Website Audit Report

# Website Audit for Province Plumbing Cairns ## 🚦 Executive Summary Your website provides a solid, honest foundation. It clearly communicates who you are and what you do within seconds. However, it looks like a standard template (Tradify) that is currently "leaking money" due to poor visibility of your phone number and weak call-to-action buttons. It’s functional, but not fully optimized for sales. ## ✅ What You're Doing Well * **Excellent Local SEO Headline:** Your main headline "Trusted local Plumber in Cairns" is perfect. It tells Google and the customer exactly what you are immediately. * **Authentic Imagery:** Using a real photo of a team member working under a sink is 10x better than generic stock photos of smiling models. It builds instant credibility. * **Strong Trust Signals:** In the first paragraph, you mention "Licensed," "Insured," "Master Plumber," "20 years experience," and "5 star google rated." This ticks all the boxes for a wary homeowner. * **Comprehensive Service List:** You clearly list high-value services (Hot Water, Emergency, Gasfitting) which helps you rank for those specific searches. ## ⚠️ High-Priority Fixes (The "Money Leaks") * **Phone Number Visibility (Critical):** Your phone number is buried inside a paragraph of text in the header. * **The Fix:** The phone number needs to be in the **top right corner** (in the navigation bar) and arguably a large, clickable button under the main headline. On mobile, people hate searching for a number; they want to click and call immediately. * **The "Grey" Submit Button:** In the "How can we help?" form, the "Send your enquiry" button is grey. In web design language, grey usually means "disabled" or "unclickable." * **The Fix:** Make this button a high-contrast colour (like the blue from your logo or a bright orange/red) so it screams "CLICK ME." * **Header Readability:** The white text over the busy background photo is difficult to read. * **The Fix:** Add a dark overlay (tint) to the background image or put the text in a semi-transparent box so it pops out clearly. * **Call-to-Action (CTA) Labeling:** "Get in touch" is passive. * **The Fix:** Change buttons to action-oriented text like **"Get Fast Quote"** or **"Call Now for Service."** ## 💡 Growth Opportunities * **Dedicated Service Pages:** Currently, your services are just small paragraphs on the homepage. To dominate Cairns SEO, you eventually need a separate page for "Hot Water Systems," "Blocked Drains," etc. This helps you rank when someone specifically searches "Hot water repair Cairns." * **Google Review Integration:** You have a manual testimonial slider. It is much more powerful to embed a live Google Reviews widget that pulls your actual 5-star ratings directly from Google Maps. It proves the reviews are real. * **Before & Afters:** Your "Our Work" gallery is good, but context helps. Label the photos (e.g., "Full Bathroom Reno in Kewarra Beach") to show local activity and what the specific job was. ## 📱 Mobile & Trust Score * **Mobile-Friendly:** **Needs Improvement.** While the layout will stack, the font sizes (especially in the 'Services' section) look like they will be very small on a phone screen. The contact form is also quite long to fill out on a mobile device—consider asking for just Name/Number first. * **Trust Factor:** **High.** You come across as a genuine, local business. The "Tradify" branding at the bottom reinforces that you are a legitimate trade business, not a lead-farming scam site.