type: DIRECTIVE

title: User Zero Protocol

insight: Kinan = User Zero. Every pipeline gets tested on Kinan FIRST before launch. No public launches without Kinan's green light.

reasoning_chain: Kinan explicitly mandates himself as first test user

reasoning_chain: Email campaigns must be shown to Kinan before sending

reasoning_chain: If Kinan unavailable, AIVA calls his mobile for approval

reasoning_chain: Zero tolerance for public launches without explicit approval


title: Strip Tech Jargon Lead With Outcomes

insight: Marketing should strip all tech jargon and lead with business outcomes ('stop missing calls', 'book more appointments') not technology features ('native audio processing').

reasoning_chain: Nick Ponte CTM revealed businesses care about results not technology

reasoning_chain: Genesis stack already exceeds what consultants describe

reasoning_chain: Only the marketing language needs adjustment

source_context: Strip tech jargon from all marketing; lead with business outcomes


title: SaaS Pricing Undercuts Consultants Massively

insight: Consultant market rate is $5K setup + $1K/mo for custom voice agents. Our $197-$597/mo SaaS model delivers similar value at a fraction of the cost, creating massive competitive advantage.

reasoning_chain: Lindsay's 'Top 4 Industries' CTM revealed $5K+$1K/mo consultant pricing

reasoning_chain: ReceptionistAI and Talking Widget match Ponte's model technically

reasoning_chain: Our 30% agency commission model scales better than door-knocking

reasoning_chain: SaaS at $197/mo undercuts consultants by 80%+

source_context: $5K setup + $1K/mo market rate confirms our SaaS model ($197-$597/mo) significantly undercuts consultants


title: Architecture Pattern Validated Across Implementations

insight: The orchestrator+executor pattern (Opus as brain, cheap models as muscles) is the dominant architecture in autonomous coding systems, independently validated by OpenClaw, Antigravity, and Genesis.

reasoning_chain: Alex Finn's OpenClaw lessons showed brain-muscle architecture

reasoning_chain: OpenClaw+Antigravity video confirmed same pattern

reasoning_chain: Genesis uses Claude (orchestrator) + Gemini swarm (executor)

reasoning_chain: Multiple independent implementations validate this as the dominant pattern

source_context: The OpenClaw (orchestrator) + Antigravity (executor) pattern independently validates Genesis's Claude (orchestrator) + Gemini swarm (executor) architecture


title: OAuth ToS Risk Google Ban

insight: Google's new Terms of Service explicitly bans OAuth usage - 'DO NOT USE OAUTH ANYMORE! YOU WILL GET BANNED!' This affects Genesis's Antigravity usage and must be validated against current ToS.

reasoning_chain: OpenClaw+Antigravity video description was updated with warning

reasoning_chain: Genesis uses Antigravity for autonomous building

reasoning_chain: Must validate current ToS before continued use

reasoning_chain: Risk of account termination if not addressed

source_context: DO NOT USE OAUTH ANYMORE! YOU WILL GET BANNED! NEW ToS BY GOOGLE!


title: Prompt Injection Security Risk

insight: Prompt injection is a real threat for any AI exposed to public (websites, group chats). Directly relevant to Sunaiva Talking Widget - must implement guardrails before shipping.

reasoning_chain: Alex Finn's OpenClaw lessons explicitly warned about prompt injection

reasoning_chain: Talking Widget will be embedded on customer websites

reasoning_chain: Public exposure creates injection vector

reasoning_chain: Guardrails must be implemented before launch

source_context: Prompt injection is a real threat for any AI exposed to the public (websites, group chats). Directly relevant to Sunaiva Talking Widget


title: Credential Exposure in Git

insight: Real PostgreSQL passwords and Redis URLs in git working tree (.env.production and .env.test) - must be removed from version control and rotated after launch.

reasoning_chain: Launch readiness audit found credentials in git

reasoning_chain: Exposed credentials include PostgreSQL passwords and Redis URLs

reasoning_chain: Security violation requiring immediate action

source_context: CREDENTIAL EXPOSURE: .env.production and .env.test contain real PostgreSQL passwords in git working tree


title: AIVA Server Protection Risk

insight: Talking Widget auth.py defaults PostgreSQL host to 152.53.201.152 (AIVA's server IP). This creates AIVA protection violation risk and must require env var explicitly.

reasoning_chain: Default points to AIVA production server

reasoning_chain: Must enforce explicit env var configuration

source_context: Talking Widget auth.py defaults PostgreSQL host to 152.53.201.152 (AIVA's server). Must fix.


