Website Audit for LJ's Plumbing and Gas

🚦 Executive Summary

Your website has a fantastic foundation of trust because of the genuine team photo and licensing details, but it is currently functioning like a digital brochure rather than a lead-generating machine. You are likely losing potential jobs because the site lacks clear "Call to Action" buttons and easy ways for customers to book you instantly.

✅ What You're Doing Well

The "Hero" Image: The photo of your team and the branded van is excellent. It instantly proves you are real, local, and have the capacity to handle jobs. This is your biggest asset.

Compliance & Licensing: displaying your QBCC, License number, and Master Builders logo in the footer is perfect. This builds massive credibility for Australian trades.

Local SEO Keywords: You have clearly stated "Cairns Plumber" and your suburb "Edge Hill." This helps Google understand exactly where you operate.

Clear Service List: You explicitly list what you do (hot water, blocked drains, real estate), which helps filter the right kind of customers.

⚠️ High-Priority Fixes (The "Money Leaks")

No Call-to-Action (CTA) Buttons: The top of the page says "Call us [Number]," but it’s just plain text.

* *The Fix:* You need a big, bold button in the top right and over the main image that says "Get a Free Quote" or "Call Now". Make it easy for people to hire you without hunting for a number.

Poor Text Layout: The list of services is center-aligned and italicized. This is very hard to read, especially on mobile phones.

* *The Fix:* Use left alignment for bullet points. Ideally, use small icons for major services (e.g., a tap icon for tap repairs, a flame for gas) to break up the "wall of text."

Missing Social Proof: You have a great team photo, but I don't see any testimonials or a Google Review star rating on the homepage.

* *The Fix:* Embed your Google Reviews or add a section: *"What Cairns locals say about us..."*

Wasted "Above the Fold" Space: The top white bar with the phone number is huge, pushing your great team photo down.

* *The Fix:* Condense the header. Put the logo on the left and a "Call Now" button on the right.

💡 Growth Opportunities

Make the Phone Number "Click-to-Call": Ensure that on mobile, tapping the phone number automatically dials it. Currently, it looks like static text.

Create Dedicated Service Pages: You list "Hot Water" and "Blocked Drains." If you create separate pages for these high-value keywords, you will rank higher in Google when people search specifically for those problems in Cairns.

Emergency Banner: If you offer 24/7 or emergency services, add a sticky banner at the top. Emergency clients don't read; they just panic-click.

📱 Mobile & Trust Score

Mobile-Friendly: Needs Improvement. While Weebly sites usually shrink to fit mobile, your centered text lists and lack of large, thumb-friendly buttons will make it frustrating for a user on a smartphone to navigate quickly.

Trust Factor: High. The real team photo and QBCC license details do the heavy lifting here. You look like a legitimate, safe business to hire, which is the hardest part of the battle.