Website Audit Report

# Website Audit for Drain Specialists ## 🚦 Executive Summary Your website has "good bones" in that it lists your services and location, but it looks and feels like a DIY template rather than a professional trade business. Right now, it acts like a digital business card rather than a lead-generation machine. It lacks the urgency and "Call to Action" buttons needed to turn a panicked customer with a blocked drain into a paying job. ## ✅ What You're Doing Well * **Clear Service Area:** You explicitly state "Sioux City Iowa & Surrounding Areas" right at the top. This helps with Local SEO. * **Experience Highlighted:** Displaying "20+ years of drain cleaning experience" and "Locally Owned" are excellent trust signals. * **Real Reviews:** The content of your testimonials (William, Tracy, Julie) is strong and mentions specific employee names (Cody), which proves they are legitimate. * **Service Definition:** You clearly list what you do (Main Line, Hydrojetting, etc.) rather than just saying "Plumbing." ## ⚠️ High-Priority Fixes (The "Money Leaks") * **The "3-Second Test" Failure (Hero Section):** When a customer lands on your site, usually in an emergency, they need to see a **Big Headline** and a **Big Button** immediately. Currently, you have tiny text and a lot of white space. * *Fix:* Add a large "Hero Image" (photo of your team/van) with a headline: "Sioux City's #1 Blocked Drain Specialists" and a big button: **"CALL NOW FOR FAST SERVICE."** * **Invisible Call-to-Action (CTA):** Your phone number at the top is tiny text. On mobile, this needs to be a large, clickable button. You are making customers work too hard to hire you. * *Fix:* Make the phone number sticky at the top of the screen (especially on mobile) and increase the font size by 300%. * **Typos & Spelling Errors:** In the "Customer Satisfaction" section, you have typos like "guarentees" (guarantees) and "Commerical" (Commercial). * *Fix:* These errors kill trust instantly. Proofread all text. * **Missing License Numbers:** As a professional trade business, your license number should be in the footer. This is a non-negotiable trust signal for homeowners. ## 💡 Growth Opportunities * **Ditch the Stock Photos:** The photo of the chrome pipe and the soapy drain look generic. * *Strategy:* Replace these with photos of "Cody" or the team, your branded truck, or a before-and-after of a job. People buy from people, not stock photos. * **Automate the Reviews:** Instead of pasting text reviews manually, use a widget (like Elfsight or a Google Review plugin) to pull your Google Maps reviews directly onto the page. This looks much more authentic. * **Contact Form:** Not everyone wants to call. Add a simple "Get a Fast Quote" form for people browsing after hours (your hours are listed as ending at 4:30 PM). * **Social Media Link:** You have a Facebook icon, but no call to action like "See our recent jobs on Facebook." Ensure that link opens in a new tab so they don't leave your website. ## 📱 Mobile & Trust Score * **Mobile-Friendly:** **Needs Improvement.** While the layout will stack on a phone, the font sizes (especially the phone number) are likely too small to read without zooming, and there are no "thumb-friendly" buttons. * **Trust Factor:** **Medium.** The reviews and "20 years" claim help, but the typos, lack of license numbers, and generic design hurt your credibility compared to slicker competitors.