---
id: "AE21-023"
category: "sales_strategy"
confidence: 0.94
date: "2026-02-14"
source_file: "George Bunker Monday Demo Report 2026-02-14"
---

# AE21-023

The demo script follows a 6-step psychological escalation: Audit (pain) -> Website (vision) -> Live Chat (proof) -> MCTB (automation) -> CRM Dashboard (control) -> Close (value comparison) — each step builds on the previous to make the close inevitable
