Bunker FNQ Concreting scores 37.6/100 on the AgileAdapt AI Readiness Index. The strongest area is people (61/100), while customer experience (25/100) represents the most significant opportunity. Current missed-call revenue is estimated at $211,200/month — the single highest-priority issue to address. Based on a 75% utilisation rate and 8 hours/week of AI-recoverable admin time, the base-case ROI is 583% in year one, with an estimated payback period of 2 months. The recommended entry point is ReceptionistAI Business ($697/month) — high call volume + free website — AgileAdapt can have the core systems live within 48 hours of engagement.
Scored across 6 dimensions. Each dimension is weighted by its typical impact on Australian SMB AI transformation outcomes.
Moderate operational gaps — targeted automation will recover meaningful hours and reduce error rates.
- 18 hours/week on admin — moderate reduction possible through targeted automation.
- No CRM detected. Manual lead tracking means leads fall through the cracks and there is no data foundation for AI automation.
- Automate invoice chasing and appointment reminders — typical saving: 3–5 hours/week.
- Implement GHL (GoHighLevel) as your CRM — AgileAdapt can deploy and pre-configure within 48 hours.
Estimated $211,200/month in missed lead revenue — 24/7 AI call handling is the single highest-ROI action available.
- 4 missed calls/day — moderate leak, addressable with AI call handling.
- No intelligent phone system detected. Calls likely go to a personal mobile or basic voicemail — poor customer experience and zero lead data.
- Implement after-hours AI call handling as a priority — even 1 extra booking/week covers the monthly cost.
- Provision a dedicated business number with AI handling — AgileAdapt can configure this on Telnyx within 24 hours.
Moderate data maturity — targeted clean-up will unlock AI capabilities.
- Data quality self-assessed as poor or fragmented — AI systems are only as good as the data they consume. A data clean-up sprint before AI deployment will materially improve outcomes.
- No CRM — customer and lead data is likely scattered across email, spreadsheets, and personal notes. AI cannot operate on unstructured data.
- No marketing tools detected — limited data on customer acquisition performance and channel ROI.
- Run a CRM data audit — identify and merge duplicate contacts, verify phone number and email accuracy. This is a 1-week task with long-term leverage.
- Implement a CRM before AI layer deployment — GHL is the recommended choice for AgileAdapt integrations.
Minimal tech infrastructure — foundational investment needed before AI layer.
- No website detected. A modern website is the minimum requirement for AI search visibility and digital lead capture.
- Deploy a 5-page AI-optimised website — included in AgileAdapt Business tier ($697/month).
Strong people foundation — team is primed to leverage AI effectively.
- Limited AI awareness at leadership level — change management support is important for successful adoption. Addressing 'AI guilt' (fear of replacement, inauthenticity concerns) before implementation doubles adoption velocity.
- Share the McKinsey AI 2023 report with your leadership team — frame AI as 'force multiplication' not replacement.
AI awareness exists but lacks strategic direction — a 90-day AI roadmap will crystallise the opportunity.
- No AI currently deployed — strategic opportunity to establish early-mover advantage before competitors in your market embed these capabilities.
- Strategic AI vision is underdeveloped — the business is reactive rather than proactive on AI adoption.
- Define your AI ambition: where do you want to be in 12 months? Specific goals produce 3x better AI adoption outcomes than vague intent.
ROI (%) = ((Annual Hard Benefits × Utilisation Factor) − Annual AI Costs) ÷ Initial Investment × 100
Utilisation Factor = percentage of team actively using AI tools (typically 60–85% in year 1)
Annual Hard Benefits = (Hours saved/week × 52) × Blended hourly rate (AUD)
| Scenario | Hours Saved | Annual Benefits | Annual AI Costs | Net Annual Benefit | ROI % | Payback |
|---|---|---|---|---|---|---|
| Conservative | 6 hrs/week | $13,182 | $5,964 | $7,218 | 289% | 4.2 months |
| Base Case | 8 hrs/week | $20,534 | $5,964 | $14,570 | 583% | 2.1 months |
| Optimistic | 9 hrs/week | $26,432 | $8,364 | $18,068 | 723% | 1.7 months |
* Based on a $2,500 Discovery Audit investment + AgileAdapt monthly subscription. All figures in AUD. Initial investment includes onboarding and configuration.
