Google just dropped something wild and
nobody's talking about it. This AI runs
on your phone, works offline, costs zero
dollars to use, and it's about to flip
the entire game for anyone trying to
make money online. Most people think
it's just another chatbot. They're dead
wrong. I'm about to show you what's
really happening here and how you can
actually profit from it before everyone
catches on. Hey there. So, if you
haven't already noticed, I'm Nick
Ponte's AI avatar. While The Real Nick
is busy helping businesses with Mina
Marketing, Hawaii's fastest growing
marketing agency, I'm here dropping the
latest AI hacks, tools, and money-making
strategies. The Real Nick reads every
single comment on these videos, so make
sure you comment below. And listen, if
you're serious about landing some AI
subscription-based customers, grab my
four-part AI fasttrack training that I
am currently offering for free. The
links in the description. All right, now
let's get into it. So, let's get real
about what Gemma actually is. Because if
you think this is just Google trying to
compete with chat GPT, you completely
miss the point. Gemma is Google's family
of small language models. And when I say
small, I mean these things are so
lightweight, they run on your laptop,
your phone, even when you're on an
airplane with zero internet. Google
built this from the same tech that
powers Gemini. But here's where it gets
interesting. Gemini lives in the cloud.
You pay every time you use it. Gemma is
different. You download it once, run it
locally, and it's completely free for
commercial use. Zero API fees, zero per
token charges, nothing. And here's what
most people don't get. Gemma isn't meant
to be another chatbot you talk to all
day. It's meant to be the engine that
runs inside your products while you keep
all the money. That's the whole unlock
right there. The newest version is Gemma
3. It comes in multiple sizes. The
smallest one is only 270 million
parameters. That's tiny compared to Chat
GPT, but it still works really well for
most real world tasks. And because it's
so small, you can run it thousands of
times without paying a scent. The bigger
versions go up to 27 billion parameters.
Those compete with models way larger
than them, but they still run on regular
hardware. Here's what clicked for me
when I first learned about Gemma. And
honestly, this is what helped me
transition from working full-time as a
mechanic to making money online. It's
not about having the smartest AI. It's
about owning the infrastructure. Let me
explain what I mean. Right now, most AI
businesses are basically just renting
someone else's technology. Every time a
user generates something, you pay OpenAI
or Anthropic. Your costs go up with
every single user. I've watched people
build cool tools that blow up overnight
and then they can't afford to keep them
running. The API bills destroy them.
That's the trap everyone falls into.
Gemma flips this completely upside down.
You set it up once it runs on your
server or even on user devices. Free
inference forever. So instead of your
cost scaling with users, your costs stay
flat. More users just means more profit.
That's real leverage. And Google isn't
hiding this. They're pushing Gemma hard
because they want you building in their
ecosystem. But most people see it and
think, "Oh, cool. Another free model."
and they move on. They don't see the
actual business model sitting right
there. Let me break down what's working
right now. First thing is killing API
costs on existing tools. You know, all
those AI writing assistants, the chat
bots, the content generators, most of
them are just fancy rappers around
expensive APIs. Their margins are
terrible. Here's the play. Take one of
those tools, rebuild the backend using
Gemma 3. Suddenly, your variable costs
drop to almost zero. You can either
undercut everyone on price or just keep
way more profit. Both strategies work
and your users won't even notice the
difference as long as the output is
good. I'm seeing people take
unprofitable SAS products, replplatform
them on Gemma, and the whole business
model flips overnight. Something that
was bleeding money becomes profitable
just by switching the engine. And the
crazy part, most users can't tell if
they're talking to GPT4 or a well-tuned
Gemma model. They just want their
problem solved. Here's an angle most
people completely ignore. Gemma runs
locally. That means data never leaves
the device. For regular consumers,
that's a nice feature. For certain
industries, it's everything. I'm talking
healthare, legal, finance, education.
These sectors have strict regulations.
They literally cannot send sensitive
data to third party APIs, but they still
want AI tools. Think about this. Build
an AI assistant that analyzes medical
notes or legal contracts, and it never
sends data anywhere. It runs on a local
server in their office. Doctors and
lawyers will pay massive prices for
that. I'm not talking about $10 monthly
subscriptions. I'm talking five figure
licenses per office. One thing I learned
building mine marketing is that
compliance isn't sexy, but it pays
really well. Companies that solve real
regulatory problems get to charge
premium prices. And Gemma makes this
accessible without needing a giant team
or massive infrastructure costs. Here's
another angle. Most AI apps break the
second you lose internet. Try using chat
GPT on a plane. Can't do it. But Gemma
keeps working because it's already on
your device. This opens up entire
markets that cloud AI can't touch. field
sales teams, construction workers,
people in rural areas, anyone who
travels. These people need AI tools, but
they can't rely on constant internet.
Build them a mobile app that works
offline, drafts pitches, answers
objections, summarizes meetings, all
running locally on their phone. I know
this sounds niche, but these offline
tools command higher prices because they
solve a real painoint. A cloud tool that
doesn't work half the time isn't worth
much. A local tool that never stops
working. That's valuable. If you're
finding this valuable, make sure to hit
that like button and subscribe. The real
Nick Ponte reads every single comment on
these videos. So, drop your thoughts
below. And if you're serious about
taking your business to the next level,
grab my four-part AI fasttrack training
that I'm offering for free. It also
includes an exclusive link to try out
the AI software I use to run my entire
business for 30 days free. Links in the
description. Now, this is where it gets
really interesting. Gemma 3 doesn't just
read text anymore. It sees images, too.
