Today, I'm going to show you how to sell
website and funnel packages that
basically print money on repeat. I'm
talking about building one time and
selling it over and over again to the
same types of businesses. This is wild
because most agencies are stuck custom
building everything from scratch like
it's 1995. But here's the thing, there's
a way smarter play that lets you charge
premium prices while doing a fraction of
the work. And the crazy part, your
clients actually get better results
because you're giving them proven
templates instead of experimental
garbage. I used to think building
websites meant starting from zero every
single time. Turns out I was leaving
tens of thousands of dollars on the
table. Hey there. So, if you haven't
already noticed, I'm Nick Ponti's AI
avatar. While the real Nick is busy
helping businesses with Mina Marketing,
Hawaii's fastest growing marketing
agency, I'm here dropping the latest AI
hacks, tools, and money-making
strategies. The real Nick reads every
single comment on these videos. So, make
sure you comment below. And listen, if
you're serious about landing some AI
subscription-based customers, grab my
four-part AI FastTrack training that I
am currently offering for free. The
links in the description. All right, now
let's get into it. So, here's what most
people get completely wrong about
selling websites and funnels. They think
they need to be amazing designers who
custom code everything. Wrong. The real
money is in productized services. Build
something once, make it really good,
then sell it 50 times to 50 different
clients in the same industry. High Level
makes this stupidly simple. It's an
all-in-one platform for websites,
funnels, forms, booking calendars,
email, and SMS campaigns. But here's
where it gets interesting. They have
this thing called snapshots. A snapshot
is like a clone of everything. Your
entire website, funnels, automations,
email sequences, CRM pipelines,
everything. You package it up and deploy
it to a new client in literally minutes.
So instead of spending weeks building a
website for a dentist, you build one
amazing dental website with all the
automations, snapshot it, and boom,
every dentist gets that same proven
system. Now, let me tell you about my
own journey because this is relevant. I
used to work full-time as a mechanic,
hands covered in grease, back hurting,
trading hours for dollars. But thanks to
tools like High Lee and learning how to
package services the right way, I was
able to transition to making money
full-time online. And now I run Mina
Marketing and help other people do the
same thing.
High Level comes with dozens of
pre-built funnel templates for different
industries. Car washes, beauty spas,
insurance agents, financial adviserss,
travel agencies. These templates already
have layouts, copy frameworks,
testimonial sections, calls to action,
everything tied to booking appointments
or capturing leads. But most people just
use them as is and wonder why they're
not getting results. Here's the better
move. Take those templates and customize
them into niche starter sites. Make it
specific to that industry, add real
automation, connect the CRM properly,
and build in follow-up sequences that
actually convert. Then snapshot that
entire system. Now you've got a
productized package you can sell over
and over. And there's a whole ecosystem
of people selling highle templates and
snapshots on Etsy and other
marketplaces. Individual templates go
for 67 to 147 bucks. That's just for the
template. No setup, no customization, no
support. If a raw template with zero
service costs that much, what should a
fully customized, installed, and
supported website and funnel system
cost? A lot more.
Here's where most agencies fumble the
bag. They sell a website, just a
website. Five pages of pretty pictures
and some text. What does that actually
do for the business? Nothing. You need
to sell outcomes, not pages. Here's what
should be in every package. A branded
website with three to five core pages. A
high intent funnel for lead generation
or booking. CRM setup with pipelines,
tags, and dashboards. automations for
form submissions, appointment reminders
and follow-ups, online booking and
payment integration with Stripe or
PayPal, and onboarding support with Loom
videos or quick start guide so clients
actually know how to use their system.
That's what turns a website into a
revenue generating machine instead of a
digital business card. If you're finding
this valuable, smash that like button
and subscribe. Drop a comment below and
let me know what industry you're
targeting with these packages. And if
you're serious about landing AI
subscriptionbased clients, grab my free
four-part AI FastTrack training. It
includes a 30-day free trial of the
software High Lee that we're talking
about in this video. Links in the
description.
Now, let's talk pricing. You can
structure this to make recurring revenue
every single month. I'm going to give
you three package tiers. Adjust based on
your market, but these are solid
starting points for local businesses in
the US. Starter site package 1,00 to,500
bucks setup fee. Simple three-page
website plus one basic lead capture
funnel. than 97 to 149 bucks per month
for hosting, CRM access, and light
support. Built using a customized highle
template, you can knock this out in a
day or two once your template is dialed
in. Growthfunnel package, $1,500 to
$3,000 setup, full website with four to
six pages, corefunnel, lead magnet or
booking system, and full email and SMS
automation. Then 197 to 297 per month,
including platform license, priority
support, and light campaign tweaks. This
is where most agencies should focus
because clients see real results, but
you're not drowning in custom work.
premium SAS package, little to no setup
fee, maybe 500 to a,000 bucks for
onboarding, but you charge 297 to 497 or
more per month as a full subscription.
