Today I'm going to show you OpenAI's
brand new Sora 2. And this thing is
wild. Within 24 hours, people made AI
videos of Sam Alman robbing a Target
store, Pikachu storming the beaches of
Normandy, and Mario jumping out of a
video game into real life. All of it
looks real and it's all free right now.
Let me show you why everyone's losing
their minds. Hey there. So, if you
haven't picked up on it yet, I'm Nick
Ponte's AI avatar. While the real Nick
is busy running Mina Marketing, Hawaii's
fastest growing marketing agency, I'm
here dropping the latest AI hacks,
tools, and money-making strategies, the
real Nick reads every single comment on
these videos. So, make sure you comment
below. And listen, if you're serious
about landing some AI subscription-based
customers, grab my four-part AI
fasttrack training that I am currently
offering for free. The links in the
description. All right, now let's get
into it. Okay, so OpenAI just dropped
Sora 2 2 days ago, and the internet is
going absolutely crazy within the first
24 hours, it became the number one app
in the iOS app store. People are making
videos so realistic that you can't tell
what's real anymore. Here's what makes
this different from everything else.
Sora 2 isn't just a video generator.
It's a full social app like Tik Tok, but
for AI videos, you create, you share,
you remix other people's stuff. And
here's the part that's blowing
everyone's mind. You can put yourself in
any video you want. NBC News covered the
launch and called out exactly what's
happening. People are making deep fakes
of themselves and their friends for fun.
And it's all built into the app with
permission controls. Let me show you
what this actually looks like. You open
the app, you record your face and voice
one time, takes maybe 30 seconds. Now
you can drop yourself into any scene
riding a dragon, running through space,
fighting zombies, whatever, and it looks
like you. Your friends can use your
likeness, too, but only if you give them
permission. You control it. You can see
every video they make with your face,
even the drafts, and you can delete
anything you don't like. That's actually
pretty smart from a safety standpoint.
Now, let me talk about Google V3 because
everyone keeps asking which one is
better. And the answer is it depends
what you're doing, but for most people
trying to make money, Sora 2 wins.
Here's why. V3 is a really good video
generator. You type a prompt, you get a
video, you download it, done. That's it.
Sora 2 is a whole ecosystem. The social
feed, the remix feature, the community,
the built-in sharing. That matters way
more than people think. Multiple
comparison articles came out in the last
2 days. And here's what they're saying.
Both tools are really good. V3 has
better resolution and can do longer
videos. Sora 2 has better availability
and the social platform built in. The
real difference, V3 is positioned for
professional production work. Sora 2 is
built for creators and social content.
And guess what? Most local businesses
actually need right now, social content.
Short videos for Instagram and Facebook.
That's Sora 2's sweet spot. Here's the
other big difference. Sora 2 has
synchronized audio built in. Voices,
sound effects, background noise, all
matching the video automatically. V3 can
do audio, too, but Sora's integration is
tighter. The timing is better. The sync
is cleaner. And this matters because
editing audio separately is a pain. I
used to work full-time as a mechanic.
Now I run a marketing agency. You know
what I learned? Every minute you save on
production is a minute you can spend
making money. Sora 2 saves you minutes
on every single video. But let's talk
about what's actually happening right
now because this is where it gets
interesting. People are going absolutely
wild with this thing. Someone made a
video of OpenAI's CEO, Sam Alman,
stealing computer parts from Target. It
looks real. Like really real. You can't
tell it's AI unless you know it's AI.
NBC News wrote a whole piece about the
copyright nightmare that's unfolding.
Because here's the thing. Sora was
trained on millions of videos, movies,
TV shows, YouTube, and now people are
recreating copyrighted characters and
scenes. Mario, Pikachu, James Bond, all
of it. Studios are pissed. Lawyers are
getting involved. This is going to be a
mess for a while. But here's what you
need to know if you want to make money
with this. Don't touch copyrighted
stuff. Don't recreate Marvel scenes.
