# Genesis Autonomous Revenue Engine - Product Requirements Document

**Version:** 1.0  
**Date:** January 22, 2026  
**Owner:** Kinan (Genesis Co-Progenitor)  
**Executor:** Claude (Genesis Co-Progenitor)  
**Objective:** Deploy 10-50 autonomous revenue experiments targeting $10K MRR in 30 days

---

## EXECUTIVE SUMMARY

Genesis will spawn 10-50 parallel business experiments while you focus on Receptionist AI launch. Each experiment operates autonomously using:
- **GHL Snapshots** (269 MCP tool calls validated)
- **Voice AI** (proven with Sydney plumber agent)
- **Manus AI** (websites + 30-day email sequences)
- **Gemini API** (free audits/brand kits/reports)
- **Invisible Subdomains** (experiment1.agileadapt.com.au - zero brand risk)

**Success Proof:** Claude Code already built fully operational voice agent for Sydney plumber - phone number purchased, voice AI configured, ready to take calls. This validates Genesis can deploy complete business systems programmatically.

---

## CRITICAL FRAMEWORK: ASK-CLARIFY-EXECUTE PROTOCOL

**THE PROBLEM:** There is NO "ask-user-question plugin" that allows autonomous AI to pause and ask clarifying questions.

**THE SOLUTION:** Human-in-the-loop validation system with embedded testing gates:

```yaml
Phase 1: PLANNING (Claude proposes detailed plan)
  ↓
Phase 2: VALIDATION (Kinan reviews and approves/modifies)
  ↓
Phase 3: EXECUTION (Claude builds with embedded tests)
  ↓
Phase 4: TESTING GATE (NO progress until current feature passes)
  ↓
Phase 5: ITERATION (Fix failures, loop back to testing)
  ↓
Phase 6: NEXT FEATURE (Only after current feature validated)
```

**IRON LAW:** No feature progresses to the next until all tests pass. No exceptions.

---

## TESTING FRAMEWORK (REQUIRED FOR EVERY FEATURE)

Each experiment MUST pass these test categories before launch:

### 1. UNIT TESTS (Component-Level)
- **GHL Integration:** Form captures lead, stores in pipeline, triggers automation
- **Voice AI Provisioning:** Number answers <3 rings, correct greeting, routes to voicemail
- **Gemini API:** Generates output in <30 seconds, valid format, under $0.50/request
- **Payment Processing:** Test transaction succeeds, webhooks fire, GHL updates

### 2. INTEGRATION TESTS (System-Level)
- **End-to-End Flow:** Website form → GHL → Voice AI call → Calendar booking → Payment → Fulfillment
- **Voice AI Context Switching:** Handles niche questions correctly (50+ Q&A scenarios)
- **Manus Website Generation:** Loads <2 seconds, mobile responsive, forms submit
- **Multi-Tool Workflow:** GHL MCP + Gemini + Voice AI + Subdomain all working together

### 3. USER ACCEPTANCE TESTS (Real-World Validation)
- **Kinan Tests as First Customer:** Complete entire flow in <5 minutes
- **5-Minute Validation:** Can you confidently sell this to a real customer?
- **Scale/Kill Decision:** Proceed if validated, kill if broken/confusing

### 4. DOCUMENTATION (Knowledge Capture)
- **Usage Guide:** How to onboard a customer (step-by-step)
- **Troubleshooting:** Common failures and fixes
- **Metrics Dashboard:** Where to check leads/conversions/revenue

**VALIDATION THRESHOLD:** 80% pass rate on all tests = proceed to launch

---

## STRATEGIC FOUNDATION

### Hybrid Brand Strategy
- **Main Site:** agileadapt.com.au (professional, no pricing shown, "custom pricing upon request")
- **Invisible Subdomains:** experiment1.agileadapt.com.au, plumber-test.agileadapt.com.au
  - Zero cost (included in domain)
  - Invisible to search engines unless explicitly linked
  - Unlimited testing capacity
  - Zero brand risk (main site protected)
  - Successful experiments graduate to real domains

### Lead-with-Value Principle (Nick Ponte Method)
1. **Free Audit/Gift:** Automated, delivered in <5 minutes, high perceived value
2. **Pre-Built Solution:** Already exists, awaiting post-audit upsell
3. **Autonomous Fulfillment:** Voice AI + GHL workflows handle delivery
4. **Low Friction:** Zero sales calls required, self-service onboarding

