# OBE-M08: Re-engagement email for inactive signups
**Area:** Customer Onboarding Emails
**Model:** minimax/minimax-m2.5
**Tokens:** 1,685
**Cost:** $0.0017
**Time:** 3987ms
**Timestamp:** 2026-02-16T12:22:06.927045

---

# Day 21 Re-engagement Email

**Production-ready. Copy-paste ready. No placeholders except where noted.**

---

**Subject Line:**
Quick question about your Sunaiva widget

**Preheader:**
Still getting those missed calls? Let's get you set up in 15 minutes.

---

Hey [First Name],

You signed up for Sunaiva a few weeks back, and I noticed the widget isn't live on your site yet.

No stress — this happens all the time. You're busy running your business, and installing a new tool falls down the list.

But here's what I'd hate for you to miss: every day your widget isn't live, you're potentially missing a job. Our AI answers calls 24/7, books jobs straight into your calendar, and speaks to customers in a friendly Australian voice — so you're not missing a single lead.

**Let's get you up and running. I've got two easy options:**

1. **Free remote setup** — Book a 15-minute slot and our team will install it for you. No tech know-how required.

2. **Quick video walkthrough** — I'll show you exactly where to paste the code. Takes 5 minutes max.

Book your setup call here → [Book Now Link]

---

**A quick note on pricing:**

You're currently on our beta rate of $197/month (Starter). Once we move out of beta, pricing goes up — so now's the time to get set up and lock in your rate.

**This offer expires in 7 days.** After that, we'll need to discuss next steps.

---

**Not ready right now?**

That's totally fine. You can pause your subscription anytime — no fees, no awkward conversations. Just reply with **PAUSE** and we'll sort it.

Either way, I hope to get you up and running soon.

Cheers,

[Your Name]
Sunaiva Team

---

**P.S.** — If you'd rather just test it on one page first, I can walk you through adding it to just your landing page. Just let me know.

---

**Notes for deployment:**

- **Send day:** Day 21 after signup (inactivity trigger)
- **Personalisation:** Pull `[First Name]` from account data. If unavailable, default to "Hey there"
- **Link placeholders:** Replace `[Book Now Link]` with your booking calendar URL (Calendly, ChiliPiper, or equivalent)
- **Beta deadline:** Adjust the "7 days" and "after that" language based on your actual beta close date. Be specific: "by Friday 14th" or "by February 28th"
- **Trigger logic:** Segment by `signup_date < 21 days ago AND widget_installed = false`
- **Footer:** Add physical address and unsubscribe link to comply with Australian spam laws (CAN-SPAM / Privacy Act requirements)

---

**What makes this work:**

- **No guilt trip** — "No stress" and "this happens all the time" normalises their behaviour
- **Two clear paths** — Setup assistance OR video walkthrough. No analysis paralysis
- **Specific time commitment** — 15 minutes / 5 minutes. Tradies respond to concrete answers
- **Real urgency** — Beta pricing deadline creates FOMO without being aggressive
- **Easy exit** — "PAUSE" is simple, low-friction, and builds trust
- **P.S. soft close** — Gives them one more tiny action ("just test on one page") if they were on the fence