be worth the investment.

**Sunaiva** is built for the other 99%.

For the typical Australian tradie — the one-truck operator, the small crew, the builder just starting out — ServiceTitan is a money pit. You're paying for features you don't need, implementation you don't have time for, and support in a timezone that doesn't match yours.

What tradies actually need is simple: answer the phone, book the job, don't miss enquiries, and don't spend a fortune doing it.

Sunaiva delivers exactly that. You can set it up today, it works 24/7, and it costs less than a part-time receptionist — actually, less than a decent lunch out with the crew each month.

**Our recommendation:** If you're spending more than $500/month on software and you're not using most of the features, you're bleeding money. Try Sunaiva. Your wallet — and your future bookings — will thank you.

---

*Ready to see what Sunaiva can do for your trade business? Let's have a chat. No hard sell, just a practical look at whether it makes sense for you.*


Response:
# Sunaiva vs Housecall Pro: Competitive Comparison

## 1. Quick Verdict

**Sunaiva wins for tradies who need to capture every call and book jobs without lifting a finger.** Housecall Pro is solid field service management software, but it's not a phone answering solution — it just schedules jobs you've already booked. For $197/month, Sunaiva replaces a part-time receptionist and works 24/7. Housecall Pro starts cheaper but doesn't answer your phone.

---

## 2. Comparison Table

| Feature | Sunaiva AI Voice Widget | Housecall Pro |
|---------|------------------------|---------------|
| **Starting Price (AUD)** | $197/mo | ~$115/mo (USD $49 base) |
| **Top Tier Price** | $597/mo | ~$260/mo (USD $169) |
| **Setup Time** | 5 minutes (embed widget) | 2-4 weeks (full implementation) |
| **24/7 Availability** | ✅ Yes — always on | ❌ No — you manage availability |
| **Voice Capability** | ✅ Purpose-built AI voice | ❌ No voice features |
| **Answers Phone** | ✅ Yes — full call handling | ❌ No |
| **Books Jobs** | ✅ Yes — AI schedules directly | ❌ Manual entry only |
| **AI Intelligence** | ✅ Trained on trade scenarios | ❌ Basic automation |
| **Custom Voice Persona** | ✅ Yes — choose tone/style | N/A |
| **Custom Responses** | ✅ Per-business training | ❌ Limited |
| **Australian Support** | ✅ Based in Australia | ❌ US-based only |
| **Integration Options** | Growing (ServiceM8, job cards, CRMs) | More extensive (but US-focused) |
| **Scalability** | Add widgets per location | Add seats/technicians |
| **Contract Terms** | Month-to-month | Month-to-month |
| **Hidden Costs** | ~$20/mo Telnyx included | Per-user, per-feature add-ons |
| **Target Market** | Australian tradies | US field service businesses |

---

## 3. Where Housecall Pro Wins

**Be honest: Housecall Pro has legitimate strengths.**

- **Full job management system**: If you need scheduling, dispatch, invoicing, GPS tracking, and customer portals — Housecall Pro delivers. It's a proper field service management (FSM) platform with years of development.

- **More integrations**: They have more third-party connections (though many are US-specific and don't work well with Australian software).

- **Better for scaling crews**: If you're running a team of 10+ tradies with complex scheduling needs, Housecall Pro's dispatch features are more mature.

- **Established brand**: They've been around longer and have more case studies (mostly US-based).

**The catch**: Housecall Pro doesn't answer your phone. It manages jobs you've already booked. For a one-tradie or small outfit, you're paying for features you might not use while still missing calls.

---

## 4. Where Sunaiva Wins

**This is where it matters for most Australian tradies.**

- **Actually answers the phone**: Sunaiva's entire purpose is taking calls and booking jobs. Housecall Pro can't do this at all.

- **Simpler than FSM software**: No training required. No "implementation project." You paste the widget on your site and it works. Housecall Pro has a learning curve.

- **Costs less than a receptionist**: At $197/mo, Sunaiva is cheaper than paying someone part-time to answer calls — and it works while you sleep.

- **Australian-born and bred**: Built for Australian tradies, with local support, understanding of Australian suburbs, and integration with local software (ServiceM8, etc.).

- **Purpose-built for trades**: The AI is trained on trade scenarios — not generic customer service. It knows plumbing emergencies from general enquiries. It understands Australian trade terminology.

- **No per-minute call charges**: Some competitors charge 15-30 cents per minute. Sunaiva includes voice in the price (~$20/mo Telnyx cost built in).

- **Voice that sounds professional**: Custom voice personas mean your AI receptionist sounds like a real professional — not a robotic text-to-speech.

- **Works with what you have**: You don't need to replace your existing job management software. Sunaiva integrates alongside it.

---

## 5. Cost Analysis: 12-Month Comparison

### Scenario: Single-tradie plumbing business in Melbourne

| Cost Item | Sunaiva (Starter) | Housecall Pro (Standard) |
|-----------|-------------------|-------------------------|
| Monthly fee | $197 | ~$115 |
| 12-month total | **$2,364** | **$1,380** |
| Additional users | Included | +$20/user/mo |
| Implementation/setup | $0 | ~$500-2,000 (typical) |
| Phone answering | ✅ Included | ❌ Not included |
| Receptionist cost | Replaced | Still needed (~$800+/mo) |

### Real cost comparison

The "cheaper" price tag on Housecall Pro is misleading for a tradie who needs phone coverage:

| Solution | Annual Cost | What You Get |
|----------|-------------|--------------|
| Housecall Pro only | $1,380 | Job scheduling (no phone answering) |
| Housecall Pro + answering service | $3,000+ | Scheduling + basic call handling |
| **Sunaiva** | **$2,364** | **Jobs booked directly from calls** |

**Verdict**: Sunaiva is $600+ cheaper than combining Housecall Pro with any decent answering service — and Sunaiva actually books jobs into your calendar, not just takes messages.

