Today I'm going to show you Google's new
AI tool called Nano Banana. It creates
amazing images from simple text. It's
free to use right now and I'll show you
some ways you can get paid to use it.
Let's dive in and see what this tool can
actually do. Hey there, if we haven't
met yet, I'm the AI powered avatar of
Nick Ponti, the guy behind Hawaii's
fastest growing marketing agency, Mina
Marketing. While the real Nick is out
closing deals and scaling businesses,
I'm here dropping the latest AI hacks,
tools, and money-making strategies. The
real Nick reads every single comment on
these videos, so make sure you comment
below. And hey, if you're serious about
taking your business to the next level,
grab my four-part AI FastTrack training
that I am currently offering for free.
The link's in the description. All
right, now let's get into it. So, what
exactly is Nano Banana? It's Google's
newest image creation tool that lives
inside the Gemini app. You type in what
you want to see and it makes the image
for you. Think of it like having a
digital artist that never gets tired and
works in seconds. This tool launched on
August 26th and according to Google's
official announcements, it's already
created a massive impact. The Gemini app
hit number one in the Apple App Store,
dethroning Chat GPT for the first time
in nearly 3 years. This surge has helped
push Google's market cap past $3
trillion. People are using it to create
everything from 3D figurines to action
figure versions of themselves. The tool
can blend multiple photos together and
keep people looking consistent across
different images. According to Google's
own data, over 500 million images have
been edited using Nanobanana since
launch. Here's what makes this different
from other AI image tools. Nano Banana
can do something called style transfer.
You can take a regular photo and turn it
into a pencil sketch or change someone's
outfit completely or even redesign
buildings and spaces. All you do is type
what you want and it handles the rest.
The speed is what caught my attention.
Most AI image tools take forever to
process. This one keeps all the detail,
but works fast enough that you don't sit
around waiting. Google built this for
regular people to use, not just tech
experts. Now, let's talk about how
people are actually using this thing.
Social media is exploding with nano
banana creations right now. People are
creating everything from retro style
portraits to fantasy character
transformations. They're using simple
prompts like, "Turn this into a vintage
1950s portrait and getting amazing
results." Gaming creators are making
fantasy character versions of
themselves. Even major brands are
starting to use it for their content
marketing campaigns. The figurine trend
has become especially popular. People
just type, "Turn this photo into a 3D
collectible figurine and get results
that look like real toys and packaging."
The tool comes in two ways. Free users
get it through the Gemini app on phones
with up to 100 edits per day. If you
need more advanced features, there's
Google AI Studio for developers and
agencies. The pricing for the developer
version is about 4 cents per image,
which is significantly cheaper than
hiring traditional designers. Here's
something important about safety. Every
image that comes out of Nano Banana has
an invisible watermark called synth ID.
This helps people know the image was
made by AI. Google also includes visible
watermarks to clearly show the images
are AI generated. If you're finding this
valuable so far, hit that like button
and subscribe. The real Nick reads every
comment on these videos, so drop your
thoughts below. And if you want to learn
more about using AI tools like this in
your business, grab my free four-part AI
fasttrack training. The link's in the
description. Now, let's get into the
business side of this. How are people
actually using Nano Banana to help their
businesses? Content creators are using
it to make thumbnails and social media
posts. Instead of hiring graphic
designers or spending hours in
Photoshop, they type what they need and
get results in seconds. Real estate
agents are getting creative with this.
They take photos of empty spaces and use
Nano Banana to show what rooms could
look like with different furniture and
decor. Property developers are using it
to show potential buyers what buildings
will look like before they're built. The
numbers Google released are pretty
impressive. In just the first few weeks,
Nano Banana brought in over 23 million
new users to the Gemini app. That's
massive growth for any platform. The
clothing and fashion space is seeing
major changes. Small clothing brands are
creating entire lookbooks without
expensive photo shoots. They can take
one model photo and show the same person
wearing different outfits and styles.
This saves thousands of dollars on
traditional photography. Marketing
agencies like mine are starting to test
this for client work. We can create
custom images that match a brand's exact
colors and style. No more searching
through stock photo sites hoping to find
something that fits. Here's where it
gets smart for local businesses. A
landscaping company can show clients
what their yard will look like with
different designs by typing, "Add a
garden pathway and flowering bushes to
this backyard." A home improvement
contractor can show kitchen renovations
by prompting transform this kitchen with
modern white cabinets and marble
countertops. But there are some things
to watch out for. Google has been
adjusting usage limits as demand grows.