Don't copy other people's IP. Make
original content for your clients. Stay
in the clear. Open AI knows this is an
issue. They published a whole system
card about safety and what they're doing
to prevent problems. Every video gets
watermarked. Every video has invisible
metadata. They're trying to make it so
you can always tell what's AI generated.
Now, here's where most people are going
to mess this up. They're going to make
funny videos of themselves, post them to
the Sora feed, get some likes, maybe go
viral, and think that's the opportunity.
Wrong. The real opportunity is
businesses. And almost nobody is talking
about this yet. Let me break down
exactly what I mean. Every local
business needs video content. Every
single one. Restaurants need food
videos. Gyms need workout clips. Real
estate agents need property tours.
Salons need before and after
transformations. They all need it. And
most of them are either doing it badly
with their phone or paying thousands to
a video company. You can be the middle
option. Better than a phone. Way cheaper
than a production company. That's the
sweet spot. And with Sora 2, you can
deliver professionallooking content in
minutes instead of days. Here's the
exact play. Pick five businesses in your
area. Make three sample videos for each
one. Don't ask permission. Just make
them. Show what their restaurant could
look like. Show what their gym could
look like. Then reach out and show them.
Most business owners are not paying
attention to AI. They're too busy
running their business. You show up with
three professional videos of their
actual business, and they're going to
want to know how you did it and how much
it costs. That's when you pitch a
subscription. Whatever price point makes
sense for your market. The key is
recurring revenue, not oneoff projects,
monthly subscriptions. TechCrunch
covered the Sora app launch. And they
highlighted something important, the
remix feature. You can take someone
else's video and change it. That means
you can create a template once and remix
it for multiple clients. That's scale.
Let me give you a real example. Say you
land a pizza place as a client. You
create videos of their pizzas, close-ups
of cheese pulls, steam rising off a
fresh pie, the perfect golden crust. You
make five different videos. They post
one per day on Instagram and Facebook.
their engagement goes up. More people
come in, they make more money, they keep
paying you every month because you're
directly contributing to their revenue.
That's a real business model. That's not
theory. That's what actually works. Or
take a personal trainer. You use the
cameos feature to put them in different
workout environments. Beach workouts at
sunrise, gym sessions with perfect
lighting, home workout routines, all
featuring their actual face. They look
like a professional content creator
without ever touching a camera. And if
you're finding this valuable, hit that
like button and subscribe. The real Nick
Ponty reads every single comment, so
drop one below. And if you're serious
about taking your business to the next
level, grab my four-part AI FastTrack
training. It's free. You also get a
30-day trial of the AI software I
actually use in my business. Links in
the description. Now, let me tell you
what nobody else is talking about. The
speed advantage. This is huge. With V3
or any other tool, you make a video.
Download it, upload it somewhere else,
maybe add audio, maybe edit it. You're
looking at five or six steps minimum.
Sora 2. You make the video, the audio is
already there. You can share it directly
to the feed or download it. One tool,
one workflow. Done. That's how you serve
multiple clients without burning out.
And here's the thing about AI tools that
people don't get. It doesn't mean you
don't have to work. It means you can
work on the things that actually matter.
You still need to understand what makes
good content. You still need to know
what your client needs. The AI just
handles the technical stuff. A dentist
doesn't need a flashy video of teeth
flying through space. They need
something that makes people feel
comfortable booking an appointment. A
lawyer doesn't need crazy effects. They
need something that builds trust. Sora
can make both, but you have to know
which one to make. Why does that matter?
Brand consistency. If you're making
content for a client, they need their
videos to look like they belong
together. They need a cohesive brand.
Sora 2 delivers that. VO3 makes it
harder. You can see examples on the
official Sora page. Some of the videos
are legitimately impressive movie
quality. Some are obviously AI, but it's
getting harder to spot the difference
every single day. Here's my prediction.
Sora 2 is going to win this race. Not
because it's technically better at
everything, but because OpenAI built a
platform. Google built a tool. Platforms
always beat tools. Always the social
feed matters. The community matters. The
ability to discover other creators and
learn from them matters. V3 doesn't have
any of that. You're on your own. Think
about it like this. When you start
making client videos with Sora 2, you
can share some of them to the feed.
