---
id: "ADS-011"
category: "creative_strategy"
confidence: 0.91
source_file: "The $5-Day Ad Strategy Making Her Millions"
---

# ADS-011

Simple ad creatives outperform complex ones. A static graphic with a niche-specific case study headline (e.g., 'Worried you won't make money in genealogy?') with a link to buy, achieves 8%+ click-through rates even on cold traffic. Authenticity and specificity beat production value.