They moved from fixed daily limits to
what they call access tiers, which can
change based on server demand and user
status. Let me show you some specific
ways businesses can use this tool right
now. E-commerce businesses can create
product mockups faster. Say you sell
phone cases, you can take one photo of a
phone case and use Nano Banana to show
it in different colors or on different
phone models. Service businesses can
create visual examples of their work. A
pool cleaning company can take a photo
of a dirty pool and show what it looks
like clean. A pressure washing business
can demonstrate their results before
showing up to give a quote. Personal
trainers and fitness coaches are using
it to create workout illustrations.
Instead of hiring photographers for
every exercise demonstration, they can
generate consistent images that match
their brand style. Restaurants are
experimenting with menu design. They can
create food images that match their
actual presentation style. Some are
using it to show seasonal menu items
before the ingredients are available.
The key is to use this as a starting
point, not the final product. Most
successful businesses are using nano
banana to create drafts and concepts.
Then they refine things with real
photography or professional design when
needed. Here's what doesn't work well
yet. Complex technical drawings or
diagrams come out inconsistent. Anything
that needs to be legally accurate, like
architectural plans, shouldn't rely on
AI generation. For agencies and
consultants, this tool can speed up
client presentations. You can mock up
ideas quickly during discovery calls,
show potential website designs, create
social media post examples. The blending
feature is where things get interesting
for marketing. You can take a client's
existing brand photos and blend them
with new styles or settings. A yoga
studio can take their instructor photos
and place them in different
environments. The consistency feature is
probably the most useful for businesses
right now. You can create a series of
images where the same person or product
appears exactly the same way every time.
This is huge for brand consistency.
According to TechCrunch's coverage, this
puts Google back in serious competition
with OpenAI and other AI companies. The
viral nature of the tool has shifted
market dynamics in Google's favor. The
mobile app integration is smart. Most
business owners are on their phones all
day anyway. They can create images while
traveling during downtime or write when
inspiration hits. Some businesses are
using this for internal communications,
too. HR departments create training
materials with consistent characters.
Sales teams make presentation graphics
that match their brand colors exactly.
The style transfer feature opens up
creative possibilities. a serious
financial firm can take their
professional photos and show what they'd
look like as cartoon characters for a
lighter social media presence. Here's
what I keep telling my agency clients.
Don't use AI images for everything. Mix
them with real photography, especially
for important brand moments. People can
usually tell when something is AI
generated. The trends change fast in
this space. What's popular on social
media today might look outdated next
month. Use nano banana to test ideas and
create concepts, but be ready to pivot
your visual strategy as the technology
evolves. Here's something most people
miss about AI image tools. The real
value isn't in replacing human
creativity. It's in speeding up the
testing phase. You can try 20 different
visual concepts in the time it used to
take to create a single image. The
competitive advantage here isn't just
about creating images faster. It's about
testing marketing messages and visual
concepts before spending big money on
professional production. Small
businesses can compete with larger
companies on visual quality. A local gym
can create workout demonstration images
that look as professional as what
national fitness brands produce. Here's
where agencies are finding the most
value. Client presentation speed has
increased dramatically. Instead of
spending days creating mock-ups, they
can generate concepts during discovery
calls, but quality control is still
important. Not every generated image
will meet professional standards. Plan
to generate multiple options and select
the best ones. The cost structure makes
sense for most businesses. At 4 cents
per image through the API, you can
generate hundreds of test images for the
cost of one stock photo license. The
watermarking system protects your
business legally. Every image has proof
it was AI generated rather than copied
from somewhere else. As copyright
enforcement gets stricter around AI
content, this documentation becomes
valuable. Here's the bottom line. Nano
Banana isn't going to replace
professional designers or photographers,
but it can speed up your testing and
concept phases dramatically. The
businesses winning with this tool are
the ones treating it as a brainstorming
partner, not a final solution. Generate
concepts quickly, test them with your
audience, then decide what deserves
professional production. Start small
with one specific use case. Don't try to
revolutionize your entire visual
strategy overnight. Pick social media
posts, internal presentations, or
concept mock-ups. Remember the
limitations. Complex scenes, technical
accuracy, and high stakes marketing
materials still benefit from human
creativity. Use AI generation where
speed and iteration matter more than
perfection. Most importantly, this tool
works best when combined with human
judgment. Generate multiple options,
pick the best ones, and refine them
based on your brand knowledge and
customer understanding. If you want to
dive deeper into using AI tools like
this to grow your business, grab my free
four-part AI fasttrack training. I go
into detail on getting higher paying
clients and give you access to a free
30-day trial of the best AI software I
use to run my agency. You'll also get
access to our community of over 21,000
AI and marketing agency owners. The link
is in the description and pinned in the
comments below. Thanks for watching and
I'll see you in the next one.