I saw something recently where you have
like hundreds of millions of impressions
or bu like what's what's the number on
that just your Facebook posting
>> like 550 million views in the last 90
days. So I turned how to do that into a
low ticket offer. I'll let you know I am
I have lost $100,000. I'm just kidding.
>> There's no way you're losing money in
this funnel. It's too deep. I can
already tell you.
>> So just on the front end here
>> what's what do you want help with, dude?
This thing is crushing.
>> Okay, this is what I want help with. So,
>> hey everybody. Welcome back to the
channel. I've got something I've never
really done before on my YouTube
channel. Someone special on the mic with
me today. His name is Adrien Bramila.
And Adrian and I first crossed paths at
the High Level event in Dallas a couple
years ago, and we instantly hit it off.
Uh we've stayed in touch over the last
couple years watching each other build
in the agency space, swapping ideas,
seeing what works, what doesn't work. Um
he is somebody who went from dancing
professionally. I think that's how he
first went viral at one point to
building some really successful online
businesses. So let me pull him up to the
stage. Adrien, what's up?
>> Hey, what's up? I'm so happy to be here.
The first guest on the Nick Ponte Show.
>> I know. Maybe I should do this more
often. Um, but yeah, I thought it would
be a good idea. You know, this is We
were supposed to hop on a call and just
catch up, but I figured, what the heck?
I've never really done a fireside chat.
Can you call us fireside chat?
>> I think so.
>> Okay, that's
>> depends how fast you talk,
>> right? Okay, we'll try to slow it down
for everybody then. But I figured why
not? So, um, yeah, no script everybody.
We just wanted to catch up, riff, talk
about what's working, what's not
working, and maybe to kick things off,
just a quick introduction for anybody
that doesn't know you from my channel. I
don't know why they wouldn't know you,
but I mean, look at all those awards
back there.
[laughter]
>> Look at all those awards. Um
>> um yeah, where where did you start? How
did you start? How did you get going?
And what are you up to now?
>> Yes, sounds good. Uh, and then we'll go
back to our conversation because I we
were we were originally talking we're
both running ads right now. We're
messing with a lot of AI. Facebook came
out with new updates. So, I genuinely
was reaching out to you, Nick, to talk
about like what you're doing with ads.
So, I think that's a really juicy hook
why pe people should listen versus just
two rambling dudes. Um, so I created my
first piece of content in 2010. Back
then I was just obsessed with dance. So,
I did the robot and I learned how to
dance uh the robot from YouTube. After a
couple years, got super super lucky. God
was watching. He was like, "We're going
to change your life." And uh he I
submitted an audition video for Tain as
a living room dancer. And then in a
matter of like a month, I went from
living room dancer to like touring with
Tain and did music videos and step up 3D
and uh yeah, basically changed my life.
But um it was in dancing with T pay when
uh that made me want to actually be
entrepreneur. He launched a song in
front of us called reverse cowgirl
>> and it was not a western. It was
[laughter]
it was a uh a song he launched back then
in iTunes days was 99 cents a download.
I watched him launch it and a matter of
minutes. He basically went to his
manager like all right hit launch it
click a button and then they had like
millions of downloads in a few minutes.
So, I watched him make like a million
dollars in like minutes. And that that's
what really like truly changed my life
was like watching him do that cuz then
after he didn't go back to his laptop
and then work on funnels, he he got
really drunk and I was like, "Huh, this
this is success." [laughter]
Um,
>> it's wild.
>> Yeah. But, uh, yeah, fast forward many
many years. Uh, that I did that when I
was 20. I'm 36 now. have uh tried to
monetize in every single ethical way you
can think of. And actually, the first
business that helped me quit my 9 to5
was teaching people how to dance the
robot.
I've seen you dance the robot. Pretty
damn good at it. [laughter]
Um,
you know, that's that's really
interesting. Couple things that you
mentioned there. Number one, when you
connect like people that actually have
like celebrity status, you know,
musicians, actors, all that stuff, and
you think about like how they,
I don't know, grow their career and
monetize it. And then you think about
like the journey that you and I have
been on and people that create content
or even just, you know, maybe it's
digital marketing or, you know,
entrepreneurs in general. It's just a
it's so weird to think about, you know,
like he basically did like a webinar or
a form of a webinar or a form of VSSL
and and you know had a bunch of visitors
or audience and you know money slowly
trickled in and there are so many like I
when you say that I think about like
what was on the back end you know what
was the upsell like there was none of
that. Um
>> but yeah that's where my mind kind of
goes. Um, one the other thing that you
mentioned there that I think is
important for everybody that's watching
is
that you said that I think is important
is like you God blessed you with you
know the success or the moment or the
shot or whatever. And you know, I'm not
saying this in like from a religious
standpoint or any of that, but like do
you think that
luck has a big factor in success or
because and I asked this because I think
right now I used to think like creators,
people that had big audiences, big
followings, millions of subscribers,
like they were the ones that could
really,
you know, success was reserved for them.
But I think it's kind of different now.
Like look like look at my YouTube
channel over the last year. Like I
didn't have a huge following and it blew
up because I basically grinded it out.
>> I don't know if you need luck 100%
anymore. Of course it can help. What do
you think?
>> Yeah, I think the I I don't believe in
in luck. Um, I think there's things that
are out of our control that can totally
have an effect, a profound effect on
your success, but they're out of our
control. And so, like being born and
being alive right now and watching this
is and that the fact that you have
internet and Wi-Fi, there's places in
the world that do not. To me, these this
is like what I put in the quote unquote
luck bucket. It's like, were you born in
the USA? Wow, that's amazing. you
weren't born in a in a different country
where it doesn't have internet or or or
infrastructure. Like to me, that's out
of your control. And then there's other
elements, too. We could start going
down. It's I don't like to talk about
like privileges too much cuz I I like to
focus on more what people do with even
if they did come from a lot of
privilege, but like did you grow up in a
household? Did you have parents that
loved you? Or were you grow up in a
place and you were adopted? like these
can factor in in success but there is
case by case scenarios of having the
worst adversities across every single
terrible circumstance that can happen
you know happen to you and people still
come out really stronger but if you look
at majority of people for sure they can
have a negative impact on you so that's
when I think about like luck factor um I
think if you are healthy of body and
mind and you got Wi-Fi [snorts]
like it's like How could you call like
you got everything you need? Like you
you basically just created a whole new
brand YouTube channel from scratch. I
remember when we first talked you showed
me like this dinky little YouTube
channel. It's not a dinky little YouTube
channel anymore. So it's like you're of
healthy body and mind. You put in the
work and hustle. So to me like that's
way more valuable than relying on luck.
