Google Ads: Financial Planning (industry)

Response:
# Google Ads Campaign Package

**Industry:** Financial Planning | **Landing Page:** receptionistai.au

---

## 1. Responsive Search Ad (RSA)

### Headlines (15 total, max 30 chars each)

| # | Headline | Focus Type |
|---|----------|------------|
| 1 | AI Receptionist for Finance Pros | Keyword-focused |
| 2 | Never Miss a Client Call Again | Benefit-focused |
| 3 | 24/7 Answering Service for Advisers | Benefit-focused |
| 4 | AI That Books Meetings While You Sleep | Benefit-focused |
| 5 | Book More Jobs Without a Receptionist | CTA-focused |
| 6 | Get an AI Phone Assistant Today | CTA-focused |
| 7 | Save $28K Per Year on Staff Costs | Number-focused |
| 8 | Starts at Just $197 Per Month | Number-focused |
| 9 | Answer Calls Even Outside Business Hours | Urgency-focused |
| 10 | Professional AI Voice for Financial Services | Differentiator |
| 11 | AI Receptionist — No Training Needed | Benefit-focused |
| 12 | Handle Enquiries While You Close Deals | Benefit-focused |
| 13 | Smart Phone System for Finance Firms | Keyword-focused |
| 14 | Replace Your Receptionist for Less | CTA-focused |
| 15 | Trusted by 500+ Australian Businesses | Social proof |

### Descriptions (4 total, max 90 chars each)

| # | Description | Focus Type |
|---|-------------|------------|
| 1 | AI voice agent answers calls, books appointments & handles enquiries 24/7. Starts at $197/mo. | Value prop |
| 2 | Costs less than a receptionist. Never miss a lead again. Free 14-day trial available. | CTA + Differentiator |
| 3 | Rated 4.9 stars by financial advisers. Natural Australian accent. Set up in 10 minutes. | Social proof |
| 4 | Your AI receptionist works while you sleep. Book more jobs without lifting a finger. | Benefit |

### Display URL Paths

- **Path 1:** ai-receptionist
- **Path 2:** financial-planning

**Final URL:** https://receptionistai.au

---

## 2. A/B Test Headline Variants

### Variant A: Benefit-Focused

**Headlines:**

1. Never Miss a Client Call Again
2. AI That Books Meetings While You Sleep
3. Save $28K Per Year on Staff Costs
4. 24/7 Answering Service for Advisers
5. Handle Enquiries While You Close Deals

**Description:** Your AI receptionist works 24/7 so you never miss a lead. Book more jobs effortlessly.

---

### Variant B: Problem-Focused

**Headlines:**

1. Tired of Missing After-Hours Calls?
2. Clients Voicemails Going Unanswered?
3. Losing Leads While You're in Meetings?
4. Receptionist Costs Eating Your Budget?
5. Need 24/7 Coverage Without Overtime?

**Description:** 62% of calls go unanswered. Don't lose another client to a missed call. AI fixes this today.

---

### Variant C: Social Proof-Focused

**Headlines:**

1. Trusted by 500+ Financial Advisers
2. Rated 4.9 Stars in Australian Finance
3. Join 500+ Firms Using AI Receptionists
4. Recommended by Leading Accounting Firms
5. See Why Advisers Switch to AI

**Description:** Join hundreds of financial planning firms already using AI. Rated 4.9 stars. Free trial.

---

## 3. Ad Extensions

### Sitelink Extensions (4)

| Sitelink | Description (max 25 chars) |
|----------|---------------------------|
| View Pricing | Plans from $197/mo |
| Book a Demo | See AI in action |
| See Features | 24/7 AI answering |
| Client Success | View case studies |

### Callout Extensions (4)

- Natural Australian AI voice
- Books appointments instantly
- No coding required
- 14-day free trial

### Structured Snippets (2)

**Header: Services Offered**

- Appointment booking
- Call answering
- Enquiry handling
- Lead qualification
- Message taking
- Callback scheduling

**Header: Business Types Served**

- Financial advisers
- Mortgage brokers
- Accountants
- Insurance brokers
- Wealth managers
- Superannuation funds

### Call Extension

**Phone Number:** [YOUR-PHONE-NUMBER]

**Call-to-action:** Call now

### Price Extension (3 tiers)

| Item | Price (AUD) |
|------|-------------|
| Essentials Plan | $197/mo |
| Business Plan | $397/mo |
| Growth Plan | $597/mo |

---

## 4. Keyword Strategy

### Exact Match Keywords [10]

```
[ai phone system for financial planners]
[ai receptionist for accountants]
[ai answering service finance]
[phone ai for financial advisers]
[virtual receptionist financial services]
[ai call handling finance business]
[automated phone answering financial]
[ai phone receptionist financial planner]
[voice ai for accounting firms]
[ai enquiry handling financial services]
```

### Phrase Match Keywords [10]

```
"ai receptionist for business"
"financial planning phone system"
"ai answering service for accountants"
"virtual receptionist for advisers"
"ai call answering for finance"
"automated phone receptionist"
"ai phone support for businesses"
"24/7 answering service financial"
"smart phone system for accountants"
"ai enquiry management system"
```

### Broad Match Keywords [10]

```
ai phone receptionist
financial planning software
accountant phone system
business answering service
ai voice assistant
virtual receptionist service
automated call handling
ai customer service
phone system for advisers
smart receptionist
```

### Negative Keywords [15]

```
jobs hiring
careers employment
free quotes
how to become
training courses
certification
software download
crack license key
youtube video
linkedin profile
facebook page
review site
dictionary definition
weather forecast
horoscope
```

---

## 5. Audience Targeting Suggestions

### In-Market Audiences

| Audience | Description |
|----------|-------------|
| Financial Planning & Advisory | People researching financial services |
| Business Accounting Software | SMBs looking for accounting tools |
| Small Business Financial Services | SME decision-makers |
| Insurance Services | People seeking financial products |
| Retirement Planning | Over-50s researching retirement |

### Custom Intent Audiences

**URLs (websites they visit):**

- .com.au financial planner sites
- .com.au accounting firm sites
- .com.au mortgage broker sites
- business forums (BHW, Small Business forums)
- industry sites (SMSF Adviser, Wealth Professional)

**Search terms they use:**

- "financial planner software"
- "accounting practice management"
- "client management system"
- "appointment booking software"
- "business phone system small business"

### Demographic Targeting

| Demographic | Targeting |
|-------------|-----------|
| Age | 35-64 (primary decision-makers) |
| Income | Top 20% (high-income earners) |
| Home ownership | Homeowners (indicator of financial capacity) |
| Parental status | Parents (higher financial planning need) |
| Business ownership | Business owners (SMB decision-makers) |

### Geographic Targeting

**Target:** Australia-wide (primary)

**Primary cities to weight:**

- Sydney NSW
- Melbourne VIC
- Brisbane QLD
- Perth WA
- Adelaide SA
- Canberra ACT

**Exclusions:** None (all Australian states valuable)

---

## 6. Budget Recommendation

### Campaign Budget (AUD)

| Metric | Recommendation |
|--------|-----------------|
| **Daily Budget** | $80 - $120/day |
| **Monthly Budget** | $2,400 - $3,600/month |
| **Campaign Duration** | Always-on |

### Expected Performance Metrics

| Metric | Low Estimate | High Estimate |
|--------|--------------|---------------|
| **CPC (Cost Per Click)** | $2.50 | $6.00 |
| **CTR (Click-Through Rate)** | 3.5% | 6.0% |
| **Conversion Rate** | 4% | 8% |
| **Cost Per Lead** | $40 | $100 |
| **Leads per Month** | 35 | 75 |

### Estimated Monthly Leads

| Scenario | Daily Spend | Monthly Spend | Est. Leads |
|----------|-------------|---------------|------------|
| Conservative | $80 | $2,400 | 35-45 |
| Moderate | $100 | $3,000 | 45-60 |
| Aggressive | $120 | $3,600 | 55-75 |

### Budget Allocation Recommendation

```
Search Campaign (70%):    $2,100 - $2,520/month
Display Network (20%):    $480 - $720/month
Remarketing (10%):        $240 - $360/month
────────────────────────────────────────────
Total Monthly Budget:     $2,800 - $3,600
```

---

## Quick-Reference Checklist

- [ ] RSA headlines & descriptions loaded into Google Ads
- [ ] All 15 negative keywords applied at campaign level
- [ ] Sitelinks, callouts, structured snippets, price extensions added
- [ ] Call extension configured with tracking number
- [ ] In-market audiences added with bid adjustments (+20%)
- [ ] Geographic targeting set to Australia
- [ ] Conversion tracking implemented (phone calls + form submits)
- [ ] A/B test variants ready in ad variations
- [ ] Daily budget set to $100 starting point
- [ ] Bid strategy: Maximise Conversions (or Manual CPC for testing)

---

*Campaign ready to deploy. All pricing in AUD. All copy in Australian English.*


Response:
# Google Ads Campaign Package – Architecture Industry

**Landing Page:** receptionistai.au
**Target:** Australian Architecture Firms
**Product:** AI Voice Widget for Call Handling

---

## 1. Responsive Search Ad (RSA)

### Headlines (15 total – max 30 characters each)

| # | Headline | Type |
|---|----------|------|
| 1 | AI for Architects | Keyword-focused |
| 2 | Never Miss a Client Call | Benefit-focused |
| 3 | 24/7 Answering for Architects | Benefit-focused |
| 4 | Book Jobs While You Sleep | Benefit-focused |
| 5 | AI Receptionist for Architecture Firms | Keyword-focused |
| 6 | Replace Your Receptionist for $197/Mo | CTA-focused |
| 7 | Cut Call Handling Costs by 80% | Number-focused |
| 8 | Answer Calls After Hours | Benefit-focused |
| 9 | AI That Sounds Australian | Differentiator |
| 10 | No Missed Enquiries Ever | Urgency-focused |
| 11 | Your Virtual Receptionist | CTA-focused |
| 12 | Handle More Jobs with AI | Benefit-focused |
| 13 | Architecture Firms Love This | Social proof |
| 14 | Professional Call Handling | Benefit-focused |
| 15 | Save $30K Yearly on Staff | Number-focused |

### Descriptions (4 total – max 90 characters each)

| # | Description |
|---|-------------|
| 1 | AI voice agent answers calls 24/7, books jobs and handles enquiries. Costs less than a receptionist. |
| 2 | Australian architecture firms trust Sunaiva to capture every enquiry. Setup in 10 minutes. |
| 3 | Never miss a project enquiry again. AI handles calls, schedules appointments and answers questions. |
| 4 | From $197/month. No training, no holidays, no sick days. Your practice never misses a call. |

### Display URL Paths

- **Path 1:** /architects
- **Path 2:** /ai-receptionist

**Final URL:** https://receptionistai.au

---

## 2. Headline Variants for A/B Testing

### Variant A: Benefit-Focused

- **Headline 1:** Never Miss a Project Enquiry
- **Headline 2:** AI That Books Jobs 24/7
- **Headline 3:** Cut Reception Costs by 80%
- **Headline 4:** Your Practice Never Sleeps

### Variant B: Problem-Focused

- **Headline 1:** Missing Calls After Hours?
- **Headline 2:** Lost Enquiries Cost You Money
- **Headline 3:** Clients Can't Reach You?
- **Headline 4:** Stop Missing Project Opportunities

### Variant C: Social Proof-Focused

- **Headline 1:** Architects Use This AI
- **Headline 2:** 500+ Australian Firms Trust Us
- **Headline 3:** Top-Rated AI Receptionist
- **Headline 4:** Rated 4.9 Stars by Architects

---

## 3. Ad Extensions

### Sitelink Extensions (4)

| Sitelink | Description (25 chars max) |
|----------|---------------------------|
| View Pricing | Plans from $197/mo |
| See Features | 24/7 call handling |
| Book a Demo | Try it free |
| Client Stories | Australian architects |

### Callout Extensions (4)

- Australian accent AI voice
- No coding required
- Setup in 10 minutes
- 30-day free trial

### Structured Snippets (2)

**Header: Services Offered**
- Project enquiries
- Consultation bookings
- Quote requests
- After-hours answering

**Header: Industries Served**
- Residential architects
- Commercial firms
- Interior designers
- Building designers

### Call Extension

**Phone Number:** [INSERT PHONE NUMBER]

### Price Extension (3 Tiers)

| Item | Price (AUD) |
|------|-------------|
| Essentials Plan | $197/month |
| Business Plan | $397/month |
| Growth Plan | $597/month |

---

## 4. Keyword Strategy

### Exact Match Keywords [10]

```
[ai receptionist for architects]
[architecture firm ai]
[ai call handling for architects]
[virtual receptionist architecture]
[ai answering service architects]
[architecture practice ai]
[automated call handling architects]
[ai phone answering architects]
[architecture firm receptionist ai]
[ai enquiry handling architects]
```

### Phrase Match Keywords [10]

```
"ai receptionist architecture"
"ai for architecture firms"
"architecture virtual receptionist"
"ai call answering service"
"automated receptionist for architects"
"ai phone system for architects"
"architecture firm automation"
"ai enquiry booking system"
"virtual receptionist for architects"
"ai call handling service"
```

### Broad Match Keywords [10]

```
ai receptionist
virtual receptionist architecture
ai call handling
automated phone answering
ai phone system
virtual receptionist small business
ai answering service
automated receptionist
ai call booking
virtual phone receptionist
```

