---
id: "ADS-016"
category: "product_structure"
confidence: 0.9
source_file: "The $5-Day Ad Strategy Making Her Millions"
---

# ADS-016

Low-ticket product structure should be a 'spiderweb' not an 'ascension ladder'. All products exist at roughly the same price tier ($27-$300). Customers enter for one product and organically discover and buy 5-6 more. There is no upsell funnel - just a wide product catalog.
