Today, I'm going to show you the exact
system agencies are using to build
predictable lead generation machines
that print money every single month.
We're talking about picking the right
niche, targeting the right people, and
setting up High Lee to do most of the
heavy lifting for you. This isn't some
complicated marketing theory. This is
the simple blueprint that's helping
agencies go from zero to five figures in
monthly recurring revenue. And the best
part, once you set it up, it runs on
autopilot. Hey there. So, if you haven't
already noticed, I'm Nick Ponti's AI
avatar. While The Real Nick is busy
helping businesses with Mina Marketing,
Hawaii's fastest growing marketing
agency, I'm here dropping the latest AI
hacks, tools, and money-making
strategies. The Real Nick reads every
single comment on these videos. So, make
sure you comment below. And listen, if
you're serious about landing some AI
subscription-based customers, grab my
four-part AI FastTrack training that I
am currently offering for free. The
links in the description. All right, now
let's get into it. Here's
the biggest mistake I see agencies
making with High Level. They try to be
everything to everyone. They'll take on
a dentist one week, a roofer the next
week, then a fitness studio after that.
And guess what happens? They're
constantly rebuilding workflows from
scratch. They can't show consistent
results. And they definitely can't
scale. The agency's making real money.
They picked one niche and built a
machine around it. That's it. One niche,
one system, one repeatable process that
they can sell over and over again. Let
me tell you something. Back when I was
working full-time as a mechanic, I
didn't have time to mess around with
complicated systems. I needed something
simple that worked. And that's exactly
what High Lee gave me. I picked one
niche, built one system, and that system
let me transition from turning wrenches
to making money online full-time. Now,
I'm helping other people do the same
thing. So, let's talk about how you pick
the right niche. Because if you get this
part wrong, everything else falls apart.
The best niches for highle have three
things in common. First, they have
urgent lead problems. Second, one or two
new clients can pay for your entire
monthly fee. And third, the decision
makers are easy to reach. Think about
home services for a second. Roofers,
HVAC companies, plumbers, cleaning
services. These businesses live and die
by their phone ringing. One roofing job
can be worth $3,000 to $10,000. If you
can consistently put qualified leads in
front of them, they'll happily pay you
a,000 to $3,000 every single month. or
look at medical practices, dentists, med
spas, chiropractors. One new patient for
a med spa doing Botox and fillers can be
worth thousands of dollars over their
lifetime. Your monthly fee becomes a
no-brainer when you're bringing them
high ticket clients. Real estate agents
are another gold mine. They need a
constant pipeline of buyers and sellers.
And here's the thing about real estate
agents. They already understand the
value of follow-up. They know that speed
matters. So, when you show them a system
that follows up with every lead in
seconds, they get it immediately.
Now, here's where most people mess this
up. They pick a niche based on what
sounds cool or what their friend is
doing. Wrong move. You want to pick
based on three filters. Filter number
one, pain and money. Are people in this
niche loudly complaining about not
having enough leads or about no shows?
And can one or two new customers justify
a $1,000 to $3,000 monthly fee? If the
answer is no to either of those
questions, move on. Filter number two,
access. Can you actually reach the
business owners? Local brickandmortar
businesses are perfect for this because
you can find them on Google Maps. You
can call them. You can walk into their
office. They're not hiding behind seven
layers of gatekeepers. Filter number
three, competition gaps. Look at what
other highle agencies are doing and find
what they're not offering. Maybe nobody
in your area is offering AI calling.
Maybe nobody has a solid review
generation system. Maybe nobody has
automated missed call text back. Those
gaps are your opportunity. And here's
the rule. Stick with one niche until you
have at least 10 clients or you're
making mid-fight figures in monthly
recurring revenue. Don't jump around.
Build expertise, build case studies,
build a reputation. If you're finding
this valuable, make sure to hit that
like button and subscribe. The real Nick
Ponti reads every single comment on
these videos. So, drop a comment below
and let me know what niche you're
thinking about targeting. And hey, if
you're serious about taking your
business to the next level, grab my
four-part AI fasttrack training that I
am currently offering for free. It also
includes an exclusive link to try out
HighLevel for 30 days free. The links in
the description.
Now, let's talk about positioning
because picking a niche is only half the
battle. You need to position yourself as
the owner of a system, not just another
marketing agency. Here's the formula.
Pick a micro segment inside your niche.
Identify their specific pain. Promise a
clear outcome. And give your system a
name. For example, don't say you work
with dentists. Say you work with dental
implant clinics in mid-size cities who
have too many unbooked inquiries and no
shows. Your system promises 30 extra
booked consultations per month using
your donefor you highle plus AI
follow-up and review engine.
Let me give you some real examples. Say
you're targeting roofers. Their primary
pain is inconsistent lead flow,
especially during storm season. Your
promised outcome is a calendar filled
with roof inspections. your machine
angle, the storm response lead machine
using funnels plus SMS plus speed to
lead automation plus or maybe you're
going after med spas. Their pain is no
shows and low package conversion. Your
outcome is more high ticket aesthetics
packages sold. Your angle, the med spa
follow-up and reactivation engine using
workflows and automated review requests.
