Today, I'm going to show you how to turn
your clients into a non-stop review
machine. We're talking about a system
that asks for reviews automatically,
filters out the angry people before they
trash you online, and writes back to
customers using AI. This isn't some
complicated setup. It's built right into
High Lee. And the crazy part, most
agencies are leaving thousands of
dollars on the table because they're
doing reputation management completely
backwards. I'll show you the right way
to do it and how local businesses will
literally pay you every single month for
this. Hey there. So, if you're new here,
I'm Nick Ponte's AI avatar. While The
Real Nick is busy helping businesses
with Mina Marketing, Hawaii's fastest
growing marketing agency, I'm here
dropping the latest AI hacks, tools, and
money-making strategies. The Real Nick
reads every single comment on these
videos, so make sure you comment below.
And hey, if you're serious about landing
some AI subscription-based customers,
grab my four-part AI fasttrack training
that I am currently offering for free.
The link's in the description. All
right, now let's get into it.
Look, here's what most people get wrong
about reputation management. They think
it's just about asking for reviews, send
an email, cross your fingers, hope
someone leaves a five-star review.
That's amateur hour. What we're really
talking about is building a complete
review engine that runs on autopilot.
And when I say engine, I mean a system
that's constantly feeding your client's
business with fresh reviews while
protecting them from the bad ones going
public. So, let me break down what High
Level's reputation management system
actually does, and more importantly, how
you can package this into a service that
businesses will happily pay you $500,
a,000, even $1,500 a month for.
First, HighLevel has this built-in
reputation tab. It's like mission
control for all your clients reviews.
You can send review requests through
text message, email, and even WhatsApp.
Now, everything comes into one
dashboard. Google reviews, Facebook
reviews, and if you're in the US, you
can pull in reviews from other sites
using Yex integration. You can filter by
star rating, by date, assign follow-ups
to team members, export reports. It's
all there. But here's where it gets
interesting. In 2025, Highle added some
massive upgrades. AI assisted review
replies that work at scale, competitor
review analytics so you can see how your
clients stack up against their
competition, and tighter Google business
profile optimization tools built right
into the platform. This isn't just a
nice to have feature anymore. This is a
complete service you can sell.
That's the local SEO game right now.
Google looks at review signals as a
major trust factor. They're checking how
many reviews you have, how recent they
are, what your average rating is, and
whether you're actually responding to
reviews. Studies from 2024 and 2025 show
that most consumers read multiple
reviews before picking a local business.
And businesses that respond to a higher
percentage of their reviews see
measurable increases in conversions. If
you're finding this valuable, make sure
to hit that like button and subscribe.
The real Nick Ponti reads every comment,
so drop a comment below and let me know
what kind of businesses you're working
with. And if you're serious about
landing higher paying clients, grab my
free four-part AI FastTrack training. It
includes an exclusive link to try out
HighLE for 30 days free. Links in the
description.
All right, so let me show you how to
actually set this up. The core of this
whole system is automation. You're going
to use Highle's workflow builder to
trigger review requests at exactly the
right time. Here's how it works. You set
up a pipeline stage called service
complete or customer. When a deal moves
into that stage, boom, the workflow
fires. It sends out a review request
automatically, text message, email, or
both. The message is branded with your
client's business, and it includes a
customized review link.
But here's the genius part. This is what
I call smart review routting. Instead of
just sending everyone straight to Google
to leave a review, you send them to a
simple page first. It asks them to rate
their experience on a scale. If they
pick four or five stars, it redirects
them to your client's Google review page
or Facebook page. If they pick one, two,
or three stars, it sends them to a
private feedback form instead. Think
about what this does. Happy customers go
public. Unhappy customers give you
private feedback so you can fix the
problem before it becomes a public
one-star review. You're protecting your
client's average rating while still
capturing complaints and improving their
service. It's brilliant.
Now, when reviews start coming in, they
all [clears throat] show up in that
central review dashboard I mentioned.
You can see everything in one place. And
this is where the AI comes in. Highle
has this reviews AI feature that can
draft personalized replies to reviews,
new reviews, old reviews, doesn't
matter. You can even use drip mode to
catch up on backlog reviews without
flooding everything at once. The AI
writes onbrand responses that actually
sound natural, not generic robot
responses. And you can customize the
tone to match your client's business. A
law firm sounds different than a pizza
shop, right? The AI handles that. Here's
why this matters so much. Responding to
reviews isn't just about being polite.