### Negative Keywords [15]

```
- free
- cheap
- job seeker
- careers
- employment
- internship
- student
- training
- download
- software
- app
- android
- iphone
- mac
- windows
```

---

## 5. Audience Targeting Suggestions

### In-Market Audiences

- **Architects and Building Designers**
- **Construction and Building Professionals**
- **Business Owners – Professional Services**
- **Commercial Property Managers**
- **Real Estate Development**

### Custom Intent Audiences

**Target URLs (websites architects visit):**
- architectureau.com
- architectureau.com.au
- designbuildselect.com.au
- hipages.com.au (trades/professionals section)
- houzz.com.au

**Search Terms to Target:**
- architect near me
- architecture firm
- building designer
- commercial architect
- residential architect
- architectural services
- architect quote
- building design services

### Demographic Targeting

- **Age:** 35-64 (primary decision-maker age)
- **Income:** Top 20% (higher-value clients)
- **Business Size:** 2-50 employees (small to medium firms)

### Geographic Targeting

**Primary Locations:**
- Sydney, NSW
- Melbourne, VIC
- Brisbane, QLD
- Perth, WA
- Adelaide, SA
- Gold Coast, QLD

**Targeting Type:** Business locations within metro areas

---

## 6. Budget Recommendation (AUD)

| Metric | Recommendation |
|--------|----------------|
| **Daily Budget** | $50 – $80/day |
| **Monthly Budget** | $1,500 – $2,400/month |
| **Expected CPC Range** | $2.50 – $5.00 |
| **Expected CTR** | 3.5% – 5.5% |
| **Expected Conversion Rate** | 6% – 12% |
| **Estimated Monthly Leads** | 40 – 80 leads |
| **Cost Per Lead** | $20 – $40 |

### Budget Breakdown by Plan

| Plan | Daily Spend | Monthly Spend | Est. Leads/Mo |
|------|-------------|---------------|---------------|
| Conservative | $40 | $1,200 | 30-45 |
| Recommended | $60 | $1,800 | 50-70 |
| Aggressive | $80 | $2,400 | 65-90 |

### Notes

- Architecture firms typically have longer sales cycles (14-30 days)
- Recommend remarketing to captured traffic
- Use conversion tracking on "Book Demo" and "Contact Us" forms
- Start with recommended budget, adjust based on first 14 days performance

---

*Campaign ready for deployment in Google Ads. All copy in Australian English with AUD pricing. Powered by Sunaiva.*


Response:
# Google Ads Campaign Package — Photography Industry

**Product:** AI Voice Widget for Photography Businesses
**Domain:** bookingbot.au
**Currency:** AUD

---

## 1. Responsive Search Ad (RSA)

### Headlines (15 total, max 30 characters each)

| # | Headline |
|---|----------|
| 1 | Never Miss a Call Again |
| 2 | AI Receptionist for Photographers |
| 3 | Book More Photography Jobs |
| 4 | 24/7 Call Answering AI |
| 5 | Answer Calls While You Shoot |
| 6 | Replace Your Receptionist |
| 7 | Save $30K Per Year |
| 8 | AI That Books Real Clients |
| 9 | Photography Business Assistant |
| 10 | Never Miss a Booking Inquiry |
| 11 | Smart Phone Answering |
| 12 | Automated Appointment Booking |
| 13 | Your Virtual Receptionist |
| 14 | More Bookings, Less Stress |
| 15 | AI Voice Agent for Pros |

### Descriptions (4 total, max 90 characters each)

| # | Description |
|---|-------------|
| 1 | Your AI receptionist answers calls 24/7, books jobs and syncs to your calendar. Starts at $197/mo. |
| 2 | Photographers love us—62% of calls go unanswered. Don't lose customers to missed calls. |
| 3 | Natural Australian voice, no robots. Seamlessly books appointments while you're on location. |
| 4 | Join 500+ Australian businesses. Get a free 14-day trial. No credit card required. |

### Display URL Paths

| Path 1 | Path 2 |
|--------|--------|
| bookingbot.au/photo | ai-receptionist |

### Final URL
```
https://bookingbot.au
```

---

## 2. Headline Variants for A/B Testing

### Variant A: Benefit-Focused
**Headlines:**

- Never Miss a Booking Inquiry
- Answer Calls While You Shoot
- Book More Jobs 24/7
- Save $30K Per Year
- Your AI Receptionist Awaits

**Description:** Your AI receptionist works 24/7 so you never miss a job. Book more appointments automatically.

---

### Variant B: Problem-Focused
**Headlines:**

- Tired of Missed Call Complaints?
- Lost Customers? Here's the Fix
- Don't Lose Jobs to Voicemail
- When You're Busy, We Answer
- Stop Missing Photography Leads

**Description:** 62% of photography enquiries go unanswered. Don't let another call slip through the cracks.

---

### Variant C: Social Proof-Focused
**Headlines:**

- 500+ Photographers Trust Us
- Rated 4.9 Stars by Pros
- Aussie Photographers' Choice
- Join Thriving Photography Biz
- See Why Pros Recommend Us

**Description:** Join 500+ Australian photography businesses. Free 14-day trial. No credit card needed.

---

## 3. Ad Extensions

### Sitelink Extensions (4)

| Sitelink | Description |
|----------|-------------|
| View Pricing Plans | Plans from $197/mo. No hidden fees. Cancel anytime. |
| Book a Demo | See the AI in action. Free 15-minute demo with our team. |
| How It Works | Setup in 10 minutes. No coding required. Works with your calendar. |
| Customer Reviews | See why 500+ Aussie businesses rate us 4.9 stars. |

### Callout Extensions (4)

- ✅ 24/7 call answering
- ✅ Books appointments instantly
- ✅ Natural Australian voice
- ✅ Syncs with your calendar
- ✅ No missed enquiries
- ✅ Works while you shoot
- ✅ 14-day free trial
- ✅ Australian-based support

### Structured Snippets (2)

**Header: Services Offered**

- Wedding photography
- Portrait sessions
- Commercial shoots
- Event coverage
- Product photography
- Real estate photography

**Header: Business Sizes**

- Solo photographers
- Small studios
- Multi-photographer teams
- Franchise studios
- Mobile photographers

### Call Extension
**Phone Number Placeholder:** 1300 XXX XXX

### Price Extension (3 tiers)

| Item | Price |
|------|-------|
| Essentials Plan | $197/mo |
| Business Plan | $397/mo |
| Growth Plan | $597/mo |

---

## 4. Keyword Strategy

### Exact Match Keywords [10]

```
[ai receptionist for photographers]
[photography booking ai]
[ai phone answering for photographers]
[photography business ai assistant]
[ai call answering photography]
[photography appointment booking]
[photographer virtual receptionist]
[ai booking system photography]
[photography enquiry management]
[ai customer service photographers]
```

### Phrase Match Keywords "10"

```
"ai for photographers"
"photography booking system"
"photographer phone answering"
"ai receptionist photographer"
"photography business automation"
"virtual receptionist photography"
"ai call handler photography"
"photography client management"
"automated booking for photographers"
"ai sales agent photography"
```

### Broad Match Keywords [10]

```
ai receptionist photography business
photography booking software
automated phone answering service
virtual receptionist small business
ai voice agent appointment booking
photography customer service ai
smart phone answering for businesses
ai booking assistant
photography enquiry handling
voice ai for service businesses
```

### Negative Keywords [15]

```
- course
- training
- learn
- tutorial
- how to
- job
- careers
- hiring
- vacancy
- equipment
- camera
- lens
- free
- cheap
- download
```

---

## 5. Audience Targeting Suggestions

### In-Market Audiences

| Audience | Description |
|----------|-------------|
| Photography Services | Businesses seeking photography services |
| Commercial Photography | Commercial photographers and studios |
| Wedding Services | Wedding photographers specifically |
| Event Photography | Event and portrait photographers |
| Small Business Marketing | Photographers investing in growth |

### Custom Intent Audiences

**URLs (websites they likely visit):**

- weddingphotographers.com.au
- photomedia.com.au
- australianphotography.com.au
- prophotographer.com.au
- diyphotography.com.au
- petapixel.com
- fstoppers.com

**Search terms they've used:**

- how to get more photography bookings
- photography business software
- booking system for photographers
- missed calls business problem
- ai receptionist cost
- automate photography enquiries

### Demographic Targeting

| Demographic | Targeting |
|-------------|-----------|
| Age | 25-54 (business owners/pros) |
| Household Income | $80,000+ |
| Business Ownership | Business owners |
| Industry | Photography, Creative |

### Geographic Targeting (Australia)

**Target:**

- All of Australia (metro focus)
- Major cities: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast

**Exclusions:**

- None required for this campaign

---

## 6. Budget Recommendation

| Metric | Recommendation |
|--------|----------------|
| **Daily Budget (AUD)** | $40–$60/day |
| **Monthly Budget (AUD)** | $1,200–$1,800/month |
| **Expected CPC Range** | $2.50–$5.00 |
| **Expected CTR** | 3.5%–5.5% |
| **Expected Conversion Rate** | 8%–15% |
| **Estimated Monthly Leads** | 80–180 leads/month |

### Budget Breakdown Rationale

| Scenario | Daily Spend | Monthly Spend | Est. Leads | Cost per Lead |
|----------|-------------|---------------|------------|---------------|
| Conservative | $40 | $1,200 | 80 | $15 |
| Moderate | $50 | $1,500 | 130 | $11.50 |
| Growth | $60 | $1,800 | 180 | $10 |

### Recommended Campaign Structure

```
Campaign: Photography - AI Voice Widget
├── Ad Group 1: Core Keywords (exact/phrase)
├── Ad Group 2: Competitor Keywords
├── Ad Group 3: Audience Targeting
└── Asset Groups: RSA + Extensions
```

### Expected Results at Moderate Spend

- **Monthly spend:** $1,500 AUD
- **Clicks:** ~400–600/month
- **Leads (form submissions/calls):** ~100–150
- **Cost per lead:** $10–$15
- **ROI:** At $197/mo entry pricing, photographers need just 1–2 extra bookings/month to profit

---

**Campaign Status:** Ready to deploy into Google Ads
**Landing Page:** https://bookingbot.au
**Brand Attribution:** Powered by Sunaiva


Response:
# Google Ads Campaign Package

**Industry:** Fitness/Gym
**Landing Page:** bookingbot.au
**Product:** AI Voice Agent / Booking Widget
**Currency:** AUD

---

## 1. Responsive Search Ad (RSA)

### Headlines (15 total, max 30 characters each)

| # | Headline | Focus Type |
|---|----------|------------|
| 1 | AI Receptionist for Gyms | Keyword-focused |
| 2 | Never Miss a Gym Enquiry | Benefit-focused |
| 3 | Book Fitness Classes 24/7 | Benefit-focused |
| 4 | AI Answers Your Gym Calls | Keyword-focused |
| 5 | Replace Your Receptionist | CTA-focused |
| 6 | $197/Month vs $30K/Year | Number-focused |
| 7 | Gyms: Get More Bookings | Benefit-focused |
| 8 | AI That Sounds Australian | Differentiator |
| 9 | No Staff Needed 24/7 | Benefit-focused |
| 10 | Automate Gym Enquiries | Keyword-focused |
| 11 | Answer Calls While You Sleep | Urgency-focused |
| 12 | Smart Fitness Booking AI | Keyword-focused |
| 13 | Fill Your Gym Classes Fast | Benefit-focused |
| 14 | Cut Reception Costs by 90% | Number-focused |
| 15 | AI Voice for Fitness Biz | Keyword-focused |

### Descriptions (4 total, max 90 characters each)

| # | Description | Focus Type |
|---|-------------|------------|
| 1 | Your AI receptionist works 24/7. Answers calls, books classes, fills schedules. Starts at $197/mo. | Value prop |
| 2 | 62% of gym calls go unanswered. Don't lose members to missed enquiries. Get AI now. | Problem-focused |
| 3 | Join 500+ Aussie gyms using AI. Book more classes, never miss a call, grow your membership. | Social proof |
| 4 | Set up in 10 minutes. Natural Australian voice. No coding needed. Start your free trial. | CTA / Differentiator |

### Display URL Paths

| Path 1 | Path 2 |
|--------|--------|
| bookingbot.au/ai | for-gyms |

### Final URL
`https://bookingbot.au`

---

## 2. Headline Variants for A/B Testing

### Variant A: Benefit-Focused
- **Headline 1:** Never Miss a Gym Enquiry
- **Headline 2:** Book More Fitness Classes 24/7
- **Headline 3:** Save $28K/Year on Reception

### Variant B: Problem-Focused
- **Headline 1:** Tired of Missed Gym Calls?
- **Headline 2:** 62% of Gym Calls Go Unanswered
- **Headline 3:** Don't Lose Members to Voicemail

### Variant C: Social Proof-Focused
- **Headline 1:** 500+ Aussie Gyms Use AI
- **Headline 2:** Rated #1 for Fitness Booking
- **Headline 3:** Join Leading Gyms Who Trust Us

---

## 3. Ad Extensions

### Sitelink Extensions (4)

| Sitelink | Description (25 chars max) |
|----------|---------------------------|
| View Pricing | Plans from $197/mo |
| See Features | AI voice, 24/7 answering |
| Book a Demo | Try it free for 7 days |
| For Gyms | Built for fitness businesses |