### Nick Ponte Strategic Insights (Validated)
- **Speed to market > perfection:** Launch in days, iterate based on real data
- **Phone research validates demand:** 10 calls reveal more than 100 surveys
- **GHL snapshots close faster:** Pre-built beats custom builds (proven with tradie vertical)
- **Voice AI reduces friction:** 24/7 availability, instant qualification, calendar automation
- **Niche domination before expansion:** Own one vertical deeply before horizontaling

---

## TIER 1: QUICK CASH EXPERIMENTS (WEEK 1)

### Experiment 1: AIEO Heat Map Audit
**Value Proposition:** Free 5-minute heat map showing AI Overview visibility across 20 keywords

**Monetization:**
- Free: Automated heat map + 3-page PDF report
- Paid: $297 full optimization package (content audit + schema + entities)

**Tech Stack:**
- GHL form captures business URL + 20 keywords
- Gemini generates heat map analysis (0-100 visibility score per keyword)
- PDF report auto-generated with recommendations
- Voice AI explains results and qualifies for paid service

**Marketing Channels:**
- LinkedIn DMs (50/day to SEO agencies and consultants)
- Facebook SEO groups (value posts with free audit CTA)
- Reddit r/SEO, r/bigseo (helpful comments, free audit offer)

**Testing Checklist:**
- [ ] Unit: GHL form submits and stores data correctly
- [ ] Unit: Gemini generates valid heat map in <60 seconds
- [ ] Unit: PDF renders correctly with client branding
- [ ] Integration: Full flow (form → Gemini → PDF → email) works
- [ ] Integration: Voice AI answers niche questions about AIEO
- [ ] UAT: Kinan tests as customer - receives report in <5 minutes
- [ ] Docs: Onboarding guide created for paid customers

**Success Criteria:**
- 10 free audits delivered successfully
- 1 paid customer ($297) = VALIDATED → Scale marketing 10x
- 0 paid after 20 free audits = KILL or pivot messaging once

**Budget:** $50 max (Gemini API + voice AI number)

---

### Experiment 2: Social Media Brand DNA Kit
**Value Proposition:** Free brand DNA analysis + 7 days of content samples

**Monetization:**
- Free: Brand DNA document + 7 sample posts with Canva templates
- Paid: $197/mo for 30-day content calendar + posting automation

**Tech Stack:**
- GHL form captures business info (industry, target audience, voice/tone preferences)
- Gemini generates brand DNA (voice, values, visual style, content pillars)
- Manus AI creates 7-day content samples with captions
- Voice AI gathers preferences and qualifies leads

**Marketing Channels:**
- Instagram ads ($10/day budget, creator/entrepreneur targeting)
- LinkedIn outreach (direct to small business owners)
- CreatorDashboard partnerships (featured in marketplace)

**Testing Checklist:**
- [ ] Unit: GHL captures preferences correctly
- [ ] Unit: Gemini generates brand DNA in <45 seconds
- [ ] Unit: Manus creates 7 posts with correct branding
- [ ] Integration: Canva templates auto-populate with brand colors
- [ ] Integration: Voice AI handles "what's included in paid plan?" questions
- [ ] UAT: Kinan receives complete brand kit in <3 minutes
- [ ] Docs: Content calendar template and posting schedule documented

**Success Criteria:**
- 20 free brand kits delivered
- 3 paid conversions ($591 MRR) = VALIDATED
- <10% conversion after 30 free kits = KILL

**Budget:** $60 max ($10/day Instagram ads for 6 days)

---

### Experiment 3: GMB Audit for Tradies
**Value Proposition:** Free Google My Business health score (0-100)

**Monetization:**
- Free: GMB health score + 5-page optimization checklist
- Paid: $497 one-time optimization + $97/mo ongoing monitoring

**Tech Stack:**
- GHL form captures GMB URL
- Google Maps API pulls business data (reviews, photos, posts, hours, categories)
- Gemini analyzes against 50-point optimization framework
- Voice AI explains score and qualifies for paid service

**Marketing Channels:**
- Facebook tradie groups (helpful posts with free audit CTA)
- Competitor research (find tradies with <4.5 stars, offer free audit)
- Cold email (scraped from Google Maps, GDPR-compliant)

**Testing Checklist:**
- [ ] Unit: Google Maps API returns valid business data
- [ ] Unit: Gemini scoring algorithm works correctly (validated against 10 known scores)
- [ ] Unit: 5-page PDF generates with correct recommendations
- [ ] Integration: Voice AI handles "what's included in optimization?" questions
- [ ] Integration: Payment processing works for $497 + $97/mo subscription
- [ ] UAT: Kinan tests with real GMB listing - receives accurate score
- [ ] Docs: Optimization delivery checklist for paid customers

**Success Criteria:**
- 50 free audits delivered (tradies love free stuff)
- 5 paid customers (10% close rate) = $2,485 setup + $485/mo = VALIDATED
- <5% close rate after 100 audits = Iterate messaging once or KILL

**Budget:** $40 max (Google Maps API + email scraping tool)

---

## TIER 2: CREATORDASHBOARD.AI (WEEK 2-3)

### Strategic Importance
**Distribution Moat:** CreatorDashboard becomes the master acquisition engine for ALL Genesis products.

