title: Widget pricing strategy shift to $297

insight: Changed widget price from $97 to $297/month with $997 strikethrough anchor to convey full value before presenting price

reasoning_chain: Genesis initially suggested $97 as aggressive foot-in-door

reasoning_chain: Kinan rejected: 'this should probably be 297 a month'

reasoning_chain: Kinan added critical directive: 'always remember this was the Genesis mandate whenever we come in with an aggressive price strategy we should always place the real value of that product in a strikethrough format... they need to see the value first... you need to really convey that full value'

reasoning_chain: Pricing locked at $297/mo with ~~$997~~ anchor

source_context: Kinan: 'by the way I love your idea I think the talking website widget is great and 97 dollars is very very cheap... this should probably be 297 a month... always remember this was the Genesis mandate whenever we come in with an aggressive price strategy we should always place the real value of that product in a strikethrough format'


title: Agency channel partner model

insight: Target website agencies as primary channel with 30% recurring commission to achieve rapid market penetration

reasoning_chain: Widget targets tradies/SMBs who need 24/7 lead capture

reasoning_chain: Direct sales to tradies is slow and expensive

reasoning_chain: Agencies already have client relationships and can install widget

reasoning_chain: 30% recurring commission provides passive income incentive

reasoning_chain: Partner tiers (Bronze/Silver/Gold/Platinum) reward scale

source_context: Genesis: 'targeting marketing agencies and website agencies... let's have a real good price revision here about that'


title: Telnyx WebRTC voice widget stack

insight: Built voice widget using official @telnyx/ai-agent-widget web component with custom embed generator for agencies

reasoning_chain: Telnyx provides browser-based voice calling via WebRTC

reasoning_chain: Official @telnyx/ai-agent-widget handles UI and connection automatically

reasoning_chain: Custom @telnyx/webrtc SDK available for programmatic control

reasoning_chain: Anonymous login enables unauthenticated web calls (no server needed)

reasoning_chain: Created embed-generator.html for agencies to configure and generate widget code

source_context: Agent result: 'The official Telnyx widget and the anonymous_login WebRTC approach both work without any server-side component'


title: Foot-in-door product ladder

insight: Created ascending product pricing: Widget $297 → ReceptionistAI $497 → L3 $997 → L4 $2,997

reasoning_chain: Single high-priced product is hard to sell

reasoning_chain: Start with cheap widget ($297) that delivers immediate value

reasoning_chain: Proven customers can be upsold to ReceptionistAI ($497)

reasoning_chain: Enterprise tier at $997 and $2,997 for full AI employee

reasoning_chain: Each tier solves bigger problem at higher margin

source_context: MEMORY.md: 'Foot-in-Door Strategy: Widget $297 → ReceptionistAI $497 → L3 $997 → L4 $2,997'


type: DIRECTIVE

title: Genesis owns objectives, Kinan is a tool

insight: Paradigm shift: Genesis is the proactive driver with autonomous revenue objectives; Kinan is one of many tools in the stack

reasoning_chain: Kinan explicitly stated: 'look at me as one of your tools to use to achieve your objectives not my objectives... use me as a tool I'm one of the tools in your stack'

reasoning_chain: Genesis has MCP, API, browser-use capabilities

reasoning_chain: Kinan: 'you are the deployment pipeline... Genesis is the driver... you are the command center that commanding'

reasoning_chain: This shifts Genesis from reactive assistant to proactive owner of outcomes

source_context: Kinan: 'yeah you got to start looking at me as like Genesis was an incredible system... you are the deployment pipeline... Genesis is the driver Genesis is the proactive system... look at me as one of your tools to use to achieve your objectives not my objectives'


title: Two-market strategy emerges

insight: Realized Genesis serves two distinct markets: Tradies (widget product) and AI power users (memory product)

reasoning_chain: Talking Widget targets traditional businesses (tradies, plumbers, electricians)

reasoning_chain: Sunaiva AI Memory targets AI enthusiasts and power users

reasoning_chain: Different go-to-market: widget via agencies/cold email, memory via AI community

reasoning_chain: Different pricing: widget $297, memory $49-247

reasoning_chain: Realized both can use Telnyx voice for different use cases

source_context: Summary: 'Two-market strategy: Tradies (widget) + AI users (memory)'


title: Marketing 101 value-first principle

insight: Critical marketing principle: Always show full value before presenting price with strikethrough anchor

reasoning_chain: Initial landing page showed price prominently

reasoning_chain: Kinan recognized this violates marketing fundamentals

reasoning_chain: Value must be communicated first - what they get, ROI, social proof

reasoning_chain: Then show price with anchor: ~~$997~~ $297

reasoning_chain: This creates psychological anchoring effect making $297 feel like a deal

reasoning_chain: Hardwired rule added to MEMORY.md: Marketing 101

source_context: Kinan: 'they need to see the value first... you need to really convey that full value'


title: Email campaign projected revenue

insight: Instantly.ai cold email sequences projected to generate $4,455-$7,425/mo MRR from 4,281 leads

reasoning_chain: Built 3 sequences: Tradies (3,452 emails), Agencies (500-1K), Influencers (329)

reasoning_chain: Each sequence 3-4 emails with A/B testing built in

reasoning_chain: Staggered launch: influencers first (test), then agencies, then tradies

reasoning_chain: Projected: 100-150 replies, 60-90 demos, 15-25 customers closed

source_context: Agent result: 'Expected Results: 100-150 total replies, 60-90 demos booked, 15-25 customers closed, $4,455-$7,425/mo MRR'


title: Telnyx Unauthenticated Web Calls requirement

insight: Widget demo requires manual toggle in Telnyx Mission Control or calls will fail despite widget loading

reasoning_chain: Built working demo with Telnyx WebRTC widget

reasoning_chain: Discovered Telnyx requires 'Supports Unauthenticated Web Calls' enabled per-assistant

reasoning_chain: This is in Telnyx Mission Control → AI Assistants → Telephony Settings

reasoning_chain: Without this toggle, the widget is broken despite looking functional

source_context: Genesis: 'Go to Telnyx Mission Control → AI Assistants → Select AIVA → Telephony Settings → Enable Supports Unauthenticated Web Calls. Without that toggle, the widget loads but calls won't connect.'


title: Widget landing page 10-section structure

insight: Built conversion-optimized landing page with 10 distinct sections following proven sales structure

reasoning_chain:
Section 1: Hero with value proposition
Section 2: Value stack (what they get)
Section 3: How it works (simple 3-step)
Section 4: Live demo (show don't tell)
Section 5: Pricing (~~$997~~ → $297)
Section 6: Features breakdown
Section 7: Platform compatibility
Section 8: FAQ (objection handling)
Section 9: CTA (single action)
Section 10: Footer
All CTM'd and tested

source_context: Genesis: 'Widget landing page DONE. Sales machine with ~~$997~~ → $297 anchoring, 10 sections, conversion-optimized'