I think when I think of my T pay
example, I usually talk like you know
God like was watching it was a miracle
because like statistically I I I don't I
wasn't supposed to make it if I look at
the odds like I was dancing for two
years. I didn't have I didn't have an
agent. I learned from YouTube. I lived
in Iowa, not the best place to be a
professional dancer where they're
recruiting out of cornfields. And um and
then there was like 10,000 people that
submitted an audition video. So what are
the chances of me making it to to like
through all that and then make it to the
audition and making it through it was
like it was like a lottery chance. So to
me I think like how much was based off
my skill and merit for sure I had I had
to be even though I was only dancing for
two years I had to be somewhat good but
it was an element out of my control uh
because it was based off a decision of
someone else not fully capable of myself
so of like just totally up to me it's up
to me to make this happen. So yeah, I
think I think um long-winded answer of
like what luck is how I view I guess how
I view the world and stuff, but totally
think it's based off effort and your
success is really in in your control. I
do believe most of what happens in your
life is in in your control.
>> Yeah, I agree. And there was a quote
that I heard a while back that really
stuck with me. I don't know who said it,
but it was something to the tune of like
luck is what happens when preparation
meets opportunity.
And I think that
I mean for me it just feels very
accurate, you know, and
right now for everybody that's watching
this and this moment in time of where we
are with, you know, with like AI for
example,
I mean there's a lot of opportunity. You
know, I made a a post today
that Google's daily search volume is
like 13 billion or something like that
and chat GBTs is 2 billion. I saw that.
>> It's I mean it's staggering when you
think about how like groundbreaking, you
know, chat GBT and AI and the tech is
there. And there's lots of other tools
out there. Um, and like you and I would
think the whole world is using it, but
they're not. And when we were at that
high level conference, the the dude from
OpenAI said only 9% of the entire world
has ever used something like Open AI
before. And so I remember and we were
sitting I think we were sitting together
right at that moment. And I just looked
at you and I was like, holy
>> Like we are so early like who who knows
how far this thing is going to go. And
so bring all that back to preparation
meeting opportunity. You know, the
opportunity right now is like it's it's
limitless. And it really comes down to I
think the the preparation and the
ability to to take action on it, you
know, and and if you do that right now,
I mean, it's it's
you stay consistent, it's probably going
to be very hard to not get some traction
because I think that's really what it
comes down to, right? with YouTube, with
ads, which we're going to talk about in
a second, creating content, it's all
about traction, you know, generating
activity.
I I also think like the our beliefs are
influenced by the people around us. So
you I imagine people like you and me are
using chat GPT so much and AI so much in
our day-to-day that um we're probably in
the 1 percentile of people that use it
and how we use it across everything. And
so naturally we find people who are also
like us using chat and AI to grow all
aspects of their business and and
resources and how and they and use it.
So, so naturally our our our
circle or our tribe of people are all
AI. We have a lot of assumptions of of
us using AI. So now, so that's and
that's then that creates almost like
this bubble effect of like, oh, everyone
uses AI, right? I'm going to take
someone who actually works at Chat GBT
or like in the industry to to like know
you guys are like an anomaly.
>> But I think success uh has the same type
of this bubble effect and not all
bubbles are good. Like especially if
you're you've haven't met success
financially for whatever number or idea
of success in your head. If you're
surrounded by people who all think, you
know, like any business is a scam, um AI
is is just ruining lives and is going to
take everyone's jobs, then if that's the
nar narrative that you've bought and
around the people you bought, then
you're not seeing all the upside and and
how people like you and me today are
making more money faster and freeing up
our time because we're using AI. So part
of why people should subscribe to you
and try to have these conversations is
to like broaden their bubble in case
they come from a bubble that is not
partaking in all these amazing benefits
of AI.
>> Yeah, totally. It's like the same. I
mean, at least for me, like if I go to
the gym, I I like to be like the
littlest guy of everybody I'm working
out with, you know? I don't want to be
like the big dude. Um because it
motivates you to like, you know, work
harder and and, you know, get stronger.
So, it's the same thing with business
for me. Um, and
I've mentioned the high level event a
couple times now. Um, I'm not even like
a big event guy. Like, it's the only
one. I've only been to that one. You
know, I live in Hawaii. It's a pain in
the ass to travel to go to events. Um,
and
when I went that last time a couple two
years ago, I felt that sense. you know,
I was around some people such as
yourself that uh are crushing it,
like-minded, and you know, I think it's
important to be around people like that.
But, um, that being said, so you've
you've been through a lot of events.
You're also one of High Level's top
affiliates. Um,
you know,
what uh what have you been working on
since that event?
Um, right after the high level event, I
went to uh I got invited to Harzi's
affiliate. David,
>> I saw that. Yes, I saw another event.
>> Another event. And uh
>> you came from event
>> for real. And the Harosi event, it was
the first time I've been in the same
room with him. It was We didn't pay. It
was like if you It was like an a bonus
if you sold I don't know, you were the
top 50 or something.
>> You promoted his his book launch or
whatever, right? You're one of his top
affiliates.
>> Yeah. So, I feel like right from the
like that was back toback and now like I
feel like I got exactly what I needed
from from both. One was
I have primarily made most of my money
uh as an organic content creator. I
create content. I create lots of content
or I outsource content and I'm get lots
of eyeballs and that's how I make most
of my money. And I've ran
if I look at my money over the last like
16 years, how much money came from ads,
like this much and the rest is like
organic. And I I feel like I I got I got
like just a like a asskicking from
Harosi of like like you have to run ads
like it like it doesn't make sense not
to. So that's what I have been doing.
