---
id: "genesis_annual_pricing_mandate"
category: "general"
date: "2026-02-24"
source_file: "kinan_direct"
---

# genesis_annual_pricing_mandate

Every product needs a setup fee — it creates urgency for annual (fee is waived) and justifies the onboarding/provisioning work. Annual capture = 3 months free + waived setup. This is the Genesis standard pricing architecture.