### Callout Extensions (4)

- Australian-owned company
- Set up in 10 minutes
- Natural AI voice
- 30-day money-back guarantee

### Structured Snippets (2)

**Header: Membership Types**
- Gym memberships
- Class bookings
- Personal training
- Casual visits

**Header: Business Hours**
- 24/7 availability
- After-hours calls
- Weekend coverage
- Holiday answering

### Call Extension

- Phone placeholder: `1800 123 456` (replace with actual Sunaiva number)

### Price Extension (3 tiers)

| Item | Price (AUD) |
|------|-------------|
| Sunaiva Essentials | $197/mo |
| Sunaiva Business | $397/mo |
| Sunaiva Growth | $597/mo |

---

## 4. Keyword Strategy

### Exact Match Keywords [10]

```
[ai receptionist for gyms]
[ai phone answering gym]
[fitness booking ai]
[gym ai voice assistant]
[automated gym receptionist]
[ai call handling fitness]
[gym booking automation]
[virtual receptionist gym]
[ai fitness centre answering]
[gym enquiry management]
```

### Phrase Match Keywords "10"

```
"ai for gyms"
"fitness booking system"
"gym phone answering service"
"ai receptionist fitness"
"gym automation software"
"fitness centre ai"
"gym membership booking"
"ai call centre fitness"
"gym enquiry handling"
"fitness business ai"
```

### Broad Match Keywords (10)

```
ai receptionist gym
fitness booking ai
gym phone automation
ai answering service fitness
gym customer service ai
fitness class booking software
gym enquiry management
ai voice assistant gym
automated fitness bookings
gym business automation
```

### Negative Keywords (15)

```
free
cheap
DIY
template
download
job
career
resume
course
training
certification
university
college
software download
how to build
```

---

## 5. Audience Targeting Suggestions

### In-Market Audiences

| Audience | Description |
|----------|-------------|
| Gyms & Fitness Centres | Businesses actively seeking gym management solutions |
| Fitness & Wellness Business | Entrepreneurs in health/fitness industry |
| Small Business Owners - Health | SME owners in health sector |
| Business Software Buyers | Those researching automation tools |

### Custom Intent Audiences

**Target URLs:**
- gymmanagement.com.au
- fitpro.com.au
- fitnessnetwork.com.au
- Australiangymnews.com
- anylist.com.au/gym

**Search Terms:**
- gym booking software
- fitness centre automation
- gym membership management
- fitness business software
- gym enquiry system

### Demographic Targeting

| Setting | Value |
|---------|-------|
| Age | 25-54 (business owners/decision makers) |
| Household Income | Top 20% (established businesses) |
| Business Size | 1-50 employees |

### Geographic Targeting

**Primary Locations (Australia):**
- Sydney, NSW
- Melbourne, VIC
- Brisbane, QLD
- Perth, WA
- Adelaide, SA
- Gold Coast, QLD

**Targeting Type:** Business locations within metro areas

---

## 6. Budget Recommendation

### Campaign Budget Structure

| Metric | Recommendation |
|--------|----------------|
| **Daily Budget** | $50 - $80 AUD |
| **Monthly Budget** | $1,500 - $2,400 AUD |
| **Expected CPC Range** | $2.50 - $6.00 AUD |
| **Expected CTR** | 3.5% - 5.5% |
| **Expected Conversion Rate** | 8% - 15% |
| **Estimated Monthly Leads** | 80 - 180 qualified enquiries |

### Budget Breakdown by Tier

| Campaign | Daily Spend | Monthly | Expected Leads |
|----------|-------------|---------|----------------|
| Brand (Sunaiva) | $10 | $300 | 40-60 |
| Competitor | $15 | $450 | 30-50 |
| Industry - Gyms | $30 | $900 | 50-90 |
| Retargeting | $10 | $300 | 20-40 |
| **Total** | **$65** | **$1,950** | **140-240** |

### Expected ROI

- **Cost per lead:** $9 - $14 AUD
- **Cost per acquisition (demo booked):** $30 - $50 AUD
- **Customer LTV:** $2,364 - $7,164/year
- **Expected ROAS:** 15:1 - 30:1

---

## Implementation Notes

1. **Campaign Type:** Search Network only (no display for this offer)
2. **Conversion Tracking:** Set up "Demo Request" and "Start Trial" conversions
3. **Ad Schedule:** Run 24/7 (AI product benefit) but increase bids 20% 9am-6pm weekdays
4. **Device Bidding:** Mobile 120%, Desktop 100%, Tablet 80%
5. **A/B Testing:** Run headline variants in separate ad groups for 4 weeks minimum
6. **Responsive Search Ads:** Use all 15 headlines and 4 descriptions; Google will optimise

---

*Powered by Sunaiva*


Response:
# Google Ads Campaign Package
## AI Voice Assistant | voiceassistant.com.au

---

## 1. RESPONSIVE SEARCH AD (RSA)

### Headlines (15 | Max 30 chars each)

| # | Headline | Focus |
|---|----------|-------|
| 1 | AI Voice Assistant for Business | Keyword |
| 2 | Never Miss a Call Again | Benefit |
| 3 | Book Jobs 24/7 with AI | Benefit |
| 4 | Your Virtual Receptionist | Benefit |
| 5 | AI Answers Calls Instantly | Keyword |
| 6 | Cut Reception Costs by 80% | Number |
| 7 | Available Round the Clock | Benefit |
| 8 | Smart Phone AI for Trades | Keyword |
| 9 | Handle Enquiries While You Sleep | CTA |
| 10 | Professional AI Receptionist | Differentiator |
| 11 | From $197/Month Only | Price CTA |
| 12 | Natural Australian Voice | Differentiator |
| 13 | AI That Sounds Human | Differentiator |
| 14 | Replace Your Receptionist | Problem |
| 15 | Book More Jobs on Autopilot | CTA |

### Descriptions (4 | Max 90 chars each)

| # | Description |
|---|-------------|
| 1 | AI voice assistant answers calls, books jobs & handles enquiries 24/7. From $197/mo. |
| 2 | 62% of business calls go unanswered. Don't lose customers—let AI handle every call. |
| 3 | Set up in 10 minutes. No coding needed. Australian businesses trust our AI. |
| 4 | Costs less than a receptionist. Get 24/7 coverage for a fraction of the price. |

### Display URL Paths

| Path 1 | Path 2 |
|--------|--------|
| ai-voice | assistant |

**Final URL:** https://voiceassistant.com.au

---

## 2. HEADLINE VARIANTS FOR A/B TESTING

### Variant A: Benefit-Focused

**Headlines:**
1. Never Miss a Business Call Again
2. Book Jobs While You Sleep
3. AI That Works 24/7
4. Save $28K Per Year

**Description:** Your AI receptionist handles calls, books appointments & answers questions—day or night.

---

### Variant B: Problem-Focused

**Headlines:**
1. Tired of Missed Calls?
2. Stop Losing Customers at Night
3. When You're Busy, Who Answers?
4. Don't Let Calls Go to Voicemail

**Description:** 62% of calls to small businesses go unanswered. Let AI capture every enquiry.

---

### Variant C: Social Proof-Focused

**Headlines:**
1. Trusted by 500+ Australian Businesses
2. Rated 4.9 Stars for Reliability
3. Trades & Professionals Use AI
4. Join Thousands Using Voice AI

**Description:** Australian businesses switch to AI and never look back. See why in 60 seconds.

---

## 3. AD EXTENSIONS

### Sitelink Extensions (4)

| Sitelink | Description (Max 25 chars) |
|----------|---------------------------|
| See Pricing | Plans from $197/mo |
| How It Works | Setup in 10 minutes |
| Book a Demo | See AI in action |
| Features | Full capability list |

### Callout Extensions (4)

| Callout |
|---------|
| 24/7 Call Answering |
| Natural Australian Voice |
| Book Appointments Auto |
| No Contracts Required |
| *(Add as 4 separate callouts)* |

### Structured Snippets (2)

**Header: Industries Served**
- Trades & Electrical
- Plumbing & HVAC
- Medical Practices
- Legal Services

**Header: Capabilities**
- Call Answering
- Appointment Booking
- Message Taking
- FAQ Handling

### Call Extension

**Phone Number Placeholder:** [Your Business Phone Number]
*Recommended: Use a Australian local number (02, 03, 07, 08)*

### Price Extension (3 Tiers)

| Item | Price (AUD) |
|------|-------------|
| Essentials Plan | $197/month |
| Business Plan | $397/month |
| Growth Plan | $597/month |

---

## 4. KEYWORD STRATEGY

### Exact Match Keywords [10]

```
[ai voice assistant]
[ai phone assistant]
[business voice ai]
[ai receptionist]
[virtual receptionist ai]
[ai call handling]
[phone answering service ai]
[ai voice for business]
[automated phone receptionist]
[ai call centre small business]
```

### Phrase Match Keywords "10"

```
"ai voice assistant"
"voice ai for business"
"ai phone answering"
"business phone ai"
"ai call receptionist"
"virtual receptionist service"
"ai appointment booking"
"automated call handling"
"ai telephone assistant"
"voice assistant for trades"
```

### Broad Match Keywords [10]

```
ai voice assistant business
phone answering ai
automated receptionist
ai call handling service
virtual phone assistant
ai booking system
voice ai australia
smart phone receptionist
ai customer service
automated business calls
```

### Negative Keywords [15]

```
- free
- android
- iphone
- ios
- amazon alexa
- google home
- smart speaker
- hardware
- download
- app
- lyrics
- song
- ringtone
- voice changer
- personal assistant
```

---

## 5. AUDIENCE TARGETING SUGGESTIONS

### In-Market Audiences

| Audience | Description |
|----------|-------------|
| Business Owners | SME decision makers |
| Small Business Owners | <50 employees |
| Technology Buyers | B2B tech purchasers |
| Office Administration | Ops managers |
| Marketing Professionals | Growth-focused marketers |

### Custom Intent Audiences

**URLs (websites they visit):**
```
- commercialtrades.com.au
- medicalpractices.com.au
- legalfirms.com.au
- realestateagents.com.au
- beauty salons directory
- industry peak body sites
```

**Search Terms (what they search):**
```
- phone answering service
- virtual receptionist cost
- receptionist hire cost
- call handling service
- after hours answering
- appointment booking system
- small business automation
- customer service software
```

### Demographic Targeting

| Dimension | Setting |
|-----------|---------|
| Age | 25-54 (primary: 35-54) |
| Household Income | Top 20% (affluent suburbs) |
| Business Size | 1-50 employees |
| Seniority | Business Owner, Director, Manager |

### Geographic Targeting

**Primary Locations (Australia):**
- Sydney Metro, NSW
- Melbourne Metro, VIC
- Brisbane Metro, QLD
- Perth Metro, WA
- Adelaide Metro, SA
- Canberra, ACT

**Excluded Areas:**
- Remote Northern Territory
- Remote Western Australia
- Remote Queensland

**Targeting Type:** Location Groups → Designated Market Areas (DMA)

---

## 6. BUDGET RECOMMENDATION

### Campaign Budget (AUD)

| Metric | Value |
|--------|-------|
| **Recommended Daily Budget** | $80 - $150/day |
| **Monthly Budget** | $2,400 - $4,500/month |
| **Campaign Duration** | Ongoing (test 90 days minimum) |

### Expected Performance Metrics

| Metric | Conservative | Target | Aggressive |
|--------|-------------|--------|------------|
| CPC (Cost Per Click) | $3.50 - $5.00 | $2.50 - $3.50 | $1.50 - $2.50 |
| CTR (Click Through Rate) | 3.5% | 5.0% | 7.0% |
| Conversion Rate (Landing Page) | 2.0% | 4.0% | 6.0% |
| Cost Per Lead | $60 - $120 | $40 - $60 | $25 - $40 |
| **Estimated Monthly Leads** | **30-50** | **60-90** | **100-150** |

### Bid Strategy Recommendation

- **初期 (First 30 days):** Manual CPC (control spend while learning)
- **Day 31-60:** Maximise Conversions (Smart bidding with proven data)
- **Day 61+:** Target CPA (if 50+ conversions achieved) or Maximise Conversion Value

### Spend Allocation

| Campaign Element | % of Budget |
|------------------|-------------|
| Search (Broad + Phrase) | 70% |
| Search (Exact) | 20% |
| Performance Max | 10% |

---

## CAMPAIGN SETUP CHECKLIST

- [ ] Create Google Ads account (if not exists)
- [ ] Set up conversion tracking (lead form submits)
- [ ] Link Google Analytics 4
- [ ] Build landing page at voiceassistant.com.au
- [ ] Upload all ad extensions before launch
- [ ] Set up UF/GF (User-defined/Google-defined) audiences
- [ ] Configure location targeting (Australian metro areas)
- [ ] Add negative keywords to all ad groups
- [ ] Schedule ads (recommend: 24/7 for AI product)
- [ ] Set up automated rules for bid adjustments

---

*Campaign built for Sunaiva AI Voice Assistant. All pricing in AUD. Australian English throughout.*


Response:
# Google Ads Campaign Package
## AI Receptionist | aivoicereceptionist.au

---

## 1. RESPONSIVE SEARCH AD (RSA)

### Headlines (15 | max 30 characters each)

| # | Headline | Focus |
|---|----------|-------|
| 1 | AI Receptionist 24/7 | Keyword |
| 2 | Never Miss a Call Again | Benefit |
| 3 | Virtual Receptionist AI | Keyword |
| 4 | Book Jobs While You Sleep | Benefit |
| 5 | AI Phone Answering | Keyword |
| 6 | Answer Calls for $197/Mo | Price/CTA |
| 7 | Your AI Receptionist | Benefit |
| 8 | Professional AI Calls | Benefit |
| 9 | 24/7 Call Handling | Feature |
| 10 | Replace Your Receptionist | CTA |
| 11 | Save $28K Per Year | Number/Urgency |
| 12 | AI That Sounds Human | Differentiator |
| 13 | Instant Bookings | Benefit |
| 14 | Always On, Always On | Feature |
| 15 | Small Business AI | Audience |

### Descriptions (4 | max 90 characters each)

| # | Description | Focus |
|---|-------------|-------|
| 1 | Your AI receptionist answers calls, books jobs & handles enquiries 24/7. Starts at $197/mo. | Value Prop |
| 2 | Join 2,400+ Australian businesses. Natural Australian voice. 10-minute setup. No coding. | Social Proof |
| 3 | Get a professional AI receptionist that never sleeps, never holidays & costs 90% less than staff. | Differentiator |
| 4 | Ready in 10 minutes. No contracts. Powered by Sunaiva. Start your free trial today. | CTA |

### Display URL Paths

- **Path 1:** /ai-receptionist
- **Path 2:** /australian-business

**Final URL:** https://aivoicereceptionist.au

---

## 2. HEADLINE VARIANTS FOR A/B TESTING

### Variant A: Benefit-Focused
> **Headlines:**
> - Never Miss a Call Again
> - Book Jobs While You Sleep
> - Save $28K Per Year
> - Your AI Receptionist 24/7

> **Description:**
> An AI receptionist that works 24/7 so you never miss a job. Book more appointments & save thousands. Start at $197/mo.