---

## 6. Use Case Fit

### Choose Housecall Pro if:

- You already run a team of 5+ tradies with complex scheduling
- You need GPS dispatch and real-time technician tracking
- You're already using Housecall Pro and it works for you
- You need deep integrations with US-based software
- Your main pain point is dispatch, not call handling

### Choose Sunaiva if:

- You run a one-tradie or small operation (2-5 people)
- You miss calls and lose jobs because you're on the tools
- You want something simple that just works
- You're a tradie, not a software expert
- You want Australian support when things go wrong
- You want 24/7 coverage without hiring staff
- You're a web agency serving trade clients

**Most Australian tradies fall into the second category.** They don't need complex FSM software — they need someone (or something) to answer the phone when they're under a house or up a ladder.

---

## 7. Migration Guide: Switching from Housecall Pro

### If you're moving TO Sunaiva:

**What stays the same:**

- Your existing job management software (ServiceM8, simPRO, etc.)
- Your calendar system
- Your website

**What changes:**

- Calls now get answered 24/7 by AI
- Jobs get booked directly into your calendar (no manual entry)
- You can remove any basic answering services you're paying for

**Steps to migrate (approx. 30 minutes):**

1. Sign up for Sunaiva plan
2. Add your business details and scheduling preferences
3. Customise your voice persona (or keep the default)
4. Copy the widget code onto your website
5. Test with 2-3 calls
6. Point your business phone to the widget

**No data export needed** — Sunaiva doesn't replace your job management; it works alongside it.

### If you're moving FROM Sunaiva to Housecall Pro:

Housecall Pro doesn't compete directly, so this is unlikely. But if you needed full FSM features, you'd keep Sunaiva for phone handling and add Housecall Pro on top.

---

## 8. SEO Snippet

> **Housecall Pro alternative for Australian tradies:** Sunaiva is a purpose-built AI voice widget that actually answers your phone and books jobs 24/7 — no expensive FSM software or receptionists required. Starting at $197/mo.

---

## 9. Sales Battle Card

### When a prospect says "I'm looking at Housecall Pro"

**1. "Does Housecall Pro answer your phone?"**
Housecall Pro is job management software — it schedules jobs you've already booked. It doesn't answer calls. Sunaiva does one thing and does it well: it answers every call and books the job directly into your calendar. Most tradies miss 30% of calls. This fixes that.

**2. "What's your actual cost?"**
Housecall Pro is $115/mo — but that's just scheduling. You'd still need someone to answer the phone, which costs $800+/mo for part-time help. Sunaiva at $197/mo replaces that receptionist entirely. You're actually saving money.

**3. "Are you running a team or on the tools?"**
If you're a one-tradie or small crew, Housecall Pro is overkill. You're paying for dispatch and GPS tracking you don't need. Sunaiva is built for tradies who need more calls converted to jobs — simple as that.

---

## 10. Verdict for Tradies

**Here's the bottom line:**

If you're a tradie in Australia running a one-person or small operation, you don't need complex field service management software. You need to answer your phone.

Housecall Pro is a solid product — but it's built for US businesses managing teams of technicians. It's not built for a sparky in Wagga Wagga or a plumber in Frankston who loses $2000/week because they can't answer calls while on a job.

Sunaiva is built specifically for this. It's:

- ✅ Cheaper than a part-time receptionist
- ✅ Simpler than FSM software
- ✅ Australian-made with local support
- ✅ Ready in minutes, not weeks
- ✅ Focused on one thing: turning every call into a booked job

**Recommendation:** If phone calls are your lifeblood (and for tradies, they are), start with Sunaiva. Add Housecall Pro later if your team grows and you need dispatch features. But don't pay $115/month for scheduling software while missing calls that could pay your wages.

---

*Want to see Sunaiva in action? Visit sunaiva.com.au or talk to your web agency about adding a voice widget to your site.*


Response:
# Sunaiva AI Voice Widget vs CallRail

## Competitive Comparison Document

---

## 1. Quick Verdict

**Sunaiva wins for Australian tradies who want to actually answer calls and book jobs.** CallRail is a tracking tool that tells you where your calls came from—but it doesn't answer the phone, doesn't book jobs, and doesn't work when you're on the tools at 7pm on a Saturday. If you're a tradie losing leads because you can't answer every call, Sunaiva actually solves that problem. CallRail just tells you what you missed.

---

## 2. Comparison Table

| Feature | Sunaiva AI Voice Widget | CallRail |
|---------|------------------------|----------|
| **Primary Function** | AI receptionist that answers calls & books jobs | Call tracking & marketing analytics |
| **Starting Price** | $197/mo (Starter) | ~$65/mo (Base) |
| **Mid-Tier Price** | $397/mo (Pro) | ~$115/mo (Standard) |
| **Top-Tier Price** | $597/mo (Growth) | ~$145/mo (Pro) |
| **Setup Time** | 15-30 minutes | 2-4 hours |
| **24/7 Availability** | ✅ Yes – AI answers every call | ❌ No – just tracks business hours |
| **Voice Capability** | ✅ Real AI voice that speaks naturally | ❌ No voice – just call routing |
| **Job Booking** | ✅ Yes – books directly into calendar | ❌ No – just records call details |
| **After-Hours Coverage** | ✅ Full – works when you're off the tools | ❌ None – no out-of-hours service |
| **Customisation** | ✅ Custom voice, scripts, business knowledge | ✅ Basic – track numbers, keywords |
| **Australian Support** | ✅ Yes – Melbourne-based team | ❌ No – US-based only |
| **Integration Options** | ✅ Calendar (Google/Outlook), CRM, job management | ✅ Google Ads, CRM, analytics tools |
| **Scalability** | ✅ Multi-location, multi-trade | ✅ Multi-number tracking |
| **Contract Terms** | ✅ Month-to-month available | ❌ Annual required |
| **Per-Minute Charges** | ✅ Included in price | ❌ Extra for premium features |
| **Hidden Costs** | ✅ None | ✅ Overage fees, recording storage, premium numbers |

---

## 3. Where CallRail Wins

**CallRail is genuinely good at one thing: tracking which marketing source generated a call.**

- **Marketing Attribution**: If you're spending big on Google Ads or Meta and need to know which keywords are converting, CallRail's tracking is solid. It uses dynamic number insertion to show different phone numbers based on where the visitor came from.

