---
id: "axiom_dt_010"
category: "general"
confidence: HIGH
date: "2026-02-19"
source_file: "deep_think_axioms_2026_02_19.jsonl"
---

# axiom_dt_010

Memory lock-in inflects at months 9-12 when switching cost exceeds annual subscription. CLV compounds: 1-6mo = 1.5x ACV, 7-12mo = 3x ACV, 13-24+ = 5-7x ACV. Design for month 9 lock-in from day 1.