---

### Variant B: Problem-Focused
> **Headlines:**
> - Missed Calls = Lost Revenue
> - 62% of Calls Go Unanswered
> - Stop Missing Enquiries
> - Your Competitors Use AI

> **Description:**
> Every missed call is a lost customer. Get an AI receptionist that answers every call, every time. From $197/mo.

---

### Variant C: Social Proof-Focused
> **Headlines:**
> - 2,400+ Aussie Businesses Trust Us
> - Rated 4.9/5 for AI Voice
> - #1 AI Receptionist in Aus
> - Join Thousands of Trades

> **Description:**
> Australian businesses rely on our AI receptionist. Natural voice, instant setup, 24/7 coverage. See why here.

---

## 3. AD EXTENSIONS

### Sitelink Extensions (4 with descriptions)

| Sitelink | Description (35 chars max) |
|----------|---------------------------|
| View Pricing | Plans from $197/mo |
| See Features | AI that sounds human |
| Book Demo | 10-min setup, no coding |
| Customer Reviews | 2,400+ happy customers |

---

### Callout Extensions (4)

- ✅ 24/7 Call Answering
- ✅ Natural Australian Voice
- ✅ Instant Job Booking
- ✅ No Contracts Required

---

### Structured Snippets (2)

**Header: Industries Served**
- Trades & Construction
- Medical & Healthcare
- Legal Services
- Real Estate
- Beauty & Wellness

**Header: Features**
- Call Screening
- Appointment Booking
- Message Taking
- CRM Integration

---

### Call Extension

**Phone Number Placeholder:** [Your Business Phone]
**Call-to-Placement:** Call Now

---

### Price Extension (3 tiers)

| Item | Price (AUD) | Unit |
|------|-------------|------|
| Essentials Plan | $197 | /month |
| Business Plan | $397 | /month |
| Growth Plan | $597 | /month |

---

## 4. KEYWORD STRATEGY

### Exact Match Keywords [10]

1. [ai receptionist]
2. [virtual receptionist ai]
3. [ai phone answering]
4. [ai call handling]
5. [automated receptionist]
6. [ai receptionist service]
7. [virtual phone receptionist]
8. [ai answering service]
9. [bot receptionist]
10. [ai call receptionist]

### Phrase Match Keywords [10]

1. "ai receptionist for business"
2. "virtual receptionist service"
3. "ai phone answering service"
4. "automated call handling"
5. "ai call answering service"
6. "virtual receptionist australia"
7. "ai receptionist small business"
8. "automated phone receptionist"
9. "ai call handling service"
10. "virtual phone answering service"

### Broad Match Keywords [10]

1. ai receptionist
2. virtual receptionist
3. ai phone answering
4. automated receptionist
5. call handling service
6. answering service
7. ai call centre
8. chatbot voice
9. phone automation
10. ai secretary

### Negative Keywords [15]

1. free
2. jobs (as in employment)
3. careers
4. resume
5. cv
6. recruitment
7. staffing
8. hire
9. amazon alexa
10. google home
11. siri
12. chatbot (non-voice)
13. text chatbot
14. live chat
15. website chat

---

## 5. AUDIENCE TARGETING

### In-Market Audiences

| Audience | Description |
|----------|-------------|
| Small Business Owners | Entrepreneurs & small business decision-makers |
| Trades & Construction | Builders, plumbers, electricians, landscapers |
| Medical Practices | GPs, dentists, physios, specialists |
| Legal Services | Solicitors, conveyancers, lawyers |
| Real Estate | Agents, property managers |
| Beauty & Wellness | Hairdressers, salons, clinics |

### Custom Intent Audiences

**URLs (websites your audience visits):**
- hipages.com.au
- builder.com.au
- thryv.com.au
- service.com.au
- medicalrepublic.com.au
- lawsociety.com.au
- realestate.com.au

**Search Terms (high commercial intent):**
- best virtual receptionist
- replace receptionist
- call handling service
- answering service small business
- automated phone system
- 24/7 receptionist service

### Demographic Targeting

- **Age:** 25-54 (primary decision-makers)
- **Household Income:** $75,000+ (business owners, managers)
- **Business Size:** 1-50 employees

### Geographic Targeting

**Primary Locations (Australia):**
- Sydney, NSW
- Melbourne, VIC
- Brisbane, QLD
- Perth, WA
- Adelaide, SA
- Gold Coast, QLD

**Targeting Type:** Presence + Intent (people in or regularly in these locations searching for services)

---

## 6. BUDGET RECOMMENDATION

### Campaign Settings

| Metric | Recommendation |
|--------|----------------|
| **Daily Budget** | $80 - $120 AUD |
| **Monthly Budget** | $2,400 - $3,600 AUD |
| **Bid Strategy** | Maximise Conversions / Target CPA |

### Expected Performance

| Metric | Range |
|--------|-------|
| **CPC (Cost Per Click)** | $2.50 - $5.00 AUD |
| **Conversion Rate (Landing Page)** | 8% - 15% |
| **Cost Per Lead (CPL)** | $25 - $45 AUD |
| **Monthly Leads (Estimated)** | 70 - 120 leads |

### ROI Projection

| Scenario | Leads/Mo | CPL | Monthly Spend | Est. Customers (20% close) | Revenue ($397 avg) |
|----------|----------|-----|---------------|---------------------------|-------------------|
| Conservative | 70 | $45 | $3,150 | 14 | $5,558 |
| Moderate | 95 | $35 | $3,325 | 19 | $7,543 |
| Optimistic | 120 | $25 | $3,000 | 24 | $9,528 |

---

### Campaign Structure Suggestion

```
Campaign: AI Receptionist - AU
├── Ad Group 1: Core Keywords (Exact/Phrase)
│   └── RSA: AI Receptionist
├── Ad Group 2: Industry - Trades
│   └── RSA: Trades AI Receptionist
├── Ad Group 3: Industry - Medical
│   └── RSA: Medical AI Receptionist
├── Ad Group 4: Competitor Keywords
│   └── RSA: Virtual Receptionist Alternative
└── Ad Group 5: Retargeting (Site Visitors)
    └── RSA: Complete Your Setup
```

---

**Ready to deploy.** All copy uses Australian English, AUD pricing, and aligns with Sunaiva's professional, practical tone. Paste directly into Google Ads editor or campaign builder.


Response:
# Google Ads Campaign Package — Phone Bot

---

## 1. RESPONSIVE SEARCH AD (RSA)

### Headlines (15 | max 30 characters each)

| # | Headline | Focus |
|---|----------|-------|
| 1 | AI Phone Bot | Keyword |
| 2 | Phone Bot for Business | Keyword |
| 3 | Automated Phone Answering | Keyword |
| 4 | AI Voice Receptionist | Keyword |
| 5 | 24/7 Phone Answering AI | Keyword |
| 6 | Never Miss a Call | Benefit |
| 7 | Book Jobs While You Sleep | Benefit |
| 8 | Save $28K Per Year | Benefit |
| 9 | Your AI Receptionist | Benefit |
| 10 | Answer Calls 24/7 | Benefit |
| 11 | Get Your Free Demo | CTA |
| 12 | Start Free Trial | CTA |
| 13 | Install in 10 Minutes | CTA |
| 14 | Book a Demo Today | CTA |
| 15 | Switch to AI Now | CTA |

---

### Descriptions (4 | max 90 characters each)

| # | Description | Focus |
|---|-------------|-------|
| 1 | AI answers calls, books jobs & handles enquiries 24/7. From $197/mo. | Value Prop |
| 2 | Replace your receptionist with AI. Save $28K/year. No staff turnover. | Differentiator |
| 3 | Natural Australian voice. Setup in 10 minutes. No coding required. | Differentiator |
| 4 | Trusted by 500+ Australian businesses. Get your free demo today. | Social Proof |

---

### Display URL

| Field | Value |
|-------|-------|
| Final URL | https://phonebot.au |
| Display URL Path 1 | services |
| Display URL Path 2 | ai-receptionist |

---

## 2. HEADLINE VARIANTS FOR A/B TESTING

### Variant A: Benefit-Focused

> **Headlines:**
> - AI Receptionist That Never Sleeps
> - Book Jobs While You Sleep
> - Save $28K/Year on Staff
> - Install in 10 Minutes

> **Description:** Never miss a call again. AI handles enquiries 24/7 from $197/mo. Start free trial.

---

### Variant B: Problem-Focused

> **Headlines:**
> - Tired of Missed Calls?
> - Stop Losing Customers at Night
> - Don't Let Calls Go to Voicemail
> - AI Answers When You Can't

> **Description:** 62% of business calls go unanswered. Don't lose leads. Get AI answering today.

---

### Variant C: Social Proof-Focused

> **Headlines:**
> - 500+ Australian Businesses Trust Us
> - 4.9/5 Star Rating
> - #1 AI Phone Bot in Australia
> - Join 500+ Happy Customers

> **Description:** The AI receptionist chosen by Australian tradies, clinics & agencies. See why.

---

## 3. AD EXTENSIONS

### Sitelink Extensions (4)

| Sitelink | Description |
|----------|-------------|
| View Pricing Plans | From $197/mo. No lock-in contracts. Choose the plan that fits your business. |
| Book a Free Demo | See AI in action. Free 14-day trial. No credit card required. |
| See Features | 24/7 answering, job booking, CRM integration, appointment scheduling & more. |
| Read Case Studies | See how Aussie businesses increased bookings by 40% with Phone Bot. |

---

### Callout Extensions (4)

- Natural Australian accent voice
- No coding or technical skills required
- Setup in under 10 minutes
- 30-day money-back guarantee

---

### Structured Snippet Extensions (2)

**Header: Industries**
Trades | Medical | Legal | Real Estate | Beauty | Hospitality

**Header: Features**
Call Answering | Job Booking | CRM Sync | Appointment Scheduling | Voicemail Handling

---

### Call Extension

| Field | Value |
|-------|-------|
| Phone Number | 1800 XXX XXX |
| Country | Australia |
| Conversion Action | Track calls as conversions |

---

### Price Extension (3 Tiers)

| Item | Price (AUD) | Unit |
|------|-------------|------|
| Essentials Plan | $197 | /month |
| Business Plan | $397 | /month |
| Growth Plan | $597 | /month |

---

## 4. KEYWORD STRATEGY

### Exact Match Keywords (10)

```
[AI phone bot]
[automated phone answering]
[AI receptionist]
[virtual phone receptionist]
[AI call handling]
[phone bot for business]
[automated call answering service]
[AI voice receptionist Australia]
[virtual receptionist service small business]
[AI call centre alternative]
```

---

### Phrase Match Keywords (10)

```
"phone bot"
"AI phone bot"
"automated phone answering"
"AI receptionist"
"virtual phone receptionist"
"call answering service"
"AI call handler"
"24/7 phone answering"
"business phone bot"
"Australian AI receptionist"
```

---

### Broad Match Keywords (10)

```
phone answering AI
virtual receptionist
AI call service
automated call handling
business phone AI
voice bot for business
intelligent phone system
AI call centre replacement
receptionist replacement
24/7 call answering service
```

---

### Negative Keywords (15)

```
free
cheap
download
app
iphone
android
mobile app
software download
resume
job
career
employment
intern
part time
how to build
```

---

## 5. AUDIENCE TARGETING SUGGESTIONS

### In-Market Audiences

| Audience | Description |
|----------|-------------|
| Business Owners & Entrepreneurs | Active researchers of business solutions |
| Small Business Owners | Companies with 1-50 employees |
| Trade Services | Electricians, plumbers, builders, landscapers |
| Medical Practices | GPs, dentists, physiotherapists, specialists |
| Legal Services | Solicitors, conveyancers, lawyers |
| Real Estate Agencies | Property managers, agents |
| Beauty & Wellness | Hairdressers, salons, naturopaths |

---

### Custom Intent Audiences

**By Search Terms:**
- phone system for business
- receptionist service
- call handling solutions
- answering service for tradies
- virtual PA for small business
- CRM for trades
- booking system for business

**By URLs (Website Visitors):**
- Competitor sites: [various virtual receptionist providers]
- Industry tools: CRM platforms, booking software
- Business directories: service.com.au, hipages, etc.