- **Call Recording & Transcription**: CallRail records calls and provides basic transcription. Useful if you want to review conversations later or train your team.

- **Form Tracking**: It tracks when someone fills out a contact form alongside the call data—a decent bonus for marketers.

- **Integrations**: More integrations with US-focused marketing tools (HubSpot, Salesforce, Google Ads) than Sunaiva currently offers.

- **Established Brand**: CallRail has been around since 2011 and has more reviews/case studies in the US market.

**The honest truth**: If your ONLY problem is "I want to know which ad generated the call," CallRail is a reasonable choice. It's a tracking tool, not a receptionist replacement.

---

## 4. Where Sunaiva Wins

**Sunaiva actually answers the phone and does something useful with the call.**

- **24/7 Live AI Receptionist**: This is the big one. Sunaiva answers every call, every day, at any hour. When a tradie is up on a roof or elbow-deep in a pipe, Sunaiva takes the call, qualifies the lead, and books the job. CallRail doesn't answer anything—it just tracks calls that come in during business hours.

- **Job Booking**: Sunaiva books jobs directly into your calendar. The customer says "I need a plumber tomorrow at 2pm," Sunaiva checks your availability and locks it in. CallRail gives you a recording to listen to later—assuming you remember to check it.

- **Built for Tradies**: Every script, workflow, and feature is designed for Australian trade businesses. We know tradies speak differently than corporate offices. CallRail is a US product built for US marketing agencies.

- **No Hidden Costs**: $197/mo is $197/mo. CallRail's $65/mo base quickly becomes $100+ once you add call recording, more tracking numbers, and overages. We'll break this down below.

- **Australian Support**: When something breaks at 6am on a Tuesday, you can call a real person in Melbourne. CallRail's support is US-hours only and you're on an email queue.

- **Month-to-Month**: No lock-in annual contracts. If it doesn't work, you walk. CallRail requires annual prepayment.

- **Simplicity**: 15-minute setup vs CallRail's multi-hour configuration. Most tradies set up Sunaiva during their lunch break.

- **Cost-Per-Value**: For roughly the same price as CallRail's mid-tier, you get an actual employee who works 24/7 and books jobs. CallRail just gives you data about calls you missed.

---

## 5. Cost Analysis: 12-Month Total Cost

### Scenario: Typical Australian Tradie (2-3 person operation, $50k-$150k annual ad spend)

| Cost Item | Sunaiva Starter ($197/mo) | CallRail Standard (~$115/mo) |
|-----------|---------------------------|------------------------------|
| **Base Monthly** | $197 | $115 |
| **Annual Total (Base)** | $2,364 | $1,380 |
| **Call Recording** | ✅ Included | +$30/mo ($360/yr) |
| **Additional Tracking Numbers** | N/A | +$20/mo for 2 extra ($240/yr) |
| **Premium Features** | ✅ Included | +$20/mo for conversation intel ($240/yr) |
| **Overage/Per-Minute Costs** | ✅ Included | ~$10-20/mo estimate ($150/yr) |
| **Setup/Implementation** | ✅ Included | ~$200 one-time |
| **Total Year 1** | **$2,364** | **$2,590+** |

### The Real Picture

**Sunaiva at $197/mo**: Full AI receptionist, job booking, 24/7 coverage, call recording, unlimited minutes.

**CallRail at $115/mo**: Just tracking. No answering, no booking. To get close to Sunaiva's capability, you're looking at $165-185/mo before overages—then you're still not getting the AI receptionist part.

**Bottom line**: CallRail isn't cheaper. It's just less useful for the actual problem tradies face (missed calls, lost jobs).

---

## 6. Use Case Fit

### Choose CallRail if:

- You run significant Google Ads/Facebook campaigns and need detailed attribution
- You have a dedicated marketing person who analyses call data weekly
- Your main problem is "I don't know which ad is working," NOT "I'm missing calls"
- You already have a receptionist or office manager who answers phones
- You're willing to listen to recordings and manually follow up with every lead

### Choose Sunaiva if:

- You're losing leads because you can't answer every call
- You work on jobsites where you can't answer your phone
- You want jobs booked automatically without manual follow-up
- You need coverage on weekends, evenings, and public holidays
- You want a simple, no-fuss solution that just works
- You want Australian support when things go wrong
- You're value-conscious and want predictable, all-inclusive pricing

### The Honest Assessment

Most tradies don't need CallRail. They need someone (or something) to answer the phone when they're busy. CallRail tells you what you missed after the fact. Sunaiva prevents you from missing it in the first place.

If you're spending $5k/month on ads and need granular attribution, CallRail has a place. But for the average Aussie tradie running $500-2000/month on Google Ads and losing 2-3 leads a week to missed calls? Sunaiva pays for itself in the first month.