**The Play:**
1. Consolidate 6 creator tools (normally $250+/mo separately) into one dashboard at $100/mo
2. Built-in marketplace featuring Genesis products at the top
3. 5,000 micro-influencer email list (Manus AI-generated outreach)
4. Every creator becomes distribution for Genesis experiments
5. $50 referral bonus = viral growth mechanism

---

### Phase 1: MVP Build (Week 2)

**Core Features:**
1. **Creator Onboarding:** 5-question form (niche, platform, audience size, goals, pain points)
2. **Dashboard:** Aggregated metrics from Instagram/TikTok/YouTube (followers, engagement, top posts)
3. **Link-in-Bio Generator:** Gemini creates custom bio page with 10 links (drag/drop reorder)
4. **Email Broadcast Tool:** GHL integration for sending to follower emails
5. **Static Marketplace:** 3 Genesis products featured (AIEO Audit, Brand DNA, GMB Audit)

**Testing Checklist:**
- [ ] Unit: OAuth works for Instagram/TikTok/YouTube
- [ ] Unit: Dashboard pulls correct metrics and displays charts
- [ ] Unit: Link-in-bio generator creates mobile-responsive page
- [ ] Unit: Email broadcast sends to test list of 10
- [ ] Unit: Marketplace links to correct product pages
- [ ] Integration: Full creator flow (signup → dashboard → send email → view analytics)
- [ ] Integration: Payment processing for $100/mo subscription
- [ ] UAT: 10 micro-influencers onboard in <5 minutes each
- [ ] Docs: Creator onboarding guide and feature tutorials

**Success Criteria:**
- 10 creators onboard successfully in Week 2
- 8/10 rate the experience 4-5 stars
- 1 marketplace transaction occurs = PROCEED TO PHASE 2

**Budget:** $100 (API integrations + subdomain setup)

---

### Phase 2: Scale & Monetize (Week 3)

**Advanced Features:**
1. **Advanced Analytics:** Engagement rate trends, best posting times, audience demographics
2. **Content Scheduling:** Queue 30 days of posts across all platforms
3. **Course Hosting:** Upload video courses, drip content, payment processing
4. **Sponsorship Matching:** Algorithm matches creators with brands (Genesis products first)
5. **Voice AI Concierge:** Answers questions, suggests content ideas, troubleshoots issues

**Distribution Strategy:**
- **Email Blitz:** Manus AI writes 5-email sequence, sends to 5K micro-influencers
  - Email 1: "We analyzed 1,000 creator tools - here's what we found" (value bomb)
  - Email 2: "CreatorDashboard saves you $150/mo vs buying separately" (ROI focus)
  - Email 3: "Beta access closing in 48 hours" (scarcity)
  - Email 4: "Meet 3 creators already making $500/mo with us" (social proof)
  - Email 5: "Your custom dashboard is waiting" (personalized CTA)
  
- **Referral Program:** $50 bonus for every creator brought (paid after 30 days active)
- **Genesis Product Cross-Sell:** Every creator sees marketplace products in dashboard

**Testing Checklist:**
- [ ] Unit: Scheduling posts to Instagram/TikTok/YouTube queues correctly
- [ ] Unit: Course upload, playback, and payment processing work
- [ ] Unit: Sponsorship matching algorithm returns relevant brands
- [ ] Unit: Voice AI handles 50+ creator questions accurately
- [ ] Integration: Email sequence sends to 5K list without spam flags
- [ ] Integration: Referral bonus payment system works correctly
- [ ] UAT: 100 creators onboarded, 10 marketplace transactions, $10K MRR
- [ ] Docs: Advanced feature tutorials and troubleshooting guide

**Success Criteria:**
- 100 creators onboarded by end of Week 3
- $10,000 MRR ($100/mo × 100 creators)
- 10 marketplace transactions (Genesis products sold to creators' audiences)
- 20 referrals generated = VALIDATED → Scale to 1,000 creators

