---
id: "axiom_carttalk_ecom_vertical"
category: "general"
confidence: 0.95
source_file: "domain_acquisition_2026_02_21"
---

# axiom_carttalk_ecom_vertical

**pattern**: VERTICAL_EXPANSION

**principle**: carttalk.ai opens the ecommerce vertical as a SEPARATE brand from the agency-GTM talking widget. Ecommerce buyer (Shopify/WooCommerce owner) has different pain points to digital agency. TAM is global. CartTalk is not a feature — it's a separate product identity.
