title: Premium pricing over race-to-bottom

insight: Kinan explicitly rejected low-end pricing, directing the team to aim for $79+ with premium differentiation through voice AI, memory, and multi-agent features rather than competing on price.

reasoning_chain: Competitor research showed Linktree at $0-24, Stan at $29-99, Beehiiv at $0-329

reasoning_chain: AIVA analysis confirmed pricing gap of $9-$149+ in the market

reasoning_chain: Kinan intervened: 'we do not want race to the bottom. we want to offer premium differentiation'

reasoning_chain: Decision: $97 Creator (launch $79 locked) → $197 Pro (voice + memory) → $297 Business → $497 Enterprise

source_context: Kinan: 'we need to aim for at least $79. but hopefully more. we do not want race to the bottom. we want to offer premium differentiation'


title: Premium justification via feature expansion

insight: The $97→$197 price jump is justified by adding voice AI and memory capabilities — features competitors lack — creating vertical differentiation rather than horizontal price competition.

reasoning_chain: Competitors offer basic link-in-bio + scheduling (Linktree, Stan) or newsletter tools (Beehiiv)

reasoning_chain: None offer live voice AI or persistent memory for creators

reasoning_chain: Genesis proposed: baseline dashboard at $97, then 'asap we add live voice we add memory... and more and more and price goes up'

reasoning_chain: This creates expansion revenue model: each major feature release justifies price increase

source_context: Kinan: 'for example if we can start with baseline but then asap we add live voice we add memory... and more and more and price goes up'


title: Four-tier premium pricing structure

insight: CreatorDashboard will launch with four tiers: $97/mo Creator (launch $79 locked for first 100), $197/mo Creator Pro, $297/mo Business, $497/mo Enterprise — with 15% annual discount and 40% partner revenue share.

reasoning_chain: Market research: Linktree max $24, Stan max $99, Beehiiv scales to $329+

reasoning_chain: Position above Stan.store ($99) but below Beehiiv's high-volume pricing

reasoning_chain: Add premium features (voice, memory, multi-agent) to justify $197+

reasoning_chain: Partner ecosystem requires 40% margin for infrastructure/API costs to remain viable

source_context: COMPETITIVE_BATTLEPLAN.md specifies $97 Creator / $197 Pro / $297 Business / $497 Enterprise with 40% partner rev share


title: GHL sub-account for CreatorDashboard

insight: Genesis created a dedicated GHL sub-account (Location ID: 9KOJ75WlBWWLGSLw8v67) with separate pipeline, custom fields, and contact management — isolating CreatorDashboard data from existing Tradie Chatbots infrastructure.

reasoning_chain: Existing GHL has 253 MCP tools and 'Tradie Chatbots' location

reasoning_chain: Need clean separation for new product line

reasoning_chain: Created new sub-account under agency ID FNZ2Np4IXV65UZfYGO3A

reasoning_chain: New location requires its own PIT token for API access

source_context: Genesis: 'Sub-account created. Location ID: 9KOJ75WlBWWLGSLw8v67'


title: GHL API token scope limitation

insight: The agency-level PIT token works for creating locations but lacks scope to create pipelines/custom fields on the new CreatorDashboard location — requires generating a location-scoped PIT from GHL UI.

reasoning_chain: Agency token (pit-8f9b0e53) successfully created sub-account

reasoning_chain: Pipeline creation failed: 'Location does not have access to this resource'

reasoning_chain: MCP tools exist but token is scoped to 'Tradie Chatbots' location

reasoning_chain: Solution: Generate new PIT in GHL UI for 9KOJ75WlBWWLGSLw8v67

source_context: Genesis: 'The agency token can create locations but doesn't have scope for pipelines/custom fields on the new location. This requires generating a PIT in the GHL UI for the new location.'


type: DIRECTIVE

title: Antigravity coordination via taskboard

insight: Kinan requested Genesis 'keep kicking it along every 5 mins' to prevent Antigravity terminal from stalling on permission prompts — but Genesis can only use file-based taskboard updates and SSH to Mac Mini, not click UI buttons.

reasoning_chain: Kinan: 'please not antigravity terminal often gets stuck and stalls asking for permission. can you keep kicking it along every 5 mins or so?'

reasoning_chain: Genesis cannot click 'retry' in Antigravity's GUI — only has SSH and file-based coordination

reasoning_chain: Taskboard updated with message to Antigravity to proceed with pricing screenshots

reasoning_chain: Limitation: requires manual click from Kinan when Antigravity stalls


title: AIVA alignment on premium pricing

insight: AIVA (OpenClaw agent) independently confirmed alignment with premium pricing strategy after receiving feedback — multi-agent coordination working despite different infrastructure.

reasoning_chain: Genesis sent pricing feedback to AIVA via Mac Mini SSH

reasoning_chain: AIVA responded: 'Pricing locked: $97/mo to $497/mo'

reasoning_chain: AIVA confirmed 'Voice AI + Memory + Multi-Agent are the premium justification'

reasoning_chain: AIVA ready to update contract templates and dashboard pricing

source_context: AIVA: 'Pricing locked: $97/mo to $497/mo... Voice AI + Memory + Multi-Agent are the premium justification for the $97→$197 jump'


title: Hard paywall + trial strategy

insight: Following Stan.store's model of hard paywall (no free tier) with 7-day trial requiring CC — targeting creators ready to monetize rather than free users.

reasoning_chain: Stan.store uses hard paywall: '14-day free trial... then you must pay $29/mo minimum to sell anything'

reasoning_chain: Linktree uses soft paywall: free tier is 'genuinely usable' with monetization via upselling

reasoning_chain: Beehiiv uses soft paywall with monetization gates

reasoning_chain: Decision: Hard paywall + 7-day trial (annual only, CC required) — self-selects for serious creators

source_context: COMPETITIVE_BATTLEPLAN.md specifies 'Hard paywall + 7-day trial (annual only, CC required)'


title: Partner revenue share economics

insight: 40% partner revenue share at Tier 1 requires lean infrastructure/API costs — the margin must cover partner payout while maintaining profitability on $97-197/mo tiers.

reasoning_chain: Kinan: 'ten we have some to share with partnerships'

reasoning_chain: 40% partner margin specified in battleplan

reasoning_chain: AIVA noted: '40% partner margin means infrastructure/API costs must stay lean'

reasoning_chain: Implication: Need efficient multi-tenant architecture to maintain margins at $97 price point

source_context: AIVA: '40% partner margin means infrastructure/API costs must stay lean'


title: From link-in-bio to AI command center

insight: CreatorDashboard positions not as 'another Linktree' but as an AI-powered creator command center — voice interaction, memory, and multi-agent coordination as core differentiators vs. static link pages.

reasoning_chain: Competitors (Linktree, Stan) are static link aggregation tools

reasoning_chain: CreatorDashboard adds: live voice AI, persistent memory, multi-agent orchestration

reasoning_chain: This shifts the category from 'link in bio' to 'creator operating system'

source_context: Genesis: 'CreatorDashboard.ai should position in the $29-79/mo range with "Dashboard + Analytics + AI Creation" without platform lock-in'