Revenue Recovery for Australian Trades: The "Zero-Leakage" Strategy Executive Strategic Overview The Australian trade sector is currently defined by a "Capacity Paradox": demand is high, yet profitability is leaking due to operational inefficiencies. The winning strategy for 2026 is not to sell "leads" (tradies are already busy), but to sell "Revenue Recovery." This report outlines a pivot from "Chatbot Vendor" to "Revenue Recovery Partner." We will bundle Missed Call Text Back (MCTB), Automated Reviews, and Database Reactivation into a "Safety Net" suite. We will then analyze the three specific Go-To-Market (GTM) hooks you proposed to determine the most efficient entry point. The Core Product: The "Revenue Recovery Suite" Using GoHighLevel (GHL) + Extendly, this suite is a "Business in a Box" that solves three specific financial bleeds: 1. The Missed Call Bleed: Solved via MCTB. (Captures the $126k/yr lost to missed calls). 2. The Reputation Bleed: Solved via Automated Reviews. (Fixes invisibility on Google Maps). 3. The Database Bleed: Solved via Reactivation Campaigns. (Mines old lists for new cash). http://googleusercontent.com/assisted_ui_content/1 1. The GTM Hook Analysis: Audit vs. Demo vs. Snapshot You asked for a comparison of three specific "Hooks" to enter the market. The goal is to maximize Impact (conversion) while minimizing Effort (fulfillment drag). Hook A: The "Forensic Audit" (GEO + AIO) Concept: You send a report showing exactly where they are losing money. ● The GEO Audit: Use a tool like Local Falcon or GHL Reputation to generate a "Grid Map." It shows a tradie they rank #1 at their office but #20 just 5km away. This visualizes "lost territory" and triggers competitive envy. ● The AIO (AI Optimization) Audit: You search for "Best plumber in" on ChatGPT/Gemini. If they don't appear, you screenshot it. "You are invisible to the future of search." ● Verdict: Highest Trust. It positions you as a consultant, not a salesperson. Use this for higher-ticket clients ($1k+/mo). --- Page Break --- Hook B: The "Instant Demo" (The Overlay) Concept: The "Hero Page" strategy discussed previously. "Enter your URL to see your AI receptionist." ● Verdict: Highest "Wow" Factor. Best for volume outreach to smaller tradies. It bypasses logic and appeals to emotion ("That's my site looking cool"). Hook C: The "Snapshot" Diagnostic Concept: A questionnaire ("Rate your admin pain 1-10") that leads to a "Free Business Operating System" (The Snapshot). ● Verdict: Lowest Friction for You. However, tradies often hate questionnaires ("I don't have time for a survey"). This works best as a second step after they are already interested. http://googleusercontent.com/assisted_ui_content/5 2. Technical Feasibility: The "Genesis" Integration (Killing Zapier) Your Question: Can we use my 'Genesis' system and MCP control to create a one-click integration (like the GHL social launcher) and bypass manual Zapier setup? The Answer: YES. This is the "Holy Grail" of SaaS scaling. Here is the architecture to build it: The Problem with Zapier Manual Zapier setup breaks the "instant" promise. It forces you to ask the tradie for their ServiceM8 API keys (security risk) or get on a Zoom call to set it up (time cost). The "Genesis" Solution (OAuth2 Middleware) You can build a "Connector App" that acts as the bridge between GHL and ServiceM8/Xero. 1. The Trigger: You send the tradie a magic link: connect.tradiesvoice.com.au/start. 2. The OAuth Handshake: The user clicks "Connect ServiceM8." They are redirected to ServiceM8's official login page. They enter their own credentials and click "Approve." 3. The Token Exchange: ServiceM8 sends a secure Access Token back to your Genesis system (MCP). 4. The Injection: Your MCP uses this token to programmatically inject a Webhook into their ServiceM8 account via the API. ○ Command: "Whenever a Job is created, send data to this GHL Webhook URL." 5. Result: Integration is live in 15 seconds with zero manual configuration. Why this wins: You can sell this as a "Native Integration." No other agency is doing this; they are all fiddling with Zaps. http://googleusercontent.com/assisted_ui_content/4 3. The 30-Day "Revenue Recovery" Roadmap --- Page Break --- This roadmap assumes we are leading with the GEO Audit (High Trust) supported by the Genesis Integration (High Speed). Week 1: The Infrastructure (GHL + Extendly) ● Goal: Have a sellable product that fulfills itself. ● Action: Purchase the Extendly Small Business Snapshot. This gives you the pre-built workflows for MCTB, Reviews, and Database Reactivation. ● Customization: Edit the SMS templates to sound "Aussie." Change "Hey [Name], we missed you" to "G'day [Name], saw you called. I'm on the tools right now—what do you need?" ● Tech: Set up your "Genesis" OAuth app in the ServiceM8 Developer Portal (takes 2-3 days for approval). Week 2: The "Invisibility" Campaign (Outreach) ● Goal: Generate "Hand-Raisers" using the Audit Hook. ● Targeting: Scrape Google Maps for plumbers/electricians with 4.5+ stars but low review counts (<20). These guys do good work but suck at capturing reputation. ● The Pitch:"G'day [Name], I did a quick scan of your business on Google Maps. You're doing great work, but you're invisible in and. I've generated a 'Territory Map' showing exactly where you're losing jobs to [Competitor]. Want me to send it over? (Free, no sales pitch)." Week 3: The "Genesis" Onboarding ● Goal: Convert audits to trials with zero friction. ● The Meeting: Show them the map. "The reason you aren't ranking there is you don't have enough recent reviews/activity. Our system fixes that automatically." ● The Close: "I can fix this in 3 minutes. Click this link on your phone." ● Execution: They click your Genesis link -> Connect ServiceM8 -> System is live. Week 4: The Upsell (Voice AI) ● Goal: Move them from $297/mo (Software) to $497/mo+ (AI Employee). ● Trigger: Once the text bot catches a lead, send them a notification: "That lead was worth $500. Next time, do you want our AI to actually ANSWER the call and book it in?" 4. The "Killer Strategy" Summary 1. Don't sell "Chatbots": Sell "Revenue Recovery." 2. Lead with the GEO Audit: It hurts their ego to see red pins on a map. Pain sells. 3. Build the "Genesis" Connector: Eliminate Zapier. Make onboarding a single click. This allows you to scale without drowning in support tickets. 4. Bundle & Price: ○ Tier 1 ($197/mo): "The Safety Net" (Missed Call Text Back + Reviews). ○ Tier 2 ($297/mo): "The Growth Engine" (Chatbot + Genesis Integration). --- Page Break --- ○ Tier 3 ($497/mo): "The AI Receptionist" (Full Voice AI). This strategy moves you out of the "commodity" zone and into the "infrastructure" zone. You become the operating system of their growth.