title: Talking Widget Not Launch Ready

insight: Talking Widget scored 35/100 on launch readiness - backend never deployed, landing page CTAs are dead, widget.js not on CDN, Stripe Price IDs not created. Needs 12-16 hours of work.

reasoning_chain: Landing page claims (CRM, calendar, analytics) are not implemented

reasoning_chain: 12-16 hours needed before customer can complete full journey

source_context: Talking Website Widget: 35/100 -- DO NOT LAUNCH TODAY... 12-16 hours of focused work needed


title: Skills Anti-Pattern Discovery

insight: Including example outputs in SKILL.md causes Claude to reproduce the same pattern every time, losing creative variation. Fix: provide methodology and constraints, never sample outputs.

reasoning_chain: Claude Code + SKILL.md video revealed anti-pattern

reasoning_chain: Examples in skills cause repetitive behavior

reasoning_chain: Action required: audit all skills for embedded examples


title: Kung Fu Brain Pattern Validation

insight: Converting YouTube transcripts of domain experts into Claude Code skills (Kung Fu Brain pattern) - Genesis already does this with IndyDevDan and should extend to sales/marketing/industry verticals.

reasoning_chain: Skills.md + Claude.md video described Kung Fu Brain pattern

reasoning_chain: Genesis already applying this with IndyDevDan transcripts

reasoning_chain: Pattern can be extended to other verticals

reasoning_chain: Creates systematic knowledge extraction methodology

source_context: Kung Fu Brain Pattern -- Convert YouTube transcripts of domain experts into Claude Code skills. Already doing this with IndyDevDan; extend to sales/marketing/industry verticals


title: Launch Order Phase 1 vs Phase 2

insight: AI Memory (72/100) should launch today (2-4 hours work). Talking Widget (35/100) should launch this week (12-16 hours work). Phase 3 hardens both and rotates credentials.

reasoning_chain: AI Memory is deployment-ready with minor config

source_context: Phase 1 (TODAY, 2-4 hours): Launch AI Memory. Phase 2 (This week, 12-16 hours): Launch Talking Widget


title: Beta Pricing Strategy

insight: Email 3 uses scarcity: '42 of 50 beta spots filled, 8 remaining' with 50% discount ($197→$99/mo locked for life) to drive immediate action.

reasoning_chain: Locked-in lifetime price incentivizes early signup

source_context: Beta urgency: 42 of 50 spots filled, 8 remaining. 50% beta discount: $197/mo → $99/mo locked in for life


title: Voice-to-Terminal Recommended Path

insight: Run voice listener on Windows natively (where mic works) and pipe to claude -p as subprocess. This sidesteps WSL2 microphone forwarding problem entirely.

reasoning_chain: Multiple options evaluated (WSL2, Telnyx, VoiceMode MCP)

reasoning_chain: 80-line Python script with RealtimeSTT + faster-whisper

source_context: The core insight: run the voice listener on Windows natively (where the mic just works) and call claude -p as a subprocess


title: Trigger-Based Routing Gap Identified

insight: Genesis has 64 skills but lacks simple trigger-based routing ('When I say X, load skills Y + Z'). Should be added to improve skill activation efficiency.

reasoning_chain: Skills.md video showed CLAUDE.md as workflow router

reasoning_chain: Genesis has 64 skills but no trigger mapping

reasoning_chain: Simple routing would improve agent efficiency

reasoning_chain: Gap identified for future implementation

source_context: Gap identified: Genesis has 64 skills but may lack simple trigger-based routing (When I say X, load skills Y + Z)


title: ROI Framing Over Cost Framing

insight: Always position against lost revenue, not against cost. 'Your voice agent books 2 extra jobs/week = $104K/year' is more compelling than 'only $197/mo'.

reasoning_chain: Lindsay's video emphasized lost revenue positioning

reasoning_chain: ROI framing connects to actual business impact

reasoning_chain: Email copy should lead with revenue, not price

source_context: ROI framing: Your voice agent books 2 extra jobs/week = $104K/year. Always position against lost revenue, not against cost.


type: METAPHOR

title: Brains-and-Muscles Architecture

insight: Opus 4.6 as orchestrator brain, specialized cheaper models (Codex CLI, MiniMax 2.5, XAI/Grok) as execution muscles - validated as the dominant pattern in autonomous systems.

reasoning_chain: Alex Finn demonstrated brain-muscle separation

reasoning_chain: Multiple independent implementations confirm pattern

reasoning_chain: This is the dominant architecture for autonomous coding

source_context: Brains-and-Muscles Architecture Validated: Opus 4.6 as orchestrator brain, specialized cheaper models as execution muscles