---
id: "rlm_axiom_005"
category: "general"
date: "2026-02-23"
source_file: "rlm_axioms_2026_02_23.jsonl"
---

# rlm_axiom_005

**principle**: Canonical pricing is the anchor, not a ceiling: the LocalSearch/Sensis invoice (~$400/mo) is the psychological floor. 'Same budget, 10x the engine.' Never discount below prospect's current marketing spend.

**evidence**: DT25v2 locked pricing. George was paying LocalSearch $400/mo and transitioned to ReceptionistAI at $497/mo — same budget framing. Every $0 discount is margin compression.

**strength**: high