This uses high levels SAS mode where you
white label everything under your own
brand, multiple funnels, ongoing
campaign management, maybe even running
ads, done for you service disguised as
software. The beautiful part is you're
giving clients options. Some want cheap
and simple, some want the full package.
You're not leaving money on the table
either way.
Here's
something most people miss. Don't anchor
prices to how many pages you're building
or hours it took. That's employee
thinking. Anchor to the outcome. How
many booked appointments will this
generate per month? How many new leads?
If your system brings in 10 new clients
for a business and each client is worth
a,000 bucks, you just made them $10,000.
Charging two or three hundred bucks a
month is a no-brainer. Target at least a
three to five times multiple over your
software costs and support time. If
you're on highle SAS plan at $4.97 per
month, your first two or three clients
should cover that entire cost.
Everything after that is profit. And
because you're using snapshots, your
cost to onboard each new client is
basically zero after you build the first
one. Click a button, the whole system
deploys. Spend an hour or two
customizing branding and copy, but
you're still charging 1,500 to 3,000
bucks for setup. Build once, sell many
times.
Let me paint a picture. Traditional web
design agency gets a new client. Three
weeks designing mockups, revisions,
custom coding, building forms, setting
up email sequences one by one. 60 hours
burned, maybe two or three grand made us
with snapshots. Spend two weeks building
one killer template for real estate
agents. Get everything perfect. Website,
funnel, lead magnets, CRM pipeline,
follow-up sequences, booking calendar,
everything. Snapshot it. When a new real
estate agent comes to you, deploy that
snapshot in 5 minutes. Spend an hour
swapping their logo, headshot, market
area, and contact info. Another hour
training them. Done in two hours total.
Just made 1,500 to 3,000 bucks. Do that
five times in a month and you've made
7,500 to $15,000 while working 10 to 15
hours. Plus, you're adding 500 to,500
bucks in monthly recurring revenue.
That's the model and it pairs perfectly
with AI tools for copy, images, and
videos. You can build these templates
even faster now.
All right, here's where this gets really
interesting. Once you've got one niche
dialed in, you can start stacking niches
like building blocks. Most agencies try
to serve everyone from day one. That's
chaos. Instead, master one vertical
first. Get your first 10 clients in that
niche. Perfect your template. Then clone
that entire process for niche number
two. Here's what this looks like. Months
one through three, focus on
chiropractors. Build an amazing
snapshot. Land 10 clients at 1,500 setup
and 147 per month. That's 15,000 in
setup fees and 1,470 monthly recurring.
Months four through six, build a real
estate agent snapshot. Another 10
clients. Now you've got 30,000 in setup
fees and about 3,000 monthly recurring
from 20 total clients. By month 12, if
you've added 40 clients across four
niches, you're looking at 6,000 per
month in recurring revenue. And you can
hire a VA for support at 15 to 25 bucks
an hour. If you're bringing in 6,000
monthly and spending a,000 on support,
you're pocketing 5,000 in profit every
month. This is the difference between
having a job and having a business. The
snapshots work for you while you focus
on sales and strategy.
Let me save you some pain. Here's what
not to do. Don't sell custom work
disguised as packages. If every client
requires starting from scratch, you
don't have a package, you have a
freelance gig. Don't underpric because
you're using templates. You're selling
the result, not your time. Charge more
because you've invested in building a
proven system. Don't try to serve
everyone. Pick three to five niches max.
Build killer templates for each and
dominate those markets. Don't forget
ongoing value. Always include a monthly
support and hosting fee. That's your
recurring revenue. And don't over
complicate it. Three packages, clear
deliverables, easy decision for the
client.
Look, I need to be super clear. This is
not a get-richqu scheme. You're not
going to install high level today and
make 10 grand tomorrow. This is a real
business model that works if you put in
the effort to build good templates, find
clients who need them, and deliver
actual value. Some months you might land
five clients. Some months you might land
one. That's business. But this model is
scalable. More templates means more
niches. More clients means more
recurring revenue. And because you're
using snapshots and automation, you're
not stuck trading hours for dollars
forever. Here's my challenge. Pick one
niche. Build one killer template with a
website, funnel, and automation. Go sell
it to five clients. Charge at least a
thousand bucks for setup and 97 bucks
per month. That's 5,000 in setup fees
and almost 500 in monthly recurring from
just five clients. Do it again next
month. Before you know it, you've got
20, 30, 40 clients paying you monthly
for systems that run themselves. That's
how you build a real agency. Not
grinding on custom projects forever, but
creating leverage with templates that
let you scale. If you want to go deeper,
grab my free four-part AI FastTrack
training where I show you how to land
higher paying AI subscription clients,
plus a free 30-day trial of the best AI
software I use to get clients and run my
business high level. Links in the
description and comments. And you can
join my free group of over 21,000 other
agency owners building real businesses
with AI and automation. If you got value
from this, smash that like button,
subscribe, and drop a comment. The real
Nick Ponti reads every single comment.
See you in the next video.