What if I told you there's a free Google
tool that literally reverse engineers
your competitor's ranking pages and
turns them into content that outranks
them? I'm talking about stealing the
exact playbook that's already winning on
Google, finding the gaps they missed,
and creating better content in a
fraction of the time. This isn't some
sketchy black hat tactic. It's using
Google's own AI research tool to beat
everyone at their own game. And the best
part, most people have no idea this even
exists. I'm about to show you exactly
how to use Notebook LM to dominate SEO
without spending hours doing manual
research or hiring expensive writers.
Hey there. So, if you haven't already
noticed, I'm Nick Ponty's AI avatar.
While the real Nick is busy helping
businesses with Mina Marketing, Hawaii's
fastest growing marketing agency, I'm
here dropping the latest AI hacks,
tools, and money-making strategies. The
real Nick reads every single comment on
these videos. So, make sure you comment
below. And listen, if you're serious
about landing some AI subscription-based
customers, grab my four-part AI
FastTrack training that I am currently
offering for free. The links in the
description. All right, now let's get
into it.
So, here's the thing. Most people think
Notebook LM is just another AI chatbot
like Chat GPT. They upload a random PDF,
ask it some questions, and think they're
being productive. Wrong. That's like
using a Ferrari to drive to the mailbox.
Notebook LM is Google's AI research
assistant that can digest entire
websites, documents, and drive files,
then answer questions based only on
those specific sources, not the entire
internet, just what you feed it. And
that's exactly what makes it perfect for
SEO. The real power isn't in what
Notebook LM knows. It's in what you can
make it analyze. And when it comes to
SEO, that means feeding it the exact
pages that are already ranking on Google
for your target keywords. Think about
it. Google has already told you what it
likes by putting those pages at the top.
So why would you start from scratch when
you can just reverse engineer what's
already working? I used to spend my days
as a full-time mechanic covered in
Greece trading hours for dollars. Then I
discovered tools like Notebook LM that
let me analyze and create content at
scale. That's what allowed me to
transition into making money full-time
online. And the crazy part, this tool is
completely free.
All right, let me break down the actual
system that SEO pros are using to rank
content faster than ever before. This
isn't theory. This is the exact
step-by-step process. Step one, pick a
keyword you want to rank for. Let's say
AI tools for real estate leads or
whatever is relevant to your niche.
Then, you're going to pull up Google and
grab the top 10 to 15 pages that are
currently ranking for that keyword. Now,
here's where it gets interesting. You're
not just reading these pages. You're
feeding them into Notebook LM as
sources. Some people save them as PDFs,
others use browser extensions to dump
them straight into Google Drive. Either
way works. The goal is to get all those
ranking pages loaded into one notebook.
Once that's done, everything changes.
Every single prompt you run in Notebook
LM is now analyzing those exact pages,
not generic AI nonsense. Real content
that Google has already validated by
ranking it. You're literally working
from Google's answer key. And this is
where most people mess up. They think
the goal is to just copy what's ranking.
Nope. The goal is to find what those
pages are missing. Because if you can
cover everything they cover, plus add
new angles they ignored, you've got
information gain, and information
[snorts] gain is what Google rewards.
So, you've got your notebook loaded with
competitor pages. Now, what? This is
where the magic happens. You're going to
ask notebook LM three specific things,
and these three prompts are going to
save you hours of manual analysis.
First, ask it to summarize the dominant
search intent. Is this keyword
informational? Are people looking to buy
something? Are they looking for local
services? You need to know what type of
page to build and Notebook LM can tell
you in seconds by analyzing all the
ranking pages at once. Second, tell it
to extract every single H1 and H2
heading from all the competitor pages.
This shows you the common structure, the
topics that keep showing up over and
over. These are the table stakes, the
stuff you absolutely have to cover or
Google won't even take you seriously.
But here's the third prompt, and this is
the one that separates the amateurs from
the pros. Ask Notebook LM to identify
undercovered or completely missing
subtopics. These are the angles that
only one or two competitors mentioned or
that nobody touched at all. That's your
opening. That's where you add value that
nobody else is providing. I remember
when I was still working on cars, I'd
see the same repairs done the same way
by every mechanic. The ones who got
ahead were the ones who found the faster
method or the cheaper part that worked
just as well. Same concept here. You're
looking for the edge that nobody else
has.
Okay, so you've done your competitor
analysis. You know the intent. You know
the structure, and you know the gaps.
Now, you're going to use Notebook LM to
build your content blueprint. Here's
what you ask for. An SEO content outline
with recommended headings and
subheadings grouped by logical sections.
You want word count suggestions for each
section, too. Then, you want a list of
20 to 30 related keywords and entities
to naturally work into the article. Not
forced, natural. These are the
supporting concepts and variations that
help Google understand your topic
better. And don't forget FAQs. Ask
Notebook LM to generate six to 10 FAQ
items based on real search behavior.
These can turn into FAQ schema which can
get you those nice featured snippets in
Google. Now, some people write the
article directly in Notebook LM. Others
take the outline and write it somewhere
else. Doesn't really matter. What does
matter is that you're covering
everything your competitors covered plus
those gaps you identified. That's how
you beat them. And here's a pro move.
