---
id: "axiom_dt_013"
category: "general"
confidence: HIGH
date: "2026-02-19"
source_file: "deep_think_axioms_2026_02_19.jsonl"
---

# axiom_dt_013

Pricing floor is the competitor's invoice, not cost-plus math. Tradies pay $400/mo to LocalSearch for garbage. Price-match their exact invoice and deliver 10x value. 'Same budget. 10x the firepower.' Anchor against current spend, not against feature set.