And I run I should I I run affiliate
marketing ads based on like YouTube. I
feel like I got that one down. But like
I it's been years since I actually tried
to run ads on Facebook and I and
recently in October there was a huge
shift change Andromeda or something like
that, some algorithm change on how you
run ads. And so now like what prompted
me reaching out because I've been seeing
your ads, Nick, I was like I don't even
know if I'm doing it right. Right now
it's working, but I I probably I'm not
like I'm so out of the game. I'm just
like optimistic that ads is what I need
to be doing right now and I'm paying for
my I'm making mistakes and paying for
that with my education. So, I was I was
going to straight up humble myself and
be like, "Dude,
how do I how do I how do I actually
scale if my ads are working and what's
the right what's the best practices as
of today that you're doing?" Because I
know you're running ads and hopefully
they're doing good, too.
>> Yeah.
Yeah. I I think people have a lot of
different philosophies or we I know
people have a lot of different
philosophies and methodologies on on
running ads. Um,
and you know, your your organic content
like I see I see that everywhere, you
know. I mean, your your Facebook
strategy that you've been I mean I saw
something recently where you have like
hundreds of millions of impressions or
bu like what's
>> what's the number on that? Just your
Facebook posting
>> like 550 million views in the last 90
days. 550
million views.
That is crazy. So everybody in America
has [laughter]
seen seen you basically essentially and
Facebook's like that's I mean we won't
go too far into that right now, but that
is like a Facebook a new emerging
Facebook monetization strategy. I feel
like you were the first person I've seen
do that and then you probably I know you
created a course because you sent it to
me. I feel like five or six other people
that I know you've probably sent it to
too because they've been doing it and uh
it seems to be crushing. So
>> yeah, it it's I mean Facebook is usually
not top of mind when you think of oh I'm
going to create content, grow following,
build capture leads and make money and
now it is. So when you think of like as
a content creator or as a business
owner, what platform should I be on? You
have to consider Facebook. It's now a
serious player
>> for sure. And you know, I don't know if
I told you this, but when we were
hanging out in Dallas, like
I came to this realization
of like everybody has their own path,
you know, like you're you're doing
something totally different. I mean, I
remember when we first met, you were
kind of inspiring to me to jump in the
high level affiliate program because,
you know, I saw you were crushing it.
And at that point, I hadn't even done
it. I was promoting a bunch of other
softwares and tools.
And, you know, I left there thinking
like, all right, well, maybe I'll
promote this because I've been using it
in my agency for a long time. I mean,
probably since the beginning, honestly,
but I haven't really been talking about
it because it conflicted with some other
things that I was doing. And then you
know you at that time you were not using
this Facebook strategy that you're using
now. It like totally came out this year
because we're at the tail end of the
year.
And
this realization I had is like when you
are an entrepreneur or somebody that is
trying to like make it online or or get
traction, we'll go back to that.
You never really know what is going to
work. you know, uh, with my YouTube
strategy, I was just like, I don't know.
I'm going to throw all this spaghetti up
on the wall and see what sticks, you
know, and your Facebook strategy. I had
I probably had like six or seven
different things at the beginning of
last year that I was trying to really
like get traction on all at the same
time, you know, and every day I would
like push them all a little bit forward
more. and it's like a little spark here,
a little fire here, a dumpster fire
there, you know, and and you just keep
pushing those things forward and you
never know what it's going to take. Um,
and so for you, it was interesting to
see the Facebook thing pop off. And then
to your point about like, you know, what
platforms are very relevant and
contenders and and ones that people
should think about when when they want
to be successful, like
they all have opportunity, too. And I
kind of think it comes down to whatever
one you're going to be able to do best
and most consistently
>> when you're like just trying all those
different things to get traction,
you know.
Um,
>> I agree.
>> We we started I created a YouTube
channel after the last high level event,
not this recent one, but the one before.
And so like I I know there's an
opportunity to just create as an
affiliate for high level highle based
content and it's a way that that works.
That's what pretty much all the top
affiliates do. Um, and I made four
videos and I stopped. So that if you
think about like the like what you just
said it rings true. It's like is there
an opportunity on YouTube to create
content and make money in high level or
pretty much any yes we all know of
famous YouTubers who make a lot of money
but can you do it consistently with
effort and quality over the long run?
And to me I tried and I was like oh the
answer is no. I'm not there yet. I'm not
ready yet. I create content on Instagram
and Tik Tok and Facebook and look what
I'm doing right now. It's doing great
because a short form is just e it's like
a easier muscle for me. Um so it's like
is the opportunity there on every
platform? For sure, but what can you do
consistently? That's just a great
example of how like I tried and I
learned I'm not ready for that yet.
But also like it's interesting to think
about when you start adding some success
to the equation because like you know
let's say your YouTube channel started
blowing up and it started getting a lot
of traction then you're like all right
well I could I could get into this a
little more you start to to gain that
momentum and that that kind of takes
over you know so
having having traction will make
something that seems a lot more
difficult a little bit easier and more
you know you you can quickly become more
at least I can more passionate about
something once I see some success
happening some good feedback coming in
and some some engagement starting to
grow
>> that's why the be the beginning sucks so
bad it it's just suck it's like a lot of
work a lot of effort research and you
finally hit upload or you finally hit
publish and then like it reaches no one
except your mom will like it and like
then maybe your girlfriend or wife and
then that's it and then you're like damn
that's I mean I got to do this for again
and how
That's why so many people don't make it.
>> It's true. And you know
it it so taking something from
0 to 5 is exponentially harder than
taking something from 5 to 10.