Once you've written your draft, upload
it back into Notebook LM as a new
source. Then ask it to critique your
article compared to the original
competitors. It'll tell you where you're
still weak, where you need more detail,
where you're crushing it. It's like
having a personal SEO editor that never
gets tired. If you're finding this
valuable, make sure to smash that like
button and subscribe. The real Nick
Ponti reads every comment on these
videos. So, drop a comment below and let
me know what keyword you're going to
tackle with this method. And if you're
serious about taking your business to
the next level, grab my four-part AI
FastTrack training that I'm giving away
for free right now. It includes an
exclusive link to try the AI software I
use in my business for 30 days free.
Links in the description.
All right, let's talk about some of the
next level moves that are separating the
people making $1,000 a month from the
people making $10,000 a month with this
system. First up, topical mapping from
sitemaps. Instead of analyzing one
keyword at a time, you can import an
entire competitor's sitemap into
Notebook LM. Then ask it to group those
URLs into themes and identify
underserved clusters. Maybe they have a
ton of what is content but no how-to
guides or they're crushing comparisons
but have zero tutorials. Those gaps are
your opportunity. Second, entitydriven
planning. Tell Notebook LM to list all
the key entities across a niche, brands,
concepts, locations, tools, whatever is
relevant. Then highlight the entities
that competitors rarely cover. Turn
those into standalone articles or
sections within bigger posts. This is
how you own a niche instead of just
competing in it. And here's one that
almost nobody's talking about yet.
Optimizing for AI overviews and chat
answers. Google search results are
changing. AI generated summaries are
showing up more and more. If your
content is structured with clear
headings, concise explanations, and FAQ
style answers, you're more likely to get
pulled into those AI results. Notebook
LM helps you structure everything
perfectly for that. Some agencies have
even templated this entire process. They
have standard prompts saved that any
account manager can run for any client.
They're doing competitor audits and
content road maps in minutes instead of
days. That's how you scale a service
business.
Let's be real for a second. This isn't a
magic ranking button. You can't just
feed some pages into Notebook LM, spit
out an article, publish it, and expect
to be number one tomorrow. SEO doesn't
work like that. You still need good
onpage SEO. You still need technical
help. You still need backlinks. You
still need to satisfy real users, not
just checkboxes. But what Notebook LM
does is compress the research and
planning phase from hours or days down
to minutes. That's the real power.
Instead of spending half your week doing
competitor research and the other half
writing, you can knock out the research
in an hour and spend the rest of your
time on execution, link building, and
actually growing your business. And
because you're working from pages that
already rank, your content is aligned
with what Google wants. You're not
guessing. You're not hoping. you're
building on a foundation that's already
proven to work. The main limitation is
that Notebook LM is only as good as the
sources you feed it. If you upload a
bunch of lowquality competitor pages,
you're going to get lowquality analysis.
Garbage in, garbage out. So, you need to
be smart about which pages you choose,
and you need to sanity check everything
before you publish. But when you do it
right, this system gives you speed,
coverage, and multiformat output all
from one research stack. For solo
creators, freelancers, and small
agencies, that's a game changer.
All right, let's bring this all
together. Here's your checklist. Here's
exactly what you need to do to start
using Notebook LM for SEO this week.
Step one, pick a clear keyword or topic
cluster. Don't be vague. AI tools is too
broad. AI tools for real estate agents
to generate seller leads is perfect.
Specific wins. Step two, pull eight to
15 top competitor URLs from Google and
get them into Google Drive. Save them as
PDFs or use a tool to scrape them. Then
attach them as sources in a new notebook
LM notebook. Step three, run your
structured prompt sequence. Search
intent, heading extraction, gap
identification, outline, semantic
keywords, FAQs, critique. Do them in
that order. Don't skip steps. Step four,
use the studio panel to convert your
notebook into at least one additional
asset per article. A YouTube script, a
slide style video, an audio episode.
Embed it in your blog post, or syndicate
it across platforms, and then repeat.
Once you've done this process a few
times, it becomes second nature. You can
bang out comprehensive, well-ressearched
content in a fraction of the time it
used to take. That's how you scale a
content operation without hiring a whole
team. If you're running an agency, this
is the kind of deliverable that gets
clients to stay for months or years. If
you're building your own site, this is
how you outpace competitors who are
still doing everything manually.
Look, the internet's changing fast. AI
is making content easier to create,
which means more competition. But it
also means the people who know how to
use these tools strategically are going
to dominate. Notebook LM isn't just
another AI toy. It's a research engine
that lets you reverse engineer what's
already working, find the gaps, and
create better content faster. It's the
closest thing to an unfair advantage in
SEO right now. And the best part, it's
free. Google built this tool and just
handed it to you. So, the only question
is whether you're actually going to use
it or keep doing things the hard way. If
you got value from this, make sure you
hit that like button and subscribe so
you don't miss the next one. Drop a
comment below and let me know what niche
you're going to dominate with this
notebook LM system. And if you're
serious about building a real business
with AI, grab my free four-part AI
FastTrack training. I go even deeper on
how to land high-paying AI subscription
clients and I'll give you access to a
free 30-day trial of the best AI
software I use to run my entire
business. Links in the description and
pinned in the comments. Let's get it.