title: Agency Channel Partnership Model

content: Genesis will sell the Talking Widget exclusively through digital marketing agencies rather than direct-to-consumer. This leverages the agencies' existing trust and client base to bypass the need for a large direct sales team and solve the sales bottleneck.


title: MVP - No Auth/Dashboard

content: The initial MVP of the Talking Widget will not include user authentication or a client dashboard. Client configuration will be handled manually via email with the agency partner to save development time and achieve the 1-week time-to-market goal.


title: Talking Widget Pricing & Commission

content: The Talking Widget is priced at $97 per month per client. The agency partner receives a 30% recurring lifetime commission (70% take-rate for Genesis).


title: Talking Widget MVP Definition

content: The MVP consists of a JavaScript embed snippet, a FastAPI backend webhook, and a hardcoded agent persona (`soul.md`) acting as a 'Genesis Product Specialist' focused on answering questions and booking demos.


title: Kill List - Products to Pause

content: Immediately pause work on Sunaiva AI Memory Vault, ReceptionistAI, and ClawdTalk/Voice+Memory. Focus all AI swarm resources exclusively on the Talking Widget for the next 4 weeks.


title: 4-Week Sprint to $1,000 MRR

content: A highly focused 4-week execution plan. Week 1: Build MVP and Deploy Landing Page with Dogfooding. Week 2: Launch Cold Email Outreach to 200 agencies. Week 3: Demo, Negotiate, Sign First Partner. Week 4: Onboard Partner's Clients and Bill.

steps: Week 1: Build Widget MVP & Deploy Landing Page

steps: Week 2: Launch Outreach via Instantly.ai (100 emails/day)

steps: Week 3: Demo & Sign First Agency Partner

steps: Week 4: Onboard Clients (Target 11) & Bill ($1,067 MRR)


title: 5 Steps to Survival

content: The critical path involves: 1. Finalize Widget MVP. 2. Deploy Landing Page with Live Widget. 3. Launch Agency Outreach Campaign. 4. Sign First Agency Partner. 5. Onboard Partner's First Paying Client.

steps:
Finalize Widget MVP
Deploy Landing Page with Live Widget
Launch Agency Outreach Campaign
Sign First Agency Partner
Onboard Partner's First Paying Client


title: Customer Acquisition Funnel (Channel)

content: Target 200 Agency Owners -> 10% Meeting Rate (20 meetings) -> 10% Partner Close Rate (2 partners) -> Each partner has 50 clients -> 10% Attach Rate -> 10 Customers -> $679 MRR.

steps:
Target 200 Agencies
10% Meeting Rate
10% Partner Close Rate
10% Client Attach Rate


title: Week 4 Financial Target

content: Targeting 11 clients via the first partner. 11 clients x $97/mo = $1,067 MRR. Minus 30% commission ($320.10), Net Revenue is $746.90.


title: Tool Cost - Instantly.ai

content: The cold email outreach tool Instantly.ai costs $172 per month.


title: Agency Trust Leverage

content: Convincing one agency owner who already has trust with 100 businesses provides a massive defensibility and scaling advantage over convincing 100 businesses individually.


title: Dogfooding Credibility Play

content: Embed the widget on Genesis's own landing page to serve as a live 24/7 demo. 'Our support agent IS our product' builds trust faster than slides or promises.


title: Low Friction Add-on Sale

content: Positioning the widget as a high-value add-on to an existing website reduces perceived risk compared to replacing a core business function (like a receptionist), leading to a faster sales cycle.


title: Week 1 Tech Stack & Deployment

content: Build the widget using a JavaScript embed snippet and a FastAPI backend webhook. Deploy the landing page on Netlify. Embed the widget on the landing page ('Dogfooding') to test and demo live.


title: Agent Provisioning Script

content: Create a script to spin up new OpenClaw Docker containers for each new client based on their configuration. This is needed for scaling onboarding in Week 4.


title: Widget to Backend Connection

content: The client-side JavaScript widget connects to a FastAPI backend webhook, which in turn routes to the OpenClaw Agent (Docker) running on the Elestio VPS.