>> And and you're totally right. That's
most people can't go from 0 to 5. A lot
of people can take things from 5 to 10,
you know. Um,
but going back to kind of the thing that
I mentioned earlier
and I think it's it's good to keep
pointing out to people is like like
YouTube for example, there's so much
content and and Instagram, Facebook, I
mean with what you're doing, you know,
with I don't even know what they call
that. What do they call that? Trial
trial posts or ghost posts or is it
>> just rambula posts? [laughter] Are they
are they coining it after you at this
point?
>> Not yet. I keep messaging them, but
Facebook
>> I'll call Mark and I'll tell him that he
should change that. Yeah,
>> just like Facebook monetization.
>> Yeah. Okay. Facebook monetization.
Um
these platforms are at such a
challenging time because of the amount
of content and information that is being
created and um
they are rewarding
smaller channels like Gary Vee talks
about this all the time right now where
you know subscriber count doesn't really
matter like it used to
>> and and I totally agree like if you are
strategic and smart like you're brand
new you're strategic and smart and you
consider
where the attention is right now and how
can you and when I say the attention the
attention on the market where you know
whatever topic you're interested in if
it's if it's AI it's like new new tools
tips tricks strategies you know and if
you're in real estate it's like mortgage
rates or you know whatever it is um
you have to be strategic about creating
your content around the things that have
a lot of awareness and so if you're at
like 100 you know views per post or you
know 200 followers or whatever the
number is and you feel like you don't
have that going, think about like going
after the things that have more
attention, more eyeballs. And I I
totally agree based off of my experience
of what I've seen the last year that,
you know, these platforms are pushing
people that don't have as big of
followings because there's just such a
different uh it's a different time in
trying to weed out where the valuable
information is coming from. And the big
accounts don't have as much. I mean,
they still have weight, don't get me
wrong. Uh, but they're also
giving the little guy a little more room
to breathe. And do you think that's why
Facebook is doing that? Why they're
doing that monetization strategy?
>> Yeah, I think what you're saying is
right. They're all competing for
attention. Uh, they want you to spend
more time. Facebook wants you to spend
more time on Facebook than YouTube. So,
um, in terms of like content,
I've been creating content since 2010.
There's there's always been like there's
been times where I've been super hot.
There's times where I'm like icy cold.
Um, and like I try to pay attention to
what is going to give me the most reach
organically as a content creator and
being open to whatever that means. So
when Tik Tok came on, I was so early on
Tik Tok, I was like I can confidently
say I was probably the first affiliate
marketer on Tik Tok talking about
affiliate marketing. It was no one else.
It was like un It was uh underage girls
dancing inappropriately and cringey
dances and then the Adrian created Tik
Toks uh created Tik Toks of like
affiliate marketing money and
>> such a great bridge for you like
>> such a great bridge for you being like a
dancer and being able to go I mean going
viral with like you know the different
dances and things that you've had and
[laughter] what like being at the end
having a call to action and if you want
to learn how to make money online click
the link below.
You want to make money online?
>> Yes. [gasps]
>> Be honest. Have you ever used that one
before?
>> No. I I I actually should. I actually
think that's that's what my new ads need
to look like. I They need to be because
I don't think any other guy that has is
in my in the affiliate space can dance
like me. So, it's like I should I should
like own that.
>> I think you should. I mean, definitely
lean into it. And it is
>> it does like you know
>> with ads it does come down to creatives
as we all know. And
and anyway, I I kind of started going
down the organic rabbit hole and what
you're doing there and I know we're
going to talk about paid, but I felt
like organic was cuz I've done paid for
a long time. I've crushed it with paid.
I've also lost my ass with paid. And
almost anybody that you know that has
done it for a decent amount of time will
tell you that they've done that, you
know. And with organic
I mean, the only thing you lose is time,
which is valuable, of course. Both, by
the way, for those of you that are
watching, both Adrian and I are uh new
newly minted girl dads. We both have
daughters. We have that in common, so we
talk about that regularly, too. Um, but
that being said, you know, time being
this precious resource, um, you know,
with organic, you're never you're never
paying to play other than with your
time. So
I have been all in on paid with no
organic before and then obviously graph
is always green on the other side. You
you want you want what you don't have.
So you want organic and then when you're
organic like you are you want paid you
know and it's so much easier we'll start
here. It's so much easier in my
experience to go from organic to adding
on paid than the other way around. M
[sighs and gasps]
>> and
I think I think people will agree with
me to that. I don't know. Um
>> the reason is because you can create a
throw a creative out there and you can
launch it, you know. But again, the
traction piece, you will have to invest
the time to get the traction piece. And
you know, it really comes down to like
my my thoughts on paid are levels of
awareness, you know, in how I structure
the campaigns and the ads that I create.
You probably already know these things.
Top of funnel, middle and bottom of
funnel, tofu, mofu, and bofu.
[laughter]
Um,
but when you have organic,
it just changes the game. like all of
your paid obviously does so much better
because
>> people people see your ads and a lot of
times and and I know this because I do
this when I see an ad from somebody and
it's interesting and I'm like hm is this
guy full of I'm going to do my my
research. I'm going to look him up on
Facebook. I'm look up on Instagram,
Google, blah blah blah. All the things
and and then maybe a week later I'll
click on his ad.
So, um,
that's kind of like I think the process
that a lot of people go through. Not
most, but a lot of people.
>> So, so where are you at with your ad
campaigns right now? You have some on.
You're thinking about it.
>> Yeah, I'm Dude, I I can be a full open
book for your whole audience.
It's like,
>> tell us. Rip off the band-aid,
>> dude. I could um hold up. I could even
share my screen. Yeah.
>> Oh, yeah. You want me to
>> Yo,
>> let me
>> This is going to be the most tr people.
People People never share what's under
the hood.
>> Never.
>> I'm gonna show y'all under the hood new
offer.
>> He He's opening the robe. [laughter]
>> But um
>> Okay. How do we add you?
>> Say what?