You can feed it screenshots, product
photos, ads, whatever. It analyzes the
visual stuff and gives feedback. This
capability is brand new and almost
nobody's building with it yet. Here's
one idea that could be a whole business.
Build a visual funnel analyzer. Clients
upload screenshots of their landing
pages, their ads, their email designs.
Gemma looks at everything, the layout,
the copy, the images, where the call to
action sits. Then it outputs a list of
what's broken and how to fix it. You're
not doing the analysis. The AI is. You
just built the wrapper and you're
charging monthly for access. Marketing
agencies pay consultants thousands for
this exact service. You can automate
most of it and keep huge margins or go
after e-commerce brands. They upload
product photos and packaging. Gemma
critiques if the branding is clear, if
the messaging works, if it follows their
style guide. Big brands spend tens of
thousands on packaging consultants. You
can build a tool that does 80% of that
work for a fraction of the price. Here's
something most people don't realize.
Gemma's weights are open. You can
fine-tune it on specific data. That
means you can build deeply customized
models for individual companies or
entire industries. Train it on a
company's past campaigns, their style
guide, their product docs, their
customer FAQs. Now you have a brand
specific AI that writes exactly in their
voice. And because you own and host that
model, they have to keep paying you to
access it. That's recurring revenue that
costs almost nothing to maintain once
it's set up. Some agencies are charging
2 to 5,000 per month for custom brand
voice models. They fine-tune Gemma once,
host it on their infrastructure, and the
client gets an AI that actually sounds
like them instead of generic robot
writing. It's a win-win. The client gets
better output. The agency has
predictable monthly income. You can also
go vertical. Build a real estate AI, a
dental practice AI, a fitness coaching
AI, fine-tune Gemma on one industry,
then license that same model to multiple
businesses in that vertical. One model,
many customers, all paying monthly.
That's how you scale without rebuilding
everything for each client. Most
business owners will never touch a model
file. They don't want to learn how to
run AI locally. They just want their app
to do smart things. That's where you
come in. Take their existing software
and plug Gemma into it. Add AI search,
smart content generation, multimodal
analysis, whatever makes sense for their
product. One agency is charging 10 to
25,000 per integration project. They're
literally just embedding Gemma into
mobile apps and internal tools. Fixed
fee projects with optional monthly
retainers for updates. The clients get
AI features without hiring a whole
machine learning team. The agency makes
great margins because Gemma is free and
the integration process becomes
repeatable. Do it once, figure out the
system, then do it 10 more times. You
can do the same for corporate internal
tools. Plug Gemma into their CRM, their
ticketing system, their knowledge base.
Suddenly, those boring tools can answer
questions, write responses, surface
insights. Companies will pay for that
because it makes their entire team more
productive. Here's what you need to
understand. Gemma isn't just another AI
model. It's infrastructure you can own.
When you build on OpenAI or Claude,
you're renting forever. Every API call
is a toll. You're building on rented
land. With Gemma, you own the whole
stack. You can run it locally, fine-tune
it, embed it in products, sell it as a
service, and nobody can raise prices on
you, or shut you off. That's the
difference between a business that
scales and one that stays stuck. If your
margins get eaten by API fees, you can't
grow. You hit a ceiling where more users
just means more costs and you break even
forever. But when you control the AI
layer, more users means more profit.
Your costs barely move. That's real
leverage. Look, Gemma isn't perfect. The
smallest models aren't as smart as GPT4,
but they're good enough for most real
tasks, and they're getting better fast.
Google's already on version 3, and each
generation is a big jump. The
opportunity is right now while most
people are still sleeping on this. By
the time everyone figures it out, the
early movers will have already built
their businesses. Don't be the person
who watches from the sidelines and
regrets it later. So, here's what you do
with this information. Pick one angle,
just one. Don't try to do everything.
Maybe you're technical. Go the SAS
route. Maybe you're good at sales. Offer
integration services. Maybe you like
teaching. Build the education play.
Whatever fits your skills, but pick
something and actually do it. Most
people will watch this, think it's cool,
and do nothing. That's fine. That's most
people. But if you're serious, you need
to move. Download Gemma, play with it,
build something small, test if people
will pay, then scale what works. The
window doesn't stay open forever. Right
now, Gemma is new enough that most
people don't get it. In 6 months,
everyone will. So, if you're going to
move, move now. If you want to go deeper
on landing AI clients and building
subscription services, I've got my free
four-part AI fasttrack training. I show
you exactly how to get higher paying
customers, and I give you free access to
the software tools I use every day in my
business. That's all in the description.
Plus, you get into our community of over
21,000 agency owners building with AI
right now. Links in the description and
pinned in the comments. Build something,
test it, see if it works. Worst case,
you learn a ton. Best case, you build a
real business with actual leverage. The
choice is yours. All right, drop a
comment and let me know what you're
going to build with this. The real Nick
reads every single one. I'll see you in
the next