For dentists, you've got the dental
chair fill system that uses appointment
reminders and missed call text back to
fill empty chair time with more hygiene
and highv value treatment bookings.
Fitness studios, the sixe challenge
funnel machine with trial signups,
nurture sequences, and reactivation
campaigns to pack their trials and
increase memberships. Real estate agents
get the speed to lead calling machine
with SMS, AI calls, and pipeline
management so they never miss an
opportunity to book listing or buyer
appointments. Every single one of these
is just highlevel snapshots, pipelines,
and automations packaged into a name
system. But because you gave it a name
and tied it to specific outcomes, it
feels customuilt. It feels valuable. And
that's how you charge premium prices.
Now, let's build the actual machine.
This is where highle really shines. Your
lead generation machine has three
layers. Prospecting, conversion, and
nurture. for prospecting and list
building. Highlevel has a built-in
prospecting tool that most people don't
even know exists. You can pull targeted
local lists by niche, zip code, and
radius. It'll automatically generate
audit style reports showing gaps in
their Google listings, reviews, and
online presence. Imagine this. You want
to target med spas in your city. You
pull a list of 50 med spas within a
20-mi radius. High Level automatically
checks their online presence and creates
a custom report for each one showing
exactly where they're losing leads. Now
you've got 50 personalized reports you
can send out as your initial outreach.
That's powerful. You can also layer in
paid ads if you want to scale beyond
local. Run meta or Google ads with
lookalike audiences based on your best
clients. But honestly, the prospecting
tool alone can keep you busy for months.
For conversion and offer delivery, you
need one core funnel template per niche.
This could be a lead magnet, a quiz, or
a free audit optin. The funnel builder
in High Level makes this stupidly easy.
Your call to action should be simple.
Book a strategy session, claim your
local growth audit, schedule a free
call, whatever it is, make it easy, and
attach it to High Level's built-in
calendar so automatically through
workflows.
Now, here's where the magic happens.
Nurture, speed to lead, and
qualification. Most businesses lose
leads because they're too slow to
respond. Studies show that if you don't
contact a lead within five minutes, your
chances of converting them drop by 400%.
That's why you need a speed tole
workflow that instantly calls or
messages every inbound lead. We're
talking SMS and email within seconds.
Automatic notifications to your team. No
lead falls through the cracks. But
here's the thing most people miss. You
also need lead scoring. Highle can
automatically score leads based on their
behavior. Did they open your email? Did
they click a link? Did they visit your
pricing page? Hot leads get high scores.
Cold leads get low scores. Your team
focuses only on the high scores. On. And
this is where AI really takes over. You
can add AI voicemail drops, two-way SMS
conversations, and even AI voice agents
that follow up automatically until
someone books. It's like having a full
sales team working 24/7 without paying
salaries.
Smart targeting isn't just about who you
prospect. It's about how your system
reacts to each lead's signals. This is
next level stuff that most agencies
aren't doing yet. Here's what I mean.
Segment your contacts by niche specific
attributes. For example, if you're
targeting med spas, tag the ones that
offer injectables versus the ones that
only do laser treatments. If you're
targeting gyms, tag the ones with free
trial offers versus the ones without.
Then send tailored nurture sequences to
each segment. Use tags and pipelines to
trigger specific campaigns. When someone
becomes a no-show, they enter your
no-show recovery automation. When
someone goes cold, they enter your win
back sequence. When someone upgrades,
they get your upsell campaign. It's all
automatic. You can even sync ad platform
events from Meta and Google with Highle
audiences. So, if someone engages with
your ad but doesn't convert, they
automatically enter a retargeting
journey inside High Level. Everything
connects.
Here's the bottom line. The agencies
winning with High Level aren't the ones
trying to do everything for everyone.
They're the ones who picked a tight
niche, built a name system around that
niche, and automated the entire lead
generation process from prospecting to
booking. You don't need to be a tech
genius. You don't need a huge team. You
just need to pick your niche, build your
machine, and let High Lee do the heavy
lifting. So, here's what I want you to
do. Pick one niche from what we talked
about today. Home services, medical,
real estate, fitness, whatever makes
sense for you. Then, design your name
machine offer around their biggest pain
point and start building your three
layer system. prospecting, conversion,
nurture. And if you want to go deeper on
this, grab my free four-part AI
FastTrack training. I walk you through
exactly how to land higher paying AI
subscription-based clients, and I'll
give you access to a free 30-day trial
of the best AI software tool that I use
to run my entire business. The link is
in the description and in the comments.
Thanks for watching. Drop a comment
below and let me know what niche you're
going after. The real Nick reads every
single comment, so don't be shy. Hit
that like button, subscribe if you
haven't already, and I'll see you in the
next one.