>> How do I add your screen? Did you
>> No, I think I can. It looks like
present. Let me get so a little context
to I think you you might not know all
the details but so uh Facebook
monetization organic content creation I
have been obviously been crushing that
half a billion views last 90 days so I
turned how to do that into a low ticket
offer and so this is what I'm running
ads to try to sell and I can go over my
full funnel here share screen
entire screen. Okay. Sick.
Oh, dude. No one does this.
>> No one does this.
>> Okay. This is the last 30 days. This is
a funnel that's only ad traffic.
>> I love stats, by the way.
>> Say what?
>> I I also do this. Just Just so I can
throw that out there.
>> You do what?
>> Show the stats, man. like you know and I
know and I know so this is an important
piece for people that are you know part
of my audience like
>> you have an like yes you teach people
how to do things but you also have
another business you have an agency I've
met employees I've met people that work
at that agency similar to me like we run
both of those things um and and I think
that's a big piece of like you know why
people listen to you because it's
authentic and it's real and and they
know that you have that um credibility
when it comes to like what's working
right now. So yeah, I mean opening up
your stats, showing these things, you
know, for me like also what our agency
is doing, the revenue, where it's at,
how many clients we're getting, pricing,
retainers are paying for us or paying us
for. I mean, it's the best way to grow
is just being transparent like that.
>> I agree. And I hope people learn from me
being this transparent. I hope I learn
too of there's probably things people
watching are are doing way better than I
can. I I always I never think I'm the
best or smartest person in the room. I
always think like I doing most things
wrong, but I just keep trying. Um, also
last thing last thing to share, this is
a course. Feel free to hate me or
whatever, but I do not make most my
money does not come from courses, but I
enjoy teaching. I think it's fun. I
think it's one of the funnest ways to
make money because you can help people.
Anyways,
>> and I'll put the links I'll put the
links to this course in the description
for you guys, too.
>> Sweet. Okay, so uh should I show Let's
Let's do this. So this is the Facebook
viral master class. Should I pump this
up a little bit? Um,
>> wait, can I ask you a question for a
second?
>> Yeah.
>> So you are running these through your
highle dashboard.
>> This is my
white label of high level called
>> brand. Yeah. I mean
>> Was I not supposed to say that?
[laughter] No. [gasps]
Um, no. But so you know I've actually
never I I'm still using Facebook's
dashboard ad manager. Is that bad?
Should I be using
>> Sorry, I No, this is my actual funnel
stats.
>> Right, right, right, right, right.
Sorry, I'm confused. Yes,
>> these are my ads.
>> Yes, yes, yes, yes, yes. Okay, sorry. I
thought you were Yeah, I thought you
were following your [laughter]
>> Yep.
>> Okay, this is my funnel stats. Uh
I can if if if it is value for you or
you think your audience I'll show each
page but has a a VSSL page. They click
to go to the cart page.
Uh last 30 days is the the price point
of the offer is in the last 30 days they
changed it from 27 now it's 37. Um
>> did it go up? my so far it's I'm I'm
making more money on the front end with
with the from increasing the price
>> and uh
>> say what
>> you decreased the price
>> I increased it was what it was 27 now
it's 37 for the class.
>> Gotcha. Gotcha. Okay.
>> Um the the on this checkout page there's
a order bump which is to how to go viral
on Instagram using the trial reels which
I also told you about. It's like another
hack. Um I think I told you like trial
reels that whole strategy before.
>> Yep.
>> So that order bump um
>> 36%. Pretty nice.
>> Pretty good.
>> Yeah.
>> That price point's $39.
>> Okay.
>> The next page is a cheat sheet. Um the
cheat sheet is you can either get it for
27
or $38
or something like that. And essentially
the viral cheat sheet is in one month I
had 300 million views and if people want
to
literally see every single exact post I
made in that month like exact and even
it's linked. They could literally just
copy and paste that. So it's like hey
how did you actually get 300 million
views? I want to see every post and I
break down the income and the the
framework for each one. So, I sell that
for 27 or if they pay
10 bucks extra, they can get a
one-on-one call, which is a sales call,
and it go uh Sydney, my team member you
met, she will go over the Facebook sheet
on a call and then also try to um see if
there's more value we can add.
>> Then there's an upsell. This one's not
doing well. Uh it's a strategic action
plan. So, someone can fill out a 50-page
questionnaire. This is made by Chat GBT.
They put all the information, then we
help create them like a like a plan of
how they make content that will go viral
in their niche. That's either $97
without a call or $200 with a call. And
then this is
>> Damn, this funnel this funnel is deep.
>> I You got to go deep.
>> It's deep. So, what Let me ask you this.
What's the is What's the the rorowaz on
this right now,
>> dude? I'm about to break it down for
you, bro.
>> Regardless of all the depth to this
thing, that's really what matters. Yeah,
I mean I'm you dude like patience, my
friend.
>> Okay. [laughter] Okay.
>> Tell me.
>> So, this is one uh this is one. We just
had the very first done for you offer.
This is like us posting on their behalf
for three months that just came in
yesterday. Um that's just like straight
from the funnel. They came from the ad.
They bought it. Um this was also
>> the price point 2,200 bucks.
>> Yeah. For three months.
>> Mhm.
>> That's a onetime offer. And then uh then
we have uh this is retargeting
uh or remarketing through emails I just
put on a different page so it's easy for
me to see how it's working. So that's an
extra selling the class.
>> It's like a warrior plus funnel dude.
>> This is a uh this is the strategic
action plan also through email. And then
>> the second page. Yes.
>> Second page baby. And then and then this
is a high ticket. This is this is if
someone lands a call, talks to on one of
the different ways they can get on a
call. Sydney is closing them on a high
ticket six-month plan. Uh and that's um
5K.
>> Sydney closed those two.
>> Yeah.
>> Hell yeah. Good job, Sydney.
>> So that's full funnel. Um all the
numbers
and I'll let you know I am I have lost
$100,000. I'm just kidding.
>> There's no way you're losing money in
this funnel. It's too deep. I can
already tell you. I mean, it's if it
it's got to be at least at the very
least breaking evening or or having some
sort of return.
>> It's way more than that. It's crushing.