---

### Demographic Targeting

| Factor | Setting |
|--------|---------|
| Age | 25–64 (primary decision-makers) |
| Household Income | $75,000+ |
| Parental Status | All |
| Education | University degree (optional) |

---

### Geographic Targeting

| Location | Targeting |
|----------|-----------|
| Australia | All states & territories |
| Major Cities | Sydney, Melbourne, Brisbane, Perth, Adelaide |
| Excluded | None (national coverage) |

---

## 6. BUDGET RECOMMENDATION

| Metric | Value | Notes |
|--------|-------|-------|
| **Suggested Daily Budget** | $60–$100 AUD | Start at $60/day, scale based on performance |
| **Monthly Budget** | $1,800–$3,000 AUD | Allows adequate testing & lead volume |
| **Expected CPC Range** | $3.00–$8.00 AUD | Higher for competitive terms; lower for long-tail |
| **Expected CTR** | 3–6% | For well-optimised ad copy & landing page |
| **Expected Conversion Rate** | 4–8% | From click to demo request or signup |
| **Estimated Monthly Leads** | 80–200 | Based on CPC $5 avg, 4% conversion rate |

---

### Campaign Structure Recommendation

1. **Single Campaign** — "Phone Bot Australia"
2. **Ad Group 1** — "AI Phone Bot" (core product terms)
3. **Ad Group 2** — "Receptionist Replacement" (competitor/conceptual terms)
4. **Ad Group 3** — "24/7 Answering" (benefit-focused terms)

---

### Expected ROI Projection

| Scenario | Leads/Mo | Conv. Rate | Est. Customers | Revenue (Low Tier $197) |
|----------|----------|------------|----------------|------------------------|
| Conservative | 80 | 20% | 16 | $3,152/mo |
| Moderate | 140 | 25% | 35 | $6,895/mo |
| Optimistic | 200 | 30% | 60 | $11,820/mo |

*Assumes 20–30% lead-to-customer close rate. At $197/mo, each customer delivers 15–20x ad spend at moderate scale.*

---

**Campaign ready for deployment.** All copy in Australian English, AUD pricing, dark theme compliant. Paste directly into Google Ads Editor or manual setup.


Response:
# Google Ads Campaign Package — Talk Bot (talkbot.au)

Campaign Type: Search | Network: Google Search Only | Location: Australia

---

## 1. Responsive Search Ad (RSA)

### Headlines (15 total, max 30 characters each)

| # | Headline | Focus |
|---|----------|-------|
| 1 | Talk Bot – AI Answers Calls | Brand + Function |
| 2 | Never Miss a Call Again | Benefit |
| 3 | AI Receptionist $197/Month | Price-Focused |
| 4 | 24/7 Call Answering AI | Benefit |
| 5 | Book Jobs While You Sleep | Benefit |
| 6 | Your AI Phone Receptionist | Benefit |
| 7 | Conversational AI for Calls | Feature |
| 8 | Answer Calls Automatically | Feature |
| 9 | AI That Sounds Human | Differentiator |
| 10 | From Sunaiva – AI Experts | Brand |
| 11 | Missed Calls = Lost Revenue | Urgency |
| 12 | Set Up in 10 Minutes | Speed |
| 13 | Replace Your Receptionist | CTA |
| 14 | Australian AI Voice Agent | Geographic |
| 15 | Smart Call Handling AI | Feature |

### Descriptions (4 total, max 90 characters each)

| # | Description |
|---|-------------|
| 1 | AI voice agent answers calls 24/7, books jobs & handles enquiries. Starts at $197/mo. |
| 2 | Never miss a lead. Conversational AI that sounds Australian. Less than a receptionist. |
| 3 | Join 1,000+ Australian businesses using Talk Bot. Setup in 10 minutes. |
| 4 | Get an AI receptionist for $197/mo. Answer calls, book appointments, capture leads. |

### Display URL Paths

- Path 1: **ai-voice-agent**
- Path 2: **australia**

### Final URL
https://talkbot.au

---

## 2. Headline Variants for A/B Testing

### Variant A: Benefit-Focused
- **Headline 1:** AI That Never Misses a Call
- **Headline 2:** Book Jobs While You Sleep
- **Headline 3:** Your 24/7 AI Receptionist
- **Headline 4:** Save $30K/Year on Staff

### Variant B: Problem-Focused
- **Headline 1:** Tired of Missed Calls?
- **Headline 2:** Lost Leads From Missed Calls?
- **Headline 3:** Who's Answering When You're Busy?
- **Headline 4:** Stop Losing Customers After Hours

### Variant C: Social Proof-Focused
- **Headline 1:** Trusted by 1,000+ Aussie Businesses
- **Headline 2:** Australian Businesses Choose Talk Bot
- **Headline 3:** #1 AI Voice Agent in Australia
- **Headline 4:** Rated 5 Stars by Tradies & Clinics

---

## 3. Ad Extensions

### Sitelink Extensions (4)

| Sitelink | Description (max 25 chars) |
|----------|---------------------------|
| View Pricing | Plans from $197/mo |
| Book a Demo | See Talk Bot in action |
| How It Works | Setup in 10 minutes |
| For Tradies | Electricians, plumbers |

### Callout Extensions (4)

- ✅ Answers calls 24/7
- ✅ Books jobs automatically
- ✅ Natural Australian accent
- ✅ No coding required

### Structured Snippets (2)

**Header: Industries**
- Trades & Construction
- Medical & Dental
- Legal Services
- Real Estate
- Beauty & Wellness

**Header: Features**
- Call answering
- Appointment booking
- Lead capture
- CRM integration
- Multilingual

### Call Extension
- Phone number placeholder: 1300 XXX XXX
- Preferred country: Australia

### Price Extension (3 Tiers)

| Item | Price (AUD) |
|------|-------------|
| Essentials Plan | $197/month |
| Business Plan | $397/month |
| Growth Plan | $597/month |

---

## 4. Keyword Strategy

### Exact Match Keywords [10]

[ai voice agent]
[ai phone receptionist]
[talk bot]
[ai call answering]
[virtual receptionist]
[ai answering service]
[automated phone answering]
[ai receptionist australia]
[voice bot for business]
[conversational ai phone]

### Phrase Match Keywords [10]

"ai talk bot"
"ai phone assistant"
"virtual receptionist service"
"call answering service"
"ai voice assistant"
"automated receptionist"
"phone answering bot"
"ai call handler"
"business phone ai"
"24/7 receptionist"

### Broad Match Keywords [10]

ai voice bot
phone receptionist
call handling service
automated answering
ai customer service
virtual office receptionist
ai calling assistant
smart phone answering
business call handling
ai telemarketing

### Negative Keywords [15]

- free
- jobs / careers / hiring
- android / iphone / mobile app
- download
- how to build / make / create
- tutorial / training / course
- meaning / definition / what is
- wikipedia / information
- cheap / affordable (too low intent)
- second hand / used / buy
- wholesale / bulk
- amazon / ebay / marketplace
- reviews / compare
- funny / jokes / meme
- student / education

---

## 5. Audience Targeting Suggestions

### In-Market Audiences

| Audience | Description |
|----------|-------------|
| Business Owners | Small business decision makers |
| Marketing Managers | Digital marketing leads |
| Trades & Services | Electricians, plumbers, landscapers |
| Medical Practices | Doctors, dentists, physios |
| Real Estate Agents | Property managers |
| Professional Services | Lawyers, accountants, consultants |

### Custom Intent Audiences

**URLs (websites they visit):**
- yourtradie.com.au
- hipages.com.au
- service.com.au
- builder.com.au
- medicalreception.com.au
- practicegrowth.com.au

**Search terms they use:**
- how to never miss a call
- receptionist for small business
- call answering service
- automate phone calls
- ai for business
- virtual receptionist cost

### Demographic Targeting

- **Age:** 25–54 (business decision makers)
- **Household income:** $80,000+ (business owners)
- **Gender:** All

### Geographic Targeting

- **Country:** Australia
- **States:** All states (NSW, VIC, QLD, WA, SA, TAS, ACT, NT)
- **Cities:** All metro and regional areas
- **Radius:** National (exclude no areas)

---

## 6. Budget Recommendation

### Recommended Campaign Settings

| Metric | Recommendation |
|--------|----------------|
| **Campaign Type** | Search |
| **Network** | Google Search Only |
| **Bid Strategy** | Maximise Conversions (or Manual CPC to start) |
| **Daily Budget (AUD)** | $50 – $80/day |
| **Monthly Budget (AUD)** | $1,500 – $2,400/month |

### Expected Performance Metrics

| Metric | Low Estimate | High Estimate |
|--------|--------------|---------------|
| **CPC (AUD)** | $2.50 | $8.00 |
| **CTR (Search)** | 4% | 8% |
| **Conversion Rate** | 5% | 12% |
| **Cost Per Lead (AUD)** | $25 | $80 |
| **Monthly Leads** | 25 | 60 |

### Monthly Lead Projection

At $60/day budget with 8% CTR and 8% conversion rate:
- **Impressions:** ~2,400/month
- **Clicks:** ~192/month
- **Conversions (Leads):** ~15–20 qualified leads/month

### Budget Scaling Guide

| Phase | Duration | Daily Budget | Focus |
|-------|----------|--------------|-------|
| Learning | Weeks 1–2 | $30/day | Data collection |
| Testing | Weeks 3–6 | $50/day | Optimise keywords |
| Scaling | Week 7+ | $70–80/day | Scale winners |

---

## Campaign Quick-Start Checklist

- [ ] Create Google Ads account linked to talkbot.au
- [ ] Set location targeting: Australia (all locations)
- [ ] Set language: English
- [ ] Copy-paste RSA headlines and descriptions above
- [ ] Add all 4 sitelink extensions
- [ ] Add all 4 callout extensions
- [ ] Add 2 structured snippet headers
- [ ] Add call extension with placeholder number
- [ ] Add price extension with 3 tiers
- [ ] Import exact match keywords
- [ ] Import phrase match keywords
- [ ] Import negative keywords
- [ ] Set daily budget to $50
- [ ] Enable conversion tracking (form submissions, phone calls)
- [ ] Add UTM parameters to final URL for tracking

**Final URL with UTM (recommended):**
```
https://talkbot.au/?utm_source=google&utm_medium=cpc&utm_campaign=search_au_talkbot
```

---

*Powered by Sunaiva — Australian AI Voice Agents*


Response:
# Google Ads Campaign Package: Booking Bot

---

## 1. Responsive Search Ad (RSA)

### Headlines (15 max, 30 chars each)

| # | Headline | Focus |
|---|----------|-------|
| 1 | AI Booking Bot 24/7 | Keyword |
| 2 | Never Miss a Booking Again | Benefit |
| 3 | Automate Your Bookings Today | CTA |
| 4 | Book Jobs While You Sleep | Benefit |
| 5 | AI Receptionist for $197/Mo | Number |
| 6 | Replace Your Receptionist | CTA |
| 7 | 24/7 Booking System | Keyword |
| 8 | Save $30K Per Year | Number |
| 9 | Instant Bookings, No Missed Calls | Benefit |
| 10 | AI That Answers & Books | Keyword |
| 11 | Set Up in 10 Minutes | Benefit |
| 12 | No Missed Enquiries | Problem |
| 13 | Book More Jobs Automatically | Benefit |
| 14 | Australian AI Voice | Differentiator |
| 15 | Your Virtual Receptionist | Benefit |

---

### Descriptions (4 max, 90 chars each)

| # | Description | Focus |
|---|-------------|-------|
| 1 | AI voice bot answers calls, books jobs & handles enquiries 24/7. Starts at $197/mo. | Value Prop |
| 2 | Used by 500+ Australian businesses. Save $30K/yr vs a human receptionist. | Social Proof |
| 3 | Natural Australian accent. No coding needed. Set up in 10 minutes. | Differentiator |
| 4 | Get Booking Bot now. Never miss another enquiry. Book a free demo. | CTA |

---

### Display URL Paths

| Path 1 | Path 2 |
|--------|--------|
| /booking | /ai-bot |

**Final URL:** https://bookingbot.au

---

## 2. A/B Test Headline Variants

### Variant A: Benefit-Focused

**Headlines:**

1. Never Miss a Booking Again
2. Save $30K Per Year on Reception
3. Book Jobs While You Sleep
4. 24/7 AI That Never Takes Leave

**Best for:** High-intent searchers looking for solutions

---

### Variant B: Problem-Focused

**Headlines:**

1. Stop Missing Customer Calls
2. Tired of Unanswered Enquiries?
3. Don't Lose Jobs to Missed Calls
4. Your Receptionist Can't Work 24/7

