---
id: "axiom_dt_014"
category: "general"
confidence: HIGH
date: "2026-02-19"
source_file: "deep_think_axioms_2026_02_19.jsonl"
---

# axiom_dt_014

Upsell on pain events, not time intervals. A missed call triggers upgrade offer. A 5-star milestone triggers widget upgrade. Winter slow season triggers database reactivation campaign. Time-based upsells are weak; event-based upsells convert at 3-5x higher rate.
