---
id: "rlm_axiom_009"
category: "general"
date: "2026-02-23"
source_file: "rlm_axioms_2026_02_23.jsonl"
---

# rlm_axiom_009

**principle**: Australian professional voice is warm and clear, never folkloric: 'Australian does not mean G'day mate. We run a business, not a pub.' All customer-facing language must be professional Australian — confident, helpful, not folksy.

**evidence**: RULE 13 enforced in all voice agent prompts, outreach copy, and SMS templates. Any slang (G'day, Too easy, Righto, Sweet as) triggers immediate rework. George's AI receptionist Sarah follows this persona.

**strength**: high
