---
id: "ADS-004"
category: "funnel_optimization"
confidence: 0.92
source_file: "The $5-Day Ad Strategy Making Her Millions"
---

# ADS-004

Send ad traffic directly to the checkout page - never to a webinar, VSL, or nurture sequence. Things marketers think 'nurture' people actually slow them down. Buyers are hottest at the moment they see the ad; every intermediate step is an 'obstacle to the money'.