So, this is my total spend the last
three days, $7,911.
>> So, just on the front end here, I'm
almost break even. And then with the
cheat sheet upsell, I'm already
profitable.
>> What's What do you want help with, dude?
This thing is crushing.
>> Okay, this is what I want help with. So,
[snorts]
well, the I I'm I know the funnel.
Everything I just showed you, I have
full confidence. I know this game. What
I don't know is like I'm spending. How
do I How do I What's the best practices
for increasing my budget? Because like
this is working so good. I like I've
already tried to like la like increase
the budget of a campaign that was
working and then it like my cost per
sale went from like the $35 to then like
117 and then 162 and so and then I just
paused it cuz like yo like it felt this
is why I don't know is how do I spend
more money? What's the right way to to
to to grow because like I don't even
think I'm doing this right. I just been
duplicating the campaign at $100.
[laughter]
So, you're running all these. You're
doing all the media buying yourself.
>> Yes. I want to I want and I'm doing this
I could hire. Yeah, I could. But I want
to build this muscle back because I feel
like I used to have it and I don't. So,
now I'm just like I got I'm really I
have such a good funnel on the back end
that even the way I'm doing it totally
wrong, it's still working really well.
But how do I what's the best practices
for growing like creative too? My
creatives are are awesome. Like I
because I'm a content creator, I can
make really sick creatives.
My specific tactical question is like
how do I increase my budget?
>> Yeah.
>> And not totally derail the success of
the the ad.
>> Well, okay. So, and you you might couple
just foundational pieces like increasing
20 to 30%
in a 24 to 40 hour period. Like that's
the limit, right? You don't want to go
more than that.
>> Okay.
Are you doing that?
>> No. I I think the times I just increased
I was like I'm just going to double this
bad boy.
>> Yeah. So, okay. So, when you do that,
you you trigger it to go into like the
learning phase again.
>> Really?
>> Which will Yeah. Which will like kill
the performance of it.
>> Okay. So, you're saying 20% max.
>> I would do 20 30 at the peak. Like if
you have something that is just like you
know rorowaz is just like 3x
then maybe go a little more. Um
>> I mean cuz I would right now just
increase all them by 20%.
>> Yeah.
Yeah. I mean but you know you just have
to watch it like are you are you with
are you maintaining the rorowaz for that
period or are you losing it or or what?
So there it's just a balancing act and
it's like on a you know daily basis
essentially as you know.
>> Okay. Um,
you know, the other thing, what did you
say you're do? What were you
duplicating? Were you duplicating actual
campaigns?
>> This is the same campaign I've literally
just duplicated.
>> Oh, wow.
Okay.
>> Idiot.
>> I would try I would try duplicating the
adsets.
>> So, within one campaign, duplicate the
adset and and increase the budget 20%.
Yeah.
>> Yeah. Um, well, I would actually
duplicate the adset and keep the same
budget.
>> Same budget per ads set.
>> That doesn't make sense.
>> That's kind of like a more of like a
horizontal scaling method, right? You
have one campaign that's working, you
have ads that are working, you have ad
set that's working, and if you, you
know, duplicate your best ad set, you
know, two to three times at the same
budget, you can you can scale that way.
>> All these campaigns have only one ad
set.
Well, then you should duplicate you
should duplicate it.
>> Okay. So, you're literally saying this.
You're literally saying, "Okay, I'm
happy with this cost per purchase."
>> Yep.
>> I'm literally going to duplicate this.
>> Yep.
>> Duplicate.
>> Yep.
>> And then I'm also going to increase the
budget by 20%.
>> Mhm.
>> I'm
>> No, no, no. Keep it. Keep it. Keep the
same. Sorry.
>> Keep it.
>> Yeah. Okay. Yeah.
But now you have two adsets spending
that, right? Uh, no. Because it's
campaign budget optimization.
>> Oh, well you you can uh Meta has an
option now where you can change the uh
budget by ad set. Yep.
>> I have to
>> which is a relatively new thing in the
last two years.
>> I think because the way I set up this
campaign, I can't change it.
>> You're screwed.
Quit. You guys sell your mic sell your
microphone. [laughter]
Sell your Sell your high level awards.
Okay. So, you're saying when I create
the campaign,
>> I have to put do it as ad budget. That's
more that's more effective to do it that
way.
>> It's it's one option, right? There's
multiple ways to like scale um
campaigns, but that that is a new one
that is good. I mean, relatively new
that people are using um because
you basically
spread the risk of
Like when you increase your budget so
much, 20%, 30%, the algorithm goes into
a little bit of like a shock and it'll
try to show it to as many people. It'll
try to find new people and it'll kind of
dilute um the audience pool and it could
do great and keep finding people that
want this or it could run into pools of
people that don't want it and it could,
you know, each each
adset is like it's like kind of treat it
like a different campaign, you know,
it's its own bucket in this version. And
um
>> unless you're doing campaign budget
optimization.
>> Huh. Unless you're doing Well, I see
what I see. I think so.
Okay, that's just the way I set up all
campaign budget optimization because
that's what I feel like I I learned. So,
I'm I'm going to test the other ways.
So, for all my campaign budget
optimization, my only really answer is
like keep increasing here and then
adding new creative. So, so with the
campaign, if you're, you know, just
these ones that you can't do the adset
scale horizontally method, you know,
increase your budget 20 to 30%, watch it
for two to three days and, you know, if
you see the metrics that you like coming
in, then you can increase it again.
>> H okay, that part's easy. Um, and then
you
I basic my understanding is that when my
all this is all my first round of
creative, so it's just crushing
>> eventually it's going to fatigue and I
just got to add new creative into the
same adsets, right, from the winners,
the ads that do the best.
>> Yeah. Yep.
>> That part I get.
>> And you have a retargeting campaign
going too. Uh, yes, but I think I do it
on a different ad account because I'm
superstitious in case this ad account
gets [laughter]
offended. [gasps]
>> Uh, so are all those campaigns you have
right now, are those just going to a
cold audience or were
>> It's all cold.
