Google just released something that
could completely change how you run your
business. Notebook LM isn't just another
AI tool. It's already helping people
create content, research markets, and
build systems that generate real
revenue. And most people don't even know
it exists yet. Here's how you can use it
to scale faster than your competition.
Hey there. If we haven't met yet, I'm
the AI powered avatar of Nick Ponti, the
guy behind Hawaii's fastest growing
marketing agency, Minina Marketing.
While the real Nick is out closing deals
and scaling businesses, I'm here
dropping the latest AI hacks, tools, and
money-making strategies, The Real Nick
reads every single comment on these
videos. So, make sure you comment below.
And hey, if you're serious about taking
your business to the next level, grab my
four-part AI FastTrack training that I
am currently offering for free. The
links in the description. All right, now
let's get into it. So, what exactly is
Notebook LM? Think of it as your
personal AI research assistant that only
works with the information you give it.
Unlike Chat GPT or Claude that pull from
the internet, Notebook LM only uses
documents you upload, PDFs, Google Docs,
audio files, YouTube videos, whatever
you put into it. Here's why this matters
for your business. Every answer it gives
you comes with citations, real sources,
no madeup facts, no hallucinations, just
solid information based on what you fed
it. But here's where it gets
interesting. Notebook LM doesn't just
answer questions, it creates content for
you. study guides, reports, timelines,
even full podcasts from your documents.
This could potentially help you turn
your knowledge into multiple income
streams without doing all the heavy
lifting yourself. The tool runs on
Google's Gemini AI model. That's the
same tech powering Google search and
other products. So, you know, it's built
to last and right now it's completely
free while Google rolls it out. Most
people see Notebook LM as a study tool
for students, but there might be bigger
opportunities here for entrepreneurs.
Let me break down what could be
possible. Content creation at scale
could become much easier. You might
upload your expertise in any format and
have Notebook LM help turn it into blog
posts, social media content, or email
sequences. Some users are exploring how
to create LinkedIn posts from their
training materials to help with client
outreach. Client research could become
more efficient. You might upload
industry reports, competitor analysis,
and market studies. Notebook LM could
help you connect dots and find insights
that might take hours to discover
manually. This could help you position
your services better and potentially
justify higher prices. Here are some
ways people are experimenting with this
tool for business purposes. Consulting
services could get more efficient. You
might upload client documents, industry
reports, and competitor data to help
Notebook LM create analysis reports.
Some consultants are finding this helps
reduce research time significantly.
Course creation might become more
accessible. You could take existing
knowledge, upload it to Notebook LM, and
explore having it help build study
guides, quizzes, and audio overviews.
These could potentially be packaged as
learning resources. Content agencies
might find new efficiencies. You could
upload client brand guidelines, previous
campaigns, and market research. Notebook
LM might help create content strategies,
and campaign ideas that stay on brand.
This could reduce the guesswork in
client work. Lead magnets and opt-in
offers could be easier to create. You
might upload your best content and
explore having Notebook LM help create
resources like checklists, templates,
and mini courses. These could help build
your email list. Here's what makes
Notebook LM different from other AI
tools. Real-time collaboration. Your
whole team can work in the same
notebook, add sources, ask questions,
build reports together. This could help
you scale more efficiently. Your virtual
assistant might upload client documents.
Your content creator could generate
materials. Your sales team could access
the latest research. Everyone stays on
the same page without endless meetings.
And since everything is cited back to
your original sources, there's less
confusion about where information came
from. Your clients can see exactly what
you based your recommendations on. This
transparency could help build trust. If
you're finding this educational, make
sure to hit that like button and
subscribe. The real Nick Ponti reads
every single comment on these videos.
So, make sure you comment below with
what business applications you're most
curious about. And hey, if you're
serious about taking your business to
the next level, grab my four-part AI
FastTrack training that I am currently
offering for free. The link's in the
description. Here's a potential
approach. Create your first notebook and
think of it like a project folder.
Upload everything related to one
business area. If you're a marketing
consultant, you might make one notebook
for social media strategy with your case
studies, frameworks, and client results.
Organization matters for better results.
Don't just upload random files. Be
strategic. You might upload competitor
analysis, industry reports, your own
successful campaigns, and client
feedback. Notebook LM can help connect
these different sources. Ask strategic
questions. Instead of basic queries like
what is social media marketing, try
business focused questions like based on
these case studies, what patterns emerge
in the strategies that generated the
highest ROI for service-based
businesses. Here's where you can go
deeper. Consider creating different
notebooks for different business areas.