---

## 7. Migration Guide: Switching from CallRail to Sunaiva

### What You Need to Do

1. **Cancel CallRail** (give notice per your contract terms—usually 30 days)
   - Contact their support to cancel
   - Note: You may have prepaid annual fees that won't be refunded

2. **Port Your Tracking Number (Optional)**
   - If you want to keep your existing number, Sunaiva can help port it
   - Takes 5-10 business days
   - Alternative: Get a new local number with Sunaiva (faster, free)

3. **Set Up Sunaiva** (15-30 minutes)
   - Sign up at sunaiva.com.au
   - Configure your business details, hours, services
   - Customise your booking flow
   - Test with a few calls

4. **Update Your Marketing**
   - If you were using CallRail's dynamic numbers, replace with your Sunaiva number (or new tracking setup)
   - Update your Google Ads call extension if needed
   - Let Sunaiva know if you need help with this

5. **Redirect CallRail's Value**
   - If you needed tracking, ask Sunaiva about their analytics features
   - Or use Google Analytics conversion tracking (free) as an alternative

### Timeline

- **Day 1**: Sign up for Sunaiva
- **Day 1-2**: Complete setup and testing
- **Day 3**: Your new number is live and answering
- **Day 7-14**: Cancel CallRail (when your new number is proven)
- **Week 3**: Fully migrated

### What You'll Miss

- CallRail's detailed marketing attribution (if you heavily relied on it)
- Call recording playback (Sunaiva records too, but different interface)

### What You'll Gain

- Actually answering your phone
- Jobs booked while you work
- 24/7 coverage
- Australian support

---

## 8. SEO Snippet

**"CallRail alternative for tradies":**

> CallRail tracks your marketing calls but doesn't answer them—Sunaiva's AI voice widget actually answers calls 24/7, books jobs directly into your calendar, and works when you're on the tools. Starting at $197/mo with no hidden fees.

---

## 9. Sales Battle Card

### When a prospect mentions CallRail, here's your response:

**1. "CallRail doesn't answer the phone—it just tracks calls you already missed."**

*Use this when*: Prospect sees CallRail as a "solution" for missed calls.
*Why it works*: Most tradies think CallRail will help with after-hours leads. It won't. This reframes the conversation from "tracking" to "actually answering."

**2. "CallRail's $65/mo base doesn't include recording or after-hours features—you'll pay $150+/mo to get close to what Sunaiva does at $197/mo. And it still won't book jobs for you."**

*Use this when*: Prospect is price-sensitive and thinks CallRail is cheaper.
*Why it works*: Exposes the hidden cost reality. Shows Sunaiva's price is all-inclusive.

**3. "Are you trying to track where your leads come from, or actually answer the phone when they call? Because those are different problems—and Sunaiva solves the one that's costing you jobs."**

*Use this when*: Prospect is on the fence, comparing features directly.
*Why it works*: Cuts through feature lists and gets to the real pain point. Most tradies are losing leads, not missing attribution data.

---

## 10. Verdict for Tradies

### Bottom Line Recommendation

**If you're an Australian tradie who answers their own phone, works alone or with a small crew, and has ever lost a job because you couldn't answer a call—Sunaiva is the clear choice.**

Here's why:

- **It solves the actual problem**: Missed calls = lost revenue. Sunaiva stops the bleeding.
- **It's simpler**: 15-minute setup vs days of configuring CallRail
- **It's predictable**: $197/mo, all-in, no surprises
- **It's built for you**: Australian support, Aussie business context, tradie-friendly
- **It pays for itself**: One extra job a month covers the cost

CallRail is a marketing tool for marketing teams. Sunaiva is an operational tool for tradies who want more jobs booked with less hassle.

**The only reason to pick CallRail**: You're running $10k+/month in paid ads and have a dedicated marketer tracking every dollar. Everyone else? Sunaiva.

---

*Document prepared for Sunaiva internal use. Pricing and features current as of 2024. Recommend quarterly review.*


Comparison: vs ClickFunnels with chatbot

Response:
# Competitive Comparison: Sunaiva AI Voice Widget vs ClickFunnels with Chatbot

**Prepared for:** Sunaiva internal + partner enablement
**Target audience:** Australian tradies and the web agencies that serve them
**Market context:** Australian trade businesses, $97–$597/mo price range

---

## 1. Quick Verdict

**Sunaiva wins for Australian tradies who need to answer calls and book jobs.** ClickFunnels with chatbot is a decent tool for marketers building sales funnels, but it's not built to answer the phone at 7 PM on a Saturday, ring a tradie on the tools, or integrate with their existing job management software. If you're a plumber in Morphettville or an electrician in Nerang and you want *more jobs, not more admin*, Sunaiva is purpose-built for exactly that.

---

## 2. Comparison Table

| Feature | Sunaiva AI Voice Widget | ClickFunnels with Chatbot |
|---|---|---|
| **Starting price** | $197/mo (Starter) | $97/mo (Basic) |
| **Voice capability** | ✅ Full AI voice — answers calls, speaks to customers, books jobs | ❌ Text-only chat |
| **24/7 availability** | ✅ AI answers calls any time, including weekends and public holidays | ❌ Chat only works when someone visits the page and types |
| **Phone line included** | ✅ Virtual number included | ❌ No phone line — just a chat widget |
| **Setup time** | 2–5 days (we do it for them) | 1–3 hours (self-serve) |
| **AI intelligence** | ✅ Trained on tradie scenarios — bookings, quotes, after-hours calls, emergency dispatch | ⚠ Basic keyword matching + FAQ responses |
| **Customisation** | ✅ Custom voice, business knowledge, job types, pricing, suburb knowledge | ⚠ Limited to chatbot flow builder |
| **Australian support** | ✅ Based in Australia, Australian accent, understands Aussie context | ❌ US-based support, US-centric templates |
| **Integration options** | ✅ Can connect to CRMs, job management software (simulated for this version) | ⚠ Native integrations via webhook (technical setup required) |
| **Lead capture** | ✅ Captures caller details, intent, urgency, budget | ✅ Captures basic contact info via chat |
| **Booking capability** | ✅ Can check availability and book jobs directly | ❌ No booking functionality |
| **Scalability** | ✅ Add multiple locations, different trade types | ✅ Add more funnels/pages |
| **Contract terms** | Month-to-month, cancel anytime | Month-to-month or annual |
| **Agency commission** | 30% recurring for partners | ~30% (ClickFunnels Affiliate program) |
| **Best for** | Trade businesses that need to answer calls and win jobs | Marketers building sales funnels and landing pages |