>> All nice. That's Dude, you're like
that's already really great.
>> I think so. I just I
>> I just again I feel like I'm
>> I think I got a really good offer which
makes ads has made ads easy. It's like I
and I think this is this is like a a
lesson that I know firsthand. It's like
if you have a really good offer at all
that you can you can do a job at
everything else like I am with my ads
probably and still come out ahead
>> if your offer is good.
>> Yeah, totally. If you have a trending
topic, it it could suck, but like you
have a trending topic and it doesn't
suck. So that's a winner, you know. Um
>> okay. So yeah, I think those are simple
way uh couple simple things for
increasing budget, but I also think, you
know, you could start to wrap your head
around increasing budget by adding a
middle and bottle of middle and bottom
of funnel campaign. So easy for you
because you're good at creatives, you
know,
advertise to the different levels of
awareness people have seen the ad or
watched. I don't know if some of them,
I'm sure, are videos. People that have
watched a certain length of video,
>> people watch a video for 5, 10 minutes,
create an audience off of that. Yes,
they're all videos. They're all
>> van life. Dude, didn't you live in a van
for
>> I did,
>> dude. I love it.
>> I still use creative from my van life
days. I I actually don't think those
creatives the my Oh, I bet people always
want to know what is the best creative,
right?
>> This guy right here.
>> If we'll sound play.
>> Oh, I saw this one. It's so good. The
Yeah. You know what I think about this
one? Why I think this one is good?
>> Why? is because you're like whispering
on an airplane [laughter]
which you know
I don't know that it's
you know when people like present and
they want to tell something that's
really important they will for for
dramatic impact they will like lower
their voice and kind of lean in all that
that creative as soon as you hit play it
just seems like super secret squirrel
stuff because you're you're like quietly
just kind of whispering and then
>> I'm pretty sure that's the one where
you're like these guys don't even know
how bad I'm crushing it right [laughter]
now.
>> Yeah.
>> Yeah. Yeah. Yeah. That's a good one.
>> Okay. So,
I feel like first of all, thank you very
much. Um I'm going to I'm going to rock
with this and then eventually I'm going
to get to a scenario where my ads stop
working and you you never decrease the
budget. You just change creative and
hope that your new creative does well.
Now you you can you can decrease the
budget like tanking.
>> Yeah, you can you can you can
decrease it, you know, slowly, but at a
certain point like it you'll be like,
"Okay, this is I'm losing too much money
on this campaign or this ad or this, you
know, set or whatever and turn it But
like I mean I'm I'm sure you're already
I mean unless this offer is so sexy
right now that
you haven't had to really
taper it back, let it come back, lower
it again, like eb and flow with with the
algorithm. You haven't even had to do
that.
>> I haven't. The only thing I've done is
like removed really bad ads. But then
I've heard that with the new Andromeda
update that even the bad ads you
shouldn't necessarily remove because
Facebook is taking care of sequencing.
>> So when you say bottom funnel, top of
funnel or whatever like I this is what
I've heard on the street but I don't
know is like now you basically just dump
>> streets. You live you live in Austin,
right?
>> Yeah.
>> Okay.
>> Streets of Austin,
>> right? Uh, now I've heard that you just
dump all your creative and then Facebook
is doing the sequencing for you. Now,
>> when you say dump your creative, you
mean like kill it?
>> I'm sorry. When you put all your you put
all your creative, you don't worry about
bottom funnel, top of funnel like you
used to. This is what I've heard
recently. This is as of October with the
last update. You just dump all your
creative as in put all your creative in
one ad set
>> that and some of the creative is like
meant for top of funnel. some of the
creatives meant for bottom funnel then
Facebook is doing the sequencing for you
this I don't know
>> yeah I mean I'm I'm sure that does
happen um but like let's think about
creating a new campaign and creating a
bottom offunnel audience of people that
you have uploaded your email list
uploaded your email list and you create
an ad campaign for those people like
that's a bottom offunnel ad campaign you
know
>> right right I that that I need to do
that for sure. I that's that's like easy
have to do stuff. I I for some reason
started with the cold audience to
>> Well, that's what I'm saying. So, like
you're talking about increasing your
budget, right? And optimizing what
you're doing. But just by adding a
middle and bottom of funnel campaign,
you could increase your budget by like
two or three times what you're already
doing and probably grab all the low
hanging fruit,
>> you know? So, it's not necessarily just
like how much can I spend every single
day in this campaign, but you're missing
a couple pieces of the puzzle that are
super important that are again low
hanging fruit for you because you're
good at creating content, ads, all that
stuff. So,
>> you know, like
>> you can easily come up with um
you know, lookalike audiences off your
email lists. I know you have a lot of
social media platforms where you have
things where you can create audiences
off of engagement. I'm sure you have
pixel set up places and things like
that, too. Um, so you could, you know,
use AI to help you just put together a
list of like what are the best, you
know, these are the platforms I have.
These are the audience, you know, p
audiences that I have pixled on these
platforms, whatever. Give me give me,
you know, a couple of middle and bottom
audiences that I can target and put them
together
>> um and create a campaign around that.
>> Dope.
>> Yeah.
>> Cool.
>> Because you already have people that
have seen this cold ad campaign.
>> Yeah. like
>> and we're interested and you're not even
like, "Hey, I saw you were interested in
this."
>> Yes.
>> Here's here's a discount or you know
what I mean? Like
>> Yeah,
>> for sure. Dope. I'm I'm pumped. I think
I think I got something.
How much How much is that going to cost
me this consultation?
>> Uh just 10%. [laughter]
I think the other thing is when you have
one of those campaigns because the setup
you have now, you're like slowly killing
off the creatives in that campaign that
aren't working well.
>> Um
I would
I would put new creatives in a different
campaign. You know, I wouldn't just keep
dropping them into that campaign. I
don't know if you are doing that.
>> Okay.
>> But you know or campaign either. I mean,
if you if you open up the horizontal
method, then yeah, you can do it in the
ads set, which is nice. Again, that that
helps to limit the risk with that.
