---
id: "AE24-009"
category: "strategy"
confidence: 0.96
date: "2026-02-16"
source_file: "plans/AGENT_AS_A_SERVICE_ARCHITECTURE.md (Session 24, Pillar 6)"
---

# AE24-009

Episodic Memory is the ultimate churn prevention mechanism for AI agents: agents REMEMBER past interactions, so a lead that doesn't reply Tuesday gets a context-aware follow-up Friday. Zapier zaps are amnesic. Firing the agent equals firing an employee with deep institutional knowledge. Churn approaches zero.