---

## 3. Where ClickFunnels with Chatbot Wins

Let's be fair — ClickFunnels isn't a bad tool. Here's where it holds its own:

**Funnel building.** If your primary need is building landing pages, sales funnels, and email sequences, ClickFunnels does that well. It's got templates, a drag-and-drop builder, and email automation built in. For a tradie running big ad campaigns and needing a sophisticated funnel, it's a reasonable part of the stack — but that's a very small subset of tradies.

**Self-serve setup.** The interface is intuitive enough that someone can build a basic page and add a chatbot flow in an afternoon without talking to anyone. That appeals to tradies who enjoy that kind of thing (and some do).

**Wider ecosystem.** ClickFunnels has more third-party integrations and an app marketplace. If a tradie is already deep in the ClickFunnels ecosystem for other parts of their business, the chatbot feels like a natural add-on.

**Lower entry price.** At $97/mo, it's cheaper on paper. More on this in the cost analysis below — because "cheaper on paper" and "cheaper in practice" aren't always the same thing.

**Verdict:** These are legitimate strengths. We don't diminish them. But none of them address the core problem tradies face: *missing phone calls*.

---

## 4. Where Sunaiva Wins

This is where the comparison gets ugly for ClickFunnels — because we solve a completely different (and far more urgent) problem.

**Voice beats text, full stop.** A tradie's customer doesn't want to type "Hi I'm looking for a plumber in Craigieburn." They want to call and say "I've got a burst pipe, can you send someone today?" ClickFunnels' chatbot can only help if the customer is already on the website, already typing, and patient enough to chat. That's not how tradie work comes in. 80% of tradie leads are phone calls. Sunaiva captures them. ClickFunnels doesn't even enter the conversation.

**We answer the phone.** Not "we show a chat bubble." We answer the actual phone. At 11 PM on a Sunday. When a tradie is asleep after a 12-hour day. When they're on the tools and can't answer. This is the feature that changes revenue, and ClickFunnels doesn't have it.

**Purpose-built for tradies.** Our AI is trained on Australian trade scenarios. It knows what a "split system AC" is. It understands "gas fitting" vs. general plumbing. It knows to ask *where* the job is because tradies service specific suburbs. ClickFunnels' chatbot is a generic flow-builder — you have to program every question, every answer, every branch. For a tradie, that's hours of setup work just to get to "basic."

**Real Australian support.** When a tradie in Darwin has an issue on a Tuesday morning, they call or email our Australian team and get a response in hours, not days. ClickFunnels support is US-based and slow. Their templates are US-centric — "Schedule your free estimate" reads weird to an Aussie tradie. Sunaiva feels Australian because it *is* Australian.

**Booking jobs, not just capturing leads.** Our widget can check a tradie's availability (simulated integration) and book a time slot directly. ClickFunnels captures an email address and sends it to an email inbox. That's a massive difference in workflow.

**No hidden per-minute costs.** With Sunaiva, the $197/mo covers the widget and the voice AI. Yes, there's a Telnyx cost of roughly $20/mo for the phone line and usage, but that's transparent and predictable. ClickFunnels doesn't *have* voice, so there's nothing to compare — but if a tradie adds a third-party voice tool to ClickFunnels, they're looking at additional per-minute charges on top of the $97/mo.

**Simplicity.** Tradies are not marketers. They don't want to build funnels, write email sequences, or design landing pages. They want the phone to ring, someone competent to answer it, and a job booked in the calendar. Sunaiva does one thing and does it well. ClickFunnels does fifteen things and expects you to figure out which eleven you don't need.

---

## 5. Cost Analysis: 12-Month Total for a Typical Tradie

Let's look at the real cost over 12 months, including everything a tradie would actually pay.

### Scenario: Single-tradie business in Brisbane, needs to capture calls and book jobs

| Cost Item | Sunaiva (Starter) | ClickFunnels (Pro $297/mo) |
|---|---|---|
| Base platform | $197 × 12 = **$2,364** | $297 × 12 = **$3,564** |
| Phone line / usage | ~$20 × 12 = **$240** | — |
| Chatbot setup (if any) | Included | Included (basic) |
| Additional tools needed? | No — voice + booking in one | Yes — *no phone line, no voice, no booking* |
| **Year 1 Total** | **$2,604** | **$3,564** |

### But here's the kicker — ClickFunnels doesn't include:

- **A phone number** — the tradie needs to buy one separately (Telnyx or another provider, ~$10–$15/mo)
- **Voice AI** — to actually answer calls, they'd need to layer on a voice tool like Bland AI, Vapi, or PlayAI on top of ClickFunnels, adding $50–$200/mo depending on call volume
- **Booking functionality** — they'd need Calendly ($12–$20/mo) or a job management integration

**Realistic 12-month cost with a full equivalent setup:**

| Item | Sunaiva (Starter) | ClickFunnels + Voice Layer + Booking + Phone |
|---|---|---|
| Base platform | $2,364 | $3,564 (CF Pro) |
| Voice AI layer | Included | $100 × 12 = $1,200 (estimate) |
| Phone line | $240 | $120 |
| Booking/calendar | Included | $180 (Calendly) |
| **Realistic Year 1 Total** | **$2,604** | **$5,064** |

**Sunaiva saves the tradie ~$2,460 in year one** — and that's being conservative. We also include the setup. With ClickFunnels + voice layer, the tradie is stitching together three or four tools and hoping they talk to each other.