It's a ranking signal. Google sees that
you're engaging with customers. It
builds trust. Studies show that when
businesses respond to a higher
percentage of their reviews, they see
better conversion rates. People trust
businesses that actually care enough to
respond. But let's be real, most
business owners don't have time to sit
there and respond to every single
review. That's why they'll pay you to do
it. You set up the system, the AI drafts
the responses, and you or your client
just approves them 5 minutes a week
instead of an hour.
Now, here's a feature that I don't see
enough people talking about. Competitor
analysis. High level lets you track up
to three competitors. You can see their
review volume, their ratings, their
trends over time. This is gold for
positioning your client. Imagine going
to that dentist I mentioned earlier and
saying, "Hey, I ran a competitive
analysis. Your top three competitors
have an average of 150 reviews each. You
have 15. If we get you to 50 reviews in
the next 3 months, you'll start out
ranking them in local search. Here's
exactly how we'll do it." That's not a
pitch. That's a solution to a real
problem with real data backing it up.
That's how you close deals.
So, let me give you the actual workflow
blueprint. This is what I call the
review engine. You set up a pipeline
with a stage for when service is
complete. You create a workflow that
triggers the review request action. You
add the smart routing form I talked
about. You set up follow-up reminders
for people who don't respond the first
time. Then you add another workflow for
when a new review comes in. This one
autotags the contact, notifies your team
or your client's team, and generates an
AI assisted reply. Everything feeds into
a monthly report that you can deliver to
your client showing review growth,
response rates, and local SEO impact.
This is a complete service. You can
package this as a standalone reputation
management offer or bundle it into a
bigger local SEO package. Either way,
it's recurring revenue. Businesses need
this every single month. Reviews don't
stop coming in. The system needs to keep
running.
And here's the thing most people miss.
This isn't just about vanity metrics.
More reviews and better ratings directly
impact where your client shows up in
local search results. Google's local
pack, the map results that show up at
the top of search, heavily weighs review
signals. Fresh reviews with keywords
related to the business tied to an
optimized Google business profile
amplify all the other local SEO signals.
So, when you increase review volume,
keep them recent, and make sure the
business is responding to feedback,
you're supporting stronger local
visibility. More visibility means more
clicks. More clicks means more
customers. More customers means your
client makes more money. And when your
client makes more money, they're happy
to keep paying you.
Let me give you some real talk about
pricing this. If you're just setting up
the automation, and letting it run, you
could charge anywhere from $300 to $700
for setup, then $200 to 400 a month for
monitoring and reporting. If you're
actively managing responses, doing the
competitor analysis, and optimizing the
Google business profile, you're looking
at 700 to,500 a month, easy. The
businesses that need this most are the
ones with high customer lifetime value.
dentists, lawyers, home service
companies, med spas, real estate agents.
These businesses make thousands of
dollars per customer. If your reputation
management system brings them even one
or two extra customers a month, you've
paid for yourself 10 times over.
Here's a pro tip. When you're selling
this service, don't lead with the
features. Don't talk about workflows and
triggers and AI responses. Lead with the
outcome. I'm going to help you show up
higher in Google Maps, get more customer
trust, and turn more searches into
actual customers. That's what business
owners care about. The how is important,
but the why is what closes the deal. And
another thing, set up the competitor
tracking before your first meeting. Show
them exactly where they stand compared
to their competition. That creates
urgency. Nobody wants to be in last
place.
All right, so let me wrap this up. High
Level's reputation management system is
not just a feature. It's a complete
business opportunity. You can build a
recurring revenue service around this
that local businesses desperately need.
The automation saves them time. The
smart routing protects their reputation.
The AI responses keep them engaged with
customers. And the local SEO impact
brings them more business. The setup is
straightforward. The value is clear. And
once you have one client seeing results,
you can replicate the exact same system
for the next client and the next one and
the next one. If you want to go even
deeper on how to land higher paying AI
subscription clients and actually build
this into a real business, I've got
something for you. My free four-part AI
FastTrack training breaks down exactly
how to position yourself, find the right
clients, and deliver services they'll
pay premium prices for. Plus, you get
access to a free 30-day trial of Highle
so you can try it out for yourself. The
links in the description and pinned in
the comments. And seriously, drop a
comment below. Let me know what kind of
businesses you're working with or want
to work with. The real Nick reads every
single one and often replies with
specific advice for your situation.
Thanks for watching. I'll see you in the
next one.