---
id: "REV-040"
category: "sales"
confidence: 0.97
date: "2026-02-10"
source_file: "Frankie Finn 1-to-Many Selling Webinar"
---

# REV-040

Old Plan vs New Plan content framework: describe their painful current process → show undesirable effects → present your simpler process → show advantages. They buy OUT of old, not INTO new
