title: Widget on sales page IS the demo

insight: Customer scrolls, sees pulsing icon, clicks it, talks to our AI, and thinks 'I want that on MY site.' That's the entire sales pitch in one interaction - no video needed, no screenshots, they experience the product live.

reasoning_chain: Realized the floating widget on our own sales page serves as the live product demo

reasoning_chain: Customers can experience the exact product they'll get before signing up

reasoning_chain: This creates immediate 'wow moment' and self-sells the product

source_context: Research agent dispatched — scanning Bland.ai, Retell, VoiceFlow, Intercom, ElevenLabs, Vapi and others for the best floating voice widget UX patterns... You're 100% right — the widget on our own sales page IS the demo.


title: Demo cost optimization journey

insight: Demo cost reduced from $0.20/call (Telnyx) to $0.0009/demo using hybrid browser + Gemini Flash stack - enabling 100K demos/month for ~$90

reasoning_chain: Initial thought: Telnyx voice costs ~$0.20-0.26 per 2-3 min demo call

reasoning_chain: Question: can we optimize costs to almost nothing?

reasoning_chain: Research: Browser Web Speech API is free for STT, Gemini Flash costs $0.0003/demo, Browser TTS is free

reasoning_chain: Alternative: Use Telnyx anyway for premium quality - $0.20 demo that converts at 5% beats $0.001 demo at 0.5%

reasoning_chain: Final decision: Use real Telnyx WebRTC for sales page demo for premium voice quality (eucalyptus NaturalHD)

source_context: Cost breakdown per demo: Standard Cost ~$0.20/demo vs Optimized Cost ~$0.00/demo using browser APIs


title: Telnyx WebRTC not OpenClaw per widget

insight: Each customer widget = 1 Telnyx Voice Assistant with its own system prompt, voice, and Gemini 2.5 Flash brain. No OpenClaw needed - Telnyx IS the agent runtime.

reasoning_chain: Question: Will it need an OpenClaw agent for each widget?

reasoning_chain: Answer: NO - each widget = 1 Telnyx Voice Assistant

reasoning_chain: Telnyx assistant has: system prompt (generated from website), voice (eucalyptus NaturalHD), model (Gemini 2.5 Flash), WebRTC enabled

reasoning_chain: OpenClaw role is optional future upgrade for advanced agents needing tools/CRM/calendar integrations - Pro/Growth tier upsell

source_context: OpenClaw per widget: NO. Each widget = 1 Telnyx Voice Assistant... No OpenClaw needed per widget. Telnyx IS the agent runtime.


title: 3-tier pricing structure

insight: Starter $197/mo (1 widget), Pro $397/mo (CRM integrations), Growth $597/mo (3 widgets) - with strikethrough anchors showing $400-$1400 savings

reasoning_chain: Previous pricing was $597-$1997/mo - too high for SMB market

reasoning_chain: New pricing: Starter $197 (was $597), Pro $397 (was $1197), Growth $597 (was $1997)

reasoning_chain: Pro tier visually elevated with 'MOST POPULAR' badge

reasoning_chain: Added agency commission: 30% recurring ($59/$119/$179/mo)

reasoning_chain: Added money-back guarantee and integration callouts

source_context: Starter Tier - $197/mo (was $597/mo), Pro Tier - $397/mo (was $1,197/mo), Growth Tier - $597/mo (was $1,997/mo)


title: Deployment speed as market moat

insight: Technical capability and deployment speed are the primary determinants of market share. First mover with working product wins - every day polishing is a day competitor ships.

reasoning_chain: Realized gap isn't capability - stack is ready (Telnyx voice, onboarding pipeline, landing page, email sequences)

reasoning_chain: First widget live on 100 websites next month beats 'perfect' widget launching in 3 months

source_context: technical capability and deployment speed are the primary determinants of market share.


title: No phone number needed for web widget

insight: Web widgets use Telnyx WebRTC - browser-to-browser calls, zero phone numbers. Phone numbers only needed if customers want to receive actual phone calls (future upsell).

reasoning_chain: Answer: NO - Web widgets use Telnyx WebRTC (browser-to-browser)

reasoning_chain: The @telnyx/ai-agent-widget component handles WebRTC

reasoning_chain: Phone numbers are only needed for actual incoming phone calls - that's a future upsell, not the base widget product

source_context: Phone number: NO. Web widgets use Telnyx WebRTC — browser-to-browser, zero phone numbers.


title: White-glove onboarding automation

insight: Built complete 7-step automated pipeline taking customers from signup to live AI voice widget in under 5 minutes with zero manual intervention, costing $0.01 per customer

reasoning_chain: Need: customers should go from signup to live widget with minimal friction

reasoning_chain: Solution: 7-step automated pipeline (capture details → scrape website → generate AI config via Gemini → provision Telnyx assistant → generate embed code → send welcome email → verify installation)

reasoning_chain: Cost breakdown: Gemini API $0.001 + Resend email $0.001 + Telnyx creation $0 = ~$0.01 per customer

reasoning_chain: 13 industry templates with custom greetings + FAQ for fallback

reasoning_chain: Result: Zero manual work, infinite scale, <$0.01 marginal cost

source_context: I've built a complete automated white-glove onboarding pipeline that takes customers from signup to live AI voice widget in under 5 minutes with zero manual intervention.


title: Instant demo as highest-converting feature

insight: The instant demo 'Enter your website → hear your AI receptionist in 60 seconds' is potentially the highest-converting feature - lets visitors try product with THEIR OWN data before signing up

reasoning_chain: Idea: killer instant demo hero that says 'enter your website here and demo your live voice agent now'

reasoning_chain: Could overlay on static screenshot of their landing page as instant proof of concept

reasoning_chain: Question: does this workflow cost money? How much?

reasoning_chain: Realization: This is the 'wow moment' that gets shared on social media and drives organic signups

reasoning_chain: Nobody else lets you try the product with YOUR OWN website data before signing up

source_context: and there needs to be a killer instant demo hero somewhere that says enter your website here and demo your live voice agent now and se how it answers questions etc.


title: Voice quality decision - premium over cost

insight: For the sales page demo, chose real Telnyx WebRTC ($0.20/call) over browser TTS (free) because premium voice quality dramatically increases conversion - $0.20 demo at 5% beats $0.001 demo at 0.5%

reasoning_chain: Initial research showed browser Web Speech API is free and nearly zero cost

reasoning_chain: But: browser TTS is 'garbage for a premium demo'

reasoning_chain: Calculation: $0.20 demo that converts at 5% vs $0.001 demo that converts at 0.5% = 10x better ROI

reasoning_chain: Decision: Use real Telnyx WebRTC with eucalyptus NaturalHD voice for the demo

reasoning_chain: This gives customers the exact premium experience they'll get with their own widget

source_context: Voice quality: Agreed — browser TTS is garbage for a premium demo. We use Telnyx NaturalHD... A $0.20 demo that converts at 5% vs a $0.001 demo that converts at 0.5% — the Telnyx version wins by 10x on ROI.


type: DIRECTIVE

title: Voice must be eucalyptus NaturalHD

insight: For Australian demo, voice must be eucalyptus NaturalHD (or Tamra) - premium Australian female voice. Must use Gemini 2.5 Duplex model.

reasoning_chain: Kinan specified: for AU demo it must be eucalyptus HD voice or Tamra

reasoning_chain: This ensures premium quality matching the product being sold

source_context: the voice quality must be amazing. for au demo it must be eucalyptus hd voice or tamra. for us we will decide, but must be gemini 2.5 duplex model.