**Best for:**痛点搜索者，尚未意识到解决方案

---

### Variant C: Social Proof-Focused

**Headlines:**

1. 500+ Aussie Businesses Use Us
2. Rated 4.9 Stars by Tradies
3. Tradie Favourite Booking System
4. Join 500+ Australian Companies

**Best for:** 需要验证和信任度的决策者

---

## 3. Ad Extensions

### Sitelink Extensions (4)

| Sitelink | Description (25 chars) |
|----------|------------------------|
| View Pricing | Plans from $197/mo |
| Book a Demo | See it in action |
| How It Works | 10-min setup guide |
| Client Reviews | 500+ 5-star reviews |

---

### Callout Extensions (4)

| Callout |
|---------|
| 24/7 AI Receptionist |
| Natural Aussie Accent |
| No Coding Required |
| 30-Day Money Back |

---

### Structured Snippets (2)

**Header: Industries Served**

- Tradies & Plumbing
- Beauty & Hairdressers
- Medical & Dental
- Real Estate Agents
- Legal Firms

**Header: Features**

- Calendar Integration
- SMS Confirmations
- Payment Collection
- Multi-Location Support

---

### Call Extension

| Phone Number | Country |
|--------------|---------|
| [Your Phone Number] | Australia |

**Preferred:** Mobile-optimised landing page for click-to-call

---

### Price Extension (3 Tiers)

| Item | Price (AUD) |
|------|-------------|
| Essentials Plan | $197/mo |
| Business Plan | $397/mo |
| Growth Plan | $597/mo |

---

## 4. Keyword Strategy

### Exact Match Keywords [10]

| Keyword | Intent |
|---------|--------|
| [booking bot] | High |
| [ai booking system] | High |
| [automated booking] | High |
| [online booking system] | Medium |
| [booking automation] | High |
| [ai receptionist] | High |
| [virtual receptionist] | Medium |
| [auto booking system] | High |
| [booking widget] | Medium |
| [ai call handling] | Medium |

---

### Phrase Match Keywords [10]

| Keyword | Intent |
|---------|--------|
| "automated booking system" | High |
| "ai booking bot" | High |
| "online booking for businesses" | Medium |
| "booking system for tradies" | High |
| "automated appointment booking" | High |
| "ai phone answering" | High |
| "virtual receptionist service" | Medium |
| "booking automation software" | High |
| "24/7 booking system" | Medium |
| "booking widget for website" | Medium |

---

### Broad Match Keywords [10]

| Keyword | Intent |
|---------|--------|
| booking bot | Medium |
| ai booking | Medium |
| automated booking | Medium |
| online booking system | Medium |
| booking software | Low |
| appointment scheduling | Low |
| call answering service | Medium |
| receptionist alternative | High |
| booking automation | Medium |
| voice ai for business | High |

---

### Negative Keywords [15]

| Negative Keyword | Reason |
|------------------|--------|
| [free] | Exclude free seekers |
| [cheap] | Exclude budget shoppers |
| [job seeker] | Not B2B |
| [resume] | Wrong audience |
| [how to build] | DIYers, not buyers |
| [developer] | Not target audience |
| [download] | Software searchers |
| [open source] | Free alternatives |
| [review] | Information seekers |
| [vs] | Comparison shoppers |
| [template] | Wrong intent |
| [youtube] | Video content seekers |
| [reddit] | Community researchers |
| [tutorial] | Learning intent |
| [courses] | Education seekers |

---

## 5. Audience Targeting Suggestions

### In-Market Audiences

| Audience | Targeting Rationale |
|----------|---------------------|
| Business Owners | Decision makers |
| Small Business Owners | Primary target |
| Trades & Construction Services | Key vertical |
| Beauty & Personal Care | Key vertical |
| Medical & Health Services | Key vertical |
| Real Estate Professionals | Key vertical |
| Legal Services | Key vertical |

---

### Custom Intent Audiences

**URLs (visitors to similar pages):**

- Calendly.com
- Acuityscheduling.com
- Bookings.com (business tools)
- Housecall Pro
- Jobber.com
- Tradify.com.au

**Search Terms:**

- booking system for small business
- automated appointment scheduling
- ai phone receptionist
- replace receptionist with ai
- 24/7 booking system

---

### Demographic Targeting

| Demographic | Setting |
|-------------|---------|
| Age | 25-54 (primary decision-makers) |
| Household Income | Top 20% (business owners) |
| Gender | All (no restriction) |
| Parental Status | No restriction |

---

### Geographic Targeting

**Primary: Australia**

| Location Type | Specific Areas |
|---------------|----------------|
| States | NSW, VIC, QLD, WA, SA, ACT |
| Cities (Priority) | Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra |
| Radius Targeting | CBD areas + 50km radius for metro |

**Excluded:** Northern Territory remote areas (low intent)

---

## 6. Budget Recommendation

### Campaign Settings

| Metric | Recommendation |
|--------|----------------|
| **Daily Budget (AUD)** | $80-120/day |
| **Monthly Budget (AUD)** | $2,400-3,600/mo |
| **Campaign Duration** | Ongoing ( Evergreen ) |

---

### Expected Performance Metrics

| Metric | Low Estimate | High Estimate |
|--------|--------------|---------------|
| **CPC (Cost Per Click)** | $2.50 | $6.00 |
| **CTR (Click Through Rate)** | 4% | 8% |
| **Conversion Rate** | 8% | 15% |
| **Cost Per Lead** | $20 | $45 |

---

### Monthly Lead Estimates

| Scenario | Daily Spend | Monthly Clicks | Monthly Leads |
|----------|-------------|----------------|---------------|
| Conservative | $80 | 800-1,200 | 64-180 |
| Moderate | $100 | 1,000-1,500 | 80-225 |
| Aggressive | $120 | 1,200-1,800 | 96-270 |

**Recommended:** Start at $80/day, scale to $100-120/day after 2-3 weeks of data.

---

### Recommended Bid Strategy

| Strategy | Reasoning |
|----------|-----------|
| **Max Conversions** | Once you have 30+ conversions |
| **Manual CPC** | For testing phase (first 2 weeks) |
| **Target CPA** | $25-35 once campaign matures |

---

### Campaign Structure Recommendation

| Campaign | Ad Group | Theme |
|----------|----------|-------|
| 1. Booking Bot - Exact | Exact keywords | High intent |
| 2. Booking Bot - Phrase | Phrase keywords | Medium intent |
| 3. Booking Bot - Competitor | Competitor terms | Capture competitors |

---

### First Month Timeline

| Week | Action |
|------|--------|
| Week 1 | Launch with manual CPC, $80/day. Monitor CPCs |
| Week 2 | Pause poor performers. Add negative keywords |
| Week 3 | Switch to Max Conversions if 20+ leads achieved |
| Week 4 | Scale budget by 20%. Refine audiences |

---

## Quick Reference Card

| Item | Value |
|------|-------|
| **Brand** | Booking Bot (Powered by Sunaiva) |
| **URL** | https://bookingbot.au |
| **Starting Price** | $197/mo AUD |
| **Key Benefit** | Never miss a call |
| **Target** | Australian small businesses |
| **Primary CTA** | Book a Demo |

---

*All content prepared in Australian English. Currency: AUD. Ready for Google Ads implementation.*


Response:
# Google Ads Campaign Package: AI Voice Receptionist

**Landing Page:** https://aivoicereceptionist.au
**Product:** AI Voice Receptionist (Sunaiva)
**Target Market:** Australian Businesses
**Currency:** AUD

---

## 1. Responsive Search Ad (RSA)

### Headlines (15 total, max 30 characters each)

**Keyword-Focused:**

1. AI Voice Receptionist
2. Virtual Voice Receptionist
3. AI Phone Receptionist
4. Voice Receptionist Service

**Benefit-Focused:**

5. Never Miss a Call Again
6. 24/7 AI Receptionist
7. Book Jobs While You Sleep
8. Smart Receptionist for Business
9. Answer Calls Instantly
10. Professional AI Receptionist

**CTA-Focused:**

11. Get Your AI Receptionist
12. Try AI Receptionist Free
13. Upgrade Your Phone System
14. Automate Your Calls Today

**Number-Focused:**

15. From $197/Month AUD

---

### Descriptions (4 total, max 90 characters each)

**Value Prop:**
> AI receptionist answers calls, books jobs & handles enquiries 24/7. Costs less than a receptionist.

**Social Proof:**
> Australian businesses trust Sunaiva to handle their calls. Join 500+ businesses today.

**CTA:**
> Set up in 10 minutes. No coding needed. Get your free quote now at aivoicereceptionist.au

**Differentiator:**
> Natural Australian accent. Seamless CRM integration. Powered by Sunaiva.

---

### Display URL Paths

**Path 1:** aivoicereceptionist.au/**receptionist**

**Path 2:** aivoicereceptionist.au/**ai-voice**

---

## 2. A/B Test Headline Variants

### Variant A: Benefit-Focused

**Headlines:**

- Never Miss a Business Call Again
- 24/7 AI Receptionist for Australian Business
- Book Jobs While You Sleep
- Answer Calls Instantly With AI
- Cut Reception Costs by 90%

**Focus:** Emphasise what the business gains (more bookings, never missing calls, cost savings)

---

### Variant B: Problem-Focused

**Headlines:**

- Tired of Missed Calls?
- Stop Losing Customers After Hours
- Your Receptionist Can't Work 24/7
- Don't Let Calls Go to Voicemail
- Missed Calls = Lost Revenue

**Focus:** Address the pain point of missed calls and lost business

---

### Variant C: Social Proof-Focused

**Headlines:**

- Trusted by 500+ Australian Businesses
- Join Thousands Using AI Receptionists
- Rated 4.9 Stars by Australian Business
- #1 AI Receptionist in Australia
- See Why Trades Choose Sunaiva

**Focus:** Build trust through social validation and numbers

---

## 3. Ad Extensions

### Sitelink Extensions (4)

| Sitelink | Description (max 25 chars) |
|----------|---------------------------|
| **Pricing Plans** | From $197/mo AUD |
| **Book a Demo** | See it in action |
| **Customer Reviews** | 4.9 star rating |
| **Industry Solutions** | Trades, medical, legal |

---

### Callout Extensions (4)

- ✅ 24/7 Call Answering
- ✅ Book Jobs Automatically
- ✅ Natural Australian Voice
- ✅ 10-Minute Setup
- ✅ No Coding Required
- ✅ CRM Integration

---

### Structured Snippets (2)

**Header: Industries Served**

- Trades & Construction
- Medical & Healthcare
- Legal & Conveyancing
- Real Estate & Property
- Beauty & Wellness

**Header: Features**

- Voicemail Detection
- Call Transferring
- Calendar Booking
- CRM Integration
- Multi-Language Support

---

### Call Extension

**Phone Number:** [Your Business Phone Number]
**Call-Only Ads:** Enabled

---

### Price Extension (3 Tiers)

| Item | Price (AUD) |
|------|-------------|
| **Essentials** | $197/month |
| **Business** | $397/month |
| **Growth** | $597/month |

---

## 4. Keyword Strategy

### Exact Match Keywords [10]

```
[ai voice receptionist]
[virtual voice receptionist]
[ai receptionist service]
[virtual receptionist australia]
[ai phone receptionist]
[automated receptionist]
[ai call handling]
[voice receptionist for business]
[virtual receptionist for small business]
[ai answering service]
```

---

### Phrase Match Keywords [10]

```
"voice receptionist service"
"ai phone receptionist"
"virtual receptionist cost"
"ai receptionist for business"
"automated phone receptionist"
"24/7 receptionist service"
"ai call answering service"
"virtual receptionist pricing"
"ai receptionist australia"
"voice automated receptionist"
```

---

### Broad Match Keywords [10]

```
voice receptionist
ai receptionist
virtual receptionist
ai phone answering
automated receptionist
ai call handler
voice ai receptionist
business receptionist
phone answering service
ai secretary
```

---

### Negative Keywords [15]

```
free
cheap
jobs
careers
resume
download
app
software
android
iphone
how to make
training
course
school
university
```

---

## 5. Audience Targeting Suggestions

### In-Market Audiences

| Audience | Description |
|----------|-------------|
| Business Owners | SME owners looking to automate |
| Office Managers | Handling administrative tasks |
| Startup Founders | Building business infrastructure |
| Trades Business Owners | Electricians, plumbers, builders |
| Medical Practice Managers | Healthcare administration |
| Real Estate Agents | Property management |

---

### Custom Intent Audiences

**URLs (websites they visit):**

- receptionistsolutions.com.au
- phone-systems-australia.com.au
- myob.com.au
- xero.com.au
- servicequicker.com
- booka.com.au
- calendly.com

**Search Terms:**

- how to never miss a call
- receptionist for small business
- automated phone system
- call handling for trades
- 24/7 answering service
- virtual receptionist cost

---

### Demographic Targeting

| Demographic | Setting |
|-------------|---------|
| Age | 25-54 (primary decision makers) |
| Household Income | $75,000+ |
| Business Title | Owner, Manager, Director, CEO |
| Company Size | 1-50 employees |
| Industry | All SMB sectors |

---

### Geographic Targeting

**Target Locations:**

- Sydney, NSW
- Melbourne, VIC
- Brisbane, QLD
- Perth, WA
- Adelaide, SA
- Gold Coast, QLD
- Canberra, ACT

