title: Cold Start - Founder's Fleet Strategy

content: Begin with a curated 'Founder's Fleet' of 3-5 seed agents targeting high-pain, high-ROI verticals like local services (trades, med spas). Use the P2 Voice Agent as the initial 'killer app' and the P4 Radar Audit tool to identify and pre-qualify leads in these verticals.

steps: Select 3-5 high-pain local service verticals (e.g., trades, med spas)

steps: Configure P2 Voice Agent as the core offering

steps: Deploy P4 Radar Audit to identify businesses with poor call handling

steps: Launch via direct sales and initial agency partners


title: Marketplace Subscription Tiers & Revenue Share

content: Implement a tiered monthly subscription model: $397, $597, and $997 per month, plus a one-time setup fee. Direct sales yield 100% revenue. Partner sales operate on a 70/30 split, with Genesis retaining 70% of the recurring revenue.


title: High-ROI Value Proposition

content: Target local service businesses where a single missed call can result in a $1,000+ job. This provides an immediate 10x ROI, framing the AI agent as a revenue generator rather than a cost, leveraging the acute pain of missed leads.


title: GHL Snapshot as Packaging Standard

content: Adopt GoHighLevel (GHL) Snapshot as the de facto standard for packaging agents. This 'build once, sell forever' model ensures quality control by packaging the entire agent configuration—AI settings, CRM automations, funnels, websites, and permissions—into a single, deployable template.


title: GHL Snapshot Contents

content: A snapshot is a directory of JSON, SQL, and files containing: Metadata (agent name, version), Permissions (scopes like calendar/SMS access), Business Logic (CRM workflows, triggers), Configuration (API keys, AI models like 'Sydney Stack'), and UI (websites, landing pages). It supports rollback.


title: Data Network Effect

content: Deploying multiple agents in a vertical (e.g., 100 'AI Plumber' agents) generates data on high-converting conversational flows. This data improves the master template, instantly benefiting all 100 agents. This creates a moat where more clients make the agents smarter and more effective than any competitor can match.


title: Agency Channel Evolution

content: Scale growth through agency partners by implementing a Reseller model first, then evolving to White-Label for trusted partners. The technical complexity of the underlying stack (P1-P4) combined with a 30% recurring commission makes partnership more profitable than building in-house.

steps: Onboard initial agency partners (38 target)

steps: Implement 30% recurring commission structure

steps: Enable Reseller model for standard partners

steps: Enable White-Label model for trusted partners


title: Templated Storefront System

content: Manage 73 domains as a single templated system using GHL. Create a master website snapshot optimized for conversion. For each domain, deploy the master snapshot and customize only the content (logo, headline). Conduct A/B tests on the master to propagate winning variations across all domains.


title: 3-Year Platform Evolution Roadmap

content: The platform will evolve through three distinct phases: Curated (Franchise), Open (Channel), and Platform (API).

steps: Year 1 (Curated): Perfect 5-10 vertical-specific snapshots, focus on MRR and active clients

steps: Year 2 (Open): Scale agency reseller program, onboard 38 partners, introduce Certified Partner program

steps: Year 3 (Platform): Abstract core tech (P1, P2, P3) into public API, allow external developers to build agents


title: Fusion Differentiator vs DIY Tools

content: Position Genesis as a 'Done-for-you' AI Employee (fusing Voice, Browser, and Memory) versus Zapier's 'Do-it-yourself' toolkit. The unique advantage is selling a fully-trained, autonomous employee that comes pre-integrated with these capabilities, targeting business owners who want solutions to business problems, not technical tools.


title: Genesis Stack Integration (P1-P3)

content: The core differentiator is the integration of P1 Memory, P2 Voice, and P3 Browser into a cohesive 'AI Employee' solution. This fusion allows the agent to remember, speak, and act (via browser), unlike standalone voice or automation tools.