Website Audit for Stop Leak Plumbing Cairns

🚦 Executive Summary

We have a critical issue immediately. The screenshot provided is the loading screen for Facebook/Meta. This indicates that you either do not have a dedicated website (and are using a Facebook Page as your primary URL) or your website link is redirecting incorrectly. Currently, your "digital shopfront" is effectively closed or invisible to Google and potential customers.

✅ What You're Doing Well

Digital Existence: You likely have a Facebook Business page set up, which is a start for social proof and local community engagement.

Brand Consistency (Assumption): Assuming the Facebook page is active, you are at least utilizing a platform where many Cairns locals spend their time.

⚠️ High-Priority Fixes (The "Money Leaks")

Critical Issue 1: You Do Not Own Your Platform. relying solely on Facebook is dangerous. You are at the mercy of their algorithm updates, and you cannot control the customer journey. If Facebook goes down or bans your account, your business disappears.

Critical Issue 2: Failed the 3-Second Test. A potential customer clicking your link sees a Meta loading logo (as shown in the image) instead of "Emergency Plumbing Cairns" or a phone number. They will click "Back" immediately and call the next plumber on the list.

Critical Issue 3: Zero SEO Value. Google cannot effectively index a Facebook loading screen or deeply index Facebook posts for keywords like "blocked drains Cairns" or "hot water systems." You are invisible to people searching on Google, which is where high-intent buyers are.

💡 Growth Opportunities

Build a "One-Pager" Website: You don't need a massive site. Build a high-speed, single-page website on a proper domain (e.g., `www.stopleakplumbingcairns.com.au`).

Conversion Focus: The site needs one job: To get the phone to ring. Place a massive "Call Now" button at the very top.

Google Business Profile: Ensure your Google Maps listing links to a real website, not this Facebook URL. This is the single biggest factor for ranking in the "Local Pack" (the map at the top of search results).

📱 Mobile & Trust Score

Mobile-Friendly: N/A (While the Facebook app is mobile-friendly, a loading screen provides zero user experience).

Trust Factor: Low. Customers trust businesses with professional websites (even simple ones) significantly more than businesses that only exist on social media. A dedicated domain implies longevity, insurance, and professionalism.