Website Audit Report

# Website Audit for Ross Weber Plumbing Pty Ltd ## 🚦 Executive Summary Your website is in excellent health compared to 90% of trade sites I see. You have successfully established massive trust through real imagery and an incredible review count. The site functions well as a digital business card; the goal now is to tweak the "Call to Action" elements to squeeze more leads out of the traffic you’re already getting. ## ✅ What You're Doing Well * **Authentic Imagery (The "Trust" Factor):** This is your superpower. Using high-quality photos of yourself, your family, and your branded vehicle instead of generic stock photos instantly builds a personal connection. Customers know exactly who is showing up to their door. * **Social Proof Powerhouse:** Having **562 reviews with a 4.9 rating** is world-class. This is your biggest asset and likely the main reason you win jobs over competitors. * **Contact Visibility:** You pass the "squint test." Your phone number is big and bold in the header, and the "Get a Quote" form at the bottom is prominent. * **Compliance & Local Trust:** You clearly list your QBCC license, Master Plumbers association, and local address (Manunda). This tells Google and customers you are legitimate. ## ⚠️ High-Priority Fixes (The "Money Leaks") * **Weak Call-to-Action (CTA) Buttons:** The main button in your hero section says "CONTACT US." This is passive. Change this to **"GET A FAST QUOTE"** or **"BOOK A PLUMBER NOW."** Tell the customer exactly what to do. * **Wall of Text:** The paragraph under "Cairns Plumbing Experts" is a large block of text. On mobile, this looks like a wall. * *Fix:* Break this into bullet points (e.g., "✅ 25 Years Experience," "✅ Fully Licensed," "✅ Residential & Commercial"). People scan, they don't read. * **Review Widget Size:** Your 562 reviews are amazing, but the widget is relatively small on the left. * *Fix:* Don't be shy. Create a dedicated section that pulls out 3-4 specific text reviews (testimonials) so people can read *why* you are good, rather than just seeing a number. ## 💡 Growth Opportunities * **Mobile "Sticky" Header:** Ensure that when a user scrolls down on their mobile phone, the "Call Now" button sticks to the top or bottom of the screen. You don't want them to have to scroll back up to find your number when they have an emergency. * **Service Specific Pages:** You have a "Services" tab, but ensure you have dedicated pages for high-value keywords like "Blocked Drains Cairns" or "Hot Water Systems Cairns." This helps you rank for specific problems, not just "Plumber." * **Emergency Call-Out:** If you offer 24/7 or emergency services, highlight this in red near the phone number. "Emergency Plumber" is a high-intent search term. ## 📱 Mobile & Trust Score * **Mobile-Friendly:** **Yes.** The layout is blocked out well (stacked grids), which translates perfectly to mobile screens. * **Trust Factor:** **High (Top Tier).** Between the family photos, the branded truck, the license numbers, and the massive review count, you are projecting maximum credibility. **Verdict:** Great foundation. Tweaking the text layout and making your buttons more aggressive will likely increase your conversion rate immediately. Keep up the good work.