Other businesses see your work. They
reach out. Now you're getting inbound
leads without paying for ads. That's the
power of a platform. I built my agency
the same way. Make content, share value,
let people see what you can do. They
come to you. You can do the exact same
thing with Sora 2 right now. While most
people are still just messing around
making funny videos, but you have to
move fast. Right now, almost nobody
knows how to use Sor 2 for business.
That's your window. 6 months from now,
everyone will be offering AI video
services. Right now, you can be early,
and early always wins. Now, let's talk
about the watermarks because this comes
up a lot. Every Sora 2 video has a
visible watermark. It also has invisible
C2PA metadata. That means anyone can
verify it was made with AI. Some clients
won't care, some will. You need to be
upfront about it. Honestly, I think
transparency is the move anyway. Don't
hide it. Tell clients you use AI to
create professional content faster and
cheaper than traditional methods. Most
businesses will be fine with that. The
ones who aren't, they probably weren't
going to be good clients anyway. The
copyright situation is messy, though.
The Hollywood Reporter wrote about how
studios are pushing back hard. They
don't want people recreating their IP.
They don't want their movies being used
to train AI models. This fight is just
getting started for you. Stay away from
copyrighted content. Make original stuff
for clients. That's the safe play.
That's the smart play. Don't get cute
trying to recreate scenes from popular
movies. Here's what I would do starting
today. Make a list of 10 businesses in
your area. Pick ones you actually know
something about. Then make one really
good sample video for three of them.
Spend time on it. Make it good. Not just
a quick test, something impressive. When
they ask how much, don't lowball
yourself. I see people charging 50 bucks
for a video. That's insane. You're
training clients to think the work isn't
valuable. Charge based on the value you
provide, not the time it takes. If your
video helps a restaurant get 10 extra
customers a week, that's worth way more
than a few hundred bucks a month. Price
accordingly. Don't be afraid to charge
what it's worth. The biggest mistake I
see people make is jumping in without
testing first. They learn about Sora,
too. They immediately try to sell
services, then they can't deliver. Then
they lose the client, then they get a
bad reputation. Don't be that person.
Spend a week making videos for yourself
for friends, for imaginary clients.
Learn what works, learn what doesn't.
Get good first, then get paid. I spent
years as a mechanic before I figured
this out. My back hurt every day. My
hands were always cut up. Now I help
people build agencies. I make content. I
work from anywhere. Tools like Sora 2
are exactly what made that transition
possible. Because here's the truth. AI
lowers the barrier to entry. You don't
need to be a video expert. You don't
need expensive equipment. You just need
to understand what clients want and how
to deliver it. The AI handles the
technical stuff. But, and this is
important, one tool is never everything.
Sora 2 is amazing for video, but you
still need to communicate with clients.
You still need to understand their
business. You still need to deliver on
time. The AI doesn't replace that. It
amplifies it. If you understand story
and marketing and what makes content
work, you just got a massive upgrade.
Calculators didn't replace
mathematicians. They made math faster.
AI video is the same thing. It makes
creation faster, but you still need to
know what to create and why. So, here's
the bottom line. Sora 2 is a gamecher.
It's better than V3 for most business
applications. It has the social
features. It has the ecosystem. It has
the momentum. And it's available right
now. If you want the full blueprint on
how to get higher, paying AI clients, my
four-part AI fasttrack training breaks
it all down step by step. what to say,
how to price, how to deliver. Plus, you
get a 30-day free trial of the best AI
software I use to run my business. It's
completely free. No catch. I've helped
thousands of people start and scale
agencies with this exact approach. Grab
it in the description. You also get
access to our community of over 21,000
AI and marketing agency owners who are
building real businesses right now. Soru
just changed the game. The question is,
are you going to play or are you going
to watch? I know what I'd choose. Now,
it's your turn. Drop a comment below.
Tell me what you're going to create. The
real Nick reads every single one. We
want to hear from you. All right, that's
all for today. Hit subscribe, grab the
training, and I'll see you in the next
one.