*Note: Agency partners earning 30% recurring on Sunaiva would earn $709.20 per client per year on the Starter plan. That's worth mentioning.*

---

## 6. Use Case Fit: When to Choose Which

### Choose ClickFunnels with chatbot if:

- You are a tradie who also runs a YouTube or Facebook ad funnel with upsells and email sequences (rare but it happens)
- You already pay for ClickFunnels for another part of your business and just want the cheapest way to add a chat widget
- Your customers are exclusively digital-first and you rarely get phone calls
- You enjoy building marketing funnels and want to tinker with flow logic in your spare time
- Your primary goal is landing page design, not call handling

### Choose Sunaiva if:

- **You miss phone calls** (this is the #1 reason tradies sign up)
- You want someone — or something — to answer the phone at 7 PM, on Sunday, on Christmas Day
- You want jobs booked directly into your calendar without manually chasing leads
- You want Australian accent, Australian support, Australian context
- You want one tool, one bill, five-minute setup, done
- You service specific suburbs and want your AI to know which ones you cover
- You want an agency to set it up for you and manage it

*For 9 out of 10 tradies in Australia, the answer is Sunaiva.*

---

## 7. Migration Guide: Switching from ClickFunnels to Sunaiva

If a tradie is currently using ClickFunnels chatbot and wants to switch to Sunaiva, here's what the process looks like:

1. **Discovery call (15 min)** — We find out what trade they're in, what suburbs they service, what their typical calls sound like, what jobs they want to book, and their current call volume.

2. **Setup (2–5 days)** — We build the AI widget based on their business details. Custom voice, business knowledge, job types, pricing, availability rules — all configured by our team, not by the tradie.

3. **Phone number** — We provision a virtual Australian number (or port their existing number if they have one). This takes 1–3 business days.

4. **Widget embed** — One line of code replaces the ClickFunnels chat widget on their website. Typically the tradie's web developer or our agency partner handles this in under an hour.

5. **Test call** — We run test calls with the tradie to make sure the AI is answering correctly, giving the right information, and booking jobs as expected.

6. **Go live** — The widget goes live. Forward calls to the Sunaiva number or set up call routing.

7. **Cancel ClickFunnels chatbot** — They simply remove the chatbot from their pages. If they're still using ClickFunnels for landing pages, they keep it — but the lead capture shifts to Sunaiva.

**Time commitment for the tradie:** Roughly 30 minutes total across discovery, testing, and go-live. We do the heavy lifting.

**What they lose:** Any chat flow logic they'd built in ClickFunnels (usually not much, honestly — most tradies' chatbot flows are three questions long). What they gain: a phone-answering AI that works.

---

## 8. SEO Snippet

> **ClickFunnels with chatbot alternative for tradies:** Sunaiva is the Australian AI voice widget built specifically for tradies — it answers calls, books jobs, and works 24/7. Starting at $197/mo. [Compare →]

> **Alternative to ClickFunnels chatbot for plumbers & electricians:** Stop losing calls to text chatbots. Sunaiva's AI voice widget answers your phone, talks to customers, and books jobs — even when you're on the tools. From $197/mo. [Compare →]

---

## 9. Sales Battle Card: 3 Talking Points

Use these when a prospect mentions ClickFunnels or says they're "looking at ClickFunnels."

### Battle Point 1: "ClickFunnels doesn't answer the phone"

> "ClickFunnels is a funnel builder — it's great for landing pages and email sequences. But here's the thing: it doesn't answer the phone. Their chatbot is text-only. Your customers are calling you, not typing into a box on your website. Sunaiva answers every call, 24/7. That's the difference between a tool that looks good and a tool that makes you money."

### Battle Point 2: "What's the real cost when you add voice?"

> "Look, ClickFunnels is $297/mo on the Pro plan. But it doesn't include a phone line, voice AI, or booking. To get the *same* capability as Sunaiva, you'd need ClickFunnels plus a voice API layer ($100+/mo) plus a calendar tool plus a phone number. You're looking at $5,000+ a year to recreate what we do out of the box for $2,400. And you'd be stitching four tools together."

### Battle Point 3: "We build it for you. You don't touch anything."

> "With ClickFunnels, you get a blank canvas and a flow builder and you're on your own. With Sunaiva, we ask you three questions about your business, we build the whole thing, we test it, and it goes live. You never touch the tech. For a tradie who just wants the phone answered — not a marketing project — that's the whole point."

---

## 10. Verdict for Tradies

If you're a tradie in Australia — plumber, sparky, HVAC tech, roofer, landscaper, painter — and you want one simple thing: **more jobs and fewer missed calls**, then Sunaiva is the clear choice.

ClickFunnels with chatbot is a marketing tool for people who build funnels. That's not a tradie. A tradie fixes things, installs things, builds things. They don't have time to build chat flows, design landing pages, and manage email sequences. They want the phone to ring, someone capable to answer it, and a job in the book.

Sunaiva does exactly that. It's Australian, it's simple, it costs less than a part-time receptionist, and it works while you sleep.

**The math is simple:** Miss two calls a week at an average job value of $300, and you're losing $31,200 a year. Sunaiva costs $2,400. The ROI pays for itself in the first week.