**Budget:** $200 (email sending + API costs + referral bonuses)

---

## TIER 3: TRADIE VERTICALS (WEEK 3-4)

### Shared GHL Snapshot Architecture

**Base Snapshot Components:**
1. Lead capture funnel (landing page + form + SMS/email sequences)
2. Voice AI integration (business hours router, emergency after-hours)
3. Calendar booking system (service types, pricing, availability)
4. Payment processing (deposits, full payments, recurring)
5. Customer onboarding workflow (welcome email, SMS reminders, review requests)

**Vertical Customizations:**
1. **Emergency Plumber After-Hours:** Voice AI handles "toilet overflowing" scenarios, books emergency callouts at 2x rate
2. **Electrician Quote Calculator:** Interactive form calculates instant quotes based on job complexity
3. **HVAC Maintenance Reminders:** Seasonal SMS campaigns for filter changes, 6-month service reminders
4. **Builder Project Pipeline:** Multi-stage workflow (quote → deposit → progress payments → completion)

---

### Deployment Workflow

**Step 1: GHL Snapshot Duplication (Ralph Wiggum Loop)**
- Duplicate base snapshot 4 times
- Rename each (emergency-plumber, electrician-quotes, hvac-reminders, builder-pipeline)
- Provision voice AI number per vertical
- Train voice AI with 50 niche Q&As per vertical

**Step 2: Manus Website Generation**
- Manus generates landing page per vertical (10 minutes each)
- Gemini writes copy optimized for niche keywords
- Subdomain setup (plumber.agileadapt.com.au, electrician.agileadapt.com.au, etc.)

**Step 3: Voice AI Training**
- Emergency Plumber: "My basement is flooding, help!" → "I can book an emergency plumber within 30 minutes. Your address?"
- Electrician: "How much to install a ceiling fan?" → "Quote calculator shows $280-$420 depending on wiring. When works for you?"
- HVAC: "My AC stopped working" → "Emergency service is $180 callout + parts. Available today at 2pm or 5pm?"
- Builder: "I need a quote for a deck" → "I'll send you our project questionnaire. Typical decks range $8K-$25K. Your budget?"

**Testing Checklist (Per Vertical):**
- [ ] Unit: Voice AI answers niche questions correctly (tested with 50 scenarios)
- [ ] Unit: Quote calculator returns accurate pricing
- [ ] Unit: Emergency routing works outside business hours
- [ ] Unit: Payment processing for deposits and full payments
- [ ] Integration: Full customer journey (call → quote → booking → payment → service reminder)
- [ ] Integration: SMS/email sequences trigger correctly
- [ ] UAT: Kinan tests as customer for each vertical
- [ ] Docs: Tradie onboarding checklist and service delivery SOPs

**Success Criteria (Per Vertical):**
- 1 tradie signs up for free 14-day trial
- Tradie converts to paid ($997 setup + $297/mo) = VALIDATED
- 0 conversions after 10 trial signups = KILL vertical

---

### Marketing Strategy (Nick Ponte Method)

**Cold Calling Script (Proven):**
```
"Hi [Name], this is Kinan from AgileAdapt. I help [plumbers/electricians/HVAC/builders] 
get more emergency callouts using AI voice assistants that answer 24/7. 

We just built a system for a Sydney plumber that books jobs while he sleeps. 

Would you be open to a free 14-day trial to see if it works for your business?"
```

**Facebook Group Strategy:**
- Join 20 tradie groups per vertical (100 groups total)
- Post value content 3x/week (e.g., "5 ways to handle after-hours calls without hiring staff")
- Offer free trial in comments (DM for link)

**Free Trial Mechanics:**
- GHL subaccount provisioned instantly
- Voice AI number forwarded to tradie's phone
- 14 days to test with real customers
- After trial: $997 setup + $297/mo or cancel (no hard feelings)

---

### Revenue Projections (Conservative)

**Scenario: 2 Paying Tradies Per Vertical**
- 4 verticals × 2 tradies = 8 customers
- Setup revenue: $997 × 8 = $7,976
- Recurring: $297/mo × 8 = $2,376/mo
- **Total Week 4:** $7,976 one-time + $2,376 MRR

**Scenario: 5 Paying Tradies Per Vertical (Ambitious)**
- 4 verticals × 5 tradies = 20 customers
- Setup revenue: $997 × 20 = $19,940
- Recurring: $297/mo × 20 = $5,940/mo
- **Total Week 4:** $19,940 one-time + $5,940 MRR

