---
id: "rlm_axiom_016"
category: "general"
date: "2026-02-23"
source_file: "rlm_axioms_2026_02_23.jsonl"
---

# rlm_axiom_016

**principle**: Email timing for tradies: send at 5:15 AM AEST (tradies check phones in the ute before the job) and 4:30 PM AEST (smoko/end of day invoices). Plain text only — HTML looks like marketing and gets filtered.

**evidence**: Danny Harris formula extracted from research. George signed as first client via warm outreach. tradie_outreach_automation.py schedules sends at these exact times. Plain text open rates 3-5x higher than HTML.

**strength**: high