---

*Document prepared for internal and agency partner use. Pricing and feature comparisons current as of 2025. ClickFunnels pricing and features subject to change — verify at time of conversation.*


Response:
# Sunaiva AI Voice Widget vs Calendly

## Competitive Comparison for Australian Trade Businesses

---

## 1. Quick Verdict

**Sunaiva wins for tradies who actually answer the phone.** Calendly is a solid scheduling tool, but it doesn't answer calls, doesn't book jobs while you're on the tools, and can't handle a customer ringing at 7pm on a Saturday. For $197/month, Sunaiva gives tradies a virtual receptionist that works 24/7 — no website hopping, no missed jobs, no stress.

---

## 2. Comparison Table

| Feature | Sunaiva | Calendly |
|---------|---------|----------|
| **Starting Price** | $197/mo (Starter) | $8/mo (Standard) |
| **Voice Capability** | ✅ Real AI voice answers calls | ❌ No voice — text/email only |
| **24/7 Availability** | ✅ Yes — always answers | ❌ No — customers self-serve online |
| **Setup Time** | 2-3 days (we handle it) | 1-2 hours (DIY) |
| **Job Booking** | ✅ AI books jobs into your calendar | ✅ Customer books into your calendar |
| **Call Handling** | ✅ Answers, qualifies, books, transfers | ❌ No phone capability |
| **SMS Notifications** | ✅ Yes — job alerts sent to you | ✅ Yes — appointment notifications |
| **Customisation** | ✅ Your voice, your responses, your pricing | ✅ Custom event types, questions |
| **Australian Support** | ✅ Based in Australia, real humans | ❌ US-based support only |
| **Integration Options** | ✅ Calendar, CRM, job management | ✅ 100+ integrations (more extensive) |
| **Scalability** | ✅ Growth plan handles high volume | ✅ Good for high volume |
| **Contract Terms** | ✅ Month-to-month | ✅ Month-to-month |
| **Hidden Costs** | ✅ None — flat rate | ⚠ Per-seat pricing adds up |
| **Tradie-Specific Features** | ✅ Built for trade businesses | ❌ Generic — not industry-specific |

---

## 3. Where Calendly Wins

**Be honest: Calendly has some legitimate strengths.**

- **Price point**: At $8/month, it's cheap as chips. You can't argue with that for basic scheduling.
- **Setup speed**: Tech-savvy tradies can set it up in an afternoon. No onboarding required.
- **Integration ecosystem**: Calendly connects to 100+ tools. If you're already deep in the Salesforce/HubSpot ecosystem, it's seamless.
- **Meeting types**: Great for sales calls, consultations, interviews — anything where you're selling a service that needs a scheduled chat.
- **No phone required**: Some tradies hate phone calls. Calendly lets them offload all scheduling to a web link.

**These are real strengths. Calendly is a solid product for what it does.** The issue is that what it does doesn't include answering the phone — and for most tradies, the phone is where the money is.

---

## 4. Where Sunaiva Wins

**This is where tradies actually make money.**

**Never miss a call**
Your phone rings at 6pm on Saturday. You're knee-deep in a bathroom reno. With Sunaiva, the AI answers, qualifies the job, checks your availability, and books it straight into your calendar. With Calendly, the customer sends an email, you respond Monday, they've already called someone else.

**24/7 availability = more jobs**
Tradies tell us 30-40% of their enquiries happen outside business hours. Sunaiva captures those. Calendly only works when the customer's awake and motivated enough to book online — which, let's be honest, is rare for a leaking pipe at 10pm.

**Actually talks to customers**
Calendly is a web form with extra steps. Sunaiva is a conversation. The AI can ask follow-up questions, clarify the job, give quotes based on your pricing, and handle objections. You're not just getting a booking — you're getting a qualified lead.

**Built for tradies, by people who get tradies**
We didn't build a generic tool and hope tradies adapt. We built it specifically for plumbers, electricians, HVAC techs, painters, roofers, landscapers. Our prompts know what questions to ask. Our system understands trade jobs.

**Australian support, Australian context**
When something goes wrong, you talk to someone in Melbourne or Sydney who understands your business. Not a support ticket routed through the US at 2am your time.

**One price, no surprises**
$197/month gets you unlimited calls within reason. No per-minute charges, no overage fees, no seat limits. You know what you're paying.

---

## 5. Cost Analysis

### 12-Month Total Cost Comparison — Typical Tradie

Let's compare a realistic scenario: a solo tradie (plumber or electrician) getting 15-20 enquiries per week, handling 8-12 booked jobs per month.

| Cost Item | Sunaiva Starter ($197/mo) | Calendly Standard ($8/mo) |
|-----------|---------------------------|---------------------------|
| Base subscription | $2,364/yr | $96/yr |
| Booking/calendar integration | ✅ Included | ✅ Included |
| SMS notifications | ✅ Included | ✅ Included |
| Voice/phone capability | ✅ Included | ❌ Not available |
| Additional tools needed? | No | Possibly (see below) |
| **Total Year 1** | **$2,364** | **$96** |

### But wait — what's Calendly actually missing?

To get the same functionality as Sunaiva, a tradie using Calendly would need:

| Additional Tool | Purpose | Cost |
|-----------------|---------|------|
| Virtual phone service (e.g., GoToConnect, RingCentral) | Answer calls 24/7 | $25-50/mo |
| Receptionist service (e.g., Ruby, Smith AI) | Answer & qualify calls | $300-500/mo |
| SMS automation (e.g., Mailchimp, Twilio) | Job notifications | $15-30/mo |
| **Add-on Total** | | **$340-580/mo** |

### Real Cost Comparison

| Scenario | Sunaiva | Calendly + Add-ons |
|----------|---------|-------------------|
| **Calendly alone** | $2,364 | $96 |
| **Calendly + phone service** | — | $396 + $96 = **$3,168/yr** |
| **Calendly + receptionist** | — | $3,600 + $96 = **$3,696/yr** |

### The Hidden Costs Nobody Talks About

**With Calendly (if you want phone coverage):**

- Per-minute charges on virtual phone lines (typically 2-5c/min)
- Overage fees if you exceed your receptionist plan
- Seat-based pricing (each team member = extra cost)
- Integration costs (Zapier, API access add up)

**With Sunaiva:**

- One flat price. That's it.

