---
id: "REV-028"
category: "positioning"
confidence: 0.96
date: "2026-02-10"
source_file: "Frankie Finn Loom Masterclass (Jeff IC)"
---

# REV-028

Sell the destination, not the plane ride. Nobody wants Facebook ads - they want butts in chairs, motorcycle cases, kitchen contracts. Name the OUTCOME not the tool
