---
id: "DT25-011"
category: "targeting"
confidence: 0.95
date: "2026-02-17"
source_file: "DT25 + Nick Ponte + Tradie Lead List Generation Strategy"
---

# DT25-011

Target $1M-$5M revenue tradies (Nick Ponte formula). 5-12 employees = sweet spot. Big enough to pay $500-1500/mo without blinking, small enough to not have in-house IT/AI. Average HVAC business = $1.05M revenue. These are high-volume service engines, not one-man-band operators.