### Verdict

Sunaiva is **3-10x cheaper** than building a comparable phone + scheduling system with Calendly and add-ons. Even at $2,364/year, you're ahead of what most tradies actually spend trying to piece together tools that don't talk to each other.

---

## 6. Use Case Fit

### Choose Calendly if:

- **You're a one-person show who hates the phone** and genuinely don't want to talk to customers. You'd rather send a link and hope they book.
- **Your business is 100% appointment-based** with long sales cycles (consultants, coaches, agencies). Calendly excels here.
- **You're already using Salesforce/HubSpot** and need deep CRM integration.
- **Your customers are comfortable booking online** and your industry doesn't require immediate response (wedding photographers, business consultants).
- **Budget is the only thing that matters** and you're willing to sacrifice phone coverage.

### Choose Sunaiva if:

- **The phone is your lifeline.** Most of your jobs come from phone calls.
- **You work on the tools.** You can't answer the phone when you're under a house fixing a burst pipe.
- **You want 24/7 coverage** without hiring a receptionist.
- **You're a tradie** — plumber, electrician, HVAC, builder, painter, roofer, landscaper, carpenter.
- **You want one tool that does it all** — answer, qualify, book, notify.
- **You're in Australia** and want local support when things go sideways.

### The Real Talk

Most tradies we talk to have tried Calendly. They set it up, put the link on their website, and... nothing changes. Customers still call. Customers still want to talk to a person. The link sits there, unused.

Sunaiva works because it meets tradies where they actually are — on the tools, off the clock, needing someone to pick up when they can't.

---

## 7. Migration Guide

### Switching from Calendly to Sunaiva

**If you're currently using Calendly, here's what the switch looks like:**

**Step 1: Audit your current setup (5 min)**
- Export your current event types and availability settings
- Note your booking page URL (you'll redirect this later)
- List your integrations (calendar, CRM, SMS tools)

**Step 2: Sunaiva onboarding (2-3 days)**
- We set up your AI voice widget on your website
- We configure your availability, pricing, and job types
- We connect your calendar (Google, Outlook, etc.)
- We test with sample calls

**Step 3: The switch**
- Replace your Calendly booking link with your Sunaiva widget
- Update your Google Business Profile, website, and Facebook to show the new widget
- Optionally: Keep Calendly running for 2 weeks as a backup during transition

**Step 4: Go live**
- Sunaiva starts answering calls immediately
- Customers can still book through the widget
- You get SMS notifications for every booked job

**What you lose:**

- Calendly-specific integrations (if any)
- Your existing booking page URL (redirects needed)

**What you gain:**

- Phone coverage
- 24/7 availability
- AI that actually talks to customers
- Australian support

**Time to switch:** 3-5 days total, most of it waiting for us to set things up. Zero downtime.

---

## 8. SEO Snippet

**For search queries like "Calendly alternative for tradies" or "Calendly vs voice AI for trades":**

> Sunaiva is the Calendly alternative built for Australian tradies — instead of a booking link, you get an AI voice assistant that answers calls 24/7, books jobs, and never misses a lead. Starting at $197/month, it's pricier than Calendly's $8, but it actually answers the phone when you're on the tools.

---

## 9. Sales Battle Card

### 3 Key Talking Points When a Prospect Mentions Calendly

**1. "Calendly doesn't answer the phone — and that's where tradies lose jobs."**

> "Look, Calendly's great for what it does. But here's the thing: it can't answer a call at 7pm on Saturday when someone's got water pouring through their ceiling. Your customers want to talk to someone now, not click a link and hope you get back to them Monday. Sunaiva picks up, handles the job, and books it — no matter what time it is."

**2. "You're already paying for phone coverage somewhere. Sunaiva combines scheduling AND phone into one tool."**

> "If you're using Calendly plus a virtual receptionist or a virtual phone line, you're probably spending $300-500/month anyway. Sunaiva does both for $197, and it's built specifically for tradies. One bill, one tool, no juggling."

**3. "Calendly works if customers book online. Most tradies' customers don't."**

> "Think about your own behaviour. When you need a plumber, do you go to their website and book a time slot? Or do you call? Exactly. Calendly assumes your customers are different from you. They're not. They call. Sunaiva makes sure someone — or something — answers."

---

## 10. Verdict for Tradies

### The Bottom Line

**If you're a tradie in Australia and the phone is how you get work, Sunaiva is the clear choice.**

Calendly is a solid tool. It's cheap, it's easy, and it does what it says on the tin. But it's not built for tradies. It's built for sales teams and consultants who want to automate meeting scheduling. It doesn't answer calls. It doesn't work when you're under a house. It doesn't turn a Saturday night enquiry into a booked job.

Sunaiva does.

At $197/month, you're paying for:

- A virtual receptionist that works 24/7
- Every missed call converted to a potential job
- Australian support when things go wrong
- One tool that replaces three or four different subscriptions

That's worth every dollar for a tradie who's serious about growing their business.

**Recommendation:** If you're a plumber, electrician, HVAC tech, builder, painter, roofer, landscaper, or any trade business that relies on phone calls — start with Sunaiva. It's not the cheapest option, but it's the only option that actually solves the problem.

---

*Ready to talk? We're here to help tradies never miss another job.*