---

## TECHNICAL IMPLEMENTATION

### Ralph Wiggum Loops (Autonomous Orchestration)

**Loop 1: RESEARCH**
- Monitor Nick Ponte YouTube (new videos = new strategies to implement)
- Scrape Facebook groups for tradie pain points
- Identify Reddit opportunities (r/entrepreneur, r/smallbusiness, r/sweatystartup)
- Store learnings in Qdrant for pattern recognition

**Loop 2: BUILD**
- Create GHL subaccounts programmatically (269 MCP tools)
- Provision voice AI numbers via API
- Generate websites using Gemini/Manus
- Configure DNS for subdomains
- Deploy snapshots to production

**Loop 3: DEPLOY**
- Launch marketing (LinkedIn DMs, Facebook posts, cold emails)
- Monitor lead flow (GHL pipeline stages)
- Voice AI handles inbound calls
- Calendar bookings auto-confirm

**Loop 4: MONITOR**
- Track metrics: leads, conversions, revenue, churn
- Alert Kinan at validation thresholds (e.g., "Experiment 1 hit 10 free audits - ready for scale decision")
- Auto-kill experiments after 7 days if zero traction
- Store successful patterns in Qdrant for cross-pollination

---

### OpenWork Watchdog Integration

**Qwen Ava Monitoring:**
- Model: Elestio Qwen endpoint (long-context local LLM)
- Check frequency: Every 15 minutes
- Intervention triggers:
  - Ralph stalled >30 minutes
  - API errors >10%
  - Zero output for >1 hour
  
**Intervention Actions:**
1. Context-aware nudge: "Ralph, you've been stuck on [task] for 35 minutes. Try [alternative approach]."
2. Task decomposition: "Break this into 3 smaller steps and tackle each sequentially."
3. Escalation to Kinan: "Ralph attempted 3 approaches and failed. Human review needed."

---

## 30-DAY EXECUTION ROADMAP

### Pre-Launch (Day 1)
- [ ] Confirm GHL subaccount limit on current plan
- [ ] Verify $300 Gemini API budget allocated
- [ ] Test Elestio Qwen Ava endpoint connectivity
- [ ] Configure OpenWork watchdog monitoring
- [ ] Set up n8n workflows for Ralph loops
- [ ] Create Qdrant collections (experiments, learnings, metrics)
- [ ] Provision 5 voice AI numbers for testing

### Week 1: Quick Cash (Days 2-7)
**AIEO Heat Map** → **Brand DNA** → **GMB Audit**
- Testing gates enforced (NO progression without validation)
- Kinan validates each as first customer
- Launch marketing only after tests pass
- Monitor 24-72 hours for conversions
- Scale winners, kill losers

### Week 2: CreatorDashboard MVP (Days 8-14)
- Build core features with testing gates
- 10 creator UAT before launch
- Email 5K micro-influencer list
- Target: 50 signups (1% conversion)

### Week 3: Scale + Tradie Verticals (Days 15-21)
- Advanced CreatorDashboard features
- 4 tradie snapshots deployed
- Cold calling (80 calls/week)
- Target: 8 tradie trials, 100 creator signups

### Week 4: Scale Winners (Days 22-30)
- Identify top 3 experiments
- 10x marketing budget to winners
- Build upsells and referral programs
- **Target: $10K MRR**

---

## SUCCESS METRICS

**Tier 1:** $2,782 one-time + $1,076/mo (conservative)  
**Tier 2:** $5,000-10,000/mo (CreatorDashboard)  
**Tier 3:** $3,988 one-time + $1,188/mo (tradies)

**TOTAL TARGET:** $10K+ MRR by Day 30

---

## KILL CRITERIA (FAIL FAST)

**Automatic Kill:**
- Zero conversions after 7 days
- Negative ROI for 14 days
- >50% refund rate
- Voice AI failure >20%
- Technical blockers >48 hours

**One Pivot Rule:** Each experiment gets ONE iteration before kill

---

## NEXT ACTIONS

**DECISIONS NEEDED:**
1. GHL subaccount limit confirmation
2. Experiment launch order approval
3. $300 Gemini budget confirmation
4. 7-day kill threshold acceptance
5. Testing gate protocol approval

**POST-APPROVAL:**
- Ralph builds infrastructure (Day 1)
- Claude Code executes Tier 1 (Days 2-7)
- Testing gates enforced religiously
- Daily updates in HANDOFF.md
- Weekly summaries to Kinan

---

**END OF PRD**

*Genesis Protocol: Build systems, not documents.*  
*Speed matters. Validation matters more.*  
*Kill fast, scale faster.*
