---
id: "REV-021"
category: "sales"
confidence: 0.96
date: "2026-02-10"
source_file: "Frankie 1000 SaaS Loom Closes"
---

# REV-021

Sell the PROMISE not the SERVICE: '50-100 emergency calls/month' not 'PPC management'. If you can't sell in 1-3 sentences, no copy will save it