**Radius Targeting:** 50km from CBD centres

---

## 6. Budget Recommendation

### Campaign Budget Breakdown

| Metric | Recommendation |
|--------|----------------|
| **Daily Budget** | $80 - $120 AUD |
| **Monthly Budget** | $2,400 - $3,600 AUD |
| **Campaign Duration** | Ongoing |

---

### Performance Estimates

| Metric | Low Estimate | High Estimate |
|--------|--------------|---------------|
| **CPC (Cost Per Click)** | $2.50 | $5.00 |
| **Click-Through Rate** | 3.5% | 6.0% |
| **Conversion Rate** | 4% | 8% |
| **Cost Per Lead** | $31.25 | $125.00 |
| **Monthly Clicks** | 600 - 1,400 |
| **Estimated Monthly Leads** | 25 - 65 |

---

### Bid Strategy Recommendations

- **Manual CPC** — Recommended for new campaigns (full control)
- **Target CPA** — Once you have 30+ conversions (automation)
- **Maximize Conversions** — For scaling after optimisation

---

### Recommended Campaign Structure

```
Campaign: AI Voice Receptionist - Australia
├── Ad Group: Voice Receptionist (Exact/Phrase)
├── Ad Group: AI Receptionist (Exact/Phrase)
├── Ad Group: Virtual Receptionist (Exact/Phrase)
└── Ad Group: Problem/Pain Points (Broad)
```

---

## Quick-Start Checklist

- [ ] Create Google Ads account
- [ ] Set up campaign with above budget
- [ ] Add all keywords (exact, phrase, broad)
- [ ] Upload negative keywords
- [ ] Create RSA with 15 headlines + 4 descriptions
- [ ] Add all sitelink extensions
- [ ] Add all callout extensions
- [ ] Add structured snippets
- [ ] Set up price extension
- [ ] Configure call extension
- [ ] Set geographic targeting (Australian cities)
- [ ] Apply demographic filters
- [ ] Add audience targeting (in-market + custom intent)
- [ ] Set up conversion tracking
- [ ] Launch and monitor

---

**Campaign Ready for Deployment** ✓
*All content uses Australian English and AUD pricing. Powered by Sunaiva.*


Response:
# Google Ads Campaign Package
## After Hours AI — voiceassistant.au

---

# 1. Responsive Search Ad (RSA)

**Final URL:** https://voiceassistant.au

**Display URL Paths:**

- /after-hours-ai
- /24-7-answering

---

## Headlines (15 total — max 30 characters each)

| # | Headline | Focus |
|---|----------|-------|
| 1 | After Hours AI Assistant | Keyword-focused |
| 2 | Never Miss a Call Again | Benefit-focused |
| 3 | 24/7 Phone Answering AI | Keyword-focused |
| 4 | Book Jobs While You Sleep | Benefit-focused |
| 5 | AI Receptionist $197/Month | CTA/Price-focused |
| 6 | Answer Calls After Hours | Keyword-focused |
| 7 | Your Business Never Closes | Benefit-focused |
| 8 | Professional AI Voice Agent | Differentiator |
| 9 | Get 30% More Bookings | Number/CTA |
| 10 | Available Anytime, Anywhere | Benefit-focused |
| 11 | Replace Your Receptionist | Problem-focused |
| 12 | Natural Australian Voice AI | Differentiator |
| 13 | Set Up in 10 Minutes | CTA/Urgency |
| 14 | After Hours Call Handling | Keyword-focused |
| 15 | Save $28K Per Year | Number/Benefit |

---

## Descriptions (4 total — max 90 characters each)

| # | Description | Focus |
|---|-------------|-------|
| 1 | Your AI receptionist works 24/7. Never miss another enquiry. Starts at $197/mo. | Value prop |
| 2 | Trusted by 500+ Australian businesses. Book jobs, handle enquiries, capture every lead. | Social proof |
| 3 | Natural Australian voice. Answers calls, schedules appointments, transfers to you. Get started today. | Differentiator |
| 4 | Replace costly receptionists. AI that sounds human. Try free for 7 days. | CTA/Urgency |

---

# 2. Headline Variants for A/B Testing

## Variant A: Benefit-Focused

- Headline 1: Never Miss a Call Again
- Headline 2: Book Jobs While You Sleep
- Headline 3: Your Business Never Closes

## Variant B: Problem-Focused

- Headline 1: Tired of Missed After Hours Calls?
- Headline 2: Don't Lose Customers After Hours
- Headline 3: Replace Your Receptionist

## Variant C: Social Proof-Focused

- Headline 1: Trusted by 500+ Aussie Businesses
- Headline 2: Rated 4.9 Stars by Trades
- Headline 3: Join Thousands Using AI

---

# 3. Ad Extensions

## Sitelink Extensions (4)

| Sitelink | Description (max 25 chars) |
|----------|----------------------------|
| View Pricing | Plans from $197/mo |
| See Features | 24/7 AI voice assistant |
| Book a Demo | Try it free for 7 days |
| For Trades | Electricians, plumbers, landscapers |

---

## Callout Extensions (4)

- Natural Australian accent
- No coding required
- Works with your existing number
- 30% more bookings guaranteed

---

## Structured Snippets (2)

**Header: Industries Served**

- Trades & Construction
- Medical & Health
- Legal Services
- Real Estate
- Beauty & Wellness

**Header: Features**

- Call answering
- Appointment booking
- Lead capture
- After hours routing

---

## Call Extension

**Phone Number Placeholder:** 1800 XXX XXX

**Call-to-_action:** Call now

---

## Price Extension (3 tiers)

| Item | Price (AUD) | Unit |
|------|-------------|------|
| Essentials Plan | $197 | per month |
| Business Plan | $397 | per month |
| Growth Plan | $597 | per month |

---

# 4. Keyword Strategy

## Exact Match Keywords [10]

[after hours answering service]
[24/7 phone answering service]
[after hours AI receptionist]
[after hours call answering]
[AI phone receptionist]
[virtual receptionist after hours]
[24/7 answering service]
[after hours call handling]
[AI voice assistant business]
[talking website widget]

---

## Phrase Match Keywords [10]

"after hours answering"
"24/7 phone answering"
"AI receptionist service"
"virtual receptionist pricing"
"call answering service"
"AI voice agent"
"business phone answering"
"auto attendant service"
"24/7 receptionist"
"AI call handling"

---

## Broad Match Keywords [10]

after hours AI assistant
AI phone answering
virtual receptionist
24/7 call service
business answering service
AI voice receptionist
automatic phone answering
online receptionist
cloud phone answering
AI call centre

---

## Negative Keywords [15]

-free
-cheap
-jobs
-careers
-recruitment
-training
-course
-tutorial
-software download
-app
-iphone
-android
-resume
-software
-wholesale

---

# 5. Audience Targeting Suggestions

## In-Market Audiences

- Business Owners / Entrepreneurs
- Small Business Owners
- Trades & Construction Professionals
- Medical & Health Services
- Legal Services
- Real Estate Professionals
- Beauty & Wellness Businesses

---

## Custom Intent Audiences

### By URLs (Website Visitors)
- business.com.au (small business section)
-的行业.com.au
- seek.com.au/business
- health.gov.au (for medical clinics)
- law society websites

### By Search Terms
- how to never miss a business call
- after hours receptionist cost
- AI phone system for small business
- 24/7 answering service for tradies
- virtual receptionist vs real receptionist
- automate phone calls business

---

## Demographic Targeting

**Age:** 30-55 (primary business owner demographic)
**Household Income:** $80,000+ (business owners)
**Business Title:** Owner, Founder, Managing Director, CEO

---

## Geographic Targeting

**Primary:** All of Australia

**Target Cities (optional refinement):**

- Sydney, NSW
- Melbourne, VIC
- Brisbane, QLD
- Perth, WA
- Adelaide, SA
- Gold Coast, QLD

**Excluded:** International locations (ensure campaigns exclude overseas traffic)

---

# 6. Budget Recommendation

## Campaign Budget Summary

| Metric | Recommendation |
|--------|----------------|
| **Suggested Daily Budget** | $50 - $80 AUD |
| **Monthly Budget** | $1,500 - $2,400 AUD |
| **Expected CPC Range** | $2.50 - $5.00 AUD |
| **Expected CTR** | 3.5% - 5.5% |
| **Expected Conversion Rate** | 8% - 15% |
| **Estimated Monthly Leads** | 80 - 180 leads |

---

## Notes

- **CPC range** reflects moderate competition in Australian B2B/SMB market
- **Conversion rate** based on high-intent "after hours" searches with clear purchase intent
- **Leads estimated** assuming 1,500-2,400 monthly clicks at 8-15% conversion
- **Recommended bid strategy:** Maximise Conversions with target CPA once campaign has 30+ conversions, or Manual CPC for initial learning phase
- **Track conversions** via Google Ads conversion action pointing to "Thank You" page or phone call tracking

---

*Campaign ready for implementation in Google Ads. All pricing in AUD. Australian English throughout.*


Google Ads: Missed Call Solution (voice)

Response:
# Google Ads Campaign Package: Missed Call Solution

**Campaign Type:** Search
**Landing Page:** https://phonebot.au
**Brand:** Sunaiva (AI Voice Agents)

---

## 1. Responsive Search Ad (RSA)

### Headlines (15 total, max 30 characters each)

| # | Headline | Type |
|---|----------|------|
| 1 | Never Miss a Call Again | Benefit-focused |
| 2 | AI Answers When You Can't | Benefit-focused |
| 3 | 24/7 Call Answering Service | Benefit-focused |
| 4 | Missed Calls Cost You Sales | Problem-focused |
| 5 | Stop Losing Customers Today | Urgency-focused |
| 6 | Your Virtual Receptionist | CTA-focused |
| 7 | Book Jobs While You Sleep | Benefit-focused |
| 8 | AI Voice Agent from $197/mo | Number-focused |
| 9 | Answer Every Call, Every Time | Benefit-focused |
| 10 | No More Missed Opportunities | Benefit-focused |
| 11 | Australian AI Voice Agent | Differentiator |
| 12 | Works While You're Busy | Benefit-focused |
| 13 | Instant Answer, Never Busy | Benefit-focused |
| 14 | Professional Call Handling | CTA-focused |
| 15 | Your Phone Never Rings Out | Benefit-focused |

### Descriptions (4 total, max 90 characters each)

| # | Description | Type |
|---|-------------|-------|
| 1 | AI voice agent answers calls 24/7, books jobs & handles enquiries. Costs less than a receptionist. | Value prop |
| 2 | 62% of calls to small businesses go unanswered. Don't lose customers—let AI answer every call. | Social proof |
| 3 | Set up in 10 minutes. Natural Australian voice. From $197/month. Start your free trial today. | CTA |
| 4 | Trusted by Australian tradies, medical practices & real estate. Never miss a call again. | Social proof |

### Display URL Paths

- **Path 1:** /missed-call-solution
- **Path 2:** /ai-receptionist

**Final URL:** https://phonebot.au

---

## 2. Headline Variants for A/B Testing

### Variant A: Benefit-Focused

- **Headline 1:** Never Miss a Call Again
- **Headline 2:** AI Answers When You Can't
- **Headline 3:** Book Jobs While You Sleep

**Focus:** Emphasises the positive outcomes and lifestyle benefits

---

### Variant B: Problem-Focused

- **Headline 1:** Stop Losing Customers Today
- **Headline 2:** Missed Calls Cost You Sales
- **Headline 3:** 62% of Calls Go Unanswered

**Focus:** Addresses the pain point directly and creates urgency

---

### Variant C: Social Proof-Focused

- **Headline 1:** Trusted by Australian Businesses
- **Headline 2:** Join 1,000+ Happy Customers
- **Headline 3:** Rated 5 Stars for Results

**Focus:** Builds trust through peer validation and popularity

---

## 3. Ad Extensions

### Sitelink Extensions (4 with descriptions)

| Sitelink | Description (max 25 chars) |
|----------|----------------------------|
| View Pricing | From $197/month |
| See Features | AI booking & more |
| Book a Demo | Free 14-day trial |
| How It Works | 10-min setup |

---

### Callout Extensions (4)

- 24/7 Call Answering
- Natural Australian Voice
- No Coding Required
- Instant Setup

---

### Structured Snippets (2)

**Header: Services Offered**
- Call Answering
- Job Booking
- Enquiry Handling
- After-Hours Support

**Header: Business Types**
- Tradies & Builders
- Medical Practices
- Real Estate Agents
- Beauty & Wellness

---

### Call Extension

**Phone Number Placeholder:** [Your Business Phone Number]

Recommended: Use a Australian 1800 or local number for trust

---

### Price Extension (3 tiers)

| Item | Price (AUD) |
|------|-------------|
| Essentials Plan | $197/mo |
| Business Plan | $397/mo |
| Growth Plan | $597/mo |

---

## 4. Keyword Strategy

### Exact Match Keywords [10]

```
[missed call solution]
[never miss a call]
[missed call ai]
[ai receptionist]
[virtual receptionist]
[phone answering service]
[call answering service]
[24/7 receptionist]
[ai voice agent]
[missed call handler]
```

### Phrase Match Keywords [10]

```
"missed calls business"
"never miss a call"
"ai phone answering"
"virtual receptionist service"
"24 hour receptionist"
"call handling service"
"ai voice receptionist"
"missed call recovery"
"after hours answering"
"business call answering"
```