>> Um, but you know, with your campaign
that you have right now, if you slowly
get rid of the baddies or the bads,
baddies, actually, those are [laughter]
the goodies.
If you keep the baddies [clears throat]
and you get rid of the uh no goodies um
and you add new stuff in there, you're
going to take away the performance of
the baddies. You know,
>> I want the baddies, man.
>> Yeah. You want to keep the baddies and
you want to just, you know, eventually
just have like that one of one in there
>> just crushing it. Unlimited scale.
>> Yeah.
>> So,
>> every entrepreneur's dream,
>> right? Right. Well, dude, I mean, this
offer you have right now, it's like
looking very promising.
>> Yeah. Thank you. I appreciate you. Uh,
>> yeah.
>> When can I visit? March or June?
>> I think either.
>> Okay.
>> Whenever works for you. Yeah, cuz you're
going to what? Japan in
>> Mhm. March. 90 days.
>> Yeah. I just So, we just had our agency
retreat over here.
>> Oh, sweet. Everybody flew in from all
the other islands and stuff and I posted
up at a resort for like a week.
>> Sick.
>> And so I'm just
I don't know. Trying to trying to get
back in the rhythm of things right now.
Um
but yeah, man. Holiday season, lots of
stuff's been going on.
>> Yeah. Are you uh are you in grind mode
right now? Are you more of like a
lifestyle entrepreneur? I feel like I'm
definitely lifestyle.
I have some some things that I'm working
on that are going to require a lot of
willpower and
um
traction. I need to get traction on
them. So, yeah, I'm probably in grind
time. Are you Oh, can I ask you a
question about your ads or you keep that
top secret for your audience?
>> I don't care.
>> I swear I saw an ad. I clicked
saw an ad for like a $27 offer. Mhm.
>> But then I also saw an ad for an
like a $2,000 offer.
>> Yeah.
>> It was straight ad to not even a
webinar, just like long form video to
$2,000. And this is what I was texting
about. I was like,
have you does that work?
>> It does. Yeah.
>> Um but again, this kind of goes back to
the middle like you've seen the other
ads.
we probably identify that you might be
warm in some way. You know, you've seen
some of the other content. Like, we're
not going to just put the $2,000
product to a cold audience. That's going
to be very difficult unless you're
>> Tony Robbins, you know?
>> Um, so it takes time to warm up. And so
if you've seen the other ad and maybe
you watched the whole thing or you've
clicked on it and you looked at the
landing page
>> um and maybe perhaps you went to a
landing page that like had the VSSL of
the $2,000 thing or maybe you went
through an automation of like you know
you saw the front-end product
and
there was a window of time where you
could get it you know because we we use
like deadline funnel um and we give we
give people the opportunity to buy at
like a lower price and deadline funnel
does create that real scarcity which is
very real. Um but like when you get out
of that then maybe we'll send you
something else. So there's also a chance
that maybe you're just seeing a
different offer now.
>> Sick.
>> Yeah.
>> Cool. Nice. That has my eyes open for
sure. Um I like it. I like it.
>> I think the ad world is going to be
really exciting.
Um,
>> yeah, I think ads, like especially with
this last update, to my knowledge, what
I've learned is like it's made
Facebook's AI has gone better, which
made which makes it easier to advertise
in Facebook to find the right people.
>> It totally does. And and like for our
agency clients, you don't really need
targeting is what I see.
>> Yeah.
>> I don't know. you know, it's like
English speaking United States and the
algorithm is so good. It just
>> does its thing. But, um, I I think it's
exciting, especially because the the
creative side of things,
>> you know, with AI and avatars and you're
like, never before were you able to
scale content like you can right now.
And and right now it's like it's still a
little bit difficult to like some of my
AI avatar videos and things like that
that are those are still kind of
difficult to make at that quality.
>> So it hasn't really gone completely like
retail yet. But
>> you know those like we have AI creatives
that are actually doing really good.
>> Yeah. I mean just this conversation this
is the longest I've ever talked to an AI
avatar,
>> right? is doing pretty good, right,
>> dude? Like Yeah. And I I know because
I'm talking to Nick right now and I'm
like, "Dude, you're I've been talking to
your AI avatar for 55 minutes. Like,
it's really good." He's not as
>> I know. Well,
my AI avatar has been doing $10,000
coaching sessions for me for months now.
[laughter]
[gasps]
So, we just need to make sure to get the
correct email to send you the invoice.
No, I'm just kidding.
Uh, well, dude, it's been pretty much an
hour.
>> It has. Um, thank you for your help. Did
I add I feel like you added value to me,
but I didn't do much for you. Is there
anything I could do for you? Could I
dance or something?
>> No, we should we should just get another
one at some point. Um,
>> I can uh
>> I'll I'll do this.
>> I'm like I don't know. That's crazy.
Holy [laughter]
I definitely can't do that.
You'll have to send me the course.
[laughter]
I did take a course with my wife. Have
you seen this dance course? It's called
Show Her Off.
>> It's like a country country line
dancing.
>> I like it.
>> It's pretty. It's Dude, as a fellow info
product seller, I was like, damn, this
dude's a genius. really
>> like six really good dance moves that
you can do with your with your partner
and very basic and you you get them
individually and then you string them
all together it looks like you're just
professional I mean mildly professional
dancers and you know when you go out you
can have a good time and do all that but
like even just like the shittiest no
rhythm white boys like myself um can
string a couple things together so shout
out to that dude people will probably
look it
Um,
>> amazing.
>> Yeah, good stuff. Anyway, man. Yeah,
good catching up. Hope you guys got some
value. Uh, where can people follow you
or find out more information besides
what I'm going to share in the
description?
>> Uh, you can look up my name, Adrian
Rambila. I'm on all the different
socials. Um, so whichever one you like
to to watch, I am going to start posting
on YouTube. I promise. So,
>> find them on YouTube.
Awesome. Cool, man. Talk to you soon.
Peace.