# OBE-M05: Optimization tips email — Day 14 power user
**Area:** Customer Onboarding Emails
**Model:** minimax/minimax-m2.5
**Tokens:** 1,101
**Cost:** $0.0011
**Time:** 10833ms
**Timestamp:** 2026-02-16T12:22:05.942194

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# Day 14: Power Up Your Widget

Hey there,

Two weeks in — you're no longer a newbie. You're running calls, capturing leads, and probably wondering what else this thing can do.

Let's fix that.

Here are the advanced moves that separate average users from power users:

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**1. Route calls by time of day**

Your customers don't call at 9am sharp. They call at 7am before work, at lunch, and at 6pm when they're off the tools. Set up time-based routing in your dashboard to send morning calls to your mobile, afternoon calls to your office, and after-hours to your widget with a different script. Every call gets answered. You don't lift a finger.

**2. Set up holiday messages**

Christmas shut down, long weekend, annual leave — it happens. Record a custom holiday greeting in under 60 seconds. Tell callers when you're back and what to do in an emergency. It takes two minutes to set up and stops you from losing leads while you're enjoying your break.

**3. Optimise your after-hours script**

After-hours is where most tradies lose jobs. Your widget can be working while you're sleeping. Review your after-hours script weekly. Are you offering a callback? Mentioning emergency services? Adding a link to your online booking? Tweak the words, track the results.

**4. Plug into your booking system**

If you're using ServiceM8, Jobber, Tradieflow, or a similar tool, connect it. Callers can book jobs directly through the widget — no phone tag, no lost leads. This alone can lift conversion by 20-30%. Check your integrations page to see if your system is supported.

**5. Read your analytics weekly**

Your dashboard shows you what's working. Which scripts convert best? Which hours generate the most leads? Which questions do callers ask most? Spend 10 minutes each Friday reviewing your stats. Small tweaks to your script based on real data = big revenue gains.

**6. Upgrading unlocks more power**

Here's the thing — Starter gets you everything we've covered so far. But Pro adds call recording, priority support, and unlimited custom scripts. Growth gives you multiple locations, advanced analytics, and agency-level features. If you're handling 20+ calls a week, the upgrade pays for itself in two jobs.

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You've built the foundation. Now it's about fine-tuning.

Go into your dashboard this week. Set up time routing. Check your after-hours script. Pull your analytics. Make one change and watch what happens.

Need a hand? Reply to this email — we're here.

Cheers,
The Sunaiva Team

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**P.S.** Book a 15-minute strategy call and we'll walk through your analytics together. No hard sell — just practical advice. [Book here]