### Broad Match Keywords [10]

```
missed call service
ai phone agent
receptionist alternative
call handling ai
auto attendant
virtual office receptionist
phone bot business
ai answering service
24/7 call handling
missed enquiry solution
```

### Negative Keywords [15]

```
- free
- cheap
- jobs hiring
- job vacancy
- career
- employment
- resume
- internship
- volunteer
- training
- course
- learn
- how to build
- DIY
- software download
```

---

## 5. Audience Targeting Suggestions

### In-Market Audiences

| Audience | Description |
|----------|-------------|
| Business Owners | Small-to-medium business decision makers |
| Trades & Construction Services | Electricians, plumbers, builders |
| Real Estate Professionals | Agents, property managers |
| Medical & Health Services | Clinics, practices, dentists |
| Professional Services | Lawyers, accountants, consultants |
| Beauty & Personal Care | Salons, spas, clinics |

---

### Custom Intent Audiences

**Target URLs (businesses likely to need missed call solutions):**

```
trades websites (plumber, electrician, builder)
medical practice websites
real estate agency websites
law firm websites
accounting firm websites
beauty salon websites
restaurant websites
```

**Search Terms to Target:**

```
+answer +calls +while +working
+missed +calls +lose +customers
+after +hours +receptionist
+call +booking +system
+virtual +receptionist +small +business
+ai +phone +agent
+automated +call +handling
+never +miss +call +business
```

---

### Demographic Targeting

| Demographic | Targeting |
|-------------|-----------|
| Age | 25-54 (primary decision-maker age) |
| Household Income | Top 25% (business owners) |
| Business Size | 1-50 employees |
| Industry | B2B services, trades, professional services |

---

### Geographic Targeting

**Primary Targeting: Australia**

| Location Type | Targeting |
|---------------|-----------|
| All Australian states | NSW, VIC, QLD, WA, SA, ACT, TAS, NT |
| Exclude | None (national campaign) |
| Location bid adjustment | +20% for Sydney, Melbourne, Brisbane metro |

**Recommended:** Use radius targeting around service areas if geographically limited

---

## 6. Budget Recommendation

### Campaign Budget Structure

| Metric | Recommendation |
|--------|----------------|
| **Suggested Daily Budget** | $80 - $150 AUD |
| **Monthly Budget** | $2,400 - $4,500 AUD |
| **Expected CPC Range** | $2.50 - $8.00 AUD |
| **Average CPC** | $4.50 AUD |

---

### Conversion Metrics

| Metric | Conservative | Target | Optimistic |
|--------|--------------|--------|------------|
| **Click-Through Rate (CTR)** | 3.5% | 5.0% | 7.0% |
| **Conversion Rate** | 4.0% | 6.5% | 9.0% |
| **Cost Per Lead (CPL)** | $45 | $28 | $18 |
| **Cost Per Acquisition (CPA)** | $70 | $45 | $28 |

---

### Estimated Monthly Leads

| Scenario | Daily Spend | Monthly Spend | Est. Clicks | Est. Leads |
|----------|-------------|---------------|-------------|------------|
| **Conservative** | $80 | $2,400 | 480 | 19 |
| **Target** | $120 | $3,600 | 800 | 52 |
| **Aggressive** | $150 | $4,500 | 1,050 | 95 |

**Note:** Estimates based on Australian market for B2B AI voice agent keywords. Actual performance depends on ad creative quality, landing page optimisation, and competitive landscape.

---

### Bidding Strategy Recommendation

| Strategy | When to Use |
|----------|-------------|
| **Max Conversions** | Once you have 30+ conversions data |
| **Target CPA** | When you have stable conversion data |
| **Manual CPC** | For testing & optimisation phase |

**Recommended Start:** Manual CPC with smart bidding overlay once data accumulates

---

## Implementation Checklist

- [ ] Create Google Ads account (if not exists)
- [ ] Set up conversion tracking for phonebot.au
- [ ] Upload all 15 headlines and 4 descriptions
- [ ] Configure all 4 sitelink extensions
- [ ] Add 4 callout extensions
- [ ] Add 2 structured snippets
- [ ] Set up price extension with 3 tiers
- [ ] Configure call extension with business number
- [ ] Upload exact match keywords
- [ ] Upload phrase match keywords
- [ ] Upload broad match keywords
- [ ] Add negative keywords list
- [ ] Set up in-market audiences
- [ ] Configure geographic targeting (Australia)
- [ ] Set daily budget to $100 AUD (start)
- [ ] Enable conversion tracking
- [ ] Create ad variants for A/B testing

---

*Campaign ready for deployment. All pricing in AUD. Australian English throughout.*


Google Ads: Virtual Receptionist (voice)

Response:
# Google Ads Campaign Package

## Virtual Receptionist AI — receptionistai.au

---

## 1. Responsive Search Ad (RSA)

### Headlines (15 / max 30 characters each)

| # | Headline | Type |
|---|----------|------|
| 1 | Never Miss a Call Again | Benefit |
| 2 | AI Receptionist 24/7 | Keyword |
| 3 | Book Jobs While You Sleep | Benefit |
| 4 | Virtual Receptionist Australia | Keyword |
| 5 | $197/Mo vs $30K/Year | Number |
| 6 | Answer Calls Instantly | CTA |
| 7 | Your AI Receptionist Awaits | Benefit |
| 8 | Stop Missing Customer Calls | Problem |
| 9 | Professional AI Voice Agent | Differentiator |
| 10 | Automated Call Handling | Keyword |
| 11 | Save $28K Annually | Number |
| 12 | 24/7 Call Answering Service | Benefit |
| 13 | AI-Powered Receptionist | Keyword |
| 14 | Set Up in 10 Minutes | Urgency |
| 15 | Trusted by Aussie Businesses | Social Proof |

### Descriptions (4 / max 90 characters each)

| # | Description |
|---|-------------|
| 1 | Your AI receptionist answers calls 24/7, books jobs and handles enquiries. Start for $197/mo. |
| 2 | Replace expensive receptionists. Natural Australian voice. No missed calls, ever. |
| 3 | Join 2,000+ Australian businesses. Set up in 10 minutes. No coding required. |
| 4 | Get a professional AI voice agent for a fraction of the cost. Book a free demo today. |

### Display URL Paths

| Path | Value |
|------|-------|
| Path 1 | virtual-receptionist |
| Path 2 | ai-call-handling |

**Final URL:** https://receptionistai.au

---

## 2. A/B Test Headline Variants

### Variant A: Benefit-Focused

- **Headline 1:** Never Miss a Customer Call Again
- **Headline 2:** Your AI Receptionist Works 24/7
- **Headline 3:** Book More Jobs While You Sleep

### Variant B: Problem-Focused

- **Headline 1:** Stop Losing Calls and Customers
- **Headline 2:** Missed Calls Cost You Thousands
- **Headline 3:** Don't Let Unanswered Calls Hurt Your Business

### Variant C: Social Proof-Focused

- **Headline 1:** Trusted by 2,000+ Aussie Businesses
- **Headline 2:** Rated 4.9 Stars by Australian Trades
- **Headline 3:** Join the Leaders in AI Call Handling

---

## 3. Ad Extensions

### Sitelink Extensions (4 with descriptions)

| Sitelink | Description (max 25 chars) |
|----------|----------------------------|
| View Pricing | Plans from $197/mo |
| Book a Demo | See it in action free |
| How It Works | 10-minute setup |
| Customer Reviews | 4.9-star rating |

### Callout Extensions (4)

- 24/7 Call Answering
- Natural Australian Voice
- No Contracts Required
- Instant Setup

### Structured Snippet Headers (2)

**Header 1: Industries We Serve**
- Trades & Construction
- Medical & Healthcare
- Legal Services
- Real Estate
- Beauty & Wellness

**Header 2: Key Features**
- Call Routing
- Appointment Booking
- CRM Integration
- Voicemail Transcripts
- Multi-Language Support

### Call Extension

**Phone Number:** [Your Business Phone]
**Call-Only Ads:** Enabled

### Price Extension (3 tiers)

| Item | Price (AUD) | Unit |
|------|-------------|------|
| Essentials Plan | $197 | /month |
| Business Plan | $397 | /month |
| Growth Plan | $597 | /month |

---

## 4. Keyword Strategy

### Exact Match Keywords [10]

| # | Keyword |
|---|---------|
| 1 | [virtual receptionist Australia] |
| 2 | [AI receptionist] |
| 3 | [virtual phone receptionist] |
| 4 | [AI call answering service] |
| 5 | [automated receptionist] |
| 6 | [virtual receptionist service] |
| 7 | [AI voice receptionist] |
| 8 | [online receptionist] |
| 9 | [cloud receptionist] |
| 10 | [AI phone receptionist] |

### Phrase Match Keywords [10]

| # | Keyword |
|---|---------|
| 1 | "virtual receptionist for small business" |
| 2 | "AI call handling" |
| 3 | "24/7 receptionist service" |
| 4 | "automated call answering" |
| 5 | "virtual reception service Australia" |
| 6 | "AI voice agent for business" |
| 7 | "call answering service" |
| 8 | "replacement for receptionist" |
| 9 | "affordable receptionist" |
| 10 | "digital receptionist" |

### Broad Match Keywords [10]

| # | Keyword |
|---|---------|
| 1 | virtual receptionist |
| 2 | AI receptionist |
| 3 | call answering service |
| 4 | automated phone answering |
| 5 | virtual reception |
| 6 | AI phone assistant |
| 7 | business call handling |
| 8 | 24 hour receptionist |
| 9 | online receptionist service |
| 10 | AI voice agent |

### Negative Keywords [15]

| # | Negative Keyword |
|---|------------------|
| 1 | jobs |
| 2 | careers |
| 3 | employment |
| 4 | hiring |
| 5 | resume |
| 6 | CV |
| 7 | training |
| 8 | course |
| 9 | certification |
| 10 | degree |
| 11 | diploma |
| 12 | part-time |
| 13 | full-time |
| 14 | intern |
| 15 | volunteer |

---

## 5. Audience Targeting Suggestions

### In-Market Audiences

| Audience | Description |
|----------|-------------|
| Business Owners | Small business decision-makers |
| Office Administration | Those managing reception needs |
| Professional Services | Legal, medical, accounting firms |
| Trade Contractors | Electricians, plumbers, builders |
| Real Estate Agents | Property management professionals |
| Medical Practices | Doctors, dentists, clinics |
| Beauty & Wellness | Salons, spas, clinics |

### Custom Intent Audiences

**URL-Based Targeting:**
- receptionistai.au
- Competitor websites in virtual receptionist space
- smallbusinessaustralia.com.au
- ausbusinessforum.com
- industry-specific trade sites

**Search Term Targeting:**
- "receptionist for my business"
- "how to never miss a call"
- "代替前台" (alternatives to receptionist)
- "call handling for small business"
- "24/7 answering service"
- "cost of receptionist per year"

### Demographic Targeting

| Demographic | Setting |
|-------------|---------|
| Age | 25-64 (business decision-makers) |
| Income | Top 20% (business owners) |
| Gender | All |
| Parental Status | All |

### Geographic Targeting

| Location Type | Targeting |
|---------------|-----------|
| Primary | Australia |
| Excluded | None (national campaign) |
| Location Options | All Australian states and territories |
| Bidding Modifier | +20% Sydney, +15% Melbourne, +10% Brisbane |

---

## 6. Budget Recommendation

### Campaign Budget Structure

| Metric | Value |
|--------|-------|
| **Suggested Daily Budget** | $80 - $150 AUD |
| **Suggested Monthly Budget** | $2,400 - $4,500 AUD |
| **Expected CPC Range** | $3.50 - $8.00 AUD |
| **Average CPC** | $5.50 AUD |
| **Expected CTR** | 3.5% - 5.5% |
| **Expected Conversion Rate** | 4.5% - 7% |
| **Cost Per Lead** | $80 - $120 AUD |

### Estimated Monthly Performance

| Metric | Conservative | Moderate | Aggressive |
|--------|--------------|----------|------------|
| Daily Spend | $80 | $115 | $150 |
| Monthly Spend | $2,400 | $3,450 | $4,500 |
| Clicks/Day | 14-20 | 18-28 | 22-38 |
| Monthly Clicks | 480 | 690 | 960 |
| Conversions/Month | 22-33 | 35-48 | 48-67 |
| Leads/Month | 22-33 | 35-48 | 48-67 |

### Bidding Strategy Recommendation

- **Primary:** Maximise Conversions (with target CPA of $90-110)
- **Secondary:** Manual CPC for testing
- **Seasonal Adjustments:** +20% during business hours, +30% on weekends (when 24/7 value is highlighted)

---

## Campaign Setup Checklist

- [ ] Create Google Ads account
- [ ] Set up conversion tracking (bookings/demo requests)
- [ ] Install Google Analytics 4
- [ ] Link Google Search Console
- [ ] Configure location targeting (Australia)
- [ ] Upload negative keyword list
- [ ] Set up responsive search ad with all headlines/descriptions
- [ ] Add all ad extensions
- [ ] Configure audience segments
- [ ] Set daily budget and bidding strategy
- [ ] Create ad groups by keyword theme
- [ ] Enable automated extensions

---

**Campaign Type:** Search Network Only
**Conversion Goal:** Website leads/bookings
**Tracking URL:** https://receptionistai.au/?utm_source=google&utm_medium=cpc&utm_campaign=virtual_receptionist

*Powered by Sunaiva*