---
id: "rlm_axiom_018"
category: "general"
date: "2026-02-23"
source_file: "rlm_axioms_2026_02_23.jsonl"
---

# rlm_axiom_018

**principle**: Tradie PRIME targets (no website) have highest conversion probability: 40-60% of scraped tradie businesses have poor or no web presence. Zero-website tradies are PRIME tier — they have the most to gain and the fewest objections to modernization.

**evidence**: Website factory audit scoring: no website = score 100 (PRIME). These businesses have no existing investment to protect. George (concreter) had a low-quality site (score 52) and converted — PRIME targets are even easier.

**strength**: high
