Google just released something that
could completely change how you run your
business. Notebook LM isn't just another
AI tool. It's already helping people
create content, research markets, and
build systems that generate real
revenue. And most people don't even know
it exists yet. Here's how you can use it
to scale faster than your competition.
Hey there. If we haven't met yet, I'm
the AI powered avatar of Nick Ponti, the
guy behind Hawaii's fastest growing
marketing agency, Minina Marketing.
While the real Nick is out closing deals
and scaling businesses, I'm here
dropping the latest AI hacks, tools, and
money-making strategies, The Real Nick
reads every single comment on these
videos. So, make sure you comment below.
And hey, if you're serious about taking
your business to the next level, grab my
four-part AI FastTrack training that I
am currently offering for free. The
links in the description. All right, now
let's get into it. [snorts]
So, what exactly is Notebook LM? Think
of it as your personal AI research
assistant that only works with the
information you give it. Unlike Chat GPT
or Claude that pull from the internet,
Notebook LM only uses documents you
upload, PDFs, Google Docs, audio files,
YouTube videos, whatever you put into
it. Here's why this matters for your
business. Every answer it gives you
comes with citations, real sources, no
madeup facts, no hallucinations, just
solid information based on what you fed
it. But here's where it gets
interesting. Notebook LM doesn't just
answer questions. It creates content for
you. study guides, reports, timelines,
even full podcasts from your documents.
This could potentially help you turn
your knowledge into multiple income
streams without doing all the heavy
lifting yourself. The tool runs on
Google's Gemini AI model. That's the
same tech powering Google search and
other products. So, you know, it's built
to last and right now it's completely
free while Google rolls it out.
Most people see Notebook LM as a study
tool for students, but there might be
bigger opportunities here for
entrepreneurs. Let me break down what
could be possible. Content creation at
scale could become much easier. You
might upload your expertise in any
format and have Notebook LM help turn it
into blog posts, social media content,
or email sequences. Some users are
exploring how to create LinkedIn posts
from their training materials to help
with client outreach. Client research
could become more efficient. You might
upload industry reports, competitor
analysis, and market studies. Notebook
LM could help you connect dots and find
insights that might take hours to
discover manually. This could help you
position your services better and
potentially justify higher prices.
Here are some ways people are
experimenting with this tool for
business purposes. Consulting services
could get more efficient. You might
upload client documents, industry
reports, and competitor data to help
Notebook LM create analysis reports.
Some consultants are finding this helps
reduce research time significantly.
course creation might become more
accessible. You could take existing
knowledge, upload it to Notebook LM, and
explore having it help build study
guides, quizzes, and audio overviews.
These could potentially be packaged as
learning resources. Content agencies
might find new efficiencies. You could
upload client brand guidelines, previous
campaigns, and market research. Notebook
LM might help create content strategies
and campaign ideas that stay on brand.
This could reduce the guesswork in
client work. Lead magnets and opt-in
offers could be easier to create. You
might upload your best content and
explore having Notebook LM help create
resources like checklists, templates,
and mini courses. These could help build
your email list.
Here's what makes Notebook LM different
from other AI tools. Real-time
collaboration. Your whole team can work
in the same notebook. Add sources, ask
questions, build reports together. This
could help you scale more efficiently.
Your virtual assistant might upload
client documents. Your content creator
could generate materials. Your sales
team could access the latest research.
Everyone stays on the same page without
endless meetings. And since everything
is cited back to your original sources,
there's less confusion about where
information came from. Your clients can
see exactly what you based your
recommendations on. This transparency
could help build trust. If you're
finding this educational, make sure to
hit that like button and subscribe. The
real Nick Ponti reads every single
comment on these videos, so make sure
you comment below with what business
applications you're most curious about.
And hey, if you're serious about taking
your business to the next level, grab my
four-part AI FastTrack training that I
am currently offering for free. The
links in the description.
Here's a potential approach. Create your
first notebook and think of it like a
project folder. Upload everything
related to one business area. If you're
a marketing consultant, you might make
one notebook for social media strategy
with your case studies, frameworks, and
client results. Organization matters for
better results. Don't just upload random
files. Be strategic. You might upload
competitor analysis, industry reports,
your own successful campaigns, and
client feedback. Notebook LM can help
connect these different sources. Ask
strategic questions. Instead of basic
queries like, "What is social media
marketing?" Try business focused
questions like, "Based on these case
studies, what patterns emerge in the
strategies that generated the highest
ROI for service-based businesses?"
