Website Audit for Nuflow Cairns

🚦 Executive Summary

Your website has excellent fundamental structure for a trade business—your contact details are clear, and your service pillars are defined. However, the site feels visually "unfinished" or broken in several key areas (missing images, massive white spaces). You have the bones of a high-converting site, but the visual execution is currently hurting your brand's perceived professionalism.

✅ What You're Doing Well

Top-Tier Conversion Header: You pass the "thumb test." Having the mobile number and a "Get a Quote" button prominent in the top right is perfect. This is exactly what a customer with a blocked drain looks for immediately.

Real Imagery: The photos in your "Services" section (the guys in the blue/orange shirts) look authentic. Using real photos of your team instead of generic American stock photos builds massive trust.

Strong Local SEO: Your headlines are optimized correctly. "Pipe Relining and Drainage Specialists Cairns" tells Google exactly who you are and where you work.

Compliance & Trust: Listing your QBCC Licence number in the footer is essential for Queensland trades. Mentioning the Master Plumbers Association and the "50-Year Guarantee" are powerful selling points.

⚠️ High-Priority Fixes (The "Money Leaks")

The "Grey Box" Hero Section: The very first thing a customer sees is a large, dull grey background behind your main headline. This looks like an image failed to load. Fix: Replace this background with a high-quality image of your team working or a van in front of a recognizable Cairns landmark.

The "Broken" Layout (Floating Button): Below the services section, there is a massive gap of white space with a lone green button that says "NUFLOW CAIRNS." This looks like a coding error or a broken widget. It confuses the user and makes the site look neglected.

"Uncategorized" Blog Posts: In your Latest News section, the category tag reads "UNCATEGORIZED." This is a default WordPress setting that looks amateur. Fix: Change the category to "Plumbing Tips" or "Case Studies."

Buried Guarantee: You offer a "50-Year Guarantee"—this is a massive value proposition. It is currently buried in a grid of icons. Fix: This should be a badge near the top of the page or right next to the "Get a Quote" button.

💡 Growth Opportunities

Social Proof Integration: I don't see a live feed of your Google Reviews or a star rating. In the trade industry, reviews are currency. Embed a widget showing your 5-star rating near the top to increase conversions immediately.

Video Content: Pipe relining is a technical, high-value service that customers often don't understand. A 30-second explainer video or a "before/after" clip in that empty white space would significantly increase inquiry rates.

Footer Socials: Your social media icons (green circles in the footer) look like they might be missing their logos/icons inside the circles. Ensure these are visible and link to active profiles.

📱 Mobile & Trust Score

Mobile-Friendly: Needs Improvement. While the text and buttons are large enough (which is good), the massive gaps of white space and the broken layout elements will force mobile users to scroll endlessly to find info, leading to "bounce" (users leaving).

Trust Factor: Medium. You have the licenses and the real photos (High Trust), but the broken layout elements and missing hero image make the business look less established than it is (Low Trust). Fixing the visuals will bump this to High immediately.