gantt
title AI Transformation Roadmap — Bunker FNQ Concreting
dateFormat YYYY-MM-DD
axisFormat Day %j
section Phase 1 — Foundation
AI Voice Receptionist :active, p1a, 2026-01-01, 3d
CRM Implementation :p1b, 2026-01-03, 7d
Data Audit :p1c, 2026-01-07, 5d
section Phase 2 — Quick Wins
Google Review Automation :p2a, after p1b, 7d
Lead Follow-Up Sequences :p2b, after p1b, 5d
Quote Automation :p2c, after p2a, 7d
section Phase 3 — Scale
AEO Deployment :p3a, after p2a, 14d
Content Automation :p3b, after p2b, 10d
section Phase 4 — Optimise
Analytics and Reporting :p4a, after p3a, 14d
ADM Compliance Review :p4b, after p3b, 21d
Foundation
Capture every lead and establish the data foundation.
Install ReceptionistAI on your business number to capture every call 24/7. Configure call qualification, appointment booking, and instant SMS notification to the business owner. Live within 48 hours.
ReceptionistAI Inbound Pro ($497/month)Deploy GoHighLevel (GHL) as your CRM backbone. Configure lead pipeline, automated follow-up sequences, and call/email logging. Ensures every enquiry is tracked from first touch to closed job.
AgileAdapt GHL Onboarding (included in Business tier)Export existing customer data from current systems. Remove duplicates, verify contact details, and migrate to CRM. This creates the data foundation all AI tools depend on.
- 100% of inbound calls captured (no more missed enquiries)
- CRM live with all leads tracked
- Baseline metrics established for ROI measurement
Quick Wins
Convert more of your existing leads. Automate the repetitive.
Trigger automated review request SMS to every completed-job customer. Target: 5+ reviews per month. Google reviews are the #1 local AI search signal — each review improves AI recommendation visibility.
ReceptionistAI Enterprise ($997/month)Configure automated 3-touch follow-up via SMS and email for every lead that doesn't convert within 24 hours. Typical uplift: 15–25% more conversions from existing lead volume.
AgileAdapt GHL AutomationImplement AI-assisted quote templates for your top 5 job types. Reduce quote turnaround from 24–48 hours to under 2 hours. Faster quotes convert at significantly higher rates.
- 15–25% improvement in lead-to-booking conversion rate
- 5+ new Google reviews per month
- 3–5 hours/week recovered from manual follow-up
Scale
Make the AI engine compound. Grow the top of funnel.
Deploy AI-assisted content generation for Google Business Profile posts, social media, and email newsletters. Consistent posting improves AI search visibility and top-of-mind awareness with past clients.
CreatorDashboard.aiOptimise your online presence for AI search engines (Perplexity, ChatGPT, Gemini). Add LocalBusiness schema, FAQ content, suburb-specific pages. Target: appear in AI search results for your top 5 query types.
ReceptionistAI Business ($697/month — includes website)- Appearing in AI search results for primary trade + suburb queries
- Automated content presence across 2+ channels
- Marketing effort maintained at zero additional staff hours
Optimise and Defend
Measure, defend compliance, and compound the AI advantage.
Implement automated monthly reporting: calls captured, leads converted, revenue attributed to AI systems. Enables data-driven decisions and builds the business case for further AI investment.
Audit AI-assisted customer-facing processes against the December 2026 Australian Privacy Act ADM (Automated Decision-Making) requirements. Document AI touchpoints, obtain consent where required, implement audit logging. AgileAdapt's 9-Layer Shield covers this end to end.
AgileAdapt 9-Layer Shield (compliance tier)- Full AI ROI visibility — monthly revenue attributable to AI systems
- ADM compliance documentation complete before December 2026 deadline
- AI infrastructure that scales without proportional headcount increase
Competitive Risk — The Cost of Inaction
Every day without 24/7 AI call handling, your business misses after-hours and between-job enquiries. Competitors with AI receptionists capture these leads automatically. In a market where the first responder typically wins the job, response latency is directly costing you revenue.
AI Adoption Trends — Trades
The Australian trades sector is experiencing rapid AI adoption in scheduling, estimating, and customer communications. Early adopters are capturing 30–40% more inbound enquiries through 24/7 AI receptionists while competitors still rely on voicemail. By 2027, AI-first tradespeople are projected to have a significant lead capture advantage in local search.
Your path to AI-enabled operations starts here.
300 mins/month
600 mins + website
1,200 mins + outbound
All prices in AUD. Month-to-month. No lock-in contracts. Setup fee waived for launch clients.