Website Audit for Raymond Plumbing

🚦 Executive Summary

Your website is visually strong and immediately establishes you as a substantial, professional operation rather than a "one-man band." The branding is consistent, and the "real" team photos are your biggest asset. However, you are missing some easy SEO wins in your headlines, and there are minor legibility issues that might be costing you leads.

✅ What You're Doing Well

The "Hero" Image: Using a high-quality photo of your actual team and fleet is excellent. It immediately builds trust and proves capacity. This is 10x better than using stock photos of random plumbers.

Trust & Compliance: You have displayed your Master Plumbers Association logo and your QBCC License number in the footer. This is crucial for Australian trade compliance and consumer confidence.

Clear Contact Info: The phone number is distinct in the top right header (Red Button), and your address is clearly listed in the footer.

Navigation Structure: The "Services" grid is clean and helps users quickly find if you do the specific job they need (e.g., Gas Fitting vs. Roofing).

⚠️ High-Priority Fixes (The "Money Leaks")

The Headline is Weak for SEO: The main headline "EVERYBODY LOVES US" creates a vibe, but it tells Google nothing.

* *Fix:* Change this to include your location and core service. Example: "Cairns' Most Trusted Plumbing Team" or "Reliable Residential & Commercial Plumbers in Cairns."

Contact Form Legibility: The "Make an Enquiry" form in the banner has a semi-transparent background over a busy image. This can be hard to read, especially on mobile screens in sunlight.

* *Fix:* Increase the opacity of the white box behind the text so the fields are clearly defined against the background.

Typos in Service Grid: In the '24/7 On Call Services' box, "Arrangement" is spelled "Aarrangement".

* *Fix:* Correct this immediately. Typos in professional headings hurt credibility.

Missing Review Social Proof: While you say "Everybody Loves Us," I don't see a Google Reviews widget or star rating above the fold.

* *Fix:* Embed a live Google Reviews widget near the top. Aussies trust other Aussies' feedback.

💡 Growth Opportunities

Local SEO Keywords: Ensure the text in the "Raymond Plumbing" intro section specifically mentions the suburbs you service, not just "Cairns." (e.g., "Servicing Smithfield, Redlynch, Edmonton, and surrounds").

Click-to-Call on Mobile: Ensure the phone number in the top right is a clickable link on mobile devices (``). If a customer has a burst pipe, they don't want to copy-paste a number; they want to push one button.

Emergency Call-Out Highlight: You mention 24/7 service in the grid, but it's buried. If you want emergency work, put a "24/7 Emergency Service" badge near your logo in the header.

📱 Mobile & Trust Score

Mobile-Friendly: Yes, but the layout (especially the form over the image) likely feels cramped on smaller screens. Check that the form doesn't cover the team's faces on mobile.

Trust Factor: High. The team photo, QBCC license, and physical address make you look 100% legitimate. Just fix the typo and add real reviews to seal the deal.