---
id: "AE22-003"
category: "competitive_advantage"
confidence: 0.97
date: "2026-02-15"
source_file: "VOICE_MEMORY_MVP_SHIPPING_PLAN.md (Section 3: The Memory Moat)"
---

# AE22-003

The memory moat is THE competitive advantage in voice AI, not the voice technology -- accumulated entity/decision/preference graphs create exponentially increasing switching costs (60% retention at Week 1 to 98% at Month 12) that make cancellation feel like losing a personal AI brain