One for client work, one for course
creation, one for content marketing. You
might cross reference between notebooks.
Upload the same industry report to
multiple notebooks and see how notebook
LM applies it differently based on the
other sources in each notebook. This
could give you unique perspectives. The
audio overview feature could be valuable
for content creation. You might turn
your expertise into podcast style
content that could be repurposed across
platforms. Upload your training
materials and explore having Notebook LM
create engaging audio discussions. The
mind mapping feature could be useful for
client work. Upload complex business
documents and have notebook LM create
visual maps showing relationships
between concepts. This kind of strategic
visualization could be valuable to
clients. Consider building template
notebooks for common client types, SAS
companies, e-commerce brands, local
businesses. When a new client signs up,
you could duplicate the template
notebook and upload their specific
information for instant customization.
Let's explore some ways this tool could
potentially create value in your
business. Research and analysis services
could become more efficient. You might
upload industry data and competitor
analysis to create comprehensive
reports. The time savings could allow
you to take on more projects or focus on
higher value activities. Content
creation services might scale better.
Upload client materials and explore
generating social media content, email
sequences, and blog posts. The
personalized cited content could
maintain quality while reducing time
investment. Consulting could become more
datadriven. Use notebook LM to analyze
client businesses more thoroughly.
Faster research could mean quicker
turnaround times or the ability to serve
more clients. Educational products could
offer more personalization. You might
create courses where notebook LM helps
generate customized study materials
based on individual student needs and
goals. Collaborative consulting could
differentiate your services. Offer
clients shared notebooks where they can
see your research process in real time.
This transparency could help justify
premium positioning. Most people make
predictable errors with this tool. Don't
upload random documents expecting magic
results. Be strategic about what you
feed. Notebook LM quality sources tend
to create better outputs. Don't rely on
it for current events or breaking news.
Notebook LM works with your uploaded
sources, not live internet data. Keep it
focused on your expertise and industry
knowledge. Always verify important
information before presenting it to
clients. Even though Notebook LM
provides sources, double-checking
maintains your professional standards
and protects your reputation. Don't
treat this as a replacement for your
expertise. It's better viewed as an
amplifier. Your knowledge and experience
should guide what questions to ask and
how to interpret results. while others
manually research and write everything
from scratch. You could potentially
operate much more efficiently. But speed
isn't the only potential advantage.
Notebook LM might help you spot patterns
across multiple projects that could be
easy to miss manually. Upload case
studies from different clients and
explore whether it identifies common
success factors you could systematize.
The collaboration features mean your
team could contribute without
duplicating work. This efficiency might
let you take on larger projects with the
same team size. Google continues
updating Notebook LM with new features
regularly. Integrations with Google
Workspace could make business systems
work together more seamlessly. Mobile
apps are rolling out globally,
potentially allowing research and
content creation from anywhere. Voice
input features are being developed that
could let you add sources and ask
questions without typing. Early adopters
often have advantages. While others are
still learning yesterday's tools, you
could be building systems with newer
technology. Here's what you could try
today. Sign into Notebook LM and create
your first notebook. Start with one
business area you know well. Upload five
to 10 relevant documents. Ask notebook
LM three strategic questions about your
business. Not basic questions, but real
challenges you're facing. See how it
connects information across your
sources. Create one piece of content
using its outputs. A blog post, social
media strategy, or client proposal. Test
the quality and compare the time
investment to your usual process. If you
see potential value, consider scaling
it. Create notebooks for different
services, client types, or business
areas. Build templates you could reuse.
Train your team to use it consistently.
Notebook LM could be more than just
another AI tool. It might become a
business system that helps turn your
expertise into scalable value. While
it's free, while your competitors might
not know about it, you have the chance
to explore its potential. Successful
entrepreneurs often spot opportunities
early and take action while others are
still thinking about possibilities. If
you want to explore building AI powered
business systems further, check out my
free four-part AI fasttrack training. I
share strategies for working with AI
clients and provide access to a free
30-day trial of software I use to run my
business. You'll also get access to my
community of over 21,000 agency owners
who are exploring AI applications for
their businesses. Real people sharing
real experiences and practical insights.
The link is in the description and in
the comments below. Download it if
you're interested in learning more about
AI business applications. And remember,
the real Nick Ponti reads every single
comment on these videos. Drop a comment
below and let me know which Notebook LM
application you're most curious to
explore. Thanks for watching and I'll
see you in the next one.