---
id: "axiom_dt25v2_002"
category: "general"
date: "2026-02-23"
source_file: "DT25v2"
---

# axiom_dt25v2_002

LocalSearch/Sensis invoice (~$400/mo) is our PRICING FLOOR, not ceiling. We use their existing sunk cost as the anchor. 'Same budget, 10x the engine.' Never discount below their current spend.