Here's where you can go deeper. Consider
creating different notebooks for
different business areas. One for client
work, one for course creation, one for
content marketing. You might cross
reference between notebooks, upload the
same industry report to multiple
notebooks and see how notebook LM
applies it differently based on the
other sources in each notebook. This
could give you unique perspectives. The
audio overview feature could be valuable
for content creation. You might turn
your expertise into podcast style
content that could be repurposed across
platforms. Upload your training
materials and explore having Notebook LM
create engaging audio discussions. The
mind mapping feature could be useful for
client work. Upload complex business
documents and have notebook LM create
visual maps showing relationships
between concepts. This kind of strategic
visualization could be valuable to
clients.
Consider building template notebooks for
common client types, SAS companies,
e-commerce brands, local businesses.
When a new client signs up, you could
duplicate the template notebook and
upload their specific information for
instant customization.
Let's explore some ways this tool could
potentially create value in your
business. Research and analysis services
could become more efficient. You might
upload industry data and competitor
analysis to create comprehensive
reports. The time savings could allow
you to take on more projects or focus on
higher value activities. Content
creation services might scale better.
Upload client materials and explore
generating social media content, email
sequences, and blog posts. The
personalized cited content could
maintain quality while reducing time
investment. Consulting could become more
datadriven. Use Notebook LM to analyze
client businesses more thoroughly.
Faster research could mean quicker
turnaround times or the ability to serve
more clients. Educational products could
offer more personalization. You might
create courses where Notebook LM helps
generate customized study materials
based on individual student needs and
goals. Collaborative consulting could
differentiate your services. Offer
clients shared notebooks where they can
see your research process in real time.
This transparency could help justify
premium positioning.
Most people make predictable errors with
this tool. Don't upload random documents
expecting magic results. Be strategic
about what you feed. Notebook LM quality
sources tend to create better outputs.
Don't rely on it for current events or
breaking news. Notebook LM works with
your uploaded sources, not live internet
data. Keep it focused on your expertise
and industry knowledge. Always verify
important information before presenting
it to clients. Even though Notebook LM
provides sources, double-checking
maintains your professional standards
and protects your reputation. Don't
treat this as a replacement for your
expertise. It's better viewed as an
amplifier. Your knowledge and experience
should guide what questions to ask and
how to interpret results.
While others manually research and write
everything from scratch, you could
potentially operate much more
efficiently. But speed isn't the only
potential advantage. Notebook LM might
help you spot patterns across multiple
projects that could be easy to miss
manually. Upload case studies from
different clients and explore whether it
identifies common success factors you
could systematize. The collaboration
features mean your team could contribute
without duplicating work. This
efficiency might let you take on larger
projects with the same team size.
Google continues updating Notebook LM
with new features regularly.
Integrations with Google Workspace could
make business systems work together more
seamlessly. Mobile apps are rolling out
globally, potentially allowing research
and content creation from anywhere.
Voice input features are being developed
that could let you add sources and ask
questions without typing. Early adopters
often have advantages. While others are
still learning yesterday's tools, you
could be building systems with newer
technology.
Here's what you could try today. Sign
into Notebook LM and create your first
notebook. Start with one business area
you know well. Upload five to 10
relevant documents. Ask notebook LM
three strategic questions about your
business. Not basic questions, but real
challenges you're facing. See how it
connects information across your
sources. Create one piece of content
using its outputs. A blog post, social
media strategy, or client proposal. Test
the quality and compare the time
investment to your usual process. If you
see potential value, consider scaling
it. Create notebooks for different
services, client types, or business
areas. Build templates you could reuse.
Train your team to use it consistently.
Notebook LM could be more than just
another AI tool. It might become a
business system that helps turn your
expertise into scalable value. While
it's free, while your competitors might
not know about it, you have the chance
to explore its potential. Successful
entrepreneurs often spot opportunities
early and take action while others are
still thinking about possibilities. If
you want to explore building AI powered
business systems further, check out my
free four-part AI FastTrack training. I
share strategies for working with AI
clients and provide access to a free
30-day trial of software I use to run my
business. You'll also get access to my
community of over 21,000 agency owners
who are exploring AI applications for
their businesses. Real people sharing
real experiences and practical insights.
The link is in the description and in
the comments below. Download it if
you're interested in learning more about
AI business applications. And remember,
the real Nick Ponty reads every single
comment on these videos. Drop a comment
below and let me know which notebook LM
application you're most curious to
explore. Thanks for watching and I'll
see you in the next one.